Senior Product Designer, Fleet Experience

📍 Job Overview

Job Title: Senior Product Designer, Fleet Experience

Company: Geotab

Location: Atlanta, Georgia - USA

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-04-27T13:39:30

Experience Level: Senior (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive user-centered design initiatives for the complex MyAdmin platform, focusing on customer management tasks like billing, device management, and support.

• Lead product design projects from initial discovery and user research through to successful implementation, ensuring a seamless user experience.

• Collaborate closely with cross-functional teams, including Product Management, Product Operations, Development, Customer Success, and Data Science, to translate complex data and user needs into intuitive design solutions.

• Develop and maintain a scalable component library and design system, ensuring consistency and efficiency across the product suite.

📝 Enhancement Note: This role is focused on internal-facing platform design, specifically for customer management. While the title is "Product Designer," the responsibilities lean heavily into UX/UI with a strong emphasis on complex data handling and multiple user personas, requiring a strategic approach to design operations. The "Fleet Experience" aspect likely refers to the overarching domain of Geotab's connected transportation solutions, but the core focus is the MyAdmin platform.

📈 Primary Responsibilities

• Lead the end-to-end product design process for the MyAdmin platform, from user research and ideation to high-fidelity prototyping and final implementation.

• Define and evolve user personas and journey maps to deeply understand the needs of diverse user groups interacting with the MyAdmin platform.

• Conduct user research, usability testing, and data analysis to gather insights and inform design decisions, ensuring solutions are user-centric and effective.

• Design intuitive user interfaces and workflows for complex functionalities such as billing, device management, returns, and support ticket handling.

• Collaborate with Product Managers and Developers to translate business requirements and technical constraints into elegant and functional design solutions.

• Champion and contribute to the development and maintenance of a robust design system and component library, ensuring consistency and scalability.

• Proactively identify opportunities to enhance design capabilities, methodologies, and workflows to improve efficiency and product quality.

• Mentor and support junior designers, sharing expertise and fostering a culture of design excellence and knowledge sharing.

• Effectively communicate design concepts, rationale, and outcomes to stakeholders at all levels through compelling storytelling and presentations.

• Advise management on user-centric design principles and best practices to elevate the organization's overall design maturity.

📝 Enhancement Note: The responsibilities highlight a strong need for strategic thinking, leadership in design initiatives, and a deep understanding of complex systems. The emphasis on "simplifying complexity" and working with "vast amounts of data" suggests a need for designers who can not only create aesthetically pleasing interfaces but also architect logical and efficient user flows for intricate B2B platforms.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for a Senior Product Designer role.

Experience: 3-5 years of relevant industry experience, with a preference for candidates with more extensive experience within that range. Experience in designing complex B2B platforms, customer management systems, or data-intensive applications is highly advantageous.

Required Skills:

• Proficiency in UI design and collaborative tools, including Figma, Figmake, and Figjam (or equivalents).

• Deep knowledge of product design principles and design systems, including the ability to create, maintain, and scale component libraries and documentation.

• Proven experience with the user-centered design process, encompassing user research, workshop facilitation, and high-level design strategy through to implementation.

• Strong technical competence with tools like Google Suite.

• Working understanding of front-end development principles (React, HTML, CSS) to facilitate effective collaboration with engineering teams.

• Excellent communication and storytelling skills, with the ability to articulate complex ideas and design decisions to diverse stakeholders.

• Experience in analyzing vast amounts of data and interacting with multiple user personas.

Preferred Skills:

• Familiarity with AI-assisted design tools such as Claude Code, Lovable, or UX Pilot.

• Experience in the telematics, IoT, or connected transportation industries.

• Demonstrated ability to lead design initiatives and mentor junior team members.

• Experience with agile development methodologies.

• A portfolio showcasing successful design projects for complex platforms and B2B applications.

📝 Enhancement Note: The requirement for familiarity with specific AI design tools is noteworthy and suggests Geotab is investing in cutting-edge design technologies. The explicit mention of "vast amounts of data" and "multiple different user personas" points towards a need for strong analytical and problem-solving skills in a design context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 significant design projects, with a strong emphasis on complex B2B platforms or customer management systems.

• Clearly articulate your role and contributions within each project, detailing the design process from discovery to implementation.

