Senior Product Designer (Bangkok - Based, Relocation Provided)

📍 Job Overview

Job Title: Senior Product Designer Company: Agoda Location: Bangkok, Thailand Job Type: Full-time Category: Product Design / User Experience (UX) / User Interface (UI) Date Posted: August 08, 2025 Experience Level: 5-10 years Remote Status: On-site (Relocation Provided)

🚀 Role Summary

• Drive the end-to-end product design lifecycle for core guest experiences within Agoda's booking platform.
• Craft visually stunning, intuitive, and delightful user interfaces and seamless interactions for web and mobile products.
• Partner closely with Product Managers and Engineers to translate user needs, business goals, and data insights into innovative design solutions.
• Lead design discovery, research, and ideation sessions, championing a user-centered approach throughout the agile development process.
• Influence product strategy and vision by articulating design rationale and building consensus among diverse stakeholders.

📝 Enhancement Note: While the input data does not explicitly state "Revenue Operations," "Sales Operations," or "GTM," this role significantly impacts customer acquisition, conversion, and retention, which are core to revenue generation. The emphasis on user experience, booking flows, and data-driven design directly contributes to revenue growth and customer lifetime value, aligning it with the broader GTM (Go-To-Market) operational objectives. The role requires strong collaboration with product and engineering, which are key operational partners in bringing products to market efficiently and effectively.

📈 Primary Responsibilities

• Lead the design process for dedicated scrum teams, from initial concept and user research through to final delivery and iteration.
• Develop and maintain a high-quality design system, ensuring consistency and cohesion across Agoda's growing family of products and features.
• Conduct rigorous user research, including user interviews and prototype testing, to gather actionable insights that inform design decisions and validate hypotheses.
• Translate complex user problems and business requirements into elegant, user-friendly workflows, interactions, and visual interfaces.
• Collaborate with product managers to define product roadmaps and shape product vision, ensuring user needs are balanced with business objectives.
• Manage and influence multiple stakeholders across different disciplines (Product, Engineering, Marketing, etc.) within an agile development framework.
• Present design concepts, research findings, and project updates to peers, leadership, and cross-functional teams, both asynchronously and in person.
• Act as a strategic leader, proposing innovative solutions that represent the optimal intersection of design, business objectives, content, and technology.
• Champion design best practices, participate actively in design critiques, and contribute to a culture of continuous improvement within the design team.
• Document design processes, decisions, and rationale to ensure clarity and knowledge sharing within and across teams.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking ("strategic leader," "shape product vision") and a deep understanding of the product development lifecycle, which are critical for operational efficiency. The emphasis on collaboration and stakeholder management is key to smooth GTM execution. The requirement to "champion cohesion and consistency" points to a need for operational standardization in design, which reduces friction in product development and user adoption.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.

Experience:

• Minimum of 6 years of full-time experience as a Product Designer, focusing on digital or web-based products.
• In-house experience with a product-driven company is highly preferred, demonstrating an understanding of product development cycles and team integration.
• Proven track record of successfully delivering user-centered design solutions for complex digital products, with a strong portfolio.

Required Skills:

• Product Design: Demonstrated ability to manage the entire design process from discovery to delivery, including user research, wireframing, prototyping, and high-fidelity UI design.
• UI Design: Deep knowledge of design patterns, visual design principles, typography, and layout, with a meticulous eye for detail and pixel-perfect execution.
• User Research: Proficiency in both quantitative and qualitative research methodologies, including user interviews, usability testing, surveys, and data synthesis to drive design decisions.
• Design Thinking: Strong ability to apply design thinking principles to solve complex user problems and define innovative solutions.
• Prototyping: Expertise in creating interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar to effectively communicate user flows and interactions.
• Agile Development: Experience working within agile methodologies (Scrum, Kanban), collaborating closely with engineering and product management teams.
• Stakeholder Management: Proven ability to effectively manage, influence, and build trust with diverse stakeholders across Product, Engineering, Marketing, and leadership.
• Communication: Excellent verbal and written communication skills, with the ability to clearly articulate design rationale, present work effectively, and provide constructive feedback.
• User-Centered Design: A strong commitment to user advocacy and the ability to translate user needs into delightful and intuitive experiences.
• System-Level Thinking: Ability to conceptualize and design at a system level, ensuring consistency and scalability of design solutions.

