Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer
Company: Launch Potato
Location: Concord, NH (remote)
Job Type: Contract to Hire
Category: UX/UI Design, Conversion Rate Optimization (CRO)
Date Posted: January 5, 2026
Experience Level: 8+ years (with AI-derived experience level of 10+)
Remote Status: Remote Solely

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Independently lead full-cycle design projects, from ideation and strategy to high-fidelity prototypes and developer hand-off, validated by A/B test results and user insights.
• Leverage behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to generate UX insights and inform design validation.
• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, balancing business objectives with user needs.

📝 Enhancement Note: This role is specifically focused on conversion rate optimization (CRO) and performance marketing within the UX/UI domain. The emphasis on driving revenue and measurable outcomes through data-informed design is a key differentiator for operations-minded candidates. The "Contract to Hire" status indicates an initial evaluation period, important for candidates seeking long-term stability.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, all backed by A/B test results and user insights.
• Independently lead design projects across all stages: stakeholder alignment, UX strategy development, UI design, and post-test iteration.
• Generate UX insights by analyzing behavioral data, key performance metrics (e.g., Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate design direction.
• Identify and proactively improve underperforming user experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
• Collaborate closely with product management, engineering teams, and key stakeholders to ensure design solutions align with overarching business goals and technical constraints.
• Champion and mentor design best practices across the organization, sharing knowledge and driving UX strategy to foster a high-performance UX culture.
• Propose and implement design process improvements that enhance experimentation velocity and design scalability across Launch Potato's digital properties.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data analysis and iterative design, crucial for CRO specialists. The expectation to "champion and mentor" suggests a senior-level role with leadership potential, requiring strong communication and influence skills.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for senior roles, though equivalent practical experience is often accepted.

Experience: 8+ years of UX/UI experience, with a strong focus on performance marketing, lead generation, or conversion rate optimization (CRO) environments. AI-derived experience level suggests 10+ years.

Required Skills:

• 8+ years of UX/UI experience in performance marketing, lead generation, or similar data-driven environments.
• Expertise in data-informed design, with a primary focus on optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or similar wireframing and prototyping tools.
• Fluency with Adobe Creative Suite for visual design and asset creation.
• Hands-on experience collaborating directly with developers for design implementation.
• Proven experience executing and analyzing A/B tests for CRO initiatives.
• Excellent communication skills, with the ability to articulate and present design rationale effectively to both technical and non-technical audiences.
• Strong analytical skills to interpret behavioral data, metrics, heatmaps, and user recordings.
• Demonstrated ability to independently lead design projects from conception to completion.

Preferred Skills:

• Experience with user research methodologies and synthesizing qualitative and quantitative feedback.
• Familiarity with various analytics platforms (e.g., Google Analytics, Amplitude) for data interpretation.
• Understanding of SEO principles and how they intersect with UX/CRO.
• Experience in a remote-first or distributed team environment.
• A portfolio showcasing significant improvements in CVR, RPS, or other performance marketing metrics.

📝 Enhancement Note: The explicit requirement for experience in "performance marketing, lead generation, or a similar data-driven environment" emphasizes the role's focus on measurable business impact over purely aesthetic design. Proficiency in Figma and hands-on A/B testing experience are critical technical requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating your ability to drive significant improvements in key performance metrics (e.g., CVR, RPS, Lead Volume) through UX/UI design.
• Clearly articulate the problem statement, your design process, the data/insights used to inform decisions, and the quantifiable results achieved.
• Include examples of wireframes, high-fidelity prototypes, and final implemented designs, highlighting the iterative process.
• Demonstrate experience with A/B testing frameworks, including hypothesis generation, test design, and analysis of results.
• Present your ability to collaborate effectively with cross-functional teams, including developers and product managers.

Process Documentation:

• Examples of how you have documented design processes, including user flows, journey maps, and design specifications for developer hand-off.
• Evidence of implementing and refining design processes to improve experimentation velocity and design scalability.
• Documentation of how you analyze and synthesize behavioral data, user feedback, and performance metrics to inform design iterations.

