Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: San Diego, CA (Remote) Job Type: Contract to Hire Category: User Experience (UX) / Conversion Rate Optimization (CRO) Date Posted: December 04, 2025 Experience Level: 8+ Years (Senior Level) Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in driving measurable revenue and performance gains through data-informed, CRO-optimized user experiences.
• The Senior UX Designer will lead design projects from concept to high-fidelity prototypes, focusing on conversion rate optimization (CVR) and revenue per session (RPS).
• Key responsibilities include analyzing behavioral data, collaborating with cross-functional teams, and implementing design process improvements to enhance experimentation velocity.
• The position requires a strong understanding of performance marketing principles and a data-driven approach to design, ensuring alignment with business objectives and technical constraints.

📝 Enhancement Note: While the title is "Senior UX Designer," the emphasis on performance marketing, lead generation, CRO, and revenue metrics strongly positions this role within the broader GTM Operations and Revenue Operations ecosystem, particularly concerning the user acquisition and conversion funnel.

📈 Primary Responsibilities

• Design and deliver complete, test-ready user experiences from ideation through high-fidelity prototypes, validated by A/B test results and user insights.
• Independently lead end-to-end design projects, including stakeholder alignment, UX strategy development, UI execution, and post-test iteration.
• Generate critical UX insights by analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design strategies.
• Proactively identify and improve underperforming user experiences through iterative UX and CRO design, leveraging both qualitative and quantitative data inputs.
• Collaborate closely with product managers, engineers, and other stakeholders to ensure design solutions are aligned with business goals, technical feasibility, and user needs.
• Champion and mentor design best practices, sharing expertise and driving UX strategy across the organization to foster a high-performance design culture.
• Propose and implement improvements to the design process that enhance experimentation velocity, design scalability, and overall team efficiency.

📝 Enhancement Note: The responsibilities clearly indicate a focus on driving tangible business outcomes through design, aligning closely with the objectives of Revenue Operations and GTM strategy. The emphasis on "measurable revenue and performance gains" and "CRO-optimized user experiences" highlights the operational impact of this design role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and expertise in UX/UI design, particularly within data-driven environments, is paramount. Experience: 8+ years of hands-on UX/UI design experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Expertise in data-informed design principles, with a strong focus on optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or similar wireframing and prototyping tools; fluency with the Adobe Creative Suite is also essential.
• Proven experience collaborating directly with developers for seamless implementation of designs and executing A/B tests for CRO initiatives.
• Exceptional communication skills, with the ability to articulate and present design rationale effectively to both technical and non-technical audiences.
• Demonstrated ability to analyze behavioral data, user recordings, and heatmaps to derive actionable UX insights.
• Experience in leading design projects independently from concept to execution, including stakeholder management.

Preferred Skills:

• Experience with analytics platforms and tools for tracking and reporting on UX performance metrics.
• Familiarity with SEO best practices and how UX design can influence search engine rankings.
• Understanding of user acquisition funnels and lead nurturing processes.
• Experience in a remote-first or globally distributed team environment.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineering teams.

📝 Enhancement Note: The requirement for 8+ years of experience in performance marketing, lead generation, or CRO environments, coupled with a focus on metrics like CVR and RPS, suggests this role is not purely aesthetic but deeply integrated with the company's revenue generation and GTM operations. This level of experience implies a need for strategic thinking and process ownership, common in senior operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a minimum of 8 years of UX/UI design work, with a significant portion focused on performance marketing, lead generation, or CRO.
• Showcase case studies that clearly articulate the problem, your design process, the solutions implemented, and the measurable impact (quantified with metrics like CVR, RPS, or lead volume).
• Include examples of A/B tests you designed and how their results informed subsequent design iterations.
• Highlight your proficiency with Figma or similar prototyping tools, presenting interactive prototypes or detailed wireframes.
• Provide evidence of collaboration with development teams and how you managed the handoff process.

Process Documentation:

• Case studies should detail your approach to user research, data analysis (behavioral data, heatmaps, user recordings), and how these insights drove design decisions.
• Showcase your methodology for stakeholder alignment and managing design projects through their entire lifecycle.
• Illustrate your process for identifying design gaps and proactively proposing and executing UX solutions to improve underperforming experiences.
• Examples of how you've improved design processes for greater experimentation velocity and design scalability are highly valued.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "measurable impact," "A/B test results," and "CRO-optimized user experiences" is a direct parallel to the requirements of operations roles that focus on process improvement and ROI. This portfolio requirement is designed to assess the candidate's ability to directly contribute to revenue generation and efficiency, a core tenet of GTM and Revenue Operations.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year. Explanation of Range: This salary range is competitive for a Senior UX Designer with 8+ years of specialized experience in performance marketing and CRO, particularly in a high-cost-of-living area like San Diego, even for a remote role. The range reflects the senior-level expertise and the critical nature of this role in driving revenue.

