Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Patrianna

Location: Gibraltar, Gibraltar

Job Type: Full-Time

Category: Product Design / GTM Operations

Date Posted: April 2, 2026

Experience Level: 5-10 Years

Remote Status: Remote (Global Team, Gibraltar HQ)

🚀 Role Summary

• Lead AI-powered product design initiatives, leveraging cutting-edge tools to accelerate concept generation and prototyping for player-facing experiences.

• Drive conversion optimization through thoughtful design of monetization surfaces, including purchase flows, offer mechanics, and loyalty programs, directly impacting revenue.

• Develop CRM-connected user interfaces that support personalized offers and targeted promotions, balancing commercial objectives with player trust and engagement.

• Collaborate closely with Product Leads and CRM teams to ensure design strategy is integrated with commercial goals and offer strategy.

• Build rapid, high-fidelity interactive prototypes using tools like Figma and Framer to validate concepts and gather player feedback efficiently.

📝 Enhancement Note: This role is positioned within a product development company that emphasizes speed and innovation, particularly in the social gaming and entertainment tech space. The "Senior Product Designer" title, combined with responsibilities focused on monetization, conversion, and CRM integration, strongly indicates a role with significant Go-To-Market (GTM) operational impact. The emphasis on AI-assisted design suggests a forward-thinking approach to product development cycles, requiring designers to be highly adaptable and proficient with emerging technologies.

📈 Primary Responsibilities

• Spearhead AI-powered design workflows, utilizing tools such as Figma AI, Midjourney, and v0 to rapidly generate design concepts and explore variations.

• Architect and design monetisation surfaces, including purchase flows, offer mechanics, user onboarding sequences, and loyalty features, with a direct focus on increasing conversion rates and revenue.

• Create dynamic, CRM-connected user interfaces that facilitate personalized offers and targeted promotions, ensuring a balance between commercial objectives and player trust.

• Develop and build rapid, high-fidelity interactive prototypes using Figma, Framer, and AI-generated code to swiftly validate design concepts and gather early player feedback.

• Produce detailed, production-ready design specifications, incorporating motion, micro-interactions, and various UI states to minimize engineering iteration and ensure seamless handoff.

• Actively collaborate with Product Leads and CRM teams to ensure design contributions are integral to offer strategy development and execution, rather than purely execution-based.

• Conduct user research and testing on design prototypes to inform iterative improvements and ensure designs meet both player needs and business objectives.

• Maintain and evolve design systems to ensure consistency, scalability, and efficiency across all player-facing product surfaces.

📝 Enhancement Note: The emphasis on "monetisation surfaces that convert" and "CRM-connected experiences" highlights a strong GTM operational component. This Senior Product Designer is expected to not only create aesthetically pleasing interfaces but also to directly influence revenue generation and customer engagement strategies through their design work. The requirement to collaborate with CRM teams underscores the need for understanding customer segmentation and personalized marketing efforts from a design perspective.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is essential. A background in Design, Human-Computer Interaction (HCI), or a related field is beneficial.

Experience: 5-10 years of professional product design experience, with a significant portion focused on consumer-facing applications, ideally within gaming, social casino, or apps featuring in-app purchases.

Required Skills:

• Proven track record in product design with a portfolio showcasing high-quality UI/UX across complex, multi-state user flows.

• AI-native design fluency: Hands-on professional experience with AI design tools (e.g., Midjourney, DALL-E, v0, Galileo AI) and demonstrated application of AI-assisted workflows.

• Expert proficiency in Figma, including advanced skills in components, variants, auto-layout, prototyping, and developer handoff best practices.

• Demonstrated experience in conversion-focused design, with a portfolio that includes examples of designed purchase flows, onboarding funnels, or promotional content where performance metrics are key.

• Technical awareness: Ability to build high-fidelity interactive prototypes and a foundational understanding of front-end development principles to facilitate effective collaboration with engineers.

Preferred Skills:

• Experience with Framer for rapid prototyping and interactive design.

• Proficiency in motion design and micro-interaction design principles.

• Understanding of A/B testing methodologies and how to design for iterative testing.

• Familiarity with analytics platforms to interpret user behavior data and inform design decisions.

• Experience in designing for loyalty programs and customer retention initiatives.

📝 Enhancement Note: The "AI-native design fluency" and "conversion-focused design experience" are critical differentiators for this role. Candidates should be prepared to showcase specific examples in their portfolio where AI tools were instrumental in their design process and where their designs directly led to measurable improvements in conversion rates or revenue. The mention of "technical awareness" and "front-end literacy" suggests that understanding the technical feasibility and implementation details of designs is highly valued, facilitating smoother collaboration with engineering teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 complex product design case studies demonstrating end-to-end design thinking.

