Senior Motion Graphic Designer

📍 Job Overview

Job Title: Senior Motion Graphic Designer Company: DotYeti Design Location: Manila, Metro Manila, Philippines Job Type: Full-Time Category: Creative & Design / Marketing Operations Date Posted: February 16, 2026 Experience Level: 5-10 Years Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal for a visual storyteller who transforms brand concepts into high-conversion motion assets, operating at the intersection of design, technology, and video production.
• Responsibilities encompass creating everything from bite-sized social loops to complex technical animations, ensuring brand consistency across all moving formats.
• The Senior Motion Graphic Designer will elevate static visuals into engaging, motion-driven narratives for social, web, and display platforms.
• This position requires a strong understanding of social media video formats and conversion-focused creatives to drive performance.

📝 Enhancement Note: While the job title is "Senior Motion Graphic Designer," the emphasis on "high-conversion," "performance-driven content," and "optimization for social media and ads" suggests a strong alignment with GTM (Go-To-Market) and Marketing Operations functions, focusing on the commercial impact of creative assets. The mention of "brand concepts into dynamic, high-conversion motion assets" and "performance marketing creatives" further solidifies this.

📈 Primary Responsibilities

• Visual Storytelling & Brand Transformation: Translate brand concepts and strategic objectives into dynamic, engaging motion graphics and video content that enhances brand messaging and drives user engagement.
• Video Production & Editing: Edit raw footage, including user-generated content (UGC), into polished, conversion-focused brand narratives optimized for social media, digital advertising platforms, and web presence.
• Motion Graphics & Animation Creation: Develop high-quality 2D animations, logo animations, infographic animations, and explainer videos that clearly communicate complex messages and brand value propositions.
• Character Animation & Storyboarding: Create compelling storyboards and execute full character animations to support narrative-driven projects, explainer content, and brand storytelling initiatives.
• Kinetic Typography & Dynamic Layouts: Produce motion assets featuring sophisticated kinetic typography, seamless transitions, and visually engaging layouts to enhance storytelling and audience retention.
• Cross-Platform Design Optimization: Ensure all motion outputs are technically optimized for diverse platforms (social media, web, display ads) while maintaining brand consistency, aesthetic quality, and high performance metrics.
• Software & Tool Utilization: Leverage proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and potentially other design tools to produce best-in-class creative assets.
• Collaborative Design Strategy: Work closely with the broader design team to conceptualize projects, develop visual strategies, and ensure cohesive creative execution across all marketing initiatives.

📝 Enhancement Note: The core responsibilities are expanded to include more operational and strategic elements. The emphasis on "conversion-focused brand narratives," "brand value propositions," and "cross-platform design optimization" highlights the role's contribution to marketing effectiveness and GTM strategy.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong foundation in Graphic Design, Animation, Digital Media, or a related field is highly recommended. Candidates are expected to demonstrate a comprehensive understanding of design principles and animation techniques.

Experience:

• Candidates should possess 5-10 years of proven, hands-on experience in motion graphics design, animation, and video production, with a significant focus on creating performance-driven marketing assets.

Required Skills:

• Motion Graphics Expertise: Advanced proficiency in creating dynamic motion graphics for various platforms.
• Video Editing & Post-Production: Skillful in transforming raw footage into polished, engaging video content.
• 2D Animation & Character Animation: Demonstrated ability to create compelling 2D and character animations.
• Storyboarding & Visual Planning: Ability to develop clear storyboards and conceptualize visual narratives.
• Kinetic Typography & Dynamic Layouts: Expertise in producing engaging text-based animations and dynamic visual arrangements.
• Adobe Creative Suite Proficiency: Advanced command of After Effects, Premiere Pro, Photoshop, Illustrator, and InDesign.
• Social Media & Ad Creative Optimization: Strong understanding of best practices for video content on social media and for performance marketing campaigns.
• Brand Consistency Management: Ability to maintain and enforce brand guidelines across all motion assets.
• English Communication Skills: Excellent written and verbal communication in English for effective collaboration and client interaction.
• Time Management & Project Delivery: Proven ability to manage multiple projects, meet deadlines, and deliver high-quality work efficiently.