📝 Enhancement Note: A portfolio is critical for this role, specifically one that demonstrates a direct impact on revenue and conversion metrics. Candidates should be prepared to present detailed case studies on how they leveraged data and A/B testing to achieve quantifiable business outcomes.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-sharing bonus program, reflecting the company's performance-driven culture.
• Competitive benefits package (details not specified, but typically includes health, dental, vision insurance).
• Opportunity for a "Contract to Hire" arrangement, potentially leading to a permanent position with increased benefits.
• Access to a global team of high-performers.

Working Hours: Approximately 40 hours per week. The role is remote, offering flexibility in how and when work is completed, provided objectives and deadlines are met.

📝 Enhancement Note: The salary range is competitive for a Senior UX Designer role, especially considering the focus on performance marketing and CRO. The note about future increases being based on performance rather than COLA is a strong indicator of a meritocracy and a high-performance culture. Research for Concord, NH (as a reference point for compensation bands, though remote roles often align with major metro areas) suggests this range is appropriate for senior-level UX/CRO roles in the US.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation. Launch Potato operates in the digital media space, focusing on connecting consumers with leading brands through data-driven content and technology across verticals like finance and lifestyle. Company Size: The company description indicates a global team spanning over 15 countries, suggesting a medium to large-sized organization with a distributed workforce. Founded: While the founding date isn't explicitly stated, the company's trajectory suggests a relatively established yet agile digital media entity.

Team Structure:

• The UX/UI function likely operates within or closely alongside Product and Engineering teams, emphasizing a highly collaborative, cross-functional structure.
• As a Senior UX Designer, you will likely report to a Head of Product, Design Lead, or a similar senior management role within the product development or marketing organization.
• Close collaboration with Product Managers, Engineers, Data Analysts, and Marketing teams is expected to drive CRO initiatives.

Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on analytics, A/B testing, and behavioral insights to guide design and optimize performance.
• Agile methodologies are likely employed to facilitate rapid iteration, experimentation, and continuous improvement cycles.
• A performance-oriented culture that values speed, ownership, and measurable impact.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato positions itself as "The Discovery and Conversion Company," underscoring the critical nature of CRO and user experience design in their business model. This is a key piece of context for operations-minded candidates.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate autonomously and lead complex projects. It requires a deep specialization in UX/UI with a strong bias towards data-driven CRO and performance marketing outcomes.

Reporting Structure: The Senior UX Designer will likely report to a Product Lead, Design Manager, or Head of Product, working collaboratively with engineering and marketing teams. This structure ensures alignment with business objectives and product strategy.

Operations Impact: The role has a direct and significant impact on the company's revenue and profitability. By optimizing conversion rates and user experiences, the Senior UX Designer directly influences lead generation, customer acquisition costs, and overall revenue per session across Launch Potato's digital properties.

Growth Opportunities:

• Leadership: Potential to grow into a Lead UX Designer or Design Manager role, overseeing a team and shaping the design strategy for multiple brands.
• Specialization: Deepen expertise in CRO, performance marketing design, and data analysis, becoming a subject matter expert.
• Cross-Functional Advancement: Opportunities to move into Product Management or Growth Marketing roles by leveraging a deep understanding of user behavior and business drivers.
• Mentorship: Formalize mentorship responsibilities, guiding junior designers and contributing to the development of the broader UX practice within the company.

📝 Enhancement Note: The "Contract to Hire" status suggests a clear path for growth and potential permanent employment if performance expectations are met. The emphasis on mentorship indicates a culture that values knowledge sharing and team development.

🌐 Work Environment

Office Type: Remote-first. Launch Potato operates with a distributed team spanning over 15 countries, indicating a fully remote work environment.

Office Location(s): While headquartered in South Florida, the company embraces a global, remote workforce. The specific mention of "Concord, NH (remote)" indicates that the role is open to candidates within that region or potentially anywhere, with a focus on remote work.

Workspace Context:

• A highly collaborative, digital-first environment where communication and teamwork are facilitated through online tools.
• Access to a suite of digital tools for design, collaboration, and project management.
• Opportunities to interact with a diverse, global team of high-performers across various disciplines.

Work Schedule: Approximately 40 hours per week. While remote, the nature of performance marketing and CRO often requires responsiveness and timely execution of tests and analysis, particularly during peak business hours or campaign launches.

