Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer
Company: Launch Potato
Location: San Antonio, TX (remote)
Job Type: Contract to Hire
Category: User Experience Design / Conversion Rate Optimization
Date Posted: 2026-01-05T06:57:29
Experience Level: 8+ Years
Remote Status: Fully Remote

🚀 Role Summary

• Drive significant revenue and performance improvements through data-informed, CRO-optimized user experiences.
• Independently lead end-to-end design projects, from ideation and strategy to high-fidelity prototypes and development hand-off, validated by A/B testing and user insights.
• Leverage behavioral data, conversion rates (CVR), revenue per session (RPS), heatmaps, and user recordings to generate actionable UX insights and inform design decisions.
• Proactively identify and enhance underperforming user experiences through iterative UX and CRO design methodologies.

📝 Enhancement Note: This role is specifically focused on performance marketing and lead generation, emphasizing a data-driven approach to UX design for measurable business outcomes. The "Contract to Hire" designation suggests an initial evaluation period to assess fit and performance before a potential full-time conversion.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept to high-fidelity prototypes, ensuring alignment with A/B test results and user feedback.
• Lead design discovery, UX strategy, UI development, and post-test iteration for design projects autonomously.
• Analyze user behavior, key performance metrics (CVR, RPS), heatmaps, and user recordings to derive insights that shape design direction and validate hypotheses.
• Proactively identify opportunities to improve underperforming web experiences through iterative UX and CRO design, utilizing both qualitative and quantitative data.
• Collaborate closely with product managers, engineers, and other stakeholders to ensure design solutions meet business objectives and technical feasibility.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization to foster a high-performance design culture.
• Propose and implement improvements to the design process to increase experimentation velocity and enhance design scalability.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on end-to-end project ownership, data analysis for design decisions, and continuous improvement through CRO. The expectation is for the candidate to not only design but also to drive strategy and process enhancements within the UX discipline.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field, or equivalent practical experience, is typically expected for a Senior UX role.

Experience: 8+ years of dedicated UX/UI design experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Demonstrated expertise in data-informed design, with a proven track record of optimizing key performance metrics such as conversion rate (CVR) and revenue per session (RPS).
• Mastery of Figma or similar industry-standard wireframing and prototyping tools.
• Fluency with Adobe Creative Suite for graphic design and asset creation.
• Hands-on experience collaborating with development teams to implement designs and execute A/B tests for CRO initiatives.
• Exceptional communication skills, with the ability to articulate design rationale, insights, and recommendations effectively to both technical and non-technical stakeholders.
• Strong analytical skills to interpret behavioral data, user metrics, and feedback for design decision-making.

Preferred Skills:

• Experience with analytics platforms (e.g., Google Analytics, Amplitude) and A/B testing tools (e.g., Optimizely, VWO).
• Familiarity with user research methodologies and usability testing.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to inform design feasibility.
• Experience in a remote-first or distributed team environment.
• Portfolio showcasing successful UX/CRO projects with measurable impact.

📝 Enhancement Note: The role explicitly requires a deep understanding of performance marketing dynamics and a data-centric approach to UX. Proficiency in specific tools like Figma and experience with CRO methodologies, including A/B testing, are critical. The emphasis on communication and analytical skills is paramount for this senior-level position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case studies demonstrating end-to-end UX design processes for performance-driven websites or campaigns.
• Clear articulation of the problem, your design process, and the solutions implemented.
• Quantifiable results showcasing improvements in key metrics such as conversion rate (CVR), revenue per session (RPS), lead generation, or user engagement.
• Examples of data analysis that informed design decisions, including the use of behavioral data, heatmaps, or user recordings.
• Prototypes created in Figma or similar tools, illustrating user flows and interface design.

Process Documentation:

• Showcase examples of how you've collaborated with developers for A/B testing and implementation.
• Illustrate how you've leveraged user insights and data to iterate on designs and improve user experiences.
• Provide evidence of proactive identification and resolution of underperforming user experiences.
• Demonstrate an understanding of designing for scalability and efficiency in a fast-paced environment.