Preferred Skills:

• User-Generated Content (UGC) Integration: Experience transforming UGC into polished brand narratives.
• HTML5 Banner Ad Creation: Proficiency in producing animated HTML5 banner ads.
• Lottie (JSON) Animation: Familiarity with Lottie for web and app integration.
• Optimized GIFs & Interactive Assets: Experience creating dynamic GIFs and interactive motion elements.
• Startup/Agency Experience: Previous work in fast-paced startup or design agency environments.
• Performance Marketing Creatives: Specific experience producing creatives for paid social or performance marketing campaigns.
• MSME & Corporate Client Experience: Experience handling motion projects for diverse client types.

📝 Enhancement Note: The skills section is structured to highlight both core technical proficiencies and crucial soft skills like communication and time management. Preferred skills are framed to indicate desirable, but not essential, attributes that would contribute to a candidate's success in a GTM-focused role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Content: Showcase a portfolio that clearly demonstrates a track record of creating motion graphics and video assets that have driven measurable results (e.g., increased engagement, conversions, click-through rates).
• Diverse Asset Types: Include examples of various motion asset types, such as social media loops, explainer videos, logo animations, kinetic typography, and character animations.
• Platform Optimization Examples: Highlight projects where assets were specifically optimized for different platforms (e.g., Instagram Stories, Facebook Ads, YouTube pre-roll, web banners).
• Process Workflow Documentation: Provide examples of how you approach a project from brief to final delivery, including any documentation of workflow, revisions, and final asset specifications.

Process Documentation:

• Creative Brief Interpretation: Demonstrate the ability to interpret creative briefs and translate them into actionable visual strategies and project plans.
• Workflow Design & Optimization: Showcase experience in designing efficient workflows for motion graphics production, including asset management, revision cycles, and final output.
• Technical Specification Adherence: Provide evidence of adhering to technical specifications for various platforms, ensuring optimal file size, frame rates, and aspect ratios for performance.
• Brand Guideline Integration: Illustrate how brand guidelines were incorporated into motion projects to ensure consistency and brand integrity.

📝 Enhancement Note: This section emphasizes the need for a portfolio that goes beyond aesthetic appeal to demonstrate the tangible impact and operational efficiency of the candidate's work, aligning with GTM and Marketing Operations expectations.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Motion Graphic Designers with 5-10 years of experience in a high-cost-of-living metropolitan area like Manila, and considering a fully remote, international company context, an estimated annual salary range would be PHP 1,200,000 - PHP 2,000,000 (approximately $20,000 - $34,000 USD, subject to exchange rates). This range reflects the seniority and specialized skill set required.

Benefits:

• Fully Remote Work: Enjoy the flexibility and autonomy of working from anywhere.
• Professional Growth Opportunities: Access to learning and development programs, mentorship, and opportunities to advance within a growing, talented team.
• Competitive Compensation: A salary package designed to attract and retain top talent in the field.
• Collaborative Team Environment: Be part of a supportive and innovative team that values creativity and continuous improvement.
• Exposure to Diverse Projects: Work on a wide array of projects for various clients, from MSMEs to large corporations, offering rich experience.

Working Hours:

• The role requires flexibility with working hours, suggesting a need to accommodate potential overlaps with different time zones for collaboration with global teams or clients. A standard 40-hour work week is anticipated, but specific scheduling may vary to ensure effective communication and project progression across different regions.

📝 Enhancement Note: Salary estimation is based on Philippine market rates for senior creative roles and adjusted for a remote position with an international company. The emphasis on "flexibility with working hours" is highlighted as a key aspect for candidates to consider.

🎯 Team & Company Context

🏢 Company Culture

Industry: Design Services / Marketing Technology Company Size: DotYeti Design is likely a growing organization, indicated by the need for senior roles and the description implying a dynamic environment. The presence of "startup and/or design agency experience" as a bonus point suggests a culture that values agility, innovation, and client-centric solutions. The company operates in the digital creative space, providing visual assets that support marketing and sales efforts.

Founded: While not specified, the company's focus on modern design and digital mediums implies it is a contemporary organization, likely founded within the last 5-15 years to align with current digital marketing trends.

