Senior Product Designer - BEES One/Billing

📍 Job Overview

Job Title: Senior Product Designer - BEES One/Billing
Company: AB InBev | Growth Group
Location: Campinas, Brazil
Job Type: Full-time
Category: Product Design / UX/UI
Date Posted: October 23, 2025
Experience Level: Mid-Senior (5-10 years)
Remote Status: On-site

🚀 Role Summary

• Drive end-to-end product design for the BEES One/Billing platform, transforming user needs into intuitive digital experiences.
• Lead UX strategy and design execution within cross-functional squads, ensuring alignment with product management, engineering, and commercial objectives.
• Champion user advocacy throughout the product development lifecycle, balancing business goals with exceptional customer experiences.
• Utilize a systems-thinking approach to design scalable and efficient solutions within AB InBev's digital ecosystem.
• Collaborate with stakeholders to define product roadmaps, user journeys, and service blueprints that guide impactful design solutions.

📝 Enhancement Note: This role is positioned within AB InBev's Growth Group, specifically focusing on the BEES One/Billing platform. This indicates a critical need for a designer who can understand complex B2B commerce systems and translate them into user-friendly interfaces. The emphasis on "BEES One/Billing" suggests a focus on the core operational and financial aspects of the B2B platform, requiring a designer adept at handling intricate workflows and data management.

📈 Primary Responsibilities

• Collaborate & Influence: Partner closely with engineering, product management, and commercial teams to define and execute a shared vision for AB InBev's digital B2B commerce experience.
• Lead UX Strategy: Own the product design roadmap for assigned squads, shaping customer journey maps, user flows, and service blueprints to guide impactful solutions for the BEES platform.
• Design & Deliver: Drive end-to-end design execution, from initial discovery and rapid prototyping to shipping high-quality digital products and iterating based on user feedback and performance metrics.
• Facilitate & Align: Lead workshops, discovery sessions, and design critiques to actively involve stakeholders in the design process, ensuring alignment on challenges, opportunities, and design decisions.
• Advocate for the User: Serve as the primary champion for user needs and behaviors throughout the product development lifecycle, ensuring business goals are met while delivering a superior customer experience for BEES users.
• Systems Thinking: Apply a holistic approach to understand and design for the interconnectedness of AB InBev's digital products, particularly within the BEES ecosystem and its billing functionalities.
• Iterative Design: Employ iterative design processes, leveraging both qualitative and quantitative insights to continuously improve the product's usability, functionality, and overall user satisfaction.

📝 Enhancement Note: The responsibilities highlight a senior-level expectation, requiring the designer to not only execute but also to strategize and influence. The explicit mention of "BEES One/Billing" implies a deep dive into B2B e-commerce, order management, and financial transaction interfaces, demanding a designer who can navigate complex business logic and present it clearly.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Design, Graphic Design, Digital Design, Visual Design, Product Design, Industrial Design, or a closely related field.

Experience:

• 5-10 years of proven experience in digital product design, with a strong portfolio showcasing successful end-to-end product design execution.
• Demonstrated experience working within cross-functional teams (product management, engineering, commercial) in an agile or iterative development environment.
• Experience in designing for B2B platforms, e-commerce solutions, or complex transactional systems is highly advantageous.

Required Skills:

• Collaboration & Influence: Ability to effectively partner with and influence cross-functional stakeholders, including engineering, product management, and commercial teams.
• UX Strategy & Leadership: Proven capability to own and drive a product design roadmap, define user journeys, and create comprehensive user flows and service blueprints.
• End-to-End Design Execution: Expertise in the full design lifecycle, from user research and ideation through to prototyping, user testing, and shipping final products.
• User Advocacy: Strong ability to champion user needs and translate them into actionable design requirements, balancing user experience with business objectives.
• Communication & Storytelling: Exceptional verbal and written communication skills in English, with the ability to articulate design decisions, present ideas persuasively, and tell compelling design stories.
• Systems Thinking: A demonstrated ability to understand complex systems, identify interdependencies, and design cohesive solutions that scale.
• Adaptability & Project Management: Proven ability to manage multiple complex projects simultaneously, prioritize effectively, and adapt to changing priorities without compromising work quality.

