Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Launch Potato Location: Montreal, Canada (remote) Job Type: Contract to Hire Category: Product Design / Conversion Rate Optimization (CRO) Date Posted: 2025-12-04 Experience Level: 8+ years (Senior) Remote Status: Fully Remote

🚀 Role Summary

• Drive significant revenue and performance improvements through data-informed, CRO-optimized user experiences across Launch Potato web properties.
• Independently lead the end-to-end design process for complex projects, from strategic ideation and user research to high-fidelity prototyping and developer hand-off.
• Leverage quantitative (CVR, RPS, A/B test results) and qualitative (heatmaps, user recordings) data to uncover user insights and validate design decisions.
• Proactively identify and enhance underperforming user experiences by applying iterative UX/CRO design methodologies and continuous experimentation.

📝 Enhancement Note: This role is positioned as "Senior Product Designer" but the core responsibilities and required experience heavily lean into Conversion Rate Optimization (CRO) and performance marketing, with a strong emphasis on data-driven design to directly impact revenue metrics. The "Contract to Hire" nature suggests an evaluation period to ensure fit for a potential long-term, impactful role within the company's growth objectives.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, encompassing concept development, strategic ideation, UI design, and detailed developer hand-off documentation, all validated by A/B test results and user insights.
• Independently manage and drive multiple design projects simultaneously, from initial stakeholder alignment and UX strategy definition through UI development and post-test iteration cycles.
• Generate actionable UX insights by meticulously analyzing behavioral data, key performance metrics (Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user session recordings to guide and validate design directions.
• Proactively identify underperforming website experiences and propose data-backed solutions for improvement through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
• Collaborate closely with cross-functional teams including Product Managers, Engineers, and other Stakeholders to ensure all design solutions are aligned with overarching business objectives and technical constraints.
• Champion and mentor design best practices within the organization, actively sharing knowledge and driving the overall UX strategy to foster a high-performance design culture.
• Propose and implement strategic improvements to the design process itself, aimed at enhancing experimentation velocity, design scalability, and overall team efficiency.

📝 Enhancement Note: The responsibilities highlight a hands-on approach with a strong emphasis on ownership ("Independently lead," "Proactively improve"). The focus is clearly on measurable outcomes and iterative improvement, which are hallmarks of a CRO-centric design role rather than purely feature-focused product design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and proven experience in data-informed design are prioritized. Candidates with degrees in Design, Human-Computer Interaction (HCI), or related fields will have a foundational understanding.

Experience: 8+ years of dedicated UX/UI experience, with a significant portion focused on performance marketing, lead generation, or Conversion Rate Optimization (CRO) environments. This experience must demonstrate a proven ability to directly influence and improve key business metrics.

Required Skills:

• UX/UI Design Expertise: 8+ years of hands-on experience in user experience and user interface design, with a strong portfolio showcasing complex projects.
• Data-Informed Design: Proven expertise in designing with a data-first approach, specifically focused on optimizing key performance metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• CRO Specialization: Deep understanding and practical application of Conversion Rate Optimization principles and methodologies.
• Prototyping & Design Tools: Mastery of Figma or similar advanced wireframing and prototyping tools (e.g., Sketch, Adobe XD).
• Adobe Creative Suite: Fluency with Adobe Creative Suite (Photoshop, Illustrator) for asset creation and manipulation.
• A/B Testing Collaboration: Hands-on experience collaborating with development teams to execute and iterate on A/B tests for CRO initiatives.
• Communication & Presentation: Excellent communication skills, with a demonstrated ability to articulate and defend design rationale effectively to both technical and non-technical audiences.
• Analytical Acumen: Ability to interpret behavioral data, user recordings, heatmaps, and analytics reports to derive actionable design insights.

Preferred Skills:

• Experience within the digital media, performance marketing, or lead generation industries.
• Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) for data extraction and analysis.
• Experience with user research methodologies beyond basic data analysis.
• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.
• Mentorship or team leadership experience within a design context.

