Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer
Company: AT&T
Location: Dallas, Texas, United States (On-site)
Job Type: FULL_TIME
Category: User Experience (UX) Design / Product Design
Date Posted: January 15, 2026
Experience Level: Mid-Senior Level (3-5 years)
Remote Status: On-site

🚀 Role Summary

• This Senior UX Designer role focuses on the end-to-end design process for complex iOS native applications and responsive web experiences, emphasizing user-centered design principles.
• The position requires deep proficiency in industry-standard design tools like Figma, with a strong emphasis on creating and maintaining robust design systems and adhering to Apple's Human Interface Guidelines.
• A key aspect of this role involves leveraging user research to inform design decisions, translating insights into intuitive user flows, wireframes, prototypes, and high-fidelity mockups.
• The Senior UX Designer will be instrumental in ensuring products are both visually compelling and inclusive, with a strong focus on accessibility and ethical considerations, particularly in the context of emerging AI technologies.

📝 Enhancement Note: The raw job description clearly outlines a focus on iOS native applications and responsive web, along with specific tool requirements (Figma) and adherence to Apple's Human Interface Guidelines. This indicates a specialization within UX design, requiring candidates to demonstrate expertise in platform-specific design patterns and a commitment to user-centricity in complex digital product development. The mention of AI tools suggests a forward-looking approach to design research and integration.

📈 Primary Responsibilities

• Design & Prototyping: Create wireframes, interactive prototypes, and high-fidelity mockups for iOS native applications and responsive web interfaces, ensuring seamless user flows and intuitive interactions.
• User Research & Analysis: Conduct comprehensive user research, analyze findings, and translate them into actionable design recommendations to address user needs and business objectives.
• Design System Management: Contribute to and refine existing design systems, ensuring consistency, scalability, and adherence to brand guidelines across all digital products, with a specific focus on iOS components.
• Collaboration & Strategy: Partner closely with product managers, UI designers, developers, and AI teams to drive design strategy, ensure cohesive product development, and contribute to the enhancement of digital offerings.
• Accessibility & Compliance: Champion accessibility best practices and ensure all designs comply with WCAG standards and Apple's Human Interface Guidelines, creating inclusive and equitable user experiences.
• Trend Research & Innovation: Stay abreast of the latest UX design trends, emerging technologies (including AI-driven research tools and generative design), and best practices to drive continuous improvement and innovation in design solutions.
• Documentation & Standards: Develop and maintain detailed design documentation, specifications, and style guides to ensure clarity and consistency throughout the development lifecycle, upholding quality and security standards.

📝 Enhancement Note: The responsibilities have been expanded to reflect the typical scope of a Senior UX Designer role within a large tech organization like AT&T, emphasizing strategic contributions, design system ownership, and cross-functional collaboration beyond just execution. The inclusion of AI tools and ethical considerations highlights a modern approach to UX.

🎓 Skills & Qualifications

Education:

• Bachelor's degree (BS/BA) in Human-Computer Interaction (HCI), Design, Computer Science, or a related field is preferred.

Experience:

• 3-5 years of professional experience in UX design, with a strong portfolio showcasing work on complex iOS native applications and responsive web projects.
• Experience as a Technical Career Pathway (TCP) role, indicating a focus on technical expertise and application.

Required Skills:

• Figma Proficiency: Advanced skills in Figma, including mastery of components, variants, auto layout, design systems, and interactive prototyping.
• iOS Design Expertise: Deep understanding of Apple's Human Interface Guidelines, iOS design patterns, and best practices for mobile application design.
• User Research Methodologies: Proven ability to conduct user interviews, surveys, usability testing, and competitive analysis to gather user insights.
• Information Architecture (IA): Strong skills in organizing and structuring content, creating user flows, sitemaps, and navigation systems.
• Visual & Interaction Design: Excellent visual design sensibilities and a strong grasp of interaction design principles to create intuitive and engaging user experiences.
• Cross-Functional Collaboration: Demonstrated ability to work effectively with product managers, engineers, and other stakeholders in an agile environment.
• Accessibility Standards: Knowledge of accessibility principles and guidelines (e.g., WCAG) and their practical application in design.

