Senior Product Designer (B2C Ticket Office, Checkout & Monetization)

📍 Job Overview

Job Title: Senior Product Designer (B2C Ticket Office, Checkout & Monetization) Company: Platinumlist Location: Serbia Job Type: FULL_TIME Category: Product Design / UX/UI Date Posted: 2025-10-30 Experience Level: 5-10 Years Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design of critical B2C user journeys, including ticket discovery, checkout processes, and monetization strategies, across web and mobile platforms to enhance user engagement and conversion rates.
• Drive the evolution and maintenance of the Platinumlist Design System, ensuring consistency, scalability, and efficiency in design output across all digital touchpoints.
• Conduct comprehensive UX research, translating raw user insights and pain points into actionable design improvements that directly impact product usability and customer satisfaction.
• Develop and validate innovative design solutions through rapid prototyping and iterative testing, ensuring a high standard of quality and intuitive user experience for a global audience.
• Collaborate closely with cross-functional product and engineering teams to deliver seamless, integrated experiences that align with business objectives and user needs.

📝 Enhancement Note: This role is specifically focused on the user-facing aspects of Platinumlist's platform, with a strong emphasis on transactional flows (checkout) and revenue generation (monetization). The Senior Product Designer will be instrumental in optimizing these key conversion points.

📈 Primary Responsibilities

• Design end-to-end user experiences for ticket discovery, purchase, and post-purchase management across web, native mobile applications, and partner integrations, ensuring a cohesive and intuitive journey.
• Build, maintain, and contribute to the Platinumlist Design System, creating reusable components, guidelines, and patterns to foster design consistency and accelerate development cycles.
• Lead and participate in UX research initiatives, including user interviews, usability testing, persona development, and journey mapping, to uncover user needs and identify opportunities for improvement.
• Translate research findings and business requirements into high-fidelity wireframes, interactive prototypes, and polished UI designs, utilizing tools like Figma for efficient workflow and collaboration.
• Iterate on designs based on user feedback, A/B testing results, and performance data to continuously optimize conversion rates, reduce friction in checkout, and enhance overall user satisfaction.
• Ensure design consistency and brand integrity across multiple products and platforms, while also allowing for necessary flexibility to accommodate localized user preferences or specific partner integrations.
• Collaborate effectively with Product Managers to define product strategy, roadmaps, and feature specifications, ensuring design solutions align with business goals and technical feasibility.
• Work closely with Engineers to ensure accurate implementation of designs, providing clear specifications, assets, and ongoing support throughout the development process.
• Advocate for user-centered design principles and best practices within the product team and across the organization.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking, hands-on execution, and cross-functional collaboration, typical for a senior-level product designer in a growth-stage tech company.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating exceptional design thinking and execution will be prioritized. Candidates with degrees in HCI, Design, Computer Science, or related fields are encouraged to apply. Experience: A minimum of 5-10 years of professional experience in product design, with a significant focus on B2C digital products, e-commerce, or transactional platforms.

Required Skills:

• Proven experience designing complex, end-to-end digital products for both desktop (web) and mobile platforms (iOS/Android).
• Strong command of Figma for wireframing, prototyping, UI design, and component-based design workflows.
• Demonstrated experience contributing to or actively maintaining a comprehensive design system, including style guides, component libraries, and best practices.
• Deep understanding of user-centered design principles, UX research methodologies, and the ability to translate user insights into intuitive and effective interface designs.
• Excellent communication and collaboration skills in English, with the ability to articulate design decisions and rationale clearly to diverse stakeholders.
• Comfort and proficiency in collaborating within a fast-paced, distributed, and remote-first team environment.
• Experience with agile development methodologies and working in cross-functional product teams.

