Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Betsson Group

Location: Malta

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-01-28T10:45:40

Experience Level: Mid-Senior (3+ years)

Remote Status: On-site

🚀 Role Summary

• Drive the creation of innovative, industry-leading user experiences for global products, focusing on user-centric design principles.

• Translate complex user insights and data into beautifully crafted, intuitive, and visually appealing product designs.

• Develop interactive prototypes that clearly communicate design concepts and inspire stakeholders by showcasing potential before development.

• Collaborate closely with cross-functional teams, including Product Managers and Engineers, throughout the entire product development lifecycle.

• Conduct and leverage user research, A/B testing, and data analysis to inform design decisions and ensure product-market fit.

📝 Enhancement Note: The role is elevated to "Senior" due to the emphasis on driving design strategy, mentoring, and significant impact on product vision, as indicated by the requirement for 3+ years of experience and the expectation to "inspire the organization" with prototypes and "envisioning a user experience and product aesthetic that are best in class."

📈 Primary Responsibilities

• User-Centric Design: Analyze user journeys, identify user needs, preferences, and pain points, and translate these findings into actionable, user-centric design solutions that enhance the overall product experience.

• Interface & Interaction Design: Design intuitive, visually appealing, and engaging user interfaces and interactions for digital applications, ensuring a captivating and enjoyable user experience.

• Wireframing & Prototyping: Create detailed wireframes and interactive prototypes to effectively communicate design concepts, validate ideas, and iterate on designs based on research, insights, and best practices.

• Iterative Design & Quality Assurance: Continuously review live products, actively participate in continuous product improvements, and ensure a high quality standard for Minimum Viable Products (MVPs) and subsequent iterations based on feedback.

• Collaborative Product Development: Partner effectively with Product Managers, Engineers, and other stakeholders throughout the product development lifecycle, providing design expertise and contributing to product strategy discussions.

• Competitive Analysis & Innovation: Stay abreast of industry trends, conduct thorough competitor analysis, and identify opportunities for innovation and improvement within the company's product offerings.

• User Research Integration: Collaborate closely with Central Research teams to conduct user testing and gather insights through various methods (surveys, interviews, usability testing) to understand user behaviors, pain points, and preferences.

• Design System Contribution: Contribute to the development, maintenance, and adoption of a robust design system to ensure design consistency, efficiency, and scalability across all product features and platforms.

📝 Enhancement Note: The responsibilities reflect a senior-level individual contributor role, requiring not just execution but also strategic input, collaboration across multiple disciplines, and ownership of the design process from ideation to iteration.

🎓 Skills & Qualifications

Education:

Experience:

• 3+ years of professional experience in user interface design, user experience design, interaction design, and information architecture.

• Proven experience working with agile and remote development teams.

Required Skills:

• Portfolio: Strong design portfolio highlighting UX/UI skills across various projects, showcasing problem-solving abilities and design process.

• User-Centered Design: Deep understanding of user-centered design principles, usability best practices, and accessibility standards.

• Design & Prototyping Tools: Proficiency with industry-standard design and prototyping tools such as Sketch, Figma, Adobe XD, InVision, Webflow, Axure RP, or similar.

• User Research: Experience with user research methodologies, including conducting interviews, surveys, usability testing, and A/B/n Testing.

• Collaboration & Communication: Strong written, verbal, and presentation skills in English; ability to collaborate effectively with cross-functional teams.

• Adaptability: Ability to thrive in a fast-paced, evolving environment, meet tight deadlines, and maintain a high level of attention to detail.

• Independence & Teamwork: Ability to work independently with minimal supervision while also being a strong team player.

Preferred Skills:

• Experience in the gaming and/or fintech industries.

• Prior experience with graphic design illustration using tools such as Photoshop & Illustrator.

• Experience within the online gambling industry with a passion for creating responsible and enjoyable gaming experiences.

📝 Enhancement Note: The requirements emphasize a blend of core UX/UI skills, practical experience with data-driven design, and adaptability to a dynamic industry. The preference for gaming/fintech experience highlights the specific domain knowledge valuable to Betsson Group.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Detailed case studies demonstrating the candidate's design process from problem identification through to solution and impact. This should include user research, ideation, wireframing, prototyping, user testing, and final UI design.