Preferred Skills:

• Experience with UX research methodologies, including qualitative and quantitative data analysis.
• Proficiency in design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).
• Familiarity with design systems and experience in contributing to or maintaining them.
• Experience in the beverage or consumer goods industry, particularly within digital commerce or B2B sales channels.
• Understanding of billing systems, order management, or financial transaction interfaces.

📝 Enhancement Note: The experience requirement of 5-10 years, coupled with the "Senior" title, indicates that candidates are expected to operate autonomously and lead design initiatives. The emphasis on "shipping digital products" and "iterative processes with both qualitative and quantitative insights" points towards a data-informed design approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 3-5 comprehensive case studies that demonstrate your end-to-end product design process, from problem definition to final solution and impact.
• Problem Framing: Clearly articulate the user problem or business challenge you addressed in each case study, including the context and your role.
• Process & Methodology: Detail the design methodologies, research techniques, and ideation processes employed. Highlight how you gathered and utilized user insights.
• Solution & Execution: Present the final design solutions, including user flows, wireframes, prototypes, and high-fidelity mockups. Explain key design decisions and trade-offs.
• Impact & Metrics: Quantify the impact of your designs whenever possible. Include metrics related to user satisfaction, conversion rates, efficiency gains, or business outcomes.

Process Documentation:

• Workflow Design: Examples of how you've mapped and optimized complex user workflows, particularly for B2B or transactional systems.
• System Integration: Demonstrations of how your designs integrate with existing systems or platforms, showing an understanding of technical constraints and possibilities.
• User Journey Mapping: Visualizations of comprehensive user journeys that illustrate touchpoints, pain points, and opportunities for improvement within a digital product ecosystem.
• Design System Contribution: If applicable, examples of how you've contributed to or utilized design systems to ensure consistency and scalability across a product suite.

📝 Enhancement Note: For a Senior Product Designer role, especially within a large organization like AB InBev focusing on a critical platform like BEES One/Billing, the portfolio is paramount. It needs to showcase not just aesthetic design skills but also strategic thinking, problem-solving capabilities, and the ability to drive measurable business impact through design. Demonstrating experience with complex B2B workflows and financial systems will be a significant differentiator.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Product Designers in Brazil, with specific consideration for Campinas and the tech/e-commerce sector, the estimated salary range is R$15,000 to R$25,000 per month. This range accounts for the required experience level (5-10 years), the seniority of the role, and the critical nature of the BEES platform.

Benefits:

• Performance-based bonus*
• Attendance Bonus*
• Private pension plan
• Meal Allowance
• Casual office and dress code
• Days off*
• Health, dental, and life insurance
• Medicines discounts
• WellHub partnership (wellness and fitness programs)
• Childcare subsidies
• Discounts on Ambev products*
• Clube Ben partnership (various benefits and discounts)
• Scholarship* (for further education or training)
• School materials assurance
• Language and training platforms (e.g., for English proficiency enhancement)
• Transport allowance

*Rules applied

Working Hours:

• Standard full-time working hours are expected, estimated at 40 hours per week. While the role is on-site, AB InBev's Growth Group may offer some flexibility in daily scheduling to accommodate project needs and team collaboration, typical for a dynamic tech-focused environment.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for senior-level design roles in major Brazilian cities and the tech industry. It reflects the responsibility of designing for a critical B2B platform like BEES. The comprehensive benefits package indicates AB InBev's commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Global Leader), Technology (Growth Group focus) Company Size: AB InBev is a global powerhouse, employing over 160,000 people worldwide. The Growth Group, while a distinct unit, operates as a significant part of this larger organization, indicating access to extensive resources and a global network. Founded: AB InBev was formed in 2008 through the merger of Anheuser-Busch and InBev, with a history of acquisitions and growth dating back centuries through its predecessor companies. The Growth Group itself was created in 2022, signifying a newer, agile focus within the established corporation.

