Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: GoTo
Location: Remote (Hungary)
Job Type: FULL_TIME
Category: Product Design / UX / UI
Date Posted: 2025-10-28
Experience Level: 5-10 Years
Remote Status: Fully Remote

🚀 Role Summary

• Drive the end-to-end design vision for GoTo’s e-commerce and commerce systems, focusing on user discovery, purchase, and interaction.
• Collaborate closely with engineering, product management, UX, and user research teams to bring innovative, AI-powered product ideas to life.
• Create comprehensive design deliverables, including wireframes, high-fidelity designs, journey maps, and service blueprints, ensuring market-leading commerce experiences.
• Leverage user feedback and data analytics to inform design decisions and shape strategic product direction, with a strong emphasis on user-centered design principles and accessibility.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, indicating a need for significant experience in leading design initiatives and influencing product strategy. The emphasis on e-commerce and AI tools suggests a focus on complex, data-informed design solutions within a fast-paced technology environment.

📈 Primary Responsibilities

• Lead the design process for e-commerce and commerce platforms, from initial concept to final implementation, ensuring a cohesive and intuitive user experience.
• Develop and maintain a comprehensive design system and style guides to ensure consistency and scalability across all platforms and products.
• Collaborate with product trio (engineering and product management) to define product roadmaps, prioritize features, and ensure design feasibility.
• Conduct user research, usability testing, and A/B testing to gather insights and validate design decisions, translating findings into actionable design improvements.
• Create detailed user flows, wireframes, prototypes, and high-fidelity visual designs for both web and mobile applications, showcasing contributions to design direction and decisions.
• Facilitate design critique sessions, workshops, and cross-functional reviews to foster collaboration and gather diverse perspectives.
• Champion user-centered design principles, accessibility standards, and AI-driven innovation within the product development lifecycle.
• Utilize cutting-edge AI design tools such as Figma Make and Dyad to explore novel design solutions and enhance efficiency in the design workflow.
• Own customer outcomes, driving a holistic, end-to-end vision for the user experience and ensuring product strategies align with user needs and business goals.

📝 Enhancement Note: The responsibilities highlight a full-stack design role, requiring expertise from conceptualization through to detailed execution and user validation. The emphasis on AI tools and user-centered design indicates a forward-thinking approach to product development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical application of design principles is expected. A background in Design, Human-Computer Interaction, or a related field is advantageous.
Experience: Minimum of 5 years of progressive experience in leading product design roles, with a proven track record in e-commerce and SaaS product environments.

Required Skills:

• Demonstrated expertise in leading end-to-end product design for web and mobile platforms, with a portfolio showcasing shipped products and specific contributions.
• Proficiency in creating a wide range of design deliverables, including design visions, initial concepts, user flows, wireframes, journey maps, service blueprints, and high-fidelity visual designs.
• Strong understanding of user-centered design principles, usability, accessibility, and user research methodologies.
• Experience collaborating effectively within cross-functional "trios" (Product Management, Engineering, Design) and with key stakeholders across diverse portfolios.
• Ability to leverage user feedback and data analytics (e.g., A/B testing, user research findings) to inform design decisions and drive strategic product direction.
• Familiarity with modern design tools, particularly Figma, and an eagerness to experiment with AI-powered design tools like Figma Make and Dyad.
• Excellent communication, presentation, and facilitation skills, with the ability to articulate design rationale and influence stakeholders.

Preferred Skills:

• Experience with motion design, advanced prototyping techniques, and front-end development (HTML, CSS, JavaScript) to bridge design and implementation.
• A strong passion for solving complex problems and identifying opportunities to significantly improve product experiences.
• Familiarity with AI in design and a proactive approach to exploring its applications for user outcome-focused solutions.
• Experience in fostering inclusive design practices and ensuring products are accessible to a diverse user base.

📝 Enhancement Note: The experience requirement is clearly defined as 5+ years, with a strong emphasis on e-commerce and SaaS. The preferred skills suggest a candidate who is well-rounded and forward-thinking, with a keen interest in emerging technologies like AI in design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 5 years of design experience.
• Include examples of both Web and Mobile design projects, with clear articulation of your specific contributions to design directions and decisions.
• Demonstrate experience in shipping products, highlighting the impact of your design work on user experience and business outcomes.
• Showcase end-to-end design process, from initial concept and user research through wireframing, prototyping, high-fidelity design, and user testing.
• Include case studies that illustrate problem-solving skills, design thinking, and the ability to leverage user feedback and data to inform design.

