Senior Product Designer, Salesforce Automation

📍 Job Overview

Job Title: Senior Product Designer, Salesforce Automation Company: Salesforce Location: San Francisco, California, United States (with flexibility for Seattle and Bellevue, Washington) Job Type: FULL_TIME Category: User Experience / Product Design (with a focus on Automation and GTM Operations) Date Posted: December 22, 2025 Experience Level: 5-10 Years

🚀 Role Summary

• This role is critical in shaping the future of Salesforce's automation capabilities, focusing on designing intuitive and powerful user experiences for workflow and business process automation.
• You will be instrumental in translating complex automation concepts into accessible, outcome-based designs that empower a wide range of users, from admins to developers.
• The position requires a deep understanding of design systems, accessibility standards, and emerging trends in low-code platforms and agentic experiences.
• You will collaborate closely with product management, engineering, and user research to drive the end-to-end design process for next-generation automation products, influencing the GTM strategy through enhanced product offerings.

📝 Enhancement Note: While the primary function is Product Design, the specialization in "Salesforce Automation" and the emphasis on "workflows," "business process automation," and "empowering users to build sophisticated automations" strongly aligns this role with the broader GTM Operations and Revenue Operations ecosystem. The ability to design for these tools directly impacts operational efficiency and sales/service effectiveness, making it a key role for operations professionals seeking to understand the product side of their tech stack.

📈 Primary Responsibilities

• End-to-End Design Ownership: Lead the design of complex automation features, from initial concept and user research through to high-fidelity mockups and final implementation, ensuring a cohesive and intuitive user journey.
• Workflow & Interaction Design: Conceptualize and create outcome-based workflows and interactions that simplify sophisticated automation concepts, making them accessible to administrators, business users, and developers.
• Cross-Functional Collaboration: Partner effectively with Product Management, Engineering, User Research, and other design teams to define product strategy, gather insights, and ensure design solutions meet business objectives and technical feasibility.
• Design System & Pattern Library Management: Uphold and extend Salesforce's design system (e.g., Lightning Design System) and contribute to automation-specific pattern libraries, ensuring consistency and efficiency across automation products.
• Accessibility & Inclusivity Advocacy: Champion accessibility standards in design, ensuring automation experiences are usable by individuals with diverse abilities, and mentor junior designers on accessibility best practices.
• Presentation & Communication: Deliver compelling presentations of design work, clearly articulating complex automation concepts, design rationale, and user impact to stakeholders at all levels.
• Project & Deliverable Management: Manage multiple concurrent automation projects, ensuring timely delivery of high-quality design assets and collaborating with distributed teams to meet project milestones.
• User Research & Data-Driven Design: Integrate user research findings and data analytics into the design process to inform decisions, validate concepts, and optimize user experiences for automation tools.
• Mentorship & Team Contribution: Contribute to the broader design community within Salesforce by sharing automation knowledge, participating in cultural initiatives, and mentoring junior designers.
• Trend Analysis & Innovation: Stay abreast of industry trends in workflow automation, low-code/no-code platforms, agentic AI, and declarative automation, exploring new technologies and design approaches.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on process design and simplification, which are core tenets of Revenue Operations and Sales Operations. Designing "outcome-based workflows" and "complex automation accessible to end users" directly translates to improving operational efficiency and user adoption of critical GTM tools.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field; or equivalent practical experience.

Experience:

• 4+ years of relevant UX and Product Design experience, with a strong emphasis on enterprise-level applications, workflow automation, or low-code/no-code platforms.
• Proven experience leading cross-functional design initiatives and managing multiple concurrent projects from conception to launch.
• Demonstrated success in designing complex systems and translating intricate requirements into intuitive user interfaces.

Required Skills:

• Advanced UX/Product Design: Expertise in user-centered design principles, interaction design, information architecture, and visual design for complex applications.
• Workflow & Automation Design: Deep understanding of designing for business process management, workflow automation, orchestration, or low-code/no-code tools.
• Design Tools Proficiency: Expert-level skills in industry-standard design and prototyping tools, particularly Figma.
• Design Systems Expertise: Working knowledge of design systems, including experience with Salesforce's Lightning Design System or similar enterprise-grade systems, and understanding when to apply or extend existing patterns.
• Accessibility Standards: Strong understanding of WCAG guidelines and best practices for designing accessible digital products, with a passion for inclusive design.
• User Research & Data Interpretation: Ability to conduct and leverage user research methodologies and interpret data to drive design decisions and validate solutions.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to deliver clear, compelling presentations of design work and complex concepts to diverse audiences.
• Problem-Solving: Strong analytical and problem-solving skills, with a knack for simplifying complexity and finding creative solutions to user challenges.

