Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Tulsa, OK (remote) Job Type: Contract to Hire Category: User Experience (UX) Design / Conversion Rate Optimization (CRO) Date Posted: December 4, 2025 Experience Level: 8+ Years (with AI interpretation suggesting 10+ years) Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato web properties.
• Lead design projects end-to-end, from ideation and strategy to high-fidelity prototypes and developer hand-off, with a strong emphasis on A/B testing and user insights.
• Leverage behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to generate UX insights and validate design directions.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, balancing business goals with user needs.

📝 Enhancement Note: While the title is "Senior UX Designer," the emphasis on "performance marketing," "lead generation," "conversion rate optimization," and "measurable revenue and performance gains" strongly positions this role within a Revenue Operations or GTM Operations context, focusing on the user experience as a critical lever for business outcomes. The AI's interpretation of "10+ years" experience reflects the depth required for such a strategic and data-intensive role.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept to high-fidelity prototypes, ensuring designs are backed by A/B test results and user behavioral data.
• Independently manage the full lifecycle of design projects, including stakeholder alignment, UX strategy development, UI design, and post-test iteration based on performance data.
• Analyze quantitative and qualitative data, including conversion rates (CVR), revenue per session (RPS), heatmaps, and user recordings, to inform and validate design decisions.
• Proactively identify opportunities for UX and CRO improvements by analyzing underperforming website sections and proposing data-driven design solutions.
• Collaborate closely with product managers, engineers, and other stakeholders to ensure design solutions align with overarching business objectives and technical feasibility.
• Champion and mentor best practices in UX design and CRO, sharing knowledge and driving the evolution of UX strategy across the organization.
• Propose and implement improvements to the design process to enhance experimentation velocity, design scalability, and overall team efficiency.

📝 Enhancement Note: The responsibilities highlight a strong focus on data-driven decision-making and direct impact on key performance indicators (KPIs) such as CVR and RPS, which are core to revenue operations. The expectation to "Independently lead design projects" and "Propose and implement design process improvements" indicates a strategic, high-autonomy role within the operations framework.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is common for this level and type of role. Experience: 8+ years of progressive UX/UI design experience, with a significant portion focused on performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization (CRO) environments.
• Expertise in data-informed design, with a proven ability to optimize key metrics such as conversion rate (CVR) and revenue per session (RPS).
• Mastery of Figma or similar advanced wireframing and prototyping tools.
• Fluency with the Adobe Creative Suite for visual design and asset creation.
• Hands-on experience collaborating directly with developers for design implementation and A/B testing execution.
• Exceptional communication and presentation skills, capable of articulating design rationale to both technical and non-technical audiences.
• Strong analytical skills with the ability to interpret behavioral data, metrics, heatmaps, and user recordings.
• Proven ability to drive measurable outcomes through iterative design and experimentation.

Preferred Skills:

• Experience with user research methodologies and synthesizing qualitative feedback.
• Familiarity with SEO principles and how UX impacts search rankings.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to inform design feasibility.
• Experience mentoring junior designers or leading design initiatives.
• Understanding of broader GTM (Go-To-Market) strategies and how UX contributes to demand generation and customer acquisition.

📝 Enhancement Note: The requirements emphasize a unique blend of design craft and business acumen, specifically within a performance-driven context. The "data-informed design" and "CRO-first lens" are critical keywords that differentiate this role from a general UX position, aligning it closely with revenue-generating operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a minimum of 3-5 robust case studies showcasing end-to-end UX/UI design projects, with a clear emphasis on performance marketing, lead generation, or CRO initiatives.
• Each case study must clearly articulate the problem statement, user research/data insights, design process, proposed solutions, and final outcomes, specifically highlighting improvements in CVR, RPS, or other relevant performance metrics.
• Showcase proficiency in Figma or similar prototyping tools, including interactive prototypes and user flow diagrams.
• Include examples of collaboration with developers for A/B testing implementation and design iteration based on test results.
• Quantify the impact of your designs with specific metrics and data, demonstrating a direct link between your work and business objectives.

Process Documentation:

• Illustrate experience in defining and implementing design workflows that integrate with A/B testing frameworks and CRO strategies.
• Provide examples of how you analyze user behavioral data (heatmaps, session recordings, analytics) to inform design decisions and identify optimization opportunities.
• Showcase your ability to collaborate with cross-functional teams (product, engineering, marketing) to align design efforts with broader GTM strategies and business goals.
• Demonstrate how you manage design feedback, stakeholder alignment, and iterative improvements based on performance data and user insights.