📝 Enhancement Note: The remote-first nature requires strong self-discipline, excellent asynchronous communication skills, and proficiency with collaboration tools. Candidates should be comfortable working independently and managing their time effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Technical Interview: A deep dive into your portfolio, focusing on case studies that demonstrate data-informed design, CRO strategies, and measurable impact. Expect to discuss your design process, rationale, and how you've leveraged data (CVR, RPS, heatmaps, user recordings) to drive results. This stage will assess your proficiency with tools like Figma and your understanding of A/B testing.
• Stakeholder/Hiring Manager Interview: Discussion with the hiring manager and potentially key stakeholders (e.g., Product Manager, Engineering Lead) to evaluate strategic thinking, collaboration skills, and alignment with Launch Potato's performance-driven culture. You may be asked to present a specific case study or discuss how you would approach a given CRO challenge.
• Potential Design Challenge: A take-home assignment or a live design exercise focused on a CRO scenario relevant to Launch Potato's business. This tests your problem-solving skills, design approach, and ability to articulate your thinking under a time constraint.
• Final Interview/Offer: Final discussions and offer extension.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the quantifiable impact (e.g., "+15% CVR," "10% increase in RPS"). Use data from A/B tests, analytics, and user feedback.
• Show Your Process: Detail your thought process, including user research, ideation, wireframing, prototyping, collaboration with developers, and iterative improvements based on A/B test results.
• Focus on CRO: Tailor your portfolio to highlight projects with a clear focus on conversion rate optimization, lead generation, or performance marketing.
• Tell a Story: Structure your case studies as compelling narratives that showcase your problem-solving abilities and impact.
• Be Prepared to Defend: Be ready to explain your design decisions, justify your approach based on data, and discuss trade-offs.

Challenge Preparation:

• Understand Launch Potato's Brands: Research FinanceBuzz, All About Cookies, and OnlyInYourState to understand their target audiences, content, and potential CRO opportunities.
• Brush up on CRO Fundamentals: Review common CRO strategies, A/B testing principles, and key metrics relevant to lead generation and digital media.
• Practice Presenting Data: Prepare to clearly communicate data insights and the impact of your design solutions.

📝 Enhancement Note: The interview process strongly emphasizes a data-driven approach and the ability to demonstrate quantifiable results. Candidates should prepare to present detailed case studies that highlight their CRO expertise and impact on key business metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mastery is required for wireframing, prototyping, and UI design.
• Adobe Creative Suite: Fluency is expected for visual design needs, asset creation, and potentially more advanced graphic work.
• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools might be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar is crucial for analyzing user behavior, tracking metrics (CVR, RPS), and identifying optimization opportunities.
• Heatmap & User Recording Tools: Proficiency with tools like Hotjar, Crazy Egg, or FullStory for visualizing user interactions and understanding user behavior.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be advantageous for understanding the full lead generation and customer journey.
• A/B Testing Platforms: Experience with tools like Optimizely, VWO, Google Optimize, or internal A/B testing frameworks is essential for executing and analyzing experiments.

📝 Enhancement Note: The core requirement is proficiency in Figma and Adobe Creative Suite, alongside a strong understanding of A/B testing platforms and web analytics tools. The ability to leverage data from these systems to inform design decisions is critical.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable outcomes, moving fast, and driving impact. Success is tied to quantifiable results.
• Ownership: Taking responsibility for outcomes, driving initiatives independently, and seeing projects through to completion.
• Data-Informed: Decisions are rooted in data analysis, user insights, and experimentation, rather than solely on intuition.
• Speed & Agility: A culture that values rapid execution, iteration, and continuous improvement to stay ahead in the digital media landscape.
• Collaboration: Working effectively in cross-functional teams to achieve shared goals.

Collaboration Style:

• Highly collaborative, with a focus on cross-functional teamwork between design, product, engineering, and marketing.
• Open communication is encouraged, with an expectation for clear articulation of ideas and rationale, especially regarding data and design decisions.
• Mentorship and knowledge sharing are valued components, fostering a culture of continuous learning and team development.