Preferred Skills:

• Salesforce Ecosystem Knowledge: Familiarity with the Salesforce platform, its architecture, and common use cases for automation (e.g., Flow, Process Builder).
• Agentic AI & AI-Powered Design: Experience or a strong interest in designing for AI-driven features and agentic experiences within enterprise software.
• Enterprise Platform Experience: Proven track record of designing for large-scale enterprise software platforms.
• Mentorship Experience: Demonstrated ability to mentor junior designers and contribute to team growth.
• Technical Understanding: Basic understanding of development concepts and technical constraints relevant to enterprise software development.

📝 Enhancement Note: The emphasis on "workflow/automation or enterprise platform expertise preferred" and the requirement for a portfolio demonstrating "complex problem-solving in business process automation, orchestration, or low-code tools" are crucial for operations candidates. This indicates a need to showcase experience in optimizing processes and building solutions within similar technology stacks, directly relevant to GTM and RevOps roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies in Automation: Showcase 2-3 detailed case studies focusing on complex business process automation, workflow design, or low-code platform development. Each case study should highlight your end-to-end design process.
• Problem Definition & User Impact: Clearly articulate the business problem or user need addressed, the target users, and the intended operational impact or efficiency gains.
• Design Process Documentation: Detail your design methodology, including user research, ideation, wireframing, prototyping, user testing, and iteration phases.
• System Thinking & Scalability: Demonstrate an understanding of how your designs integrate into larger systems and how they scale to accommodate increasing complexity or user volume.
• Visual Design & User Interface: Present polished, high-fidelity mockups and interactive prototypes that exemplify exceptional craft and attention to detail.

Process Documentation:

• Workflow Visualization: Include examples of how you've visualized complex workflows, decision trees, or automation sequences to ensure clarity and usability.
• System Integration Examples: If applicable, illustrate how your designs facilitate integration between different systems or components within an automation framework.
• Metrics & Outcomes: Quantify the impact of your design solutions whenever possible, using metrics related to efficiency, adoption, reduced errors, or improved user satisfaction in your case studies.

📝 Enhancement Note: The specific requirement for "automation or enterprise platform case studies that demonstrate complex problem-solving and end-to-end project execution" is a direct call for candidates to showcase their ability to design and optimize operational processes through technology. This aligns perfectly with the portfolio expectations for a Revenue Operations or Sales Operations professional.

💵 Compensation & Benefits

Salary Range:

• General US Range: $157,600 - $216,700 annually (base salary).
• Select Metropolitan Areas (SF/NYC): $172,000 - $236,500 annually (base salary).
• Note: This range represents base salary only and does not include potential bonus, incentive compensation (for sales roles), equity, or benefits. Compensation will be determined based on factors such as location, job level, knowledge, skills, and experience.

Benefits:

• Comprehensive Health & Wellness: Medical, Dental, Vision insurance, Mental Health Support, Life and Disability Insurance.
• Work-Life Balance: Generous Time Off Programs, Paid Parental Leave.
• Financial Security: 401(k) plan, Employee Stock Purchasing Program.
• Additional Perks: Salesforce offers a variety of benefits and resources to support employees in all areas of their life.

Working Hours:

• The standard work week is typically 40 hours, aligned with full-time employment. While the role is primarily on-site, Salesforce often offers flexibility for operations professionals to manage their time effectively around critical business needs and data analysis periods.

📝 Enhancement Note: The provided salary ranges are specific to the US market and vary by location. For operations roles, understanding these ranges is crucial for negotiation. The inclusion of benefits like "Time Off Programs," "Paid Parental Leave," and "401(k)" are standard for senior-level roles and are important considerations for long-term career planning. The mention of flexibility within "working hours" is a common expectation for operations roles that often require responsiveness outside standard 9-to-5.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (CRM, Cloud Computing, AI) Company Size: Salesforce is a large enterprise, with tens of thousands of employees globally, indicating a complex, established organizational structure with significant resources and established processes. Founded: 1999, giving Salesforce a long history as a pioneer in cloud-based CRM and a deep understanding of enterprise software needs.

