Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: AppsFlyer

Location: Herzliya, Israel

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: April 19, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design initiatives for AppsFlyer's B2B SaaS platform, focusing on user experience and intuitive interfaces for complex data-rich environments.

• Collaborate within a cross-functional "Collab group" squad, partnering with Product Managers, Engineers, Analysts, and fellow Designers to drive product innovation and delivery.

• Translate intricate user needs and business requirements into accessible, user-centered solutions, ensuring a seamless and impactful product experience.

• Play a pivotal role in a startup-like internal team, influencing the future direction of the product and owning complete new user journeys.

• Engage directly with customers, prospects, and the Go-To-Market (GTM) team to gather insights and validate design decisions, ensuring market alignment.

📝 Enhancement Note: This role is positioned within a specific "Collab group" which suggests a focus on emerging features or platform evolution, operating with a startup mentality within a larger organization. The emphasis on direct customer and GTM interaction highlights the importance of market-driven design and business impact.

📈 Primary Responsibilities

• Spearhead the entire product design lifecycle, from initial user research and opportunity identification through ideation, wireframing, prototyping, and final visual design execution.

• Design and deliver intuitive, user-centered solutions specifically tailored for a data-rich B2B SaaS platform environment, ensuring clarity and ease of use.

• Strategically translate complex technical workflows and business logic into accessible and efficient product experiences for enterprise users.

• Foster strong collaborative relationships with Product Managers, Engineers, Analysts, and other Designers to ensure cohesive product development and alignment.

• Actively engage with customers, prospects, and the Sales/GTM teams to understand user pain points, gather feedback, and co-create solutions that drive value.

• Facilitate constructive design reviews, conduct usability testing sessions, and champion a culture of continuous iteration and improvement based on user feedback and data.

• Contribute to the evolution and maintenance of the Design System, ensuring consistency and scalability across the platform, while actively promoting a strong design culture within the organization.

📝 Enhancement Note: The responsibilities emphasize leading design projects from inception to completion, with a strong focus on B2B complexity, user research, and cross-functional collaboration, aligning with typical Senior Product Designer expectations in enterprise SaaS environments.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 5 years of progressive experience in designing digital products end-to-end, demonstrating a strong track record of successful product launches.

• Proven experience designing within B2B environments or for complex systems, with an understanding of enterprise user needs and workflows.

Required Skills:

• End-to-End Product Design: Demonstrated ability to lead the full design process from conception to delivery, encompassing user research, ideation, wireframing, prototyping, and visual design.

• UX & UI Design Expertise: Strong proficiency in creating intuitive user experiences and visually polished user interfaces, with a deep understanding of user-centered design principles.

• Figma Proficiency: Expert-level command of Figma for design, prototyping, and collaboration, including component-based design and auto-layout features.

• Design Systems: Experience in contributing to, utilizing, and championing design systems to ensure consistency, scalability, and efficiency across product interfaces.

• Prototyping & Wireframing: Skill in creating interactive prototypes and detailed wireframes to effectively communicate design concepts and user flows.

• User Research & Usability Testing: Ability to conduct user research, synthesize findings, and perform usability tests to validate design decisions and identify areas for improvement.

• B2B & Complex Systems Design: Specific experience or a strong understanding of the unique challenges and user needs within B2B or complex digital product environments.

• Cross-functional Collaboration: Excellent ability to partner effectively with product managers, engineers, analysts, and other stakeholders to achieve shared product goals.

Preferred Skills:

• Data Tools & Analytics Platforms: Experience designing interfaces for data visualization tools, analytics dashboards, or marketing technology platforms.

• Interaction Design (IxD): Advanced understanding of interaction design principles and their application in creating engaging and efficient user flows.

• Human-Computer Interaction (HCI): Foundational knowledge in HCI principles to inform design decisions and optimize user interactions.

• Customer Engagement: Proven ability to work directly with customers and sales teams to gather feedback and inform product strategy.

• Design Culture Advocacy: Experience in contributing to and fostering a positive and productive design culture within an organization.

📝 Enhancement Note: The requirements emphasize a strong foundation in core UX/UI skills, with a particular focus on Figma and design systems, which are critical for scalable product development. The preference for B2B, data tools, and startup experience highlights the specific context of this role at AppsFlyer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing the entire design process from problem definition and user research to solution design, prototyping, and final UI.

• Problem-Solving & User-Centricity: Clearly articulate the user problems identified and demonstrate how design solutions directly address those needs and deliver value.

• Design Process Documentation: Illustrate the thought process, iteration cycles, and decision-making rationale behind design choices, including research methodologies and testing results.

• UI Execution & Polish: Present high-fidelity mockups and prototypes that exhibit strong visual design skills, attention to detail, and adherence to design principles.

