Senior Product Designer, Fanatics One

📍 Job Overview

Job Title: Senior Product Designer, Fanatics One

Company: Fanatics Betting & Gaming

Location: New York, NY, United States

Job Type: Full-Time

Category: Product Design / UX Design (Platform & Systems Focus)

Date Posted: April 16, 2026

Experience Level: Senior (6+ years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the design of scalable, cross-tenant user experiences for the Fanatics ONE ecosystem, focusing on identity, loyalty, and navigation across multiple products and brands.

• Develop and maintain a robust design system and reusable SDK components to ensure consistency, efficiency, and quality across the Fanatics digital platform.

• Drive the adoption of platform-powered design patterns, enabling teams to ship cohesive and intuitive experiences with confidence and speed.

• Collaborate closely with product management, engineering, and UX research to translate complex requirements into elegant, user-centric design solutions.

• Champion accessibility, inclusive design, and best practices to elevate the overall user experience for millions of global sports fans.

📝 Enhancement Note: This role is highly specialized, focusing on platform and SDK-driven design within a large, multi-product ecosystem. The emphasis on "designing once and enabling teams to ship everywhere" signifies a strong need for systems thinking, reusable components, and a deep understanding of how to balance consistency with tenant-specific needs. The "Fanatics ONE ecosystem" and its connection to "identity, loyalty, and cross-product journeys" suggest a core responsibility in building the foundational user experience layer that connects various Fanatics offerings.

📈 Primary Responsibilities

• Design cross-tenant, user-facing experiences for the Fanatics ONE SDK, including identity management, authentication flows, loyalty programs, FanCash earning and redemption, and ecosystem navigation.

• Define and document modular, reusable UX patterns and components that form the core of the Fanatics ONE design system, ensuring scalability and reducing redundant design/engineering efforts.

• Translate complex platform and product requirements into clear, intuitive interaction models and user flows that are adaptable across diverse products, brands, and contexts within the Fanatics ecosystem.

• Advocate for and implement cohesive, accessible, and predictable fan experiences as users navigate through various Fanatics products, reinforcing the value proposition of Fanatics ONE.

• Collaborate closely with Product Managers to understand business priorities and customer needs, and with Engineering to define SDK component APIs and determine functional ownership from an experience perspective, considering frontend and platform constraints.

• Build high-fidelity prototypes in Figma to validate concepts, test usability, and gather feedback across multiple tenant contexts and user segments.

• Partner with UX Research to conduct qualitative and quantitative studies, evaluating comprehension, cross-tenant effectiveness, and overall user satisfaction.

• Contribute to the creation and maintenance of experience standards, accessibility compliance guidelines, and UX best practices that govern the development of SDK-powered experiences.

• Facilitate design reviews, working sessions, and workshops to foster alignment and shared understanding of design principles and patterns among cross-functional teams.

• Mentor junior designers and contribute to a culture of strong systems thinking, craft excellence, and continuous improvement within the design team.

📝 Enhancement Note: The responsibilities highlight a significant emphasis on "systems design" and "platform design." This goes beyond typical product design to focus on creating the underlying structure and reusable elements that empower other product teams. The explicit mention of "SDK-powered design" and "cross-tenant experiences" indicates a need for a strategic, architectural approach to UX. The role requires not just designing interfaces but also defining APIs and ensuring functional ownership from an experience perspective, bridging the gap between design and engineering at a platform level.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 6+ years of progressive experience designing digital products across web and mobile platforms, with a significant portion focused on platform, systems, or design system initiatives.

Required Skills:

• Proven expertise in systems design, platform design, and the development/management of design systems.

• Deep proficiency in Figma for creating high-fidelity designs, prototypes, and design system components.

• Strong understanding of accessibility standards (e.g., WCAG) and proven experience applying inclusive design principles.

• Demonstrated ability to design reusable components and modular UX patterns that scale effectively across multiple products, teams, and contexts.

• Experience designing core user journeys such as identity management, authentication, loyalty programs, payments, or rewards experiences.

