Senior Product Designer at Coast

📍 Job Overview

Job Title: Senior Product Designer

Company: Coast

Location: New York, NY

Job Type: Full-Time

Category: Product Design / UX/UI Operations

Date Posted: December 04, 2025

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

Drive the design vision and execution for Coast's innovative B2B payments platform, focusing on user experience for commercial fleets and drivers.
Lead end-to-end design projects, from initial ideation and user research to high-fidelity prototyping and implementation, ensuring a user-centric approach.
Collaborate closely with Product Managers, Engineers, and other stakeholders to translate complex business needs into intuitive and delightful user interfaces.
Champion design thinking principles throughout the product development lifecycle, advocating for user needs and ensuring design decisions are data-informed and well-communicated.
Contribute to the evolution of Coast's design system, ensuring consistency and scalability across the platform.

📝 Enhancement Note: This role is positioned as a "Senior Product Designer" within a fintech startup focused on B2B payments infrastructure. The emphasis on "impact on company's growth," "decisions quickly," and "high degree of impact" suggests a need for a proactive, results-oriented designer who can operate with significant autonomy. The fintech context implies a need for understanding complex financial workflows and regulatory considerations, even if not explicitly stated as a requirement.

📈 Primary Responsibilities

Spearhead the design process for new features and product enhancements, from concept development through to polished, production-ready designs.
Conduct comprehensive user research, including interviews, surveys, and usability testing, to deeply understand user needs, pain points, and workflows within the commercial fleet and B2B payments space.
Develop detailed user personas, journey maps, and information architecture to inform design decisions and ensure a holistic user experience.
Create a range of design artifacts, including wireframes, user flows, interactive prototypes, and high-fidelity mockups, using industry-standard tools like Figma.
Collaborate with product management to define product requirements and strategy, ensuring design solutions align with business objectives and user needs.
Partner closely with engineering teams to ensure accurate implementation of designs, providing detailed specifications and ongoing support throughout the development cycle.
Actively participate in design critiques and provide constructive feedback to peers, fostering a culture of continuous improvement within the design team.
Strategize and execute iterative design improvements on existing product features to enhance usability, efficiency, and overall user satisfaction.
Contribute to the maintenance and expansion of the company's design system, ensuring design consistency and scalability across all touchpoints.
Clearly articulate design rationale and present design solutions to cross-functional teams and stakeholders, building consensus and driving alignment.

📝 Enhancement Note: The responsibilities emphasize a full-cycle design ownership, from research to implementation support. The "high degree of impact" and "making decisions quickly" points to a need for a designer comfortable with ambiguity and rapid iteration common in early-stage startups.

🎓 Skills & Qualifications

Education:

Experience:

Minimum of 4 years of professional experience in product design, UX/UI design, or a similar role, with a strong preference for experience within B2B companies or fast-paced startup environments.

Required Skills:

Expertise in Design Tools: Mastery of Figma for wireframing, prototyping, and creating high-fidelity user interface designs.
User Research Proficiency: Demonstrated ability to plan, conduct, and analyze user research (e.g., interviews, usability testing, surveys) to gather actionable insights.
Design Systems: Experience in maintaining and actively contributing to the development and evolution of design systems, ensuring brand consistency and design efficiency.
Prototyping & Wireframing: Strong skills in creating low-fidelity wireframes, user flows, and interactive prototypes to effectively communicate design concepts and test usability.
User-Centric Design Principles: Deep understanding and practical application of user-centered design methodologies and best practices.
Collaboration & Communication: Excellent verbal and written communication skills, with the ability to clearly articulate design decisions, rationale, and user insights to diverse stakeholders.
Problem-Solving: Aptitude for dissecting complex problems, identifying user needs, and devising creative, effective design solutions.
Organization & Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment.

Preferred Skills:

Fintech Experience: Familiarity with the financial technology (Fintech) industry, including an understanding of payment systems, financial workflows, or B2B financial products.
Adobe Creative Suite: Familiarity with Adobe Creative Suite applications (e.g., Photoshop, Illustrator) for asset creation or manipulation.
Visual Design Acumen: A keen eye for aesthetics, typography, color theory, and layout to create visually appealing and engaging interfaces.

📝 Enhancement Note: The requirement for "4+ years of experience, ideally at a B2B company or startup" combined with the mention of Figma and design systems points towards a need for a designer who understands the nuances of enterprise-level design and the rapid iteration cycles of early-stage companies. The "Fintech experience" as a "nice to have" suggests that while not mandatory, it would significantly strengthen an application.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing at least 3-5 significant product design projects, with a strong emphasis on B2B or complex application design.
Detailed case studies for each project, highlighting the problem statement, your design process, user research methodologies employed, design iterations, and final solutions.
Clear demonstration of user-focused thinking, illustrating how user needs were identified and addressed throughout the design lifecycle.
Examples of interactive prototypes and high-fidelity designs that showcase your proficiency with design tools and your ability to create polished user interfaces.

