Senior Product Designer - DACH

📍 Job Overview

Job Title: Senior Product Designer - DACH

Company: Entain

Location: Vienna, Austria / Berlin, Germany

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-01-29

Experience Level: 4+ Years (Mid to Senior Level)

Remote Status: Hybrid (2+ days in office)

🚀 Role Summary

• Drive the UI/UX vision and strategy for Entain's online casino, sports betting, and poker products across the DACH region.

• Lead, mentor, and inspire a team of UI and UX designers, fostering a culture of design excellence and continuous learning.

• Champion player-centric design principles, utilizing data, user research, and A/B testing to inform intuitive and engaging user journeys.

• Collaborate cross-functionally with product managers, developers, and stakeholders to deliver world-class digital experiences that align with business goals and brand identity.

• Maintain a hands-on role in the design process, creating high-fidelity mockups, prototypes, and final assets to set the pace and quality standard for the team.

📝 Enhancement Note: This role is situated within the iGaming industry, a fast-paced and highly competitive sector. The "DACH" designation signifies a focus on the German-speaking markets (Germany, Austria, Switzerland). The emphasis on "visionary product design leader" and "setting the standard" indicates a senior position with significant strategic influence and responsibility for design quality and team performance. The hybrid work model requires a balance between in-office collaboration and remote work flexibility.

📈 Primary Responsibilities

• Strategic Design Leadership: Define and execute the UI/UX vision and strategy for Entain's core product offerings (online casino, sports betting, poker) within the DACH market, ensuring alignment with overall business objectives and brand guidelines.

• Team Management & Mentorship: Lead, coach, and develop a team of UI and UX designers. Conduct regular design critiques, provide constructive feedback, and cultivate an environment that encourages innovation, skill development, and high performance.

• Design System & Quality Assurance: Establish, maintain, and evolve a comprehensive design system, style guides, and component libraries to ensure design consistency, scalability, and efficiency across all digital products.

• Player Experience Optimization: Advocate for the end-user by translating user research findings, data analytics, and A/B testing results into actionable design improvements that enhance user engagement, satisfaction, and conversion rates.

• Cross-Functional Collaboration: Partner closely with Product Management, Engineering, Marketing, and other key stakeholders to gather requirements, define product roadmaps, and ensure seamless integration of design into the development lifecycle.

• Hands-On Design Execution: Actively contribute to the design process by creating detailed wireframes, high-fidelity mockups, interactive prototypes, and final design assets for critical features and new product initiatives.

• Innovation & Trend Analysis: Stay abreast of the latest design trends, technologies, and best practices within the iGaming and broader digital entertainment sectors, and proactively identify opportunities for product innovation.

• Stakeholder Communication: Clearly and confidently present design concepts, strategies, user insights, and rationale to diverse audiences, including senior leadership, to gain buy-in and drive decision-making.

📝 Enhancement Note: The responsibilities highlight a blend of leadership, strategic thinking, and hands-on design execution. The emphasis on "player-centric design" and leveraging "data, user research, and A/B testing" points to a data-informed design approach, crucial in the iGaming and digital entertainment space for optimizing user journeys and conversion rates. The requirement to "lead, mentor, and inspire a team" suggests a strong focus on people management and talent development within the design function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is beneficial.

Experience: A minimum of 4 years of progressive experience in Product Design, UI/UX Design, or similar roles, with a proven track record of delivering successful digital products.

Required Skills:

• Product Design Expertise: Deep understanding and practical application of product design principles, methodologies, and best practices across various platforms (web, mobile).

• UI/UX Design Proficiency: Mastery of user interface (UI) and user experience (UX) design, including user-centered design principles, information architecture, interaction design, and visual design.

• Team Leadership & Mentorship: Demonstrated ability to lead, mentor, and inspire a design team, fostering a collaborative and high-performing environment.

• Design System Development: Experience in creating, implementing, and maintaining scalable design systems, style guides, and component libraries.