• Excellent communication skills with the ability to articulate complex design rationale and technical constraints to diverse audiences, including engineers, product managers, and stakeholders.

• Comfort and experience collaborating closely with engineers, understanding frontend and platform constraints, and partnering on API definitions.

• Comfort and experience collaborating closely with product managers, balancing business priorities with customer needs and user experience goals.

• Proven ability to conduct UX research and iterate designs based on qualitative and quantitative insights.

• Experience with rapid prototyping tools to quickly validate design concepts.

• An agile mindset and proven ability to operate effectively in fast-moving, evolving environments.

Preferred Skills:

• Experience designing for SDKs or platform-as-a-service (PaaS) offerings.

• Familiarity with the sports, gaming, collectibles, or e-commerce industries.

• Experience with data analysis and using metrics to inform design decisions and measure impact.

• Mentorship experience or a proven track record of contributing to design team growth and craft excellence.

📝 Enhancement Note: The requirement for 6+ years of experience, coupled with the focus on "systems design, platform design, or design systems," indicates this is a senior-level individual contributor role. The emphasis on designing "identity, authentication, loyalty, payments, or rewards experiences" suggests the core functional areas where the candidate's expertise will be applied. The "agile mindset" and comfort in "fast-moving, evolving environments" are critical for a company like Fanatics, which is rapidly expanding its digital footprint.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating experience in systems design, platform design, or design systems development.

• Clearly articulate your role and contributions in each case study, especially regarding the creation of reusable components, patterns, and scalable solutions.

• Provide examples of how your designs have been implemented across multiple products or teams, highlighting the impact of your work on consistency and efficiency.

• Include examples of how you have collaborated with engineering and product teams to define functional requirements and technical constraints for platform components or SDKs.

Process Documentation:

• Detail your process for translating complex platform requirements into scalable interaction models and user flows.

• Explain your methodology for designing modular, reusable UX patterns and components, including how you consider extensibility and future states.

• Showcase your approach to prototyping, user testing, and iterating designs based on research insights and cross-tenant considerations.

• Describe how you contribute to and maintain experience standards, guidelines, and best practices for platform-powered design.

• Illustrate how you facilitate design reviews and collaborate cross-functionally to drive alignment and adoption of design systems.

📝 Enhancement Note: For a role focused on platform and SDK design, a portfolio is paramount. It must go beyond showcasing individual screens to demonstrating a systematic approach. The emphasis should be on how the candidate has built foundational design elements that enable other teams, highlighting scalability, reusability, and cross-product impact. Documenting the process of creating and implementing design systems or platform components is crucial.

💵 Compensation & Benefits

Salary Range: $147,000 - $193,000 USD per year.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Bonus: Eligibility for performance-based bonuses.

• Full-time Employment: Standard benefits associated with full-time roles.

• Additional Benefits: Further details available at benefitsatfanatics.com, likely including retirement savings plans, paid time off, and other wellness programs.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with flexibility expected in a hybrid work environment and fast-paced industry.

📝 Enhancement Note: The provided salary range is competitive for a Senior Product Designer role in a high-cost-of-living area like New York City. The mention of "Geographical Compensation Zones" indicates that the final salary may vary based on the applicant's specific location within Fanatics' defined zones. The benefits information points to a standard but comprehensive package, with specific details accessible via the provided URL, which candidates should explore.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Sports Platform, E-commerce, Collectibles, Betting & Gaming.

Company Size: Over 22,000 employees globally.

Founded: Fanatics was founded in 1995, evolving into a major digital sports platform.

Team Structure:

• The Product Design team operates within a large, global organization with multiple business units (Commerce, Collectibles, Betting & Gaming).

• This role is part of the Fanatics ONE ecosystem team, which likely comprises dedicated product managers, engineers, UX researchers, and designers focused on building a cohesive platform experience.

• Reporting structure likely involves a Design Lead or Director, with the Senior Product Designer acting as a key individual contributor.

Methodology:

• Fanatics emphasizes a data-driven approach, using analytics and fan insights to inform product development and strategy.

