Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: ING

Location: Sydney, New South Wales, Australia

Job Type: Full-Time

Category: Product Design / UX Design

Date Posted: April 10, 2026

Experience Level: 5+ Years

Remote Status: On-site

🚀 Role Summary

• Drive end-to-end digital experiences across mobile and digital platforms, from Discovery, Research, and ideation to prototyping, usability testing, and delivery.

• Collaborate closely with Product, Engineering, Brand, and Digital stakeholders to create simple, seamless, and mobile-first digital experiences.

• Develop and communicate design concepts, rationale, and customer insights that influence product direction and enhance the overall digital ecosystem.

• Champion human-centred design principles across the organization, advocating for quality, accessibility, and consistency in all digital touchpoints.

• Mentor and support junior designers, contributing to a collaborative and high-performing design culture within the Digital Tribe.

📝 Enhancement Note: The role is explicitly identified as "Senior Product Designer" within a "Digital Tribe" at ING, indicating a focus on digital product development and a collaborative, agile team structure. The emphasis on "mobile-first experiences" and "digital ecosystem" suggests a deep involvement in user interface (UI) and user experience (UX) design for digital banking platforms, requiring strong product design and interaction design skills. The mention of "driving strategy" implies a need for strategic thinking beyond pure design execution.

📈 Primary Responsibilities

• Lead the complete design lifecycle for digital products and features, from initial concept and user research through to high-fidelity prototyping, rigorous usability testing, and final delivery to engineering.

• Partner effectively with Product Managers, Engineers, Brand Specialists, and other Digital stakeholders to ensure the creation of intuitive, efficient, and aesthetically pleasing mobile-first digital experiences that align with ING's brand and business objectives.

• Translate complex user needs and business requirements into clear, compelling design concepts, providing well-reasoned rationales and actionable customer insights to guide and influence strategic product decisions.

• Act as a vocal advocate for human-centred design principles, ensuring that all digital outputs meet high standards of quality, adhere to accessibility guidelines (WCAG), and maintain a consistent user experience across all platforms.

• Provide guidance, mentorship, and constructive feedback to more junior designers, fostering a supportive environment that encourages professional growth, skill development, and a shared commitment to design excellence.

📝 Enhancement Note: The primary responsibilities highlight a comprehensive ownership of the design process, from "Discovery" to "delivery," which is typical for senior roles. The emphasis on "influencing product direction" and "championing human-centred design" underscores the strategic and advocacy aspects of this senior position, beyond just execution. The mention of "mobile-first" and "digital ecosystem" points to a focus on digital channels, likely including web and mobile applications within the financial services sector.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is typically expected for senior roles.

Experience: Minimum of 5 years of dedicated experience in UX or Product Design, with a proven track record of successfully delivering complex digital products.

Required Skills:

• Deep expertise in Figma for design, prototyping, and collaboration.

• Comprehensive understanding of human-centred design methodologies and principles.

• Proficiency in information architecture, user flows, and wireframing.

• Demonstrated experience in UX Design and Product Design, with a portfolio showcasing strong Product UX, UI, and interaction design skills.

• Expertise in Service Design principles and application.

• Proven ability in end-to-end problem-solving from discovery through to delivery.

• Exceptional communication and presentation skills, with a strong ability to influence stakeholders and articulate design rationale effectively.

• Experience working within fast-paced, agile development environments.

Preferred Skills:

• Experience in user research and usability testing methodologies.

• Familiarity with design systems and their implementation.

• Experience mentoring junior designers or leading design initiatives.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineering teams.

• Experience within the financial services or banking industry.

📝 Enhancement Note: The required skills list is directly extracted and elaborated upon from the job description. The emphasis on "Figma, prototyping, human-centred design, and information architecture" is critical. The "5+ years' experience" and the broad portfolio requirement covering "Product UX, UI, interaction, Service Design, and problem-solving" indicate a need for a well-rounded senior designer. The preference for agile environments and strong communication/influence skills are standard for senior roles interacting with diverse stakeholders.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 5 years of work in UX or Product Design.

• Demonstrate end-to-end product UX capabilities, from initial problem definition and user research to final UI design and interaction patterns.

• Include examples of complex problem-solving, illustrating your thought process and design solutions.

• Showcase expertise in UI design, including visual design, layout, and interactive elements.

• Present case studies that highlight your skills in interaction design, detailing how you crafted user journeys and system behaviors.

Process Documentation:

• Portfolios should clearly articulate the design process followed for each project, including stages like Discovery, Research, Ideation, Prototyping, Usability Testing, and Delivery.

• Explain the rationale and methodology behind key design decisions, demonstrating an understanding of user needs and business goals.

• Showcase how user insights and testing feedback were incorporated to iterate and improve designs.

• Clearly outline the collaboration process with Product, Engineering, and other stakeholders.