Team Structure:

• Squad-Based: The Growth Group operates with agile, cross-functional "squads," each focused on a specific product area (like BEES One/Billing). This structure fosters autonomy and rapid iteration.
• Reporting: The Senior Product Designer will likely report to a Design Lead or Head of Design within the Growth Group, with close collaboration with Product Managers and Engineering Leads for their specific squad.
• Cross-Functional Collaboration: Expect daily interaction with Product Managers, Engineers (front-end, back-end, mobile), UX Researchers, Data Analysts, and Commercial teams (Sales, Marketing, Operations) to ensure a cohesive product strategy and execution.

Methodology:

• Agile & Iterative: The Growth Group emphasizes agile methodologies, rapid prototyping, and iterative development cycles driven by user feedback and data.
• Data-Driven Design: Decisions are informed by a combination of qualitative user research insights and quantitative data analytics from the BEES platform and other digital touchpoints.
• Customer-Centricity: A core tenet is understanding and addressing the needs of both consumers and business customers, with a focus on creating seamless and valuable digital experiences.

Company Website: www.abinbev.com

📝 Enhancement Note: AB InBev's Growth Group represents a significant investment in digital transformation. The company culture likely blends the stability and resources of a global giant with the agility and innovation of a tech startup. The focus on BEES One/Billing indicates a strategic priority for the company's B2B operations.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Product Designer, signifying a mid-to-senior level position. It requires a high degree of autonomy, strategic input, and the ability to mentor junior designers. The designer is expected to lead design initiatives for significant product areas. Reporting Structure: The Senior Product Designer will report to a Design Lead or Head of Design within the Growth Group. They will work within dedicated cross-functional squads, collaborating daily with Product Managers, Engineers, and other relevant stakeholders. This structure allows for direct impact on product strategy and execution. Operations Impact: The BEES One/Billing platform is central to AB InBev's B2B strategy, directly impacting how businesses order, manage, and pay for products. The Senior Product Designer's work will have a tangible effect on operational efficiency for AB InBev's customers, revenue generation, and the overall digital transformation of the company's commercial operations.

Growth Opportunities:

• Leadership Development: Potential to move into Lead Product Designer roles, managing a team of designers or taking ownership of larger product domains within the Growth Group.
• Specialization: Opportunity to deepen expertise in B2B e-commerce design, payment systems, or specific areas of the beverage industry's digital landscape.
• Cross-functional Mobility: Potential to move into Product Management or other strategic roles within the Growth Group or broader AB InBev organization, leveraging design expertise.
• Mentorship: The role provides opportunities to mentor junior designers, contributing to the growth of the design practice within AB InBev.
• Global Exposure: Working within a global organization offers exposure to diverse markets and user needs, fostering a broader understanding of international business and design challenges.

📝 Enhancement Note: The "Senior" title and the focus on a critical platform like BEES One/Billing suggest that this role offers significant opportunities for impact and career advancement. Candidates should be looking to not just design but also to shape product strategy and potentially grow into leadership positions.

🌐 Work Environment

Office Type: The role is located in Campinas, Brazil, and is described as "On-site." AB InBev often offers a modern, collaborative office environment designed to foster innovation and teamwork. The "Casual office and dress code" benefit suggests a relaxed yet professional atmosphere. Office Location(s): Campinas, São Paulo, Brazil. This location is a significant hub for business and technology in the São Paulo state. Workspace Context:

• Collaborative Spaces: Offices will likely feature open-plan areas, meeting rooms, and dedicated collaboration zones to support the squad-based work model.
• Tools & Technology: Access to industry-standard design and collaboration tools will be provided, supporting efficient workflow and communication.
• Team Interaction: Frequent interaction with immediate team members (squad) and broader design/product communities within AB InBev Growth Group is expected, facilitating knowledge sharing and problem-solving.

