Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: HeliosX Location: London, UK Job Type: Full-Time Category: Product Design / GTM Operations Date Posted: 2025-08-20 Experience Level: 5-10 Years Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end design process for new market expansions, ensuring user experience aligns with international business strategy and drives Go-To-Market (GTM) operational efficiency.
• Translate complex healthcare and regulatory needs into elegant, inclusive, and accessible user experiences across diverse global contexts, impacting operational scalability.
• Partner closely with cross-functional teams, including clinical, regulatory, localisation, engineering, product, and operations, to launch and scale HeliosX services in new countries, ensuring seamless customer onboarding and operational support.
• Champion design thinking and best practices, influencing the organization's approach to global expansion and product localization, thereby enhancing GTM readiness.

📝 Enhancement Note: This role, while titled "Senior Product Designer," has significant implications for Go-To-Market (GTM) operations due to its focus on international expansion. The responsibilities clearly indicate a need to understand and design for operational readiness in new markets, including regulatory compliance, localization, and customer support workflows. This suggests a need for the candidate to possess an operations-centric mindset, even within a design function.

📈 Primary Responsibilities

• Own and lead the end-to-end design process for new market expansions, from discovery through launch, aligning user experience with international business strategy and operational readiness.
• Translate complex healthcare and regulatory needs into elegant, inclusive, and accessible user experiences across diverse global contexts, ensuring designs support operational workflows.
• Partner with localization, legal, clinical, and operations teams to ensure designs are regionally compliant, culturally relevant, and operationally feasible for market entry.
• Leverage user insights, international UX research, and data to inform design decisions and iterate on existing product flows for global audiences, optimizing for operational efficiency and customer adoption.
• Champion the HeliosX Design System, ensuring it scales effectively to meet the demands of internationalization and localization, facilitating consistent and efficient product rollouts.
• Collaborate closely with Product Managers, Engineers, and Researchers to shape roadmaps and embed design deeply into the development lifecycle, with a focus on operational impact.
• Conduct UX audits and usability testing in international markets to continuously refine and improve the product experience, identifying and addressing potential operational bottlenecks.
• Mentor designers across the team through critiques, coaching, and knowledge-sharing, fostering a culture of high performance, collaboration, and curiosity in designing for global operations.
• Contribute to evolving design practices and frameworks that make global expansion faster, more consistent, and more user-centered, directly impacting GTM execution.

📝 Enhancement Note: The emphasis on "new market expansions," "regulatory needs," "localization," and "operations teams" strongly suggests that this role requires a designer who can think operationally. The ability to design for compliance, cultural nuances, and seamless integration into local support and delivery structures is paramount. This implies a need for a candidate who can bridge the gap between user experience and operational execution.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience:

• 5+ years of experience designing digital products, with a proven track record in a Senior Product Designer or equivalent role, demonstrating progression and leadership.
• Demonstrated experience in designing for global markets, with a deep understanding of localization strategies, international UX best practices, and the unique constraints of regulatory healthcare environments.
• Proven ability to lead the full product design lifecycle, from user research and ideation through to high-fidelity prototyping and final implementation, with a focus on operational impact.
• Experience working within cross-functional, fast-paced environments, ideally within the tech, health tech, or other highly regulated industries, showcasing adaptability and collaboration.

Required Skills:

• Human-Centred Design: Mastery of user-centered design principles, methodologies, and best practices for creating intuitive and effective digital experiences.
• Global Market Design & Localization: Expertise in designing for diverse international markets, understanding cultural nuances, localization requirements, and accessibility standards (e.g., WCAG).
• Prototyping & Wireframing: Proficiency in industry-standard tools such as Figma for creating detailed wireframes, interactive prototypes, and high-fidelity mockups.
• Visual & Interaction Design: Strong craft in visual aesthetics, layout, typography, and interaction design, ensuring a polished and engaging user experience.
• Cross-Functional Collaboration: Excellent ability to partner effectively with Product Managers, Engineers, Researchers, Legal, Clinical, and Operations teams to drive product initiatives forward.
• Data-Driven Design: Ability to leverage user insights, analytics, and international UX research to inform design decisions and iterate on product flows.
• Design System Management: Experience in contributing to, or managing, a design system to ensure consistency and scalability across a global product portfolio.
• Regulatory Awareness: Understanding of how to design within regulated industries, particularly healthcare, and adapt designs to meet compliance and legal requirements in different regions.