Preferred Skills:

• Knowledge and practical experience with advanced prototyping tools such as Framer, Protopie, or Webflow for creating interactive and high-fidelity prototypes.
• Motion design skills, with proficiency in tools like After Effects or similar, to enhance user experience and create engaging animations.
• Familiarity with front-end development technologies, including HTML, CSS, and JavaScript, or understanding of native mobile UI frameworks, to better collaborate with engineering teams and understand technical constraints.
• Previous work experience within SaaS, e-commerce, ticketing platforms, or similar industries, providing domain-specific knowledge and insights.
• Experience with A/B testing and data analysis to inform design decisions and measure impact.

📝 Enhancement Note: The emphasis on Figma, design systems, and cross-platform experience is critical. Candidates should be prepared to showcase projects where these skills were leveraged to drive tangible product improvements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase 3-5 in-depth case studies demonstrating end-to-end product design process for complex features or products, with a strong focus on B2C transactional flows (checkout, purchase, monetization).
• Clearly articulate the problem statement, your role and responsibilities, the design process followed (research, ideation, prototyping, testing), key decisions made, and the final outcomes.
• Highlight your experience with user research and how insights directly informed design solutions and iterative improvements.
• Demonstrate proficiency in Figma, including examples of component-based design, design system contributions, and interactive prototyping.
• Quantify impact wherever possible, using metrics (e.g., conversion rate improvements, reduction in cart abandonment, revenue uplift) to showcase the business value of your design work.

Process Documentation:

• Clearly outline the methodology used for user research, including specific techniques employed and how data was synthesized into actionable insights.
• Detail your approach to wireframing, prototyping, and user testing, including the tools used and the iterative cycles involved.
• Provide examples of how you have contributed to or built design systems, detailing the structure, component library, and guidelines established.
• Illustrate how you collaborate with product managers and engineers, including your process for handoffs, feedback loops, and ensuring design fidelity during implementation.

📝 Enhancement Note: The portfolio should strongly emphasize the candidate's ability to tackle complex, revenue-driving user journeys and their experience with scalable design systems. Quantitative results are highly valued.

💵 Compensation & Benefits

Salary Range: Given the Senior Product Designer role in Serbia with a remote setup for a growing tech company, a competitive salary range is estimated between €35,000 - €60,000 annually, depending on experience, skills, and negotiation. * Methodology: This estimate is based on market research for Senior Product Designer roles in Eastern Europe, specifically Serbia, considering the remote nature of the position which often allows for competitive compensation irrespective of local cost of living. It also factors in the specialization (B2C checkout/monetization) and the company's growth phase, aligning with industry benchmarks for similar roles on platforms like Glassdoor, LinkedIn Salary, and relevant tech job boards.

Benefits:

• Competitive salary package and potential for performance-based bonuses.
• Fully remote work setup, offering flexibility and work-life balance.
• Opportunity to make a significant impact on a rapidly growing platform in the events and ticketing industry.
• Collaborative and supportive team environment with experienced product thinkers and designers.
• Professional development opportunities, including access to learning resources and potential for attending industry conferences.
• Contribution to building and scaling a robust design system.

Working Hours: Standard full-time working hours are expected, approximately 40 hours per week, with flexibility to accommodate different time zones within a distributed team. Clear communication and adherence to project deadlines will be key.

📝 Enhancement Note: The salary range is an estimation based on general market data for senior product design roles in the region and remote work. Candidates should be prepared to discuss their salary expectations based on their experience and the specific value they bring.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Event Guide and Ticketing Solution Industry, with a strong focus on technology and customer experience. Platinumlist operates within the broader e-commerce and event management technology sector. Company Size: Platinumlist is a growing company, with an estimated employee count of 50-200 individuals, indicating a dynamic environment where individual contributions are highly visible and impactful. Founded: Established in 2009, Platinumlist has over a decade of experience in revolutionizing the event landscape, particularly in the Gulf region. This longevity suggests a stable yet innovative operational foundation.

Team Structure:

• The B2C Product team likely consists of Product Managers, Product Designers, UX Researchers, and Data Analysts, working collaboratively to refine user-facing features.
• The Senior Product Designer will report to a Head of Product or Design Lead, working closely with a dedicated Product Manager for the Ticket Office, Checkout, and Monetization domains.
• Cross-functional collaboration is essential, with regular interaction with engineering teams (front-end, back-end, mobile), marketing, and potentially customer support to ensure a holistic product experience.