Work Schedule: While the role is on-site, the "Casual office and dress code" and the nature of Growth Group operations suggest a dynamic work environment. Standard working hours (approx. 40/week) are expected, but occasional flexibility might be required to meet project deadlines or facilitate global team collaboration, consistent with agile development.

📝 Enhancement Note: An on-site role in Campinas for a global company like AB InBev implies a professional yet dynamic work setting. The emphasis on collaboration and access to resources will be key aspects of the daily work environment for a Senior Product Designer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios. Candidates will be assessed for alignment with core requirements and experience.
• Portfolio Review & Design Challenge: Candidates will likely present their portfolio, discussing key case studies and design decisions. A practical design challenge may be assigned to assess problem-solving skills, design process, and ability to work under time constraints.
• Stakeholder Interviews: Interviews with Product Management, Engineering Leads, and potentially other designers or commercial stakeholders to assess collaboration skills, strategic thinking, and cultural fit.
• Final Interview: A discussion with senior leadership to finalize the decision, potentially focusing on leadership potential and long-term vision.

Portfolio Review Tips:

• Focus on Process: Clearly articulate your design process for each case study, highlighting how you identified problems, conducted research, iterated, and arrived at solutions.
• Quantify Impact: Wherever possible, present metrics and data that demonstrate the success and impact of your designs on users and the business (e.g., increased conversion, reduced errors, improved efficiency).
• Tell a Story: Structure your portfolio presentations as narratives, explaining the context, your role, the challenges, your approach, and the outcomes.
• Tailor to BEES: If possible, subtly demonstrate an understanding of B2B e-commerce, order management, or financial transaction design challenges relevant to BEES One/Billing.
• Be Prepared for Questions: Anticipate questions about your design decisions, how you handle feedback, your collaboration style, and how you approach complex problems.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, thoroughly understand the brief, the target users, and the business objectives.
• Time Management: Practice working within defined time limits, prioritizing key aspects of the design process.
• Communicate Your Thinking: Clearly articulate your assumptions, design decisions, and rationale throughout the challenge.
• Focus on Core Needs: Prioritize solving the most critical user problems and business needs within the given constraints.

📝 Enhancement Note: The interview process for a Senior Product Designer will be rigorous, with a significant emphasis on portfolio evaluation and practical design skills. Candidates should prepare to articulate their process, justify their decisions, and demonstrate their ability to drive impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Axure RP.
• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.
• User Research Tools: UserTesting.com, Maze, Hotjar, SurveyMonkey, Google Forms.

Analytics & Reporting:

• Google Analytics, Mixpanel, Amplitude, Tableau, Power BI.
• Internal AB testing platforms.

CRM & Automation:

• Experience with CRM systems (e.g., Salesforce) and understanding their integration with front-end applications.
• Familiarity with marketing automation platforms and their relationship to user experience.

📝 Enhancement Note: Proficiency in modern design and prototyping tools like Figma is almost certainly expected. Experience with agile project management tools like Jira and collaboration platforms like Slack is also critical for effective teamwork within a Growth Group squad. An understanding of how design interfaces with analytics and CRM systems is a plus for this role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems, ensuring that the BEES platform is intuitive and valuable for its business customers.
• Collaboration: A strong emphasis on teamwork and cross-functional partnership, believing that the best solutions emerge from diverse perspectives and collective effort.
• Innovation & Agility: A drive to explore new ideas, embrace change, and iterate quickly to adapt to user needs and market demands.
• Data-Driven Decision Making: Utilizing both qualitative and quantitative data to inform design choices and measure the impact of product initiatives.
• Accountability & Ownership: Taking responsibility for design outcomes, from initial concept through to successful implementation and ongoing improvement.

Collaboration Style:

• Empathetic & Respectful: Fostering an environment where all team members feel heard and valued.
• Transparent & Open: Encouraging open communication about design challenges, decisions, and feedback.
• Solution-Oriented: Focusing discussions on finding effective solutions to user and business problems, rather than dwelling on obstacles.
• Constructive Feedback: Providing and receiving feedback constructively to drive continuous improvement of products and processes.