• Clearly illustrate UI/UX challenges, design process, and innovative solutions, with a strong emphasis on AI integration where applicable.

• Highlight designs for monetization features (e.g., purchase flows, in-app offers, subscriptions) with measurable outcomes or projected impact on conversion.

• Include examples of CRM-connected or personalized user experiences where design adapts to user data or segmentation.

Process Documentation:

• Provide detailed walkthroughs of your design process, emphasizing how AI tools were integrated to enhance efficiency and creativity.

• Document how user feedback and data analytics informed design iterations, particularly for conversion-focused features.

• Explain your approach to creating developer-ready specifications, including motion design and micro-interaction details.

• Showcase your collaboration process with product management and CRM teams, illustrating how design aligned with business and commercial objectives.

📝 Enhancement Note: For this role, a portfolio is not just a collection of work but a demonstration of process, problem-solving, and impact. Candidates must be able to articulate their design methodology, especially concerning the integration of AI and its impact on speed and innovation. The ability to showcase how design directly contributes to revenue (conversion) and customer relationship management is paramount.

💵 Compensation & Benefits

Salary Range: For Gibraltar, a Senior Product Designer with 5-10 years of experience, especially with specialized AI and conversion design skills in a fast-scaling tech/gaming company, can expect a competitive salary. Based on industry benchmarks for similar roles in tech hubs and considering the high-performance environment of Patrianna, an estimated range of £70,000 - £100,000 per annum is reasonable. This range accounts for the specialized skills in AI design and monetization focus.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance coverage, potentially including international coverage.

• Generous paid time off (PTO) and public holidays.

• Opportunities for professional development, including access to AI design tools, training, and industry conferences.

• Remote work flexibility with potential stipends for home office setup.

• Contribution to a dynamic, high-growth company at the forefront of social gaming innovation.

• Exposure to cutting-edge AI technologies and their application in product design.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility to accommodate global team collaboration and individual work styles. Given the remote nature and focus on output, adherence to strict 9-to-5 may be less emphasized than the delivery of high-quality work.

📝 Enhancement Note: The salary estimate is based on general market research for Senior Product Designer roles in tech, adjusted for the specific location (Gibraltar, which can command higher salaries for specialized talent) and the company's focus on high-performance and innovation. Benefits are inferred based on typical offerings for full-time roles in tech companies, particularly those with a global, remote-friendly workforce.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Entertainment, Social Gaming, Product Development. Patrianna operates in a fast-paced, innovative sector where user engagement and monetization are key drivers of success.

Company Size: Fast-scaling (exact number not specified, but implies rapid growth and a dynamic team structure). This suggests a lean, agile environment where individual contributions have a significant impact.

Founded: Not specified, but described as "fast-scaling," indicating a relatively young or recently accelerated company.

Team Structure:

• The design team likely operates collaboratively, with designers working closely with Product Managers, CRM specialists, and potentially marketing teams.

• Reporting structure is likely to a Head of Design or Product Lead, with close interaction with senior leadership due to the direct impact on revenue.

Methodology:

• Data-driven decision-making, with a strong emphasis on metrics and performance analysis, particularly concerning conversion rates and revenue impact.

• Agile and iterative development processes, leveraging rapid prototyping and continuous feedback loops.

• Embraces cutting-edge technologies, with a specific focus on integrating AI into design and development workflows.

• High-performance culture that values speed, ambition, and bold ideas.

Company Website: https://www.patrianna.com/

📝 Enhancement Note: Patrianna's culture is described as high-performance, fast-scaling, and innovation-driven, with a focus on product creation and problem-solving. This implies a dynamic work environment where employees are expected to be adaptable, ambitious, and comfortable with rapid change. The emphasis on "bold ideas" suggests a culture that encourages experimentation and forward-thinking.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position. It requires significant autonomy, the ability to lead design initiatives, and a deep understanding of how design directly contributes to business objectives (revenue, conversion, engagement). The role is expected to influence strategy rather than just execute tasks.

Reporting Structure: Likely reports to a Product Lead or Head of Design, with frequent interaction and collaboration with Product Managers, CRM Leads, and potentially executive leadership due to the direct revenue impact of the role.

Operations Impact: The Senior Product Designer will have a direct and measurable impact on the company's revenue through the design of monetization surfaces, purchase flows, and personalized CRM-connected experiences. Their work will directly influence conversion rates, customer lifetime value, and overall player engagement.