Process Documentation:

Showcase your ability to document and articulate design processes, including user research plans, usability testing reports, and design specifications provided to engineering teams.
For each project, clearly outline the problem you were solving, your approach, the key decisions made, and the outcomes or impact of your design solutions.
Demonstrate how you collaborated with cross-functional teams (Product Managers, Engineers) and incorporated their feedback into your design process.

📝 Enhancement Note: Given the "Senior" title and the nature of the product (B2B payments platform), the portfolio should emphasize strategic thinking, problem-solving, and the ability to translate complex business requirements into user-friendly designs. A strong emphasis on process, user research, and measurable impact will be crucial.

💵 Compensation & Benefits

Salary Range: $170,000 - $190,000 per year

Benefits:

Comprehensive Health Coverage: Medical, dental, and vision insurance plans to support employee well-being.
Flexible Time Off: Generous and flexible paid time off (vacation, personal well-being, paid holidays) to promote work-life balance.
Financial Wellness Support: Tools and resources for financial management, including webinars and access to equity tax advisory services.
Retirement Savings: Company-sponsored 401(k) plan to help employees save for the future.
Family Support: Paid parental leave to support new parents.
Home Office/Workstation Allowance: $400 allowance for essential work accessories like keyboards, mice, and headphones.
Professional Development: Education stipend available for continuous learning and skill enhancement.
Daily Perks: Complimentary lunch provided every Friday.

Working Hours:

While specific hours are not detailed, a standard full-time role in New York City typically involves approximately 40 hours per week. The company culture likely values productivity and impact, with potential for flexibility depending on project needs and team collaboration.

📝 Enhancement Note: The salary range of $170,000 - $190,000 for a Senior Product Designer in New York City is competitive, reflecting the experience level and the high cost of living. The inclusion of signing bonus, equity, and a robust benefits package indicates a strong total compensation offering typical for venture-backed startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / B2B Payments Infrastructure

Company Size: Early-stage startup, venture-backed (likely between 50-150 employees based on typical funding rounds and growth stages).

Founded: The company was founded by Daniel Simon, who previously co-founded Bread, acquired for $500MM+. This indicates a foundation built on experienced leadership with a track record of success in the fintech space.

Team Structure:

The design team likely operates collaboratively, with the Senior Product Designer working closely with Product Managers and Engineers.
There's an expectation of autonomy and direct stakeholder engagement, suggesting a lean, agile organizational structure where individuals have significant influence.

Methodology:

User-Centric Design: A strong emphasis on understanding and designing for the end-user is a cornerstone, driven by user research and usability testing.
Agile Development: The mention of "making decisions quickly" and "fast-paced, dynamic environment" points to agile development methodologies, requiring designers to be adaptable and iterative.
Data-Informed Decision Making: While not explicitly stated for design, the overall fintech and startup environment suggests that design decisions will be informed by data and performance metrics.
Iterative Improvement: A continuous cycle of feedback, design, development, and iteration is expected to refine the product.

Company Website: https://www.coastfashion.com/ (Note: The job description mentions coastpay.com and coastfashion.com; it's important to note which is the primary operational site.)

📝 Enhancement Note: Coast is positioned as a disruptive force in the commercial fleet payments sector, aiming to modernize outdated infrastructure. The leadership's strong fintech background (Bread acquisition) suggests a culture that values innovation, execution, and understanding complex financial ecosystems. The "high-energy and mission-driven colleagues" indicates a fast-paced, ambitious work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Senior Product Designer," indicating a mid-to-senior level position. It requires significant autonomy, leadership in design projects, and the ability to mentor or guide less experienced designers if the team grows. The role is pivotal in shaping the user experience of a core B2B financial product.

Reporting Structure: While not explicitly stated, a Senior Product Designer typically reports to a Lead Designer, Head of Product Design, or potentially a VP of Product in a startup environment. They will work closely with Product Managers and Engineering Leads.

Operations Impact: The Senior Product Designer's impact is directly tied to the usability, efficiency, and adoption of Coast's spend management platform. By creating intuitive and effective user experiences, they will contribute to:

Customer Acquisition & Retention: A superior user experience can be a key differentiator in attracting and retaining commercial fleet customers.
Operational Efficiency: Streamlining workflows for fleet managers and drivers can reduce operational costs and improve productivity, directly impacting the value proposition of Coast.
Revenue Growth: A well-designed platform that facilitates seamless transactions and spend management is critical for driving transaction volume and revenue.
Brand Perception: Modern, user-friendly design contributes to a positive brand image, positioning Coast as a forward-thinking leader in the fintech space.

