Product Designer UI/UX (Indonesia)

📍 Job Overview

Job Title: Product Designer UI/UX
Company: Bjak
Location: Jakarta, Indonesia
Job Type: Full-Time
Category: Product Design / UX/UI
Date Posted: October 26, 2025
Experience Level: 3+ Years
Remote Status: Fully Remote (Indonesia-based)

🚀 Role Summary

• Drive end-to-end product design for high-impact financial services applications used by millions across Southeast Asia.
• Translate complex user needs and business requirements into intuitive, simple, and scalable UI/UX solutions.
• Champion user advocacy throughout the product development lifecycle, ensuring a user-centric approach.
• Collaborate closely with cross-functional teams, including Product Managers, Engineers, and Researchers, to deliver exceptional digital experiences.
• Contribute to the evolution and maintenance of a robust design system to ensure consistency and efficiency.

📝 Enhancement Note: This role is positioned within a rapidly growing fintech company focused on financial services accessibility. The emphasis on "millions of users," "high-impact products," and "financial tools" indicates a significant opportunity for a designer to influence a large user base and contribute to innovative solutions in a dynamic market. The "remote work with Southeast Asia team" suggests a need for strong asynchronous communication skills and cultural adaptability.

📈 Primary Responsibilities

• Lead the entire design process for designated product areas, from initial concept and problem definition through to implementation and iteration.
• Develop comprehensive user flows, wireframes, interactive prototypes, and high-fidelity UI designs that effectively communicate design solutions.
• Conduct and leverage user research and usability testing to gather insights, validate design decisions, and identify areas for improvement.
• Work iteratively with product managers and engineers to refine designs based on user feedback, technical constraints, and business objectives.
• Actively participate in and contribute to the development, documentation, and enforcement of design system components to ensure brand consistency and design efficiency.
• Advocate for user needs and best practices in design, ensuring that user experience remains at the forefront of product development.
• Translate complex financial service concepts into clear, accessible, and engaging user interfaces.
• Contribute to defining product strategy and roadmap through a design lens, identifying opportunities for innovation and user value.

📝 Enhancement Note: The responsibility to "lead the design process" and "advocate for the user" suggests a mid-level to senior role where autonomy and strategic input are expected. The mention of "complex financial service concepts" and "AI-powered engines" points to a need for designers who can handle intricate domains and potentially contribute to the design of AI-driven features.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred. Equivalent practical experience will be strongly considered.

Experience:

• Minimum of 3 years of professional experience in product design, with a proven track record of designing and shipping web and mobile applications.
• Demonstrated experience working within agile development environments and collaborating effectively with product and engineering teams.

Required Skills:

• UI/UX Design: Expertise in user interface and user experience design principles.
• Wireframing & Prototyping: Proficient in creating low-fidelity wireframes, user flows, and interactive prototypes.
• Figma Proficiency: Advanced skills in Figma for design, prototyping, and collaboration.
• User Research & Testing: Experience with various user research methodologies and usability testing techniques.
• Interaction Design: Strong understanding of how users interact with digital products and designing intuitive interactions.
• Design Systems: Ability to contribute to and utilize design systems for consistency and scalability.
• Problem-Solving: Aptitude for dissecting complex problems and devising elegant, user-centered solutions.
• Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions effectively.

Preferred Skills:

• Experience with other prototyping tools (e.g., InVision, Adobe XD).
• Familiarity with front-end development concepts (HTML, CSS, JavaScript) to better understand implementation constraints.
• Experience designing for financial services, insurance, or fintech products.
• Knowledge of accessibility standards and best practices.
• Experience working in a remote, cross-cultural team environment.

📝 Enhancement Note: The requirement for "3+ years of experience" and proficiency in "Figma" and "prototyping tools" positions this as a role for an established product designer. The emphasis on "user research, testing, and agile product teams" highlights the need for a hands-on, iterative design approach. The "based in Indonesia" requirement is critical for candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-4 distinct web or mobile product design projects.
• Projects should demonstrate end-to-end design ownership, including problem definition, user research, ideation, wireframing, prototyping, UI design, and user testing.
• Clear articulation of your role and contributions within each project, especially if working in a team environment.
• Showcase the impact of your designs, ideally with quantifiable metrics or user feedback that demonstrates successful outcomes.
• Examples of how you've contributed to or utilized a design system to ensure consistency and scalability.

Process Documentation:

• Demonstrate your design process, highlighting how you approach problem-solving from discovery to delivery.
• Provide case studies that detail your iterative design process, including how you incorporated feedback and user testing to refine solutions.
• Showcase your ability to create clear and logical user flows and information architecture.
• Include examples of wireframes, prototypes, and high-fidelity UI designs, explaining the rationale behind key design decisions.