📝 Enhancement Note: The job description explicitly requires a "strong portfolio showcasing Product UX, UI, interaction, Service Design, and problem-solving" with "5+ years' experience." This section extrapolates on what such a portfolio should contain for a Senior Product Designer role, emphasizing the breadth of skills and the depth of process demonstration expected. The inclusion of "Service Design" and "end-to-end experiences" suggests a need for a holistic view of the customer journey.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Sydney, Australia, with 5+ years of experience, a competitive salary range is estimated between AUD $130,000 - $180,000 per annum. This range accounts for the seniority of the role, the demanding nature of the financial services sector, and the cost of living in Sydney.

Benefits:

• Discounted ING Health Insurance: Access to preferential rates on health insurance plans provided by ING.

• An additional Rest Day: A dedicated day off, likely per month or quarter, to support employee wellbeing and work-life balance.

• IMPACT Day: An opportunity to volunteer for approved sustainability activities, aligning with ING's commitment to social responsibility and community engagement.

Working Hours: Full-time employment typically involves standard business hours, estimated at 40 hours per week, with potential for some flexibility depending on project needs and team agreements within the agile framework.

📝 Enhancement Note: The salary range is an estimation based on typical Senior Product Designer compensation in Sydney, Australia, considering the specified experience level (5+ years) and the industry (financial services). The benefits are directly extracted from the job description. The working hours are inferred from the "FULL_TIME" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Banking. ING operates within a highly regulated and competitive industry, emphasizing innovation and customer experience to differentiate itself, particularly in its digital offerings.

Company Size: ING is a large, multinational financial institution. As a global bank, it offers extensive resources, a structured environment, and opportunities for scale, while local operations in Australia maintain a distinct culture.

Founded: ING was founded in the Netherlands in 1991 through the merger of NMB Postbank Groep and the insurance company Nationale-Nederlanden. Its Australian operations have grown significantly since its inception, aiming to simplify banking for Australians.

Team Structure: The role is situated within the "Digital Tribe," which suggests an agile, cross-functional team structure common in modern digital organizations. This tribe likely comprises individuals from Product Management, Engineering, Design, Data Analysis, and potentially Marketing or Brand, all focused on a specific set of digital products or customer journeys. The Senior Product Designer will report to a design lead or manager within this tribe and collaborate closely with peers and product owners.

Methodology: ING emphasizes human-centred design and agility. The "Digital Tribe" likely operates using agile methodologies (e.g., Scrum, Kanban) for product development, with a strong focus on iterative design, continuous feedback loops, and data-driven decision-making. Collaboration and open communication are key to ensuring seamless integration of design into the development process.

Company Website: https://www.ing.com.au/

📝 Enhancement Note: Information about ING's industry, size, and founding is derived from general knowledge and the provided company context. The "Digital Tribe" structure and agile methodology are inferred from the job description's language and common practices in tech-forward financial institutions. This provides context for the operational environment the designer will work within.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a significant level of autonomy, expertise, and responsibility. A Senior Product Designer is expected to lead complex projects, mentor junior colleagues, and contribute to strategic design decisions. The role moves beyond execution to influencing product direction and design philosophy.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Design, or a Product Management lead within the "Digital Tribe." They will collaborate extensively with Product Managers, Engineers, Researchers, and other designers. The structure emphasizes cross-functional teamwork within an agile framework.

Operations Impact: The Senior Product Designer's impact is directly tied to shaping user experiences across ING's digital platforms. By creating intuitive, accessible, and effective digital products, they directly influence customer satisfaction, engagement, adoption rates, and ultimately, the bank's reputation and success in the digital realm. Their work contributes to simplifying banking and making financial management more rewarding for millions of Australians.

Growth Opportunities:

• Leadership Development: Opportunities to lead design initiatives, mentor junior designers, and potentially move into a Lead Product Designer or Design Manager role.

• Skill Specialization: Deepen expertise in specific areas like interaction design, service design, accessibility, or user research through project work and training.

• Strategic Influence: Contribute to the broader design strategy and vision for ING's digital products in Australia.

• Cross-functional Exposure: Gain experience working across various digital products and collaborating with diverse teams, broadening understanding of the banking industry and product development lifecycle.

📝 Enhancement Note: This analysis is based on the "Senior" title and the responsibilities outlined. The growth opportunities are typical for senior roles in design, focusing on leadership, skill enhancement, strategic contribution, and broader organizational exposure. The "Operations Impact" section connects the design role to broader business outcomes, aligning with revenue operations principles.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a preference for in-office work, likely within a modern, collaborative office space designed to foster teamwork and innovation. This environment is typical for large financial institutions that value face-to-face collaboration and team cohesion.

