Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Tampa, FL (remote) Job Type: Contract to Hire Category: User Experience (UX) / Conversion Rate Optimization (CRO) Date Posted: December 04, 2025 Experience Level: 8+ Years Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.
• Independently lead design projects from concept and ideation through high-fidelity prototypes and developer hand-off, utilizing A/B test results and user insights.
• Generate UX insights by analyzing behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
• Proactively identify and improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization, fostering a high-performance UX culture.

📝 Enhancement Note: This role is a hybrid of traditional UX Design and a strong emphasis on Conversion Rate Optimization (CRO) and performance marketing. The core focus is on using data to drive tangible business outcomes (revenue, conversion rates) rather than solely focusing on aesthetic appeal or standard user flows. The "Contract to Hire" nature suggests an initial evaluation period for both the candidate and the company.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, all backed by A/B test results and user insights.
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration, demonstrating strong project management and ownership.
• Generate critical UX insights by analyzing behavioral data, performance metrics (Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate design direction.
• Identify and proactively improve underperforming digital experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs to drive continuous improvement.
• Collaborate closely with product managers, engineers, and stakeholders to ensure design solutions align with overarching business goals and technical constraints, facilitating seamless integration.
• Champion and mentor design best practices, sharing expertise and driving UX strategy across the organization to elevate the overall design maturity and performance.
• Propose and implement design process improvements that enhance experimentation velocity and design scalability, contributing to operational efficiency.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on role requiring end-to-end ownership of design projects with a strong analytical component. The emphasis on "test-ready" experiences and "post-test iteration" highlights the iterative nature of CRO and the need for a candidate comfortable with data-driven hypothesis testing.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of UX/CRO principles in a performance-driven environment is paramount. Relevant certifications in UX, CRO, or digital analytics may be beneficial.

Experience: 8+ years of UX/UI experience specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments. This experience should be demonstrably focused on driving measurable business outcomes.

Required Skills:

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment.
• Expertise in data-informed design, with a proven track record of optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite for visual design tasks.
• Hands-on experience collaborating closely with developers to execute A/B tests for CRO initiatives, ensuring designs are feasible and implemented correctly.
• Excellent communication and presentation skills, with the ability to articulate and defend design rationale effectively to both technical and non-technical audiences.
• Strong analytical skills to interpret behavioral data, heatmaps, user recordings, and performance metrics.
• Proven ability to independently lead design projects from conception to completion.

Preferred Skills:

• Experience with specific CRO tools (e.g., Optimizely, VWO, Google Optimize).
• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Understanding of SEO principles and how UX design impacts search rankings.
• Experience in a remote-first or global team environment.
• Mentorship experience, guiding junior designers or cross-functional teams on UX best practices.

📝 Enhancement Note: The "MUST HAVE" section in the original description translates directly to required skills. The emphasis on "performance marketing, lead generation, or similar data-driven environment" is critical, indicating a need for experience beyond typical enterprise UX. "Contract to Hire" implies a need for candidates who can quickly demonstrate value and fit.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 8+ years of UX/UI design work, with a strong emphasis on performance marketing, lead generation, or CRO projects.
• Detailed case studies that highlight specific projects where your design interventions led to measurable improvements in key metrics like CVR, RPS, or lead volume.
• Examples demonstrating your ability to translate user insights and quantitative data (heatmaps, user recordings, A/B test results) into actionable design solutions.
• Prototypes created in Figma or similar tools, illustrating your workflow from wireframing to high-fidelity mockups and developer hand-off.
• Documentation of your collaboration process with developers and stakeholders, including examples of A/B test plans and post-test analysis.

Process Documentation:

• Showcase your approach to identifying design opportunities through data analysis, including how you use tools like Google Analytics, heatmaps, and user recordings.
• Illustrate your end-to-end design process for CRO initiatives, from problem definition and ideation to prototyping, A/B testing, and iterative refinement.
• Provide examples of how you have improved design scalability and experimentation velocity through process enhancements.
• Articulate your methodology for stakeholder alignment and cross-functional collaboration throughout the design lifecycle.

📝 Enhancement Note: For a role heavily focused on CRO and performance, the portfolio must be more than just a collection of aesthetic designs. It needs to tell a story of problem-solving, data-driven decision-making, and measurable impact on business goals. Case studies demonstrating the "before and after" with clear metrics are essential.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

Benefits:

• Profit-sharing bonus opportunities, reflecting the company's performance-driven culture.
• Competitive benefits package (details not specified, but typically include health, dental, vision insurance, paid time off, etc.).
• Potential for conversion to a full-time, permanent role.
• Opportunity to work with a global, high-performance team in a remote-first environment.

Working Hours:

• The role likely requires approximately 40 hours per week, typical for a full-time equivalent position.
• Given the remote nature and global team, flexibility may be expected to accommodate different time zones for collaboration.

