Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Street Group Location: Manchester, England, United Kingdom Job Type: FULL_TIME Category: Product Design / UX Design Date Posted: 2026-02-19 Experience Level: 5-10 years Remote Status: Hybrid (up to 4 days WFH)

🚀 Role Summary

• Drive industry-first, revenue-generating experiences by designing the core ecosystem connecting estate agents with vital third-party services within the Street.co.uk platform.
• Act as a strategic partner, influencing product roadmap decisions and defining build priorities, rather than solely executing briefs.
• Leverage an AI-native, code-first workflow, utilizing tools like Claude Code for rapid UI tweaks and in-browser design validation to accelerate feedback loops.
• Champion design as a competitive advantage by creating polished, intuitive, and industry-setting user experiences within the PropTech sector.

📝 Enhancement Note: This role is positioned as a Senior Product Designer (L5 equivalent) with a strong emphasis on strategic contribution and a modern, AI-integrated workflow. The "Partner Platform Team" focus indicates a critical area for revenue generation and ecosystem building within the company's PropTech offerings. The description explicitly states design is a "competitive advantage," highlighting its strategic importance.

📈 Primary Responsibilities

• Collaborate proactively with Product Managers and Engineers to shape product roadmaps and define strategic build priorities, moving beyond reactive feature delivery.
• Conduct direct user research, including customer calls and in-branch visits, to deeply understand pain points and validate new workflows and design concepts.
• Translate user needs and business objectives into compelling user experiences, progressing designs from initial low-fidelity sketches to high-fidelity, polished prototypes using Figma.
• Facilitate workshops to drive collaborative research synthesis and solution ideation, fostering a team-based approach to problem-solving.
• Embrace and utilize an AI-native, code-first workflow, including leveraging tools like Claude Code to perform small UI tweaks directly in the live product and gain rapid technical feedback.
• Test and iterate designs directly in the browser to significantly speed up feedback loops and ensure design feasibility and impact.

📝 Enhancement Note: The responsibilities highlight a hands-on but also strategic design role. Emphasis is placed on user-centricity, rapid iteration, and leveraging modern AI tools, which is crucial for candidates to understand the expected workflow and proactive nature of the position. The "Partner Platform" context suggests a focus on B2B user journeys and revenue-driving features.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, but a strong portfolio demonstrating equivalent experience is implied.

Experience: Approximately 5+ years of Product/UX Design experience is required. Experience within SaaS or complex product environments is considered a bonus.

Required Skills:

• Proficiency in Figma, including the ability to create, use, and maintain design systems.
• Demonstrated capability in conducting independent user research and usability testing to gather actionable insights.
• Strong communication skills, with the ability to articulate and justify design decisions to engineers, product managers, and stakeholders.
• Experience in shaping product roadmaps and strategic product development, not just executing design tasks.
• Comfort with ambiguity and a proactive approach to problem-solving and solution seeking.
• Familiarity with AI-native and code-first workflows, with a willingness to leverage tools like Claude Code.

Preferred Skills:

• Experience within the PropTech industry or a similar fast-paced, evolving sector.
• Experience designing for complex B2B SaaS platforms, particularly those with revenue-generating components or integrations.
• Familiarity with rapid prototyping and design validation techniques within live product environments.
• Workshop facilitation skills for ideation and research synthesis.

📝 Enhancement Note: The emphasis on "roughy 5+ years" suggests flexibility for exceptional candidates. The preference for SaaS/complex product experience aligns with the company's B2B focus. The explicit mention of AI tools and code-first workflows indicates a need for candidates who are forward-thinking and adaptable to new technologies in design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong track record of designing user-centric solutions for complex products, ideally within a SaaS or B2B context.
• Showcase examples of how design thinking and user research directly influenced product strategy and roadmap decisions.
• Include case studies that highlight your process from initial problem definition through to polished, shipped designs, emphasizing iteration and problem-solving.
• Present examples of design system components and how they were implemented and maintained to ensure consistency and efficiency.
• Clearly articulate the business impact, revenue implications, or efficiency gains achieved through your design work, using quantifiable metrics where possible.