📝 Enhancement Note: For a role focused on performance and conversion, the portfolio is paramount. It needs to go beyond aesthetic design and demonstrate a deep understanding of how UX directly drives revenue. The emphasis on data, A/B testing, and measurable outcomes is crucial.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year (Base Salary)

Benefits:

• Profit-Sharing Bonus: Eligible for company profit-sharing bonuses, reflecting performance-driven culture.
• Competitive Benefits Package: Comprehensive health, dental, and vision insurance.
• Remote Work Stipend: Potential for a stipend to support home office setup and remote work expenses.
• Professional Development: Opportunities for ongoing learning, training, and attending industry conferences.
• Paid Time Off (PTO): Generous PTO policy for vacation, personal time, and holidays.
• 401(k) Matching: Retirement savings plan with employer matching contributions.

Working Hours: Standard full-time hours (estimated 40 hours per week), with flexibility offered due to the remote nature of the role. Performance and output are prioritized over strict adherence to hours.

📝 Enhancement Note: The salary range is provided directly in the job description. The AI interpretation of "Contract to Hire" suggests the initial phase might be as a contractor, followed by conversion to a full-time employee with a more comprehensive benefits package. The note about performance-based increases is a key aspect of Launch Potato's compensation philosophy, emphasizing measurable impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation Company Size: Mid-sized (estimated 100-500 employees based on typical growth patterns for companies reaching 30M+ monthly visitors and operating in 15 countries). Founded: Launch Potato was founded in 2017, indicating a relatively young but rapidly growing company with a focus on innovation and agility.

Team Structure:

• Likely operates within a lean, cross-functional team structure, common in high-growth digital media companies. The UX team may be embedded within product or marketing departments, or function as a centralized UX function serving multiple brands.
• Expect a flat hierarchy with direct access to leadership, fostering rapid decision-making and clear ownership.
• Collaboration is key, with designers working closely with product managers, engineers, data analysts, and marketing specialists to achieve shared GTM objectives.

Methodology:

• Data-Driven Decision-Making: A core tenet, with a heavy reliance on analytics, A/B testing, and user behavior data to guide all strategic and tactical decisions.
• Agile Experimentation: A methodology focused on rapid iteration, hypothesis testing, and continuous optimization of user experiences to drive performance metrics.
• Ownership & Accountability: Employees are empowered to take ownership of projects and drive outcomes, with a focus on measurable impact and accountability for results.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's description as "The Discovery and Conversion Company" and its focus on "data-driven content and technology" clearly define a culture centered around performance, optimization, and measurable impact, which is highly relevant for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate autonomously, lead projects, and influence strategy, rather than manage a team directly. It sits at the senior level within the UX discipline, with a specialized focus on conversion rate optimization and performance marketing.

Reporting Structure: Likely reports to a Head of Product, Director of UX, or potentially a VP of Marketing or Growth, depending on the organizational structure. The role will involve close collaboration with Product Managers, Engineers, and Data Analysts.

Operations Impact: This role has a direct and significant impact on revenue generation. By optimizing user experiences for conversion and revenue per session, the Senior UX Designer directly contributes to the company's top-line performance and profitability. Their work is crucial for maximizing the ROI of marketing spend and driving business growth.

Growth Opportunities:

• Specialization: Deepen expertise in CRO, performance marketing UX, and data-driven design within a high-growth digital media environment.
• Leadership: Transition into a Lead UX Designer or Design Manager role, potentially overseeing a small team or specific product areas, or taking on more strategic design leadership responsibilities.
• Cross-Functional Expansion: Develop a broader understanding of GTM operations, product strategy, and business development through close collaboration.
• Industry Expertise: Become a recognized expert in optimizing digital experiences for lead generation and e-commerce within the digital media landscape.

📝 Enhancement Note: The growth path for this role leans into deeper specialization within performance-driven UX or into broader leadership within product/design functions, aligning with the company's emphasis on measurable impact and continuous improvement.

🌐 Work Environment

Office Type: Remote-First. The company explicitly states a "remote-first team spanning over 15 countries." While headquartered in South Florida, the expectation is that employees will work remotely.

Office Location(s):

• Headquartered in South Florida (likely Vero Beach area, based on AI inference of "Vero Beach South, Florida, United States").
• Remote team members located in over 15 countries, including the specified remote location of Tulsa, OK.

Workspace Context:

• A highly collaborative, fast-paced, and performance-oriented environment.
• Access to modern design and analytics tools, with an expectation to leverage them effectively.
• Opportunities for interaction with a global team of high-performers, fostering a culture of continuous learning and knowledge sharing.

