Senior Product Designer, iCasino

📍 Job Overview

Job Title: Senior Product Designer, iCasino

Company: Veikkaus Oy

Location: Helsinki, Southern Finland, Finland

Job Type: Full-time (Kokoaikainen)

Category: Product Design / UX/UI Design

Date Posted: March 10, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• This role is pivotal in shaping the future of Veikkaus' iCasino digital products, focusing on end-to-end design for key features.

• The Senior Product Designer will be instrumental in creating user-centered solutions that blend customer needs with strategic business objectives within the evolving iGaming landscape.

• Collaboration with cross-functional teams, including researchers, product owners, and developers, will be essential for delivering seamless, intuitive, and high-quality user experiences.

• A key aspect of the role involves mentoring junior designers, ensuring design quality, consistency, and adherence to established design systems across platforms.

📝 Enhancement Note: While the original job title is "Senior Product Designer, iCasino," the core responsibilities and qualifications strongly indicate a focus on UX/UI Design within the product development lifecycle. The emphasis on "end-to-end design," "user-centered solutions," and "interaction design" aligns with a senior-level UX/UI professional. The iCasino specialization implies a need for domain expertise in the gaming industry.

📈 Primary Responsibilities

• Lead the end-to-end design process for critical iCasino features, from initial concept ideation through to final delivery and implementation.

• Develop high-quality user flows, compelling concepts, interactive prototypes, and comprehensive design documentation that clearly articulate design rationale and solutions.

• Facilitate and lead design workshops to drive collaborative problem-solving and shape effective design outcomes with product and engineering teams.

• Provide mentorship and guidance to junior designers, conducting design reviews to uphold quality standards, ensure consistency, and promote best practices within the design team.

• Champion a user-centered approach, meticulously balancing customer needs and business goals to create impactful and engaging digital experiences.

• Translate complex user requirements and business objectives into intuitive and well-structured user interfaces and interaction designs.

• Contribute to the development and maintenance of scalable design systems, ensuring brand consistency and efficient design workflows across all digital platforms.

• Collaborate closely with product owners to define feature roadmaps and with development teams to ensure accurate implementation of designs.

📝 Enhancement Note: The description emphasizes "end-to-end design," "high-quality user flows, concepts, prototypes, and design documentation," and "mentoring junior designers." These are hallmarks of a senior-level design role. The inclusion of "facilitate design workshops" and "balance user needs with business goals" further solidifies the strategic and collaborative nature of the position.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5+ years of proven experience in product design or UX design, with a demonstrated track record of delivering impactful digital experiences.

• Significant experience in mentoring junior designers and providing constructive feedback to elevate team output.

• Demonstrated experience in designing for cross-platform products, including native iOS (Swift), native Android (Kotlin), mobile web, and desktop web applications.

• Proven international track record in developing and launching successful B2C products.

Required Skills:

• Expert proficiency in Figma, including advanced features such as auto-layout, component variants, and comprehensive library management for scalable design systems.

• Skilled in UX architecture, defining information hierarchies, and structuring complex digital products.

• Proficiency in interaction design, crafting intuitive and engaging user journeys and micro-interactions.

• Strong UI design capabilities, with a keen eye for visual aesthetics, layout, typography, and color theory.

• Deep understanding and practical application of scalable design systems, ensuring consistency and efficiency across products.

• Exceptional communication and storytelling skills, with the ability to clearly articulate design rationale, present concepts, and integrate feedback from diverse stakeholders.

Preferred Skills:

• Experience in the international iGaming industry.

• Familiarity with user research methodologies and the ability to translate research findings into design solutions.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineering teams.

📝 Enhancement Note: The requirement for "5+ years proven experience in product or UX design (including mentorship experience)" and "Expert knowledge of Figma, including advanced features" clearly positions this as a senior role. The emphasis on cross-platform experience (iOS, Android, web) and a "proven international track record in B2C products" are also critical senior-level qualifications. The preference for iGaming experience is a domain-specific requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end design process for at least 2-3 significant digital features or products, showcasing problem definition, ideation, user flows, wireframing, prototyping, and final UI design.

• Include case studies that highlight how user needs were balanced with business goals, with clear articulation of the problem, your role, the solution, and the outcomes.

• Showcase expertise in Figma, detailing the use of auto-layout, component variants, and library management for efficient and scalable design systems.

Process Documentation:

• Present clear documentation of your design process, including how you conduct user research, facilitate workshops, and collaborate with product owners and developers.