Process Documentation:

• Provide examples of how you have approached user research and usability testing, detailing methodologies and how insights were translated into design improvements.
• Showcase your process for moving from low-fidelity concepts to high-fidelity prototypes in Figma, including any rapid prototyping or in-browser testing methods.
• Illustrate your experience with collaborative design processes, such as workshop facilitation, and how you integrate feedback from PMs and Engineers.
• Document your understanding and application of AI-native or code-first workflows, demonstrating how you leverage technology to accelerate design cycles and validate solutions.

📝 Enhancement Note: Given the company's emphasis on design as a competitive advantage and its AI-native approach, portfolios should strongly emphasize the strategic impact of design, the user research process, and adaptability to new workflows. Case studies should clearly articulate the "why" behind design decisions and their tangible business outcomes.

💵 Compensation & Benefits

Salary Range: £50,000 - £68,000 per annum, dependent on experience. The company expresses flexibility for candidates who may fall outside this range due to exceptional experience or specific needs.

Benefits:

• Hybrid-working model, allowing up to 4 days per week working from home.
• "Guilt-Free R&R": £1,000 towards a holiday after the first year, with tax covered.
• Culture of continuous development and growth support.
• £500 annual Learning & Development (L&D) budget for career advancement.
• Birthday off work, paid by the company.
• "Give Something Back" initiative: 2 paid volunteering days per year.
• Enhanced maternity, paternity, and adoption pay.
• Mental health and well-being support through Health Assured.
• Regular well-being initiatives.
• Flexible working hours.
• Public transport season ticket loans.
• Paid menopause leave.
• Holiday buying scheme (purchase additional days).
• Cycle to Work scheme.
• Electric car salary sacrifice scheme.
• Designation as a climate-positive company.
• Fully stocked office fridge with Friday afternoon beers (or alternatives).
• Company and team off-sites, events, and happy hours.
• Comfortable, relaxed office space with a dog-friendly policy.

Working Hours: The role implies a standard full-time commitment, with the explicit mention of "Flexible working hours" among the benefits, suggesting some adaptability around core working times. While a specific number of hours isn't stated, 40 hours is a common industry benchmark for full-time roles.

📝 Enhancement Note: The salary range is provided clearly. The extensive list of benefits emphasizes work-life balance, professional development, and employee well-being, which are strong selling points for attracting top talent. The mention of "planned ranges go out the window" for the right candidate is a key point for applicants to note.

🎯 Team & Company Context

🏢 Company Culture

Industry: PropTech (Property Technology). Street Group aims to be the leading creator of delightful experiences for all parties involved in property transactions, elevating UK Estate Agencies through advanced technology.

Company Size: While not explicitly stated, the mention of "Partner Platform Team" and the rapid growth suggests a scaling company, likely in the SME to early-stage enterprise bracket, with potential for departmental growth.

Founded: Street Group was founded with the ambition to improve the property industry through technology. The company's focus on innovation and elevating estate agencies indicates a forward-thinking and ambitious organizational ethos.

Team Structure:

• The Senior Product Designer will join the "Partner Platform Team," described as a "high-impact, rapidly evolving unit." This suggests a focused, agile team environment.
• This team is responsible for building the core ecosystem that connects estate agents with third-party services, implying a collaborative structure involving Product Management, Engineering, and Design.
• The company emphasizes cross-functional partnerships, stating designers will "Partner with your PM and Engineers" and that "engineers or PMs questioning your process" is normal, indicating a collaborative and iterative approach.

Methodology:

• Street Group operates with a "code-first workflow" and an "AI-native" approach, encouraging the use of AI tools like Claude Code for rapid design iteration and technical query resolution.
• The company eschews rigid, box-ticking processes, advocating for a blend of deep discovery and intuitive decision-making, trusting designers to know the difference.
• Data and user feedback are paramount, with an emphasis on asking users directly and validating prototypes instantly rather than relying on assumptions.

