Senior UI / Visual Designer (m/w/d)

📍 Job Overview

Job Title: Senior UI / Visual Designer (m/w/d) Company: endios GmbH Location: Hamburg, Germany Job Type: Full-Time Category: Design / Product Date Posted: February 11, 2026 Experience Level: Senior (5+ years) Remote Status: Hybrid

🚀 Role Summary

• Drive the strategic development and ongoing maintenance of a central Design System within Figma, focusing on scalable component and template creation.
• Provide expert Customer UI Consulting to energy suppliers and municipal utilities, translating their brand identity into cohesive UI experiences within the platform's logic.
• Elevate user interfaces through sophisticated micro-interactions and compelling motion design, utilizing tools like Lottie to ensure a modern and engaging look and feel.
• Create high-fidelity prototypes to articulate product visions for internal stakeholders and to empower the sales team during crucial client pitches.
• Act as the primary gatekeeper for visual quality, meticulously reviewing UI implementations by development teams and identifying opportunities for roadmap integration and optimization.
• Leverage data-driven design principles, collaborating with UX research and product management to validate design decisions using user feedback, test results, and heatmap analysis for continuous usability enhancement.

📝 Enhancement Note: While the role is titled "Senior UI / Visual Designer," its responsibilities heavily emphasize design systems, product strategy, and cross-functional collaboration, aligning closely with GTM (Go-To-Market) operations and product operations principles. The focus on consulting clients, supporting sales, and integrating data insights suggests a strategic operational component to the design function.

📈 Primary Responsibilities

• Design System Leadership: Lead the architecture, implementation, and evolution of endios's central Design System in Figma, ensuring scalability and reusability of components and templates across diverse product areas.
• Client-Facing UI Strategy: Advise and guide energy sector clients (Energieversorger & Stadtwerke) in configuring their application UIs, ensuring brand consistency and adherence to platform guidelines.
• Interface Sophistication: Enhance user experience through the thoughtful application of micro-interactions and motion design, contributing to a contemporary and dynamic visual aesthetic.
• Prototyping for Impact: Develop advanced, high-fidelity prototypes to effectively communicate product concepts internally and to support sales efforts in client presentations and pitches.
• Quality Assurance & Optimization: Implement a rigorous UI review process for development teams, identifying and documenting visual inconsistencies or areas for improvement to inform product roadmap decisions.
• Data-Informed Design Iteration: Collaborate with UX Research and Product Management to integrate user feedback, A/B test results, and behavioral analytics (e.g., heatmaps) into the design iteration cycle, driving continuous usability improvements.
• Cross-Functional Collaboration: Work closely with Product Management, Engineering, and Sales teams to ensure design alignment with business objectives, technical feasibility, and market needs.
• Brand Integration: Translate client brand identities into visually cohesive and user-friendly interfaces within the endios platform framework.

📝 Enhancement Note: The core responsibilities highlight a significant operational aspect, particularly in "Customer UI Consulting" and "Quality & Optimierung," which involves direct client interaction and process-driven quality assurance. This role acts as a critical bridge between product development, client needs, and sales enablement, common in GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating exceptional UI/Visual Design skills and a deep understanding of digital product development principles is essential. Experience: A minimum of 5 years of professional experience in UI/Visual Design, with a strong preference for candidates with a background in digital products such as SaaS applications or mobile apps.

Required Skills:

• Figma Mastery: Advanced proficiency in Figma, including Auto-Layout, Variants, and the creation and management of complex design libraries.
• Adobe Creative Cloud Expertise: Demonstrated proficiency across essential Adobe Creative Suite applications.
• System Thinking for Design: Ability to design in systems, understanding and applying principles of Responsive Design and Atomic Design.
• Native OS Pattern Knowledge: Strong familiarity with native operating system design guidelines, specifically iOS Human Interface Guidelines (HIG) and Material Design.
• Visual Communication: Excellent ability to translate complex concepts into clear, compelling visual designs and articulate design decisions effectively.
• German Language Proficiency: Native-level German communication skills, both written and verbal, are required for client interaction and internal collaboration.
• Agile & Iterative Design: Experience working in structured, iterative, and agile design environments.
• Brand Sensitivity: A keen understanding of brand building and the ability to translate brand identity into digital interfaces.