• Illustrate your approach to creating and maintaining design systems, including component libraries, style guides, and best practices for ensuring consistency and scalability across projects.

• Include examples of how you have iterated on designs based on user feedback, A/B testing results, or performance metrics.

📝 Enhancement Note: For a Senior Product Designer role, a portfolio is critical. The emphasis is on demonstrating a comprehensive design process, strategic thinking (balancing user needs and business goals), technical proficiency (Figma, design systems), and cross-platform expertise. The request for "design documentation" and "design systems" implies a need for well-structured and maintainable design artifacts.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Excellent employee benefits: Comprehensive package including health insurance, competitive pension contributions, generous paid time off, and potential for performance-based bonuses.

• Professional Development: Opportunities for continuous learning, skill enhancement, and attendance at industry conferences and training.

• Work-Life Balance: Veikkaus promotes a healthy work-life balance with flexible hybrid working arrangements and a supportive company culture.

• Meaningful Work: Contribution to the evolving Finnish gaming market with a focus on responsible gaming and innovation.

• Supportive Team Environment: Access to inspiring and reliable teammates, fostering a collaborative and growth-oriented atmosphere.

Working Hours:

• Standard full-time working hours are approximately 40 hours per week, with a hybrid work model requiring 3 days per week in the Helsinki office. Flexibility is offered within the framework of team collaboration and project needs.

📝 Enhancement Note: The original listing mentions "Excellent employee benefits" and a focus on "Balanced and inspiring work life." Salary information is not provided, so an estimate based on location, experience, and industry has been included. The working hours are inferred from the standard full-time expectation and the explicit mention of a hybrid model.

🎯 Team & Company Context

🏢 Company Culture

Industry:

Company Size:

Founded:

Team Structure:

• The Senior Product Designer will be part of the iCasino team, working within a broader Design department. This department likely includes other product designers, UX researchers, and potentially UI specialists.

• The role reports to the Head of Design, Sanna Shibasaki-Rosenberg, indicating a direct reporting line within the design function.

Methodology:

• Veikkaus emphasizes a commitment to responsible gaming and data-driven decision-making. The design process is expected to be user-centered, balancing user needs with business objectives and ensuring high-quality, consistent experiences.

• Agile methodologies are likely employed for product development, requiring iterative design, close collaboration with engineering, and adaptability to evolving requirements.

Company Website:

• https://www.veikkaus.fi/

📝 Enhancement Note: The company description highlights Veikkaus' role as the Finnish national lottery operator, its mission for responsible gaming, and its strategic preparation for the open iGaming market. This context is crucial for understanding the company culture and the significance of the Senior Product Designer role in driving future growth and competitiveness.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

• The Senior Product Designer will report directly to the Head of Design. This provides a clear line of communication and mentorship from a senior design leader.

Operations Impact:

• The Senior Product Designer will have a direct impact on the user experience of Veikkaus' iCasino products, influencing customer engagement, satisfaction, and retention.

• By delivering user-centered, high-quality designs, the role contributes to the company's competitive positioning in the iGaming market, especially in preparation for the open license market.

• Mentoring junior designers will foster a stronger design team and elevate the overall quality of design output across the organization.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Product Designer or Design Manager role, overseeing larger teams or strategic design initiatives.

• Specialization: Deepen expertise within the iGaming sector, becoming a recognized authority on player experience and responsible gaming design.

• Cross-functional Mobility: Opportunities to collaborate on or transition into roles involving product strategy, UX research leadership, or broader GTM (Go-To-Market) strategy enablement through design.

• Skill Enhancement: Continuous learning through company-provided training, industry events, and exposure to new design challenges and technologies.

• International Exposure: Contribution to Veikkaus' international expansion efforts, providing experience in designing for diverse global markets.

📝 Enhancement Note: This role represents a significant step in a design career. The "Senior" title implies leadership potential and the opportunity to shape not just products, but also design processes and team development. The context of an evolving iGaming market also presents unique growth opportunities related to innovation and market competitiveness.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• The workspace is designed to foster collaboration, with a hybrid model that encourages in-person interaction three days a week. This setup aims to balance focused individual work with team synergy and idea exchange.

• As a Senior Product Designer, you will have access to industry-standard design tools (Figma) and likely a well-equipped digital workspace.