Company Website: https://www.streetgroup.co.uk/

📝 Enhancement Note: The company culture is characterized by innovation, a user-centric approach, and a willingness to embrace cutting-edge technology like AI. The description of the Partner Platform Team suggests a dynamic, high-growth environment where design plays a crucial strategic role.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as L5 Senior Product Designer. It signifies a level of experience and autonomy where individuals are expected to not only execute design tasks but also contribute strategically to product direction, roadmap planning, and user research initiatives. The role requires proactive problem-solving and the ability to mentor or influence others through design rationale.

Reporting Structure: The Senior Product Designer will partner closely with their Product Manager and Engineers on the Partner Platform Team. While direct reporting lines aren't explicitly stated, it's likely the designer reports into a Head of UX, Head of Product, or a similar leadership role, with day-to-day collaboration within their immediate product team.

Operations Impact: The designs created by this role will directly shape how modern agencies operate and monetize their services, as the Partner Platform is a key ecosystem for third-party integrations and revenue-generating experiences. This means design decisions have a direct impact on the company's revenue streams and its value proposition to estate agencies.

Growth Opportunities:

• Strategic Influence: The opportunity to significantly influence product roadmaps and define what gets built, moving beyond traditional design execution.
• Skill Development: Gaining expertise in AI-native and code-first design workflows, working with cutting-edge technology to accelerate design cycles and validation.
• Industry Leadership: Contributing to setting new design standards within the PropTech industry by shipping polished, intuitive, and impactful user experiences.
• Career Progression: Potential to advance within the design or product leadership path at a rapidly growing company, potentially leading design initiatives or teams.
• Learning Budget: A dedicated £500 yearly L&D budget supports formal training, certifications, or conferences to enhance skills.

📝 Enhancement Note: The role is positioned as senior, emphasizing strategic impact and ownership over execution. The growth opportunities are tied to influencing product direction, adopting new technologies, and contributing to industry-wide improvements, all within a fast-paced environment.

🌐 Work Environment

Office Type: The company offers a hybrid working model, with up to 4 days per week allowed for remote work. The office environment is described as "comfortable, relaxed" and "dog-friendly."

Office Location(s): The primary location specified is Manchester, England, United Kingdom.

Workspace Context:

• The workspace is designed to be collaborative, with a culture that encourages engineers and PMs to question design processes, fostering a dynamic and iterative environment.
• The company embraces modern technology, including an "AI-native, code-first workflow," suggesting access to and encouragement to use advanced tools like Claude Code for design tasks.
• Opportunities for direct interaction with users are frequent, including customer calls and in-branch visits, allowing designers to immerse themselves in the user's context.

Work Schedule: While a standard full-time commitment is expected, "Flexible working hours" are listed as a benefit, indicating adaptability and a focus on output rather than strict time adherence, which is beneficial for deep work and creative problem-solving.

📝 Enhancement Note: The hybrid model, relaxed office, and flexible hours point to a modern work environment that balances in-office collaboration with remote flexibility. The dog-friendly aspect and Friday afternoon social offerings suggest a company culture that values employee well-being and a positive atmosphere.

📄 Application & Portfolio Review Process

Interview Process: The interview process is structured into four stages:

1. Introductory Call: An initial screening with the Talent team to assess general fit.
2. Design Task: A practical assessment to evaluate design skills and problem-solving abilities.
3. Technical Interview: An in-depth discussion with the Head of UX, likely focusing on design methodology, technical understanding, and strategic thinking.
4. Final Interview: A concluding meeting with the Head of Product to assess overall fit, strategic alignment, and potential impact.