Work Schedule: Primarily aligned with standard business hours, likely with flexibility. Given the global team, some overlap with core working hours for collaboration with teams in different time zones may be required. The emphasis is on delivering results rather than rigid hours.

📝 Enhancement Note: The remote-first nature of Launch Potato means candidates should be comfortable with asynchronous communication and proactive engagement in a virtual environment. The "high-performance culture" suggests an environment where initiative and results are highly valued.

📄 Application & Portfolio Review Process

Interview Process: The process is likely to be rigorous, reflecting the "high-performance culture" and the importance of data-driven design.

• Initial Screening: Review of resume and portfolio, focusing on relevant experience in performance marketing, CRO, and data-informed design.
• Hiring Manager Interview: Discussion about your experience, design philosophy, approach to CRO, and cultural fit. You'll be asked about specific projects from your portfolio.
• Design Challenge/Case Study Presentation: A practical exercise where you might be asked to analyze a given scenario or a section of a website and propose UX/CRO improvements, or present a deep dive into one of your portfolio case studies. This is where your process, data analysis, and rationale will be heavily scrutinized.
• Cross-Functional Interview: Meeting with potential collaborators (e.g., Product Manager, Engineer) to assess communication, collaboration skills, and ability to work within a team.
• Final Interview: Potentially with senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your approach, and the measurable results (e.g., "+15% CVR," "-10% bounce rate," "+8% RPS").
• Show Your Process: Detail how you used data (analytics, heatmaps, user recordings) to inform your design decisions. Explain your A/B testing approach and iteration strategy.
• Highlight Collaboration: Mention how you worked with developers, product managers, and other stakeholders, and how you presented your design rationale.
• Focus on Performance: Prioritize projects that directly demonstrate your ability to drive revenue, conversions, or other key performance indicators.
• Tailor to Launch Potato: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and try to frame your experience in a way that shows understanding of their business model and user needs.

Challenge Preparation:

• Understand CRO Fundamentals: Brush up on A/B testing methodologies, common CRO heuristics, and key metrics.
• Practice Data Interpretation: Be ready to analyze mock data or user behavior patterns and translate them into actionable design recommendations.
• Articulate Your Rationale: Practice explaining why you made specific design choices, linking them back to user needs, business goals, and data insights.
• Be Prepared for "Contract to Hire": Understand that the initial phase is a trial period. Demonstrate professionalism, strong work ethic, and consistent delivery of high-quality work.

📝 Enhancement Note: The "Contract to Hire" nature of the role means the interview process will likely include a strong evaluation of your ability to deliver tangible results quickly and integrate seamlessly into the team, making the portfolio and challenge presentation critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Mastery is required.
• Adobe Creative Suite: Photoshop, Illustrator, and potentially After Effects for visual design, asset creation, and motion graphics.
• A/B Testing Platforms: Experience with platforms like Google Optimize, Optimizely, VWO, or similar is highly beneficial for implementing and analyzing tests.
• User Behavior Analytics Tools: Proficiency in tools such as Hotjar, Crazy Egg, Mouseflow, FullStory for heatmaps, session recordings, and user feedback analysis.

Analytics & Reporting:

• Google Analytics (GA4): Crucial for understanding website performance, user behavior, conversion tracking, and identifying optimization opportunities.
• Data Visualization Tools: Familiarity with tools like Tableau, Looker Studio (formerly Google Data Studio), or Power BI for creating dashboards and reporting on UX impact.

CRM & Automation:

• While not a direct CRM role, understanding how UX impacts lead capture and nurturing within a CRM context (e.g., Salesforce, HubSpot) is advantageous.
• Familiarity with marketing automation platforms and how UX design supports lead generation funnels.

📝 Enhancement Note: The tool stack emphasizes a strong data and analytics focus, essential for a role centered on conversion rate optimization and performance marketing. Proficiency in Figma and A/B testing tools is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A relentless focus on achieving measurable results and driving business outcomes through design.
• Data-Informed: Decisions are grounded in data, analytics, and user behavior, not just intuition.
• Ownership & Accountability: Taking full responsibility for projects and their impact, from conception to iteration.
• Speed & Agility: Embracing a fast-paced environment, rapid experimentation, and quick iteration cycles.
• Collaboration: Working effectively in cross-functional teams to achieve shared goals.
• Continuous Improvement: A commitment to constantly learning, optimizing processes, and enhancing skills.