📝 Enhancement Note: The salary range provided is specific and competitive for a Senior UX Designer role with a strong CRO focus in the US market. The "Contract to Hire" status means benefits might differ during the contract phase. The note about future increases being based on company and personal performance rather than cost-of-living adjustments is a key aspect of Launch Potato's compensation philosophy. Researching compensation for Senior UX Designers with CRO specialization in the Tampa, FL area (or for remote US roles) can provide further context, but the provided range is a solid benchmark.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Affiliate Marketing. Launch Potato operates in a space where content creation meets sophisticated marketing technology to drive traffic and conversions for various brands.

Company Size: Launch Potato is a growing digital media company. While the exact number isn't provided, the mention of a remote team spanning "over 15 countries" suggests a significant global presence, likely exceeding 200-500 employees and potentially growing.

Founded: Founded with a mission to be "The Discovery and Conversion Company," Launch Potato has established itself as a profitable digital media entity. The founding date is not specified, but their current brand portfolio indicates a mature and successful operation.

Team Structure:

• The UX Design function likely operates within a broader Product or Marketing team.
• Collaboration is expected with Product Managers, Engineers, Marketing specialists, and potentially Data Analysts.
• The "remote-first team spanning over 15 countries" implies a distributed workforce with a strong emphasis on asynchronous communication and digital collaboration tools.
• The culture is described as "high-growth, high-performance," emphasizing "speed, ownership, and measurable impact."

Methodology:

• Data-Driven Design: Decisions are heavily influenced by quantitative data (metrics, A/B tests) and qualitative user insights (heatmaps, recordings).
• Agile/Iterative Approach: The focus on A/B testing and post-test iteration suggests an agile methodology, where designs are continuously refined based on performance.
• Performance Focus: Every design initiative is tied back to improving key performance indicators like conversion rates and revenue.
• Ownership Mentality: Employees are expected to take initiative and drive outcomes independently.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's identity as "The Discovery and Conversion Company" is central. This means the UX Designer isn't just creating interfaces; they are optimizing the user journey to achieve specific business objectives (discovery of brands, conversion to leads/customers). The remote-first, global structure implies a need for strong self-discipline and excellent digital communication skills.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer role, indicating a high level of individual contribution and expertise. The role requires significant autonomy, the ability to lead projects independently, and a strategic understanding of how UX impacts business outcomes. It's a position for an experienced practitioner who can not only execute but also influence design strategy and mentor others.

Reporting Structure: While not explicitly stated, a Senior UX Designer typically reports to a UX Lead, Design Manager, Head of Product, or Head of Marketing, depending on the team's organizational structure. The role will involve close collaboration with Product, Engineering, and Marketing stakeholders.

Operations Impact: The impact of this role is directly tied to revenue generation and performance optimization. By improving conversion rates and revenue per session, the Senior UX Designer will directly contribute to Launch Potato's profitability and growth. Their work will influence customer acquisition, user engagement, and ultimately, the success of the company's digital properties. This is a critical role in a performance-driven organization.

Growth Opportunities:

• Conversion to Full-Time: Successful performance during the contract period can lead to a permanent position.
• Leadership in UX/CRO: As a senior individual contributor, there's potential to become a subject matter expert, lead larger initiatives, or guide the evolution of UX/CRO practices within the company.
• Skill Specialization: Deepening expertise in specific areas of CRO, user research, or performance analytics.
• Mentorship: Opportunity to mentor junior designers and contribute to building a stronger design culture.
• Impactful Projects: Working on high-visibility brands that reach millions of users, providing opportunities to create significant, measurable impact.

📝 Enhancement Note: The "Contract to Hire" nature is a significant growth opportunity, offering a pathway to stable employment. The role's direct impact on revenue means high performers are likely to be recognized and rewarded, potentially leading to accelerated career progression within a performance-focused company.

🌐 Work Environment

Office Type: This is a "remote-first" position, meaning the primary work environment is outside of a traditional office. While the company is headquartered in South Florida, the role is fully remote, allowing employees to work from their own home offices.

Office Location(s):

• Company Headquarters: South Florida.
• Remote Team: Spanning over 15 countries, with a specific mention of Tampa, FL (remote) for this role. This indicates a distributed, global team.

Workspace Context:

• Independent Work: Expect to manage your own workspace and schedule, requiring strong self-discipline and time management skills.
• Digital Collaboration: High reliance on digital tools for communication, project management, and design collaboration (e.g., Slack, Zoom, Figma, project management software).
• Asynchronous Communication: Given the global team, proficiency in asynchronous communication (well-written documentation, clear updates) is crucial.
• Performance Culture: The environment is fast-paced and focused on measurable results, requiring individuals who thrive under these conditions.