📝 Enhancement Note: The "MUST HAVE" section clearly defines the core requirements. The emphasis on "performance marketing, lead generation, or a similar data-driven environment" and "optimizing key metrics like conversion rate (CVR) and revenue per session" signifies a CRO-focused role where design directly drives business outcomes. The seniority is reinforced by the 8+ years of experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Data-Informed Design: Showcase projects where user behavior data, A/B testing results, and key metrics (CVR, RPS) were central to the design process and outcomes.
• CRO Case Studies: Include detailed case studies of at least two significant CRO initiatives, outlining the problem, your approach, the design solutions implemented, and the measurable impact on conversion rates or revenue.
• End-to-End Project Examples: Present projects that illustrate your ability to lead design from initial concept and strategy through to high-fidelity prototypes and developer hand-off, including iteration based on test results.
• Tool Proficiency Showcase: Evidence of mastery in Figma or similar prototyping tools, alongside examples of how you've used Adobe Creative Suite effectively.

Process Documentation:

• Workflow Optimization: Examples of how you have analyzed and improved design workflows, particularly those related to experimentation velocity and design scalability.
• A/B Testing Execution: Document your process for collaborating with developers on A/B tests, including hypothesis generation, design implementation, and post-test analysis.
• Data Analysis Integration: Illustrate how you integrate behavioral data, heatmaps, and user recordings into your design process to inform and validate hypotheses.
• Stakeholder Alignment: Showcase your methods for aligning design strategy with business goals and technical constraints through clear communication and documentation.

📝 Enhancement Note: While a formal "portfolio requirement" section is absent in the original listing, the "Outcomes" and "Competencies" sections strongly imply the need for a portfolio that demonstrates specific CRO and data-driven design capabilities. This section extrapolates those implied requirements into actionable portfolio guidance.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer with 8+ years of experience in Montreal, Canada, specializing in CRO and performance marketing, the estimated salary range for a contract-to-hire position is typically between CAD $90,000 - $130,000 annually. This estimate is based on industry benchmarks for senior design roles in technology and digital marketing, considering the high demand for specialized CRO skills, the remote nature of the role, and the contract-to-hire structure which often offers a premium.

Benefits:

• Contract-to-Hire Structure: Offers the opportunity for long-term employment and stability with Launch Potato.
• Remote Work Flexibility: Full remote work arrangement, allowing for geographical flexibility within Canada (and potentially broader, though confirmation is advised).
• Global Team Exposure: Opportunity to collaborate with a diverse, international team of high-performers.
• Impactful Work: Direct contribution to revenue and performance gains, with clear visibility of design impact.
• Career Acceleration: Focus on ownership, speed, and measurable impact, fostering rapid career growth.
• Potential for Full-Time Benefits: If converted to full-time, access to Launch Potato's comprehensive benefits package (details to be confirmed upon conversion).

Working Hours: The role implies a standard full-time commitment, estimated at approximately 40 hours per week. While the role is remote, maintaining consistent availability for collaboration with international teams and for timely A/B test execution and analysis is expected. Flexibility may be available, but core working hours for team syncs and critical project phases should be adhered to.

📝 Enhancement Note: Salary range is an estimate for Montreal, Canada, considering the role's seniority, specialization (CRO/Performance Marketing), and contract-to-hire status. Benefits listed are inferred from the contract-to-hire nature and the company's description of its culture and remote-first approach. Actual benefits upon conversion to full-time would need to be confirmed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates at the intersection of content creation and data-driven technology, specializing in connecting consumers with brands through performance-based marketing strategies. Their brands span various verticals, including finance and lifestyle.

Company Size: Launch Potato is a growing company with a remote-first team spanning over 15 countries. While an exact headcount isn't provided, its global reach and multiple brands suggest a medium to large-sized organization, likely with dedicated departments for product, engineering, marketing, and operations.

Founded: Launch Potato was founded with a vision to be a leader in digital media and performance marketing. Its founding principles likely revolve around innovation, data utilization, and a focus on measurable impact, as evidenced by its current mission as "The Discovery and Conversion Company."