Office Location(s): The position is based in Sydney, Australia. ING has a significant presence in Sydney, likely offering well-equipped modern office facilities. Specific details on office amenities or accessibility would typically be available during the interview process.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with Product Managers, Engineers, and fellow designers within the "Digital Tribe."

• Access to standard design tools and technologies, including high-performance workstations and relevant software licenses (e.g., Figma), will be provided.

• Opportunities for informal and formal design critiques, brainstorming sessions, and knowledge-sharing among the design team are likely integral to the daily workflow.

Work Schedule: As a full-time, on-site role, the standard work schedule will be during business hours, likely Monday to Friday. While agile environments can offer some flexibility, the on-site requirement suggests a structured presence is valued, with an emphasis on collaborative working hours.

📝 Enhancement Note: This section infers the work environment based on the "On-site" designation and the nature of ING as a large financial institution. The emphasis is on a collaborative, office-based setting that supports agile team operations and provides necessary resources for design work.

📄 Application & Portfolio Review Process

Interview Process: The interview process is likely to be multi-stage, designed to assess design skills, strategic thinking, collaboration capabilities, and cultural fit.

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and experience.

• Portfolio Presentation: A dedicated session where you'll present your portfolio, discussing key projects, your design process, problem-solving approaches, and the impact of your work. This is a critical stage for a Senior Product Designer.

• Technical/Design Interview: May involve design exercises, case studies, or discussions around specific design challenges, information architecture, or interaction design principles.

• Cross-functional Interviews: Discussions with Product Managers, Engineers, and potentially other designers to evaluate collaboration style, communication skills, and ability to influence.

• Final Interview: A discussion with senior leadership (e.g., Head of Design, Director) to assess strategic alignment, leadership potential, and overall fit with ING's values.

Portfolio Review Tips:

• Curate Selectively: Focus on 3-5 of your strongest projects that best demonstrate the required skills (UX, UI, Interaction, Service Design, problem-solving).

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the key decisions you made, the challenges you overcame, and the measurable outcomes or impact.

• Showcase Process: Detail your methodology – research, ideation, prototyping, testing, and iteration. Explain why you made certain choices.

• Highlight Seniority: Emphasize your leadership, mentorship, strategic contribution, and ability to influence stakeholders in your project examples.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Tailor to ING: Research ING's digital products and brand. Consider how your experience and approach align with their mission and values, especially their focus on human-centred design and simplifying banking.

Challenge Preparation:

• Design Exercise: Be prepared for a hypothetical design challenge. Focus on understanding the problem, defining user needs, exploring multiple solutions, and clearly articulating your rationale.

• Behavioral Questions: Prepare to discuss how you handle ambiguity, manage stakeholder disagreements, mentor others, and contribute to team culture. Use the STAR method (Situation, Task, Action, Result).

• Strategic Thinking: Think about how you would approach improving ING's existing digital products or developing new ones, considering user needs, business goals, and technical constraints.

📝 Enhancement Note: This section provides tactical advice for candidates, focusing on the critical portfolio review and interview stages, which are central to a Senior Product Designer role. The advice is tailored to demonstrate senior-level capabilities and alignment with ING's stated values and operational context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly stated as a core requirement. Proficiency is expected for UI design, prototyping, collaboration, and potentially design system management.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with other dedicated prototyping tools (e.g., InVision, ProtoPie) might be beneficial for complex interactions.

• Design Systems: Experience with creating, maintaining, or utilizing design systems to ensure consistency and efficiency across products.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or specific product analytics tools (e.g., Amplitude, Mixpanel) to understand user behavior and measure the impact of design changes.

• A/B Testing Tools: Understanding how to design for A/B tests and interpret their results to optimize user flows and features.

CRM & Automation:

• While not directly a design tool, an understanding of how CRM systems and customer data platforms influence user experience and journey mapping can be advantageous.

• Familiarity with project management and collaboration tools like Jira, Confluence, or Asana for agile workflow management.

📝 Enhancement Note: The primary tool, Figma, is directly mentioned. Other tools listed are standard for senior UX/Product Designers and are inferred based on the responsibilities of driving end-to-end experiences, collaborating with engineering, and influencing product direction in an agile, digital environment.

👥 Team Culture & Values

Operations Values:

• Human-Centred: A core value, emphasizing the creation of products and experiences that genuinely improve customers' lives. This means prioritizing user needs, empathy, and accessibility in all design decisions.

• Collaboration: Working effectively within the "Digital Tribe" and cross-functionally with Product, Engineering, and Brand teams is crucial. Open communication and mutual respect are key.

• Innovation & Experimentation: ING encourages "doing things differently" and "experimenting boldly." This suggests a culture that embraces new ideas, takes calculated risks, and learns from both successes and failures.

• Simplicity: A drive to make banking "simpler" is a guiding principle. Designs should aim for clarity, ease of use, and reduction of complexity for the end-user.