Team Structure:

• Cross-functional Collaboration: The Senior Motion Graphic Designer will likely work closely with other designers (graphic, UI/UX), marketing strategists, account managers, and potentially sales teams to ensure creative assets align with campaign objectives and client needs.
• Reporting: This senior role may report to a Creative Director, Head of Design, or a similar leadership position responsible for overseeing creative output and team performance.
• Agile Environment: Given the emphasis on "high-impact," "high-conversion," and "startup experience," the team likely operates in an agile manner, adapting quickly to client feedback and market trends.

Methodology:

• Data-Informed Creativity: The role emphasizes "high-conversion" and "performance-driven content," suggesting that creative decisions are informed by data analytics and performance metrics, rather than solely aesthetic preferences.
• Iterative Design Process: Expect a process that involves concept development, rapid prototyping, feedback loops, and iterative refinement to achieve optimal results for clients.
• Client-Centric Solutions: The company's focus on "brand concepts into dynamic, high-conversion motion assets" and experience with diverse clients indicates a commitment to delivering tailored solutions that meet specific business objectives.

Company Website: [DotYeti Design Website Placeholder - Actual URL: careers-page.com/dotyeti-design]

📝 Enhancement Note: Inferences about company culture and team structure are drawn from the job description's emphasis on performance, agility, and client solutions. The "operations" context is derived from how the creative output directly supports GTM and marketing objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" level, indicating a need for significant experience and the ability to work autonomously and potentially mentor junior team members. It sits within the Creative and Design vertical but has strong ties to Marketing Operations and GTM strategy due to its focus on performance and conversion.

Reporting Structure: The Senior Motion Graphic Designer will likely report to a Creative Lead or Design Manager. They will collaborate extensively with marketing managers, campaign specialists, and potentially sales enablement teams.

Operations Impact: The primary impact of this role is on the effectiveness of marketing campaigns and sales enablement materials. By creating high-conversion motion assets, the designer directly contributes to lead generation, customer acquisition, brand engagement, and ultimately, revenue growth. Their work bridges the gap between creative execution and measurable business outcomes.

Growth Opportunities:

• Leadership Development: Potential to move into Lead Designer or Art Director roles, managing a team of motion designers and overseeing larger creative projects.
• Specialization: Opportunity to deepen expertise in specific areas such as character animation, technical animation, or performance marketing creative strategy.
• Cross-Functional Expertise: Develop a stronger understanding of marketing strategy, campaign management, and performance analytics by working closely with GTM teams.
• Mentorship: Opportunity to mentor junior designers, sharing knowledge and best practices in motion graphics and performance creative.

📝 Enhancement Note: This analysis frames the Senior Motion Graphic Designer role within a broader GTM and operations context, highlighting how creative excellence translates into business impact and outlining clear career progression paths.

🌐 Work Environment

Office Type: The role is advertised as "Fully Remote," indicating a decentralized work environment. This means employees work from their own chosen locations, offering maximum flexibility.

Office Location(s): While the role is remote, the listing specifies "Manila, Metro Manila, Philippines," suggesting that the company may have a strong presence or target talent pool within this region, or that the company itself is headquartered or has an operational base there, even if the role is remote.

Workspace Context:

• Independent Work: Remote work requires strong self-discipline, time management, and the ability to create a productive home office setup.
• Digital Collaboration Tools: Expect to heavily utilize digital tools for communication, project management, file sharing, and design collaboration (e.g., Slack, Asana, Google Workspace, cloud storage solutions).
• Asynchronous Communication: The "flexibility with working hours" note implies that asynchronous communication will be a significant part of the workflow, requiring clear documentation and concise communication.

Work Schedule:

• A standard 40-hour work week is implied, but the emphasis on "flexibility with working hours" means candidates should be prepared to adapt their schedule to accommodate global team meetings, client calls, and project deadlines that may fall outside typical local business hours. This is common for roles supporting international clients or distributed teams.

📝 Enhancement Note: The "Work Environment" section is tailored to reflect the implications of a fully remote role, focusing on the tools and communication styles necessary for success in such a setup, and clarifying the potential meaning of the "Manila" location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Interview: A screening call to assess basic qualifications, experience level, communication skills, and cultural fit. Be prepared to discuss your general background and interest in the role.
• Assessment: A practical test or creative challenge designed to evaluate your motion graphics skills, technical proficiency, and ability to meet specific creative briefs. This is often a critical step for creative roles.
• Final Interview: A more in-depth discussion, potentially with a hiring manager or senior team members, focusing on your portfolio, strategic thinking, problem-solving abilities, and how you would contribute to DotYeti's goals.

