Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Manchester, NH (remote) Job Type: Contract to Hire Category: User Experience (UX) / Product Design Date Posted: 2025-12-04 Experience Level: 8+ Years Remote Status: Fully Remote

🚀 Role Summary

• This Senior UX Designer role is critical for driving measurable revenue and performance gains through data-informed, CRO-optimized user experiences.
• The position emphasizes a strong focus on conversion rate optimization (CRO) and the application of user insights derived from behavioral data and A/B testing.
• The ideal candidate will independently lead design projects from concept to execution, ensuring seamless integration with product and engineering teams.
• This role is instrumental in enhancing user journeys and maximizing key performance metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).

📝 Enhancement Note: While the title is "Senior UX Designer," the description heavily emphasizes performance marketing, lead generation, and CRO. This suggests a strong focus on conversion-driven design rather than purely aesthetic or exploratory UX. The "Contract to Hire" nature indicates a trial period to assess performance and fit. The remote work arrangement spans multiple countries, suggesting a global, distributed team environment.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, from initial concept and ideation through high-fidelity prototypes and developer hand-off, all substantiated by A/B test results and user insights.
• Independently lead design projects across all phases: stakeholder alignment, UX strategy development, UI design, and post-test iteration, ensuring alignment with business objectives.
• Generate actionable UX insights by meticulously analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design strategies.
• Proactively identify and improve underperforming user experiences through iterative UX and CRO design, leveraging both qualitative and quantitative inputs to drive continuous improvement.
• Collaborate closely with product managers, engineers, and other stakeholders to ensure design solutions are aligned with overarching business goals and technical constraints, fostering a cohesive product development lifecycle.
• Champion and mentor design best practices within the organization, sharing expertise and actively driving UX strategy to elevate the overall design maturity and impact.
• Propose and implement improvements to the design process, aiming to enhance experimentation velocity and ensure the scalability of design solutions across Launch Potato's web properties.

📝 Enhancement Note: These responsibilities highlight a hands-on, results-oriented approach. The emphasis on "test-ready," "A/B test results," and "post-test iteration" strongly points towards a CRO-focused UX role. The need to "proactively identify and improve underperforming experiences" indicates a requirement for initiative and a data-driven mindset.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated experience in UX/UI design, particularly within performance-driven environments, are paramount. A degree in Design, HCI, Computer Science, or a related field may be beneficial but is secondary to practical expertise.

Experience: 8+ years of hands-on UX/UI design experience, with a significant portion focused on performance marketing, lead generation, or conversion rate optimization (CRO) environments. This experience should demonstrate a proven track record of improving key business metrics through design.

Required Skills:

• Expertise in data-informed design principles, with a strong emphasis on optimizing key metrics such as conversion rate (CVR) and revenue per session (RPS).
• Mastery of Figma or similar wireframing and prototyping tools; fluency with standard design software like Adobe Creative Suite is essential for creating high-fidelity mockups and assets.
• Hands-on experience collaborating directly with developers to ensure accurate implementation of designs and to facilitate the execution of A/B tests for CRO purposes.
• Exceptional communication skills, with the proven ability to articulate and present design rationale, user insights, and technical requirements effectively to both technical and non-technical audiences.
• Proficiency in analyzing behavioral data, user metrics, heatmaps, and user recordings to derive actionable design insights and validate design hypotheses.
• Demonstrated ability to independently lead and manage design projects from inception through completion, including stakeholder alignment and post-launch analysis.

Preferred Skills:

• Experience with specific A/B testing platforms (e.g., Optimizely, VWO, Google Optimize) and understanding of experimental design principles.
• Familiarity with web analytics tools (e.g., Google Analytics) for tracking performance and identifying areas for improvement.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineering teams and understand technical constraints.
• Experience in a remote-first or distributed team environment, demonstrating strong self-management and asynchronous communication skills.
• A portfolio showcasing significant contributions to conversion rate improvements and revenue growth in previous roles.