Preferred Skills:

• AI & Generative Design Tools: Familiarity with AI-driven research tools, generative design assistants, and personalization systems.
• Conversational Interface Design: Experience designing conversational UIs for chatbots or voice interfaces.
• Design System Development: Experience in contributing to or leading the creation and maintenance of comprehensive design systems.
• Responsive Web Design: Expertise in designing for various screen sizes and devices across different browsers.
• Agile/Scrum Methodologies: Experience working within agile development frameworks.
• Problem-Solving: Ability to resolve difficult and complex design issues using broad professional concepts and a strategic mindset.

📝 Enhancement Note: The skills section has been detailed to break down the broad requirements into specific, actionable competencies expected of a Senior UX Designer. Emphasis is placed on Figma, iOS specifics, and the modern inclusion of AI tools, reflecting the job description's emphasis.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A robust portfolio showcasing 3-5 detailed case studies that illustrate your UX design process from problem definition to final solution.
• Problem-Solving Examples: Clearly articulate the design challenges faced, your approach to research and ideation, and how you arrived at your solutions.
• Deliverable Showcase: Include examples of user flows, wireframes, interactive prototypes, and high-fidelity mockups relevant to iOS and responsive web applications.
• Impact & Metrics: Demonstrate the impact of your designs, ideally with quantifiable results (e.g., improved conversion rates, user satisfaction scores, task completion times).

Process Documentation:

• Design Process Clarity: Portfolio pieces should clearly demonstrate your understanding and application of a structured design process, including user research, ideation, prototyping, testing, and iteration.
• System Thinking: Highlight contributions to or use of design systems, demonstrating an understanding of component-based design, scalability, and consistency.
• Tool Proficiency Evidence: Showcase work created using Figma, illustrating mastery of its advanced features for design and prototyping.
• Accessibility Integration: Provide examples where accessibility considerations were integral to the design process and outcome.

📝 Enhancement Note: This section is tailored to the expectations of a Senior UX Designer, emphasizing the need for a portfolio that not only displays visual design but also a deep understanding of the UX process, problem-solving capabilities, and demonstrable impact. The focus on Figma and accessibility is derived directly from the job description.

💵 Compensation & Benefits

Salary Range: $116,700 - $196,100 annually.

• Note on Salary: This range is competitive for a Senior UX Designer in the Dallas, Texas area, reflecting the required experience level and the strategic importance of the role within a major telecommunications company. Individual starting salaries will depend on factors such as geographic location, depth of experience, specific expertise, and educational background.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
• Retirement Savings: 401(k) plan with company contributions.
• Professional Development: Tuition reimbursement program and extensive employee wellness programs.
• Work-Life Balance: Generous Paid Time Off (at least 23 days annually), Paid Holidays (9 company-designated), Paid Parental Leave, Paid Caregiver Leave, and additional sick leave beyond statutory requirements.
• Life & Disability: Life and Accidental Death Insurance, Short-term and Long-term Disability Benefits.
• Additional Support: Adoption Reimbursement, Supplemental benefit programs (critical illness, accident hospital indemnity, group legal), and Employee Assistance Programs (EAP).
• Employee Perks: Significant employee discounts (up to 50%) on eligible AT&T mobility plans, accessories, internet, and phone services.

Working Hours: 40 hours per week.

📝 Enhancement Note: The salary range is directly provided. Benefits have been detailed and categorized for clarity, highlighting the comprehensive package AT&T offers. The note on salary provides context for the provided range.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications and Technology. AT&T is a global leader in communications, media, and technology, connecting people and businesses through innovative services and products. Company Size: Large Enterprise (Thousands of employees). This implies a structured environment with established processes, extensive resources, and opportunities for specialized career paths. Founded: Founded in 1983 (as Southwestern Bell), with roots tracing back to the original AT&T founded in 1885. This long history signifies stability, deep industry knowledge, and a legacy of innovation in communications technology.

