Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: ClassPass (Playlist)
Location: Brazil
Job Type: Full-Time
Category: Product Design / User Experience
Date Posted: 2025-10-23
Experience Level: 5-10 years
Remote Status: Remote OK

🚀 Role Summary

• Drive end-to-end product design strategy and execution for complex, multi-state user flows and systems within the fitness and wellness platform.
• Lead discovery efforts, synthesizing quantitative and qualitative data to inform hypotheses, identify opportunities, and define success metrics in collaboration with Product and Engineering.
• Elevate design craft and evolve design patterns, contributing significantly to the company's design system for enhanced user experience and brand consistency.
• Foster a collaborative environment, mentoring junior designers, conducting incisive critiques, and ensuring high-quality implementation through effective partnership with cross-functional teams.

📝 Enhancement Note: The role is for a Senior Product Designer, indicating a need for a candidate who can operate independently, influence product strategy, and mentor others. The company's focus on "intentional living" and "real-world connections" suggests a design philosophy that prioritizes user well-being and meaningful engagement beyond the digital interface.

📈 Primary Responsibilities

• Lead the design process from ideation through to high-quality implementation for complex features and platform systems, ensuring a cohesive and intuitive user journey.
• Collaborate with Product Managers and Engineering Leads to define problem statements, establish measurable success metrics, and make informed tradeoff decisions for product development.
• Initiate and lead user research activities, including interviews and data synthesis, to uncover user needs and translate insights into actionable design strategies and product bets.
• Refine interaction and visual design elements to a high standard of polish, ensuring consistency and contributing to the ongoing development and expansion of the design system.
• Develop clear and approachable design specifications, actively participate in handoff and QA processes, and ensure engineering teams deliver on design intent with exceptional quality.
• Provide constructive feedback and design critiques to peers and junior designers, fostering a culture of continuous improvement and elevating the overall design output of the team.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic product thinking, deep design craft, and cross-functional leadership. The expectation to "shape problem definition" and "make tradeoffs explicit" highlights the strategic influence this role will have on product direction.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, HCI, or a related field, or equivalent practical experience, is generally expected for a Senior Product Designer role. Experience: 5+ years of dedicated product design experience, with a proven track record of delivering end-to-end design solutions for complex digital products and systems.

Required Skills:

• Product Thinking: Ability to form rigorous hypotheses, understand user needs deeply, and identify strategic opportunities for product innovation.
• Research-Forward Approach: Proficiency in initiating, leading, and synthesizing user research (both quantitative and qualitative) to drive informed design decisions.
• Systems-Minded Craft: Expertise in simplifying complex problems, refining interaction and visual design, and evolving design patterns with strong rationale.
• Collaboration & Communication: Excellent interpersonal skills to effectively align stakeholders, communicate design rationale, and drive projects forward with minimal supervision.
• End-to-End Design Leadership: Proven ability to own design initiatives from conception through to successful production, managing multiple states and complex flows.
• Design Systems Contribution: Experience in contributing to, or evolving, design systems to ensure consistency and scalability across a product.

Preferred Skills:

• Experience designing for the fitness, wellness, or a related consumer-facing platform.
• Proficiency in specific design and prototyping tools commonly used in the industry (e.g., Figma, Sketch, Adobe Creative Suite).
• Experience with agile development methodologies and working within cross-functional product teams.
• A strong understanding of user experience best practices and accessibility standards.
• Mentorship experience, guiding and developing other designers.

📝 Enhancement Note: The emphasis on "product thinking," "research-forward," and "systems-minded craft" points to a need for a designer who is not just a visual executor but a strategic partner in product development. The "5+ years" requirement with a strong portfolio is a standard for senior roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrates end-to-end ownership of complex product design projects, clearly articulating the problem, your role, the process, and the outcome.
• Showcases strong product thinking, including hypothesis formation, user research insights, and how data influenced design decisions.
• Highlights systems thinking through examples of how you simplified complex problems, evolved design patterns, or contributed to a design system.
• Presents a high level of design craft, including polished interaction and visual design, with clear rationale for design choices.
• Includes examples of collaboration and communication, illustrating how you aligned stakeholders and partnered with engineering.

