Senior Product Designer - Design systems (Bangkok Based, Relocation Provided)

📍 Job Overview

Job Title: Senior Product Designer - Design Systems Company: Agoda Location: Bangkok, Thailand Job Type: Full-time Category: Product Design / Design Systems Date Posted: October 16, 2025 Experience Level: 10+ years (overall), 4+ years in Design Systems Remote Status: On-site (Relocation provided)

🚀 Role Summary

• Drive the evolution and adoption of the Agoda Design System (ADS) to enhance product quality and efficiency across multiple platforms.
• Foster collaboration and alignment with cross-functional teams, including product managers, engineers, and other designers.
• Apply systems thinking to create scalable, reusable patterns that ensure consistency and improve user experience globally.
• Champion best practices in UI design, accessibility, and user-centered design principles.
• Coach and mentor junior designers to elevate design systems expertise within the organization.

📝 Enhancement Note: This role is specifically focused on the strategic development and implementation of a design system, requiring a deep understanding of how design components translate into scalable, consistent user experiences across a large digital platform like Agoda. The emphasis on "makers" and "stakeholders" suggests a significant internal client-facing aspect to the role, where the designer acts as an advocate and enabler for other product teams.

📈 Primary Responsibilities

• Lead the design and iteration of the Agoda Design System (ADS), ensuring it is best-in-class, scalable, and user-friendly across web and mobile platforms.
• Develop and maintain a comprehensive library of reusable UI components, patterns, and guidelines, balancing flexibility with ease of use.
• Collaborate closely with product managers, engineers, and QA specialists to integrate the design system effectively into product development workflows.
• Advocate for and implement accessibility standards (WCAG) and inclusive design principles within the design system.
• Conduct user research and leverage data analytics to understand customer needs, identify pain points, and measure the impact of design system adoption.
• Drive alignment and enthusiasm for design system adoption across diverse product teams through effective communication and evangelism.
• Coach and mentor mid-level and junior designers on design systems principles, best practices, and their application.
• Contribute to the strategic direction of the design system, identifying opportunities for expansion into new areas and technologies.
• Ensure designs are well-crafted, technically feasible, and consider implementation costs and long-term maintenance.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design work, and strong interpersonal skills. The role requires not only creating design assets but also influencing stakeholders, driving adoption, and acting as a thought leader for design systems within a complex organization.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and experience in design systems and product design is expected. Experience:

• 8+ years of experience in user experience (UX), product design, or a related design field.
• 4+ years of explicit experience working with and building design systems.

Required Skills:

• User-Centered Design: Proven ability to design interfaces that prioritize user needs, behaviors, and accessibility.
• Visual Design Skills: Mastery of typography, color theory, layout, and visual hierarchy.
• Prototyping and Wireframing: Proficiency in creating wireframes and interactive prototypes to effectively communicate design ideas.
• Interaction Design: Experience in designing engaging user experiences through thoughtful animations, transitions, and micro-interactions.
• Design Systems Expertise: Deep understanding of design system principles, methodologies, and best practices for building scalable and consistent UI.
• Tool Proficiency: Excellent command of industry-standard design and prototyping tools, specifically Figma, and familiarity with design tokens.
• Accessibility Standards: Strong knowledge and application of WCAG guidelines in design.
• Problem-Solving and Critical Thinking: Ability to analyze user pain points and develop innovative, business-aligned solutions.
• Collaboration: Proven ability to work effectively with cross-functional teams, including product designers, engineers, product managers, and creative directors.

Preferred Skills:

• Frontend Development Understanding: High-level understanding or experience with frontend technologies such as CSS, React, SwiftUI, or Jetpack Compose.
• Systems Thinking: Ability to approach design challenges from a holistic, interconnected perspective.
• Data-Driven Decision Making: Experience using data and analytics to inform design decisions and measure success.
• Coaching and Mentorship: Experience guiding and developing other designers.
• Evangelism: Ability to effectively communicate the value of design systems and drive adoption.
• Experience with Major Systems Evolution: Demonstrated success in past projects involving significant systems redesigns, theming, multi-platform expansion, or internationalization/localization.
• Consumer-Facing Products: Prior experience designing for widely used consumer applications.