📝 Enhancement Note: The portfolio is crucial for this role, serving as the primary evidence of a candidate's ability to deliver measurable results in a performance marketing context. It should not just showcase design skills but also the strategic thinking, analytical capabilities, and CRO expertise required.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-sharing bonus opportunities, reflecting the company's performance-driven culture.
• Competitive benefits package (details to be provided upon further discussion).
• Opportunity for a "Contract to Hire" arrangement, allowing for mutual evaluation.
• Potential for future compensation increases based on company and personal performance, aligning with the company's merit-based approach.

Working Hours: 40 hours per week is the standard expectation for a full-time role. Flexibility may be available, but the focus is on delivering outcomes.

📝 Enhancement Note: The salary range is clearly defined. The benefits structure emphasizes performance and profit-sharing, which is typical for high-growth, results-oriented companies like Launch Potato. The "Contract to Hire" model is a key aspect of the employment arrangement. Salary research for San Antonio, TX, indicates this range is competitive for a Senior UX Designer with specialized CRO experience, particularly for remote roles commanding a premium.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a dynamic sector focused on connecting consumers with brands through data-driven content and technology. Their brands span finance, consumer education, and lifestyle, indicating a broad audience reach and diverse content strategy.

Company Size: The provided data for Launch Potato is not explicit on size, but their mention of a "remote-first team spanning over 15 countries" and reaching "30M+ monthly visitors" suggests a significant and globally distributed operation, likely mid-to-large size in terms of employee count or impact.

Founded: Information on the founding date is not provided but the company's growth and established brands imply a mature, yet agile, organization. Their emphasis on a "high-growth, high-performance culture" suggests a focus on innovation and results.

Team Structure:

• The UX Designer will likely be part of a Product or Marketing team, collaborating closely with Product Managers, Engineers, and other Designers.
• Given the "remote-first" approach, expect a globally distributed team where asynchronous communication and strong documentation are key.
• Reporting structure will likely involve a Design Lead or Head of Product/Marketing.

Methodology:

• Data-driven decision-making is central to Launch Potato's strategy, with a strong emphasis on A/B testing and performance metrics (CVR, RPS).
• Design processes are expected to be agile, iterative, and focused on rapid experimentation to drive measurable impact.
• Collaboration is fostered through cross-functional teams working towards shared performance goals.

Company Website: https://launchpotato.com/careers

📝 Enhancement Note: Launch Potato positions itself as a data-driven, high-performance digital media company. The culture values speed, ownership, and measurable impact, which directly influences the expectations for a Senior UX Designer focused on conversion rate optimization. The remote-first nature requires strong self-management and communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Designer, indicating a high level of autonomy and expertise. It's a contributor role with significant influence on product strategy and performance outcomes, rather than a people management role, though mentorship is expected.

Reporting Structure: The Senior UX Designer will likely report to a Design Lead, Head of Product, or a similar senior role within the product or marketing organization. Collaboration will be extensive across engineering, product management, and marketing teams.

Operations Impact: The Senior UX Designer's impact is directly tied to driving measurable business results through optimized user experiences. Success in this role will be quantified by improvements in conversion rates, revenue per session, and overall lead generation performance, directly contributing to the company's profitability and growth.

Growth Opportunities:

• Specialization: Deepen expertise in Conversion Rate Optimization (CRO), performance marketing UX, and data-informed design within the digital media space.
• Leadership: Transition into a Lead UX Designer or Design Manager role, potentially mentoring a team of designers as the company grows or evolves its structure.
• Strategic Influence: Gain increased responsibility in shaping the product and UX strategy for key brands within Launch Potato's portfolio.
• Skill Expansion: Develop a broader understanding of performance marketing, SEO, and content strategy through cross-functional collaboration.

📝 Enhancement Note: This role offers significant growth potential for individuals passionate about performance marketing and data-driven design. The "Contract to Hire" model allows for a gradual integration and assessment of long-term career fit within Launch Potato's performance-oriented environment.

🌐 Work Environment

Office Type: Remote-first. Launch Potato operates with a distributed team, meaning there is no central office requirement for this role.