Process Documentation:

• Case studies should detail the entire design lifecycle, from initial problem definition and user research to wireframing, prototyping, user testing, and final implementation oversight.
• Clearly articulate the metrics used to define success and, where possible, demonstrate the impact of your design solutions on key business or user outcomes.
• Illustrate how you handled tradeoffs, navigated constraints, and made iterative improvements based on feedback and data.

📝 Enhancement Note: A strong portfolio is critical for this role. It needs to go beyond just showcasing final visuals and demonstrate strategic thinking, user-centricity, and the ability to manage complex design systems and processes.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer role in Brazil, with 5-10 years of experience and a remote work arrangement, a competitive salary range would typically fall between R$15,000 to R$25,000 per month, depending on experience, specific location within Brazil (cost of living), and the company's compensation philosophy.

• Methodology: This estimate is based on industry benchmarks for senior design roles in major tech hubs in Brazil, considering the remote nature which can broaden the talent pool but also align with local market rates. It accounts for the company's likely positioning as a significant player in the tech/wellness industry.

Benefits:

• Comprehensive health, dental, and vision insurance packages.
• Generous paid time off (PTO) and public holiday schedule.
• Opportunities for professional development, including training, conferences, and access to learning resources.
• Potential for stock options or performance-based bonuses.
• Remote work stipend or home office setup support.
• Access to ClassPass or Mindbody services/credits.
• Retirement savings plan contributions.

Working Hours: Standard full-time, approximately 40 hours per week, with potential for flexibility given the remote work arrangement. Core hours may be established to facilitate cross-functional collaboration across different time zones where applicable.

📝 Enhancement Note: Salary ranges for Brazil are highly variable by city and company. This estimate provides a general benchmark for a senior role. Benefits are often competitive in the tech sector, with a strong emphasis on health and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Fitness & Wellness, Consumer Platforms. Playlist, through its brands like ClassPass and Mindbody, operates at the intersection of technology, health, and lifestyle, aiming to make wellness more accessible. Company Size: Playlist is a significant player, formed by the merger of Mindbody and ClassPass. While exact current figures may vary, it represents a substantial organization with a global reach, likely employing several thousand individuals. This size implies established processes but also opportunities for impact within specific teams. Founded: Mindbody was founded in 2001, and ClassPass in 2013. The merger creating Playlist occurred in 2021. This history indicates a mature company with a strong understanding of the wellness technology landscape, combined with the agility of a growth-stage tech company.

Team Structure:

• The Product Design team likely operates within a larger Product organization, reporting to a Director of Product Design.
• Designers work in close-knit, cross-functional squads, typically comprising a Product Manager, Engineering Lead, and several Engineers, alongside other specialists like Researchers.
• Collaboration is key, with designers expected to partner closely with Product, Engineering, Marketing, and Research teams to ensure a holistic approach to product development.

Methodology:

• Data-Driven Design: Emphasis on using quantitative and qualitative data to inform design decisions, validate hypotheses, and measure the impact of features.
• Agile Development: The product development process likely follows agile methodologies, requiring designers to be adaptable and responsive to iterative feedback.
• Systems Thinking: A focus on designing scalable and consistent experiences through the development and application of robust design systems.
• User-Centricity: A core value is to understand and serve the needs of both consumers seeking wellness experiences and the businesses providing them.

Company Website: https://www.classpass.com/ (and https://www.mindbody.io/)

📝 Enhancement Note: The company culture is likely a blend of established operational rigor from Mindbody and the dynamic, user-focused approach of ClassPass. The "intentional living" mission suggests a company that values purpose and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating an individual contributor (IC) position with significant autonomy and responsibility. Senior Designers are expected to lead complex projects, mentor junior team members, and contribute to the strategic direction of product design. They are key players in defining and refining the user experience of the platform. Reporting Structure: The Senior Product Designer reports directly to the Director of Product Design. They will collaborate extensively with Product Managers and Engineering Leads within their assigned product squads. Operations Impact: Design at ClassPass is positioned as central to its mission of making wellness accessible. The Senior Product Designer's work will directly influence user acquisition, engagement, retention, and overall satisfaction for both consumers and business partners. Their contributions will shape the core user experience, affecting how people discover and participate in fitness and wellness activities, and how businesses manage their offerings.