Benefits:

• Profit-Sharing Bonus: A performance-based bonus structure that aligns individual success with company profitability, a common incentive in high-growth companies.
• Competitive Benefits Package: This typically includes health, dental, and vision insurance, paid time off, and retirement savings plans, tailored to support a remote workforce.
• Contract-to-Hire Structure: Offers stability and a clear path to long-term employment, allowing both the candidate and the company to assess fit and performance.

Working Hours: Approximately 40 hours per week. The company emphasizes a performance-driven culture, suggesting flexibility may be available as long as outcomes are met, but a standard full-time commitment is expected.

📝 Enhancement Note: The salary range provided is explicitly stated. The benefits, especially "Profit-Sharing Bonus," align with performance-driven cultures often found in operations-focused companies where individual and team contributions directly impact financial results. The contract-to-hire model is also a significant factor for candidate consideration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a dynamic digital landscape, leveraging content and technology to connect consumers with brands, with a strong focus on data-driven strategies. Company Size: While not explicitly stated in the provided data, the mention of a "remote-first team spanning over 15 countries" and a global presence suggests a medium to large-sized organization with a significant international footprint. Founded: The founding date is not provided, but the company's description as "profitable" and "high-growth" indicates established operations and a strong market position.

Team Structure:

• The UX team likely operates within a cross-functional product development structure, collaborating closely with Product Managers, Engineers, and Marketing teams.
• Reporting structure is not detailed, but the "Senior" title and expectation to "Independently lead design projects" suggest a degree of autonomy, potentially reporting to a Head of Design, Product Lead, or a similar senior management role.
• Cross-functional collaboration is a cornerstone, with a strong emphasis on working with Product, Engineering, and Stakeholders to achieve shared business objectives.

Methodology:

• Data-Driven Design: A core methodology, relying heavily on analytics, A/B testing, and behavioral data to inform all design decisions and measure success.
• CRO-First Approach: Design is inherently tied to conversion rate optimization, with the primary goal being to improve key business metrics.
• Agile Experimentation: The company fosters a culture of rapid iteration and experimentation, encouraging the testing of multiple design hypotheses to drive continuous improvement.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company's focus on "data-driven content and technology," "performance marketing," and "conversion," along with its "remote-first team spanning over 15 countries," paints a picture of a global, agile, and metrics-obsessed organization. This aligns perfectly with the operational mindset required in Revenue Operations and GTM roles.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced professional who can operate autonomously, lead projects, and mentor others. It sits at the senior end of the UX/CRO spectrum, directly impacting business performance. Reporting Structure: Likely reports to a Head of Product, VP of Marketing, or a similar senior leader overseeing growth initiatives. The role involves close collaboration with engineering and product teams, but the primary driver is performance metrics, aligning it with operational goals. Operations Impact: This role has a direct and significant impact on revenue generation through conversion rate optimization. By improving user experience and driving higher conversion rates, the designer directly contributes to the company's top-line growth and profitability, a key objective for any Revenue Operations or GTM function.

Growth Opportunities:

• Leadership in CRO: Opportunity to become a subject matter expert and thought leader in CRO and data-informed design within the company.
• Mentorship: Potential to mentor junior designers and contribute to building a strong design practice.
• Strategic Influence: As a senior member, influence product and marketing strategy by providing data-backed insights and design solutions.
• Full-Time Conversion: The "Contract to Hire" nature offers a clear pathway to permanent employment, with potential for future advancement within the product or growth teams.
• Skill Expansion: Exposure to a wide range of digital media brands and performance marketing strategies provides opportunities to broaden expertise in various niches.

📝 Enhancement Note: The growth path for a Senior UX Designer in a performance-driven company like Launch Potato often involves transitioning into leadership roles within product, growth, or even operations, particularly if they demonstrate strong analytical and strategic capabilities. The direct impact on revenue makes this a high-visibility role with significant potential for career advancement.

🌐 Work Environment

Office Type: Remote-First. Launch Potato operates with a distributed team, emphasizing autonomy and results over physical presence. Office Location(s): While headquarters are in South Florida (implied, as they mention "Headquartered in South Florida"), the team spans over 15 countries, and this specific role is listed as remote in San Diego, CA. This indicates a global, flexible work model.