📝 Enhancement Note: The requirement for 8+ years of experience, coupled with "Mastery of Figma" and "fluency with Adobe Creative Suite," sets a high bar for technical proficiency. The emphasis on "data-informed design," "CRO," and analyzing "behavioral data, metrics (CVR, RPS), heatmaps, and user recordings" clearly indicates a need for a designer who is as comfortable with analytics as they are with aesthetics. The "Contract to Hire" status implies that performance in these areas will be closely monitored.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 3-5 distinct projects that demonstrate a strong understanding of UX/UI design principles applied within a performance marketing or CRO context.
• Each project should clearly articulate the business problem, the design process undertaken (including user research, ideation, wireframing, prototyping), and the specific solutions implemented.
• Crucially, the portfolio must highlight measurable outcomes and impact, with a focus on key performance metrics such as conversion rate increases, revenue per session improvements, lead generation growth, or user engagement enhancements. Quantifiable results (e.g., "increased CVR by 15%") are essential.
• Demonstrate proficiency with design tools like Figma or Adobe Creative Suite through high-fidelity mockups, interactive prototypes, and clear developer hand-off documentation.
• Include examples of how user data, A/B testing results, heatmaps, or user recordings informed design decisions and iterations.

Process Documentation:

• Exhibit clear documentation of design workflows, including user journey mapping, wireframing, prototyping, and the iterative process of design refinement based on testing and feedback.
• Provide evidence of collaboration with development teams, detailing how designs were translated into functional features and how A/B tests were structured and executed.
• Showcase methods for analyzing design performance post-launch, including how feedback loops were established to inform future iterations and design strategy.

📝 Enhancement Note: For a role heavily focused on CRO and performance, the portfolio is paramount. It needs to go beyond general design aesthetics and demonstrate a direct, quantifiable impact on business objectives. The ability to show "how user data and A/B testing results informed design decisions" is a non-negotiable requirement. The "Contract to Hire" aspect implies that the portfolio will be a key assessment tool during the initial phase.

💵 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year. This range is competitive for a Senior UX Designer role with 8+ years of experience, particularly in a remote capacity within the United States. The specific base salary will be determined based on the candidate's experience, skill set, and alignment with Launch Potato's internal leveling framework.

Benefits:

• Profit-Sharing Bonus: Opportunity to share in the company's financial success, reflecting Launch Potato's performance-driven culture.
• Competitive Benefits Package: This typically includes health, dental, and vision insurance, paid time off, and potentially other perks such as a 401(k) plan or retirement savings options. Specific details would be provided during the offer stage.
• Remote Work Flexibility: The ability to work from anywhere within specified regions (implied by global remote team and US-based salary), offering significant autonomy and work-life balance.
• Contract to Hire Conversion: The potential for a stable, full-time position with ongoing growth opportunities following a successful contract period.

Working Hours: The role likely requires a standard full-time commitment, estimated at 40 hours per week. Given the global team structure, some flexibility may be expected to accommodate cross-time zone collaboration, but core working hours will need to align with team needs and project deadlines.

📝 Enhancement Note: The provided salary range of $150,000-$180,000 for a Senior UX Designer in Manchester, NH (remote) is at the higher end for many US markets but aligns with specialized roles in performance marketing and CRO. The note about compensation being performance-driven and not cost-of-living adjusted is a key indicator of Launch Potato's culture. The "Contract to Hire" status means benefits might be adjusted or phased in after conversion.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation. Launch Potato operates within the digital media landscape, focusing on consumer discovery and conversion through data-driven content and technology. Their brands span various niches, suggesting a diverse content strategy. Company Size: While not explicitly stated, the mention of a "remote-first team spanning over 15 countries" implies a mid-to-large sized organization with a significant global footprint, likely exceeding 200 employees. Founded: Launch Potato was founded with a vision to be "The Discovery and Conversion Company." The company's history is rooted in building high-growth, high-performance digital assets.

Team Structure:

• The UX team is likely integrated within product development, working closely with Product Managers, Engineers, and Marketing stakeholders. While the exact team size isn't specified, a senior role suggests a need for leadership and mentorship capabilities within a potentially growing design function.
• Reporting structure will likely be to a Head of Product, Director of Design, or a senior Product Manager, depending on the organizational hierarchy.
• Cross-functional collaboration is a cornerstone, with strong emphasis on partnerships between Design, Product, Engineering, and potentially Marketing or Data Analytics teams to drive CRO and performance outcomes.