Process Documentation:

• Evidence of creating and utilizing journey maps and service blueprints to understand and optimize user experiences.
• Examples of design system components and style guides that ensure consistency and scalability.
• Documentation of iterative design processes, including how user feedback and data were incorporated to refine designs.
• Clear demonstration of collaboration with engineering and product management, showing how design requirements were translated into actionable development tasks.

📝 Enhancement Note: The portfolio requirement is central to this role, demanding a robust showcase of practical experience and a well-documented design process, especially for e-commerce and SaaS products.

💵 Compensation & Benefits

Salary Range: While a specific salary range is not provided, for a Senior Product Designer role with 5-10 years of experience in Hungary, the estimated annual gross salary typically falls between €45,000 - €70,000. This range is based on industry benchmarks for senior design roles in technology companies within the European market, considering cost of living and demand for specialized skills.

Benefits:

• Full remote work option within Hungary, with an on-demand seat available at the Astoria office.
• Comprehensive health benefits package, including life and disability insurance.
• Specialized support programs for fertility and family formation.
• Generous paid time off (PTO), paid holidays, and dedicated volunteer time off.
• Additional employee well-being benefits: quarterly self-care days and designated no-meeting days.
• Professional development support: tuition and reading reimbursement programs.
• Holistic wellness initiatives: Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), and personalized One to One Wellness Coaching.
• Community and engagement programs: Employee Resource Groups (ERGs), GoTo Gives, and a charitable matching program.
• Physical well-being support: Gym reimbursement programs.
• Performance-based incentives: GoTo performance bonus program.
• Home office support: Monthly remote work stipend.

Working Hours: Standard full-time working hours apply, typically around 40 hours per week. The company promotes flexibility and well-being with initiatives like self-care days and no-meeting days, allowing for better work-life integration.

📝 Enhancement Note: Salary is estimated based on general market data for similar roles in Hungary. The extensive benefits package emphasizes employee well-being, professional development, and work-life balance, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Software, SaaS, E-commerce. GoTo operates in the competitive landscape of remote work and collaboration software, providing essential tools for businesses to communicate, collaborate, and manage their operations effectively. This industry demands continuous innovation and a strong focus on user experience to maintain market leadership.
Company Size: GoTo is a significant player in the tech industry, employing a substantial workforce globally. This size suggests a well-established organization with structured processes, opportunities for cross-functional collaboration, and access to resources, while still aiming to foster an innovative and agile culture.
Founded: GoTo has a history rooted in pioneering remote access and collaboration technologies. Its evolution reflects a commitment to adapting to market needs and technological advancements, particularly in areas like AI and user-centric design.

Team Structure:

• The UX team is diverse and international, providing a rich environment for learning and collaboration.
• The Senior Product Designer will work within a "trio" structure, closely partnering with dedicated Engineering and Product Management counterparts.
• This role involves significant collaboration with a UX Manager, Product Managers, fellow Designers, User Researchers, and Engineers across various portfolios.

Methodology:

• Emphasis on AI-driven innovation and user-centered design, integrating cutting-edge technology to solve user problems.
• Data-informed decision-making, utilizing user feedback, research findings, and analytics to guide design and product strategy.
• Agile development methodologies are likely employed, requiring close collaboration and iterative design cycles.
• A strong focus on creating market-leading commerce experiences that prioritize exceptional user experience.

Company Website: https://www.goto.com/

📝 Enhancement Note: GoTo's focus on remote work and collaboration technologies, coupled with its commitment to AI and user experience, positions this role within a dynamic and forward-thinking technology segment. The team structure emphasizes close collaboration within product teams.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a position of significant responsibility and influence. It requires not just execution but also strategic thinking, leadership in design initiatives, and mentorship potential within the design team. The scope involves end-to-end ownership of user experiences for critical commerce systems.
Reporting Structure: The Senior Product Designer will report to the UX Manager and work closely within a product trio. This structure allows for direct collaboration with product leadership and engineering leads, ensuring design vision is aligned with business objectives and technical feasibility.
Operations Impact: The role has a direct and substantial impact on revenue by shaping how users discover, purchase, and interact with GoTo's products. Exceptional e-commerce design can lead to increased conversion rates, customer loyalty, and overall revenue growth, making this a critical function for GoTo's commercial success.

Growth Opportunities:

• Specialization & Leadership: Opportunity to deepen expertise in e-commerce design, AI-driven product development, and potentially lead design initiatives for specific product lines or features.
• Skill Development: Access to tuition reimbursement, reading stipends, and wellness programs to foster continuous learning and professional growth. Exposure to cutting-edge AI tools provides unique skill-building opportunities.
• Cross-Functional Advancement: Potential to move into Lead Designer, Design Manager, or even product strategy roles, leveraging a deep understanding of user needs and business objectives gained through this senior position.