Preferred Skills:

• Experience with A/B testing and data analysis to inform design iterations and optimize user journeys.
• Familiarity with design systems and component libraries.
• Experience designing for global audiences with diverse cultural and linguistic backgrounds.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.
• Experience mentoring junior designers or leading design initiatives within a team.

📝 Enhancement Note: The emphasis on "system level thinking" and "design system" points to a need for operational efficiency and scalability in design processes, ensuring consistent user experiences across a large product suite. The requirement for stakeholder management and strong communication is crucial for smooth cross-functional operations and GTM alignment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 6 years of professional product design work, with a strong emphasis on web and mobile applications.
• Demonstrations of end-to-end design process, including problem definition, user research, ideation, prototyping, UI design, and post-launch iteration.
• Case studies that clearly articulate the problem statement, your role, design challenges, solutions, and the impact of your work on user behavior and business metrics.
• Examples of sophisticated user flows, customer journeys, and interaction designs that highlight your craft and attention to detail.
• Visual design expertise, showcasing beautiful, user-centered interfaces that are both aesthetically pleasing and highly functional.
• Evidence of system-level thinking and contribution to design systems or pattern libraries.

Process Documentation:

• Portfolios should implicitly or explicitly detail the candidate's design process, including:
  • Discovery and research methodologies employed.
  • How user insights were translated into design decisions.
  • Iterative design and testing approaches.
  • Collaboration strategies with product managers and engineers.
  • Methods for ensuring design consistency and quality.
  • Examples of problem-solving and decision-making rationale.

📝 Enhancement Note: A strong portfolio is critical for this role, as it serves as a direct demonstration of operational design execution. It validates the candidate's ability to manage complex projects, execute design strategies efficiently, and deliver measurable results, which are key operational outputs. The focus on process documentation within the portfolio ensures that candidates can articulate their workflow and decision-making, vital for operational transparency and improvement.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: ฿1,500,000 - ฿2,500,000 per year (approx. $40,000 - $68,000 USD, subject to exchange rates).
• Note: This estimate is based on industry benchmarks for Senior Product Designers in major tech hubs like Bangkok, considering Agoda's status as a large, established tech company with international operations. Actual compensation will depend on the candidate's specific experience, skills, and performance during the interview process.

Benefits:

• Relocation Assistance: Comprehensive relocation package provided to support the move to Bangkok, Thailand.
• Health Insurance: Comprehensive medical, dental, and vision insurance for employees and potentially dependents.
• Paid Time Off: Generous annual leave, sick leave, and public holidays.
• Provident Fund/Retirement Plan: Contribution towards a retirement savings plan.
• Performance Bonuses: Potential for performance-based bonuses.
• Employee Discounts: Discounts on Agoda bookings (accommodations, flights, etc.).
• Professional Development: Opportunities for training, workshops, conferences, and skill enhancement.
• Work-Life Balance Initiatives: Programs and policies to support employee well-being.
• Diverse and Inclusive Work Environment: Access to a multicultural workplace rich in collaboration and innovation.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week.
• Agoda fosters a dynamic and agile environment, allowing for flexibility within teams to manage workload and achieve objectives.

📝 Enhancement Note: The salary range is estimated based on typical senior-level design roles in a major Asian tech hub, factoring in the company's size and the provision of relocation. Benefits are standard for large tech companies, with a particular emphasis on international relocation support, which is a significant operational consideration for attracting global talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Agency (OTA) / Technology / E-commerce Company Size: 5,000 - 10,000 employees (Agoda is part of Booking Holdings, a large global entity). Founded: 2005. Agoda has grown from a small startup into a leading global travel platform, demonstrating a history of rapid scaling and innovation.