📝 Enhancement Note: AB InBev's Growth Group likely cultivates a culture that values both innovation and the practical application of design to solve real business problems. The emphasis on user-centricity and data-driven approaches aligns well with the expectations for a Senior Product Designer role focused on a critical platform.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of B2B Commerce: Designing for a B2B platform like BEES One/Billing involves navigating complex business rules, diverse user roles (e.g., business owners, procurement managers), and intricate transactional workflows which can be challenging to simplify.
• Balancing Stakeholder Needs: Aligning the needs of various internal stakeholders (Product, Engineering, Commercial, Legal) with user requirements and business goals requires strong negotiation and communication skills.
• Global Scalability: Ensuring designs are adaptable and effective across different markets and languages within AB InBev's global presence.
• Integration with Existing Systems: Designing interfaces that seamlessly integrate with legacy systems or other components of AB InBev's broader tech stack.
• Driving Adoption: Encouraging adoption and continued engagement with the BEES platform among a diverse B2B customer base.

Learning & Development Opportunities:

• Advanced UX/UI Skills: Access to training and workshops to enhance skills in areas like interaction design, information architecture, and user research methodologies.
• Industry Trends: Staying abreast of the latest trends in B2B e-commerce, digital transformation, and product design through internal knowledge sharing, external conferences, and online learning platforms.
• Leadership Training: Opportunities to develop leadership and mentorship skills through formal programs or on-the-job experience.
• Domain Expertise: Deepening understanding of the beverage industry, sales operations, and financial processes within AB InBev.

📝 Enhancement Note: The challenges presented are typical for senior-level roles in complex enterprise environments. Successfully navigating these will provide significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex user flow for a B2B product. What was your process, and what was the outcome?" (Focus on problem-solving, simplification, and impact).
• "How do you balance the needs of different stakeholders (e.g., Product, Engineering, Sales) when they have conflicting priorities for a product feature?" (Assess collaboration, negotiation, and strategic thinking).
• "Walk us through a design project where you had to integrate with existing systems or a design system. What were the constraints, and how did you approach them?" (Demonstrate systems thinking and technical awareness).

Company & Culture Questions:

• "What do you know about AB InBev's digital transformation efforts, particularly the Growth Group and the BEES platform?" (Show research and genuine interest).
• "How do you approach advocating for the user when faced with business pressures or technical limitations?" (Assess user advocacy and problem-solving under constraints).
• "Describe your ideal team environment and how you contribute to a positive, collaborative culture." (Evaluate cultural fit and teamwork).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your process, the solution, and the measurable impact.
• Highlight Your Process: Emphasize the 'why' behind your decisions – your research, user insights, and strategic thinking.
• Showcase Visuals: Use clear mockups, flow diagrams, and prototypes to illustrate your work effectively.
• Quantify Results: Back up your claims with data and metrics whenever possible.
• Be Ready for Deep Dives: Prepare to answer detailed questions about any aspect of your presented work.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the product design lifecycle, excellent communication and collaboration skills, and the ability to drive tangible business impact, especially within a B2B context.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Greenhouse job portal link provided.
• Curate Your Portfolio: Select 3-5 of your strongest case studies that best showcase your end-to-end product design process, particularly highlighting experience with complex systems, B2B products, or e-commerce platforms. Ensure each case study clearly articulates the problem, your role, your methodology, the solution, and measurable outcomes.
• Optimize Your Resume: Tailor your resume to highlight relevant experience, skills (collaboration, UX strategy, end-to-end design, communication, systems thinking), and accomplishments using keywords from the job description. Quantify achievements where possible.
• Prepare Your Presentation: Practice presenting your portfolio. Be ready to articulate your design process, justify your decisions, and discuss the impact of your work. Prepare to answer questions about your approach to user advocacy, stakeholder management, and complex problem-solving.
• Research AB InBev & BEES: Familiarize yourself with AB InBev's Growth Group, the BEES platform, and the company's broader digital strategy. Understand their market position and customer base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---