Portfolio Review Tips:

• Strategic Focus: Ensure your portfolio clearly demonstrates how your design decisions impact business goals, revenue, or user efficiency. Use case studies to tell a story about problem, process, and solution.
• Process Transparency: Detail your user research methodology, how you tested prototypes, and how you iterated based on feedback. Highlight your experience with Figma and design systems.
• AI & Code-First Integration: If possible, showcase projects where you've experimented with or utilized AI tools in the design process, or demonstrated an understanding of technical constraints for faster iteration.
• Articulate "Why": Be prepared to walk through your design decisions and clearly articulate the rationale behind them to technical and non-technical stakeholders.
• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., conversion rate improvements, user satisfaction scores, time saved).

Challenge Preparation:

• Design Task: Expect a task that requires you to analyze a problem, propose solutions, and potentially create low- or high-fidelity mockups. Focus on demonstrating your thought process and user advocacy.
• Technical Interview: Prepare to discuss your design philosophy, your experience with SaaS products, your approach to user research, and how you collaborate with engineering teams. Be ready to discuss the implications of AI and code-first workflows.
• Final Interview: Focus on aligning your experience and aspirations with Street Group's mission, culture, and growth ambitions. Be ready to discuss how you see yourself contributing to the company's success.

📝 Enhancement Note: The company encourages the use of AI in applications but stresses hiring the "authentic you." Applicants should highlight their individual skills and experience, using AI as a tool to enhance their application rather than replace their own voice. The interview process is structured but emphasizes understanding the candidate's strategic thinking and collaborative approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as the required tool for design and prototyping. Fluency in using and maintaining design systems within Figma is essential.
• AI Tools (e.g., Claude Code): The company utilizes and encourages the use of AI for tasks such as "vibe coding" small UI tweaks and gaining instant answers on technical constraints. This indicates a need for designers to be comfortable with AI-assisted workflows.

Analytics & Reporting: While specific tools aren't listed, the role involves understanding user pain points and business impact, implying a need to interpret data from analytics platforms to inform design decisions.

CRM & Automation: Not explicitly mentioned, but given the B2B nature of the platform and its role in connecting estate agents with third-party services, an understanding of how design impacts user journeys within such systems would be beneficial.

📝 Enhancement Note: The explicit mention of Figma and AI tools like Claude Code is critical. Candidates should be prepared to discuss their proficiency with Figma and demonstrate an openness to integrating AI into their design workflow for efficiency and rapid iteration.

👥 Team Culture & Values

Operations Values:

• Innovation & Proactivity: Street Group values individuals who think from first principles, challenge the status quo, and proactively chase solutions to problems, rather than waiting to be told what to do.
• User-Centricity & Collaboration: The company deeply values understanding user needs through direct interaction and testing. Collaboration is key, with an expectation that designers will be challenged constructively by PMs and engineers.
• Impact & Revenue Focus: Designs are expected to have a tangible impact, particularly on an agent's bottom line and the company's revenue generation. Design is seen as a competitive advantage that drives business success.
• Adaptability & Agility: The company embraces a less rigid, more fluid approach to processes, trusting individuals to adapt their methods to project needs. This requires comfort with ambiguity and a fast pace.
• Inclusivity: Street Group is committed to creating a diverse and inclusive workplace, encouraging applications from all qualified individuals and aiming to lead by example.

Collaboration Style:

• Cross-Functional Partnership: Designers are expected to be integral members of cross-functional teams, working closely with Product Managers and Engineers to define product strategy, not just execute tasks.
• Constructive Challenge: The environment fosters open critique and challenge, where design decisions are questioned to ensure the best possible outcome. This requires resilience and a collaborative spirit.
• Data-Driven & User-Informed: Collaboration is underpinned by a commitment to understanding user needs and leveraging data to inform decisions, rather than relying solely on intuition.
• Agile & Iterative: The company's approach to processes is flexible, encouraging rapid iteration and adaptation based on feedback and evolving project needs.