Team Structure:

• The Product Design team is part of a product-driven organization, working closely with dedicated Product Managers and Engineering squads.
• Designers are embedded within cross-functional teams, fostering direct collaboration and shared ownership of product outcomes.
• Designers likely report into a Head of Design or a Design Lead, with opportunities to collaborate horizontally across different product areas.
• The team emphasizes a culture of experimentation, ownership, and continuous learning, aligning with Agoda's overall company ethos.

Methodology:

• Agoda operates on an agile development methodology, with design teams working within Scrum frameworks.
• Design processes are iterative and data-informed, utilizing both qualitative and quantitative research to guide decisions.
• A strong emphasis is placed on A/B testing and experimentation to optimize user experiences and business outcomes.
• Collaboration is key, with designers actively participating in cross-functional syncs, critiques, and workshops.

Company Website: https://careersatagoda.com/

📝 Enhancement Note: Agoda's culture is characterized by its fast-paced, innovative, and data-driven approach. The emphasis on agile development and cross-functional collaboration is critical for operational efficiency in bringing new features and products to market. The company's growth trajectory suggests a culture that values adaptability and continuous improvement, which are hallmarks of strong operational execution.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a senior member of the design team, expected to lead design efforts independently and influence product direction.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Design, working within a product squad alongside Product Managers and Engineers. This structure facilitates direct collaboration and impact on product development.

Operations Impact: This role has a significant impact on the company's operational success by directly influencing the guest booking experience. A well-designed, intuitive, and efficient user journey leads to higher conversion rates, increased customer satisfaction, reduced support costs, and ultimately, greater revenue generation. The designer's work is crucial for the effective "go-to-market" of Agoda's travel offerings.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer or Design Manager role, taking on more responsibility for team direction, mentorship, and strategic initiatives.
• Specialization: Opportunity to specialize in specific product areas (e.g., search, booking, loyalty, hotel-partner tools) or UX research methodologies.
• Cross-Functional Mobility: Exposure to product management, engineering leadership, and marketing, potentially opening doors to adjacent roles.
• Skill Development: Continuous learning through internal workshops, external training, conferences, and the opportunity to work on challenging, high-impact projects.
• Global Exposure: Working in a diverse, international environment provides broad exposure to different markets and user behaviors.

📝 Enhancement Note: The growth opportunities highlight a clear career path within the design function and potential for broader operational impact. The emphasis on skill development and leadership potential aligns with building a robust operational design capability within the organization.

🌐 Work Environment

Office Type: Agoda's primary office is in Bangkok, Thailand, described as a hub for its global operations. The environment is expected to be modern, collaborative, and tech-focused, reflecting its status as a leading online travel company. Office Location(s): The primary location for this role is Bangkok, Thailand. Relocation assistance is provided, indicating a commitment to bringing talent to this central operational hub.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas, meeting rooms, and collaboration zones designed to foster teamwork and idea sharing among designers, PMs, and engineers.
• Tools & Technology: Access to industry-standard design software, hardware, and collaboration tools essential for efficient product development.
• Team Interaction: Regular opportunities for designers to interact with their immediate team members and collaborate with colleagues across different departments.
• Global Connectivity: While based in Bangkok, the nature of Agoda's business means designers will interact with a global user base and potentially colleagues in other international offices.

Work Schedule:

• The standard work schedule is full-time, aligning with typical business hours in Bangkok (ICT).
• The agile environment suggests a degree of flexibility in how work is managed to meet sprint goals and project deadlines, encouraging productivity and output over strict adherence to hours.

📝 Enhancement Note: The work environment is designed to support agile operations and cross-functional collaboration. The Bangkok office serves as a key operational center, and the provision of relocation underscores its importance in attracting and integrating talent into the company's operational framework.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resume and portfolio to assess qualifications and experience.
• Hiring Manager/Recruiter Screen: A preliminary conversation to gauge fit, discuss role expectations, and answer initial questions.
• Design Challenge/Case Study: A practical exercise, potentially involving a take-home assignment or an in-session problem-solving task, to evaluate design thinking, process, and execution. This might require presenting a solution with rationale.
• Portfolio Presentation & Discussion: A deep dive into the candidate's portfolio, discussing past projects, design decisions, and impact. This is a critical stage to assess design craft, problem-solving skills, and communication abilities.
• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to assess collaboration skills, technical understanding, and cultural fit.
• Final Interview/Leadership Review: A final conversation with senior leadership to discuss strategic thinking, leadership potential, and overall fit with Agoda's culture and vision.

