Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer Company: Launch Potato Location: Montreal, Canada (remote) Job Type: Contract to Hire Category: UX/UI Design / Performance Marketing Operations Date Posted: 2026-01-05 Experience Level: 10+ Years Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of data-informed user experiences meticulously optimized for conversion rate (CVR) and revenue per session (RPS) within a performance marketing context.
• Lead end-to-end design projects, from initial ideation and user research to high-fidelity prototyping and developer hand-off, ensuring alignment with A/B testing outcomes and user insights.
• Proactively identify and rectify underperforming user interfaces by leveraging behavioral data, analytics, heatmaps, and user recordings to drive iterative UX/CRO improvements.
• Champion design best practices and mentor team members, fostering a culture of continuous improvement in design processes and scalability for enhanced experimentation velocity.

📝 Enhancement Note: While the title is "Senior UX Designer," the description heavily emphasizes performance marketing, lead generation, and CRO. This role is positioned within a "Revenue Operations" framework, focusing on the operational impact of design on key business metrics. The "Contract to Hire" aspect suggests an initial evaluation period focused on tangible results.

📈 Primary Responsibilities

• Conceptualize, design, and deliver complete, test-ready user experiences, translating strategic objectives into functional and aesthetically pleasing interfaces.
• Drive measurable gains in CVR and RPS by implementing data-informed design strategies and CRO best practices across digital properties.
• Conduct in-depth analysis of user behavior through metrics, heatmaps, user recordings, and other analytical tools to generate actionable UX insights.
• Independently manage the full design lifecycle for projects, including stakeholder alignment, UX strategy development, UI design, and post-test iteration.
• Collaborate cross-functionally with product managers, engineers, and marketing teams to ensure design solutions meet business goals and technical feasibility.
• Propose and implement enhancements to the design and experimentation processes to increase efficiency and scalability.
• Present design rationale and findings clearly and persuasively to diverse audiences, including technical and non-technical stakeholders.

📝 Enhancement Note: The responsibilities highlight a strong bias towards data-driven decision-making and measurable outcomes, which are core to Revenue Operations and Sales Operations roles. The emphasis on "test-ready," "A/B test results," and "iterative UX/CRO design" points to a highly analytical and results-oriented approach.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and expertise in UX/UI design principles is essential. Experience: Minimum of 8 years of progressive UX/UI design experience, specifically within environments focused on performance marketing, lead generation, or conversion rate optimization (CRO).

Required Skills:

• Data-Informed Design: Proven ability to leverage quantitative and qualitative data (CVR, RPS, heatmaps, user recordings, behavioral analytics) to inform design decisions and validate hypotheses.
• CRO Expertise: Deep understanding of Conversion Rate Optimization principles and their application in driving measurable business outcomes.
• Prototyping & Wireframing: Mastery of Figma or comparable industry-standard tools for creating wireframes, interactive prototypes, and high-fidelity mockups.
• Design Software Proficiency: Fluency with Adobe Creative Suite (Photoshop, Illustrator, etc.) for asset creation and manipulation.
• A/B Testing Collaboration: Hands-on experience working with development teams to execute and iterate on A/B tests for continuous performance improvement.
• Communication & Presentation: Exceptional verbal and written communication skills, with a demonstrated ability to articulate design concepts, rationale, and results to diverse stakeholder groups.
• Analytical Thinking: Strong ability to analyze complex data sets and user behavior patterns to identify design opportunities and challenges.

Preferred Skills:

• Performance Marketing Acumen: Familiarity with the nuances of performance marketing campaigns, lead generation funnels, and their associated user journeys.
• User Research Methodologies: Experience with various user research techniques beyond analytics, such as user interviews, usability testing, and persona development.
• Agile/Scrum Experience: Familiarity with agile development methodologies and experience working within cross-functional agile teams.
• Mentorship Experience: Demonstrated ability to guide and mentor junior designers or team members.
• Familiarity with Web Analytics Platforms: Experience with tools such as Google Analytics, Adobe Analytics, or similar.

📝 Enhancement Note: The experience requirement of 8+ years, coupled with the emphasis on data-driven design and CRO, positions this as a senior-level role with significant responsibility. The "MUST HAVE" section is critical for applications, as it clearly delineates non-negotiable skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Data-Driven Case Studies: Showcase at least 2-3 comprehensive case studies demonstrating your ability to improve key performance metrics (CVR, RPS, lead volume, etc.) through UX/UI design.
• CRO Impact Documentation: Clearly articulate the problem, your design process, the A/B test executed, and the quantifiable results achieved, including specific metric improvements.
• Prototyping Examples: Include interactive prototypes or detailed mockups demonstrating user flows and interface designs, highlighting your proficiency with tools like Figma.
• Systematic Design Approach: Present examples that illustrate your structured approach to design, from initial ideation and user research to final implementation and iteration.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you have designed and optimized user workflows to enhance efficiency and user experience.
• Experimentation Framework: Detail your process for proposing, designing, and iterating on A/B tests, including how you use data to validate hypotheses.
• Developer Handoff Standards: Showcase your process for creating clear, detailed design specifications and assets for seamless developer implementation.