• Impact & Outcomes: Quantify the impact of your design work where possible, using metrics or qualitative feedback to demonstrate success and ROI.

Process Documentation:

• Workflow Design & Optimization: Examples of how you have mapped out, analyzed, and optimized complex user workflows to improve efficiency and user satisfaction.

• System Implementation & Integration: Demonstrations of how your designs integrate with existing systems or contribute to the development of new platform features, showing an understanding of technical constraints.

• Metrics & Performance Analysis: Evidence of how you use data and analytics to inform design decisions, measure the effectiveness of your designs, and identify areas for further iteration.

📝 Enhancement Note: The portfolio requirements are standard for a senior design role, focusing on demonstrating a mature design process, problem-solving skills, and the ability to deliver impactful, user-centered solutions within a B2B context. Emphasis on end-to-end case studies is key.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance coverage.

• Opportunities for professional development and continuous learning.

• Access to a global network of colleagues and industry experts.

• Potential for stock options or other equity incentives (common in SaaS/tech companies).

• Generous paid time off and holiday schedule.

• Work-life balance initiatives and support.

• Employee assistance programs.

Working Hours:

• Standard full-time work schedule, typically around 40 hours per week.

• While on-site, there may be flexibility offered for start and end times, subject to team and business needs.

• Occasional requirements for extended hours may arise during critical project phases or product launches, common in fast-paced tech environments.

📝 Enhancement Note: Salary is estimated based on Israeli market data for senior tech roles, considering the company's industry and location. Benefits are typical for a global tech company, with a focus on professional growth and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Marketing & Attribution SaaS (Software as a Service). AppsFlyer operates in the highly competitive and dynamic MarTech/AdTech space, providing essential tools for brands to understand and optimize their marketing investments.

Company Size: AppsFlyer is a large, global company with a significant employee base, operating across numerous international offices. This size offers stability and resources while the "Collab group" operates with a startup-like agility.

Founded: AppsFlyer was founded in 2011, bringing over a decade of experience and market leadership in the mobile attribution and marketing analytics space.

Team Structure:

• The designer will be part of the "Collab group," operating as a cross-functional squad. This implies a flat hierarchy within the squad, with close collaboration between Product Management, Engineering, Design, and Analytics.

• The designer will report to a Design Lead or Head of Product Design, who oversees the broader design function and ensures strategic alignment.

Methodology:

• Data-Driven Design: The company emphasizes data analysis to inform product decisions and measure impact, requiring designers to be comfortable working with and interpreting data.

• Agile Development: Product development is likely managed using Agile methodologies (e.g., Scrum, Kanban), requiring designers to integrate seamlessly into iterative development cycles.

• Customer-Centricity: A core value is being "Customer Obsessed," meaning designs must be grounded in understanding and meeting customer needs, involving direct customer interaction.

• Design System Utilization: The company invests in and utilizes a Design System to ensure consistency, efficiency, and scalability across its platform.

Company Website: https://www.appsflyer.com/

📝 Enhancement Note: The company culture is a blend of a mature, global SaaS provider with a startup-like operational approach within specific teams. The emphasis on data, customer obsession, and agile development are key cultural pillars for this role.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level indicates a high degree of autonomy, responsibility for significant product areas, and the expectation to mentor junior designers. The role requires end-to-end ownership and the ability to lead complex design challenges.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Head of Design, with direct collaboration within a cross-functional product squad. This structure allows for both strategic guidance and hands-on execution.

Operations Impact: The Senior Product Designer's work directly influences the usability, adoption, and perceived value of AppsFlyer's B2B platform. By creating intuitive interfaces for complex data and workflows, the designer contributes to customer success, retention, and the company's competitive positioning in the MarTech landscape. Their designs can directly impact revenue by enhancing user efficiency and driving feature adoption.

Growth Opportunities:

• Leadership & Mentorship: Opportunity to mentor junior designers, lead design initiatives within the "Collab group," and potentially take on team lead responsibilities as the company grows.

• Specialization: Deepen expertise in specific areas such as data visualization, complex B2B workflows, or platform architecture through dedicated project work.

• Strategic Influence: Contribute to the evolution of AppsFlyer's product strategy and design vision, influencing future product roadmaps and design system development.

• Career Advancement: Potential to move into Lead Product Designer, Design Manager, or Product Management roles, leveraging a strong understanding of user needs and business goals.

• Industry Exposure: Gain valuable experience in the rapidly evolving MarTech/AdTech industry, working with cutting-edge technologies and global brands.

📝 Enhancement Note: The "Senior" title implies significant autonomy and potential for mentorship. The role offers growth through specialization in B2B SaaS design, strategic product input, and potential leadership tracks, aligning with typical career progression for experienced designers in tech.