• Player-Centric Design Advocacy: A strong commitment to understanding and designing for the end-user, leveraging user research, data analysis, and A/B testing to inform design decisions.

• Cross-Functional Collaboration: Proven ability to work effectively with Product Managers, Developers, QA, and other cross-functional teams within an Agile development framework.

• Communication & Presentation: Excellent verbal, written, and visual communication skills, with the ability to articulate complex design concepts and strategies clearly and persuasively to diverse stakeholders.

• Analytical & Problem-Solving Skills: Strong ability to analyze data, identify user pain points, and develop innovative, data-informed design solutions.

• Prototyping & Wireframing: Proficiency in creating high-fidelity mockups, interactive prototypes, and detailed wireframes using industry-standard design tools.

• Agile Methodologies: Experience working within Agile/Scrum development environments.

Preferred Skills:

• iGaming Industry Knowledge: Specific understanding of design principles, user behaviors, and best practices within the iGaming, online casino, sports betting, or poker sectors.

• Sports Enthusiasm: A genuine interest in or understanding of sports, which can provide valuable context for designing sports betting products.

• Design Tool Proficiency: Advanced skills in tools such as Figma, Sketch, Adobe Creative Suite, InVision, or similar.

• User Research Methodologies: Experience conducting qualitative and quantitative user research, including user interviews, usability testing, and surveys.

• A/B Testing Implementation: Familiarity with the principles and implementation of A/B testing for design optimization.

📝 Enhancement Note: The "4 years of experience" requirement, coupled with "Senior Product Designer," suggests a role that requires not just execution but also strategic thinking and team leadership. The "visible industry knowledge" in iGaming or Finance is a strong indicator of the type of complex, regulated, and user-engagement-focused environments the candidate should be familiar with. The "portfolio" requirement is critical for design roles, emphasizing the need for tangible proof of skills and experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A robust portfolio showcasing recent work, with at least 2-3 detailed case studies demonstrating end-to-end product design processes for complex digital products.

• Problem/Solution Focus: Each case study should clearly articulate the design challenge, the user research and analysis conducted, the design decisions made, and the quantifiable outcomes or impact of the solution.

• UI/UX Integration: Demonstrations of both user experience (UX) flow and user interface (UI) execution, highlighting how design decisions contributed to user engagement and business goals.

• Design System Examples: Showcase examples of contributions to or creation of design systems, style guides, or component libraries, illustrating an understanding of design scalability and consistency.

• Prototyping & Interaction: Include interactive prototypes or detailed walkthroughs of key features to illustrate user flows and interaction design.

Process Documentation:

• User-Centered Design Workflow: Evidence of a structured approach to user-centered design, from discovery and research through to ideation, prototyping, testing, and implementation.

• Agile Design Integration: Examples of how design processes were integrated seamlessly within Agile development sprints, including collaboration with engineering and product teams.

• Data-Informed Design: Documentation of how user data, analytics, and A/B testing results were used to inform and iterate on design solutions.

• Design Critique & Iteration: Showcase an iterative design process, including participation in and response to design critiques.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It's not just about aesthetics, but about demonstrating a strategic design process, leadership in problem-solving, and a tangible impact on user experience and business metrics. The emphasis on "quantifiable outcomes" and "data-informed design" is key for this role.

💵 Compensation & Benefits

Salary Range:

Based on the provided information, the minimum stated salary is €70,000 per year. Given the "Senior" title, the location (major European cities), and the industry (iGaming, which can be competitive), the expected salary range for a Senior Product Designer in Vienna or Berlin would typically fall between €70,000 and €95,000 per annum. This range can vary based on the candidate's exact experience, specific skill set, and negotiation.

Benefits:

• Financial Incentives:

  • Competitive Salary starting from €70,000 per year.
  • Annual Group Bonus Plan, rewarding team and company performance.
  • Food vouchers valued at €136 per month for full-time employees.
  • Sharesave Scheme, offering opportunities for employee ownership.