Work Schedule:

• While the core work likely revolves around a standard 40-hour week, the remote and global nature may necessitate some flexibility to attend meetings across different time zones.
• The emphasis on "speed" and "measurable impact" suggests a results-oriented approach rather than strict adherence to traditional office hours.

📝 Enhancement Note: The "remote-first" and "global team" aspects are key differentiators. Candidates need to be comfortable with a highly independent work style and possess strong digital collaboration skills. The Tampa, FL location specified for this remote role might indicate a preference for candidates within a certain US time zone for some overlap, though the team is global.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a recruiter or hiring manager to assess basic qualifications, experience, and cultural fit.
• Skills Assessment/Portfolio Review: A deeper dive into your portfolio. Expect to present 2-3 case studies, focusing on projects demonstrating your CRO and performance marketing expertise. Be prepared to articulate your process, design rationale, and the quantifiable impact of your work.
• Technical/Design Challenge: You might be given a take-home assignment or a live design exercise focused on a specific problem related to CRO or performance optimization. This assesses your problem-solving skills and design approach under pressure.
• Stakeholder Interviews: Meetings with potential team members, including Product Managers, Engineers, and other Designers, to evaluate collaboration style and technical understanding.
• Final Interview: Typically with a senior leader to discuss strategic alignment, growth potential, and finalize the offer.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your proposed solution, and the measurable results (e.g., "Increased CVR by 15%", "Reduced bounce rate by 10%", "Generated an additional $X in revenue").
• Focus on Data: Highlight how you used data (analytics, heatmaps, user recordings, A/B tests) to inform your design decisions.
• Showcase CRO Expertise: Emphasize projects specifically related to conversion rate optimization, lead generation, performance marketing, or similar data-driven environments.
• Explain Trade-offs: Be ready to discuss design decisions and any trade-offs made, especially concerning business goals versus user needs, and how you navigated them.
• Figma Proficiency: Ensure your prototypes are well-organized and demonstrate clear user flows and interaction design.
• Tell a Story: Structure your case studies as narratives: problem > process > solution > results.

Challenge Preparation:

• Understand the Business: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model. Consider their target audiences and common CRO challenges in those niches.
• CRO Fundamentals: Brush up on core CRO principles, common A/B testing methodologies, and key performance metrics.
• Problem-Solving Framework: Be prepared to walk through your thought process for solving a given design problem, focusing on how you'd use data and user research.
• Communication: Practice articulating your ideas clearly and concisely, especially when explaining technical design concepts to non-designers.

📝 Enhancement Note: The emphasis on "data-informed," "CRO-optimized," and "measurable impact" means the interview process will heavily scrutinize the candidate's ability to translate design work into business results. The portfolio review is likely the most critical stage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. Mastery is required.
• Adobe Creative Suite: Proficiency expected for various design tasks, potentially including Photoshop, Illustrator for asset creation or editing.

Analytics & Reporting:

• Web Analytics Platforms: Experience with platforms like Google Analytics is highly implied, given the focus on CVR and RPS. Familiarity with Adobe Analytics is also a plus.
• CRO Tools: Experience with A/B testing platforms such as Optimizely, VWO (Visual Website Optimizer), or Google Optimize is highly probable.
• User Behavior Tools: Familiarity with heatmap and user recording tools (e.g., Hotjar, Crazy Egg, FullStory) is crucial for generating insights.

CRM & Automation:

• While not explicitly mentioned as a primary tool for the designer, understanding how UX/CRO impacts lead generation funnels that feed into CRM systems (like Salesforce, HubSpot) would be beneficial.
• Experience with content management systems (CMS) for web properties could also be advantageous.

📝 Enhancement Note: The technology stack is heavily skewed towards design and analytics tools directly supporting CRO and performance marketing. Proficiency in Figma and a strong understanding of how to leverage analytics and A/B testing platforms are non-negotiable.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value, where success is measured by tangible results and impact on key business metrics (CVR, revenue).
• Data-Informed: Decisions are grounded in data analysis, experimentation, and user insights, rather than solely intuition.
• Ownership: Employees are empowered and expected to take full responsibility for their projects and outcomes.
• Speed & Agility: The company emphasizes moving fast, iterating quickly, and adapting to market changes.
• Collaboration: While remote, strong cross-functional collaboration is essential for aligning on goals and executing projects effectively.
• Continuous Improvement: A culture of always looking for ways to optimize processes, designs, and business outcomes.

Collaboration Style:

• Remote-First & Global: Embraces asynchronous communication and digital collaboration tools to bridge geographical and time zone differences.
• Cross-Functional Partnerships: Works closely with Product, Engineering, and Marketing teams, requiring clear communication and mutual respect.
• Data-Centric Discussions: Meetings and discussions are likely to be centered around data, metrics, and experiment results.
• Mentorship Focus: Senior members are encouraged to share knowledge, providing guidance and support to peers and potentially junior team members.