🌐 Work Environment

Office Type: The role is based in Herzliya, Israel, within AppsFlyer's office. This environment is expected to be a modern, professional office space conducive to collaboration and focused work.

Office Location(s): Herzliya, Tel-Aviv District, Israel. This location is a major tech hub in Israel, offering accessibility and a vibrant professional ecosystem.

Workspace Context:

• Collaborative Spaces: The office will likely feature various collaborative zones, meeting rooms, and open-plan areas designed to facilitate team interaction and brainstorming sessions.

• Tools & Technology: Access to industry-standard design software (Figma), hardware, and potentially internal tools for project management and communication will be provided.

• Team Interaction: Opportunities for regular face-to-face interaction with the immediate design team, product squad, and other departments, fostering a strong sense of community and shared purpose.

Work Schedule: The primary work arrangement is on-site in Herzliya. This facilitates direct collaboration and immersion in the company culture. While specific daily hours may offer some flexibility, consistent presence and engagement during core business hours are expected.

📝 Enhancement Note: The on-site requirement in Herzliya points to a traditional office-based work environment designed for in-person collaboration, which is often preferred for complex product development and team cohesion in the tech industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Design Exercise: A more in-depth session where candidates present their portfolio, discussing 2-3 key case studies. This may be followed by a take-home design challenge or an on-site design exercise focused on a specific problem relevant to AppsFlyer's platform.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially fellow Designers to evaluate collaboration skills, technical understanding, and design thinking.

• Hiring Manager Interview: A final discussion with the Design Manager or Head of Design to assess overall fit, leadership potential, and strategic alignment with the team's goals.

Portfolio Review Tips:

• Storytelling is Key: Structure your portfolio presentations as narratives. Clearly define the problem, your role, the process you followed, the decisions you made, and the impact of your solutions.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) effectively to illustrate your design thinking and execution.

• Focus on B2B & Complexity: Highlight projects that demonstrate your ability to handle complex B2B challenges, data-rich environments, and intricate workflows. Explain why you made specific design choices.

• Quantify Impact: Whenever possible, include metrics, user feedback, or business outcomes to demonstrate the tangible results of your design work. If metrics aren't available, discuss qualitative improvements and their potential business value.

• Figma & Design Systems: Be prepared to discuss your proficiency with Figma and your experience with design systems, including contributions or best practices.

Challenge Preparation:

• Understand the Domain: Research AppsFlyer's product, target audience (brands, marketers), and the broader MarTech/AdTech landscape. Understand the challenges of mobile attribution and analytics.

• Embrace Complexity: Be ready to tackle problems that involve multiple user types, complex data sets, and intricate workflows. Think about how to simplify complexity without losing critical functionality.

• Process-Oriented Thinking: Demonstrate a structured approach to problem-solving, even under time pressure. Articulate your thought process clearly.

• Communicate Your Rationale: For any design decision, be prepared to explain the reasoning behind it, referencing user needs, business goals, and design principles.

📝 Enhancement Note: The interview process is typical for senior design roles, emphasizing portfolio presentation and practical design problem-solving. Candidates should prepare to showcase their ability to handle B2B complexity and articulate their design rationale.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Expect extensive use for UI design, wireframing, prototyping, and collaboration. Proficiency is essential.

• Prototyping Tools: While Figma offers robust prototyping, familiarity with other tools like InVision or Adobe XD might be beneficial, though likely secondary.

• Design System Tools: Experience with tools or methodologies for managing and contributing to design systems (e.g., Storybook, Zeroheight, or Figma's own features).

Analytics & Reporting:

• Data Analysis Tools: Familiarity with how to access and interpret data from tools like Amplitude, Mixpanel, Google Analytics, or internal BI dashboards to inform design decisions.

• A/B Testing Platforms: Understanding of how A/B tests are conducted and how to use results to iterate on designs.

CRM & Automation:

• Project Management Software: Proficiency in tools like Jira, Asana, or Trello for managing design tasks within Agile workflows.

• Collaboration Platforms: Tools such as Slack and Confluence for team communication and documentation.

📝 Enhancement Note: Figma is explicitly mentioned and is the primary tool. The emphasis is on design execution and collaboration, with an expectation that the designer can work with data and project management tools to integrate into the development lifecycle.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A paramount value, driving the need for designers to deeply understand and prioritize user needs in every design decision. This translates to user research, empathy mapping, and direct customer engagement.

• Curiosity & Innovation: Encouraging exploration of new ideas, technologies, and approaches to problem-solving. This supports the "startup within a company" mentality.