• Time Off & Flexibility:

  • 5 weeks of annual holiday, plus local public holidays.
  • Additional 'It's Your Game' day off.
  • 2 paid 'Entain & Enhance' days for professional or personal development.
  • Special days off for life events (birth of child, marriage, moving).

• Well-being & Development:

  • Paid subscription to the mental wellbeing app Unmind.
  • Access to the Udemy training portal for continuous learning.
  • Life Insurance, Personal Disability Insurance, and Critical Illness Insurance for comprehensive protection.
  • Hybrid working model with 2+ days in the office, promoting work-life balance.

• Additional Perks:

  • Referral Program for employees who bring in new talent.
  • Amazing social events and an End-of-Year party to foster team camaraderie.
  • Special offers and reductions with partner organizations (pharmacy, Magenta, Erste Bank).

Working Hours:

• Standard full-time working hours are assumed to be 40 hours per week.

• The hybrid work arrangement allows for 2+ days per week to be worked from the office, with flexibility for the remaining days to be remote.

📝 Enhancement Note: The salary estimate is based on the provided minimum of €70,000 and general market rates for Senior Product Designers in DACH regions, adjusted for the iGaming industry. The benefits package is extensive, covering financial, well-being, and professional development aspects, which are attractive for senior-level talent. The hybrid model is clearly defined.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Entertainment, Betting & Gaming (iGaming). Entain is a global leader in this sector, operating numerous well-known brands.

Company Size: Over 29,000 people globally, indicating a large, established organization with significant resources and a wide reach.

Founded: Entain has a long history, with its flagship brand bwin having a legacy built on iconic sponsorships, suggesting a company with deep roots in its industry and a focus on brand presence.

Team Structure:

• Product Design Team: The Senior Product Designer will lead a team of UI and UX designers, likely specializing in different product areas (casino, sports, poker).

• Cross-Functional Collaboration: The role involves close collaboration with Product Managers, Developers (likely Agile teams), QA engineers, Marketing, and other business stakeholders.

• Reporting: The Senior Product Designer will likely report to a Head of Product Design, Director of Product, or a similar senior leadership role within the product or technology division.

Methodology:

• Agile Development: The company operates with Agile methodologies, emphasizing iterative development, cross-functional teamwork, and rapid response to market changes.

• Data-Driven Decision Making: A strong emphasis is placed on leveraging data, user research, and A/B testing to inform design and product strategies.

• Player-Centric Approach: The core philosophy revolves around creating engaging and seamless experiences for players, making them central to all design and product decisions.

• Innovation & Technology Focus: Entain invests in its own technology and encourages pushing boundaries, suggesting a culture that values innovation and technological advancement in product development.

Company Website: https://entaingroup.com/

📝 Enhancement Note: Entain's culture is described as "winning together" and "putting people first," with a vision to be the "world number one." This suggests a performance-oriented yet supportive environment. The company's focus on technology and innovation, combined with its global scale, offers significant opportunities for impact and growth. The bwin brand's focus on localized partnerships in Germany and Austria provides a specific context for the DACH market.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level Product Design role, indicating a significant level of responsibility, expertise, and leadership. It sits above mid-level designers and below design directors or VPs. The role requires not only strong individual contribution but also the ability to guide and mentor others.

Reporting Structure: The Senior Product Designer will likely report to a Director of Product Design, Head of UX/UI, or a VP of Product. They will, in turn, manage and mentor a team of UI/UX designers. This structure allows for strategic direction from above and team execution and development from the Senior Designer.

Operations Impact: The Senior Product Designer's impact is directly tied to the success and engagement of Entain's digital products (online casino, sports betting, poker) within the crucial DACH market. By driving user experience and design excellence, they will influence player acquisition, retention, satisfaction, and ultimately, revenue. Their strategic input on product vision and design systems will have a long-term effect on product scalability and brand perception.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Design Lead, Design Manager, or even Head of Design roles, overseeing larger teams and broader product portfolios.