Work Schedule:

• The work schedule is full-time, with a hybrid model requiring 3 days per week in the office. This provides a structured work environment while offering flexibility for personal needs and focused work. The emphasis on "balanced and inspiring work life" suggests a commitment to avoiding excessive overtime and promoting well-being.

📝 Enhancement Note: The hybrid work model (3 days in office) is a key aspect of the work environment. This is designed to leverage the benefits of both remote work (flexibility, focus) and in-office collaboration (team building, spontaneous idea generation). The company's emphasis on diversity and authenticity also shapes the overall workplace atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application and portfolio review by the hiring team to assess qualifications and experience alignment.

• Recruiter/Hiring Manager Call: An initial conversation to discuss the role, company culture, and candidate's background.

• Design Challenge/Portfolio Presentation: A practical exercise or a deep dive into the candidate's portfolio, focusing on problem-solving, design process, and Figma proficiency. This is where you'll articulate your design rationale and impact.

• Team Interviews: Meetings with potential cross-functional colleagues (Product Owners, Developers, other Designers) to assess collaboration style and cultural fit.

• Final Interview: Potentially with a senior leader or Head of Department to discuss strategic alignment and final fit.

Portfolio Review Tips:

• Curate Selectively: Showcase 2-3 of your strongest, most relevant projects that demonstrate end-to-end design, particularly those involving complex features or cross-platform challenges.

• Tell a Story: For each project, clearly define the problem, your specific role and contributions, the design process followed, key decisions made, and the measurable outcomes or impact. Use visuals effectively to illustrate your journey.

• Highlight Figma Expertise: Explicitly demonstrate your proficiency with Figma's advanced features (auto-layout, variants, libraries) within your case studies. Show how you've built and utilized design systems.

• Address iGaming Context: If you have iGaming experience, highlight it. If not, demonstrate how your B2C product design experience and understanding of user psychology are transferable and how you would quickly learn the domain.

• Showcase Mentorship: If applicable, include a project or section that illustrates your experience mentoring junior designers.

Challenge Preparation:

• Understand the iCasino Domain: Research current trends, user behaviors, and common design patterns within the iGaming industry, with a focus on responsible gaming.

• Figma Proficiency: Be ready to demonstrate advanced Figma skills, potentially through a live exercise or by walking through your file structure and component usage.

• Design Rationale: Prepare to articulate the "why" behind your design decisions. Be ready to defend your choices with user-centered reasoning and business considerations.

• Collaboration Scenarios: Think about how you would collaborate with product owners and developers, and how you would handle differing opinions or feedback.

📝 Enhancement Note: The application process emphasizes a portfolio review and likely a design challenge. Candidates should be prepared to showcase their Figma skills, demonstrate a robust design process, and articulate their experience in cross-platform and B2C product design, with a particular focus on how they would approach the iGaming domain.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool, with specific emphasis on advanced features like auto-layout, component variants, and libraries for scalable design systems. Proficiency here is non-negotiable.

• Prototyping Tools: Likely integrated within Figma or separate tools for creating interactive prototypes to test user flows and interactions.

• Design System Management Tools: Tools or methodologies for creating, maintaining, and distributing design systems.

Analytics & Reporting:

• While not explicitly stated as a designer's primary tool, understanding how data informs design is crucial. Familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and measure design impact is beneficial.

CRM & Automation:

• Not directly relevant for the Senior Product Designer's day-to-day tasks, but understanding how CRM and marketing automation tools interact with the user experience can provide valuable context.

📝 Enhancement Note: Figma is highlighted as a critical tool, with specific advanced features mentioned. This indicates that candidates must have deep, practical experience with Figma beyond basic usage. The role implies an understanding of how design integrates with analytics for data-driven decision-making.

👥 Team Culture & Values

Operations Values:

• Responsibility: A strong emphasis on responsible gaming is central to Veikkaus' mission and operations. Designers are expected to contribute to creating safe and ethical gaming experiences.

• Curiosity & Growth: The company fosters an environment where curiosity is valued, encouraging employees to learn, develop new skills, and embrace challenges.

• Collaboration & Support: Veikkaus promotes a culture of teamwork, where colleagues support each other, share knowledge, and work together towards common goals.

• Authenticity: Employees are encouraged to be their true selves, valuing diverse backgrounds, skills, and perspectives.

• Excellence: A drive for success and a commitment to delivering high-quality products and experiences, especially in preparation for market changes.

Collaboration Style:

• The design team operates with a collaborative approach, facilitated by design workshops and cross-functional team structures.