Growth Opportunities:

Leadership Development: Potential to grow into a Lead Designer or Design Manager role as the company scales, taking on more strategic responsibilities and managing a team.
Specialization: Deepen expertise in fintech product design, B2B SaaS, or specific areas of spend management and payments infrastructure.
Cross-Functional Influence: Opportunity to influence product strategy and roadmap through strong design advocacy and data-driven insights.
Entrepreneurial Experience: Gain valuable experience in a high-growth, venture-backed startup environment, contributing to the foundational elements of a disruptive company.

📝 Enhancement Note: The "Senior" title implies a level of expected leadership and strategic contribution beyond just execution. The growth opportunities are tied to the company's scaling trajectory, offering a chance to shape design functions and product strategy.

🌐 Work Environment

Office Type: This role is designated as "On-site" in New York, NY, suggesting a traditional office-based work environment.

Office Location(s): New York, NY. Specific office details are not provided, but it's expected to be a modern, collaborative workspace conducive to startup culture.

Workspace Context:

Collaborative Hub: The on-site requirement suggests an environment designed for in-person collaboration, brainstorming, and team cohesion, which is often vital in early-stage startups for rapid problem-solving.
Tools & Technology: Access to the necessary design software (Figma) and hardware, including a $400 accessories allowance, ensures designers have a productive and comfortable setup.
Team Interaction: Frequent opportunities for direct interaction with product, engineering, and potentially leadership teams, fostering a dynamic and integrated workflow.

Work Schedule:

A standard 40-hour work week is assumed for this full-time role. However, startup environments often require flexibility and a willingness to go the extra mile during critical project phases. The emphasis on "fast-paced, dynamic environment" suggests that while core hours are expected, adaptability may be necessary.

📝 Enhancement Note: The "On-site" requirement in New York City indicates a preference for in-person collaboration, which can be beneficial for rapid design iteration and team building in a startup setting. The allowance for accessories suggests attention to employee comfort and productivity.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A recruiter or hiring manager will likely review your resume and portfolio to assess qualifications and fit.
Portfolio Presentation & Design Exercise: Expect to present your portfolio, discussing your process, key projects, and design thinking. A take-home design challenge or a live design critique session may also be part of this stage to evaluate your problem-solving skills and design approach.
Cross-Functional Interviews: Interviews with Product Managers and Engineering Leads to assess collaboration skills, technical understanding, and ability to work within a product team.
Stakeholder/Leadership Interview: A final interview with senior leadership (e.g., Head of Product, CEO) to evaluate strategic thinking, cultural fit, and alignment with the company's mission and values.

Portfolio Review Tips:

Focus on Process: Clearly articulate your design process for each project. Explain why you made specific decisions, not just what you designed.
Quantify Impact: Wherever possible, include metrics or outcomes that demonstrate the impact of your designs (e.g., increased conversion rates, reduced task completion time, positive user feedback).
Tailor to B2B/Fintech: Highlight projects that showcase your ability to design for complex B2B workflows, financial data, or enterprise-level applications. Emphasize how you balanced usability with functionality and business needs.
Showcase Figma Proficiency: Ensure your prototypes are interactive and well-designed, demonstrating mastery of Figma's capabilities.
Design System Contribution: If you have experience with design systems, be ready to discuss your role in their creation, maintenance, or utilization.

Challenge Preparation:

Understand the Problem Space: Research Coast, its B2B payments platform, and the commercial fleet industry. Understand the pain points of this market.
Practice Design Thinking: Be prepared to walk through a design problem from discovery and research to ideation, prototyping, and testing.
Articulate Trade-offs: Be ready to discuss the trade-offs you considered (e.g., speed vs. perfection, aesthetic vs. functional requirements) and how you made decisions.
Communicate Clearly: Practice presenting your work concisely and persuasively, anticipating questions about your design choices and their impact.

📝 Enhancement Note: The interview process for a senior role at a startup will likely be rigorous, focusing heavily on practical application, problem-solving, and cultural fit. A well-curated portfolio that demonstrates a strategic, user-centered approach to complex B2B challenges will be paramount.

🛠 Tools & Technology Stack

Primary Tools:

Figma: The core tool for wireframing, prototyping, UI design, and collaboration. Proficiency is a must.
Prototyping Tools: Likely integrated within Figma, but familiarity with other prototyping platforms could be a plus.

Analytics & Reporting:

CRM & Automation:

Understanding how design interacts with CRM systems (e.g., Salesforce) or automation platforms used in B2B sales and customer success could be advantageous for designing integrated user experiences.

📝 Enhancement Note: The explicit mention of Figma as a required skill strongly indicates it's the primary design tool. While other tools aren't listed, a Senior Product Designer should be comfortable working with data and understanding how their designs integrate into broader business systems.