• The company operates in a fast-paced, agile environment, prioritizing speed to market and continuous iteration.

• A strong focus on "relentlessly enhancing the fan experience" and "delighting sports fans globally" guides product decisions.

• Systems thinking and platform-first approaches are increasingly important as Fanatics scales its digital offerings.

Company Website: https://www.fanatics.com/

📝 Enhancement Note: Fanatics is a rapidly growing and diversifying company that has expanded significantly beyond its initial e-commerce roots. Its ambitious vision to build a "leading global digital sports platform" implies a complex, interconnected ecosystem. For a designer, this means opportunities to work on a massive scale, impacting millions of fans, but also requires navigating complexity and ensuring consistency across many touchpoints. The company culture is likely fast-paced, data-informed, and fan-obsessed.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for experienced designers who can operate independently, lead complex design initiatives, and mentor others. The focus on systems and platform design positions this role as a critical enabler for multiple product teams, offering significant influence.

Reporting Structure: Typically reports to a Design Manager or Director within the Fanatics ONE product organization. The role involves close collaboration with Product Managers and Engineering Leads for the Fanatics ONE platform and its integrated products.

Operations Impact: The work directly impacts key business metrics such as member growth, cross-tenant adoption, FanCash engagement, and overall ecosystem coherence. By designing foundational elements for identity and loyalty, this role plays a crucial part in driving user retention and lifetime value across the entire Fanatics digital footprint.

Growth Opportunities:

• Specialization: Deepen expertise in platform design, design systems, and complex ecosystem architecture.

• Leadership: Transition into a Design Lead or Manager role, overseeing a team or a specific product area within Fanatics ONE.

• Cross-functional Mobility: Gain exposure to various Fanatics business units (Commerce, Collectibles, Betting & Gaming) and contribute to their respective design strategies.

• Strategic Influence: Influence the long-term product roadmap and design strategy for the entire Fanatics digital ecosystem.

• Mentorship: Formal and informal opportunities to mentor junior designers, contributing to the growth and development of the design team.

📝 Enhancement Note: This senior role offers substantial growth potential beyond individual contribution. The opportunity to shape a foundational platform for a major player in the sports industry provides a unique career trajectory. The emphasis on systems thinking and cross-functional collaboration prepares designers for leadership roles that require strategic vision and the ability to influence at an organizational level.

🌐 Work Environment

Office Type: Hybrid work model. This typically involves a mix of in-office collaboration and remote work, allowing for flexibility while maintaining team cohesion and in-person interaction.

Office Location(s): Primarily based in New York, NY, a major hub for technology and design talent. The company also has a global presence, but this role is specified for New York.

Workspace Context:

• The New York office is likely a modern, collaborative workspace designed to foster innovation and teamwork, common in tech companies of Fanatics' size.

• Access to state-of-the-art design tools, including Figma and other relevant software, will be standard.

• Opportunities for frequent interaction with product managers, engineers, UX researchers, and other designers within the Fanatics ONE team and across different operating companies.

• The environment is expected to be fast-paced and dynamic, aligning with the company's growth and ambitious goals in the digital sports space.

Work Schedule: Standard professional work schedule, typically 40 hours per week. While hybrid, the nature of platform design and rapid development may require occasional flexibility to meet project deadlines or participate in critical cross-functional sessions.

📝 Enhancement Note: The hybrid nature of the role in a major city like New York suggests a balance between structured in-office collaboration and personal flexibility. For a designer focused on systems, this hybrid model can be effective for deep work (remote) and collaborative sessions (in-office). The "fast-paced and dynamic" environment implies a need for adaptability and proactive engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio, assessing your experience against the core requirements.

• Portfolio Presentation & Design Challenge: You will likely be asked to present 2-3 key case studies from your portfolio, focusing on your systems thinking and platform design approach. A design challenge may be given, either take-home or live, to assess your problem-solving skills, design process, and ability to work within constraints relevant to the Fanatics ONE ecosystem.

• Cross-functional Interviews: Interviews with Product Managers, Engineering Leads, and potentially other Designers to evaluate your collaboration skills, technical understanding, and ability to articulate design decisions.

