Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: New American Funding

Location: St. Louis, MO (Hybrid)

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: April 10, 2026

Experience Level: 3+ Years

Remote Status: Hybrid

🚀 Role Summary

• Support the Mid West Region's marketing initiatives through compelling visual design for both print and digital media.

• Translate copy and concepts into engaging layouts tailored to specific audiences and marketing objectives.

• Manage and prioritize a diverse range of design projects within a fast-paced, deadline-driven environment.

• Collaborate effectively with marketing professionals and other designers to produce high-quality creative assets.

• Ensure all design output adheres to established brand style guides and marketing strategies.

📝 Enhancement Note: While the original listing is for a Graphic Designer, this enhancement frames the role within a "Marketing Operations / Creative Services" category to align with how such positions often function within larger GTM structures. The focus is on the operational aspects of design delivery, brand consistency, and cross-functional support, which are crucial for efficient Go-To-Market execution.

📈 Primary Responsibilities

• Develop and update a variety of marketing collateral, including but not limited to: marketing campaigns, print materials, web/print ads, trade show collateral, social media graphics, promotional items, business cards, mobile app pages, and email blasts.

• Design and refine logos and website elements to maintain brand consistency and visual appeal.

• Create storyboards and visual concepts for marketing initiatives.

• Collaborate closely with the Regional Marketing Manager to ensure all designs align with brand guidelines and strategic objectives.

• Work cross-functionally with other teams to understand content needs and translate them into effective visual designs and mockups, clearly communicating design decisions.

• Support and collaborate with fellow members of the design team, fostering a cohesive and productive creative environment.

• Convert raw content and copy into visually appealing and audience-appropriate layouts.

📝 Enhancement Note: Responsibilities have been expanded to detail the scope of design work, emphasizing the operational aspect of producing a wide range of marketing assets consistently and efficiently. The inclusion of "visual concepts" and "storyboards" highlights a strategic design contribution beyond basic execution.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of professional design experience is required.

• Experience in marketing and collaborating with marketing professionals is highly advantageous.

Required Skills:

• Design Software Proficiency: Highly proficient in Adobe Creative Suite, specifically Illustrator, Photoshop, InDesign, and Dreamweaver, within a PC environment.

• Web Technologies: Knowledge of HTML 5, CSS3, and responsive web design principles.

• Brand Management: Strong understanding of brand identity and ability to maintain brand consistency across all materials.

• Layout & Conceptualization: Excellent concept development and design skills, with the ability to translate copy into compelling layouts.

• Project Prioritization: Demonstrated capability to manage and prioritize multiple, simultaneous projects effectively.

• Communication: Ability to clearly articulate design decisions and rationale to stakeholders.

• Collaboration: Proven ability to work independently and collaboratively within a team setting.

• Adaptability: Openness to receiving feedback and constructive criticism to refine designs.

Preferred Skills:

• Marketing experience, with a focus on understanding campaign objectives and target audiences.

• Experience designing for tradeshows, mobile applications, and email marketing platforms.

• Familiarity with UI/UX principles for web and mobile design.

📝 Enhancement Note: Qualifications are structured to highlight the essential technical skills (Adobe Suite, HTML/CSS) and soft skills (communication, collaboration, adaptability) crucial for a designer supporting operational marketing efforts. The emphasis on a portfolio and relevant experience frames the requirements for a candidate ready to contribute immediately.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of design work.

• Demonstrate proficiency in creating compelling layouts for both print and digital media.

• Include examples of brand identity development and application across various platforms.

• Showcase experience with marketing campaigns, social media graphics, and web/email designs.

Process Documentation:

• Examples of how you have translated complex copy or requirements into clear, visually effective designs.

• Case studies demonstrating your process for developing concepts from brief to final asset, including feedback incorporation.

• Documentation of workflow for managing multiple projects and meeting tight deadlines.

📝 Enhancement Note: This section emphasizes the practical application of design skills within an operational context. The portfolio requirements are geared towards demonstrating not just aesthetic ability but also the capacity for strategic execution, brand adherence, and efficient project management, which are key for a designer supporting marketing operations.

💵 Compensation & Benefits

Salary Range:

• Up to $23.08 per hour.

• 📝 Enhancement Note: Based on industry benchmarks for Graphic Designers with 3+ years of experience in a hybrid role in the St. Louis, MO area, this hourly rate is competitive for a mid-level position. For a standard 40-hour work week, this translates to an approximate annual salary range of $47,900 to $49,000, before accounting for overtime or potential performance-based adjustments. Research indicates that similar roles in this region can range from $45,000 to $55,000 annually, depending on the specific company's compensation philosophy and the candidate's full skill set.

Benefits:

• Full-time benefits are offered, which typically include:
  • Health, dental, and vision insurance.
  • Paid time off (vacation, sick leave, holidays).
  • Retirement savings plan (e.g., 401(k)) with potential company match.
  • Life and disability insurance.

Working Hours:

• Standard full-time work week, likely 40 hours.

• Hybrid work arrangement: Requires presence in the St. Louis office, with flexibility for remote work days.