Preferred Skills:

• UX Research & Audits: Experience conducting UX research, usability testing, and UX audits in international markets to gather insights and identify areas for improvement.
• Mentoring & Leadership: Proven ability to mentor junior designers, provide constructive feedback, and contribute to a high-performing design team culture.
• Agile Methodologies: Familiarity with Agile development processes and the ability to integrate design seamlessly into sprint cycles.
• Healthcare Tech Experience: Prior experience in the health tech sector, particularly with digital health platforms or patient-facing applications.

📝 Enhancement Note: The "Global Market Design & Localization" and "Regulatory Awareness" skills are critical given the role's focus on international expansion. Candidates should be prepared to showcase how they've navigated these complexities in previous roles, linking design decisions to operational feasibility and compliance. The "data-driven design" aspect is also key, as it implies informing design choices with user feedback and market performance data, which directly impacts GTM success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Design Case Studies: Showcase 2-3 comprehensive case studies demonstrating ownership of the entire design process for complex digital products, preferably with international or regulated market experience.
• International Expansion Examples: Highlight specific projects that involved designing for new markets, detailing the research, localization considerations, and how user needs were adapted to regional contexts and operational realities.
• Problem-Solving & Impact: Clearly articulate the design challenges faced, the solutions developed, and the measurable impact of your designs on user engagement, conversion, or operational efficiency.
• System Thinking & Scalability: Demonstrate an understanding of designing for scale, consistency, and maintainability, potentially referencing experience with design systems or component-based design.

Process Documentation:

• Discovery & Research: Provide examples of how you conduct user research, competitive analysis, and market exploration to inform design strategy for new ventures or markets.
• Design Iteration & Testing: Showcase your process for iterating on designs based on user feedback, usability testing, and cross-functional input, with a focus on refining for operational deployment.
• Collaboration & Handoff: Illustrate how you collaborate with engineering, product, and other stakeholders, and how you ensure smooth design handoffs that facilitate efficient development and implementation.

📝 Enhancement Note: For this role, the portfolio should place a strong emphasis on case studies that demonstrate an understanding of the operational aspects of global expansion. This includes showing how designs were adapted for regulatory compliance, localization, and local market operational support. Candidates should consider how their portfolio can implicitly demonstrate an awareness of GTM strategies and operational readiness.

💵 Compensation & Benefits

Salary Range:

• Given the Senior Product Designer title, 5-10 years of experience, and London location, a competitive salary range is expected. Based on industry benchmarks for similar roles in London, a typical range would be approximately £70,000 - £100,000 per annum. This estimate is derived from analyzing salary data for Senior Product Designers in the tech and health tech sectors in London, considering the company's growth trajectory and funding status.

Benefits:

• Generous Equity Allocations: Significant upside potential through company stock options, reflecting a commitment to employee ownership and long-term success.
• Comprehensive Leave: 25 days of annual leave, plus all standard UK bank holidays, ensuring a healthy work-life balance.
• Health & Wellness: Private health insurance, with additional dental and eye care cover for comprehensive well-being support. Access to a Headspace subscription and discounted gym memberships.
• Retirement Planning: Pension scheme to support long-term financial security.
• Family Support: Enhanced parental leave policies to support new parents.
• Lifestyle & Commuting: Cycle-to-work Scheme and Electric Car Scheme to encourage sustainable commuting.
• Product Perks: Free Dermatica and MedExpress products monthly, plus family discounts, offering direct benefit from the company's innovative healthcare solutions.
• Home Office Support: Home office allowance to ensure a comfortable and productive remote or hybrid working setup.
• Professional Development: Dedicated learning and development budget to foster continuous skill enhancement and career growth.