• Demonstrate proficiency in user research methodologies, including user interviews, usability testing, and persona development.

• Highlight experience in creating and managing design systems, including component libraries, style guides, and documentation.

• Include examples of how you have simplified complex workflows and data visualizations for diverse user groups.

Process Documentation:

• Provide examples of how you have documented design decisions, user flows, and system interactions.

• Showcase your approach to collaborating with Product Management and Development teams, including any specific workflows or documentation practices used.

• Demonstrate your understanding of design system documentation, including guidelines for component usage and contribution.

• Include evidence of how you have conducted and utilized user feedback loops to iterate on designs and improve processes.

📝 Enhancement Note: A strong portfolio is critical for this role, especially one that demonstrates experience with complex, data-driven platforms and internal tools. Candidates should be prepared to walk through their design process, explain their rationale, and highlight how their designs have solved specific business or user problems.

💵 Compensation & Benefits

Salary Range: $104,400 - $135,700 CAD per year.

Note on Salary: The provided range is in Canadian Dollars (CAD). Given the job location is Atlanta, Georgia, USA, it's important to note this discrepancy. This may indicate a global compensation structure or an error in the source data. For a Senior Product Designer role in Atlanta, a typical US-based salary range would likely be higher and in USD.

Benefits:

• Flexible working arrangements (hybrid model).

• Home office reimbursement program.

• Baby bonus & parental leave top-up program.

• Online learning and networking opportunities.

• Electric vehicle purchase incentive program.

• Competitive medical and dental benefits.

• Retirement savings program.

Note: These benefits are offered to full-time permanent employees only.

Working Hours: Approximately 40 hours per week, with flexibility for hybrid work. Employees are encouraged to utilize Geotab's office spaces as frequently as they like. Reliable internet with at least 50mb DL/10mb UL is required for remote work.

📝 Enhancement Note: The salary is listed in CAD for a US-based role, which is unusual and might require clarification. Candidates should research typical Senior Product Designer salaries in Atlanta, USA, in USD to gauge market competitiveness. The benefits package is comprehensive, with unique offerings like an EV purchase incentive and robust parental support, reflecting a strong employee-centric approach.

🎯 Team & Company Context

🏢 Company Culture

Industry: Internet of Things (IoT) and Connected Transportation. Geotab is a global leader in this sector, leveraging data analytics and machine learning to optimize fleet management, enhance safety, and promote sustainability.

Company Size: Geotab is a global company, likely falling into the "Large Enterprise" category based on its extensive operations and market presence. This size implies structured processes, significant resources, and opportunities for broad impact.

Founded: Geotab was founded in 2000. This long history suggests stability, a proven track record, and established market leadership.

Team Structure:

• The design team likely operates within a Product department, collaborating closely with Product Management and Engineering.

• As a Senior Designer, you will be part of a team that values user-centricity, data-driven decision-making, and cross-functional collaboration.

Methodology:

• Geotab emphasizes a data-driven approach, utilizing billions of data points daily for analytics and machine learning.

• The design process is user-centered, focusing on understanding user behaviors, preferences, and pain points through research and testing.

• Workflow optimization and efficiency are key, especially for internal platforms like MyAdmin, ensuring seamless operations for Geotab's customers.

Company Website: https://www.geotab.com/

📝 Enhancement Note: Geotab's focus on IoT and connected transportation positions it at the forefront of technological innovation. The company's scale and longevity suggest a stable yet dynamic work environment where a Senior Product Designer can make a substantial impact on critical internal platforms that support their global customer base.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role in Product Design. It requires not only strong design execution skills but also strategic thinking, leadership in design initiatives, and the ability to influence product direction. The focus is on designing for complex internal platforms like MyAdmin.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Head of Product Design. They will work closely with Product Managers, Product Owners, and Development teams.

Operations Impact: The designs created for the MyAdmin platform directly impact Geotab's operational efficiency, customer satisfaction, and the overall usability of their core customer management tools. This role is crucial for ensuring that Geotab's internal processes and customer-facing administrative functions are streamlined and effective, contributing to overall business success.

Growth Opportunities:

• Skill Advancement: Deepen expertise in designing for complex enterprise applications, data visualization, and potentially AI-assisted design workflows.