Team Structure:

• Cross-Functional Design Teams: This role is part of a multidisciplinary design group, likely comprising other UX designers, UI designers, researchers, and content strategists.
• Reporting Hierarchy: The Senior UX Designer operates autonomously with frequent senior leadership interaction, suggesting a flat structure or direct reporting to a Design Lead or Director.
• Collaboration: Close collaboration with product management, engineering, AI teams, and potentially marketing is expected, fostering a collaborative environment focused on delivering integrated digital experiences.

Methodology:

• User-Centric Design: A strong emphasis on understanding user needs and behaviors to drive design decisions.
• Agile Development: Work within agile frameworks to facilitate iterative design and development cycles.
• Data-Informed Design: Utilizing user research, analytics, and performance data to inform and optimize design strategies.
• Innovation Focus: Encouraging bold ideas, exploring new technologies (like AI), and challenging the status quo to redefine connectivity and user experiences.

Company Website: https://www.att.com/

📝 Enhancement Note: Context has been added regarding AT&T's industry position, historical significance, and what its large company size implies for a designer's role and career path. The team structure and methodology are inferred from typical large tech company practices and the job description's emphasis on collaboration and innovation.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the design function. It signifies a transition from executing tasks to independently managing complex projects, mentoring junior designers, and influencing design strategy. The "Technical Career Pathway (TCP)" designation suggests a deep technical specialization within the design discipline.

Reporting Structure: The Senior UX Designer operates autonomously with frequent senior leadership interaction, indicating a direct reporting line to a Design Manager, Director, or Lead, with significant latitude in day-to-day activities and project execution.

Design Impact: The role has a direct impact on the usability, accessibility, and overall user satisfaction of AT&T's complex iOS native applications and responsive web platforms. This directly influences customer engagement, retention, and the perception of AT&T's technological innovation. Contributions to design systems and new technologies like AI further amplify this impact.

Growth Opportunities:

• Leadership Track: Potential to move into Lead UX Designer, Design Manager, or Director roles, overseeing teams and strategic design initiatives.
• Specialization: Opportunity to deepen expertise in specific areas such as AI-driven design, accessibility, or complex system design.
• Mentorship: Chance to mentor junior designers, developing leadership and coaching skills.
• Cross-Functional Mobility: Potential to move into related roles within Product Management or Design Research.
• Continuous Learning: Access to AT&T's extensive learning resources, tuition reimbursement, and opportunities to engage with emerging technologies.

📝 Enhancement Note: This analysis interprets the "Senior" and "TCP" designations, along with the "operates autonomously" aspect, to define the career trajectory and influence of this role within AT&T's structure. It highlights pathways beyond individual contribution.

🌐 Work Environment

Office Type: Full-time office presence required, with no remote work option. This suggests a traditional office environment designed for in-person collaboration. Office Location(s): Primarily based in Dallas, Texas, with potential for interaction with teams in Atlanta, Georgia, and Plano, Texas. Workspace Context:

• Collaborative Spaces: The office environment likely includes meeting rooms, brainstorming areas, and open-plan workspaces conducive to team collaboration and spontaneous discussions.
• Technology Access: Employees will have access to AT&T's standard suite of productivity tools, design software (Figma), and potentially specialized hardware for design and testing.
• Team Integration: Proximity to cross-functional teams (Product, Engineering, AI) facilitates seamless communication, rapid feedback loops, and a cohesive approach to product development.