Working Hours:

• The role is structured around a standard 40-hour work week. While the company operates in a fast-paced environment, there's an implicit understanding of the need for flexibility to accommodate global teams and project deadlines, common in international expansion efforts.

📝 Enhancement Note: The salary estimate is based on current market data for Senior Product Designers in London. The benefits package is extensive and aligns with a fast-growing, well-funded tech company, offering significant value beyond base compensation. The "Home office allowance" and "Learning and development budget" are particularly relevant for a hybrid role and for a professional focused on continuous improvement in design and GTM strategy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Tech / E-commerce / Pharma Company Size: HeliosX has experienced significant growth, tripling its global revenue from £60m to £180m between 2023 and 2024. This indicates a company moving from a scale-up phase towards a more established, high-growth enterprise, likely employing several hundred to over a thousand individuals globally. This size suggests a dynamic environment with opportunities for impact but also a need for structured processes.

Founded: 2013 Company Description: HeliosX is a rapidly growing, profitable, and self-funded digital health company founded with the mission to make healthcare faster and more accessible. They operate through a portfolio of well-known brands including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity, leveraging proprietary pharmacies, manufacturers, and products. Their focus on innovation, customer care, and expanding product portfolios positions them as a leader in personalized healthcare.

Team Structure:

• The Senior Product Designer will be part of the Expansions Team, a specialized group focused on international market entry. This team likely comprises Product Managers, Engineers, Researchers, and other designers.
• The role involves close collaboration not just within the design and product teams, but also with critical GTM functions such as Clinical, Regulatory, Legal, and Operations. This cross-functional interaction is key to successful global launches.
• Reporting lines are not specified, but a Senior Designer typically reports to a Design Lead, Head of Product, or similar senior role, with direct influence on product strategy and team development.

Methodology:

• Data-Driven Decision Making: HeliosX emphasizes using user insights and data to inform product development and strategy, aligning with modern tech company practices.
• Customer-Centricity: A core tenet is making healthcare better, quicker, and easier for everyone, highlighting a strong focus on the customer experience.
• Disciplined Growth: The company's self-funded and profitable growth model suggests a focus on efficiency, strategic planning, and sustainable scaling.
• Cross-Functional Alignment: Successful global expansion relies heavily on tight alignment between product, engineering, marketing, legal, clinical, and operations teams.

Company Website: heliosx.com (Assuming this based on domain_derived)

📝 Enhancement Note: The company's rapid growth and self-funded model suggest a culture that values efficiency, innovation, and strategic execution. The Expansions Team's need to collaborate with Operations and Regulatory functions highlights the operational demands of the role. Candidates should be prepared to discuss how they ensure their designs support business objectives and operational realities.

📈 Career & Growth Analysis

Operations Career Level:

• This is a Senior-level individual contributor role within the Product Design function. It sits at a crucial intersection: deep design expertise applied to the strategic challenge of global market expansion, which inherently involves significant GTM and operational considerations. The seniority implies autonomy, leadership in design initiatives, and the ability to influence cross-functional teams.

Reporting Structure:

• The Senior Product Designer will likely report to a Head of Product, Design Lead, or Director of Product. They will work closely with Product Managers, Engineers, UX Researchers, and crucially, with leads from Legal, Regulatory, and Operations teams to ensure successful international product launches.

Operations Impact:

• The designs created by this role directly impact the success of HeliosX's global expansion strategy. By ensuring products are accessible, compliant, and culturally relevant, the designer facilitates smoother market entry, faster customer adoption, and more efficient operational support in new territories. Their work is instrumental in reducing friction for new customers and optimizing the operational processes involved in delivering healthcare services internationally.

Growth Opportunities:

• Leadership in Design: Opportunity to shape the design direction for new markets and potentially lead design efforts for future expansion initiatives.
• Cross-Functional Expertise: Deepen understanding of GTM strategies, regulatory compliance, and operational challenges in the health tech sector through close collaboration with specialized teams.
• Skill Specialization: Develop expertise in international UX, localization strategies, and designing for regulated industries, becoming a highly sought-after specialist.
• Career Progression: Potential to move into a Design Lead, Group Design Manager, or even Product Management roles with a strong focus on international growth, leveraging the operational insights gained.
• Impactful Contribution: Play a key role in a company that is demonstrably growing and aiming to revolutionize healthcare access globally.