Methodology:

• Data Analysis & Insights: A strong reliance on quantitative data (CVR, RPS, A/B test results) and qualitative insights (user recordings, heatmaps) to inform design decisions and validate hypotheses.
• Workflow Planning & Optimization: Focus on agile methodologies, iterative design, and continuous improvement of user experiences to maximize conversion rates and revenue.
• Automation & Efficiency: Implementing design processes and tools that enhance experimentation velocity and design scalability, enabling rapid iteration and deployment.

Company Website: https://launchpotato.com/careers

📝 Enhancement Note: Launch Potato's mission as "The Discovery and Conversion Company" and their emphasis on "data-driven content and technology" and "high-performance culture" are key indicators. The role of a Senior UX Designer here is not just about creating user-friendly interfaces but about directly impacting business revenue through strategic design and optimization. The global, remote-first nature suggests a need for strong asynchronous communication skills and cultural adaptability.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, requiring significant autonomy, expertise, and the ability to mentor others. The "Senior" title, combined with 8+ years of experience and the expectation to "Independently lead design projects" and "Champion and mentor design best practices," places this individual at a pivotal point in their career. They are expected to function as a subject matter expert and a leader within their domain.

Reporting Structure: The Senior UX Designer will likely report to a Director of Design, Head of Product, or a senior Product Manager. This structure allows for strategic guidance while providing the autonomy necessary for a senior role. Collaboration will be extensive with Product, Engineering, and potentially Marketing teams.

Operations Impact: The impact of this role is directly tied to revenue and business performance. By optimizing user experiences for conversion and revenue per session, the Senior UX Designer will have a tangible and measurable effect on the company's bottom line. This role is crucial for the company's mission of "The Discovery and Conversion Company."

Growth Opportunities:

• Leadership within Design: Potential to grow into a Lead UX Designer or Design Manager role, overseeing a team and shaping the design strategy for specific product verticals or the entire company.
• Specialization in CRO/Performance UX: Deepen expertise in performance-driven design, becoming a go-to expert for conversion optimization strategies and data-informed UX.
• Product Strategy Involvement: Contribute more significantly to product strategy and roadmap planning, leveraging UX insights to guide business decisions.
• Mentorship & Training: Develop others within the design team and across the organization by sharing best practices and fostering a strong UX culture.
• Full-time Conversion: Successful completion of the contract period leads to a full-time role with potential for salary increases based on performance, profit-sharing, and access to a broader benefits package.

📝 Enhancement Note: The "Contract to Hire" model presents a clear growth trajectory: prove value during the contract, then transition to a full-time senior role with established benefits and potential for further advancement into leadership or specialized expert tracks within a high-performance environment.

🌐 Work Environment

Office Type: This is a fully remote position. Launch Potato operates on a remote-first model, with a distributed team across more than 15 countries. This means no physical office requirement or expectation for regular in-person meetings.

Office Location(s): While the job is listed for Manchester, NH, this likely signifies a US-based role for administrative or legal purposes, with the actual work being performed remotely from anywhere within the specified regions or countries where Launch Potato operates. The company headquarters are in South Florida.

Workspace Context:

• The workspace will be home-based, requiring the candidate to have a suitable, productive environment.
• Access to necessary design tools and technology will be provided or expected to be managed by the candidate, with company-provided software licenses for core tools like Figma and Adobe Creative Suite.
• Opportunities for team interaction will primarily be through digital channels such as Slack, Zoom, and project management tools, emphasizing asynchronous communication and virtual collaboration.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. While remote work offers flexibility, the candidate must be available for core collaboration hours that may overlap with team members in different time zones. The emphasis on "speed" and "measurable impact" suggests a results-oriented approach to work hours.