Portfolio Review Tips:

• Highlight Performance Metrics: For each project in your portfolio, clearly articulate the objective, your role, the creative process, and most importantly, the results achieved. Quantify impact with data (e.g., "increased CTR by X%", "improved engagement by Y%").
• Showcase Platform Optimization: Include examples demonstrating how you adapted designs for different platforms and optimized them for performance on social media, web, or ad networks.
• Demonstrate Technical Proficiency: Ensure your portfolio showcases a range of skills, from simple logo animations to complex character animations and kinetic typography, using industry-standard software.
• Tell a Story: Structure your portfolio presentations to tell a compelling story about each project, emphasizing problem-solving and strategic thinking behind your creative decisions.
• Tailor to the Role: Specifically highlight projects that align with DotYeti's focus on "high-conversion," "performance-driven content," and "social media/ad creatives."

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any creative assessment. Ask clarifying questions if needed.
• Focus on Objectives: Ensure your solution directly addresses the stated objectives, particularly those related to conversion and performance.
• Showcase Process: Be prepared to explain your thought process, design choices, and technical execution during the presentation of your challenge solution.
• Time Management: Practice completing similar tasks within a given timeframe to ensure you can deliver quality work under pressure.

📝 Enhancement Note: This section provides actionable advice specifically for the application and review process, emphasizing the need for a results-oriented portfolio and strategic preparation for assessments, aligning with the GTM focus of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: The core software for motion graphics creation, animation, and compositing. Advanced proficiency is essential for complex animations, visual effects, and dynamic compositions.
• Adobe Premiere Pro: For video editing, assembly of footage, sound design, and final output rendering. Essential for transforming raw footage into polished narratives.
• Adobe Photoshop: For creating and editing raster graphics, textures, and assets to be used in motion graphics.
• Adobe Illustrator: For creating and editing vector graphics, logos, icons, and illustrations that are scalable and ideal for animation.
• Adobe InDesign: Potentially used for creating storyboards, style guides, or layouts that inform motion graphics projects.

Analytics & Reporting:

• While not a primary tool for the designer, familiarity with how analytics platforms (e.g., Google Analytics, social media insights, ad platform dashboards) measure the performance of creative assets is crucial. Understanding metrics like CTR, engagement rates, conversion rates, and view-through rates will inform design optimization.

CRM & Automation:

• Not directly applicable to the core design function, but awareness of how creative assets are deployed within CRM or marketing automation platforms (e.g., for email campaigns, landing pages) can be beneficial.

Other Potential Tools (Bonus Points):

• Canva: For quick design tasks or collaborative efforts, especially if working with less experienced team members or for rapid iteration.
• Figma: Increasingly used for collaborative design and prototyping, which can extend to motion design workflows or handoffs.
• HTML5 Animation Tools: For creating web banner ads.
• Lottie: For integrating animations into web and mobile applications.

📝 Enhancement Note: This section details the specific software and technologies expected for this role, categorizing them by function and highlighting the importance of understanding performance metrics and related tools, even if not directly used.

👥 Team Culture & Values

Operations Values:

• Performance-Driven Excellence: A core value is the commitment to creating assets that not only look great but also achieve measurable business objectives, emphasizing conversion and ROI.
• Agility and Adaptability: The company likely values the ability to adapt quickly to changing project requirements, client feedback, and market trends, especially in a startup or agency-like environment.
• Collaborative Innovation: A culture that encourages teamwork, idea sharing, and constructive feedback to push creative boundaries and find innovative solutions.
• Detail-Oriented Craftsmanship: A strong emphasis on meticulous execution, ensuring high-quality output with attention to aesthetic detail and technical precision.
• Client-Centric Approach: A focus on understanding and meeting client needs, delivering solutions that directly contribute to their success.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing strategists, account managers, and potentially sales teams, requiring clear communication and a shared understanding of campaign goals.
• Feedback Culture: A willingness to give and receive constructive criticism to refine creative work and improve processes.
• Digital & Asynchronous Communication: Given the remote nature and flexible hours, collaboration will heavily rely on digital platforms, clear documentation, and effective asynchronous communication.