Portfolio Review Tips:

• Tell a Story: Structure your case studies to clearly articulate the problem, your process, your role, the challenges faced, the solutions you designed, and the impact they had (quantified where possible).
• Show, Don't Just Tell: Include wireframes, user flows, interactive prototypes, and high-fidelity mockups to demonstrate your design skills and process.
• Highlight Impact: Focus on the outcomes of your work. Use metrics (e.g., conversion rate improvements, task completion times, user satisfaction scores) to demonstrate the value you delivered.
• Demonstrate Process: Clearly explain your design thinking, research methods, and how you made decisions. Show your iterative process and how you incorporated feedback.
• Tailor to Agoda: Research Agoda's products and user base. If possible, include projects that show an understanding of the travel industry or similar e-commerce platforms. Highlight how your skills align with Agoda's mission and values.
• Be Prepared to Discuss: Be ready to talk through every aspect of your portfolio, defend your design decisions, and discuss trade-offs you made.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, carefully read and understand the brief. Ask clarifying questions if needed.
• Focus on Process: For any challenge, emphasize your design process, problem-solving approach, and rationale. It's not just about the final output, but how you got there.
• Time Management: If it’s a time-boxed exercise, manage your time effectively to deliver a cohesive solution.
• Presentation Skills: Practice presenting your work clearly and concisely, focusing on the key insights and solutions. Be prepared for Q&A.

📝 Enhancement Note: The interview and portfolio review process is designed to rigorously assess not only design skills but also the candidate's operational capabilities: problem-solving, strategic thinking, collaboration, and communication. The emphasis on process and impact in portfolio review is crucial for evaluating a candidate's ability to contribute effectively to the operational goals of product development.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, as industry standard), Sketch, Adobe XD, InVision.
• User Research & Testing: Maze, UserTesting.com, Lookback, or similar platforms for conducting remote usability testing and gathering feedback.
• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.
• Data Analytics & Visualization: Google Analytics, Amplitude, Mixpanel, Tableau, Looker for understanding user behavior and product performance.
• Design Systems: Experience with or contribution to design system tools and libraries.

Analytics & Reporting:

• Proficiency in using analytics tools to understand user behavior, track key metrics, and identify areas for design improvement is essential. This includes understanding conversion funnels, user flows, and engagement metrics.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts customer journeys and potentially integrates with CRM data for personalization could be beneficial.

📝 Enhancement Note: Familiarity with a wide range of design, research, collaboration, and analytics tools is expected. This indicates a need for operational efficiency and the ability to leverage technology effectively to inform and execute design strategies. The mention of analytics tools underscores the data-driven nature of the role and its contribution to operational performance monitoring.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of Agoda's customers (both travelers and hotel partners).
• Data-Driven Decisions: Valuing insights from data and research to inform design choices and measure impact.
• Ownership & Accountability: Taking responsibility for projects from start to finish and driving them to successful outcomes.
• Collaboration & Teamwork: Working effectively with cross-functional partners to achieve shared goals.
• Innovation & Experimentation: A willingness to explore new ideas, test hypotheses, and embrace change.
• Quality & Craftsmanship: A dedication to producing high-quality, polished, and user-friendly designs.
• Continuous Learning: A proactive approach to skill development and staying updated with industry trends.

Collaboration Style:

• Designers are expected to be proactive collaborators, working closely with Product Managers to shape strategy and Engineers to ensure feasibility and quality of implementation.
• Active participation in design critiques, workshops, and team meetings is encouraged to foster a collective approach to problem-solving and design excellence.
• Open communication and constructive feedback are valued to drive continuous improvement.