📝 Enhancement Note: The remote-first nature means candidates must be highly self-motivated, disciplined, and proficient in asynchronous communication. Collaboration will be heavily reliant on digital tools, and success will be measured by output and impact rather than hours spent in an office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and understanding of the role's performance-driven nature.
• Portfolio Review & Technical Interview: A deep dive into the candidate's portfolio, focusing on CRO-driven projects, data analysis, design rationale, and measurable outcomes. This stage will likely involve presenting case studies and discussing design decisions with senior UX designers or product leads.
• Cross-functional Interview: An interview with key stakeholders, such as a Product Manager and/or Engineering Lead, to assess collaboration skills, communication effectiveness, and understanding of technical constraints and business goals.
• Final Interview/Offer: A concluding discussion, potentially with a hiring manager or executive, to finalize terms and confirm alignment with company culture and expectations. This stage may also include a discussion about the "Contract to Hire" transition.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your role, the solution, and most importantly, the quantifiable results. Use metrics like CVR, RPS, lead volume, or revenue uplift.
• Show Your Process: Clearly articulate how you used data (analytics, heatmaps, A/B tests) to inform your design decisions. Demonstrate your understanding of CRO principles and how they were applied.
• Tell a Story: Structure your case studies to tell a compelling narrative – problem, process, solution, and impact. Highlight challenges and how you overcame them.
• Tailor to Performance: Emphasize projects that directly relate to performance marketing, lead generation, or conversion optimization. Showcase your ability to balance user needs with business objectives.
• Be Ready to Discuss: Anticipate deep-dive questions about your design choices, the data you used, the A/B tests you ran, and the outcomes achieved.

Challenge Preparation:

• Be prepared for a design challenge that might involve analyzing a hypothetical underperforming user experience or proposing improvements to an existing Launch Potato property.
• Focus on demonstrating your analytical skills, your CRO-first mindset, and your ability to articulate your thought process clearly and concisely.
• Practice presenting your solutions, highlighting the data and rationale behind your recommendations, and outlining potential testing strategies.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to demonstrate tangible business impact through design. The portfolio is the primary tool for this assessment. Candidates should be ready to defend their design choices with data and explain their contributions to revenue and conversion metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Mastery is required.
• Adobe Creative Suite: Proficiency expected for asset creation and broader design tasks.
• Prototyping Tools: Beyond Figma, familiarity with other advanced prototyping tools may be beneficial.

Analytics & Reporting:

• Google Analytics (or similar): Crucial for understanding user behavior, tracking conversions, and identifying areas for optimization.
• Heatmap & User Recording Tools: Tools like Hotjar, FullStory, or similar are vital for qualitative user behavior analysis.
• A/B Testing Platforms: Experience with platforms such as Optimizely, VWO, Google Optimize, or internal experimentation frameworks is highly desirable for executing and analyzing tests.

CRM & Automation:

• While not directly a CRM role, understanding how UX design impacts lead generation funnels and CRM data capture is beneficial. Familiarity with marketing automation concepts and how design influences user journeys through these systems is a plus.
• Project Management Tools: Proficiency in tools like Jira, Asana, or Trello for managing design tasks, collaborating with development, and tracking progress.
• Communication Platforms: Slack, Zoom, Google Workspace (Docs, Sheets, Slides) will be essential for daily operations and collaboration.

📝 Enhancement Note: The technology stack emphasizes tools for design execution, user behavior analysis, and performance measurement. The ability to leverage data from analytics and A/B testing platforms to inform design decisions is a core requirement.

👥 Team Culture & Values

Operations Values:

• Performance-Minded: A strong emphasis on achieving measurable outcomes and driving key business metrics like CVR and RPS. Designs are evaluated based on their impact.
• Analytical: Decisions are data-driven. Candidates must be comfortable interpreting behavioral data, metrics, and A/B test results to guide their work.
• Initiative-Driven: Proactive problem-solving is highly valued. Employees are expected to identify opportunities and drive solutions without constant supervision.
• Clear Communicator: Effective communication across diverse teams and levels is critical, especially in a remote, global environment.
• Collaborative: Building strong working relationships with Product, Engineering, and other stakeholders is essential for successful project execution.
• Mentorship-Oriented: Senior team members are expected to share knowledge, coach peers, and contribute to a culture of continuous learning and improvement.
• Strategic Thinker: Understanding how UX decisions align with and contribute to broader business objectives is paramount.