📝 Enhancement Note: The growth path for this role is strongly tied to understanding and influencing the operational aspects of global expansion. A designer who can demonstrate how their work supports efficient market entry and customer onboarding will be well-positioned for advancement. This role offers a unique opportunity to blend design craft with strategic business operations.

🌐 Work Environment

Office Type:

• HeliosX is based in London, UK, and the job posting indicates a "Hybrid" work arrangement. This suggests a modern office environment that supports collaborative in-person work, complemented by remote work capabilities. The office likely fosters a culture of innovation and teamwork, common in successful tech companies.

Office Location(s):

• London, UK. Specific office address details are typically provided upon application or during the interview process. London offers excellent public transport links, making it accessible for hybrid workers.

Workspace Context:

• Collaborative Design Spaces: The office environment is expected to include spaces conducive to design critiques, brainstorming sessions, and pair design work, facilitating close collaboration with the design team and cross-functional partners.
• Technology & Tools: Access to state-of-the-art design software (Figma), collaboration tools (e.g., Slack, Jira, Confluence), and potentially specialized research or prototyping tools.
• Team Interaction: Opportunities to interact daily with product managers, engineers, researchers, and other critical team members, fostering a shared understanding of project goals and operational dependencies. The hybrid model allows for focused individual work at home and collaborative synergy in the office.

Work Schedule:

• The standard 40-hour work week applies. The hybrid nature of the role allows for a degree of flexibility in managing personal work time, balancing focused design tasks with collaborative meetings and team engagement, which is essential for managing international projects across different time zones.

📝 Enhancement Note: The hybrid nature of the role emphasizes the need for self-discipline and effective communication, especially when collaborating with teams across different locations and time zones. Candidates should be comfortable managing their time and workflow both independently and collaboratively.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV and portfolio.
• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess suitability.
• Design Challenge/Portfolio Review: Candidates may be asked to present a portfolio walkthrough, focusing on relevant case studies, or complete a take-home design challenge that simulates real-world problems related to international expansion or healthcare access. This stage assesses design skills, problem-solving approach, and understanding of operational constraints.
• Stakeholder Interviews: Interviews with key team members, including Product Managers, Engineers, and potentially members of the Legal, Regulatory, or Operations teams, to evaluate cross-functional collaboration skills and cultural fit.
• Final Interview: Typically with a senior leader (e.g., Head of Design, Head of Product) to discuss strategic alignment, leadership potential, and overall fit with the company vision.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem, your role, the process, the solution, and the quantifiable impact of your work. For this role, highlight impact related to internationalization, user adoption in new markets, or operational efficiency improvements.
• Showcase International/Regulatory Experience: Prioritize case studies that demonstrate experience designing for global markets, localization, or regulated industries like healthcare. Explain the challenges and how you addressed them.
• Demonstrate Process: Walk through your design process, emphasizing how you gathered insights, iterated, and collaborated with cross-functional teams, including operations.
• Visual Clarity & Storytelling: Ensure your portfolio is well-organized, visually appealing, and tells a compelling story for each case study.
• Highlight Collaboration: Specifically mention how you worked with non-designers (engineers, PMs, legal, operations) and how that collaboration influenced the final design.