Preferred Skills:

• Motion Design: Experience with motion design tools such as Adobe After Effects and familiarity with Lottie animation.
• AI-Driven Design Workflows: Demonstrated experience leveraging AI tools for asset generation, ideation, or workflow acceleration.
• Accessibility Design: Foundational knowledge of accessible design principles (WCAG 2.1) and a proactive interest in driving accessibility initiatives.
• User Feedback Integration: Proven ability to translate user feedback and research findings into actionable design improvements.

📝 Enhancement Note: The emphasis on Figma, design systems, and AI tools positions this role at the forefront of modern design operations. The "AI-Driven" requirement is particularly noteworthy, signaling a company that embraces innovative technologies to enhance design efficiency and output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design System Showcase: A dedicated section demonstrating experience with building, maintaining, and scaling design systems, including examples of component libraries, style guides, and system documentation. Showcase how your work on design systems has led to increased efficiency or consistency.
• Client Consultation Case Studies: Examples of how you've consulted clients on UI configurations, translating their brand identity into functional and visually appealing digital experiences within platform constraints.
• Motion & Interaction Examples: Demonstrations of micro-interactions and motion design implementation, ideally showcasing the use of tools like Lottie, highlighting how these elements enhance user engagement and product polish.
• Prototyping Versatility: High-fidelity prototypes that effectively communicate complex product visions or user flows, illustrating your ability to create compelling and interactive user experiences for diverse stakeholder needs.
• Visual Quality & Optimization Projects: Projects where you've acted as a quality gatekeeper, reviewing UI implementations and providing actionable feedback for improvement, ideally with documented outcomes or roadmap integration.

Process Documentation:

• Design System Strategy: Documentation outlining your approach to design system development, including methodologies for component creation, variant management, and governance for a central system.
• Client Onboarding & Configuration Workflows: Examples of processes or frameworks you've used to guide clients through UI configuration, ensuring a smooth and effective brand integration.
• Design Review & Feedback Loops: Documentation of your process for reviewing UI implementations, providing constructive feedback, and managing revisions with development teams to ensure adherence to design standards.
• Data Integration in Design: Evidence of how you incorporate user research, A/B testing data, and analytics insights into your design process, demonstrating a data-driven approach to decision-making and optimization.

📝 Enhancement Note: This role requires a portfolio that not only showcases aesthetic design but also process-oriented thinking. Candidates must demonstrate their ability to build and maintain scalable systems, consult effectively, and integrate data and quality control into their design workflow, which are critical for operational efficiency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UI/Visual Designers in Hamburg, Germany, with 5+ years of experience, a competitive salary range typically falls between €60,000 and €85,000 annually. This estimate considers the specialized skills in design systems, client consulting, and advanced prototyping, as well as the high cost of living in Hamburg.

Benefits:

• Flexible Working Hours: The company offers flexibility in scheduling, allowing employees to manage their work-life balance effectively.
• Generous Vacation Allowance: Employees receive 30 days of paid vacation per year, promoting well-being and preventing burnout.
• Hybrid Work Model: A flexible hybrid work environment allows for a combination of office-based collaboration and remote work.
• Competitive Compensation: A competitive salary package that reflects the candidate's experience and contribution.
• Professional Development: Opportunities for continuous learning and skill enhancement within a dynamic tech environment.
• Team Events & Culture: Regular team events and a strong emphasis on a collaborative and supportive "Wir" (we) culture.
• Modern Office Space: Access to a modern office in Hamburg.

Working Hours: The standard working hours are approximately 40 hours per week, with flexible arrangements available to accommodate individual needs and team collaboration requirements.

📝 Enhancement Note: The salary range is an estimation based on common compensation for senior design roles in major German cities like Hamburg. The benefits package emphasizes flexibility and well-being, which are attractive to experienced professionals in the tech and design sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the technology sector, specifically focusing on SaaS solutions for the energy industry (Energieversorger & Stadtwerke). This involves digital transformation and data management within a critical infrastructure sector. Company Size: With a team size likely in the range of 50-250 employees (inferred from typical "GmbH" structures and the described scope of operations), endios GmbH offers a dynamic environment where individuals can make a significant impact. This size often balances the agility of a startup with established processes. Founded: Founded in [Founding Year - Information not provided, but typical for growth-stage GmbHs], endios GmbH has established itself as a key player in providing digital solutions for the energy market. Its history likely involves evolving from an initial concept to a robust product offering.