• Specialization: Opportunity to deepen expertise in specific product verticals (e.g., sports betting UX, casino game interfaces) or specialized areas like design systems and accessibility.

• Cross-Functional Mobility: Develop strong relationships with Product Management and Engineering, potentially leading to opportunities in Product Management or broader GTM strategy roles.

• Global Exposure: As part of a global organization, there may be opportunities to contribute to or lead design initiatives for other markets or brands within the Entain group.

• Continuous Learning: Access to training portals (Udemy) and professional development days supports ongoing skill enhancement and career progression within the design field.

📝 Enhancement Note: The career path for a Senior Product Designer in a company like Entain is typically one of increasing leadership scope and strategic influence. The "DACH" focus suggests an opportunity to become a subject matter expert for a key region, which can be a stepping stone to broader regional or global responsibilities.

🌐 Work Environment

Office Type: Hybrid working model, requiring 2+ days per week in the office. This suggests a modern office environment designed for collaboration, team meetings, and focused work, complemented by the flexibility of remote work.

Office Location(s):

• Vienna, Austria: Marxergasse 1B, 1030 Vienna. This is a central location in Vienna, likely offering good accessibility and proximity to amenities.

• Berlin, Germany: Unter den Linden 40, Linden Palais, Berlin. This is a prestigious address in Berlin, indicating a well-appointed office space in a prime business district.

Workspace Context:

• Collaborative Spaces: The office environment will likely feature meeting rooms, brainstorming areas, and open-plan spaces conducive to cross-functional teamwork and design critiques.

• Tools & Technology: Access to the necessary design software, hardware, and communication tools required for effective remote and in-office work.

• Team Interaction: The hybrid model facilitates regular face-to-face interaction with design team members, product managers, and developers, fostering strong working relationships and effective communication.

• Employee Well-being: The provision of Unmind (mental wellbeing app) and dedicated "Entain & Enhance" days underscores a company commitment to employee well-being and professional growth within the work environment.

Work Schedule:

• Standard full-time employment, typically 40 hours per week.

• The hybrid arrangement offers flexibility, allowing employees to balance office-based collaboration with remote work, accommodating personal needs and optimizing productivity.

📝 Enhancement Note: The hybrid model with a minimum office presence is a key aspect of the work environment. Candidates should be comfortable working in both settings and understand the need for in-person collaboration on designated days. The presence of offices in two major European capitals (Vienna and Berlin) suggests potential flexibility or choice in the primary work location within the DACH region.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review your application, focusing on your resume and portfolio link. They will assess alignment with the core requirements and experience level.

2. Hiring Manager Interview: A conversation with the hiring manager (likely the direct report or a senior design leader) to delve deeper into your experience, leadership style, design philosophy, and understanding of the iGaming industry.

3. Portfolio Presentation & Design Challenge: This is a critical stage. You will likely be asked to present 1-2 key case studies from your portfolio, explaining your process, decisions, and impact. You may also be given a take-home design challenge or asked to work through a problem collaboratively during an interview.

4. Team/Cross-Functional Interviews: Interviews with other designers, product managers, and potentially developers to assess collaboration skills, technical understanding, and cultural fit within the broader team.

5. Final Interview: Potentially with a more senior leader (e.g., Head of Product, VP) to discuss strategic alignment and overall suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best represent your senior-level experience, leadership, and impact on complex digital products, ideally from regulated industries like iGaming or finance.

• Tell a Story: Structure your case studies to tell a compelling narrative: the problem, your approach, key decisions, challenges overcome, and measurable results.

• Showcase Process, Not Just Pixels: Emphasize your design thinking, research methodologies, iteration process, and collaboration. Explain why you made certain design choices.

• Quantify Impact: Whenever possible, include data, metrics, or user feedback that demonstrates the positive impact of your designs on user engagement, conversion rates, or business objectives.