• Emphasis is placed on clear communication, integrating feedback from various stakeholders (product, development, research), and maintaining open dialogue.

• A mentorship model is in place, encouraging knowledge sharing and the development of junior talent within the design function.

📝 Enhancement Note: The company values revolve around responsibility (especially in gaming), continuous learning, strong teamwork, and inclusivity. The collaborative style is geared towards agile product development, requiring designers to work closely with multiple departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Market Transformation: Designing for Veikkaus' iCasino products amidst the significant market changes and increased competition expected with the opening of the Finnish license market in 2027.

• Balancing Act: Continuously balancing the needs of diverse user segments with strict regulatory requirements and business objectives in the gaming industry.

• Cross-Platform Consistency: Ensuring a seamless and consistent user experience across multiple platforms (iOS, Android, web) while leveraging platform-specific best practices.

• Mentorship Responsibilities: Effectively guiding and developing junior designers while managing senior-level design responsibilities.

Learning & Development Opportunities:

• Industry Expertise: Gaining deep knowledge of the iGaming industry, player psychology, and responsible gaming design principles.

• Strategic Design Impact: Contributing to the strategic direction of Veikkaus' digital gaming products and influencing market positioning.

• Leadership Skills: Developing leadership capabilities through mentorship, project leadership, and potential career progression within the design organization.

• Continuous Learning: Access to training, conferences, and internal knowledge-sharing sessions to stay abreast of design trends and technologies.

📝 Enhancement Note: The primary challenge is navigating the evolving iGaming market. Growth opportunities are strongly linked to developing specialized domain expertise and honing leadership skills within a competitive and regulated industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the end-to-end design of a complex feature. What was your process, what challenges did you face, and what was the outcome?" (Focus on your process, Figma usage, and impact.)

• "How do you balance user needs with business goals and regulatory requirements in your design decisions, especially in a regulated industry like gaming?" (Prepare examples demonstrating your strategic thinking.)

• "Walk us through your approach to building and maintaining a scalable design system. How do you ensure adoption and consistency across teams?" (Highlight your Figma library and component variant expertise.)

Company & Culture Questions:

• "What interests you about Veikkaus and the Finnish iGaming market, particularly in light of the upcoming license changes?" (Show you've researched the company and industry.)

• "Describe your experience mentoring junior designers. What is your philosophy on design mentorship?" (Prepare specific examples of guidance and feedback.)

• "How do you ensure your designs are user-centered, and how do you incorporate user feedback into your work?" (Discuss your experience with research and iteration.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, following the design process for each case study. Start with the problem, your role, the solution, and the impact.

• Figma Deep Dive: Be prepared to open your Figma files to showcase your use of auto-layout, component variants, and libraries. Explain why you structured things the way you did.

• Quantify Impact: Whenever possible, use data (e.g., conversion rates, engagement metrics, user satisfaction scores) to demonstrate the success of your designs. If hard data isn't available, use qualitative insights.

• Articulate Rationale: For every decision, explain the reasoning behind it, referencing user needs, business goals, or technical constraints.

• Conciseness: Respect the allotted time. Focus on the most critical aspects of each project.

📝 Enhancement Note: Interview preparation should focus on demonstrating deep Figma expertise, a robust and adaptable design process, strategic thinking aligned with business and regulatory needs, and a clear understanding of responsible gaming principles. Candidates must be ready to articulate their design rationale and showcase their mentorship capabilities.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Veikkaus careers site by March 29, 2026.

• Portfolio Customization: Ensure your portfolio prominently features projects showcasing your end-to-end design process, advanced Figma skills (auto-layout, variants, libraries), and experience with cross-platform B2C products. Tailor your project selection to highlight relevant skills for the iGaming industry.

• Resume Optimization: Update your CV to clearly highlight your 5+ years of experience in product/UX design, mentorship achievements, and proficiency with Figma and design systems. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design rationale, prepare case studies that demonstrate how you balance user needs with business goals, and be ready to discuss your mentorship experience. Research Veikkaus' commitment to responsible gaming.

• Company Research: Understand Veikkaus' mission, its current market position, and its strategic goals for the upcoming iGaming market opening. Familiarize yourself with their existing iCasino products to identify potential areas for contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, especially regarding salary estimates and specific interview processes, should be verified directly with the hiring organization or hiring manager, Sanna Shibasaki-Rosenberg.