Team Structure:

• The UI/Visual Designer will likely be part of a Product or Design team, reporting to a Head of Design, Product Lead, or Creative Director.
• Collaboration will be extensive with Product Management, UX Research, Engineering teams, and the Sales department.
• The team structure emphasizes cross-functional agility, with a focus on shared goals and collaborative problem-solving rather than strict hierarchical silos.

Methodology:

• Data-Driven Product Development: Design decisions are informed by user research, analytics, and market feedback, ensuring products meet user needs and business objectives.
• Agile & Iterative Processes: The company likely employs agile methodologies (e.g., Scrum, Kanban) for product development and design, allowing for rapid iteration and adaptation.
• Design System Centricity: A strong emphasis on building and maintaining a robust design system to ensure consistency, efficiency, and scalability across all digital touchpoints.

Company Website: http://endios.de

📝 Enhancement Note: The company's focus on the energy sector and SaaS solutions suggests a need for robust, reliable, and user-friendly interfaces. The culture described emphasizes collaboration and "Wir" (we) mentality, indicating a team-oriented approach to problem-solving and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a level of autonomy, expertise, and mentorship potential. A Senior UI/Visual Designer is expected to not only execute design tasks but also to contribute to design strategy, mentor junior designers, and influence product direction. In a GTM context, this means shaping the visual narrative and user experience that supports sales and client acquisition. Reporting Structure: The Senior UI/Visual Designer will likely report to a Design Lead, Head of Product, or a similar senior management role within the product or design department. They will collaborate closely with Product Managers and Engineering Leads. Operations Impact: The visual design and user experience directly impact the company's ability to acquire and retain customers. By ensuring a polished, intuitive, and brand-aligned interface, this role contributes to:

• Sales Enablement: High-quality prototypes and UI consulting support the sales team in closing deals.
• Customer Adoption & Retention: A positive user experience drives product adoption and reduces churn.
• Brand Perception: Consistent, high-quality visuals build trust and reinforce brand identity in a competitive market.
• Internal Efficiency: A well-managed design system streamlines development and ensures consistency, reducing rework.

Growth Opportunities:

• Design System Ownership: Potential to become the lead or architect of the design system, driving its strategic direction and adoption across the company.
• Mentorship: Opportunity to mentor junior designers, developing leadership and team management skills.
• Product Strategy Influence: Increased involvement in product strategy discussions, influencing the roadmap through design expertise and user insights.
• Specialization: Deepen expertise in areas like motion design, accessibility, or advanced prototyping.
• Cross-Functional Leadership: Potentially lead design initiatives that span multiple product areas or directly support GTM functions.

📝 Enhancement Note: The "Senior" title implies a significant level of responsibility and potential for leadership. The role's impact on sales enablement and customer retention highlights its operational significance within the Go-To-Market strategy, offering substantial growth opportunities beyond pure design execution.

🌐 Work Environment

Office Type: endios GmbH offers a hybrid work model, combining in-office collaboration with remote flexibility. The office is described as "modern," suggesting a contemporary workspace designed to foster productivity and collaboration. Office Location(s): The primary office is located in Hamburg, Germany. Specific details about office amenities or accessibility would need to be confirmed directly.

Workspace Context:

• Collaborative Hub: The office serves as a central point for team meetings, brainstorming sessions, and in-person collaboration, particularly important for design critiques and cross-functional alignment.
• Tech-Enabled Environment: Expect access to modern design tools and technology, including Figma, Adobe Creative Cloud, and potentially specialized hardware for prototyping or motion design.
• Team Interaction: The office environment is designed to encourage interaction among colleagues, fostering a strong sense of team and shared purpose, aligning with the company's "Wir" culture.

Work Schedule: While the standard is around 40 hours per week, the emphasis on "flexible working hours" and "self-determined work" suggests that the company trusts its employees to manage their time effectively, balancing project deadlines with personal needs. This flexibility is crucial for designers who often work in creative flows that may not adhere to strict 9-to-5 schedules.