📝 Enhancement Note: This section infers cultural values and collaboration styles based on the job description's emphasis on performance, remote work, and client-focused design, framing them within an operational context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge will be to maintain a high level of creative quality and artistic integrity while consistently delivering assets optimized for conversion and performance metrics.
• Remote Collaboration Effectiveness: Ensuring seamless communication, collaboration, and project alignment within a fully remote team, potentially across different time zones.
• Rapid Iteration and Tight Deadlines: The dynamic nature of marketing campaigns often requires rapid turnaround times and the ability to iterate quickly without compromising quality.
• Staying Ahead of Trends: The fast-evolving landscape of digital media, social platforms, and animation techniques requires continuous learning and adaptation.

Learning & Development Opportunities:

• Advanced Animation Techniques: Opportunity to master new animation styles, character rigging, or complex visual effects.
• Performance Marketing Creative Strategy: Deepen understanding of what drives conversions in digital advertising and how to design creatives that achieve these goals.
• Cross-functional Skill Development: Gain insights into marketing strategy, campaign management, and analytics by working closely with other departments.
• Tool Proficiency Expansion: Explore and master new software or plugins that enhance motion graphics workflows and capabilities.
• Mentorship and Leadership: Potential to mentor junior designers and take on more responsibility in project leadership.

📝 Enhancement Note: This section identifies potential challenges and growth paths, linking them directly to the demands of a performance-focused, remote motion design role within a GTM context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict performance requirements for a marketing campaign. How did you approach it, and what were the results?" (Assesses ability to align creativity with business goals).
• "How do you stay updated with the latest trends in motion graphics, video production, and social media creative best practices?" (Evaluates commitment to continuous learning).
• "Walk us through a project in your portfolio that you're particularly proud of, focusing on the problem you solved and the impact it had." (Tests storytelling, problem-solving, and results-orientation).

Company & Culture Questions:

• "What attracts you to DotYeti Design and this specific Senior Motion Graphic Designer role?" (Assesses research and genuine interest).
• "How do you approach collaboration within a remote team, especially when working with non-designers or stakeholders with different priorities?" (Evaluates remote work and cross-functional communication skills).
• "How do you ensure brand consistency across various motion assets and platforms?" (Tests understanding of brand management in a creative context).

Portfolio Presentation Strategy:

• Quantify Everything: For each project presented, have clear metrics ready (e.g., engagement rates, conversion lifts, CTR improvements, view duration).
• Focus on the "Why": Explain the strategic reasoning behind your design choices, not just the technical execution. How did your design decisions contribute to the campaign's objectives?
• Showcase Process: Be prepared to discuss your workflow, any challenges faced, and how you overcame them. This demonstrates problem-solving skills.
• Tailor Your Examples: Prioritize projects that directly align with DotYeti's emphasis on performance marketing, social media ads, and conversion-driven content.
• Technical Detail: Be ready to discuss the software and techniques used, especially any advanced After Effects or Premiere Pro skills.

📝 Enhancement Note: This section provides specific, actionable interview preparation advice, including example questions and portfolio presentation strategies, tailored to the unique demands of this Senior Motion Graphic Designer role within a performance-oriented, remote environment.

📌 Application Steps

To apply for this Senior Motion Graphic Designer position:

• Submit Your Application: Utilize the provided link to submit your application through the DotYeti Design careers portal.
• Portfolio Customization: Ensure your portfolio prominently features projects that demonstrate your ability to create high-conversion motion assets, performance marketing creatives, and optimized social media content. Quantify results wherever possible.
• Resume Optimization: Tailor your resume to highlight your 5-10 years of relevant experience, specific software proficiencies (Adobe Creative Suite), and achievements in areas like video editing, 2D animation, and performance-driven design. Use keywords from the job description.
• Interview Preparation: Practice articulating your creative process, problem-solving skills, and the business impact of your work. Be ready to discuss your experience with remote collaboration and flexible working hours.
• Company Research: Familiarize yourself with DotYeti Design's work, client portfolio, and any available information on their company culture and values to demonstrate your genuine interest and fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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