Growth Opportunities:

• Advance into a Lead Product Designer or Design Manager role, overseeing a team and setting design strategy.

• Specialize further in AI-driven design, becoming a thought leader in this emerging field within the company.

• Transition into Product Management or GTM Strategy roles, leveraging a deep understanding of user behavior, monetization, and conversion optimization.

• Deepen expertise in specific areas like game design, user acquisition funnels, or retention mechanics.

📝 Enhancement Note: The "Senior" title coupled with direct revenue-generating responsibilities signifies a role with strategic importance. Growth opportunities are likely to involve increased leadership, specialization in cutting-edge design methodologies (AI), or a pivot towards broader product or GTM strategy roles, capitalizing on the direct business impact.

🌐 Work Environment

Office Type: The company is headquartered in Gibraltar but operates with a "dynamic, global team," and the job posting specifies "TELECOMMUTE" with the location requirement of "Gibraltar." This suggests a primarily remote or hybrid work environment where employees can work from anywhere, with the understanding that there might be occasional requirements to connect with the Gibraltar HQ or a core team.

Office Location(s): Gibraltar, Gibraltar (HQ). However, the role is designated as "TELECOMMUTE," implying that while the company is based in Gibraltar, the employee is not required to be physically present there full-time.

Workspace Context:

• A remote or hybrid setup, offering flexibility and autonomy in how and where work is performed.

• Access to a suite of modern design and collaboration tools, including advanced AI design software and Figma.

• A collaborative environment that values cross-functional communication, particularly between design, product, and CRM teams.

• A high-performance culture that encourages initiative, ownership, and continuous improvement.

Work Schedule: Flexible working hours are implied by the remote nature and focus on output. While core collaboration times may exist for team meetings, individuals likely have autonomy to structure their workday to optimize productivity and balance personal commitments. This is common in fast-scaling tech companies.

📝 Enhancement Note: The "TELECOMMUTE" designation combined with a specific country requirement (Gibraltar) is common for companies that want to maintain a legal presence in a certain jurisdiction while hiring globally. This likely means the employee will work remotely, but may need to align with Gibraltar working hours for certain meetings or adhere to local employment laws. The emphasis on a "global team" suggests a distributed workforce.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Review: Candidates will present their portfolio, focusing on 2-3 key case studies, with an emphasis on AI integration, conversion-focused design, and CRM collaboration. Be prepared to walk through your process, challenges, and outcomes.

• Skills Assessment/Design Challenge: A practical exercise, potentially involving a design problem related to monetization or user onboarding, possibly incorporating AI tools, or a deep dive into Figma proficiency and prototyping skills.

• Team/Stakeholder Interviews: Meetings with Product Leads, CRM stakeholders, and potentially other designers or engineers to assess collaboration, communication, and technical understanding.

• Final Interview: A conversation with senior leadership to discuss strategic thinking, leadership potential, and overall fit with the company's vision and high-performance culture.

Portfolio Review Tips:

• Curate your portfolio to highlight projects that best demonstrate AI-assisted design workflows and their impact.

• For conversion-focused case studies, clearly articulate the problem, your design solution, the metrics you targeted, and the results achieved.

• Be ready to discuss how you collaborated with CRM or product teams on personalized experiences or offer strategies.

• Use your portfolio to tell a story about your design process, emphasizing problem-solving, iteration, and the tools you employed.

Challenge Preparation:

• Familiarize yourself with common challenges in designing for monetization and user onboarding in gaming/app environments.

• Practice using AI design tools (Midjourney, v0, etc.) to quickly generate concepts and variations for given prompts.

• Refine your Figma skills for rapid prototyping and creating detailed specifications.

• Prepare to articulate your design rationale clearly and concisely, especially under time pressure.

• Understand how to balance user experience with business objectives and revenue goals.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to use AI tools effectively in a professional context and demonstrate a tangible impact on conversion and revenue. The portfolio review is a critical stage, so candidates must prepare to articulate their process, decision-making, and results with precision.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for UI/UX design, component creation, auto-layout, prototyping, and developer handoff.

• AI Design Tools: Hands-on professional experience with tools like Midjourney, DALL-E, v0, Galileo AI for concept generation, variation exploration, and potentially asset creation.

• Framer: Proficiency for building high-fidelity, interactive prototypes.

Analytics & Reporting:

• Experience with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to interpret user behavior data and inform design decisions is highly beneficial.

CRM & Automation:

• Understanding of CRM systems and their role in personalization and targeted promotions.

• Ability to design user interfaces that integrate with CRM data to deliver personalized experiences.