📝 Enhancement Note: The "10+ years" experience level derived from the combination of overall experience and specific design systems experience suggests this is a senior to lead-level role, emphasizing strategic influence and mentorship capabilities. The preference for frontend development knowledge is crucial for a design systems role, facilitating better communication and understanding with engineering teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a minimum of 4 years of dedicated experience in design systems, showcasing the evolution, expansion, or significant improvement of a design system.
• Include case studies that detail the process of identifying user needs and business requirements for design system components or patterns.
• Showcase examples of how you have applied systems thinking to create reusable, scalable, and consistent design elements across multiple platforms (web, mobile, etc.).
• Highlight your contributions to ensuring accessibility (WCAG compliance) and usability across diverse user groups within your design system work.
• Present evidence of collaboration with engineering teams, illustrating how you translated design system specifications into implementable code or provided technical guidance.

Process Documentation:

• Detail your approach to defining design principles, guidelines, and component documentation within a design system framework.
• Illustrate your methods for establishing and maintaining design tokens for consistency in theming, color, typography, and spacing.
• Explain your process for conducting design reviews, gathering feedback from stakeholders, and iterating on design system components.
• Showcase how you measure the impact and adoption of a design system, including metrics related to efficiency, consistency, and user satisfaction.

📝 Enhancement Note: For a Senior Product Designer focused on Design Systems, the portfolio is paramount. It needs to go beyond individual UI designs to demonstrate strategic thinking, systems architecture, and the ability to influence and enable other teams. The emphasis should be on the process of building and evolving a system, not just the final output.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer with 10+ years of experience, particularly in a high-demand field like Design Systems and in a major city like Bangkok, a competitive salary range can be estimated. Based on industry benchmarks for senior design roles in Southeast Asia and considering Agoda's global presence, a typical range could be THB 120,000 - THB 200,000+ per month (approximately USD 3,300 - USD 5,500+ per month), depending on exact experience, negotiation, and the specifics of relocation package.

Benefits:

• Relocation Assistance: Comprehensive support provided for moving to Bangkok, Thailand.
• Competitive Salary: A strong remuneration package reflecting senior-level expertise.
• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.
• Annual Leave: Generous paid time off for rest and personal pursuits.
• Performance Bonuses: Potential for bonuses based on individual and company performance.
• Professional Development: Opportunities for training, conferences, and skill enhancement.
• Diverse & Inclusive Workplace: Access to a multicultural environment with global colleagues.
• Travel Perks: Potential discounts or benefits related to Agoda's core business.
• Visa Sponsorship: Support for visa and work permit acquisition for international candidates.

Working Hours: While the standard workweek is likely 40 hours, Agoda often promotes a flexible work environment. The on-site nature means adherence to local office hours, but flexibility may be available.

📝 Enhancement Note: The salary range is an estimate based on market data for senior design professionals in Bangkok, Thailand, considering the company's industry and size. Relocation assistance is a significant benefit for international hires. The "40 hours" is a standard assumption; actual hours may vary.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Technology / E-commerce. Agoda operates in a fast-paced, technology-driven sector that requires continuous innovation to stay competitive. Company Size: 7,100+ employees. This indicates a large, established organization with structured processes, but also with the agility to innovate. Founded: 2005. Agoda has a significant history, evolving from a startup to a major player in the online travel industry, now part of Booking Holdings.

Team Structure:

• The Design Systems team (ADS) is cross-functional, comprising designers, engineers, QA specialists, accessibility experts, and a product manager. This structure fosters close collaboration and shared ownership.
• The Senior Product Designer will report into a Design Lead or Head of Design, with direct collaboration across various product teams throughout Agoda.
• The role emphasizes matrixed collaboration, meaning influence and partnership will be key, rather than direct line management of all individuals they work with.