📝 Enhancement Note: For a Product Designer role, the portfolio is paramount. The expectations are for a designer to not only present finished work but also to clearly articulate their thought process, problem-solving methodology, and the impact of their design decisions. This is crucial for assessing their ability to handle complexity and drive user-centered outcomes.

💵 Compensation & Benefits

Salary Range:

• Based on the company's stated "Above-market remuneration" and the experience level (3+ years), a competitive salary range for a Product Designer in Jakarta, Indonesia, is estimated to be between IDR 15,000,000 to IDR 30,000,000 per month. This range can vary based on the candidate's specific experience, skills, and the final scope of responsibilities.

Benefits:

• Above-market Remuneration: Competitive salary packages designed to attract and retain top talent.
• Accelerated Career Growth: Opportunities for rapid advancement and increased responsibility.
• Leadership Exposure: Potential to work closely with leadership and gain exposure to strategic decision-making.
• Mission-Driven Work: Engaging in impactful work that transforms financial services in Southeast Asia.
• Collaborative Culture: A flat, inclusive, and team-oriented environment where ideas are valued.
• High Autonomy: Significant freedom to take ownership and drive projects to completion.
• Unlimited Learning Potential: Access to resources and opportunities for continuous professional development.
• Remote Work Flexibility: Ability to work from anywhere within Indonesia, promoting work-life balance.

Working Hours:

• The role is listed as Full-Time, typically implying around 40 hours per week. However, the emphasis on "moves fast" and "ownership" suggests that flexibility may be expected. The company operates with a Southeast Asia team, so some overlap with regional working hours might be necessary for effective collaboration.

📝 Enhancement Note: The "Above-market remuneration" is a strong indicator of competitive compensation. For a remote role based in Indonesia, salary expectations should align with local market rates for experienced professionals but also consider the company's stated compensation philosophy. The benefits package heavily emphasizes growth and impact, aligning with a high-performance culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services, Insurtech, Technology. BJAK operates within the rapidly evolving fintech and insurtech sectors, leveraging proprietary technologies and AI to democratize access to financial products. Company Size: BJAK is a significant player in Southeast Asia's financial services platform. While the exact employee count isn't provided, its operation across multiple countries (Malaysia, Thailand, Taiwan, Japan) and its stated mission to serve "millions of users" suggest a company of considerable scale, likely ranging from 200-1000+ employees. Founded: BJAK was founded in Malaysia. The specific founding date is not provided, but its expansion and ambition indicate a relatively young, growth-oriented company.

Team Structure:

• The design team is likely integrated within product squads, working closely with Product Managers and Engineers.
• Collaboration is expected to be cross-functional and agile, with a focus on rapid iteration and problem-solving.
• The "flat team culture" and emphasis on "ownership" suggest a less hierarchical structure, where team members are empowered to contribute across different areas.
• Reporting likely goes up through Product or Design leadership, but day-to-day collaboration is horizontal.

Methodology:

• BJAK emphasizes a "lean, high-performance" approach, moving "fast" and holding a "high bar."
• Data-driven decision-making is implied through the use of "AI-powered engines" and the value placed on "feedback, data, and iteration."
• Ownership and integrity are core values, encouraging proactive problem-solving and accountability.
• The company fosters a culture of continuous learning and rapid development, suitable for ambitious professionals.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by speed, ownership, and a high bar for performance. For a designer, this means being comfortable with rapid iteration, taking initiative, and contributing strategically. The fintech/insurtech domain implies a need for designers who can navigate complex systems and contribute to building trust and clarity for users.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Product Designer with 3+ years of experience, indicating a mid-level to potentially senior individual contributor role. It offers the opportunity to lead design processes for specific product areas, suggesting a step towards more autonomy and ownership than an entry-level position.

Reporting Structure: While not explicitly stated, in a fast-paced startup/growth-stage environment, this role likely reports to a Head of Design, Design Lead, or a Senior Product Manager overseeing a product vertical. The emphasis on a "flat team culture" means direct interaction with engineers and product managers will be frequent and crucial.

Operations Impact: The Product Designer's impact is directly tied to user experience and product adoption. By designing intuitive and effective financial products, they directly influence user engagement, customer satisfaction, conversion rates, and ultimately, BJAK's market position and revenue growth in the competitive Southeast Asian fintech landscape. The scale of BJAK's user base means design decisions can have a massive ripple effect.