• Hiring Manager Interview: A final discussion with the hiring manager to assess cultural fit, strategic thinking, and overall suitability for the senior role.

Portfolio Review Tips:

• Highlight Systems Thinking: Clearly demonstrate your approach to designing scalable, reusable components and patterns. Use visuals and diagrams to illustrate your design system architecture and how it enables consistency.

• Showcase Cross-Tenant Impact: If possible, present case studies where your work has been implemented across multiple products or teams. Quantify the impact on efficiency, adoption, or user experience.

• Detail Your Process: Explain your end-to-end design process, from problem definition and user research to prototyping, testing, and iteration, with a specific focus on platform constraints and SDK considerations.

• Emphasize Collaboration: Illustrate instances where you effectively partnered with engineers and product managers to define requirements, constraints, and APIs.

• Accessibility First: Ensure your portfolio examples reflect a strong commitment to accessibility and inclusive design.

Challenge Preparation:

• Understand the Ecosystem: Research Fanatics ONE, its current offerings (games, commerce, collectibles, betting), and the potential value of a unified platform.

• Systems Approach: Be prepared to think about how to design for scalability and reusability, not just a single screen or feature. Consider how new features might integrate into an existing system.

• Constraints: Anticipate design challenges that involve technical limitations, platform APIs, or balancing consistency with brand individuality.

• Communication: Practice articulating your design decisions clearly and justifying them with user needs, business goals, and technical feasibility.

📝 Enhancement Note: The interview process for a senior, specialized role like this will heavily scrutinize the candidate's systems thinking and ability to design for scale. The portfolio review is critical, and candidates should prepare to walk through their thought process for building foundational design elements and enabling other teams. The design challenge will likely test their ability to apply these principles to a relevant scenario.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and design system management. High proficiency is a must.

• Prototyping Tools: In addition to Figma's capabilities, familiarity with other rapid prototyping tools might be beneficial.

• Design System Management Tools: Experience with tools or methodologies for organizing, documenting, and disseminating design system components and guidelines.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and measure the impact of design decisions.

CRM & Automation:

• While not a direct CRM role, understanding how design integrates with CRM systems and user data platforms is valuable.

• Awareness of automation principles in design workflows and how design systems can streamline development processes.

• Experience with integration concepts between different platforms and services, particularly as it relates to user identity and data flow.

📝 Enhancement Note: The core technical requirement is advanced proficiency in Figma. Beyond that, the role requires a strong understanding of how design systems interact with engineering workflows and how to leverage analytics to inform and validate design. Familiarity with the broader tech stack of a digital platform company, including CRM and automation concepts, is a plus.

👥 Team Culture & Values

Operations Values:

• Fan-First: A relentless commitment to understanding and delighting sports fans is the guiding principle for all product decisions.

• Innovation: Encouraging creative solutions and embracing new technologies to build a leading digital sports platform.

• Collaboration: A strong emphasis on teamwork, cross-functional partnership, and shared success across diverse teams and business units.

• Impact-Driven: Focusing on measurable outcomes and driving tangible business results through effective design and product strategy.

• Excellence & Craft: A dedication to high-quality design, attention to detail, and continuous improvement in design craft and process.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with Product Management and Engineering to ensure alignment on strategy, technical feasibility, and user experience goals.

• Systems-Oriented: Working collaboratively to define and evolve shared design patterns and components, promoting consistency and efficiency.

• Feedback Exchange: Openness to constructive feedback from peers, stakeholders, and users, with a structured approach to design reviews and working sessions.

• Knowledge Sharing: Actively contributing to the design team's knowledge base through documentation, presentations, and mentorship.

📝 Enhancement Note: The company values are centered around the fan experience, innovation, and a collaborative, impact-driven approach. For a designer working on a core platform, this means balancing user needs with business objectives and technical realities, all while contributing to a cohesive and evolving ecosystem. The collaboration style emphasizes proactive communication and a shared sense of ownership.