📝 Enhancement Note: Launch Potato's values of "speed, ownership, and measurable impact" are central to its culture. Candidates should demonstrate how their work aligns with these principles, particularly in how they drive performance and efficiency through design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to move fast and iterate quickly while maintaining high design quality and ensuring data accuracy for A/B tests.
• Data Interpretation Complexity: Synthesizing insights from various data sources (behavioral, quantitative, qualitative) to form clear, actionable design hypotheses.
• Stakeholder Alignment: Effectively communicating and gaining buy-in for design strategies from diverse stakeholders with potentially differing priorities.
• Remote Collaboration: Maintaining strong team cohesion and effective communication in a distributed, remote-first environment.
• Continuous Learning: Staying abreast of evolving UX/CRO best practices, new tools, and emerging trends in performance marketing and digital media.

Learning & Development Opportunities:

• CRO Specialization: Deepen expertise in conversion rate optimization techniques and advanced experimentation strategies.
• Data Analysis Skills: Enhance proficiency in analyzing behavioral data, user analytics, and A/B test results to extract actionable insights.
• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and contribute to shaping UX strategy.
• Industry Exposure: Working with a diverse portfolio of digital media brands offers broad exposure to different market dynamics and user behaviors.
• Performance-Based Growth: Future salary increases and career advancement are directly tied to personal and company performance, incentivizing continuous improvement.

📝 Enhancement Note: This role presents an excellent opportunity for a UX designer to specialize in data-driven CRO and performance marketing, a highly valuable skill set in the current digital landscape. The challenges are directly linked to the growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a key conversion metric (e.g., CVR, RPS) through UX/UI design. Walk us through your process, the data you used, and the results." (Focus on quantifiable impact and data-driven approach).
• "How do you balance user needs with business objectives when designing for performance marketing?" (Demonstrate strategic thinking and understanding of CRO trade-offs).
• "Walk us through a complex A/B test you designed and executed. What were your hypotheses, what did you learn, and how did you iterate based on the results?" (Showcase experimental design and analytical skills).
• "How do you approach identifying UX problems in an underperforming digital experience?" (Highlight your analytical process, use of data tools like heatmaps, and proactive problem-solving).

Company & Culture Questions:

• "Based on your research, how do you see your UX/CRO skills contributing to Launch Potato's mission as 'The Discovery and Conversion Company'?" (Showcase understanding of their business model).
• "How do you handle constructive criticism or pushback on your design ideas from stakeholders or engineers?" (Assess collaboration and communication skills).
• "Describe your ideal remote work environment and how you ensure productivity and collaboration." (Evaluate remote work readiness and cultural fit).
• "How do you mentor or share your design knowledge with peers?" (Assess leadership and collaborative potential).

Portfolio Presentation Strategy:

• Structure for Impact: Begin each case study with the key business problem and the quantifiable outcome you achieved.
• Data-Centric Narrative: Clearly explain the data points or user insights that led to your design decisions. Use visuals to support your narrative.
• Show the Iteration: Highlight how you used A/B testing and user feedback to refine your designs and optimize performance.
• Conciseness and Clarity: Be prepared to present your most impactful projects efficiently, focusing on the core problem, your solution, and the measurable results.

📝 Enhancement Note: Candidates should prepare to speak extensively about their portfolio, emphasizing quantifiable achievements and their data-driven design process. Be ready to discuss specific metrics like CVR and RPS and demonstrate how you actively use analytics and testing tools.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating significant impact on conversion rates, lead generation, or revenue metrics. Tailor your presentation to highlight your data-informed design process and A/B testing experience.
• Resume Optimization: Update your resume to emphasize keywords such as "UX Design," "UI Design," "CRO," "Performance Marketing," "Lead Generation," "Figma," "A/B Testing," and "Data-Driven Design." Quantify your achievements wherever possible.
• Interview Preparation: Practice articulating your design process and the impact of your work using the STAR method (Situation, Task, Action, Result), focusing on data and outcomes. Be ready to discuss your experience with Figma and A/B testing platforms in detail.
• Company Research: Thoroughly research Launch Potato, its brands (FinanceBuzz, All About Cookies, OnlyInYourState), and its mission. Understand their positioning as "The Discovery and Conversion Company" and how your skills align with driving performance and revenue.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.