Workspace Context:

• Digital Collaboration: Expect a heavy reliance on digital collaboration tools (e.g., Slack, Zoom, project management software) for communication and teamwork.
• Data-Centric Environment: The workspace will be rich with data, analytics dashboards, and user insights, requiring a designer comfortable with quantitative analysis.
• Agile & Iterative: The environment likely fosters rapid prototyping, testing, and iteration, demanding adaptability and a fast-paced approach.
• Cross-Functional Interaction: Opportunities to work closely with diverse teams (product, engineering, marketing, data analysts) are abundant, fostering a collaborative and learning-rich environment.

Work Schedule: While the role is approximately 40 hours per week, the remote-first nature may offer some flexibility. However, given the performance-driven culture and global team, responsiveness and alignment with core working hours (likely PST due to San Diego location, or broader company sync times) will be important for effective collaboration.

📝 Enhancement Note: A remote-first, globally distributed environment demands strong self-management, proactive communication, and comfort with digital collaboration tools. This mirrors the operational environment of many modern GTM and Revenue Operations teams that leverage technology to connect distributed teams and drive efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your resume and portfolio for alignment with the core requirements (8+ years, performance marketing/CRO experience, Figma mastery).
• Portfolio Presentation & Technical Interview: Expect to present your work, focusing on case studies that demonstrate your data-informed design process, CRO impact, and ability to drive measurable outcomes. Be prepared to discuss your design rationale, A/B testing experience, and collaboration with developers.
• Cross-Functional Interviews: Interviews with Product Managers, Engineers, or Marketing leads to assess collaboration style, communication skills, and understanding of business objectives.
• Final Interview: Potentially with a senior leader (e.g., Head of Product, VP of Marketing) to discuss strategic thinking, cultural fit, and long-term vision.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the quantifiable results (e.g., "Increased CVR by X%", "Improved RPS by Y%", "Reduced bounce rate by Z%").
• Showcase the Process: Detail your methodology – how you used data (heatmaps, analytics, user recordings), your ideation process, prototyping, and A/B testing strategy.
• Highlight Collaboration: Provide examples of how you worked with developers and stakeholders, addressing challenges and ensuring successful implementation.
• Tailor to Launch Potato: Emphasize projects relevant to performance marketing, lead generation, and conversion optimization. Showcase your understanding of their brands and market.
• Figma Proficiency: Ensure your portfolio clearly demonstrates your advanced skills in Figma, perhaps through interactive prototypes or detailed explanations of complex components.

Challenge Preparation:

• Be ready for a design challenge that might involve optimizing an existing page for conversion or designing a new feature based on provided data and business goals. Focus on a data-driven approach and a clear, logical process for solving the problem.
• Prepare to articulate your thought process clearly and concisely, demonstrating how you would translate business objectives into user-centric, performance-driving designs.
• Practice presenting your solutions and rationale, anticipating questions about metrics, trade-offs, and implementation.

📝 Enhancement Note: The emphasis on a portfolio that quantifies impact and demonstrates a data-driven process is crucial. This mirrors the expectations for operations professionals who must prove ROI and process efficiency. The interview process will likely assess not just design skill but also business acumen and an operational mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. Mastery is required, implying advanced knowledge of its features, component systems, and collaboration capabilities.
• Adobe Creative Suite: Required for graphic design, image editing, and potentially other visual assets. Proficiency with Photoshop, Illustrator, and potentially After Effects.

Analytics & Reporting:

• Behavioral Analytics Tools: Experience with tools like Hotjar, Crazy Egg, or similar for heatmaps, user recordings, and session analysis is implied.
• Web Analytics Platforms: Familiarity with tools like Google Analytics or Adobe Analytics for tracking user behavior, conversion rates, and revenue metrics.
• A/B Testing Platforms: Experience with tools like Google Optimize, Optimizely, VWO, or similar for designing, implementing, and analyzing A/B tests.

CRM & Automation:

• While not directly a CRM role, understanding how UX design impacts lead generation and conversion within a CRM context is beneficial. Familiarity with how user data flows into CRMs and marketing automation platforms could be an advantage.
• Project Management Tools: Proficiency with tools like Jira, Asana, Trello, or Monday.com for managing design tasks and collaborating with engineering teams.

📝 Enhancement Note: The tools listed, particularly A/B testing platforms and analytics tools, are central to CRO and performance marketing operations. A candidate proficient in these areas will be well-equipped to contribute to the operational efficiency and revenue generation goals of the company.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results, particularly around conversion rates, revenue, and user acquisition.
• Data-Informed: Decisions are heavily influenced by data, analytics, and user behavior insights, rather than solely intuition.
• Ownership & Initiative: Employees are expected to take ownership of their work, identify opportunities, and proactively drive solutions without constant oversight.
• Speed & Agility: The company culture values moving fast, iterating quickly, and adapting to changing market conditions.
• Collaboration & Communication: Effective teamwork and clear communication across diverse, global teams are essential for success.