Challenge Preparation:

• Understand the Context: Anticipate challenges that involve designing for diverse international user bases, navigating regulatory requirements, or improving user flows for essential services in new markets.
• Structure Your Approach: For any case study or challenge, clearly define the problem, your assumptions, your process (research, ideation, prototyping, testing), your proposed solution, and how you'd measure success.
• Consider Operational Feasibility: Think about how your design solutions would integrate with existing operational processes in a new market and how they might impact customer support, legal compliance, and service delivery.
• Practice Presentation: Be prepared to articulate your thought process clearly and concisely, answering questions about your design decisions and trade-offs.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to handle the complexities of international expansion. Candidates should prepare case studies that explicitly demonstrate their understanding of operational requirements, regulatory compliance, and user needs in diverse global contexts. The ability to communicate these aspects effectively is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, wireframing, and prototyping. Proficiency is essential for creating detailed mockups and interactive prototypes.
• Prototyping Tools (e.g., InVision, Principle): May be used in conjunction with Figma for more advanced prototyping needs or collaboration.
• Collaboration Platforms (e.g., Slack, Jira, Confluence): For team communication, project management, and documentation, facilitating seamless interaction with engineering, product, and operations teams.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, Mixpanel, Amplitude): Familiarity with using analytics to understand user behavior, track key metrics, and inform design iterations is highly valuable, especially in understanding product performance in new markets.
• User Feedback Tools: Experience with tools for gathering and analyzing user feedback, such as surveys, in-app feedback mechanisms, or usability testing platforms.

CRM & Automation:

• While not directly a CRM role, understanding how user data is managed and how customer journeys are automated within a CRM or similar system (even if indirectly) can be beneficial for designing cohesive user experiences that align with business processes.

📝 Enhancement Note: Mastery of Figma is a baseline requirement. Beyond that, understanding how design outputs integrate with development workflows (Jira) and how user behavior is tracked (Analytics platforms) is critical. This knowledge allows designers to contribute more effectively to the operational success of product launches.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to making healthcare more accessible, faster, and easier for users worldwide. Designs should reflect this by prioritizing user needs and experience.
• Innovation & Agility: A culture that encourages new ideas and rapid iteration, essential for a fast-growing company operating in dynamic markets.
• Data-Driven Impact: Decisions are informed by data and user insights, with a focus on measurable outcomes and continuous improvement.
• Collaboration & Transparency: Open communication and strong teamwork across departments are vital, especially for complex projects like international expansion.
• Ownership & Accountability: Employees are encouraged to take initiative and own their projects, driving them to successful completion.

Collaboration Style:

• Cross-Functional Integration: The role demands close collaboration with a diverse set of teams, including product, engineering, clinical, legal, regulatory, and operations. This requires strong communication skills and the ability to understand and integrate different perspectives.
• Design Critiques & Feedback: A culture of constructive feedback through design reviews is likely in place to ensure high-quality design output and continuous learning.
• Knowledge Sharing: Expect opportunities to share learnings, best practices, and insights, particularly regarding international design challenges and operational considerations.

📝 Enhancement Note: The emphasis on collaboration with operations, legal, and clinical teams underlines the importance of clear communication and a shared understanding of company-wide goals. A designer who actively seeks to understand and support these functions will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Regulatory Complexity: Designing for healthcare products in multiple international markets requires a deep understanding of varied and often strict regulatory landscapes. This necessitates careful research and adaptation of designs to ensure compliance.
• Cultural Nuances & Localization: Adapting designs to resonate with diverse cultural expectations, languages, and user behaviors across different regions can be complex and requires sensitivity and thorough research.
• Balancing User Needs with Business/Operational Constraints: Integrating user experience best practices while adhering to strict compliance, legal, and operational requirements demands creative problem-solving and trade-off management.
• Scaling Design Systems Globally: Ensuring a design system can effectively support diverse international needs while maintaining consistency and efficiency requires strategic thinking and robust component design.
• Fast-Paced Growth Environment: Keeping pace with HeliosX's rapid growth and expansion plans requires adaptability, proactivity, and efficient workflow management.

Learning & Development Opportunities:

• Specialization in Global UX & Health Tech: Develop deep expertise in designing for international markets and the specific challenges of the health tech industry.
• Cross-Functional Skill Development: Gain significant exposure to GTM strategies, regulatory affairs, and operational processes through close collaboration with specialized teams.
• Leadership and Mentorship: Opportunities to mentor junior designers and potentially lead design initiatives for new market launches, building leadership capabilities.
• Industry Exposure: Engage with industry best practices in digital health, international product expansion, and user-centered design through internal knowledge sharing and potential external training.