• Diversity & Inclusion: AppsFlyer actively promotes diversity across its global teams, valuing different perspectives and backgrounds. This fosters a richer creative environment.

• Collaboration & Teamwork: A strong emphasis on working together across functions and geographies to achieve common goals, essential for the cross-functional squad structure.

• Data-Driven Decision Making: Valuing insights derived from data to guide product development and measure success, requiring designers to be analytical and evidence-based.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be embedded within product squads, working daily with PMs, engineers, and analysts. This requires clear communication and a shared understanding of goals.

• Feedback Loops: A culture of open feedback, both giving and receiving, is crucial for iterative design and continuous improvement. This includes design reviews and usability testing feedback.

• Knowledge Sharing: Actively sharing learnings, best practices, and design insights within the design team and across the organization to elevate the overall design maturity.

• Agile Cadence: Collaboration follows agile sprints and ceremonies, requiring designers to be adaptable and responsive to changing priorities and feedback.

📝 Enhancement Note: The culture emphasizes customer-centricity, data, and collaborative innovation, fitting well with a senior design role expected to drive product impact within a fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Complexity and Usability: Designing intuitive interfaces for a data-rich B2B platform with complex workflows presents a significant challenge, requiring a strong ability to simplify without sacrificing functionality.

• Startup Mentality within a Large Org: Navigating the dynamics of operating with startup agility while being part of a larger, established company requires adaptability and influence.

• Cross-functional Alignment: Ensuring consistent vision and execution across Product, Engineering, and Design, especially within a fast-moving environment, demands strong communication and negotiation skills.

• Keeping Pace with MarTech Evolution: The MarTech/AdTech landscape is constantly changing, requiring continuous learning to ensure designs remain relevant and competitive.

Learning & Development Opportunities:

• Deep Dive into MarTech: Gain in-depth expertise in the mobile attribution and marketing analytics space, a critical and evolving industry.

• Scale and Impact: Work on a platform used by major global brands, offering the opportunity to see the direct impact of your design work on a massive scale.

• Design System Mastery: Contribute to and leverage a mature design system, enhancing skills in design scalability and governance.

• Cross-functional Skill Development: Enhance collaboration and communication skills by working closely with product managers, engineers, and data analysts.

• Leadership Potential: Opportunities to mentor junior designers and take on more strategic design leadership roles as experience with AppsFlyer's products grows.

📝 Enhancement Note: The challenges are inherent to senior roles in complex B2B SaaS, focusing on problem-solving and collaboration. Growth opportunities are strong, emphasizing domain expertise, scale of impact, and leadership development within a thriving tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex workflow for a B2B product. What were the key challenges, and how did you approach simplifying it while retaining necessary functionality?" (Focus on process, user research, and problem-solving.)

• "How do you incorporate user feedback and data analytics into your design process, especially when dealing with conflicting inputs?" (Assess data-driven approach and decision-making.)

Company & Culture Questions:

• "Why are you interested in AppsFlyer and the MarTech industry specifically?" (Gauge genuine interest and industry awareness.)

• "How do you contribute to a positive and collaborative team culture, especially in a cross-functional environment?" (Assess teamwork and interpersonal skills.)

Portfolio Presentation Strategy:

• Select Relevant Case Studies: Choose 2-3 projects that best showcase your B2B design experience, Figma proficiency, and ability to handle complexity.

• Structure Your Narrative: For each case study, clearly outline the problem, your specific role and responsibilities, the design process, key decisions, challenges, solutions, and outcomes (quantified if possible).

• Highlight Your Process: Emphasize your user research, ideation, iteration, and testing methodologies. Show your thinking, not just the final UI.

• Demonstrate Figma Expertise: Be ready to discuss your use of Figma features, components, and prototyping capabilities. If you contributed to a design system, highlight that.

• Prepare for Questions: Anticipate questions about your design choices, trade-offs, and how you handle feedback.

📝 Enhancement Note: Interview questions will likely focus on practical application of design skills in a B2B context, collaboration, and strategic thinking. Portfolio presentation should be narrative-driven and highlight problem-solving and impact.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the AppsFlyer careers portal via the provided URL.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating end-to-end design process, B2B experience, complex system design, and Figma proficiency. Ensure case studies are clear, concise, and showcase problem-solving.

• Resume Optimization: Update your resume to emphasize experience in product design, UX/UI, Figma, design systems, and B2B environments. Quantify achievements and responsibilities where possible.

• Interview Preparation: Practice articulating your design process, rationale, and project outcomes. Prepare to discuss personal experiences with user research, collaboration, and handling complex design challenges.

• Company Research: Familiarize yourself with AppsFlyer's product offerings, target market, and company values. Understand the MarTech landscape and AppsFlyer's position within it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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