Growth Opportunities:

• Design Specialization: Deepen expertise in specific areas like UX research, interaction design, or design systems.
• Leadership: Transition into a Senior Product Designer role, mentoring junior designers, or leading design initiatives for larger product areas.
• Product Strategy: Contribute more significantly to product strategy and roadmap development, leveraging design thinking to identify new opportunities.
• Cross-functional Mobility: Develop a strong understanding of product management or engineering, potentially leading to career shifts within the company.
• Industry Expertise: Become a subject matter expert in designing for complex financial services and emerging technologies like AI.

📝 Enhancement Note: The role offers significant growth potential beyond individual contribution, with clear paths towards design leadership and strategic product involvement. The company's fast-paced nature and focus on impact suggest that high performers can expect accelerated career progression.

🌐 Work Environment

Office Type: The role is described as "Fully Remote" for candidates based in Indonesia. This implies no requirement for physical office presence unless specified for occasional team meet-ups or strategic sessions, which are not mentioned. Office Location(s): While the company is headquartered in Malaysia and operates across several Asian countries, the role specifically requires the candidate to be based in Indonesia. This is likely due to regulatory, operational, or talent acquisition reasons within the Indonesian market.

Workspace Context:

• Remote Collaboration: Expect a digitally-native work environment heavily reliant on communication and collaboration tools (e.g., Slack, Zoom, Figma).
• Asynchronous Work: Given the distributed team across Southeast Asia, proficiency in asynchronous communication and documentation is key.
• Tooling: Access to standard design and project management tools will be provided. The emphasis on Figma suggests it will be the primary design tool.
• Team Interaction: While remote, opportunities for team connection and collaboration will be facilitated through virtual meetings and dedicated communication channels.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.
• Flexibility is likely, but there will be a need to align with core working hours for key team meetings and cross-functional collaboration, especially with teams in different time zones within Southeast Asia.

📝 Enhancement Note: The fully remote nature for Indonesian-based candidates is a key feature. Candidates should be comfortable and effective working independently, managing their time, and communicating proactively in a remote setting. Understanding the nuances of working across different time zones within Southeast Asia will be beneficial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements.
• Hiring Manager/Recruiter Interview: Discussion about your background, motivation, and fit with BJAK's culture and the specific role.
• Design Challenge/Portfolio Presentation: A practical exercise or a deep dive into your portfolio where you present case studies, explain your design process, and articulate your decision-making. This is where you'll demonstrate your problem-solving skills and impact.
• Cross-functional Interviews: Meetings with Product Managers and Engineers to assess collaboration style, technical understanding, and ability to work within an agile team.
• Final Interview: Potentially with a senior leader to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Focus on Process: Clearly articulate the problem, your approach, the constraints, and the trade-offs you made. Don't just show the final UI.
• Showcase Impact: Quantify results whenever possible (e.g., "increased conversion by X%," "reduced task completion time by Y seconds"). If metrics aren't available, use qualitative feedback or user testimonials.
• Tailor to BJAK: Highlight projects that demonstrate experience with complex systems, financial services, or designing for scale and simplicity.
• Design System Contribution: If you have experience with design systems, be ready to discuss how you've contributed or utilized them.
• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant projects and insights.

Challenge Preparation:

• Understand the Domain: Research BJAK, its products, and the fintech/insurtech landscape in Southeast Asia.
• Practice Design Thinking: Be ready to apply your design process to a hypothetical problem BJAK might face.
• System Thinking: Consider how your designs integrate with existing systems and user journeys.
• Data-Informed Design: Think about how you would use data and user feedback to iterate and improve a design.

📝 Enhancement Note: The portfolio review is central to this application. Candidates must be prepared to not only showcase their visual design skills but also their strategic thinking, problem-solving methodology, and ability to drive measurable outcomes through design. The "high bar" and "ownership" culture means they'll be looking for proactive, results-oriented designers.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Proficiency is essential for UI design, wireframing, prototyping, and collaboration.
• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial for specific use cases or past project work.
• User Research Platforms: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Maze, SurveyMonkey).
• Collaboration Tools: Slack for real-time communication, Zoom/Google Meet for video conferencing.

Analytics & Reporting:

• Analytics Platforms: Familiarity with how user behavior is tracked (e.g., Google Analytics, Mixpanel, Amplitude) to inform design decisions and measure impact.
• Data Visualization Tools: Understanding how data is presented to stakeholders can inform dashboard design and reporting needs.

CRM & Automation:

• While not directly managed by the designer, understanding the role of CRMs and automation in the customer journey can be beneficial for designing integrated experiences.