Team Structure:

• Operations Team: Likely consists of product managers, engineers, designers, data analysts, and marketing specialists. The Senior Product Designer will likely report into a Head of Product, Design Lead, or a CRO Manager.
• Reporting Structure: The role is described as independently leading projects, suggesting a degree of autonomy, but with clear reporting lines to senior leadership for project oversight and strategic alignment.
• Cross-functional Collaboration: The role emphasizes close collaboration with product, engineering, and other stakeholders, indicating a highly integrated, cross-functional team environment where communication and shared goals are paramount.

Methodology:

• Data-Driven Decision Making: A core tenet of Launch Potato's culture, evident in the emphasis on data analysis, metrics (CVR, RPS), and A/B testing for design validation and improvement.
• Agile Experimentation: The mention of "experimentation velocity" and "iterative UX/CRO design" points to an agile approach where rapid testing and learning are encouraged.
• Performance Focus: The company operates on "measurable impact," meaning all initiatives, including design, are evaluated based on their contribution to business objectives.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company description highlights a performance-oriented, data-driven culture. The "remote-first" approach and global team structure are key cultural indicators. The "Discovery and Conversion Company" tagline directly aligns with the CRO focus of this role.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of expertise and autonomy beyond mid-level positions. It requires not just execution but also strategic thinking, project leadership, and the ability to mentor others. The focus on CRO and performance metrics positions it as a specialized track within product design, directly contributing to revenue generation.

Reporting Structure: The Senior Product Designer will likely report to a Product Lead, Head of Design, or a CRO Manager, depending on the internal team structure. They will work closely with Product Managers and Engineering Leads on day-to-day execution, and collaborate with various stakeholders across marketing, analytics, and business development.

Operations Impact: The design work directly impacts key business outcomes: conversion rates, revenue per session, and overall performance marketing effectiveness. This role has a tangible opportunity to influence company growth and profitability through strategic UX/UI improvements and continuous experimentation.

Growth Opportunities:

• Specialization Mastery: Deepen expertise in CRO, data-informed design, and performance marketing UX, becoming a go-to expert in these critical areas.
• Leadership Development: Potential to move into a Lead Designer or Design Manager role, mentoring junior designers and shaping design strategy for specific product lines or the entire company.
• Strategic Influence: Greater involvement in product strategy and business goal setting as design impact becomes more evident and trusted.
• Full-Time Conversion: Successful performance as a contractor can lead to a permanent position with full benefits and continued growth opportunities within Launch Potato.

📝 Enhancement Note: The role's seniority is emphasized by the expectation of leading projects independently and mentoring others. The growth path is clearly linked to increasing impact and strategic involvement, especially within the data-driven and CRO-focused aspects of the business.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement for this role. The company operates with a "remote-first" philosophy.

Office Location(s): While headquartered in South Florida, Launch Potato has a remote-first team spanning over 15 countries. The specific remote location for this role is Montreal, Canada. Candidates may need to confirm if there are any specific Canadian residency or legal work requirements for remote employment.

Workspace Context:

• Digital Collaboration: Expect heavy reliance on digital collaboration tools (e.g., Slack, Zoom, Figma, project management software) for communication and teamwork.
• Asynchronous & Synchronous Work: The global nature of the team necessitates a mix of asynchronous work for flexibility and synchronous meetings for critical discussions, alignment, and brainstorming.
• Data & Analytics Tools: Access to robust analytics platforms and design tools will be crucial for daily tasks and data analysis.
• Cross-Functional Interaction: Opportunities to engage with diverse teams, fostering a dynamic and collaborative remote work environment.

Work Schedule: The role is expected to be full-time (approx. 40 hours/week). While remote work offers flexibility, candidates should be prepared to align with key team members' working hours for effective collaboration, especially for meetings and project syncs. The ability to manage time effectively for asynchronous work and meet deadlines is essential.