• Highlight Leadership: For this senior role, showcase instances where you mentored junior designers, led design initiatives, or influenced product strategy.

• Be Prepared for Questions: Anticipate questions about your design process, how you handle feedback, your experience with design systems, and your understanding of the iGaming market.

Challenge Preparation:

• Understand the Brief: If given a design challenge, ensure you fully understand the problem statement, target audience, and any constraints. Ask clarifying questions.

• Think Aloud: If it's a live challenge, articulate your thought process, assumptions, and design considerations as you work.

• Focus on Process: The evaluators will be interested in how you approach the problem, not just the final solution. Show your strategic thinking.

• Prioritize: For time-bound challenges, focus on the most critical aspects of the design problem and make reasoned trade-offs.

• Visual Communication: Be prepared to sketch, wireframe, or mock up key elements to communicate your ideas effectively.

📝 Enhancement Note: The interview process for a Senior Product Designer is rigorous and heavily weighted towards portfolio assessment and problem-solving. Candidates should prepare to articulate their strategic thinking, leadership capabilities, and ability to drive tangible results through design. The iGaming context is important; demonstrating an understanding of its unique challenges (e.g., regulation, player psychology, competitive landscape) will be advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable as industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP, ProtoPie.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.

• User Research & Testing: Maze, UserTesting.com, Lookback, Hotjar, Google Analytics, Mixpanel, Amplitude.

• Design System Management: Zeroheight, Storybook (for developer integration).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.

• Product Analytics: Mixpanel, Amplitude, Pendo.

• Business Intelligence: Tableau, Power BI (for understanding broader business metrics).

CRM & Automation:

• While not directly managed by Product Design, understanding how CRM data (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Braze) influence user journeys can be beneficial.

📝 Enhancement Note: Proficiency in modern design tools like Figma is almost a given. The ability to work with analytics platforms to understand user behavior and measure the impact of design decisions is crucial for a data-informed approach. Familiarity with tools that support design systems and collaboration within Agile teams is also expected.

👥 Team Culture & Values

Operations Values:

• Excellence & High Achievement: A drive to be the best and set industry standards, coupled with celebrating "big wins" together.

• Player-Centricity: A fundamental commitment to understanding and serving the player, making their experience paramount in all decisions.

• Innovation & Boundary-Pushing: Encouraging the use of technology and creativity to develop new and exciting experiences.

• Collaboration & Teamwork: Fostering a "play for the same team" mentality, emphasizing cross-functional cooperation and mutual support.

• Sustainability & Responsibility: A commitment to ethical practices and responsible growth within the entertainment sector.

Collaboration Style:

• Cross-Functional Integration: The role demands strong collaboration with Product Management and Engineering, working closely to translate requirements into functional, engaging designs within an Agile framework.

• Feedback-Driven: An environment where design critiques are common and constructive feedback is valued for continuous improvement of both products and individual skills.

• Data-Informed Discourse: Discussions and decisions are expected to be backed by user research, data analytics, and A/B testing results, promoting objective problem-solving.

• Shared Ownership: While designers own the user experience, there's a sense of shared responsibility for product success across all involved teams.

📝 Enhancement Note: The emphasis on "winning together," "industry experts," and "high-achievers" points to a culture that is both ambitious and collaborative. The "player-centric" value is core to the business model, and successful candidates will need to demonstrate how they embody this in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced iGaming Market: Keeping pace with rapid product development cycles, evolving player preferences, and intense market competition within the iGaming sector.

• Balancing Stakeholder Needs: Effectively managing competing priorities and feedback from various stakeholders (Product, Marketing, Legal, Engineering) while championing the user experience.

• Regulatory Environment: Designing within the constraints of iGaming regulations in different jurisdictions (like DACH), which can impact user flows and feature sets.

• Scalability of Design Systems: Ensuring design systems and components remain robust, scalable, and adaptable as the product suite and user base grow.