• Problem-Solving: Evidence of how the candidate approached complex design challenges and the rationale behind their design decisions.

• User-Centricity: Clear demonstration of how user needs and feedback were incorporated into the design process and how the final design addresses those needs.

• Tool Proficiency: Showcase of work created using industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe XD).

• Metrics & Impact: Examples of how designs have impacted key metrics (e.g., engagement, conversion rates, usability scores) or business objectives. Quantifiable results are highly valued.

Process Documentation:

• Design Workflow: Articulate a clear and repeatable design workflow, from initial concept to final handoff to development.

• Iteration & Feedback Loops: Demonstrate understanding of how to integrate feedback from user research, stakeholder reviews, and analytics into iterative design improvements.

• Collaboration Protocols: Outline how the candidate collaborates with Product Managers, Engineers, and other stakeholders to ensure alignment and successful product delivery.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is critical. It should not just showcase aesthetics but also strategic thinking, problem-solving, and a data-informed approach to design. The emphasis is on demonstrating impact and a robust design process.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health & Wellness: Comprehensive health insurance, potentially including dental and vision coverage.

• Professional Development: Opportunities for continuous learning, training, workshops, and conference attendance relevant to UX/UI design and product development.

• Retirement Savings: Contributions to a pension or retirement savings plan.

• Work-Life Balance: Generous paid time off (holidays, vacation, sick leave) and potential for flexible working arrangements within the on-site context.

• Team & Social: Regular team events, social gatherings, and a vibrant office culture in Malta.

• Relocation Assistance: For candidates relocating to Malta, support may be provided.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, Monday to Friday. While the role is on-site, Betsson Group's culture may offer some flexibility in scheduling to accommodate project needs and personal well-being.

📝 Enhancement Note: Salary is estimated based on Malta's cost of living and typical compensation for senior design roles in the tech/gaming sector. Benefits are inferred from standard offerings by large, international companies in the tech and gaming industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Online Gaming & Entertainment. Betsson Group is a leading player in the global online gaming market, known for innovation and a strong focus on customer experience.

Company Size: 1700+ employees globally, with over 900 based at the Malta HQ. This indicates a large, established organization with ample resources and complex internal structures.

Founded: Betsson Group has a history dating back to 1963, evolving into a prominent online gaming operator. This long-standing presence suggests stability, extensive industry knowledge, and a culture that has adapted over decades.

Team Structure:

• Product Design Team: Likely a dedicated team of designers, potentially specialized in different product areas or user journey stages.

• Cross-Functional Collaboration: The Senior Product Designer will work closely with Product Managers, Engineers (front-end and back-end), QA testers, data analysts, and possibly marketing and customer support teams.

• Reporting: The role likely reports into a Head of Product Design, Design Lead, or potentially a Product Lead, depending on the specific team structure.

Methodology:

• Agile Development: The company operates with agile methodologies, emphasizing iterative development, collaboration, and rapid response to feedback.

• Data-Driven Decisions: A strong emphasis on using metrics, user research, and data analysis to inform design and product strategy.

• User-Centric Approach: Commitment to understanding and prioritizing user needs, preferences, and pain points in product design.

Company Website: https://www.betssongroup.com/

📝 Enhancement Note: The company culture is described as fast-paced, dynamic, and fun, appealing to "go-getters, initiators and adrenaline junkies." This implies an environment that values proactivity, innovation, and resilience.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-late career stage for individual contributors. It requires a high degree of autonomy, strategic input, and the ability to mentor or guide less experienced designers. The scope involves significant product features or entire product areas.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Design, or a Product Manager, and will collaborate extensively with engineering and product teams. This structure allows for both specialized design guidance and broad product strategy input.

Operations Impact: The role has a direct and significant impact on the user experience, product adoption, customer satisfaction, and ultimately, the company's revenue and market position. By creating best-in-class designs, the Senior Product Designer contributes to customer retention and acquisition.

Growth Opportunities:

• Leadership Track: Potential to advance into a Lead Product Designer role, managing a team of designers, or a Design Manager position, focusing more on team strategy and development.