📝 Enhancement Note: For a role focused on performance and CRO, the portfolio is paramount. Candidates must be prepared to demonstrate not just design aesthetics but concrete, measurable business impact driven by their design work. The emphasis is on the "how" and the "results" of their design process.

💵 Compensation & Benefits

Salary Range: Estimated CAD $100,000 - $140,000 annually (Contractual Rate, equivalent to full-time).

• Methodology: This estimate is based on market research for Senior UX Designers with 8+ years of experience in performance marketing and CRO in Canada (Montreal/remote). Factors considered include the high demand for specialized UX skills in data-driven environments and the "Contract to Hire" nature, which often commands a premium. The range reflects varying levels of experience within the senior bracket and the specific expertise in performance metrics.

Benefits (for Contract-to-Hire period and potential full-time conversion):

• Competitive Contract Rate: Reflecting specialized skills and performance-driven responsibilities.
• Potential for Full-Time Conversion: Opportunity for long-term employment with a growing company.
• Remote Work Flexibility: Ability to work from anywhere within Canada, supporting work-life balance.
• Access to Cutting-Edge Tools: Utilization of industry-leading design and analytics software.
• Exposure to High-Growth Digital Media: Work with established, profitable brands and gain experience in a dynamic industry.

Working Hours: Standard 40 hours per week, with flexibility to accommodate cross-time zone collaboration and project deadlines.

📝 Enhancement Note: The contract-to-hire nature suggests a focus on performance during the initial period. Salary is estimated based on Canadian market rates for senior-level UX talent specializing in performance and CRO, recognizing the critical impact this role has on revenue.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a competitive digital landscape, focusing on content creation and user acquisition for various niches like finance and lifestyle. Company Size: While not explicitly stated, Launch Potato is described as a "high-growth" company with a team spanning "over 15 countries," suggesting a medium to large, globally distributed organization. This implies a need for robust processes and clear communication channels. Founded: The company's founding date is not provided, but its description as "profitable" and "high-growth" indicates a mature yet rapidly expanding business.

Team Structure:

• Cross-Functional Operations: The role will likely integrate within a matrixed structure, collaborating closely with Product Management, Engineering, Data Science/Analytics, and Marketing teams.
• Performance-Oriented Hierarchy: Reporting lines are likely to be efficiency-focused, with direct impact on core business metrics being a primary driver of team success and individual roles.
• Global Collaboration: Expect to work with team members across different time zones and cultures, requiring strong asynchronous communication skills.

Methodology:

• Data-Driven Decision Making: The company's mission as "The Discovery and Conversion Company" underscores a commitment to using data to drive strategy, product development, and user experience.
• Agile Experimentation: The emphasis on A/B testing and iterative improvements suggests an agile approach to product development and UX optimization.
• Ownership and Impact Focus: A "high-performance culture where speed, ownership, and measurable impact drive success" indicates a results-oriented environment where individuals are empowered to take initiative and are accountable for outcomes.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company's emphasis on "profitable," "high-growth," and "measurable impact" suggests a culture that values efficiency, results, and continuous improvement, aligning well with operations-focused roles. The global, remote-first nature requires excellent self-management and communication skills.

📈 Career & Growth Analysis

Operations Career Level: This Senior UX Designer role is positioned at a critical junction between design and operational performance. It represents a senior individual contributor role with significant influence over revenue-generating aspects of the business. It's a step towards leadership in UX strategy within a performance-focused organization. Reporting Structure: Likely reports to a Head of Product, Director of UX, or a similar senior leadership role overseeing product development and user experience strategy. May also have dotted-line reporting or strong collaboration with heads of marketing or growth operations. Operations Impact: The primary impact of this role is direct and measurable on revenue and conversion metrics. By optimizing user experiences, the Senior UX Designer directly contributes to the company's core mission of "Discovery and Conversion," influencing profitability and growth.