Collaboration Style:

• Cross-Functional Integration: Expect to work very closely with Product Managers, Engineers, Data Analysts, and Marketing teams.
• Transparent Communication: Open and honest communication is valued, with a focus on sharing insights, feedback, and progress.
• Data-Centric Discussions: Design reviews and strategy sessions are likely to be heavily influenced by data and performance metrics.
• Agile & Iterative: The team likely operates in an agile framework, emphasizing iterative development and continuous feedback loops.

📝 Enhancement Note: The company's stated values of "speed, ownership, and measurable impact" are directly reflected in the job description's emphasis on performance, data, and proactive problem-solving. This indicates a culture that rewards initiative and results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data with User Needs: Effectively translating complex data insights into intuitive and user-friendly designs that also drive conversions.
• Rapid Experimentation Cycles: Keeping pace with a high volume of A/B tests and design iterations while maintaining high quality.
• Cross-Functional Alignment: Ensuring all stakeholders are aligned on design strategy and priorities, especially in a remote environment.
• Measuring ROI of UX: Clearly demonstrating the direct financial impact of UX/CRO efforts to the business.
• Working in a "Contract to Hire" Capacity: Proving value and fit during the initial contract period to secure a full-time role.

Learning & Development Opportunities:

• Deep Dive into CRO: Extensive hands-on experience in Conversion Rate Optimization, becoming an expert in performance-driven design.
• Data Analysis Skills: Enhancing analytical capabilities through constant interaction with user data, A/B test results, and reporting tools.
• Cross-Functional Expertise: Gaining a broader understanding of performance marketing, lead generation funnels, and digital media business models.
• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the UX function within the company.
• Industry Exposure: Working with a diverse portfolio of brands within the digital media space.

📝 Enhancement Note: The challenges are directly tied to the performance-oriented nature of the role. The growth opportunities are significant for someone looking to specialize in data-driven UX and CRO within a high-growth digital business.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used behavioral data (heatmaps, session recordings, analytics) to identify a UX problem and how you designed a solution to address it. What were the results?" (Focus on data-driven process and quantifiable outcomes.)
• "Walk me through a complex A/B test you designed or executed. What was your hypothesis, how did you implement it, and what did you learn from the results?" (Emphasize understanding of experimentation and iteration.)
• "How do you balance business goals (e.g., conversion rate, revenue) with user needs and usability?" (Assess your ability to be performance-minded while still user-centric.)
• "Imagine our FinanceBuzz website is underperforming in lead generation for a specific financial product. Based on what you know, where would you start investigating, and what are some potential UX/CRO improvements you might propose?" (Tests your analytical approach and problem-solving skills.)

Company & Culture Questions:

• "What attracts you to Launch Potato's 'Discovery and Conversion Company' mission?" (Show you understand and align with their core business.)
• "How do you approach working in a remote-first, high-performance environment?" (Demonstrate your ability to be self-motivated, communicative, and results-oriented.)
• "How do you handle feedback from stakeholders, especially when they disagree with your design recommendations?" (Assesses your communication and collaboration skills.)

Portfolio Presentation Strategy:

• Structure your presentation: Problem -> Research/Data -> Design Process -> Solution -> Results (Quantified!).
• Be ready to deep-dive: Select 2-3 of your strongest, most relevant case studies and be prepared to discuss every detail of your process, decisions, and the impact.
• Emphasize the "Why": Clearly articulate the rationale behind your design choices, linking them to data and business objectives.
• Showcase your Figma skills: Be prepared to navigate interactive prototypes or designs during the interview if requested.
• Practice your pitch: Rehearse your presentation to ensure it's concise, impactful, and fits within the allotted time.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to connect design decisions directly to business outcomes, particularly revenue and conversion rates. Your portfolio and any design challenges will be your primary tools for demonstrating this.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.
• Curate Your Portfolio: Select 3-5 case studies that best showcase your experience in performance marketing, lead generation, and CRO. Ensure each case study clearly demonstrates your data-informed design process and quantifies the impact on key metrics (CVR, RPS, etc.).
• Tailor Your Resume: Highlight keywords such as "UX Design," "UI Design," "CRO," "Performance Marketing," "Lead Generation," "Figma," "A/B Testing," "Data-Informed Design," and specific metrics you've influenced. Emphasize your 8+ years of experience in relevant environments.
• Prepare Your Presentation: Practice presenting your chosen case studies, focusing on clear articulation of your process, data insights, design rationale, and measurable results. Be ready to discuss your experience with collaboration and A/B testing.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState), their mission as "The Discovery and Conversion Company," and their remote-first, high-performance culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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