Growth Opportunities:

• Leadership Development: Opportunities to lead design initiatives, mentor junior designers, and potentially transition into a Lead Product Designer or Design Manager role over time.
• Skill Specialization: Deepen expertise in specific areas such as user research, interaction design, visual design, design systems, or accessibility.
• Cross-Functional Exposure: Gain experience working across various product areas and collaborating with diverse teams, broadening understanding of the business.
• Strategic Influence: Contribute to product strategy, vision, and roadmap planning, shaping the future direction of the ClassPass platform.
• Industry Impact: Be part of a company that is a leader in the wellness technology space, making a tangible impact on people's lives and the industry.

📝 Enhancement Note: The Senior level implies a path towards leadership or deeper specialization, with a significant impact on product strategy and user experience. The company's mission provides a strong context for meaningful design work.

🌐 Work Environment

Office Type: While the role is listed as "Remote OK," indicating a flexible work arrangement, the company maintains physical office presences. This suggests a hybrid model is likely supported, allowing for in-office collaboration for those who prefer it or for specific team events. Office Location(s): While the job is posted for Brazil, ClassPass (Playlist) has a global presence with offices in major tech hubs. Specific office locations for Brazil would need to be confirmed, but typical hubs include São Paulo for significant operations. Workspace Context:

• Collaborative Environment: The emphasis on cross-functional teams and clear communication suggests a workspace designed to foster teamwork, whether remote or in-office.
• Tools and Technology: Designers will have access to industry-standard design and collaboration tools (e.g., Figma, JIRA, Slack) to facilitate their work and communication.
• Team Interaction: Regular design critiques, team syncs, and cross-functional meetings are integral to how the team operates, ensuring alignment and shared understanding.

Work Schedule: A standard 40-hour work week is expected, with flexibility often afforded to remote employees to manage their schedules effectively, provided core collaboration hours are met. This allows for focused deep work sessions essential for design tasks.

📝 Enhancement Note: The "Remote OK" status is a significant advantage for candidates in Brazil, allowing them to leverage local market compensation while contributing to a global team. The hybrid possibility means understanding company policies on in-office days is important if located near an office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio. Be prepared to discuss your background and key projects.
• Portfolio Presentation: You will likely be asked to present 1-2 case studies from your portfolio, detailing your process, rationale, and impact. Focus on demonstrating your product thinking, systems approach, and craft.
• Design Exercise/Challenge: A take-home assignment or a live design exercise may be given to assess your problem-solving skills, design process, and ability to work within constraints. This might involve critiquing an existing flow or designing a new feature.
• Cross-Functional Interviews: Interviews with Product Managers, Engineering Leads, and potentially other designers to assess collaboration, communication, and technical understanding.
• Hiring Manager Interview: A final discussion with the Director of Product Design to assess leadership potential, strategic alignment, and overall fit.

Portfolio Review Tips:

• Storytelling: Structure your case studies as compelling narratives. Clearly define the problem, your role, the process you followed, the challenges you faced, the decisions you made, and the quantifiable results.
• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) to illustrate your design process and final solutions.
• Highlight Your Process: Emphasize how you approach problem-solving, conduct research, iterate on designs, and collaborate with others.
• Quantify Impact: Whenever possible, include metrics or data that demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction, reduced task completion time).
• Tailor to the Role: Select projects that best showcase the skills and experiences mentioned in the job description, particularly product thinking, systems design, and end-to-end ownership.

Challenge Preparation:

• Deconstruct the Prompt: Understand the core problem and constraints of any design challenge.
• Define Your Approach: Clearly articulate your methodology (e.g., user research, competitive analysis, ideation techniques).
• Focus on Rationale: Explain why you are making certain design decisions.
• Consider Edge Cases: Think about potential challenges or user scenarios beyond the obvious.
• Present Clearly: Structure your presentation logically and communicate your ideas concisely.

📝 Enhancement Note: The interview process is designed to evaluate not just design skills but also strategic thinking, collaboration, and the ability to drive product outcomes. A well-prepared portfolio presentation is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable), Sketch, Adobe Creative Suite (Illustrator, Photoshop).
• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides).
• Project Management & Workflow: JIRA, Asana, Trello, or similar tools for tracking design tasks and progress.

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics, Mixpanel, Amplitude, or similar tools to understand user behavior and measure design impact.
• Ability to interpret data and translate insights into design improvements.