Growth Opportunities:

• UX Leadership: Potential to grow into a Lead UX Designer, UX Manager, or Head of Design role, overseeing a team and shaping the overall UX strategy.
• Specialization in CRO/Performance Design: Deepen expertise in conversion rate optimization, A/B testing, and performance marketing design, becoming a sought-after specialist.
• Product Strategy Influence: Gain deeper insights into product strategy and business operations, potentially transitioning into Product Management or Growth Operations roles with a UX focus.
• Mentorship and Skill Development: Opportunities to mentor junior designers, refine leadership skills, and stay at the forefront of UX/CRO trends through company-supported learning.

📝 Enhancement Note: This role offers a unique path for UX professionals looking to align their skills directly with business outcomes. The "Contract to Hire" model provides a clear pathway for demonstrating impact and securing a permanent position with growth potential.

🌐 Work Environment

Office Type: Fully Remote. This arrangement provides significant flexibility and autonomy. Office Location(s): Montreal, Canada (remote). While the role is remote, candidates are expected to be based in Canada, potentially with a preference for proximity to EST/EDT time zones for collaboration.

Workspace Context:

• Independent Work Environment: Expect a highly autonomous work setting where self-discipline, time management, and proactive communication are key.
• Digital Collaboration Tools: Reliance on digital platforms (Slack, Zoom, Figma, project management software) for communication, collaboration, and design reviews.
• Cross-Functional Interaction: Frequent interaction with diverse teams (Product, Engineering, Marketing, Data) requires adaptability in communication and understanding of different functional priorities.

Work Schedule: Standard 40-hour work week is expected, with the flexibility to adjust hours around core collaboration times and project deadlines. The remote setup allows for greater control over personal work schedules, provided deliverables are met.

📝 Enhancement Note: The fully remote nature requires a candidate who is self-motivated and adept at digital collaboration. The focus on "speed, ownership, and measurable impact" suggests a dynamic environment where results are prioritized over strict adherence to traditional office structures.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with required skills.
• Design Challenge/Case Study Presentation: A practical exercise or presentation of portfolio case studies focusing on data-driven design, CRO impact, and problem-solving in a performance marketing context.
• Technical/Skills Interview: Deeper dive into UX/UI methodologies, tool proficiency (Figma, Adobe Suite), and understanding of A/B testing principles.
• Cross-Functional Interviews: Meetings with potential collaborators from Product, Engineering, and/or Marketing to assess communication, collaboration, and strategic thinking.
• Hiring Manager Interview: Final discussion focusing on overall fit, career aspirations, and understanding of the role's impact on business objectives.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your solution, the A/B test performed, and the precise, quantifiable improvements in metrics like CVR, RPS, lead conversion rates, or revenue. Use percentages and absolute numbers.
• Show Your Process: Go beyond the final design. Illustrate your user research, ideation, wireframing, prototyping, and iteration stages. Explain why you made specific design decisions, referencing data or user insights.
• Highlight CRO Focus: Emphasize how your design choices were driven by conversion optimization goals. Explain your understanding of user psychology in the context of performance marketing.
• Tool Proficiency: Ensure your portfolio demonstrates mastery of Figma and other relevant design and prototyping tools.
• Conciseness and Clarity: Present your work clearly and concisely. Be prepared to walk through your projects and answer in-depth questions about your contributions and decision-making.

Challenge Preparation:

• Anticipate CRO Scenarios: Prepare for challenges that involve optimizing a specific landing page or user flow for conversion, using provided data or hypothetical scenarios.
• Data Interpretation: Practice interpreting common performance marketing metrics and user behavior data (heatmaps, click data) to identify optimization opportunities.
• Design Rationale: Be ready to articulate the strategic thinking behind your design choices, linking them directly to potential business outcomes.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to demonstrate tangible, data-backed results. The portfolio is not just a showcase of design skills but a testament to their impact on business performance.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for wireframing, prototyping, and collaborative design. Mastery is a must-have.
• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and potentially After Effects for asset creation and visual design.

Analytics & Reporting Tools:

• Web Analytics Platforms: Experience with Google Analytics, Adobe Analytics, or similar is highly beneficial for understanding user behavior and performance metrics.
• Heatmap & User Recording Tools: Familiarity with tools like Hotjar, Crazy Egg, or FullStory to analyze user interactions and identify pain points.

Collaboration & Project Management:

• Communication Platforms: Proficiency in Slack, Microsoft Teams, or similar for real-time communication.
• Video Conferencing: Expertise in Zoom, Google Meet, or similar for remote meetings and presentations.
• Project Management Software: Experience with tools like Jira, Asana, Trello, or Monday.com for task management and workflow tracking.

CRM & Automation (Beneficial):

• While not primary tools for UX design, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can provide valuable context for lead generation and user journey understanding.