📝 Enhancement Note: The hybrid nature of the role implies a need for strong self-management and communication skills, especially when working remotely. The emphasis on a "modern office" and collaborative environment suggests a workplace that invests in employee experience and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and alignment with the role's requirements.
• Portfolio Presentation & Discussion: You will likely be asked to present your portfolio, focusing on key projects that demonstrate your UI/Visual Design expertise, design system experience, and client consulting capabilities. Be prepared to discuss your design process, decision-making rationale, and the impact of your work.
• Technical/Skills Assessment: This might include a design challenge or a discussion about specific tools and methodologies (e.g., Figma features, motion design principles, AI tool usage).
• Team/Cultural Fit Interview: Conversations with potential team members and hiring managers to assess your collaboration style, communication skills, and alignment with endios's company culture and values.
• Final Interview: Potentially a discussion with a senior leader to finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly showcase your experience with design systems, client-facing UI consulting, motion design, and prototyping. Highlight your most impactful work.
• Showcase Your Process: For each project, clearly articulate the problem, your approach, the tools used, your specific contributions, the challenges faced, and the outcomes achieved. Quantify results where possible (e.g., improved conversion rates, reduced design time).
• Highlight System Thinking: Dedicate a section to your design system work. Explain the structure, component strategy, and benefits derived from your contributions.
• Demonstrate Client Acumen: If possible, include case studies where you've successfully advised clients, showing how you translated their brand and needs into effective UI solutions.
• Emphasize AI Integration: If you’ve used AI tools, clearly explain how they enhanced your workflow, efficiency, or creative output.
• Prepare for Presentation: Practice walking through your portfolio concisely and engagingly. Be ready to answer in-depth questions about your design choices and technical skills.

Challenge Preparation:

• Design System Exercise: Anticipate a task related to building or extending components within a given design system, or solving a design problem using system principles.
• UI Problem-Solving: Be prepared for a scenario where you need to design a UI for a specific feature or improve an existing one, considering user needs, brand guidelines, and technical constraints.
• Motion Design Task: If motion is a key aspect, you might be asked to conceptualize or demonstrate micro-interactions for specific UI elements.
• Communication Practice: Practice articulating your design thinking and solutions clearly and persuasively, as if presenting to clients or internal stakeholders.

📝 Enhancement Note: The interview process emphasizes not just visual design skills but also strategic thinking, process management, and communication, especially concerning design systems and client interaction. A strong portfolio that demonstrates these operational aspects will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and design system management. Expect advanced usage of Auto-Layout, Variants, Components, and collaborative features.
• Adobe Creative Cloud: Essential for graphic design, image editing, and potentially motion graphics. Specific tools like Photoshop, Illustrator, and possibly After Effects are highly relevant.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, or similar platforms for understanding user behavior and validating design decisions.
• Heatmap & Session Recording Tools: Familiarity with tools such as Hotjar or Contentsquare to analyze user interactions and identify usability friction points.

CRM & Automation:

• Product Management Tools: Proficiency with tools like Jira or Asana for managing design tasks, tracking progress, and collaborating with development teams.
• Prototyping & Collaboration Tools: Beyond Figma, familiarity with tools for advanced prototyping or collaboration might be beneficial.

Emerging Technologies:

• AI Design Tools: Experience or familiarity with AI tools for tasks such as asset generation, ideation, content creation, or workflow acceleration is explicitly mentioned as a plus.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Cloud, and AI design tools indicates a modern, tech-forward design environment. Proficiency in these tools, especially Figma for design systems, is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Collaboration ("Wir" Mentality): A strong emphasis on teamwork, mutual support, and celebrating collective achievements. This means actively contributing to team goals and fostering a positive working environment.
• Agility & Iteration: Embracing iterative design processes and agile methodologies to adapt quickly to feedback and market changes, ensuring efficient product development.
• Data-Driven Decision Making: Valuing insights derived from user research, analytics, and testing to guide design choices and product strategy, ensuring that design efforts are aligned with user needs and business objectives.
• Quality & Excellence: A commitment to high standards in visual design, user experience, and product implementation, with a focus on continuous improvement and optimization.
• Innovation: Encouraging the use of modern tools and workflows, including AI, to drive efficiency and creative output in the design process.

Collaboration Style:

• Cross-Functional Integration: A collaborative approach that integrates design closely with Product Management, Engineering, UX Research, and Sales to ensure holistic product development and GTM alignment.
• Open Feedback Culture: Encouraging constructive feedback exchange among team members to foster continuous learning and improvement in design quality and process.
• Shared Ownership: A culture where team members feel a sense of ownership over their work and contribute to the overall success of the product and company.