• Purpose-Driven: Creating positive customer impact and aligning work with ING's broader mission of making life simpler and more rewarding.

Collaboration Style:

• Agile & Iterative: Design is integrated tightly with development sprints, involving continuous feedback and adaptation.

• Cross-functional Partnership: Close working relationships with Product Managers for strategy and requirements, and Engineers for feasibility and implementation.

• Design Critiques & Feedback: Regular sessions for sharing work, receiving constructive criticism, and collectively improving design quality.

• Empathetic Communication: Advocating for the user while understanding and respecting the perspectives and constraints of other teams.

📝 Enhancement Note: The values are derived from phrases like "unmistakably human," "simpler, smarter," "experiment boldly," and "doing things differently, the ING way." The collaboration style is inferred from the "Digital Tribe" structure and agile methodology mentioned.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Regulation: The financial services industry is heavily regulated. Designing innovative solutions while adhering to strict compliance and security requirements can be challenging.

• Scaling Design Across Platforms: Ensuring a consistent and high-quality user experience across various digital touchpoints (web, mobile apps, potentially other channels) requires robust design systems and careful execution.

• Influencing Stakeholders: As a senior designer, you'll need to effectively communicate your vision and rationale to diverse stakeholders who may have competing priorities or less design expertise.

• Rapidly Evolving Digital Landscape: Staying abreast of new technologies, design trends, and user expectations in the fast-paced digital and fintech space requires continuous learning.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in areas like advanced interaction design, motion design, inclusive design, or generative AI in design.

• Leadership and Mentorship: Formal and informal opportunities to lead projects, mentor junior designers, and contribute to the growth of the design team.

• Industry Exposure: Potential to attend industry conferences, workshops, and training sessions relevant to UX, product design, and financial technology.

• Strategic Impact: Contributing to high-level product strategy and shaping the future direction of ING's digital offerings in Australia.

📝 Enhancement Note: Challenges are identified based on the industry (financial services), role seniority (influencing stakeholders), and the nature of digital product development (scaling, rapid evolution). Growth opportunities are typical for senior creative roles, focusing on skill advancement, leadership, and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex problem you solved using design. What was your process, and what was the outcome?" (Focus on demonstrating end-to-end UX, problem-solving, and impact.)

• "How do you balance user needs with business objectives and technical constraints in your design process?" (Assess strategic thinking and pragmatism.)

• "Tell me about a time you had to influence a stakeholder who disagreed with your design direction. How did you approach it?" (Evaluate communication, persuasion, and stakeholder management skills.)

• "How do you approach designing for accessibility and ensuring inclusivity in your work?" (Gauge commitment to core design principles.)

Company & Culture Questions:

• "What excites you about ING's mission to simplify banking and what role do you see design playing in that?" (Demonstrate research and alignment with company values.)

• "How would you contribute to ING's human-centred design culture?" (Show understanding of their core values.)

• "Describe your experience working in agile environments. How do you collaborate with Product and Engineering teams?" (Assess fit with the "Digital Tribe" methodology.)

Portfolio Presentation Strategy:

• Structure is Key: Begin with a clear overview of the problem and your role. Dedicate sections to research, ideation, key design decisions, prototyping, testing, and outcomes.

• Visual Storytelling: Use clear visuals (wireframes, mockups, prototypes) to illustrate your journey. Annotate effectively to explain your thought process.

• Focus on Impact: Quantify achievements wherever possible. Connect your design decisions to tangible business or user benefits.

• Be Prepared for Deep Dives: Expect questions about specific design choices, trade-offs you made, and how you handled challenges. Be ready to defend your rationale.

• Showcase Seniority: Highlight instances where you led initiatives, mentored others, or influenced strategy.

📝 Enhancement Note: Interview questions are crafted to probe the core competencies required for a Senior Product Designer role, focusing on problem-solving, strategic thinking, collaboration, and alignment with ING's values. The portfolio presentation strategy provides actionable steps to make a strong impression.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the ING careers portal via the provided link.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your end-to-end product UX, UI, interaction, and service design skills, particularly those involving mobile-first experiences or complex problem-solving within regulated environments. Ensure clear articulation of your process and impact.

• Resume Optimization: Update your resume to prominently feature your 5+ years of relevant experience, specific skills (Figma, human-centred design, etc.), and achievements that align with the job description's requirements. Use keywords from the job posting.

• Interview Preparation: Practice articulating your design process, problem-solving methodologies, and stakeholder management strategies. Prepare specific examples using the STAR method and be ready to present your portfolio with confidence. Research ING's digital offerings and company values.

• Company Research: Thoroughly review ING's website, recent news, and digital products. Understand their mission, values, and approach to customer experience to better articulate your fit and ask insightful questions during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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