Team Structure:

• Product Design Team: This role sits within the User Experience (UX) function, likely reporting to a Design Manager or Director. The team is expected to be distributed, with members in various locations, necessitating strong remote collaboration skills.
• Cross-Functional Collaboration: Close partnership with Product Management, Engineering, User Research, and potentially GTM operations teams (like Sales Ops or Rev Ops) is fundamental to the role's success.
• Agentforce Focus: The company is heavily emphasizing its "Agentforce" initiative, integrating AI and agentic capabilities across its product suite, including automation. This suggests a forward-thinking, innovation-driven environment.

Methodology:

• Data-Driven Design: Decisions are informed by user research, analytics, and A/B testing to ensure products meet user needs and business objectives.
• Agile Development: The product development lifecycle likely follows agile methodologies, requiring designers to be adaptable and responsive to changing requirements.
• Design System Driven: A strong reliance on and contribution to a robust design system ensures consistency, efficiency, and scalability across products.
• User-Centricity: A core value is placing the user at the center of the design process, striving for intuitive and empowering experiences.

Company Website: https://www.salesforce.com/

📝 Enhancement Note: Salesforce's scale and industry leadership mean operations professionals can expect sophisticated internal systems and processes. The "Agentforce" initiative highlights a strategic push into AI, which will likely influence future automation tools and require designers (and by extension, operations teams using these tools) to adapt to new paradigms.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" Product Designer role, indicating a mid-to-senior level position. It signifies a transition from individual contribution to leadership in design execution, mentorship, and strategic input. For operations professionals, this level typically means owning significant initiatives, influencing strategy, and mentoring junior team members.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Director, with dotted-line collaborations across Product Management and Engineering teams. This structure allows for both strategic direction and hands-on execution.

Operations Impact: While this role is in Product Design, its impact on operations is profound. By creating intuitive automation tools, this designer directly influences:

• Efficiency Gains: Streamlining business processes for sales, service, and marketing teams.
• User Adoption: Making complex tools easier to use, leading to higher adoption rates and better data quality.
• Scalability: Enabling operational teams to scale their efforts without proportional increases in manual work.
• Innovation Enablement: Providing the tools for operations teams to build and adapt processes quickly.

Growth Opportunities:

• Design Leadership: Potential to move into Senior Principal Designer, Design Lead, or Management roles, overseeing larger product areas or teams.
• Specialization: Deepen expertise in AI-driven design, agentic experiences, or specific automation domains within Salesforce.
• Cross-Functional Moves: Opportunities to leverage design and product thinking skills in Product Management or GTM Strategy roles.
• Mentorship & Training: Develop leadership skills through mentoring junior designers and contributing to internal training programs.
• Industry Influence: Contribute to conferences, publications, and the broader design community.

📝 Enhancement Note: For an operations professional, understanding this growth path is valuable. It highlights that Salesforce invests in its talent and provides avenues for advancement, which can be a significant draw for individuals looking for long-term career development within a large tech organization. The impact on "operational efficiency" and "user adoption" is a direct link to the core goals of any RevOps or Sales Ops team.

🌐 Work Environment

Office Type: Salesforce operates a hybrid work model, with employees expected to be in the office for a portion of the week. The San Francisco and Seattle/Bellevue locations are major tech hubs with modern office facilities. Office Location(s): San Francisco, California; Seattle, Washington; Bellevue, Washington. These locations offer vibrant city environments with access to talent and industry events.

Workspace Context:

• Collaborative Spaces: Offices are designed to foster collaboration, with open areas, meeting rooms, and shared workspaces. This is conducive to design reviews, brainstorming sessions, and cross-functional team interactions.
• Tools & Technology: Access to state-of-the-art design software, hardware, and internal collaboration tools (like Slack, internal wikis, etc.) is standard.
• Team Interaction: Opportunities for regular interaction with design colleagues, product managers, engineers, and other stakeholders are built into the work rhythm.

Work Schedule: While the role is full-time, Salesforce is known for offering flexibility within the hybrid model. This allows operations professionals to balance on-site collaboration days with focused, remote work for deep analysis or uninterrupted design tasks.

📝 Enhancement Note: The hybrid model is typical for senior roles in tech. For operations professionals, this means balancing in-office collaboration (crucial for strategy alignment and team building) with remote work (essential for focused analysis and data deep dives). The emphasis on "collaborative spaces" and "team interaction" suggests a culture that values in-person synergy, which is also key for effective operations team dynamics.