Methodology:

• Data-driven decision-making is a core principle, with a strong emphasis on analyzing user behavior, conversion funnels, and A/B testing results to inform design and product strategy.
• Agile and iterative development processes are likely employed, allowing for rapid prototyping, testing, and deployment of new features and improvements.
• A user-centered design approach is paramount, prioritizing deep understanding of customer needs and pain points through ongoing UX research and feedback mechanisms.
• Collaboration and knowledge sharing are encouraged, fostering a culture of continuous learning and collective problem-solving within the product and engineering departments.

Company Website: https://www.platinumlist.net/

📝 Enhancement Note: The company's focus on the GCC market and its established presence since 2009 suggest a mature understanding of its user base and a drive for continued innovation in a competitive digital landscape.

📈 Career & Growth Analysis

Operations Career Level: This Senior Product Designer role represents a mid-to-senior level position within the product design discipline. It demands not only strong execution skills but also strategic thinking, leadership in design initiatives, and the ability to mentor junior designers if applicable. The scope includes influencing product direction in critical revenue-generating areas. Reporting Structure: The Senior Product Designer will likely report to a Head of Product or a Lead Product Designer, working in close partnership with a Product Manager focused on the Ticket Office, Checkout, and Monetization streams. This structure ensures alignment between business objectives, user needs, and design execution. Operations Impact: The role has a direct and measurable impact on Platinumlist's revenue through the optimization of checkout and monetization flows. By improving conversion rates and user experience, this position directly contributes to the company's financial growth and market position as a leading ticketing provider.

Growth Opportunities:

• Skill Advancement: Deepen expertise in conversion rate optimization (CRO), user behavior analysis, and advanced prototyping techniques. Opportunity to become a subject matter expert in B2C transactional design.
• Design System Leadership: Take a leading role in evolving and scaling the design system, potentially influencing design standards across the entire organization.
• Strategic Product Influence: Contribute to product strategy discussions and roadmap planning, influencing the direction of key B2C features and initiatives.
• Mentorship: Opportunity to mentor junior designers and contribute to building a strong design culture within the company.
• Broader Domain Exposure: Potential to explore other areas of the Platinumlist platform or contribute to new product initiatives as the company grows.

📝 Enhancement Note: This role offers significant opportunities for impact and growth within a specialized and revenue-critical area of the business. The ability to demonstrate measurable results will be key to career progression.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce, with team members collaborating from various locations. The company culture will likely emphasize asynchronous communication and strong digital collaboration tools. Office Location(s): While the company headquarters are in Dubai, this role is based in Serbia, with the expectation of remote work. Platinumlist operates across multiple GCC countries, suggesting a diverse user base and market focus.

Workspace Context:

• The remote work environment necessitates strong self-discipline, proactive communication, and effective use of collaboration tools like Slack, Zoom, and project management software.
• Access to necessary design software (Figma) and potentially other prototyping or research tools will be provided or expected.
• Opportunities for virtual team-building activities and informal check-ins will be crucial for fostering a connected and engaged remote team.
• Collaboration with engineering teams will occur primarily through digital channels, requiring clear documentation and communication of design specifications.

Work Schedule: While typically aligned with full-time hours (approx. 40 hours/week), the remote setup offers flexibility. However, candidates should be prepared to align with core working hours for essential meetings and collaborative sessions, likely within European time zones to facilitate interaction with other team members.