👥 Team Culture & Values

Operations Values:

User-Centricity: A fundamental belief in prioritizing the needs and experiences of users in all design and product decisions.
Impact-Driven: A focus on creating designs that drive tangible business outcomes, such as user adoption, efficiency gains, and revenue growth.
Collaboration: A commitment to working effectively with cross-functional teams, valuing diverse perspectives and open communication.
Agility & Adaptability: Embracing a fast-paced environment, being able to iterate quickly, and adapt to changing priorities and market conditions.
Innovation: A drive to reimagine existing infrastructure and create novel solutions in the fintech space.

Collaboration Style:

Integrated Teams: Designers will likely be embedded within product squads, working closely with PMs and Engineers on a daily basis.
Open Communication: Expect a culture where ideas are shared freely, feedback is given constructively, and discussions are encouraged to arrive at the best solutions.
Data-Informed Dialogue: Design discussions will likely be grounded in user research findings, performance metrics, and business objectives.
Proactive Engagement: A collaborative style that involves actively seeking input, sharing work early and often, and being responsive to team needs.

📝 Enhancement Note: The company's mission to disrupt a large market suggests a culture that values bold ideas, execution, and a strong sense of ownership. The emphasis on "mission-driven colleagues" points to a team passionate about the company's goals.

⚡ Challenges & Growth Opportunities

Challenges:

Designing for a Niche/Complex Market: Understanding the specific needs and workflows of commercial fleets and drivers, which may differ significantly from consumer or general B2B applications.
Balancing User Needs with Business Constraints: Effectively navigating the complexities of financial regulations, technical limitations, and business objectives while delivering an optimal user experience.
Rapid Iteration in a Startup: Adapting to the fast-paced nature of a startup, where priorities can shift and designs need to be produced quickly and iterated upon frequently.
Defining and Evolving a Design System: Building and scaling a design system from an early stage to support rapid growth and maintain consistency across a growing product suite.

Learning & Development Opportunities:

Fintech Domain Expertise: Opportunity to become an expert in the B2B payments and commercial fleet management industries.
Product Strategy Influence: Deep involvement in shaping the product roadmap and strategy through design leadership.
Scaling Design Operations: Experience in building and scaling design functions within a high-growth startup.
Industry Exposure: Learning from experienced leaders and investors in the fintech and venture capital space.

📝 Enhancement Note: The challenges are typical for senior roles in innovative startups, requiring a blend of technical design skill, strategic thinking, and adaptability. The growth opportunities are significant, offering a chance to make a substantial impact and advance a career in a rapidly evolving sector.

💡 Interview Preparation

Strategy Questions:

"Describe a complex B2B product you designed. What were the key challenges, and how did you approach them?" (Focus on problem-solving, user research, and stakeholder management.)
"How do you balance user experience with business goals and technical constraints in a fast-paced environment?" (Highlight your ability to make pragmatic design decisions and communicate trade-offs.)

Company & Culture Questions:

"What interests you about Coast and our mission to re-imagine B2B payments infrastructure?" (Show genuine interest and understanding of the company's value proposition.)
"How do you contribute to a collaborative and high-energy team environment?" (Align your working style with the company's described culture.)

Portfolio Presentation Strategy:

Structure is Key: For each project, clearly define the problem, your role, your process, your solutions, and the outcomes. Use visual aids effectively.
Tell a Story: Frame your projects as narratives that highlight challenges, your critical thinking, and your ability to drive positive results.
Be Ready for Deep Dives: Anticipate questions about specific design choices, user research findings, and how you handled difficult stakeholder feedback.
Showcase Figma Skills: If presenting interactive prototypes, ensure they are polished and demonstrate advanced Figma features.
Emphasize Impact: Quantify results whenever possible. If exact metrics aren't available, discuss qualitative feedback and anticipated business impact.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills, but also strategic thinking, strong communication, and an understanding of the B2B fintech landscape. The portfolio presentation is a critical component, serving as a live demonstration of your capabilities and thought process.

📌 Application Steps

To apply for this Senior Product Designer position:

Submit your application through the provided link on the Greenhouse job board.
Curate Your Portfolio: Select 3-5 of your strongest B2B or complex application design projects. For each, create a detailed case study highlighting your process, user research, design decisions, and measurable impact. Ensure your Figma prototypes are polished and easily accessible.
Optimize Your Resume: Tailor your resume to highlight your 4+ years of experience in product design, specifically mentioning B2B or startup environments, Figma proficiency, design system contributions, and any fintech-related experience. Use keywords from the job description.
Prepare Your Presentation: Practice walking through your portfolio projects, focusing on storytelling, clear articulation of your design process, and demonstrating user-centricity and problem-solving skills. Be ready to discuss your design rationale and trade-offs.
Research Coast: Thoroughly understand Coast's mission, target market (commercial fleets), product offerings, and recent funding news. Familiarize yourself with the B2B payments landscape and identify potential design challenges and opportunities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer