Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: IG Group Location: Cannon Street, London, United Kingdom Job Type: FULL_TIME Category: Product Design / UX/UI Date Posted: 2025-08-13 Experience Level: Senior (5-10 years) Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end product design initiatives, encompassing discovery, ideation, solution definition, customer testing, and detailed design development to enhance customer experiences.
• Act as a passionate customer advocate, deeply understanding user behaviors and translating insights into impactful design solutions, with a primary focus on optimizing the account opening and onboarding funnels.
• Collaborate within high-performing, cross-functional teams to drive sustainable growth by increasing active client numbers through superior product design.
• Bring thought leadership to the design process, contributing to the continuous improvement of design methodologies and standards within the organization.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, implying a need for independent ownership of design projects and the ability to mentor or guide junior designers. The focus on conversion and onboarding funnels suggests a strong emphasis on measurable business outcomes and user journey optimization, common in GTM operations.

📈 Primary Responsibilities

• Drive the entire product design lifecycle, from initial problem identification and commercial objective clarification through to UX, UI, prototyping, and final implementation.
• Proactively engage in customer research, including observation and synthesis of findings, to identify customer problems and translate them into actionable design insights for the conversion team.
• Develop, test, and iterate on design concepts with speed and energy, ensuring alignment with user needs and business goals for the UK division's account opening and onboarding processes.
• Effectively communicate design rationale and progress to stakeholders at all levels, fostering excitement and buy-in for design-led initiatives.
• Foster strong collaborative relationships with product owners, developers, and fellow UX/product designers to ensure efficient and high-quality product delivery.
• Champion modern design trends and patterns, contributing to the evolution and enhancement of IG Group's design system and processes.

📝 Enhancement Note: The emphasis on "running the entire design process" and "translating business and customer needs into elegant ideas" points to a role that requires strategic thinking, user empathy, and a strong execution capability. The responsibility for "thought leadership" and "sharing and aligning work with the wider design team" suggests a senior individual contributor role with influence across the design function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for senior roles in product design. Relevant certifications or a strong portfolio demonstrating equivalent experience will also be considered. Experience: 5-7+ years of hands-on product design execution and delivery, with a proven track record of creating impactful user experiences.

Required Skills:

• Demonstrated experience in optimizing onboarding funnels and improving conversion rates.
• Proficiency in the complete design process: UX research, user journey mapping, wireframing, prototyping, UI design, and usability testing.
• Strong understanding of complex product domains, particularly in financial markets or similarly regulated industries (e.g., medical, legal).
• Excellent typography, grid system, and cross-platform UI design skills.
• Ability to translate complex business and customer needs into elegant, user-centered design solutions.
• Strong appetite for complexity, with a capacity for thinking about data, numbers, and forms, and disentangling workflows associated with data management.
• Proven ability to create working prototypes and demonstrate interactive design solutions.
• Excellent presentation, storytelling, and communication skills, with the ability to influence stakeholders at various levels.
• Keen attention to detail across all facets of the design process.

Preferred Skills:

• Experience with animation to enhance design interactivity and user engagement.
• Experience working within a FTSE250 FinTech company or similar fast-paced, high-growth environment.
• Familiarity with A/B testing methodologies and data analysis for design iteration.
• Experience contributing to or maintaining design systems.

📝 Enhancement Note: The requirement for "understanding the difference between causality & correlation" in relation to data and numbers highlights a sophisticated analytical capability expected from this senior role, crucial for data-driven decision-making in conversion optimization. Stakeholder management skills are critical, emphasizing the ability to justify design decisions to both technical and non-technical audiences.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects, clearly outlining the problem statement, your role, the design process employed, and the impact of your solutions.
• Include examples of user research, ideation, wireframes, prototypes, and final UI designs.
• Demonstrate a strong understanding of user-centered design principles and their application in solving complex problems.
• Highlight specific contributions to improving conversion funnels and onboarding experiences, supported by metrics or qualitative feedback demonstrating success.
• Present case studies that illustrate your ability to handle complexity, manage data-intensive workflows, and effectively communicate design rationale to diverse stakeholders.

Process Documentation:

• Evidence of structured design processes, including how you approach problem definition, user research synthesis, ideation, and iterative design based on feedback and testing.
• Examples of workflow mapping and optimization for complex user journeys, particularly in the context of account opening or regulated industry processes.
• Demonstrations of how you measure the success of your designs, including key metrics and analytical approaches used to iterate and improve.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio should not just display finished work but also the thought process, problem-solving approach, and ability to articulate the "why" behind design decisions, especially concerning conversion and user journey optimization. This aligns with the need for strong stakeholder management and the ability to justify design choices.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in London with 5-7+ years of experience, a competitive salary range is estimated between £70,000 to £95,000 per annum. This estimate considers the FinTech industry, the seniority of the role, and the cost of living in London.

Benefits:

• Flexible working hours and work-from-home opportunities, offering a balance between in-office collaboration and personal flexibility.
• Performance-related bonuses, acknowledging contributions to company and team success.
• Comprehensive Pension, Insurance, and Medical Plans, providing financial and health security.
• Career-focused Technical and Leadership Trainings, including unlimited access to the LinkedIn Learning platform, supporting continuous professional development.
• A day off on your birthday, promoting work-life balance and personal celebration.
• Two days’ volunteering leave per year, encouraging community engagement and corporate social responsibility.
• Matched giving for fundraising activities, amplifying personal philanthropic efforts.
• Opportunities to attend regular social events and join special-interest groups, fostering a strong sense of community and networking.

Working Hours: While a standard full-time role is expected, the company offers flexible working hours, allowing for adaptation to personal schedules while maintaining a focus on achieving business objectives and delivering at pace.

📝 Enhancement Note: The provided benefits are extensive and strongly emphasize professional development and work-life balance, which are attractive to experienced professionals. The mention of "performance-related bonuses" indicates a results-oriented environment where design impact is recognized.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech, Financial Services, Trading Platforms. IG Group operates in a dynamic and highly regulated financial technology sector, requiring a blend of innovation, robust execution, and a deep understanding of market dynamics. Company Size: FTSE250 listed, indicating a large, established, and publicly traded company with significant global presence and resources. Founded: IG Group was founded in 1974, signifying a long history and extensive experience in the financial services industry, evolving with market changes and technological advancements.

Team Structure:

• The Product Design team likely operates within a product-led organizational structure, with designers embedded in cross-functional, agile teams focused on specific product areas or customer journeys.
• Designers will report into a Head of Design or Design Lead, collaborating closely with Product Owners, Engineering teams, and Marketing/Conversion specialists.
• Cross-functional collaboration is a core tenet, emphasizing close partnerships with Product Management and Engineering to ensure seamless integration of design into the development process.

Methodology:

• A strong emphasis on customer-centricity, with a commitment to understanding and championing client needs through research and testing.
• Data-driven decision-making is paramount, utilizing analytics and performance metrics to inform design choices and measure impact, particularly in conversion optimization.
• Agile methodologies are likely employed for rapid iteration and efficient delivery, allowing for continuous improvement and adaptation.
• A culture of "thought leadership" and continuous learning suggests an environment where best practices are shared and refined collaboratively.

Company Website: https://www.iggroup.com/

📝 Enhancement Note: The company's FTSE250 status and long history suggest a stable yet innovative environment. The explicit mention of "high autonomy" and "doing things differently" points to a culture that values proactive individuals who can drive change and improve existing processes, particularly within the conversion and onboarding journeys.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level signifies a highly experienced individual contributor, expected to lead complex design projects, mentor junior designers, and influence design strategy. The role requires a deep understanding of user experience principles, design execution, and business impact. Reporting Structure: Likely reports to a Design Lead or Head of Design, working within cross-functional product teams that may include Product Managers, Developers, QA, and Marketing specialists. Operations Impact: The role has a direct impact on key business metrics such as client acquisition, conversion rates, and customer retention by improving the critical account opening and onboarding processes. Designers are expected to champion the client, understand commercial objectives, and deliver solutions that drive measurable growth.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in UX/UI, conversion optimization, complex data visualization, and potentially leadership in specific product domains.
• Leadership Potential: Progression to Lead Product Designer, Design Manager, or specialized roles focusing on user research, information architecture, or design systems.
• Cross-Functional Exposure: Gaining experience across different product areas within IG Group, understanding broader business strategy and client needs.
• Mentorship: Opportunities to mentor junior designers, developing leadership and coaching skills.
• Learning & Development: Access to extensive training resources, including LinkedIn Learning, and potential for attending industry conferences.

📝 Enhancement Note: The "Senior" title and the emphasis on "thought leadership" suggest that this role is a stepping stone for further growth within IG Group's product and design functions. The company's commitment to "tailored development programs" and "clear career progression" indicates a structured approach to employee growth.

🌐 Work Environment

Office Type: Hybrid working model, with 3 days per week required in the office. This suggests a collaborative office environment designed to foster team interaction and knowledge sharing. Office Location(s): Cannon Street, London. This is a central business district location, offering good accessibility and proximity to other financial institutions and amenities.

Workspace Context:

• The office environment is designed to facilitate effective collaboration and connection among team members, supporting the company's hybrid working model.
• As part of a FinTech company, expect a dynamic and potentially fast-paced workspace with access to modern technology and design tools.
• Opportunities for interaction with diverse teams (product, engineering, marketing) are integral to the workflow, promoting a holistic approach to product development.
• The emphasis on "doing things differently" and "shipping better product" indicates a culture that encourages innovation and creative problem-solving within the workspace.

Work Schedule: Standard full-time hours are expected, with the flexibility to adjust working hours to manage personal and professional commitments effectively. This flexibility is key to supporting the team's ability to deliver at pace while maintaining a healthy work-life balance.

📝 Enhancement Note: The hybrid model with specific office days is designed to balance the benefits of remote work with the necessity of in-person collaboration for complex problem-solving and team cohesion, which is crucial for a senior role involving stakeholder management and thought leadership.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess alignment with the role's core requirements and experience level.
• Portfolio Presentation & Discussion: Candidates will likely be asked to present a selection of their work, focusing on how they approach problem-solving, their design process, and the impact of their designs, particularly concerning conversion and onboarding. Expect in-depth questions about specific projects.
• Design Challenge/Exercise: A practical exercise may be given to assess design thinking, problem-solving skills, and the ability to translate requirements into design solutions under a time constraint. This could involve redesigning a specific user flow or proposing solutions to a given problem statement.
• Stakeholder Interviews: Meetings with cross-functional team members (Product Owners, Developers, other Designers) to evaluate collaboration skills, communication style, and cultural fit.
• Final Interview: Potentially with a more senior leader (e.g., Head of Product Design or VP of Product) to discuss strategic alignment and overall fit within the organization's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 strong case studies that best showcase your experience in conversion optimization, onboarding funnels, complex data handling, and stakeholder management.
• Tell a Story: For each case study, clearly articulate the problem, your specific role and contributions, the design process, key decisions made, challenges overcome, and the measurable outcomes or impact.
• Highlight Data & Metrics: Quantify your impact whenever possible. Show how your designs led to improvements in conversion rates, user engagement, or task completion.
• Demonstrate Process: Clearly illustrate your design thinking, research methodologies, and iteration cycles. Show how you moved from understanding a problem to a refined solution.
• Prepare for Questions: Be ready to deep-dive into any aspect of your portfolio, explaining your rationale and defending your design decisions.

Challenge Preparation:

• Understand the Context: If given a design challenge, quickly grasp the business objectives and user pain points.
• Structure Your Approach: Outline your process (e.g., problem definition, research, ideation, prototyping, testing) before diving into solutions.
• Focus on Key Areas: Prioritize solutions that address the core problem and align with business goals, especially those related to conversion and onboarding.
• Communicate Clearly: Articulate your thought process, assumptions, and design decisions throughout the exercise.

📝 Enhancement Note: Given the focus on conversion and stakeholder management, expect interview questions to probe your ability to balance user needs with business objectives and to effectively communicate complex design decisions to diverse audiences. The portfolio review will be critical for demonstrating your strategic thinking and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP (or similar for advanced prototyping).
• User Research & Testing: UserTesting.com, Maze, Lookback, Hotjar, Google Analytics.
• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.
• Data Visualization: Tableau, Power BI, Looker.
• CRM & Sales Enablement: Salesforce, HubSpot (though less direct for a designer, understanding CRM data flow is beneficial).

CRM & Automation:

• While not direct tools for a Product Designer, familiarity with how CRM and marketing automation platforms (e.g., Marketo, Pardot) influence customer journeys and data collection is advantageous for understanding the broader ecosystem.
• Understanding of APIs and data integration principles can be helpful for appreciating technical constraints and opportunities.

📝 Enhancement Note: Proficiency in modern design and prototyping tools like Figma is essential. Experience with analytics platforms and data visualization tools will be highly valued for demonstrating the impact of design work and for understanding conversion funnel performance.

👥 Team Culture & Values

Operations Values:

• Champion the client: Deeply understanding and prioritizing client needs and experiences, especially during critical touchpoints like onboarding.
• Deliver at pace: A commitment to efficient workflows and timely delivery of high-quality design solutions.
• Raise the bar: A drive for continuous improvement, seeking excellence in design execution and process innovation.
• Lead and Inspire: Taking initiative, driving projects forward, and influencing positive outcomes through clear communication and collaboration.
• Think Big: Encouraging innovative thinking and looking for opportunities to create significant impact on commercial outcomes.