📝 Enhancement Note: The company's values directly translate into operational behaviors that drive efficiency and effectiveness. Customer-centricity ensures that operational efforts are aligned with user needs, while data-driven decisions and ownership promote accountability and measurable results. Collaboration is key to streamlining cross-functional workflows.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: A constant challenge in product design is finding the optimal balance between creating delightful user experiences and meeting business objectives, such as driving bookings and revenue.
• Global Diversity: Designing for a global audience requires understanding and catering to diverse cultural nuances, languages, and user behaviors, which can be complex to manage operationally.
• Fast-Paced Environment: Agoda's rapid iteration cycles and focus on innovation mean designers must be adaptable, efficient, and able to deliver high-quality work under pressure.
• Complexity of Travel Domain: The travel industry is highly dynamic and complex, involving numerous variables and user touchpoints that require careful consideration in design.
• Maintaining Design Consistency: As the product suite grows, ensuring consistent UX and UI across all features and platforms requires strong system thinking and adherence to design principles.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like interaction design, motion design, user research methodologies, and accessibility.
• Product Strategy Influence: Gaining experience in shaping product vision and strategy, contributing to business outcomes.
• Leadership Training: Potential for development in mentorship, team leadership, and project management.
• Industry Exposure: Engaging with industry trends, best practices, and emerging technologies in UX/UI design and the travel tech sector.
• Cross-Functional Understanding: Developing a broader understanding of product management, engineering processes, and business operations.

📝 Enhancement Note: The challenges presented are common in fast-growing tech companies and require strong operational skills to navigate. The growth opportunities are geared towards developing both specialized design expertise and broader leadership capabilities, supporting a well-rounded operational career path.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for tackling a completely new product feature from ideation to launch." (Focus on research, ideation, prototyping, testing, and collaboration).
• "How do you balance user needs with business objectives when making design decisions?" (Highlight your decision-making framework and ability to negotiate).
• "Tell me about a time you had to influence stakeholders with a different perspective on a design solution." (Showcase your communication and persuasion skills).
• "How do you ensure design consistency and quality across multiple products or features within a larger ecosystem?" (Emphasize your understanding of design systems and process).
• "Walk me through a project from your portfolio that you are particularly proud of and explain the impact it had." (Prepare a concise, impactful story).

Company & Culture Questions:

• "What interests you about Agoda and the travel industry?" (Research Agoda's mission, values, and recent news).
• "How would you contribute to our design culture?" (Reflect on the values mentioned in the job description and your own principles).
• "Describe your ideal collaboration with Product Managers and Engineers." (Show your understanding of cross-functional teamwork).
• "How do you handle ambiguity or changing priorities in a fast-paced environment?" (Demonstrate adaptability and resilience).

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each project, clearly define the problem, your role, the process you followed, your key contributions, the solutions you designed, and the measurable impact.
• Quantify Impact: Use data and metrics whenever possible to demonstrate the success of your designs.
• Highlight Your Process: Be ready to articulate your design thinking, research methodologies, and how you iterated based on feedback.
• Showcase Craft: Present high-quality visuals, interactive prototypes, and clear explanations of your UI and interaction design decisions.
• Be Concise and Engaging: Practice your presentation to ensure it flows well and keeps the audience engaged. Allocate time for Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills, but also operational capabilities like strategic thinking, problem-solving, and effective collaboration. Understanding Agoda's specific context within the travel industry will be crucial for articulating relevant operational impact.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Agoda Careers website.
• Portfolio Customization: Curate your portfolio to prominently feature projects that showcase your end-to-end design process, user-centered approach, and measurable impact, ideally with examples relevant to e-commerce or travel platforms.
• Resume Optimization: Tailor your resume to highlight the 6+ years of experience, specific design skills (UI, UX research, prototyping), stakeholder management, and experience with agile methodologies. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, defending your design decisions, and discussing the impact of your work. Prepare case studies for your portfolio presentation and potential design challenges. Research Agoda's products and company values.
• Company Research: Familiarize yourself with Agoda's mission, values, target audience, and current product offerings to demonstrate genuine interest and alignment with their operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.