📝 Enhancement Note: The challenges presented are directly tied to the operational success of global expansion. Candidates who can articulate strategies for overcoming these challenges, particularly those involving regulatory compliance and cultural adaptation, will demonstrate their readiness for the role and its impact on GTM.

💡 Interview Preparation

Strategy Questions:

• Global Expansion Design: "Describe a time you designed a product or feature for a new international market. What were the key considerations, challenges (e.g., regulatory, cultural), and how did you ensure the design was effective and compliant?"
  • Preparation: Prepare a case study that specifically addresses designing for a new market. Focus on your research process, how you identified and addressed localization needs, and how you worked with local teams or stakeholders.
• Regulatory Compliance in Design: "How do you approach designing for regulated industries, such as healthcare? What steps do you take to ensure your designs meet compliance standards while still providing a good user experience?"
  • Preparation: Think about specific examples where you had to balance user needs with legal or regulatory requirements. Discuss your process for research, collaboration with legal/compliance teams, and how you documented design decisions.
• Cross-Functional Collaboration: "This role requires close collaboration with operations, legal, and clinical teams. Can you give an example of a complex project where you had to work closely with non-design stakeholders to achieve a successful outcome?"
  • Preparation: Highlight projects where you actively sought input from diverse teams, managed differing priorities, and facilitated communication to ensure alignment. Emphasize how you translated operational or technical requirements into design solutions.
• Design System Scalability: "How do you ensure a design system remains effective and scalable as a product expands into new markets with diverse needs?"
  • Preparation: Discuss your experience with design systems, focusing on how you've considered internationalization, localization, and accessibility within them.

Company & Culture Questions:

• "What interests you about HeliosX and our mission to improve healthcare accessibility?"
  • Preparation: Research HeliosX's brands, growth, and mission. Connect your personal values and career aspirations to their goals.
• "How do you stay updated on best practices in international UX and health tech design?"
  • Preparation: Be ready to discuss blogs, conferences, courses, or communities you follow.
• "Describe your experience mentoring other designers. What is your approach to design critiques?"
  • Preparation: Prepare examples of how you've provided constructive feedback and supported the growth of other team members.

Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of HeliosX and the role's context. Then, dive into 2-3 chosen case studies. For each, clearly articulate the problem, your specific role and contributions, your design process, key decisions and iterations, the final solution, and the measurable impact.
• Highlight International/Operational Aspects: Explicitly call out the elements of your case studies that demonstrate experience with international markets, localization, regulatory considerations, and collaboration with operations or similar teams.
• Showcase Problem-Solving: Focus on the why behind your design decisions, demonstrating critical thinking and a strategic approach to user needs and business goals.
• Be Prepared for Deep Dives: Anticipate questions about specific design choices, trade-offs made, and how your work impacted users and the business.
• Engage Your Audience: Make it a conversation. Be enthusiastic and ready to discuss your work in detail.

📝 Enhancement Note: Candidates should prepare to discuss their process, decision-making, and impact with a specific focus on the operational and international aspects of their work. Demonstrating an understanding of how design supports broader business objectives, particularly GTM, will be key.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your resume and a link to your online portfolio via the Greenhouse application portal.
• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that best showcase your experience in end-to-end product design, international expansion, and/or regulated industries. Emphasize case studies that demonstrate your understanding of localization, regulatory compliance, and collaboration with cross-functional teams, including operations.
• Resume Optimization: Ensure your resume clearly articulates your experience with human-centered design, global markets, and relevant tools. Quantify your achievements where possible, focusing on the impact of your designs on user experience, business goals, or operational efficiency.
• Interview Preparation: Thoroughly review the job description and company information. Prepare specific examples for behavioral questions, focusing on your experience with internationalization, regulatory challenges, and cross-functional collaboration. Practice your portfolio walkthrough.
• Company Research: Understand HeliosX's mission, brands, and recent growth. Research their approach to healthcare and international expansion to better align your application and interview responses with their strategic objectives and operational context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.