Collaboration Style:

• Cross-Functional Synergy: Expect close collaboration with product, engineering, and marketing teams, fostering a unified approach to achieving business objectives.
• Data-Driven Feedback Loops: Design feedback will likely be integrated with performance data, creating continuous cycles of improvement.
• Mentorship and Knowledge Sharing: A culture where senior members are encouraged to mentor and share expertise to elevate the entire team's capabilities.
• Remote-First Communication: Reliance on asynchronous and synchronous digital communication tools to maintain alignment and productivity across time zones.

📝 Enhancement Note: The values of "Performance-Driven," "Data-Informed," and "Speed & Agility" are hallmarks of successful operations teams. This role requires a candidate who thrives in such an environment, aligning with the strategic objectives of GTM and Revenue Operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Managing UX for diverse brands (FinanceBuzz, All About Cookies, OnlyInYourState) may require adapting design strategies to different audiences and goals.
• Global Team Dynamics: Effective collaboration and communication across multiple time zones and cultural backgrounds can be challenging.
• High-Paced Experimentation: The constant need for rapid iteration and A/B testing can be demanding, requiring efficient design processes and quick decision-making.
• Data Interpretation Complexity: Extracting actionable insights from vast amounts of behavioral and performance data requires strong analytical skills.

Learning & Development Opportunities:

• CRO Expertise: Deepen expertise in Conversion Rate Optimization through hands-on experience with advanced testing methodologies and analytics.
• Performance Marketing Insights: Gain a comprehensive understanding of performance marketing strategies and how UX plays a critical role in lead generation and customer acquisition.
• Cross-Functional Skill Development: Enhance collaboration and communication skills by working closely with product, engineering, and marketing teams.
• Remote Leadership: Develop skills in managing projects and collaborating effectively in a remote-first, globally distributed environment.
• Exposure to Diverse Industries: Work across different verticals within the digital media space, broadening your portfolio and strategic understanding.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of this role, which is closely tied to business performance and operational efficiency. The focus on continuous learning and adaptation is key for success in both this role and broader operations careers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used behavioral data (heatmaps, user recordings, analytics) to identify a UX problem and how you solved it. What were the results?" (Focus on data-driven process and quantified outcomes).
• "Walk us through a complex A/B test you designed for CRO. What was your hypothesis, your design approach, and how did you measure success?" (Demonstrate understanding of experimentation and impact).
• "How do you balance user needs with business objectives (e.g., CVR, RPS) in your design process?" (Showcase strategic thinking and performance orientation).
• "How would you approach designing a user flow for lead generation on one of our brands, considering our performance marketing goals?" (Assess understanding of the company's core business).

Company & Culture Questions:

• "What do you know about Launch Potato and our brands (FinanceBuzz, All About Cookies, OnlyInYourState)?" (Research the company and its market).
• "How do you contribute to a high-performance, results-driven culture, especially in a remote setting?" (Highlight proactivity, communication, and ownership).
• "Describe your experience mentoring junior designers or improving design processes." (Showcase leadership and operational mindset).

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each project presented, clearly outline: The Problem, Your Role, The Solution (with design artifacts), The Process (research, ideation, testing), and The Results (quantified metrics).
• Lead with Impact: Start with the most impactful projects that demonstrate significant CVR or revenue improvements.
• Explain Your "Why": Be ready to articulate the rationale behind every design decision, linking it back to data, user insights, or business goals.
• Show Figma Mastery: If possible, present interactive Figma prototypes or demonstrate complex features you utilized.
• Be Prepared for Technical Questions: Discuss implementation details, collaboration with developers, and potential technical constraints.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of design expertise and operational acumen. Candidates need to prove they can not only design but also drive measurable business outcomes, which is the core of GTM and Revenue Operations.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Ensure your portfolio prominently features case studies showcasing your experience in performance marketing, lead generation, and CRO, with clearly quantified results (CVR, RPS improvements). Select projects that best align with Launch Potato's brands and objectives.
• Resume Optimization: Tailor your resume to highlight the 8+ years of relevant experience, specific expertise in Figma, A/B testing, data analysis, and a proven track record of driving revenue through UX. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio with a focus on the "Problem, Process, Solution, Results" framework, emphasizing your data-informed approach and collaboration skills. Prepare to discuss your understanding of performance marketing objectives.
• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState), their target audiences, and their business model as The Discovery and Conversion Company. Understand their performance-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.