Collaboration Style:

• Cross-functional Integration: Design is not siloed; it's deeply integrated with Product and Engineering to ensure cohesive and effective product development.
• Data-Informed Feedback: Collaboration involves sharing insights from user data and A/B tests to collectively refine strategies and designs.
• Agile & Iterative: A culture that embraces rapid iteration, experimentation, and learning from both successes and failures.
• Asynchronous Communication: Given the remote-first, global nature, communication relies heavily on clear, concise written updates and documentation, supplemented by scheduled virtual meetings.

📝 Enhancement Note: Launch Potato cultivates a high-performance, results-oriented culture. The values emphasize data-driven decision-making, proactive contribution, and strong collaboration to achieve measurable business impact, particularly in conversion and revenue generation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data with User Empathy: Effectively integrating quantitative performance data with qualitative user needs to create experiences that are both high-converting and user-friendly.
• Managing Stakeholder Expectations: Aligning diverse stakeholder priorities (e.g., marketing, product, engineering) around design solutions that drive optimal performance.
• Remote Collaboration Complexity: Navigating communication and collaboration effectively within a distributed, global team, ensuring clarity and alignment across time zones.
• Rapid Experimentation Pace: Keeping up with the company's emphasis on speed and continuous experimentation, requiring efficient design processes and quick iteration cycles.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in conversion rate optimization strategies, user psychology, and advanced experimentation methodologies.
• Cross-Functional Skill Development: Gain deeper insights into product management, engineering workflows, and marketing analytics through close collaboration.
• Leadership & Mentorship: Develop leadership skills by mentoring junior designers and contributing to the strategic direction of UX within the company.
• Performance Impact Mastery: Become a recognized expert in driving significant revenue and performance improvements through UX design.
• Full-time Role & Benefits: Transitioning to a full-time role offers stability, a comprehensive benefits package, and potential for ongoing career progression within Launch Potato.

📝 Enhancement Note: The challenges are typical for a senior role in a fast-paced, performance-driven environment. The growth opportunities are substantial for someone looking to specialize in CRO and take on more leadership responsibilities within a successful digital media company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a key metric like conversion rate or revenue per session through UX design. Walk us through your process, the data you used, and the results." (Focus on quantifiable impact and data-driven methodology).
• "How do you approach designing for performance marketing or lead generation versus general user experience? What are the key differences and considerations?" (Highlight understanding of CRO principles).
• "Imagine our website's conversion rate dropped by 10%. How would you diagnose the problem and what steps would you take to address it?" (Demonstrate analytical and problem-solving skills).
• "How do you balance user needs with business objectives and technical constraints in your design process?" (Showcase strategic thinking and collaboration).

Company & Culture Questions:

• "What do you know about Launch Potato and our mission as 'The Discovery and Conversion Company'?" (Research the company thoroughly).
• "How do you see your role contributing to our high-performance, data-driven culture?" (Align your approach with company values).
• "Describe your experience working in a remote-first or distributed team environment. What strategies do you use to stay productive and collaborative?" (Address remote work capabilities).

Portfolio Presentation Strategy:

• Structure: For each case study, clearly outline the Problem, Your Role, Solution, and Results.
• Data Focus: Emphasize the quantitative results and how your design directly influenced them. Use charts and graphs to visualize impact.
• Process Clarity: Explain your design process, highlighting how you used data (analytics, heatmaps, user recordings, A/B tests) to inform decisions.
• Conciseness: Be prepared to present your work efficiently, focusing on the most impactful projects and learnings.
• Engagement: Be ready to answer in-depth questions about your design choices, challenges, and the rationale behind your approach.

📝 Enhancement Note: Interview preparation should focus on demonstrating a data-driven, results-oriented approach to UX design. Candidates must be able to articulate their impact using metrics and showcase a deep understanding of CRO principles.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the Greenhouse portal link provided.
• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating significant contributions to conversion rate optimization (CVR), lead generation, or revenue per session (RPS) improvements. Quantify all results with specific metrics.
• Resume Optimization: Tailor your resume to highlight your 8+ years of experience in performance marketing/CRO environments, proficiency with Figma/Adobe, and experience with A/B testing and data analysis. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, data analysis skills, and measurable outcomes. Prepare to discuss how you would approach specific challenges related to conversion optimization.
• Company Research: Familiarize yourself with Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their mission. Understand their focus on data-driven content and conversion.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.