📝 Enhancement Note: The "remote-first" nature is a significant aspect of the work environment. The global team implies a need for strong asynchronous communication skills and flexibility in meeting times.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the core requirements, particularly experience in CRO, data-informed design, and Figma.
• Hiring Manager Interview: A discussion focused on your experience, approach to design challenges, understanding of CRO principles, and how you leverage data. Expect questions about past projects and your role in them.
• Design Challenge/Portfolio Review: A deeper dive into your portfolio, potentially involving a presentation of specific case studies demonstrating your ability to drive measurable outcomes. This may include a practical exercise simulating a CRO design problem.
• Cross-Functional Interview: Meeting with potential collaborators (e.g., Product Manager, Engineer) to assess communication style, collaboration skills, and ability to work within a cross-functional team.
• Final Interview: Potentially with senior leadership to discuss strategic alignment, cultural fit, and long-term potential.

Portfolio Review Tips:

• Highlight CRO Impact: Clearly articulate the business problem, your design process, the specific CRO strategies you employed, and the quantifiable results (e.g., % increase in CVR, RPS uplift). Use metrics prominently.
• Showcase Data Utilization: Detail how you used behavioral data, user recordings, heatmaps, and A/B test results to inform your design decisions and iterations.
• Demonstrate Figma Proficiency: Ensure your prototypes are polished and showcase advanced Figma features if applicable. Be ready to walk through your design file and explain your rationale.
• Focus on Problem-Solving: Frame your projects around solving specific business or user problems, emphasizing your analytical approach and strategic thinking.
• Tailor to Launch Potato: Research Launch Potato's brands and business model. If possible, subtly tailor your presentation to show an understanding of their performance marketing context.

Challenge Preparation:

• CRO Scenarios: Be prepared for hypothetical scenarios where you're asked to improve the conversion rate of a specific landing page or user flow. Think about common CRO frameworks (e.g., AIDA, funnel analysis, user journey mapping) and data points to consider.
• Data Interpretation: Practice interpreting common web analytics data, heatmaps, and user session recordings to identify user friction points and opportunities for optimization.
• Communication & Rationale: Prepare to clearly explain your design decisions and the expected impact on business metrics to both technical and non-technical audiences.

📝 Enhancement Note: The interview process is inferred based on typical senior design roles in tech, with a heavy emphasis on the specific requirements of CRO and data-driven design. The portfolio review is crucial for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mastery is required for wireframing, UI design, and prototyping. Expect to create high-fidelity, interactive prototypes.
• Adobe Creative Suite: Proficiency in Photoshop and Illustrator for asset creation, manipulation, and graphic design elements.

Analytics & Reporting:

• Web Analytics Tools: Experience with platforms like Google Analytics or Adobe Analytics is highly beneficial for analyzing user behavior, tracking metrics (CVR, RPS), and identifying performance trends.
• CRO Tools: Familiarity with tools that provide heatmaps, session recordings, and A/B testing capabilities (e.g., Hotjar, VWO, Optimizely) is expected.

CRM & Automation:

• While not a CRM role, understanding how user interactions and conversions feed into CRM systems or marketing automation platforms can be advantageous for comprehending the broader business impact.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, combined with the need for data analysis and A/B testing, defines the core toolset. The other tools are supplementary but highly relevant to the CRO focus.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and driving business impact through design.
• Data-Centric: Decisions are rooted in data analysis and validated through experimentation.
• Ownership & Initiative: Employees are expected to take initiative, identify opportunities, and drive projects to completion independently.
• Speed & Agility: A culture that values moving fast, iterating quickly, and adapting to market changes.
• Collaboration: Working effectively across diverse, global, and cross-functional teams.
• Continuous Improvement: A commitment to refining processes, skills, and outcomes over time.

Collaboration Style:

• Cross-functional Integration: Expect seamless collaboration with Product Managers, Engineers, Data Analysts, and Marketing teams.
• Data-Informed Discussions: Design discussions are often grounded in data and metrics, fostering objective decision-making.
• Remote-First Communication: Reliance on digital tools for clear, concise, and timely communication, both synchronously and asynchronously.
• Feedback Culture: Openness to giving and receiving constructive feedback to drive better design outcomes and personal growth.