📝 Enhancement Note: The remote nature of the role requires candidates to be highly self-motivated and adept at digital collaboration. Understanding the company's approach to remote work and asynchronous communication is important.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.
• Portfolio Presentation: A dedicated session where you present 2-3 key case studies from your portfolio, focusing on your design process, problem-solving approach, and the impact of your work. Be prepared to discuss your contributions, decision-making, and how you leveraged data and user insights.
• Design Challenge/Exercise: You may be given a take-home design challenge or a live exercise to assess your problem-solving skills, design thinking, and ability to work within constraints relevant to Platinumlist's B2C ticket office, checkout, or monetization features.
• Team Interviews: Conversations with Product Managers, fellow designers, and engineering leads to evaluate your collaboration style, technical understanding, and cultural fit.
• Final Interview: A discussion with senior leadership to assess strategic thinking, leadership potential, and alignment with company values.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem, your solution, and the measurable results (e.g., conversion rate improvements, user satisfaction scores). Quantify wherever possible.
• Showcase Process: Detail your design thinking, from research and ideation to iterative prototyping and testing. Explain why you made certain design decisions.
• Highlight Collaboration: Demonstrate how you worked with cross-functional teams (product, engineering) and incorporated their feedback.
• Figma & Design Systems: Explicitly show your proficiency with Figma and any experience with design systems, ideally with concrete examples.
• Tailor to the Role: Emphasize projects related to e-commerce, checkout flows, monetization, or complex transactional systems.

Challenge Preparation:

• Understand the Context: Research Platinumlist's current platform, its target audience, and the specific challenges within B2C ticketing, checkout, and monetization.
• Problem Decomposition: Break down the challenge into smaller, manageable parts. Define the core user needs and business objectives.
• User-Centricity: Ensure your proposed solution is grounded in user needs and supported by research principles, even if hypothetical for a timed exercise.
• Clarity and Rationale: Be prepared to clearly explain your design decisions, trade-offs, and how your solution addresses the prompt.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and your ability to articulate your design process and its impact, particularly in the context of revenue-generating user flows.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, UI design, prototyping, and collaboration. Expertise is essential.
• Prototyping Tools (Preferred): Framer, Protopie, Webflow, or similar for creating high-fidelity, interactive prototypes that simulate user flows and interactions.
• Design System Management: Experience with tools and methodologies for creating, maintaining, and scaling design systems.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, Mixpanel, Amplitude): Familiarity with how to access and interpret user data, conversion funnels, and engagement metrics to inform design decisions.
• A/B Testing Tools (e.g., Optimizely, VWO): Understanding of A/B testing principles and how design variations are tested to measure impact on key metrics.

CRM & Automation:

• While not a direct focus for this role, an understanding of how CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools might integrate with or influence customer journeys can be beneficial.

Other Relevant Technologies (Nice to Have):

• Motion Design Tools: After Effects or similar for creating animations and micro-interactions.
• Front-end Technologies: Basic understanding of HTML, CSS, and JavaScript to facilitate better collaboration with developers.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of design systems are non-negotiable. Familiarity with analytics and A/B testing platforms will significantly enhance a candidate's ability to demonstrate impact.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, with design decisions always prioritizing the end-user experience.
• Data-Driven Innovation: Utilizing data and user insights to guide design strategies, validate hypotheses, and measure the success of product improvements.
• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and cross-functional teams work in synergy towards common goals.
• Efficiency & Scalability: Striving for elegant and robust design solutions that are efficient to implement and scalable across various platforms and future product expansions, often through a well-defined design system.
• Continuous Improvement: Embracing an iterative approach to design, always seeking opportunities to learn, adapt, and refine products based on feedback and performance.

Collaboration Style:

• Cross-Functional Integration: Active participation in product team rituals, including sprint planning, daily stand-ups, and retrospectives, ensuring seamless integration of design into the development lifecycle.
• Proactive Communication: Utilizing asynchronous communication tools effectively while also scheduling synchronous meetings for critical discussions and brainstorming sessions.
• Constructive Feedback: Providing and receiving feedback openly and constructively with product managers, engineers, and fellow designers to elevate the quality of the product.
• Knowledge Sharing: Contributing to internal design documentation, participating in design critiques, and sharing learnings to elevate the entire team's capabilities.