📝 Enhancement Note: The explicit mention of specific AI design tools (Midjourney, v0) and prototyping tools (Figma, Framer) indicates a requirement for hands-on, current technical skills. Proficiency in these tools will be a key differentiator. The ability to work with data and CRM systems highlights the role's connection to GTM operations and customer lifecycle management.

👥 Team Culture & Values

Operations Values:

• Innovation: Embrace and drive the adoption of new technologies, especially AI, to revolutionize design processes.

• Impact-Driven: Focus on delivering designs that have a measurable impact on business objectives, particularly revenue and conversion.

• Collaboration: Work effectively across departments (Product, CRM) to achieve shared goals and integrate design strategically.

• Speed & Agility: Thrive in a fast-paced environment, delivering high-quality work rapidly and adapting to changing priorities.

• Player-Centricity: While focused on commercial goals, maintain a deep understanding of player needs and experience to ensure sustainable engagement.

Collaboration Style:

• Highly collaborative, with a strong emphasis on cross-functional teamwork.

• Open communication and constructive feedback are encouraged to drive continuous improvement.

• Designers are expected to be proactive in sharing insights and challenging conventions.

• A culture of shared ownership for product success, where design plays a pivotal role alongside product and commercial teams.

📝 Enhancement Note: Patrianna's values lean towards a high-performance, results-oriented culture that leverages innovation and collaboration. For a Senior Product Designer, this means being proactive, data-informed, and comfortable working closely with commercial teams to achieve tangible business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the latest AI design tools and techniques and integrating them effectively into established workflows.

• Balancing Monetization and User Experience: Designing monetization strategies that are effective for the business without alienating or frustrating players.

• Cross-Functional Alignment: Ensuring seamless collaboration and communication between design, product, and CRM teams, especially in a fast-paced, remote environment.

• Measuring Design Impact: Quantifying the direct contribution of design to conversion rates and revenue, and effectively communicating these results.

Learning & Development Opportunities:

• Become a pioneer in AI-assisted product design within the social gaming industry.

• Gain deep expertise in monetization strategies, user onboarding funnels, and CRM-driven personalization.

• Develop leadership skills through mentorship and potential team-leading opportunities.

• Access to cutting-edge design tools, training, and industry events focused on AI and product development.

• Opportunities to shape the future of player experiences for millions of users.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the integration of AI into product design for commercial success. This role offers a unique chance to be at the forefront of a new design paradigm while directly contributing to a company's revenue growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI design tools to significantly accelerate your design process or explore novel concepts. What was the outcome?" (Focus on impact and specific tools.)

• "Walk us through a complex purchase flow or monetization feature you designed. How did you balance user experience with conversion goals? What were the results?" (Prepare a case study from your portfolio.)

• "How do you approach designing CRM-connected experiences? How do you ensure personalization without compromising user trust or data privacy?" (Explain your process and considerations.)

Company & Culture Questions:

• "What interests you about Patrianna and our work in social gaming and AI-powered design?" (Research the company's products and mission.)

• "How do you thrive in a fast-paced, high-performance environment? Describe your approach to managing multiple priorities." (Highlight adaptability and efficiency.)

Portfolio Presentation Strategy:

• Select 2-3 case studies that best showcase your AI design capabilities and your impact on conversion/monetization.

• For each case study, clearly articulate the problem, your role, your process (especially AI integration), your design solutions, and the measurable outcomes.

• Be prepared to discuss the technical aspects of your designs and how you collaborated with engineering and CRM teams.

• Use clear visuals and concise explanations. Practice your presentation to ensure it flows well and stays within time limits.

• Be ready to answer in-depth questions about your design decisions and rationale.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of AI tools, conversion optimization principles, and cross-functional collaboration, particularly with CRM. Candidates should be ready to articulate their impact with data and concrete examples.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature AI-assisted design workflows and successful conversion-focused design projects. Ensure your best work related to monetization, user onboarding, and CRM integration is easily accessible and well-documented.

• Resume Optimization: Highlight keywords such as "Product Design," "UI/UX," "Figma," "AI Design Tools," "Midjourney," "Prototyping," "Conversion Optimization," and "Monetization Strategy." Quantify achievements where possible (e.g., "increased conversion by X%").

• Interview Preparation: Practice articulating your design process, decision-making, and the impact of your work, especially concerning AI integration and revenue generation. Prepare specific examples for behavioral and situational questions.

• Company Research: Thoroughly research Patrianna's current products, their position in the social gaming market, and their stated values. Understand their approach to AI and innovation to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.