📝 Enhancement Note: The Senior Product Designer role offers a clear path for career advancement, emphasizing leadership in design and strategic contribution to business growth, particularly within the e-commerce domain.

🌐 Work Environment

Office Type: The company offers a flexible work environment with a "Full remote work option within Hungary" and an "on-demand seat in our Astoria office." This hybrid approach caters to individual preferences while ensuring opportunities for in-person collaboration and connection.
Office Location(s): While fully remote is an option in Hungary, an office is available in Astoria. This provides employees with the choice of a traditional workspace or a fully remote setup, catering to different work styles and needs.

Workspace Context:

• Remote Flexibility: The primary work environment is remote, emphasizing autonomy and trust. This requires strong self-management skills and effective virtual collaboration tools.
• Collaborative Hub: The Astoria office serves as a potential hub for in-person meetings, workshops, and team-building activities, fostering stronger connections and collaborative problem-solving when needed.
• Technology-Enabled: As a tech company, expect access to modern collaboration and design tools, facilitating seamless work regardless of location.

Work Schedule: While a standard full-time schedule (approx. 40 hours/week) is expected, GoTo emphasizes work-life balance through initiatives like self-care days and no-meeting days, suggesting a culture that respects employees' time and well-being.

📝 Enhancement Note: The hybrid and remote-first approach is a significant aspect of the work environment, offering flexibility while maintaining options for in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience against the role requirements.
• Design Challenge/Case Study: Likely to involve a practical design exercise or a deep dive into a past project from your portfolio, focusing on your problem-solving approach, design process, and decision-making rationale. Expect to discuss your contributions to shipped products.
• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially User Researchers to evaluate collaboration skills, communication style, and ability to integrate design with technical and business constraints.
• UX Manager/Leadership Interview: A final discussion to assess strategic thinking, leadership potential, cultural fit, and alignment with GoTo's values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your experience in e-commerce, SaaS, and end-to-end design. Ensure clear representation of both web and mobile work.
• Show, Don't Just Tell: For each project, clearly articulate the problem, your role and contributions, the design process you followed (including research and iteration), the solutions you developed, and the outcomes achieved (quantifiable metrics are highly valued).
• Highlight AI & Collaboration: Specifically call out any use of AI tools (like Figma Make, Dyad) and how you collaborated with product and engineering partners.
• Visual Clarity: Ensure your portfolio is visually appealing, well-organized, and easy to navigate. High-fidelity mockups and prototypes should be presented effectively.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the business goals, user needs, and constraints provided.
• Structure Your Approach: Outline your steps clearly: problem definition, research/assumption gathering, ideation, solution design, and validation.
• Communicate Your Thinking: Verbally walk through your process, explaining the "why" behind your decisions. Be prepared to discuss trade-offs and alternative solutions.
• Focus on Impact: Frame your solutions in terms of user benefit and business impact.

📝 Enhancement Note: The emphasis on a portfolio demonstrating shipped products and specific contributions, along with experience in e-commerce and AI tools, will be critical during the review process.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (including advanced features like Figma Make), potentially Sketch, Adobe Creative Suite.
• Collaboration: Jira, Confluence, Slack, Microsoft Teams.
• AI Design Tools: Figma Make, Dyad (specific mention indicates a focus on AI-assisted design workflows).

Analytics & Reporting:

• User Analytics: Google Analytics, Amplitude, Mixpanel, or similar platforms to understand user behavior and product adoption.
• Reporting Dashboards: Tools for visualizing data and design performance metrics.

CRM & Automation:

• CRM: While not directly a design tool, understanding CRM systems (like Salesforce) can be beneficial for context in e-commerce.
• Project Management: Tools like Asana, Trello, or Monday.com for task management and workflow tracking.

📝 Enhancement Note: Proficiency in Figma is a given, but specific mention of AI tools like Figma Make and Dyad highlights a key area of interest for this role, suggesting a desire for candidates who are embracing AI in their design workflows.

👥 Team Culture & Values

Operations Values:

• Be Real: Encourages authenticity, transparency, and honest communication.
• Think Big: Fosters innovation, bold ideas, and a forward-thinking approach to product development and problem-solving.
• Move Fast: Promotes agility, efficiency, and timely execution of projects.
• Keep Growing: Emphasizes continuous learning, personal development, and skill enhancement.
• Customer Obsessed: Places a paramount focus on understanding and meeting customer needs, driving exceptional user experiences.