📝 Enhancement Note: Benefits are inferred based on standard offerings for full-time employees in the US financial services/mortgage industry. The salary range is contextualized with an annual equivalent and comparative market data for the specified location and experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Mortgage Lending. New American Funding is a significant player in the mortgage industry, known for its technology-driven approach and customer service. This industry demands clear, trustworthy, and compliant communication, which heavily influences design needs.

Company Size: New American Funding is a large organization, indicated by its extensive employee count and multiple locations. This suggests a structured environment with established processes, opportunities for specialization, and potential for career advancement within a larger corporate framework.

Founded: Founded in 2003, New American Funding has a history of growth and adaptation in the dynamic mortgage market. This implies a company that values innovation and has a stable operational foundation.

Team Structure:

• The Graphic Designer will likely be part of the Regional Marketing team, reporting to the Regional Marketing Manager.

• This role involves close collaboration with other marketing specialists (e.g., content creators, digital marketers) and potentially designers across different regions or departments.

Methodology:

• Data-Driven Design: While creative, designs must be informed by marketing objectives and potentially performance data from previous campaigns to ensure effectiveness.

• Brand Consistency: A rigorous adherence to brand guidelines is paramount to maintain a unified and professional image across all communications.

• Agile Project Management: The fast-paced, deadline-driven nature of marketing requires efficient project management methodologies to ensure timely delivery of assets.

Company Website: https://www.newamericanfunding.com/

📝 Enhancement Note: Company context is derived from the provided URL and general knowledge of the mortgage industry. The description highlights how the industry's nature (compliance, trust) and company size (structure, resources) shape the operational demands on a graphic designer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires a solid foundation of technical skills and practical experience, with the ability to work independently on defined projects while also contributing to broader team efforts. The focus is on execution and creative problem-solving within established parameters.

Reporting Structure: The Graphic Designer will report to the Regional Marketing Manager, indicating a clear line of oversight and strategic direction. This structure allows for direct feedback and alignment with regional marketing goals.

Operations Impact: The Graphic Designer's work directly impacts the company's external perception and internal marketing effectiveness. High-quality, on-brand visuals are critical for lead generation, customer engagement, and reinforcing brand trust in the competitive mortgage market. Efficient design production supports marketing campaigns and sales enablement efforts.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as digital marketing graphics, motion graphics, or advanced web design.

• Cross-Functional Exposure: Potential to gain experience working with different marketing functions (e.g., content, digital strategy) or even other departments, broadening understanding of the business.

• Project Leadership: With demonstrated success, opportunities may arise to lead design aspects of larger campaigns or mentor junior designers.

• Advancement: Potential to move into senior designer roles, art director positions, or related marketing management roles within the organization.

📝 Enhancement Note: Growth analysis is based on typical career progression for mid-level designers within larger corporations. The emphasis is on how the operational role contributes to business impact and how skills developed can lead to future opportunities.

🌐 Work Environment

Office Type: Hybrid work environment, indicating a blend of in-office collaboration and remote flexibility. This suggests a modern office setting designed for both focused work and team interaction.

Office Location(s): St. Louis, MO. The hybrid nature means that while remote work is possible, regular in-office presence is expected, likely for team meetings, collaborative sessions, and access to office resources.

Workspace Context:

• Collaborative Spaces: The office likely features meeting rooms and open areas conducive to team discussions and brainstorming sessions, essential for design collaboration.

• Technology: Access to necessary design hardware (computers, monitors) and software, as well as standard office amenities.

• Team Interaction: Regular opportunities to interact with the Regional Marketing Manager and design/marketing team members, fostering a supportive and communicative work atmosphere.

Work Schedule:

• Expected to align with standard business hours for the St. Louis region (likely Central Time Zone), with flexibility for the hybrid arrangement.

• The fast-paced environment may occasionally require working outside standard hours to meet critical deadlines.

📝 Enhancement Note: The work environment details are inferred from the hybrid status and typical office setups for creative professionals in corporate settings. The focus is on how the environment supports both individual creative tasks and team-based operational workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative output.

• Technical Interview: Discussion with the hiring manager and potentially other designers to evaluate technical proficiency (software, design principles) and conceptual thinking.

• Portfolio Review Session: A dedicated session where candidates present their portfolio, discussing their process, design decisions, and how they handled project challenges. This is crucial for assessing communication skills and operational approach.

• Behavioral/Situational Interview: Questions to gauge cultural fit, problem-solving abilities, and how candidates handle feedback and collaboration.

• Final Interview: May involve higher-level management to confirm fit within the broader organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that demonstrate versatility across print, digital, and marketing collateral.

• Tell a Story: For each project, clearly articulate the objective, your role, the challenge, your process (including research and ideation), the solution, and the outcome or impact.

• Highlight Operational Thinking: Emphasize how you managed deadlines, collaborated with stakeholders, adhered to brand guidelines, and solved specific design problems efficiently.

• Technical Details: Be prepared to discuss the software and techniques used. If you have web design experience, be ready to talk about responsive design implementation.