Work Schedule: Standard 40-hour work week, typical for a full-time, on-site role. While the core hours are fixed, the senior nature of the role may allow for some flexibility in task management and daily scheduling, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: The "On-site" requirement and the specified primary location (Dallas) are the basis for this section. Inferences are made about the likely physical workspace and its impact on collaboration, typical for a large corporate office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter conducts an initial phone screen to assess basic qualifications, cultural fit, and salary expectations.
• Portfolio Review: A dedicated session where the candidate presents their portfolio, detailing 2-3 key case studies. Focus will be on the design process, problem-solving approach, and impact.
• Technical/Design Interviews: Multiple rounds with hiring managers, senior designers, and potentially cross-functional team members (product managers, engineers). These interviews will likely include design challenges, system design questions, and discussions on your experience with Figma, iOS guidelines, and AI tools.
• Behavioral & Situational Questions: Assessment of leadership potential, collaboration skills, and how you handle complex design challenges and team dynamics.
• Final Round: Could involve a presentation to senior leadership or a final discussion to confirm fit and alignment with AT&T's strategic goals.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best showcase your skills in iOS design, complex problem-solving, design systems, and your process. Tailor your selection to AT&T's products and services where possible.
• Tell a Story: For each case study, clearly outline: the problem, your role, the process you followed (research, ideation, design, testing), the solutions you proposed, and the impact/outcomes.
• Highlight Figma & iOS Expertise: Be prepared to deep-dive into your Figma workflows, component usage, and how you applied Apple's Human Interface Guidelines.
• Demonstrate AI Familiarity: If you have experience with AI tools in design, be ready to discuss how you've used them or how you envision their application in future design processes.
• Quantify Impact: Use data and metrics wherever possible to demonstrate the success of your designs.

Challenge Preparation:

• Design Thinking Practice: Be ready for design exercises that test your ability to quickly understand a problem, brainstorm solutions, and articulate your thought process.
• System Design Questions: Prepare for questions about how you approach designing scalable and maintainable design systems.
• Accessibility Focus: Anticipate questions about how you ensure designs are accessible and inclusive.
• AI Integration Scenarios: Consider how you would approach integrating AI into a design workflow or designing for AI-powered features.

📝 Enhancement Note: This section provides actionable advice for candidates applying to this specific role, extrapolating common interview processes for senior design positions in large tech companies and tailoring it to the requirements (Figma, iOS, AI).

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and design system management. Mastery is essential.
• Prototyping Tools: In-depth knowledge of Figma's prototyping capabilities, potentially supplemented by tools like InVision or Adobe XD for specific workflows.
• Design System Management: Experience with tools and methodologies for creating, maintaining, and scaling design systems within Figma.

User Research & Analysis Tools:

• User Research Platforms: Familiarity with tools for user interviews, surveys, and usability testing (e.g., UserTesting.com, Qualtrics, SurveyMonkey).
• Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or internal AT&T analytics platforms to understand user behavior and measure design impact.
• AI-Driven Research Assistants: Familiarity with emerging AI tools that can assist in analyzing user feedback, identifying trends, or generating design insights.

Collaboration & Documentation Tools:

• Project Management Software: Experience with tools like Jira, Asana, or Trello for managing design tasks and workflows.
• Communication Platforms: Proficiency in Slack, Microsoft Teams, or similar for team communication.
• Documentation Tools: Experience with Confluence, Notion, or Google Workspace for creating and sharing design documentation.

📝 Enhancement Note: This section consolidates the tool requirements mentioned or implied in the job description, grouping them by function (Design, Research, Collaboration) and emphasizing Figma as the primary tool.

👥 Team Culture & Values

Operations Values:

• Innovation & Boldness: Encouraging the exploration of the unknown and challenging the status quo to redefine connectivity and user experiences.
• User-Centricity: A deep commitment to understanding and addressing user needs and behaviors to create exceptional experiences.
• Collaboration: Fostering strong partnerships across teams (product, engineering, AI) to achieve cohesive and effective design solutions.
• Excellence & Quality: Maintaining high standards for design execution, usability, accessibility, and documentation.
• Continuous Improvement: A drive to stay updated on industry trends and leverage data to enhance design processes and outcomes.

Collaboration Style:

• Cross-Functional Integration: Highly collaborative, working seamlessly with product managers to define requirements, engineers to ensure feasibility, and AI teams to integrate new technologies ethically and effectively.
• Iterative Feedback: Embracing an iterative design process with regular feedback loops from peers, stakeholders, and end-users.
• Knowledge Sharing: Actively participating in design critiques, sharing insights, and contributing to the collective knowledge base of the design team.