• Leadership Development: Opportunities to mentor junior designers, lead design sprints, and contribute to the evolution of Geotab's design strategy and processes.

• Cross-functional Exposure: Gain deeper understanding of product management, development, customer success, and data science within a leading IoT company.

• Career Progression: Potential to move into Lead Product Designer roles, management positions, or specialize in specific areas of product design.

📝 Enhancement Note: The role offers significant opportunities for growth within a leading tech company. The emphasis on complex B2B platforms and internal tools means a Senior Designer can develop highly specialized and valuable skills in UX/UI for enterprise environments.

🌐 Work Environment

Office Type: Geotab offers a hybrid work model, encouraging employees to use their well-equipped offices as much as they like, while also supporting remote work with robust cloud-based tools and policies.

Office Location(s): The primary location for this role is Atlanta, Georgia, USA. Geotab has multiple office locations globally, but this role is specifically based in Atlanta.

Workspace Context:

• Collaboration: The environment fosters cross-functional collaboration, with designers working closely with Product, Engineering, and other stakeholders. This will involve regular meetings, workshops, and informal discussions.

• Tools & Technology: Access to industry-standard design tools (Figma, etc.) and AI-assisted design tools is provided, alongside cloud-based applications for seamless remote and in-office work.

• Team Interaction: Opportunities exist for both focused individual work and collaborative sessions, benefiting from the presence of a diverse and talented team.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid model offers flexibility, allowing individuals to balance in-office and remote work to best suit their productivity and team needs.

📝 Enhancement Note: The hybrid model emphasizes flexibility and employee choice, supported by strong digital infrastructure. This approach aims to maintain Geotab's culture and collaboration while accommodating modern work preferences.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, looking for alignment with the core requirements and experience.

• Portfolio Review & Technical Interview: You will likely be asked to present your portfolio, detailing 2-3 key projects that showcase your design process, problem-solving skills, and impact. This stage will also involve technical questions about design tools, methodologies, and collaboration with development teams.

• Cross-functional Interviews: Interviews with Product Managers, fellow Designers, and potentially engineers to assess your collaboration style, communication skills, and how you approach complex design challenges.

• Final Interview: May involve a discussion with senior leadership to assess strategic thinking, cultural fit, and overall experience.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience with complex platforms, data-driven design, and user-centered problem-solving, particularly those relevant to internal tools or customer management.

• Tell a Story: For each project, clearly articulate the problem, your role, the challenges faced, your design process, the solutions you implemented, and the impact of your work using metrics where possible.

• Showcase Process: Detail your research, ideation, prototyping, testing, and iteration phases. Explain your rationale behind design decisions.

• Highlight Collaboration: Include examples of how you have worked effectively with cross-functional teams, engineers, and stakeholders.

• Design System Focus: If applicable, showcase your experience with design systems, component libraries, and ensuring design consistency.

Challenge Preparation:

• Be prepared for potential design exercises or case studies that simulate real-world problems encountered on the MyAdmin platform.

• Practice articulating your design thinking process and justifying your decisions under pressure.

• Research Geotab's products and target audience to understand their business context and user needs.

• Prepare questions to ask the interviewers about the team, challenges, and the company's design philosophy.

📝 Enhancement Note: The emphasis on a portfolio showcasing complex B2B platforms and data-driven design is crucial. Candidates should be ready to deep-dive into their process and demonstrate how they translate intricate requirements into user-friendly solutions.

🛠 Tools & Technology Stack

Primary Tools:

• UI Design & Collaboration: Figma, Figmake, Figjam (or equivalents). Proficiency in these is essential.

• Prototyping: Figma's prototyping capabilities, or similar tools.

• AI-Assisted Design: Familiarity with tools like Claude Code, Lovable, or UX Pilot is preferred, indicating a forward-thinking approach by Geotab.

Analytics & Reporting:

• Data Analysis: Experience working with data to inform design decisions is critical. While specific tools aren't listed, familiarity with how to interpret user data and analytics is key.

• Google Suite: Proficiency in Google Workspace (Docs, Sheets, Slides) for documentation, collaboration, and presentations.

CRM & Automation:

• While not directly a design tool, understanding how design integrates with CRM and automation platforms can be beneficial for internal tools like MyAdmin.