📝 Enhancement Note: The emphasis on proactive problem-solving, user-centricity, and cross-functional collaboration is central to this role. Candidates should be prepared to demonstrate how they thrive in a challenging, iterative, and user-focused environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace & Ambiguity: The company's fast-paced, dynamic environment and flexible processes can be stressful for those who prefer strict, linear workflows. Adapting to this pace and ambiguity is key.
• Constructive Conflict: Being comfortable with engineers and PMs questioning design decisions requires resilience and a focus on collaborative problem-solving to achieve the best outcomes.
• Strategic Ownership: Taking proactive ownership of problems and driving solutions without constant direction requires self-motivation and strategic thinking.
• Industry Disruption: Working in PropTech means navigating a rapidly evolving market, requiring continuous learning and adaptation to new technologies and user needs.

Learning & Development Opportunities:

• AI Integration Mastery: The opportunity to become proficient in cutting-edge AI-native and code-first design workflows, positioning yourself at the forefront of design technology.
• Strategic Product Influence: Gaining experience in shaping product roadmaps and directly impacting revenue-generating features within a growing PropTech company.
• Industry-Specific Expertise: Deepening knowledge of the PropTech sector and the unique challenges and opportunities within the property industry.
• Formal Development: Access to a £500 annual L&D budget for courses, certifications, or conferences to further specialize skills.
• Career Advancement: Potential for growth within a scaling company, moving into more senior design, product leadership, or specialized roles.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly for individuals who are adaptable and thrive in dynamic environments. The learning opportunities are strongly tied to adopting new technologies and gaining strategic product experience.

💡 Interview Preparation

Strategy Questions:

• "How would you approach understanding the core pain points of estate agents using third-party services, and how would you validate potential solutions?" (Focus on user research methods, validation techniques, and how you'd collaborate with PMs/Engineers).
• "Describe a situation where you had to influence stakeholders (PMs, engineers, leadership) to adopt your design vision. What was your strategy, and what was the outcome?" (Prepare a case study demonstrating persuasive communication and strategic thinking).
• "Given our AI-native, code-first workflow, how do you envision leveraging tools like Claude Code to accelerate your design process and improve collaboration with engineering?" (Showcase understanding of modern workflows and a proactive attitude towards AI integration).

Company & Culture Questions:

• "Why are you interested in Street Group and our mission to improve the property industry?" (Research the company's mission, values, and recent news; connect your passion to their goals).
• "How do you handle constructive criticism or challenges to your design decisions from team members?" (Prepare examples demonstrating resilience, collaboration, and a focus on the best outcome).
• "Describe a time you had to work with ambiguity or a rapidly changing project scope. How did you navigate it?" (Highlight your adaptability, problem-solving skills, and ability to maintain focus).

Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as narratives, clearly outlining the problem, your process, the challenges faced, the solutions you designed, and the quantifiable impact.
• Process Emphasis: Walk through your design thinking, user research, ideation, prototyping, and testing phases. Explain why you made certain decisions.
• Figma & Design Systems: Be prepared to demonstrate your Figma skills and explain how you've utilized or built design systems for efficiency and consistency.
• AI Integration Discussion: If you have relevant experience, briefly touch upon how you might leverage AI tools in your presented projects. If not, express your enthusiasm for learning and applying them.
• Business Acumen: Connect your design choices back to business objectives and user needs, especially concerning revenue or operational efficiency for estate agents.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, adaptability, strong collaboration skills, and a proactive approach to problem-solving, all within the context of the company's PropTech focus and AI-driven workflow.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Tailor your resume and portfolio to highlight your 5+ years of Product/UX Design experience, specifically mentioning SaaS or complex product environments. Ensure your portfolio clearly showcases Figma proficiency, design system experience, and user research capabilities.
• Resume Optimization: Integrate keywords such as "Product Design," "UX Design," "Figma," "Prototyping," "User Research," "Design Systems," "SaaS," and "AI-Native Workflow" naturally throughout your resume to align with the job description's requirements.
• Interview Preparation: Practice articulating your design process, particularly how you conduct user research and translate insights into tangible product improvements. Prepare specific examples of how you've collaborated with PMs and engineers.
• Company Research: Investigate Street Group's mission, their position in the PropTech market, and their emphasis on design as a competitive advantage. Understand the "Partner Platform" concept and its importance for revenue generation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.