Methodology:

• Data-Driven Decision Making: Agoda emphasizes using data to guide product development and design choices, encouraging experimentation and iteration.
• Systems Thinking: A core requirement for this role, reflecting a company-wide approach to understanding interconnectedness and scalability.
• Agile Development: Likely employs agile methodologies, requiring designers to be adaptable and responsive to change.
• Customer-Centricity: A strong focus on understanding and serving the needs of travelers worldwide.

Company Website: https://www.agoda.com/

📝 Enhancement Note: Agoda's culture is described as diverse, creative, and collaborative, with a focus on experimentation and ownership. For a design systems role, this translates to an environment where innovation in component design and process improvement is encouraged, and where collaboration across many different product teams is essential.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level Product Designer role with a specialization in Design Systems. It signifies a high degree of expertise, strategic influence, and the ability to mentor others. The role is pivotal in shaping how products are built across the entire organization.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Head of Design, with significant collaboration across multiple product teams and engineering departments. This structure requires strong influencing skills and the ability to navigate a matrixed organization.

Operations Impact: The work of the Design Systems team directly impacts the efficiency, consistency, and quality of all products built at Agoda. This role's output will affect thousands of internal "makers" (designers and engineers) and millions of global customers, by enabling faster development cycles, more cohesive user experiences, and higher product quality. The design system is a foundational element for Agoda's product strategy.

Growth Opportunities:

• Leadership in Design Systems: Potential to grow into a Lead Design Systems Designer or Manager position, overseeing the strategy and team.
• Specialization: Deepen expertise in specific areas of design systems, such as accessibility, multi-platform design, or design tokens.
• Cross-Functional Expertise: Gain deeper insights into engineering practices (React, SwiftUI, Jetpack Compose) and product management processes.
• Mentorship and Coaching: Develop leadership skills through mentoring junior designers and evangelizing design system best practices.
• Impactful Contributions: Contribute to a core product strategy that impacts millions of users and drives business efficiency.

📝 Enhancement Note: The "Senior" title, combined with the design systems focus and the requirement for mentorship, positions this role as a significant step up from a standard Product Designer role. Growth opportunities are geared towards leadership within the design systems discipline or expanding into broader product leadership.

🌐 Work Environment

Office Type: On-site in Bangkok, Thailand. Agoda provides relocation assistance, indicating a commitment to bringing talent to their primary hub. Office Location(s): Bangkok, Thailand. This is Agoda's main headquarters and a vibrant hub for innovation and technology in Southeast Asia.

Workspace Context:

• Collaborative Hub: The Bangkok office is designed to foster interaction and collaboration, crucial for cross-functional teams like Design Systems.
• Resource-Rich: Access to modern design tools, technology infrastructure, and support systems necessary for a design systems role.
• Global Team Interaction: While based in Bangkok, the role requires interaction with global teams, offering exposure to diverse perspectives and working styles.
• Dynamic Environment: Working within a leading online travel company means being part of a fast-paced, evolving industry.

Work Schedule: The role is on-site, implying adherence to standard office hours in Bangkok. However, Agoda's culture often supports a degree of flexibility in how work is accomplished, as long as objectives are met and collaboration is maintained. This allows for focused design sprints and collaborative sessions.

📝 Enhancement Note: The on-site requirement in Bangkok, coupled with relocation support, signals Agoda's investment in building a strong, cohesive team at its headquarters. The dynamic nature of the travel tech industry suggests an environment that values agility and continuous improvement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and resume, with a strong emphasis on your portfolio.
• Portfolio Presentation & Discussion: Expect to present 1-2 key design systems case studies, detailing your process, challenges, solutions, and impact. This will likely involve discussions with senior designers and product managers.
• Technical/Systems Thinking Interview: Questions focused on your understanding of design systems principles, scalability, accessibility, and interaction design. You might be asked to critique existing systems or propose solutions.
• Cross-Functional Collaboration Interview: Scenarios to assess your ability to work with engineers, product managers, and other stakeholders, focusing on alignment and communication.
• Problem-Solving/Design Challenge: Potentially a take-home assignment or an in-person/virtual whiteboard exercise to assess your approach to a specific design systems problem.
• Final Round: Interviews with design leadership to assess cultural fit, strategic thinking, and overall suitability for the senior role.