📝 Enhancement Note: Launch Potato's culture is clearly defined by its performance-oriented, data-driven, and fast-paced nature. Candidates should be comfortable with a high-accountability environment where results speak louder than activity. The "Contract to Hire" aspect also means cultural fit is as important as technical skill.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data and User Needs: Effectively translating complex user behavior data and A/B test results into intuitive and user-friendly designs that still meet aggressive performance targets.
• Remote Collaboration: Navigating the complexities of a distributed, global team, ensuring clear communication and alignment without in-person interaction.
• Fast-Paced Environment: Thriving in a high-performance culture that demands speed, agility, and continuous iteration, which can be demanding.
• Quantifying Impact: Clearly attributing design wins to specific metrics and demonstrating ROI, especially in complex user journeys.
• Technical Constraints: Working within the technical limitations of web development and platform capabilities while pushing for innovative CRO solutions.

Learning & Development Opportunities:

• Deepen CRO Expertise: Gain advanced knowledge in conversion rate optimization strategies, experimentation frameworks, and user psychology applied to performance marketing.
• Master Performance Analytics: Enhance skills in analyzing web analytics, user behavior data, and A/B test results to drive strategic design decisions.
• Cross-Functional Skill Exposure: Work closely with product managers, developers, and marketers, broadening understanding of the entire digital product lifecycle and performance marketing stack.
• Mentorship Role: Develop leadership and coaching skills by guiding peers and contributing to the company's design best practices.
• High-Impact Projects: Contribute to well-known digital brands with millions of users, offering opportunities to build a strong portfolio and gain significant experience.

📝 Enhancement Note: The challenges are inherent to a role focused on performance and CRO in a dynamic digital media environment. The growth opportunities are substantial for someone looking to specialize and excel in this niche, offering a clear path for career advancement within a results-oriented company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., heatmaps, A/B tests, user recordings) to identify a UX problem and how you designed a solution to address it. What were the results?" (Focus on metrics, process, and outcome).
• "How do you balance the needs of the business (e.g., conversion targets) with the needs of the user? Can you provide an example?" (Demonstrates understanding of CRO principles and stakeholder management).
• "Walk me through your process for taking a design from initial concept to a developer-ready, A/B-testable state." (Assesses end-to-end design workflow and collaboration with dev).
• "How do you approach designing for different user segments or personas within a performance marketing context?" (Tests strategic thinking and user empathy in a data-driven framework).

Company & Culture Questions:

• "What do you know about Launch Potato and our brands (e.g., FinanceBuzz, OnlyInYourState)?" (Shows research and genuine interest).
• "How do you handle feedback on your designs, especially from non-designers?" (Evaluates communication, collaboration, and receptiveness).
• "Describe your experience working in a remote-first or distributed team environment." (Assesses adaptability and self-management skills).
• "Launch Potato emphasizes speed, ownership, and measurable impact. How do these values align with your work style?" (Tests cultural fit).

Portfolio Presentation Strategy:

• Prioritize CRO Case Studies: Select 2-3 projects that most directly showcase your experience in performance marketing, lead generation, or CRO, with clear, quantifiable results.
• Quantify Everything: For each case study, clearly state the objective, your role, the problem, the solution, and the specific metrics improved (e.g., "Increased conversion rate by X%", "Reduced drop-off in checkout by Y%", "Generated Z% more leads").
• Visual Storytelling: Use clear visuals (wireframes, mockups, prototypes, data charts) to illustrate your points. Show the "before" and "after" if possible.
• Explain Your Rationale: Be prepared to articulate why you made specific design decisions, linking them back to user research, data insights, or business objectives.
• Demonstrate Tool Proficiency: Briefly show your Figma prototypes and explain how you used them for collaboration or testing.
• Be Concise and Focused: Respect the interviewer's time. Deliver your presentation clearly and efficiently, focusing on the most impactful aspects of your work.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating quantifiable results and a data-driven approach. The ability to articulate the "why" behind design decisions, backed by data, is paramount.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your expertise in performance marketing, lead generation, and CRO. Quantify all results and highlight how you used data to drive design decisions.
• Resume Optimization: Tailor your resume to include keywords from the job description, such as "UX Design," "UI Design," "Performance Marketing," "Lead Generation," "CRO," "Figma," "A/B Testing," "Data-Informed Design," and "Conversion Rate Optimization." Highlight achievements with specific metrics.
• Prepare Your Presentation: Rehearse presenting 2-3 key portfolio case studies, focusing on your process, rationale, and measurable impact. Be ready to discuss your experience with Figma and A/B testing tools.
• Company Research: Thoroughly research Launch Potato, its brands (FinanceBuzz, All About Cookies, OnlyInYourState), and its mission as "The Discovery and Conversion Company." Understand their performance-driven culture and remote-first approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.