Collaboration Style:

• Inclusive and Diverse: GoTo values a diverse, international UX team, promoting an inclusive environment where different perspectives are welcomed.
• Cross-Functional "Trios": Close partnership between Design, Engineering, and Product Management is fundamental to the workflow, ensuring alignment and efficient product development.
• Data-Driven & User-Centric: Decisions are informed by user research and data analytics, but always with the user's needs at the forefront.
• Proactive Communication: Essential for remote and distributed teams, involving regular check-ins, design critiques, and clear articulation of ideas and feedback.

📝 Enhancement Note: GoTo's core values are clearly defined and provide a strong framework for understanding the desired culture and behavioral expectations for employees, emphasizing innovation, growth, and customer focus.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with E-commerce Demands: Integrating cutting-edge AI tools and novel design concepts into a mature e-commerce platform requires careful consideration of user adoption, technical feasibility, and business impact.
• Remote Collaboration at Scale: Effectively collaborating and maintaining strong team cohesion and design consistency across a distributed, international team requires proactive communication and robust virtual collaboration practices.
• Data Interpretation: Translating diverse user feedback, research findings, and analytics data into actionable design improvements can be complex and requires strong analytical and synthesis skills.
• Staying Ahead of AI in Design: Continuously exploring and integrating new AI capabilities into the design workflow to maintain a competitive edge.

Learning & Development Opportunities:

• AI Tool Mastery: Gaining hands-on experience and expertise with emerging AI design tools like Figma Make and Dyad.
• E-commerce Specialization: Deepening knowledge and best practices in designing for complex e-commerce and commerce systems.
• Cross-Functional Leadership: Developing skills in strategic product thinking and influencing roadmaps through strong collaboration with Product Management and Engineering.
• Mentorship: Opportunities to learn from experienced UX leaders and potentially mentor junior designers.

📝 Enhancement Note: The role presents challenges related to integrating new technologies (AI) into established product areas (e-commerce) and managing remote collaboration effectively, all of which are opportunities for significant professional growth.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem Solving: "Describe a complex e-commerce design challenge you faced. How did you approach it, what was your process, what tools did you use, and what was the outcome?" Be ready to present a case study from your portfolio.
• AI Integration: "How do you see AI changing product design, and how have you or would you incorporate AI tools like Figma Make into your workflow?"
• Collaboration & Communication: "How do you ensure alignment with product managers and engineers when design priorities differ? Describe a time you had to influence stakeholders with your design vision."

Company & Culture Questions:

• GoTo Values: "How do the GoTo values (Be Real, Think Big, Move Fast, Keep Growing, Customer Obsessed) resonate with your own work philosophy? Provide examples."
• Remote Work: "What are your strategies for effective remote collaboration and maintaining productivity in a distributed team?"
• User Focus: "How do you ensure your designs are truly user-centered and accessible, especially in a high-volume e-commerce context?"

Portfolio Presentation Strategy:

• Structure is Key: For each project, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Impact/Outcome.
• Quantify Impact: Whenever possible, use metrics (e.g., conversion rate increase, task completion time reduction, user satisfaction scores) to demonstrate the value of your design work.
• Visual Storytelling: Use high-quality mockups, prototypes, and journey maps to illustrate your design solutions effectively.
• Highlight Collaboration & AI: Explicitly mention how you worked with other teams and any innovative tools (especially AI) you employed.
• Be Prepared for Questions: Anticipate detailed questions about your decisions, trade-offs, and contributions.

📝 Enhancement Note: Preparation should focus on showcasing practical experience, strategic thinking, and a strong understanding of user-centered design, with a specific emphasis on e-commerce, AI tools, and collaborative problem-solving.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Workday link.
• Tailor your resume: Highlight keywords related to Product Design, E-commerce, SaaS, Figma, AI tools, User Experience, Wireframing, Prototyping, and collaborative "trio" environments. Quantify achievements wherever possible.
• Prepare your portfolio: Ensure it is up-to-date, showcases your best e-commerce and SaaS projects (web and mobile), clearly articulates your contributions, and demonstrates your design process, including any use of AI tools.
• Research GoTo: Familiarize yourself with GoTo's products, company values, and recent news. Understand their market position and how your design expertise can contribute to their goals, particularly in commerce.
• Practice your narrative: Be ready to walk through your portfolio projects, explaining your design decisions, challenges, and outcomes in detail, especially focusing on how you applied user-centered principles and collaborated with teams.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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