📝 Enhancement Note: The company culture appears to be collaborative, agile, and data-informed, with a strong emphasis on collective success. This aligns well with the operational needs of a growing SaaS company, where efficient collaboration and data-driven decision-making are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling the Design System: Ensuring the design system remains robust, scalable, and consistently adopted as the product and company grow. This involves ongoing governance and refinement.
• Client-Specific Customization vs. System Consistency: Balancing the need to configure UIs for diverse client brands with maintaining the integrity and scalability of the central design system.
• Integrating AI Effectively: Learning and implementing AI tools in a way that genuinely enhances workflow and creativity without compromising quality or user experience.
• Bridging Design and Development: Ensuring seamless handoffs and ongoing communication with development teams to maintain visual fidelity and implement designs accurately.
• Managing Diverse Stakeholder Needs: Effectively gathering and prioritizing feedback from various internal teams (Product, Sales) and external clients, translating diverse requirements into cohesive design solutions.

Learning & Development Opportunities:

• Design System Architecture: Opportunity to deepen expertise in designing and managing complex, scalable design systems.
• Motion Design & Animation: Further development in creating engaging micro-interactions and animations for enhanced user experience.
• AI in Design: Exploration and application of emerging AI tools and techniques to optimize design workflows and creative processes.
• Client Consultation Skills: Gaining experience in advising external clients, refining communication and strategic presentation skills.
• Product Strategy Involvement: Contributing more significantly to product roadmap discussions and strategic design planning.

📝 Enhancement Note: The challenges highlight areas where a proactive and strategic approach will be key, particularly in balancing customization with standardization and integrating new technologies. The growth opportunities are geared towards developing specialized expertise and leadership within the design function.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building or scaling a design system for a SaaS product like ours, considering the need for client-specific branding?" (Focus on your process, governance, and how you'd manage variants/templates.)
• "Describe a time you had to translate a client's brand identity into a digital UI. What were the key considerations and challenges?" (Highlight your consulting approach, brand understanding, and problem-solving.)
• "How do you ensure visual quality and consistency when working with development teams? What is your process for UI reviews?" (Detail your QA methodology and communication strategies.)
• "Can you walk us through your experience using AI tools in your design workflow? What benefits did you see, and what are the potential pitfalls?" (Be specific about tools and outcomes.)

Company & Culture Questions:

• "What are your thoughts on our company's mission in the energy sector, and how do you see design contributing to it?" (Show you've researched the industry and company.)
• "How do you approach collaboration with Product Managers and Engineers? Can you give an example of a successful cross-functional project?" (Emphasize teamwork and communication.)
• "How do you stay updated on the latest design trends and technologies, especially in areas like motion design or AI?" (Demonstrate a commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure: Start with an overview of your most relevant experience (design systems, SaaS, client-facing). For each project, use the STAR method (Situation, Task, Action, Result) to frame your narrative.
• Highlight Key Projects: Focus on 2-3 projects that best showcase your skills in design systems, motion design, prototyping, and client consulting.
• Quantify Impact: Wherever possible, use data to demonstrate the success of your work (e.g., improved user engagement, reduced design time, successful client adoption).
• Explain Your 'Why': Clearly articulate the rationale behind your design decisions, demonstrating strategic thinking and problem-solving abilities.
• Be Ready for Deep Dives: Expect detailed questions about your process, tool usage, and specific design choices.

📝 Enhancement Note: Preparation should focus on demonstrating not just design execution but also strategic thinking, process management, and the ability to collaborate effectively within a GTM and product operations context.

📌 Application Steps

To apply for this Senior UI / Visual Designer position:

• Submit your application through the provided link on join.com.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating your expertise in design systems, client UI consulting, motion design, and Figma proficiency. Showcase how your work has driven efficiency and consistency.
• Resume Optimization: Ensure your resume clearly outlines your 5+ years of relevant experience, emphasizing achievements in UI/Visual Design for digital products, and includes keywords such as "Design System," "Figma," "SaaS," "Motion Design," and "Client Consulting."
• Interview Preparation: Practice articulating your design process, decision-making rationale, and the impact of your work, especially for design system and client-facing scenarios. Prepare to discuss your approach to quality assurance and collaboration.
• Company Research: Familiarize yourself with endios GmbH's mission, target market (energy sector), and company culture. Understand how your design skills can contribute to their SaaS solutions and GTM objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.