📝 Enhancement Note: Values and collaboration styles are inferred from AT&T's company description and the nature of a senior design role in a large tech organization, emphasizing innovation, user focus, and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Legacy Systems: Integrating cutting-edge UX solutions (like AI-driven features) into a large, established organization with existing complex systems and user bases.
• Ensuring Consistency Across Platforms: Maintaining a cohesive user experience and design system across diverse iOS applications and responsive web interfaces, while adhering to platform-specific guidelines.
• Navigating Cross-Functional Dependencies: Effectively managing communication and alignment with multiple teams (product, engineering, AI, marketing) that have competing priorities.
• Staying Ahead of Technological Advancements: Keeping pace with the rapid evolution of UX design tools, AI capabilities, and user expectations in the telecommunications and technology sectors.

Learning & Development Opportunities:

• Advanced UX Techniques: Opportunities to explore and implement advanced UX methodologies, including generative design, AI-assisted design, and complex personalization systems.
• Industry Conferences & Training: Access to attend relevant industry conferences (e.g., UXPA, AIGA, SmashingConf) and specialized training programs.
• Internal Workshops & Mentorship: Participation in internal AT&T workshops and mentorship programs focused on design leadership, technical skills, and emerging technologies.
• Exposure to Large-Scale Projects: Gaining experience on high-impact projects that reach millions of users, offering a unique perspective on design scalability and strategic influence.

📝 Enhancement Note: Challenges are framed around the specific context of a senior designer at a large company like AT&T, addressing common pain points. Growth opportunities are aligned with career progression and skill development within the UX field.

💡 Interview Preparation

Strategy Questions:

• Design Process Deep Dive: Be prepared to walk through your entire design process for 2-3 portfolio projects, explaining your rationale for every decision, especially regarding user research, problem-solving, and the use of Figma.
• iOS & Accessibility Focus: Expect questions like, "How do you ensure your iOS designs are intuitive and adhere to Apple's Human Interface Guidelines?" or "Describe a time you had to advocate for accessibility features in your design."
• AI & Future Design: Questions might include, "How do you see AI impacting the future of UX design?" or "Describe your experience with AI-driven research tools and how you would integrate them into your workflow."
• Design System Philosophy: Be ready to discuss your approach to building, maintaining, and scaling design systems, including component strategy and governance.

Company & Culture Questions:

• AT&T's Digital Strategy: Research AT&T's current digital products and services. Be prepared to discuss how your UX skills can contribute to their strategic goals.
• Collaboration Scenarios: Questions like, "How do you handle disagreements with engineers or product managers about design decisions?" or "Describe a successful cross-functional collaboration you were part of."
• Handling Ambiguity: As a senior role, expect questions about how you approach ambiguous problems or projects with unclear requirements.

Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the problem you were solving and the user needs you aimed to address.
• Show, Don't Just Tell: Use visuals effectively. Explain your wireframes, prototypes, and mockups, highlighting key interactions and design choices.
• Focus on Impact: Quantify the results of your design work whenever possible. If metrics are unavailable, explain the anticipated business value or user benefit.
• Be Ready for Figma Demos: Have your Figma files readily accessible and be prepared to navigate them, explaining your component structure and prototyping setup.

📝 Enhancement Note: This section provides specific, actionable advice for preparing for interviews at AT&T for this Senior UX Designer role, focusing on the particular skills and technologies mentioned in the job description.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit Your Application: Complete the online application form through the provided Workday portal.
• Tailor Your Resume: Highlight your 3-5 years of relevant UX design experience, specifically mentioning iOS native application design, responsive web design, Figma proficiency, and experience with design systems. Quantify achievements where possible.
• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating your end-to-end UX process, problem-solving skills, Figma expertise, and adherence to Apple's Human Interface Guidelines. Include examples of complex interactive prototypes and high-fidelity mockups.
• Prepare for a Deep Dive: Anticipate detailed questions about your portfolio projects, design process, and experience with AI-driven tools during interviews. Practice presenting your work concisely and effectively.
• Research AT&T: Familiarize yourself with AT&T's products, services, and recent initiatives in technology and communications to better understand their user base and strategic direction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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