📝 Enhancement Note: The emphasis on data, collaboration, and continuous improvement suggests a forward-thinking and agile product development environment where designers are integral to the entire product lifecycle.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing experiences that delight users while also driving conversion and monetization for Platinumlist can be a delicate balance.
• Maintaining Consistency Across Platforms: Ensuring a cohesive and branded experience across web, mobile apps, and potentially partner integrations requires rigorous adherence to design principles and systems.
• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new insights, market changes, and business priorities while maintaining a high standard of design quality.
• Remote Collaboration Nuances: Navigating communication and collaboration effectively within a distributed team, ensuring alignment and shared understanding without in-person interactions.
• Optimizing Complex Transactional Flows: Identifying and addressing friction points in multi-step checkout processes and monetization strategies to maximize conversion rates.

Learning & Development Opportunities:

• Deep Dive into Conversion Rate Optimization (CRO): Develop advanced skills in analyzing user behavior and designing for conversion, becoming a specialist in optimizing transactional journeys.
• Design System Mastery: Gain expertise in building and scaling robust design systems, a highly valued skill in the tech industry.
• Cross-Functional Leadership: Enhance collaboration and influence skills by working closely with product management, engineering, and data teams to shape product strategy.
• Industry Trends: Stay abreast of the latest trends in B2C e-commerce, ticketing technology, and user experience design through company-supported learning resources or industry events.
• Mentorship and Coaching: Opportunity to mentor junior designers and contribute to the growth of the design team.

📝 Enhancement Note: This role presents significant challenges that are directly tied to opportunities for professional growth, particularly in areas critical to e-commerce and transactional platforms.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex checkout flow. What were the key challenges, and how did you measure its success?" (Focus on your process, data used, and impact metrics.)
• "How do you approach building or contributing to a design system? What are the essential components and guidelines?" (Highlight your understanding of scalability, consistency, and collaboration.)
• "Walk us through a project where user research significantly shifted your design direction. What was the insight, and what was the outcome?" (Emphasize your research methodology and ability to translate insights into action.)
• "How do you balance competing stakeholder requirements with user needs in your design process?" (Showcase your negotiation and advocacy skills.)

Company & Culture Questions:

• "What interests you about Platinumlist and our mission in the ticketing industry?" (Research the company, its market, and its recent news.)
• "How do you see your role in contributing to a remote-first, collaborative team culture?" (Discuss your experience with asynchronous communication and digital collaboration tools.)
• "How do you stay updated on the latest trends in product design and e-commerce?" (Demonstrate your commitment to continuous learning.)
• "Describe your experience working with engineers. How do you ensure design fidelity during implementation?" (Highlight your communication and handoff processes.)

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative – problem, your journey (process), solution, and impact.
• Visual Clarity: Use high-quality visuals, clear annotations, and concise explanations. Ensure your Figma prototypes are easily navigable.
• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs (e.g., increased conversion rates, reduced error rates, improved user satisfaction).
• Role Clarity: Be explicit about your specific contributions, especially if working on a team project.
• Anticipate Questions: Be ready to delve deeper into specific design decisions, trade-offs, and your rationale.

📝 Enhancement Note: Prepare to demonstrate not just your design skills, but your strategic thinking, problem-solving capabilities, and ability to collaborate effectively in a remote, agile environment.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Workable link.
• Curate Your Portfolio: Select 2-3 of your strongest case studies that best showcase your experience with B2C transactional design (checkout, monetization), cross-platform design, and design system contributions. Tailor the case study narratives to highlight your process, problem-solving, and measurable impact.
• Optimize Your Resume: Ensure your resume clearly outlines your years of experience, key skills (Figma, UX research, design systems), and relevant industries (e-commerce, ticketing). Quantify achievements where possible.
• Prepare for Data-Driven Discussions: Be ready to discuss how you use data and user insights to inform your design decisions and measure the success of your work. Familiarize yourself with common e-commerce and ticketing metrics.
• Research Platinumlist: Understand their current platform, target audience, and competitive landscape. Think about potential areas for design improvement within their ticket office and checkout flows.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---