📄 Application & Portfolio Review Process

Interview Process:

1. Recruiter Screen: Initial conversation to assess basic qualifications, experience, and cultural fit.
2. Hiring Manager Interview: Deeper dive into experience, role expectations, and team dynamics. May include behavioral questions and a discussion of your portfolio.
3. Design Portfolio Review: A dedicated session where you will present 2-3 detailed case studies from your portfolio, focusing on your process, problem-solving, and impact. Expect questions on your design decisions, challenges faced, and outcomes achieved.
4. Design Team/Cross-Functional Interviews: Interviews with other designers, product managers, or engineers. These may involve scenario-based questions, design critiques, or whiteboard exercises related to automation design challenges.
5. Final Round/Executive Interview: Potentially with a senior leader to assess strategic thinking, leadership potential, and alignment with Salesforce's values.

Portfolio Review Tips:

• Focus on Automation & Enterprise: Prioritize case studies directly related to workflow automation, business process management, low-code/no-code platforms, or complex enterprise software.
• Tell a Story: Structure each case study as a narrative: the problem, your approach, your specific contributions, the solutions, and the measurable impact.
• Show Your Process: Clearly explain your methodologies (research, ideation, testing, iteration) and the rationale behind your design decisions.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved efficiency, reduced errors, increased user adoption).
• Highlight Collaboration: Showcase how you worked with cross-functional teams (PM, Engineering, Research) and how you handled feedback and differing opinions.
• Demonstrate Craft: Ensure your visual presentation is clean, professional, and highlights your attention to detail. Include interactive prototypes if possible.

Challenge Preparation:

• Anticipate Automation Scenarios: Be prepared for hypothetical design challenges related to building intuitive automation tools for specific business scenarios. Think about how to guide users through complex logic and decision trees.
• Design System Application: Practice applying existing design patterns and understand when and how to propose new ones.
• Accessibility Integration: Be ready to discuss how you'd ensure accessibility in an automation context.
• Communication of Complexity: Practice explaining technical or process-heavy concepts clearly and concisely.

📝 Enhancement Note: For operations candidates, the emphasis on "automation or enterprise platform case studies" is paramount. Prepare to discuss how you've optimized processes, improved user workflows, or designed systems that enhance operational efficiency, drawing parallels to your experience in Sales Ops or Rev Ops.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration.
• Prototyping Tools: Beyond Figma, familiarity with tools like InVision, Axure, or others for more advanced prototyping might be beneficial.
• User Research Tools: Experience with tools for surveys, interviews, usability testing (e.g., UserTesting.com, Lookback, Qualtrics).

Analytics & Reporting:

• Data Analysis Tools: While not a direct requirement, familiarity with how data is used to inform design is key. Experience with tools used for analyzing user behavior (e.g., Google Analytics, Adobe Analytics, Tableau, Mixpanel) would be advantageous.
• Performance Metrics: Understanding how to track and report on design impact through key performance indicators (KPIs).

CRM & Automation:

• Salesforce Ecosystem: Familiarity with Salesforce's core products and automation tools (e.g., Salesforce Flow, Process Builder, Workflow Rules) is highly preferred.
• Low-Code/No-Code Platforms: Experience with other platforms in this space can be transferable.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. For operations professionals, understanding how these design tools interface with data and analytics platforms is crucial, as it bridges the gap between design intent and operational outcomes. Familiarity with Salesforce automation tools is a significant plus, as it directly relates to the product being designed.

👥 Team Culture & Values

Operations Values:

• Customer Success: A core Salesforce value, ensuring that the automation solutions designed truly empower customers to achieve their business goals.
• Innovation: A drive to constantly improve and explore new technologies, particularly in AI and agentic experiences, to push the boundaries of what's possible in automation.
• Equality & Inclusion: A commitment to building accessible products for all users and fostering an inclusive design culture where diverse perspectives are valued.
• Data-Driven Decision Making: Relying on research, analytics, and user feedback to guide design choices and measure impact.
• Collaboration: Working effectively across teams to achieve shared goals and deliver integrated solutions.