Office Location(s): While the job is posted as "San Antonio, TX (remote)", this likely indicates a preferred time zone alignment or a legal/payroll entity location for remote employees in the US. The company has a remote-first culture with employees in over 15 countries, suggesting a global operational footprint.

Workspace Context:

• Expect a highly collaborative environment, though communication will primarily be digital and asynchronous.
• Access to a suite of digital collaboration and design tools (Figma, Adobe Creative Suite, project management software).
• Opportunities to collaborate with a diverse, global team of high-performers.
• A culture that values speed, ownership, and measurable impact, requiring a proactive and self-directed approach.

Work Schedule: While a standard 40-hour work week is implied, the remote-first nature may offer some flexibility. However, the emphasis on delivering outcomes and collaborating across time zones means responsiveness and efficient time management are critical.

📝 Enhancement Note: The remote-first nature of Launch Potato means candidates must be comfortable working autonomously and leveraging digital tools for collaboration. Time zone alignment with US teams may be beneficial for real-time collaboration, but the global distribution is a key characteristic.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience in UX/UI, performance marketing, and CRO.
• Technical Interview: Discussion of your design process, problem-solving approach, and experience with data-informed design and A/B testing. Expect to walk through specific case studies from your portfolio.
• Design Challenge/Exercise: You may be given a task to analyze a user experience, propose improvements, or create a design concept based on specific performance metrics and business goals.
• Stakeholder Interview: Conversation with product managers, engineers, or other key stakeholders to assess collaboration style, communication skills, and strategic thinking.
• Final Interview: Potentially with a senior leader to discuss cultural fit, career aspirations, and overall alignment with Launch Potato's values.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the problem, your role, the solutions you designed, and the measurable results (e.g., "Increased CVR by X%", "Improved RPS by Y%").
• Showcase Process: Detail your thought process, including how you used data (behavioral analytics, A/B test results) to inform your design decisions.
• Figma Proficiency: Be prepared to discuss your Figma workflow and potentially demonstrate specific features or techniques.
• CRO Focus: Tailor your examples to highlight your experience with conversion rate optimization, A/B testing, and performance marketing strategies.
• Clear Communication: Practice presenting your case studies concisely and persuasively, articulating the "why" behind your design choices.

Challenge Preparation:

• Data Interpretation: Be ready to interpret user data (e.g., heatmaps, analytics reports) and propose design solutions.
• CRO Scenarios: Prepare for scenarios involving optimizing landing pages, forms, or checkout flows for higher conversion rates.
• Stakeholder Alignment: Think about how you would communicate design decisions and trade-offs to different teams (e.g., engineers, marketing).

📝 Enhancement Note: The interview process will heavily scrutinize your ability to deliver measurable results through UX design in a performance marketing context. A strong portfolio that clearly demonstrates CRO expertise and data-driven decision-making is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. Mastery is a key requirement.
• Adobe Creative Suite: Expected for graphic design, asset creation, and potentially visual branding elements.
• Prototyping Tools: While Figma is specified, familiarity with other prototyping tools might be beneficial.

Analytics & Reporting:

• A/B Testing Platforms: Experience with tools like Optimizely, VWO, Google Optimize, or similar is highly valuable for CRO.
• Web Analytics: Proficiency with platforms such as Google Analytics, Adobe Analytics, or Amplitude for understanding user behavior and performance metrics.
• Heatmap & User Recording Tools: Familiarity with tools like Hotjar, Crazy Egg, or FullStory to gain qualitative insights into user interactions.

CRM & Automation:

• While not directly a UX tool, understanding how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms influence user journeys and data collection could be advantageous.

📝 Enhancement Note: The emphasis is on tools that support data-informed design, rapid prototyping, and conversion rate optimization. Proficiency in Figma and experience with A/B testing and analytics platforms are critical for success in this role.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A core value is designing with a Conversion Rate Optimization (CRO)-first lens, balancing business objectives with user needs to achieve measurable outcomes.
• Analytical: A reliance on data, behavioral patterns, and experimentation to uncover insights and validate design hypotheses is paramount.
• Initiative-Driven: Candidates are expected to be proactive, identifying design gaps and independently proposing and executing UX solutions without constant direction.
• Clear Communicator: The ability to tailor communication effectively to diverse audiences (engineers, PMs, stakeholders) ensures alignment and clarity.
• Collaborative: Thriving in cross-functional environments and building productive relationships across design, product, and engineering teams is crucial.
• Mentorship-Oriented: Sharing expertise, coaching peers, and contributing to a high-performance UX culture is valued.
• Strategic Thinker: Understanding how UX decisions impact broader business objectives and prioritizing solutions accordingly.