📝 Enhancement Note: The company's stated values ("speed, ownership, and measurable impact") directly translate into the expected culture and how individuals operate within teams. The remote-first nature shapes the collaboration style.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and User Experience: The primary challenge will be to drive aggressive CRO goals without compromising long-term user satisfaction or brand integrity.
• Data Interpretation Complexity: Effectively synthesizing diverse data sources (analytics, heatmaps, user recordings) into actionable design insights can be complex.
• Remote Collaboration Dynamics: Navigating communication and collaboration effectively across time zones and diverse cultural backgrounds within a remote-first setting.
• Rapid Experimentation Pace: Keeping up with the demand for continuous A/B testing and iterative design improvements requires efficient workflows and time management.
• Stakeholder Alignment: Ensuring buy-in and alignment across various stakeholders with potentially differing priorities.

Learning & Development Opportunities:

• CRO Specialization: Deepen expertise in advanced CRO strategies, testing methodologies, and user psychology.
• Data Analytics Skills: Enhance capabilities in interpreting complex user data and leveraging analytics platforms for design insights.
• Cross-Functional Understanding: Gain a broader understanding of product management, engineering processes, and marketing strategies within a performance-driven environment.
• Mentorship: Opportunities to mentor junior designers and contribute to shaping the design culture and best practices.
• Exposure to Diverse Brands: Work across various Launch Potato brands, gaining experience in different market segments and user bases.

📝 Enhancement Note: The challenges are directly tied to the core responsibilities of a CRO-focused designer in a fast-paced, data-driven environment. Growth opportunities are framed around deepening specialized skills and expanding strategic influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a website's conversion rate through design. What was the problem, your approach, and the results? What data did you use?"
• "How do you approach designing for A/B testing? Walk me through your process from hypothesis to implementation and iteration."
• "Imagine a landing page with a low CVR. What initial steps would you take to diagnose the problem and what design solutions would you propose?"
• "How do you balance business goals (e.g., increasing RPS) with user needs and experience quality?"

Company & Culture Questions:

• "What do you know about Launch Potato and our brands? How do you see your design skills contributing to our mission as 'The Discovery and Conversion Company'?"
• "How do you approach collaboration in a remote-first, global team environment?"
• "Describe your experience with data analysis and how it informs your design decisions. What metrics do you typically focus on?"
• "How do you stay updated on the latest trends in UX/UI design, CRO, and performance marketing?"

Portfolio Presentation Strategy:

• Quantify Everything: For each project, clearly state the key metrics, your specific contributions, and the quantifiable impact. Use numbers and percentages liberally.
• Tell a Story: Structure your case studies with a clear narrative: problem, analysis, proposed solution, execution, and results.
• Focus on Process, Not Just Pixels: Explain why you made certain design decisions, referencing data, user research, or CRO principles.
• Be Ready for Deep Dives: Anticipate questions about your Figma file, your A/B testing setup, and your data analysis methods.
• Showcase Initiative: Highlight instances where you proactively identified issues and drove solutions, demonstrating your "Initiative-Driven" competency.

📝 Enhancement Note: Interview preparation focuses on the core requirements: CRO, data-driven design, A/B testing, and communication skills, all within the context of a performance marketing company.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Greenhouse portal at https://job-boards.greenhouse.io/launch2/jobs/5728413004.
• Curate Your Portfolio: Focus on 2-3 key projects that best showcase your expertise in CRO, data-informed design, and measurable revenue impact. Ensure each case study clearly outlines the problem, your process, the data used, your design solutions, and the quantifiable results.
• Tailor Your Resume: Highlight your 8+ years of relevant UX/UI experience, explicitly mentioning performance marketing, lead generation, or CRO environments. Use keywords from the job description such as "data-informed design," "CVR optimization," "RPS," "Figma," and "A/B testing."
• Prepare Your Narrative: Practice articulating your design process, your approach to data analysis, and how you drive business outcomes. Be ready to discuss specific examples from your portfolio confidently.
• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their mission as "The Discovery and Conversion Company." This research will help you tailor your communication and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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