📝 Enhancement Note: Geotab's preference for specific AI design tools suggests they are actively exploring and integrating advanced technologies into their design workflow. Candidates should highlight any experience with these or similar AI-powered design aids.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding and serving user needs through research and empathy.

• Data-Driven Decisions: Utilizing data analytics and insights to inform design strategy and validate solutions.

• Efficiency & Optimization: Focus on streamlining complex processes and improving operational efficiency for both internal users and Geotab's customers.

• Collaboration: Fostering a team-oriented environment where cross-functional partnerships are key to success.

• Innovation: Encouraging new ideas and embracing emerging technologies, including AI, to enhance design capabilities.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Management, Development, Customer Success, and Data Science, requiring strong communication and partnership skills.

• Knowledge Sharing: A culture that encourages sharing best practices, mentoring junior colleagues, and continuous learning within the design team.

• Feedback Loop: Openness to constructive feedback and a process for iterating on designs based on input from various stakeholders.

📝 Enhancement Note: The company culture appears to be a blend of data-driven pragmatism and a commitment to user experience, with a strong emphasis on teamwork and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: Designing intuitive solutions for the MyAdmin platform, which handles complex customer management tasks (billing, device management, support tickets) and deals with vast amounts of data.

• Diverse User Personas: Catering to the needs of multiple, potentially conflicting, user personas within a single platform.

• Balancing Stakeholder Needs: Aligning design solutions with business objectives, technical constraints, and diverse user requirements.

• Staying Ahead of Technology: Keeping pace with evolving design tools, AI advancements, and industry trends in IoT and connected transportation.

Learning & Development Opportunities:

• Specialized UX Skills: Developing expertise in designing for complex enterprise SaaS applications and data-intensive environments.

• Mentorship: Opportunity to be mentored by senior designers and to mentor junior team members, enhancing leadership skills.

• Industry Exposure: Gaining deep insights into the IoT and connected transportation industry through a leading company like Geotab.

• Design System Evolution: Contributing to the growth and refinement of Geotab's design system.

📝 Enhancement Note: This role presents a significant opportunity to tackle challenging design problems in a critical area of Geotab's business, fostering substantial professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a solution for a complex B2B platform with multiple user types. What was your process and what was the outcome?"

• "How do you approach simplifying vast amounts of data into an easily digestible and actionable user interface?"

• "Walk us through your process for developing and maintaining a design system. What are the key components and challenges?"

Company & Culture Questions:

• "What interests you about Geotab and the connected transportation industry?"

• "How do you see your design philosophy aligning with Geotab's values of user-centricity and data-driven decision-making?"

• "Describe your experience working in a hybrid or remote team environment. How do you ensure effective collaboration?"

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the business problem, the user need, your specific contributions, the design solutions, and the measurable impact (e.g., increased efficiency, reduced errors, improved user satisfaction).

• Show, Don't Just Tell: Use visuals effectively to demonstrate your design process, from wireframes and user flows to high-fidelity mockups and prototypes.

• Explain Your Rationale: Be prepared to defend your design decisions, explaining why you made certain choices based on research, user feedback, and best practices.

• Highlight Collaboration: Emphasize how you worked with cross-functional teams and incorporated feedback.

• Tailor to MyAdmin: If possible, draw parallels between your portfolio projects and the challenges of designing for a complex customer management platform like MyAdmin.

📝 Enhancement Note: Interviewers will be looking for a strong understanding of design strategy, a practical approach to problem-solving, and the ability to articulate complex ideas clearly and concisely. Demonstrating experience with enterprise-level design challenges is key.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Geotab careers portal via the provided link.

• Portfolio Customization: Ensure your portfolio prominently features projects that demonstrate your experience with complex B2B platforms, data-driven design, and user-centered problem-solving, especially those related to customer management or internal tools.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "user-centered design," "design systems," "Figma," "complex data," "user personas," and "cross-functional collaboration." Quantify your achievements whenever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, design rationale, and the impact of your work. Prepare to discuss your experience with the required tools and methodologies.

• Company Research: Familiarize yourself with Geotab's products, mission, and company culture. Understand their position in the IoT and connected transportation market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The salary currency discrepancy (CAD for a US role) should be clarified with Geotab.