Collaboration Style:

• Cross-functional Integration: Close collaboration with product, engineering, and marketing teams is expected to ensure alignment on business goals and technical feasibility.
• Data-Driven Feedback: Design decisions and iterations will be heavily influenced by data and A/B testing results.
• Knowledge Sharing: Expect a culture where best practices are shared, and continuous learning is encouraged, especially regarding UX strategy and CRO tactics.

📝 Enhancement Note: Launch Potato's culture is built around performance, data, and proactive contribution. The ideal candidate will be a self-starter who can leverage data to drive design, communicate effectively, and collaborate seamlessly within a high-growth, remote environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and User Experience: Effectively integrating CRO optimization strategies without compromising user satisfaction or creating a purely transactional experience.
• Data Interpretation Complexity: Synthesizing insights from various data sources (behavioral, quantitative, qualitative) to identify the most impactful design opportunities.
• Remote Collaboration: Maintaining strong communication and collaboration across a distributed, global team, potentially across different time zones.
• Rapid Experimentation Cycles: Keeping pace with the company's need for rapid iteration and A/B testing in a dynamic digital media landscape.

Learning & Development Opportunities:

• CRO Specialization: Deepen expertise in advanced CRO techniques, experimentation methodologies, and conversion psychology.
• Performance Marketing Acumen: Gain a comprehensive understanding of the performance marketing ecosystem, including SEO, paid acquisition, and lead nurturing strategies.
• Cross-functional Exposure: Work closely with product management, engineering, and marketing to broaden understanding of business operations and strategic planning.
• Leadership Mentorship: Opportunities to mentor junior designers and contribute to the strategic direction of UX within Launch Potato.

📝 Enhancement Note: This role presents a significant opportunity for growth in the specialized field of UX for performance marketing. The challenges are inherent to a high-performance, data-driven environment, offering substantial learning and development potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., CVR, RPS, heatmaps) to significantly improve a user experience and what the outcome was."
• "How do you approach designing for A/B testing? What factors do you consider when formulating hypotheses for experiments?"
• "Walk us through your process for identifying underperforming user experiences and proposing iterative design solutions."
• "How do you balance business goals (like conversion rates) with user needs and usability?"

Company & Culture Questions:

• "What interests you about Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and our mission as The Discovery and Conversion Company?"
• "How do you contribute to a high-performance, data-driven culture in a remote environment?"
• "Describe your experience with mentorship or championing design best practices within a team."
• "How do you handle disagreements or differing opinions with stakeholders or team members regarding design direction?"

Portfolio Presentation Strategy:

• Start with Impact: Begin your case study presentations with the key problem and the quantifiable results achieved.
• Show the 'Why': Clearly articulate the data and insights that drove your design decisions.
• Detail Your Process: Explain your methodology, from user research and ideation to prototyping and testing.
• Figma Expertise: Be ready to discuss your Figma workflow and how you utilize its features for efficient design and collaboration.
• CRO Focus: Emphasize how your designs directly contributed to improving conversion rates or other key performance metrics.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of CRO, data analysis, and the ability to translate insights into measurable business outcomes. Be prepared to discuss your portfolio in detail and articulate your strategic thinking.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on Greenhouse.io.
• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your UX/UI expertise in performance marketing, lead generation, and CRO, with clear, quantifiable results.
• Resume Optimization: Tailor your resume to highlight your 8+ years of relevant experience, proficiency in Figma and Adobe Creative Suite, and hands-on A/B testing and CRO skills, using keywords from the job description.
• Interview Preparation: Practice articulating your design process, data-informed decision-making, and collaboration style, focusing on examples that showcase your ability to drive revenue and performance gains.
• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their mission to understand their market position and the context for this role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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