Collaboration Style:

• Cross-Functional Partnership: Expect to work closely with Product Management and Engineering, acting as a key partner in defining product strategy and execution.
• Iterative Feedback Loops: A culture of continuous feedback through design reviews, critiques, and user testing to refine solutions.
• Knowledge Sharing: Encouragement to share learnings, best practices, and insights across the design team and with other departments.
• Empowerment: A decentralized approach where teams are empowered to make decisions and drive their product areas forward.

📝 Enhancement Note: The emphasis on "Customer Success" and "Innovation" is directly relevant to operations roles aiming to improve efficiency and adopt new technologies. "Equality & Inclusion" extends to designing for diverse user needs, which is critical for broad adoption of operational tools.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: The primary challenge will be distilling sophisticated automation concepts and AI capabilities into intuitive, user-friendly interfaces for a broad audience.
• Balancing User Needs with Business/Technical Constraints: Navigating the trade-offs between ideal user experiences, business requirements, and technical feasibility within a large enterprise.
• Designing for Scale: Creating automation solutions that can effectively scale to meet the needs of millions of Salesforce users and diverse business scenarios.
• Staying Ahead of AI/Automation Trends: Continuously learning and adapting to the rapid evolution of AI and automation technologies to ensure Salesforce's products remain cutting-edge.
• Cross-Team Alignment: Ensuring consistent design vision and execution across multiple product teams and stakeholders.

Learning & Development Opportunities:

• AI & Agentic Design Specialization: Deepen expertise in designing for AI-powered features and agentic user experiences, a major growth area for Salesforce.
• Salesforce Platform Mastery: Gain in-depth knowledge of the Salesforce ecosystem and its automation capabilities.
• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and develop strategic product thinking.
• Industry Engagement: Access to industry conferences, internal learning resources, and opportunities to represent Salesforce's design work.

📝 Enhancement Note: For operations professionals, understanding these challenges highlights the importance of adaptability and continuous learning, traits highly valued in dynamic operations environments. The growth opportunities in AI and platform mastery are directly applicable to evolving roles within Sales Ops and Rev Ops.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex workflow or automation process. What was the challenge, your approach, and the outcome?" (Focus on your process, problem-solving, and quantifiable results.)
• "How would you approach designing an AI-powered assistant for automating customer service responses?" (Demonstrate your understanding of AI interactions, user trust, and data integration.)
• "How do you balance user needs with business requirements and technical constraints in your design process?" (Highlight your ability to negotiate and find optimal solutions.)
• "Walk us through your process for ensuring accessibility in your designs, especially within a complex enterprise system." (Showcase your commitment to inclusive design.)

Company & Culture Questions:

• "What excites you about Salesforce's approach to AI and automation?" (Research "Agentforce" and recent product announcements.)
• "How would you contribute to Salesforce's culture of equality and inclusion through your design work?" (Connect your values to the company's.)
• "How do you collaborate with product managers and engineers to bring a design to life?" (Emphasize your partnership approach.)

Portfolio Presentation Strategy:

• Structure is Key: For each case study, clearly present: Problem -> Your Role -> Process -> Solution -> Impact.
• Focus on "Why": Articulate the rationale behind your design decisions at each stage.
• Show, Don't Just Tell: Use visuals (sketches, wireframes, mockups, prototypes) to illustrate your points.
• Be Ready for Deep Dives: Anticipate questions about specific design choices, challenges you overcame, and how you measured success.
• Tailor to Automation: Emphasize aspects of your work that demonstrate an understanding of operational processes, efficiency, and user empowerment through technology.

📝 Enhancement Note: For operations candidates, framing your portfolio examples around process optimization, efficiency gains, and user adoption of operational tools will resonate strongly. Be prepared to discuss how your designs directly impact business outcomes, much like a RevOps or Sales Ops professional would.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Salesforce Careers portal via the provided URL.
• Portfolio Customization: Select 2-3 of your strongest case studies that specifically highlight complex business process automation, workflow design, or enterprise platform solutions. Ensure these showcase your end-to-end design process and measurable impact.
• Resume Optimization: Tailor your resume to clearly articulate your experience in UX/Product Design, with a strong emphasis on workflow automation, enterprise platforms, and cross-functional collaboration. Use keywords from the job description.
• Interview Preparation: Practice explaining your design process, problem-solving approach, and the impact of your work. Prepare to discuss your experience with Figma, design systems, and accessibility.
• Company Research: Familiarize yourself with Salesforce's mission, values, and recent advancements in AI and automation (e.g., "Agentforce"). Understand their commitment to customer success and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---