Collaboration Style:

• Highly collaborative, working closely with cross-functional teams including Product Management, Engineering, Marketing, and other Designers.
• Emphasis on shared ownership and collective problem-solving to achieve common goals.
• Open communication and constructive feedback are encouraged to foster a learning environment and refine design solutions.
• Expectation of active participation in design critiques, team meetings, and knowledge-sharing sessions.

📝 Enhancement Note: The company's values are strongly aligned with a results-oriented and customer-focused culture. A Senior Product Designer is expected to embody these values by leading with client advocacy, driving efficient delivery, and consistently seeking to elevate the quality of their work and the team's processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Effectively navigating the complexities of a regulated financial industry where user experience must align with stringent compliance and commercial goals.
• Optimizing Complex Workflows: Disentangling and simplifying intricate processes for account opening and onboarding, which often involve multiple data points and regulatory requirements.
• Influencing Stakeholders: Communicating design rationale and driving adoption of design solutions among diverse stakeholders with varying levels of design understanding.
• Pace of Delivery: Working in a fast-paced FinTech environment means adapting quickly to market changes and delivering iterative improvements without compromising quality.

Learning & Development Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO), behavioral economics in finance, or advanced user research techniques.
• Industry Knowledge: Gain in-depth understanding of financial markets and trading platforms, enhancing domain expertise.
• Leadership Skills: Develop mentorship capabilities, project leadership, and potentially strategic design planning.
• Access to Resources: Leverage unlimited LinkedIn Learning subscriptions and potential company-sponsored training for continuous skill enhancement.

📝 Enhancement Note: The challenges presented are typical for senior roles in complex industries, offering significant opportunities for professional growth and skill development in areas critical to business success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion funnel or onboarding process through design. What was your process, and what were the key metrics you impacted?" (Focus on demonstrating data-driven decision-making and measurable impact).
• "How do you approach understanding and translating complex business objectives and customer needs into elegant design solutions, especially in a regulated domain?" (Highlight your user-centric methodology and ability to simplify complexity).
• "Tell me about a challenging stakeholder management situation where you had to justify your design decisions. How did you approach it, and what was the outcome?" (Emphasize communication, persuasion, and collaborative problem-solving).
• "How do you stay updated on modern design trends and patterns, and how do you decide which to incorporate into your work?" (Showcase your proactive learning and critical evaluation of trends).

Company & Culture Questions:

• "Based on your understanding of IG Group and our focus on conversion and onboarding, what do you see as the biggest design opportunities for our UK division?" (Demonstrate research and strategic thinking).
• "How do you contribute to a collaborative design team environment, and how do you share your work and learnings with others?" (Highlight teamwork and knowledge-sharing).
• "How do you ensure your designs champion the client's needs while also meeting commercial objectives?" (Showcase your ability to balance diverse priorities).

Portfolio Presentation Strategy:

• Structure: For each case study, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Impact/Results -> Learnings.
• Visuals: Use high-quality mockups, prototypes, user flows, and research artifacts. Annotate key decisions and insights.
• Storytelling: Be engaging and passionate. Explain the 'why' behind your design choices and the thought process that led you there.
• Metrics: Clearly present any data or metrics that demonstrate the success of your designs. If quantitative data isn't available, use qualitative feedback or user quotes.
• Conciseness: Be mindful of time. Focus on the most impactful aspects of your work and be prepared to answer questions in detail.

📝 Enhancement Note: Prepare to discuss your experience with complex data handling, regulatory environments, and stakeholder management, as these are key differentiators for this Senior Product Designer role in FinTech. Articulating the connection between your design work and business outcomes will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Workday link.
• Portfolio Customization: Tailor your portfolio to highlight projects specifically demonstrating your experience in optimizing conversion funnels, improving onboarding processes, and managing complex user journeys within regulated industries. Showcase your end-to-end design process and measurable impact.
• Resume Optimization: Ensure your resume clearly articulates your 5-7+ years of product design experience, using keywords from the job description (e.g., UX, UI, prototyping, conversion optimization, stakeholder management, FinTech). Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio case studies concisely and compellingly. Prepare answers to common behavioral and situational interview questions, focusing on your problem-solving approach and collaborative style.
• Company Research: Thoroughly research IG Group, its products, target audience, and company values. Understand their position in the FinTech market and their commitment to customer experience. This will enable you to ask insightful questions and demonstrate a genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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