📝 Enhancement Note: Figma is explicitly mentioned as a required tool. Candidates should highlight their experience with it and any other tools that streamline the design workflow, from research to prototyping and handoff. Understanding the data and analytics landscape is crucial for demonstrating the impact of their designs.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for your work and driving it to completion, acting like an owner of the product.
• Integrity: Upholding high ethical standards in design and decision-making, especially in the sensitive financial services sector.
• Clarity & Simplicity: Striving to make complex financial products and services easy to understand and use.
• Speed & Agility: Moving quickly, iterating rapidly, and adapting to changing requirements in a dynamic market.
• Excellence: Maintaining a high bar for quality in all aspects of design and execution.
• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Product Managers and Engineers, participating actively in agile ceremonies and discussions.
• Feedback-Driven: A culture of open feedback, where constructive criticism is welcomed and used to improve designs.
• Data-Informed: Decisions are expected to be supported by user research, data analytics, and testing, rather than solely on opinion.
• Empowerment: Team members are encouraged to take initiative and contribute ideas beyond their immediate scope.

📝 Enhancement Note: The company's values – particularly ownership, speed, clarity, and excellence – are critical for understanding the expected work style. Designers must be proactive, comfortable with ambiguity, and focused on delivering tangible results that align with these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Scale & Complexity: Creating intuitive interfaces for complex financial products that serve millions of users across diverse needs.
• Balancing User Needs with Business Goals: Navigating trade-offs between optimal user experience and business objectives/technical constraints.
• Remote Collaboration: Ensuring effective communication and design alignment within a distributed, remote team across different time zones.
• Rapid Iteration: Adapting to a fast-paced environment where designs may need to be updated frequently based on market feedback or business pivots.
• Maintaining Design Consistency: Evolving and maintaining a design system across multiple product areas to ensure a cohesive user experience.

Learning & Development Opportunities:

• Fintech/Insurtech Domain Expertise: Gaining deep knowledge in financial services design and the specific needs of users in Southeast Asia.
• AI-Driven Design: Exposure to designing features that leverage AI and machine learning.
• Design Leadership: Opportunities to take on more complex projects, mentor junior designers, and influence product strategy.
• Cross-functional Skill Development: Learning more about product management, engineering, and business strategy through close collaboration.
• Industry Trends: Staying abreast of the latest trends in UI/UX design, particularly within the fintech and digital product space.

📝 Enhancement Note: The challenges presented are typical of high-growth tech companies in complex domains. The growth opportunities are substantial, offering a clear path for designers looking to expand their skills and influence within the fintech industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature from concept to launch." (Focus on your methodology, research, iteration, and collaboration.)
• "How do you balance user needs with business objectives and technical constraints?" (Prepare examples of trade-offs and how you navigated them.)
• "Tell me about a time you had to disagree with a product manager or engineer on a design decision. How did you handle it?" (Showcase your communication, persuasion, and collaborative problem-solving skills.)
• "How do you ensure your designs are scalable and maintainable?" (Discuss your experience with design systems and component-based design.)

Company & Culture Questions:

• "What interests you about BJAK and our mission in Southeast Asia?" (Research BJAK's products, market position, and values.)
• "How do you handle feedback on your designs, especially critical feedback?" (Demonstrate an openness to iteration and learning.)
• "Describe your ideal team environment." (Align your answer with BJAK's culture of ownership, speed, and collaboration.)
• "How do you stay updated on design trends and best practices?" (Showcase your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative with a clear beginning (the problem), middle (your process and solutions), and end (the outcome/impact).
• Visuals: Use high-quality mockups and prototypes. Clearly label your role and contributions.
• Metrics & Impact: Be ready to discuss the business impact or user value your designs delivered. If quantitative data is unavailable, use qualitative feedback.
• Concise Explanations: Prepare to walk through your process efficiently, highlighting key decisions and learnings. Avoid getting bogged down in minor details.
• Q&A Readiness: Anticipate questions about your design choices, challenges, and alternative approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, problem-solving capabilities, and a cultural fit with BJAK's high-performance, ownership-driven environment. The portfolio presentation is a critical component, so candidates should practice articulating their process and impact clearly and concisely.

📌 Application Steps

To apply for this Product Designer position:

• Submit your CV and a link to your online portfolio through the application portal.
• Portfolio Customization: Ensure your portfolio prominently features web and mobile product design projects, ideally showcasing end-to-end ownership and measurable impact. Tailor the selection to highlight relevant skills like Figma proficiency, user research, and complex problem-solving.
• Resume Optimization: Highlight your 3+ years of product design experience, specific tool proficiencies (especially Figma), and experience working within agile teams. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, problem-solving approach, and how your work has driven user value and business outcomes. Prepare to discuss your experience with user research, iteration, and collaboration.
• Company Research: Thoroughly research BJAK, its mission, its products (e.g., Bjak.com), and its market position in Southeast Asia. Understand their values of ownership, speed, and excellence to effectively communicate your alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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