📝 Enhancement Note: The emphasis is on tools that support data-driven design and remote collaboration. Figma is highlighted as a critical requirement.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving and exceeding key performance indicators (KPIs) such as CVR, RPS, and user acquisition targets.
• Data-Centricity: Decisions are rooted in data analysis and validated through experimentation. Gut feelings are secondary to evidence.
• Ownership & Accountability: Individuals are empowered to take full responsibility for their projects and outcomes, driving initiatives from conception to completion.
• Agility & Speed: A culture that values rapid iteration, quick deployment of tests, and the ability to adapt to market changes swiftly.
• Collaboration & Transparency: Open communication and close partnership across departments are crucial for success in a remote, global environment.

Collaboration Style:

• Cross-Functional Partnership: Expect to work closely with Product Managers, Engineers, Data Analysts, and Marketing specialists.
• Asynchronous Communication: Strong reliance on written communication and documentation due to the remote, global nature of the team.
• Feedback-Oriented: A culture that embraces constructive feedback to drive continuous improvement in both design and processes.

📝 Enhancement Note: The company culture is geared towards high achievers who thrive in autonomous, results-oriented environments. The values directly support the operational goals of revenue generation and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration Complexity: Navigating communication and collaboration effectively across different time zones and working styles in a fully remote setting.
• Balancing Design Aesthetics with Performance Metrics: Ensuring that visually appealing designs also meet stringent conversion rate and revenue targets.
• Rapid Experimentation Cycles: Keeping pace with a high-volume A/B testing environment, requiring efficient design processes and quick turnarounds.
• Data Interpretation Nuances: Accurately interpreting complex user behavior data to inform design decisions and avoid misinterpretations.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in cutting-edge CRO strategies, user psychology, and experimentation methodologies.
• Performance Marketing Insights: Gain a comprehensive understanding of the performance marketing ecosystem and how UX contributes to its success.
• Leadership Skills: Develop skills in mentorship, stakeholder management, and driving design strategy within a high-growth company.
• Industry Trends: Stay abreast of the latest UX/UI design tools, methodologies, and best practices in the digital media and performance marketing space.

📝 Enhancement Note: The challenges are inherent to a fast-paced, data-driven, remote environment. Growth opportunities are significant for those who can demonstrate impact and leadership in this context.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page for a lead generation campaign aimed at maximizing sign-ups, considering our target audience and existing data?" (Focus on process, data, and CRO strategy)
• "Describe a time you used A/B testing to significantly improve a key performance metric. What was your hypothesis, your design, and the outcome?" (Focus on quantifiable results and analytical rigor)
• "How do you balance user needs with business objectives (e.g., conversion rates, revenue) in your design process?" (Focus on strategic alignment and data-informed decision-making)

Company & Culture Questions:

• "What do you know about Launch Potato and our mission as 'The Discovery and Conversion Company'?" (Demonstrate research and understanding of business goals)
• "How do you stay motivated and productive in a fully remote work environment?" (Assess self-discipline and remote work adaptability)
• "How would you handle a situation where stakeholders disagree with your design recommendations, particularly when data is involved?" (Assess communication, persuasion, and stakeholder management skills)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each project, clearly outline: 1. The Problem, 2. Your Role & Responsibilities, 3. The Process (Research, Ideation, Design, Testing), 4. The Solution, 5. The Results (Quantified Metrics), 6. Key Learnings.
• Emphasize Data & Metrics: Be prepared to discuss the specific data points that informed your decisions and the metrics that demonstrate your impact. Use clear charts and graphs if possible.
• Tell a Story: Engage your audience by telling the narrative of how you solved a problem and achieved a positive outcome. Highlight your critical thinking and problem-solving abilities.
• Prepare for Technical Questions: Be ready to discuss your expertise with Figma, A/B testing platforms, and how you collaborate with developers.

📝 Enhancement Note: Interview preparation should strongly focus on demonstrating a quantifiable impact on business metrics and a deep understanding of CRO principles within a performance marketing context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Greenhouse link.
• Tailor your resume: Highlight your experience in performance marketing, lead generation, CRO, and quantifiable achievements using keywords from the job description (e.g., CVR, RPS, A/B testing, Figma, data-driven design).
• Curate your portfolio: Ensure it prominently features data-backed case studies demonstrating your impact on key performance metrics. Prioritize projects that showcase your CRO expertise and A/B testing experience.
• Prepare your presentation: Practice walking through your portfolio case studies, focusing on articulating your process, rationale, and measurable results clearly and concisely. Be ready to discuss your strategic approach to UX/CRO challenges.
• Research Launch Potato: Understand their brands, mission, and culture to articulate how your skills and experience align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---