⚡ Challenges & Growth Opportunities

Challenges:

• Ecosystem Complexity: Designing for a vast and evolving digital ecosystem with numerous interconnected products and brands requires careful management of complexity and maintaining user coherence.

• Balancing Consistency and Flexibility: Finding the right balance between enforcing strict design system rules for consistency and allowing individual product teams the flexibility needed for unique brand expressions and feature sets.

• Cross-Team Alignment: Ensuring buy-in and consistent adoption of platform-designed experiences and SDK components across potentially siloed product teams and operating companies.

• Rapid Iteration: Operating in a fast-paced environment means designs must be adaptable and ready for quick iteration based on data, research, and market changes.

• Technical Constraints: Navigating and understanding the implications of frontend and platform constraints on design possibilities, and effectively communicating trade-offs with engineering.

Learning & Development Opportunities:

• Platform Design Mastery: Deepen expertise in designing for complex digital platforms, SDKs, and large-scale design systems.

• Strategic Product Influence: Gain significant influence over the strategic direction and user experience architecture of Fanatics' rapidly growing digital offerings.

• Cross-Functional Acumen: Develop a strong understanding of business operations across e-commerce, collectibles, and betting/gaming sectors.

• Leadership Skills: Opportunities to mentor junior designers and potentially lead design initiatives for key platform features.

• Industry Exposure: Work at the forefront of digital innovation in the sports industry, engaging with cutting-edge technologies and fan engagement strategies.

📝 Enhancement Note: The primary challenges in this role stem from the scale and complexity of Fanatics' digital ecosystem and the need to drive consistency through a platform-first approach. Growth opportunities are significant, offering a path to deepen specialized skills and gain broad strategic influence within a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a reusable component or pattern that was adopted across multiple products or teams. What was your process, and what was the impact?" (Focus on systems thinking, collaboration, and measured outcomes.)

• "How would you approach designing an SDK component that needs to accommodate different brand styles while maintaining core functionality and accessibility?" (Assess understanding of platform constraints, flexibility, and design system principles.)

Company & Culture Questions:

• "Based on your research, what do you see as the biggest opportunity for Fanatics ONE to enhance the fan experience through design?" (Demonstrate research, strategic thinking, and fan-centricity.)

• "How do you ensure your designs are accessible and inclusive for all users, and how would you advocate for these principles within a large organization?" (Assess commitment to accessibility and advocacy skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your process, the solution, and the measurable impact. Use a consistent structure.

• Focus on Systems: Emphasize how you approached the design from a systems perspective – identifying patterns, creating reusable elements, and considering scalability.

• Show, Don't Just Tell: Use clear visuals, diagrams, and prototypes to illustrate your design decisions and their impact. Highlight the evolution of the design based on feedback and data.

• Quantify Impact: Wherever possible, provide data points or metrics that demonstrate the success of your designs (e.g., increased adoption, improved conversion, reduced errors, faster development).

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices, technical considerations, and collaborative process.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of systems design, platform thinking, and the ability to translate complex requirements into scalable solutions. Candidates should be ready to articulate their process, showcase their portfolio with a systems-centric lens, and discuss how they would navigate the unique challenges of designing for a large, multi-faceted digital ecosystem.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your comprehensive application through the provided link on the Fanatics Betting & Gaming careers page.

• Portfolio Customization: Tailor your portfolio to specifically highlight case studies demonstrating your experience in systems design, platform design, and/or design systems. Emphasize projects where you designed reusable components, defined interaction models for SDKs, or influenced cross-product consistency.

• Resume Optimization: Ensure your resume clearly articulates your 6+ years of experience, focusing on keywords such as "systems design," "platform design," "design systems," "Figma," "accessibility," and "SDK design." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your systematic approach, collaborative process, and the impact of your work. Prepare to discuss how you would tackle design challenges within a large, hybrid ecosystem like Fanatics ONE.

• Company Research: Thoroughly research Fanatics ONE, its current products, and its stated mission. Understand the company's culture and values, particularly its fan-centric approach and emphasis on innovation and collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.