Portfolio Review Tips:

• Showcase Design Systems Expertise: Prioritize case studies that specifically highlight your experience in building, evolving, or scaling design systems. Detail your role, the challenges faced, your design process, and the measurable outcomes.
• Demonstrate Systems Thinking: Clearly articulate how you approached creating reusable, scalable, and consistent patterns. Explain the rationale behind your design decisions.
• Highlight Collaboration: Showcase examples of how you partnered with engineers, product managers, and other designers. Explain how you managed feedback and drove alignment.
• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your design system initiatives (e.g., improved development speed, increased consistency, enhanced user satisfaction).
• Accessibility Focus: Ensure at least one case study prominently features your approach to accessibility and WCAG compliance within the design system.

Challenge Preparation:

• Understand Agoda's Context: Research Agoda's products, target audience, and any publicly available design guidelines or principles.
• Design Systems Fundamentals: Be ready to discuss core design systems concepts, component libraries, pattern definition, and governance models.
• Technical Considerations: Brush up on frontend development concepts (CSS, React, SwiftUI, Jetpack Compose) to better understand implementation trade-offs.
• Problem-Solving Scenarios: Prepare to articulate your approach to common design systems challenges, such as adoption, maintenance, and evolution.

📝 Enhancement Note: The emphasis on a dedicated portfolio review and potential design challenges underscores the practical, hands-on nature of this role. Candidates should be prepared to deeply articulate their process and impact, especially concerning design systems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design, prototyping, and collaboration; likely the primary tool for creating and managing design system components.
• Design Tokens: Understanding and leveraging design tokens for managing design attributes (color, typography, spacing) is critical for consistency across platforms.
• Prototyping Tools: Proficiency in tools beyond Figma for creating interactive prototypes and micro-interactions.

Analytics & Reporting:

• Data Analysis Tools: Familiarity with tools used for analyzing user behavior and product performance (e.g., Amplitude, Google Analytics, internal tools). This helps in making data-informed design decisions.
• Dashboarding Tools: Experience with tools for visualizing data and tracking design system adoption or impact metrics.

CRM & Automation:

• Not directly relevant for this design role, but understanding how design systems integrate with development workflows and potentially product management tools is beneficial.

Other Relevant Technologies/Frameworks (Understanding):

• Frontend Development: CSS, React, SwiftUI, Jetpack Compose – while not expected to code, a strong understanding is crucial for effective collaboration with engineers.
• Accessibility Standards: WCAG (Web Content Accessibility Guidelines).

📝 Enhancement Note: Figma and Design Tokens are central to modern design systems work. The mention of specific frontend technologies (React, SwiftUI, Jetpack Compose) indicates that the design system supports multiple platforms, requiring a designer who can think holistically across different development environments.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by data and user insights, fostering an environment of continuous improvement and measurable impact.
• Customer-Centric: A deep commitment to understanding and serving the needs of travelers, ensuring all design efforts align with customer value.
• Experimentation & Ownership: A culture that encourages trying new approaches, learning from failures, and taking responsibility for outcomes.
• Diversity & Inclusion: Valuing varied perspectives and backgrounds to foster creativity and innovation.
• Collaboration: Working together across disciplines and geographies to achieve common goals.

Collaboration Style:

• Cross-Functional Integration: Expect seamless collaboration with product managers, engineers, QA, and other designers, with a focus on shared goals.
• Proactive Communication: A need to actively seek out needs, drive alignment, and communicate effectively across teams.
• Mentorship & Knowledge Sharing: A culture that supports coaching junior team members and sharing best practices openly.
• Agile and Iterative: Embracing iterative development and a willingness to adapt based on feedback and new information.

📝 Enhancement Note: Agoda's values emphasize a proactive, data-informed, and collaborative approach. For a design systems role, this translates to actively engaging with various teams, advocating for design best practices, and continuously improving the system based on feedback and performance data.