• Specialization: Opportunity to deepen expertise in specific areas like gaming UX, accessibility, or design systems, becoming a subject matter expert.

• Product Strategy: Increased involvement in high-level product strategy discussions and roadmap planning.

• Mentorship: Opportunity to mentor junior designers, fostering their growth and development within the team.

📝 Enhancement Note: The "Senior" title implies a path beyond execution, with opportunities for leadership and strategic influence within the product development sphere.

🌐 Work Environment

Office Type: Betsson Group has a significant presence in Malta with a large HQ. The environment is described as dynamic and fast-paced, suggesting a modern, collaborative office space designed for innovation and teamwork, typical of tech companies.

Office Location(s): Malta HQ is a primary location. Other offices might exist globally, but the role is based in Malta. The Malta HQ is a large hub, suggesting a vibrant, well-equipped workspace.

Workspace Context:

• Collaborative Spaces: Expect open-plan areas, meeting rooms, and breakout zones designed to foster collaboration between designers, product managers, and engineers.

• Tools & Technology: Access to industry-standard design software, hardware, and potentially advanced prototyping or testing equipment.

• Team Interaction: Frequent opportunities for interaction with a diverse, international team, promoting knowledge sharing and cross-cultural understanding.

Work Schedule: The role is on-site in Malta, with a standard 40-hour work week. While adherence to core hours is expected, the dynamic environment might necessitate some flexibility for project deadlines and collaborative sessions.

📝 Enhancement Note: The on-site requirement in Malta suggests an environment that values in-person collaboration, team synergy, and the benefits of a physical workspace for fostering innovation and company culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your CV and portfolio, assessing initial fit for the role and company culture.

• Portfolio Presentation & Discussion: You will likely be asked to present your design portfolio, walking through 2-3 key projects. Be prepared to discuss your process, design decisions, challenges, and outcomes.

• Technical/Skills Interview: This may involve a design exercise or a more in-depth discussion about your UX/UI skills, understanding of design principles, and experience with specific tools.

• Cross-Functional Interview: Interviews with Product Managers and Engineers to assess collaboration skills, communication style, and ability to work within an agile framework.

• Final Interview: Potentially with senior leadership (e.g., Head of Design, CPO) to discuss strategic thinking, leadership potential, and cultural fit.

Portfolio Review Tips:

• Curate Wisely: Select projects that best showcase your skills relevant to Betsson Group's industry (gaming/fintech) and the Senior Product Designer responsibilities. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your solutions, and the impact of your design. Use visuals effectively.

• Highlight Data & Research: Show how you used data, user research, and metrics to inform your design decisions and measure success.

• Showcase Design System Experience: If applicable, demonstrate your experience with or contribution to design systems.

• Be Prepared for Questions: Anticipate questions about your design choices, how you handle feedback, and your understanding of user-centered design and accessibility.

Challenge Preparation:

• Design Exercise: Be ready for a take-home assignment or an in-person design challenge. This could involve redesigning a feature, solving a specific UX problem, or creating a new user flow.

• Time Management: Practice working within time constraints, as design challenges often have strict deadlines.

• Justify Decisions: Be able to clearly articulate the rationale behind every design decision you make during the challenge.

📝 Enhancement Note: The emphasis on a strong portfolio and the ability to articulate design decisions and process is paramount for a Senior role. Candidates should prepare to demonstrate strategic thinking and measurable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe XD, InVision.

• Wireframing: Figma, Sketch, Axure RP, Balsamiq.

• Collaboration & Handoff: Zeplin, Avocode, or built-in Figma/Sketch features for developer handoff.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar platforms to track user behavior and product performance.

• User Behavior Analytics: Hotjar, Pendo, Mixpanel, Amplitude for heatmaps, session recordings, and event tracking.

• A/B Testing Tools: Optimizely, VWO, or in-house A/B testing frameworks to validate design hypotheses.

CRM & Automation:

• While not directly used by designers, understanding how design impacts CRM and marketing automation platforms (e.g., Salesforce, HubSpot) can be beneficial for context.

• Project Management: Jira, Asana, Trello for managing tasks and sprint progress.