CRM & Automation:

• While not a primary design tool, an understanding of how CRM systems (like Salesforce) and marketing automation tools integrate with the user experience can be beneficial for context.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern product design roles. The ability to work with data analytics tools is increasingly important for designers to justify their decisions and measure impact.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of both consumers and wellness professionals, ensuring the platform delivers genuine value.
• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnerships to achieve shared goals.
• Craftsmanship: A dedication to high standards of design quality, attention to detail, and continuous improvement in design execution.
• Impact-Driven: A focus on delivering tangible results that contribute to the company's mission and business objectives, making wellness more accessible.
• Innovation: Encouraging creative problem-solving and a willingness to explore new ideas and approaches to enhance the user experience.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be active participants in product squads, working hand-in-hand with Product Managers and Engineers from ideation through to launch and iteration.
• Feedback Culture: An environment that encourages constructive critiques, open dialogue, and the sharing of ideas to collectively improve designs and processes.
• Knowledge Sharing: A practice of sharing learnings, best practices, and design patterns across the team to foster collective growth and maintain consistency.

📝 Enhancement Note: The company's values likely reflect a passion for wellness, a commitment to user experience, and a collaborative, results-oriented work environment. These are key indicators for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs and Business Goals: Effectively designing for diverse user segments (consumers, studios, instructors) while aligning with business objectives and platform scalability.
• Evolving Design System: Contributing to and maintaining a robust design system that supports rapid iteration and ensures a consistent user experience across a growing platform.
• Remote Collaboration: Navigating the complexities of collaborating effectively with globally distributed teams, ensuring clear communication and alignment.
• Rapid Iteration: Adapting to a fast-paced product development cycle, where quick iterations and data-informed adjustments are common.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in areas like complex interaction design, UX research methodologies, and advanced prototyping.
• Industry Trends: Staying abreast of emerging trends in UX/UI design, wellness technology, and agile product development.
• Leadership & Mentorship: Developing leadership capabilities through mentoring junior designers and leading design initiatives.
• Strategic Product Contribution: Gaining exposure to product strategy and roadmap planning, influencing the direction of the platform.

📝 Enhancement Note: The challenges presented are typical for a senior role in a growing tech company, offering significant opportunities for professional growth through problem-solving and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a highly complex system into an intuitive user experience. What was your process, and what were the outcomes?" (Focus on systems thinking, problem definition, and impact).
• "How do you approach defining success metrics for a new feature? Can you provide an example from your portfolio?" (Demonstrates product thinking and data-driven approach).
• "Walk us through a project where you had to make significant tradeoffs. How did you decide, and how did you align stakeholders?" (Assesses decision-making and collaboration skills).

Company & Culture Questions:

• "What excites you about ClassPass's mission to make wellness more accessible?" (Showcase research and genuine interest).
• "How do you approach giving and receiving design feedback?" (Evaluates collaboration and openness to critique).
• "Describe your experience working with design systems. What is your philosophy on their importance?" (Assesses understanding of scalability and consistency).

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with the problem and your role, move through your process (research, ideation, design, testing), and conclude with the impact and learnings.
• Be the Guide: Clearly explain your thought process at each stage. Why did you make that choice? What alternatives did you consider?
• Highlight Collaboration: Mention how you worked with PMs, Engineers, and Researchers.
• Showcase Craft: Present polished visuals and interactive prototypes where appropriate.
• Quantify Outcomes: Use data and metrics to demonstrate the success of your designs.

📝 Enhancement Note: Prepare to discuss specific examples from your portfolio that directly address the key requirements of the role, such as product thinking, systems design, and collaboration. Be ready to articulate your design rationale clearly and concisely.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the company's careers page.
• Portfolio Customization: Curate your portfolio to highlight 2-3 projects that best demonstrate end-to-end product design, systems thinking, and impactful outcomes relevant to consumer platforms. Ensure each case study clearly outlines the problem, your role, process, and quantified results.
• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "Product Design," "Systems Thinking," "User Research," "Collaboration," and "Design Systems." Quantify your achievements wherever possible.
• Interview Preparation: Practice articulating your design process and rationale. Prepare to present specific case studies and answer questions about your experience with complex systems, user research, and cross-functional collaboration.
• Company Research: Familiarize yourself with ClassPass's mission, product, and recent developments. Understand their target audience (consumers and wellness businesses) and the competitive landscape of the wellness technology industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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