⚡ Challenges & Growth Opportunities

Challenges:

• Design System Adoption: Overcoming resistance and ensuring widespread adoption of the design system across numerous product teams with varying needs and timelines.
• Balancing Flexibility and Consistency: Finding the right balance between providing enough flexibility for product teams to innovate and maintaining the core consistency that defines a design system.
• Platform Diversity: Supporting and evolving the design system across multiple platforms (web, iOS, Android) simultaneously.
• Technical Debt Management: Working with engineering to manage and reduce technical debt within the design system components.
• Stakeholder Alignment: Navigating the needs and priorities of various stakeholders across different departments and levels of the organization.

Learning & Development Opportunities:

• Deepen Design Systems Expertise: Become a recognized expert in advanced design systems strategies and implementation.
• Cross-Platform Design: Gain hands-on experience with mobile-specific design and development paradigms (SwiftUI, Jetpack Compose).
• Leadership Development: Hone mentoring and coaching skills through direct interaction with junior designers.
• Strategic Influence: Develop skills in influencing product strategy and driving organizational change through design leadership.
• Industry Exposure: Engage with the broader design and tech community through conferences and internal knowledge-sharing sessions.

📝 Enhancement Note: The challenges are inherent to any large-scale design system initiative, requiring strong problem-solving skills and resilience. The growth opportunities are significant, offering a clear path for career advancement within the design systems discipline or broader product leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to influence a team to adopt a new design system component or pattern. What was your approach, and what was the outcome?" (Focus on communication, persuasion, and demonstrating value).
• "How do you balance the need for brand consistency with the need for product teams to innovate and differentiate?" (Assess understanding of design system governance and flexibility).
• "Walk us through a significant design system evolution or expansion project you led. What were the key challenges, your process, and the measurable impact?" (Prepare a detailed case study from your portfolio).
• "How do you ensure accessibility is a core part of a design system from the ground up?" (Highlight specific processes, tools, and considerations).

Company & Culture Questions:

• "What excites you about Agoda's mission to 'Bridge the World Through Travel' and how do you see design systems contributing to that?" (Connect your work to the company's purpose).
• "How would you approach coaching junior designers on design systems best practices within Agoda's collaborative culture?" (Demonstrate mentorship and teamwork skills).
• "Describe your experience working in a matrixed organization. How do you ensure alignment and drive progress when you don't have direct authority over all stakeholders?" (Showcase influencing and negotiation skills).

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each case study, clearly outline the problem, your role, the process, the solution (components, patterns), the challenges, the outcomes (metrics), and key takeaways.
• Focus on the 'Why' and 'How': Don't just show pretty screens. Explain the rationale behind your decisions, the trade-offs you considered, and the specific methods you used.
• Highlight Collaboration: Show how you worked with engineers and product managers. This can include code snippets (if relevant to your understanding), API discussions, or user feedback integration.
• Prepare for Deep Dives: Be ready to answer detailed questions about every aspect of your portfolio work, especially regarding your design system contributions.
• Quantify Impact: Have specific metrics ready to demonstrate the business value and efficiency gains of your design system work.

📝 Enhancement Note: Interview preparation for this role should heavily emphasize the applicant's ability to articulate complex design system strategies, demonstrate tangible impact through case studies, and showcase strong collaborative and leadership skills within a fast-paced tech environment.

📌 Application Steps

To apply for this Senior Product Designer - Design Systems position:

• Submit your application through the provided link on Agoda's careers page.
• Curate Your Portfolio: Select 2-3 of your strongest design systems case studies that best showcase your experience in evolving or scaling a design system. Ensure they highlight your process, collaboration, and measurable impact.
• Tailor Your Resume: Emphasize your 8+ years of overall design experience and, critically, your 4+ years of dedicated design systems work. Use keywords from the job description such as "design systems," "user-centered design," "accessibility," "Figma," and "systems thinking."
• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear communication, storytelling, and quantifying your achievements. Be ready to discuss your design process, technical understanding, and collaborative approach.
• Research Agoda: Understand Agoda's mission, products, and company culture. Consider how your design systems expertise can contribute to their goal of "Bridging the World Through Travel."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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