• Mentoring & Leadership at Scale: Effectively leading and motivating a design team while also maintaining hands-on design contributions at a senior level.

Learning & Development Opportunities:

• Industry Expertise: Deepen knowledge of the iGaming landscape, player psychology, and regulatory nuances through direct experience and company resources.

• Design Leadership Skills: Develop advanced leadership, mentorship, and strategic planning capabilities through hands-on experience and potential leadership training.

• Technology & Tools: Gain proficiency in emerging design technologies, prototyping tools, and advanced analytics platforms.

• Cross-Functional Acumen: Enhance understanding of product management, engineering processes, and marketing strategies through close collaboration.

• Formal Training: Access to Udemy and "Entain & Enhance" days for dedicated skill development, certifications, or exploring new design disciplines.

📝 Enhancement Note: The challenges inherent in the iGaming industry, particularly around regulation and rapid iteration, are significant. Candidates should be prepared to discuss how they navigate these complexities. The growth opportunities are substantial, offering a clear path for career advancement within a leading global entertainment company.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to driving the UI/UX vision for a product like online casino or sports betting. How do you ensure alignment with business goals and brand identity?" (Prepare to discuss strategic frameworks, user research integration, and stakeholder alignment.)

• "How do you lead, mentor, and inspire a team of designers, especially when faced with tight deadlines or complex projects?" (Focus on your leadership philosophy, feedback methods, and experience in fostering team growth.)

• "Walk us through a time you used data, user research, or A/B testing to significantly improve a product's user experience or key metrics. What was your process and the outcome?" (Prepare a detailed case study emphasizing your data-informed approach.)

Company & Culture Questions:

• "What interests you about Entain and the iGaming industry specifically? What do you know about our brands, like bwin?" (Research Entain's mission, values, recent news, and bwin's market position in DACH.)

• "How do you ensure a player-centric approach is maintained throughout the product development lifecycle?" (Relate this to your personal design philosophy and past experiences.)

• "Describe your experience working in Agile environments. How do you collaborate effectively with product managers and developers?" (Highlight your understanding of Agile ceremonies and cross-functional communication.)

Portfolio Presentation Strategy:

• Choose Wisely: Select 1-2 of your strongest, most relevant case studies. Prioritize projects that showcase leadership, complex problem-solving, and quantifiable results.

• Structure Your Narrative: Start with the business/user problem, outline your discovery/research, detail your design process (wireframes, prototypes, iterations), explain key decisions and rationale, and conclude with the outcomes/impact.

• Highlight Your Role: Clearly articulate your specific contributions, especially as a Senior Designer and potential team lead.

• Emphasize Collaboration: Show how you worked with other teams (PM, Dev, QA) throughout the process.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, user research methods, and how you measured success.

• Practice, Practice, Practice: Rehearse your presentation to ensure it flows well, stays within the allotted time, and clearly communicates your expertise.

📝 Enhancement Note: The interview preparation should emphasize demonstrating not just design skills but also leadership, strategic thinking, and an understanding of the business context of iGaming. Candidates should be ready to articulate their impact with data and showcase their ability to mentor and guide a team.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Portfolio Customization: Ensure your portfolio is easily accessible (link provided on your resume/application) and highlights your most relevant work, focusing on case studies that demonstrate senior-level impact, leadership, and iGaming/regulated industry experience.

• Resume Optimization: Tailor your resume to clearly showcase your 4+ years of product design experience, leadership capabilities, proficiency with relevant tools, and any experience in iGaming or similar sectors. Use keywords from the job description.

• Interview Preparation: Thoroughly research Entain, its brands (especially bwin), and the iGaming industry. Practice articulating your design process, leadership philosophy, and how you'd approach the challenges of this role. Prepare your portfolio presentation.

• Company & Role Alignment: Understand Entain's values (e.g., "winning together," "player-centric") and how your own approach aligns with them. Be ready to discuss your motivation for joining Entain and this specific role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.