📝 Enhancement Note: Proficiency in modern design tools like Figma is almost certainly expected. Understanding how design integrates with analytics and development workflows is crucial for a Senior Product Designer.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value, ensuring that user needs and satisfaction are at the forefront of all design and product decisions.

• Innovation: Encouraging creative thinking, exploration of new ideas, and pushing the boundaries of user experience.

• Collaboration: Fostering a team environment where open communication, feedback, and shared ownership are encouraged across departments.

• Data-Driven: Valuing evidence-based decision-making, using data and research to validate hypotheses and measure the impact of design changes.

• Responsibility: Particularly in the gaming industry, a strong emphasis on responsible gaming practices and creating safe, enjoyable experiences.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with Product Management and Engineering is essential. Designers are expected to be active participants in product strategy and development discussions.

• Iterative Feedback: A culture of continuous feedback, where designs are shared early and often, and constructive critique is welcomed.

• Knowledge Sharing: Encouraging the sharing of best practices, insights, and learnings within the design team and across the organization.

📝 Enhancement Note: The company's emphasis on being "dynamic", "fun", and attracting "go-getters" suggests a culture that rewards proactivity, embraces challenges, and values a strong team spirit.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Keeping pace with rapid product development cycles and evolving market demands while maintaining high design quality.

• Balancing Stakeholder Needs: Effectively managing the expectations and requirements of various stakeholders (product, engineering, marketing, leadership).

• Data Interpretation: Translating complex data and research findings into actionable design insights and measurable improvements.

• Industry Specifics: Navigating the unique challenges and opportunities within the online gaming industry, including regulatory considerations and promoting responsible gaming.

Learning & Development Opportunities:

• Industry Conferences: Attending leading UX/UI and product design conferences (e.g., UX Brighton, SmashingConf, Interaction Week) to stay updated on trends.

• Skill Enhancement: Access to online courses, workshops, and internal training programs focused on advanced design techniques, new tools, and emerging UX methodologies.

• Mentorship: Opportunities to be mentored by design leaders or to mentor junior designers, developing leadership and coaching skills.

• Cross-Departmental Exposure: Gaining broader business understanding by working closely with teams in marketing, data analysis, and operations.

📝 Enhancement Note: The challenges presented are typical for senior roles in dynamic tech environments. Growth opportunities are framed around leadership, specialization, and continuous professional development, aligning with a senior career path.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for our [specific product, e.g., slot game interface] to increase player engagement and ensure responsible gaming?" (Focus on process, user research, and responsible design principles.)

• "Describe a time you had to influence product strategy based on user research or data. What was the outcome?" (Demonstrate strategic thinking and impact.)

Company & Culture Questions:

• "What interests you about Betsson Group and the online gaming industry?" (Research the company's mission, values, and recent news; show genuine interest.)

• "How do you approach collaboration with engineers and product managers, especially in a remote or hybrid setting?" (Highlight communication, feedback, and teamwork skills.)

Portfolio Presentation Strategy:

• Structure: For each project, follow a clear narrative: Problem → Your Role → Process → Solution → Outcome/Impact.

• Visuals: Use high-quality mockups, prototypes, and flow diagrams. Annotate key design decisions.

• Data & Metrics: Quantify your impact whenever possible. If specific metrics aren't available, discuss how you would measure success.

• Conciseness: Be mindful of time. Focus on the most impactful aspects of your projects.

• Authenticity: Be ready to discuss challenges, failures, and what you learned from them.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design execution but also strategic thinking, problem-solving, collaboration, and a deep understanding of user-centered design principles within the context of the gaming industry.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Betsson Group careers portal via the provided Greenhouse link.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate experience relevant to the gaming or fintech industries, user-centric design principles, and data-informed decision-making. Showcase your strongest case studies that align with the responsibilities outlined.

• Resume Optimization: Ensure your CV clearly articulates your 3+ years of experience in UX/UI design, interaction design, and user research. Use keywords from the job description and quantify your achievements with metrics where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, rationale, and the impact of your work. Prepare to discuss your experience with design tools, user research methodologies, and cross-functional collaboration.

• Company Research: Familiarize yourself with Betsson Group's products, mission, values, and recent news. Understand their position in the gaming market and their commitment to responsible gaming.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.