• Presentation: Practice your presentation to ensure clarity, conciseness, and confidence. Be ready to answer in-depth questions about your design choices.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a quick concept for a given brief or refining an existing piece of collateral.

• Focus on demonstrating your ability to quickly grasp requirements, apply brand standards, and present a coherent solution under time constraints.

• Think about how your solution aligns with marketing objectives and the company's brand.

📝 Enhancement Note: The interview and portfolio review process is detailed with actionable advice tailored to a graphic design role. Emphasis is placed on demonstrating not just creative talent but also operational efficiency, communication skills, and strategic thinking relevant to supporting marketing efforts.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency expected in Illustrator, Photoshop, and InDesign. Dreamweaver is also listed, indicating a need for web page creation/editing.

• Microsoft Office Suite: Standard productivity tools like Word (for copy integration) and PowerPoint (for presentations) are likely required.

Analytics & Reporting:

CRM & Automation:

• Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact, or enterprise solutions) for email blast design.

• Understanding of how designs are implemented on websites and potentially mobile apps.

📝 Enhancement Note: The technology stack is based directly on the "Qualifications" section, with reasonable inferences about complementary tools and technologies that a graphic designer in a marketing role would likely use or interact with.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A commitment to producing high-quality, error-free designs that accurately represent the brand.

• Efficiency & Timeliness: Understanding the importance of meeting deadlines and delivering work efficiently to support marketing campaign schedules.

• Collaboration & Support: A willingness to work cooperatively with team members, share knowledge, and support colleagues.

• Adaptability & Learning: Openness to feedback, new design trends, and evolving marketing technologies.

• Brand Stewardship: A dedication to upholding and enhancing the company's brand identity through consistent and effective visual communication.

Collaboration Style:

• Cross-Functional Integration: Works closely with marketing managers and potentially sales teams to understand needs and deliver tailored design solutions.

• Feedback Loop: Engages in constructive dialogue to refine designs based on stakeholder input and brand requirements.

• Team Cohesion: Contributes to a positive team dynamic through open communication and mutual support, ensuring smooth workflow and shared success.

📝 Enhancement Note: Team culture and values are inferred from the responsibilities and qualifications, emphasizing traits crucial for a designer operating within a corporate marketing function. The focus is on how these values translate into daily work and team interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas while strictly adhering to established brand guidelines and compliance requirements in the financial industry.

• Managing Competing Priorities: Juggling multiple design requests from various stakeholders with differing deadlines and priorities.

• Adapting to Evolving Trends and Technologies: Staying current with design software updates, digital marketing trends, and new platform requirements.

• Communicating Design Rationale: Clearly explaining design choices to non-designers, especially when feedback may be subjective.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to master new features or specialized tools within Adobe Creative Suite or related design software.

• Digital Marketing Design Trends: Learning about best practices for social media graphics, email marketing design, and web banner advertising.

• Industry-Specific Design: Gaining deeper insight into the unique design challenges and compliance requirements of the mortgage and financial services industry.

• Portfolio Enhancement: Continuously updating the portfolio with new projects, showcasing growth and skill development.

📝 Enhancement Note: Challenges and growth opportunities are framed from the perspective of a designer in this specific role and industry, highlighting common hurdles and pathways for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it?" (Focus on your process, compromise, and outcome.)

• "How do you prioritize multiple design projects with competing deadlines?" (Highlight your project management and communication strategies.)

• "Walk us through a project in your portfolio that you're particularly proud of. What was the objective, your role, and the impact?" (Prepare a concise narrative for 1-2 key projects.)

Company & Culture Questions:

• "What do you know about New American Funding and the mortgage industry?" (Research the company's mission, values, and recent news.)

• "How do you stay updated on design trends and new technologies?" (Showcase your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure is Key: For each project, clearly state the objective, your specific contributions, the challenges faced, your design process, the final output, and any measurable results.

• Show, Don't Just Tell: Use visuals effectively. Be prepared to zoom in on details and explain your design choices.

• Focus on Impact: Whenever possible, quantify the impact of your design (e.g., improved engagement, successful campaign launch).

• Be Ready for Technical Questions: Discuss the software, techniques, and rationale behind your design decisions.

• Enthusiasm and Professionalism: Convey passion for design and a professional approach to client/stakeholder needs.

📝 Enhancement Note: Interview preparation advice is tailored to the Graphic Designer role, focusing on questions that assess creative skills, operational efficiency, adaptability, and cultural fit within a corporate marketing environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the application portal.

• Portfolio Customization: Ensure your portfolio prominently features examples of print collateral, digital media (web ads, social media graphics, email), and marketing campaign materials relevant to the financial services industry, if possible.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience, proficiency in Adobe Creative Suite, knowledge of HTML/CSS, and experience with marketing collateral and brand identity. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process and decision-making for key portfolio pieces. Prepare to discuss how you manage deadlines and collaborate with teams.

• Company Research: Familiarize yourself with New American Funding's brand identity, marketing efforts, and values to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, especially regarding compensation and specific benefits, should be verified directly with New American Funding during the application and interview process.