Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Navan

Location: Tel-Aviv, Israel

Job Type: Full-Time

Category: Marketing & Creative Design

Date Posted: January 20, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Spearhead the design of high-converting marketing assets across the full funnel, including performance ads, landing pages, email campaigns, and onboarding experiences, with a keen focus on driving measurable online conversion and performance.

• Collaborate closely with growth and performance marketing teams to concept, test, and iterate on creative solutions that directly impact key business metrics and user acquisition.

• Champion the evolution of the product's brand identity, visual language, and marketing design system, ensuring a cohesive and premium brand presence across all touchpoints.

• Translate complex product features and value propositions into clean, accessible, and visually engaging design narratives that resonate with the target audience.

• Maintain a strategic balance between creative innovation and performance optimization, understanding when to push creative boundaries and when to prioritize speed and scalability.

📝 Enhancement Note: This role is specifically focused on "performance marketing design," indicating a strong emphasis on data-driven creative and conversion optimization rather than purely brand aesthetic. The "AI-powered travel experience" context suggests a need for designers who can translate complex technology into user-friendly and compelling visuals.

📈 Primary Responsibilities

• Design and iterate on performance-driven marketing assets, including digital ads (social, display), landing pages, email templates, and in-app/on-product messaging, to maximize conversion rates and user engagement.

• Partner with growth marketing and data analytics teams to analyze campaign performance, extract insights from A/B tests, and translate findings into actionable design improvements.

• Develop and refine the visual identity and brand guidelines for a new AI-powered travel product, ensuring consistency and brand integrity across all marketing collateral.

• Collaborate cross-functionally with Product Marketing, Content, and Engineering teams to ensure a unified brand experience and effective communication of product value propositions.

• Conceptualize and design user onboarding flows and in-product marketing elements that enhance user comprehension and drive adoption of new features.

• Contribute to the development and maintenance of a scalable marketing design system, including reusable components, templates, and style guides to ensure efficiency and consistency.

• Translate complex technical concepts and data into clear, compelling visual stories that resonate with frequent business travelers and decision-makers.

• Manage multiple design projects simultaneously in a fast-paced, agile environment, prioritizing tasks effectively to meet deadlines and achieve campaign objectives.

📝 Enhancement Note: The core responsibilities emphasize a blend of creative design and direct contribution to business performance metrics, particularly conversion rates and user acquisition. The mention of "scalable design processes" and "test-and-learn environment" points towards a need for methodological and iterative design approaches.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of professional experience in marketing design, brand design, or visual design, with a significant portion within a high-growth tech or consumer-facing company.

• Demonstrated success in designing for performance marketing channels, including paid acquisition campaigns (e.g., social media ads, display ads), conversion-focused landing pages, and email marketing.

• Proven experience in developing and evolving brand identity systems, visual languages, and design systems, preferably in collaboration with internal stakeholders or external agencies.

• Experience working within or contributing to a digital marketing ecosystem, understanding the nuances of design for various channels such as web, email, social media, and in-product surfaces.

Required Skills:

• Performance Marketing Design: Expertise in creating visually compelling and high-converting assets for paid acquisition channels, landing pages, and email campaigns.

• Brand Identity Development: Ability to contribute to, evolve, and maintain a strong brand identity and visual language.

• Visual Design Excellence: Exceptional skills in layout, hierarchy, typography, color theory, and overall aesthetic appeal.

• Cross-Functional Collaboration: Proven ability to work effectively with marketing, product, and content teams to achieve shared goals.

• Digital Channel Proficiency: Deep understanding of design principles and best practices for digital marketing platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, email marketing platforms).

• Tools Proficiency: Mastery of industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, or similar.

Preferred Skills:

• Motion Design/Animation: Experience creating animated assets for digital ads, social media, or onboarding sequences.

• Prototyping Tools: Familiarity with prototyping tools like InVision, Principle, or Figma's prototyping features for interactive mockups.

• UX/UI Collaboration: Experience working with or contributing to UX/UI design processes, understanding user flows and interaction design.

• AI Product Design Context: Familiarity with design challenges and opportunities specific to AI-powered products or the travel technology sector.

• Frontend/HTML/CSS Basics: A foundational understanding of web technologies to better collaborate with developers.

📝 Enhancement Note: The requirement for "5+ years of experience" combined with "proven experience designing for performance" and a portfolio demonstrating "results-oriented design thinking" strongly suggests this role is for a mid-to-senior level designer who can operate autonomously and drive measurable outcomes. The "bonus" skills point towards a desire for a well-rounded designer capable of contributing to more sophisticated creative executions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Detailed examples of marketing campaigns or assets designed for conversion, clearly outlining the objective, your design approach, the testing methodology (e.g., A/B tests), and the resulting impact on key metrics (e.g., conversion rate, CTR, CPA).

• Brand System Contribution: Showcase instances where you've contributed to or evolved a brand's visual identity, design system, or style guides, demonstrating an understanding of consistency and scalability.

• Cross-Channel Design Examples: A diverse range of work illustrating your ability to design for various digital marketing channels, including paid social, display ads, landing pages, email, and potentially in-product surfaces.

• Problem-Solving Narratives: For each project, articulate the design challenge, your strategic thinking process, and how your design solutions effectively addressed the user or business need.

Process Documentation:

• Demonstrate an understanding of how to establish and refine scalable design processes within a fast-paced marketing environment, particularly for campaign creative development and iteration.

• Ability to document design workflows, style guides, and best practices for campaign asset creation to ensure consistency and efficiency across the team.

• Evidence of participating in or leading design reviews focused on performance metrics and conversion optimization.

📝 Enhancement Note: Given the emphasis on performance and conversion, the portfolio is expected to be more than just a showcase of aesthetic quality. It must demonstrate a strategic and analytical approach to design, with clear evidence of how the designer's work contributed to tangible business results.

💵 Compensation & Benefits

Salary Range:

• Based on Navan's typical compensation structure for senior roles in high-cost tech hubs like Tel Aviv, and considering the 5-10 years of experience requirement, a competitive salary range for a Senior Marketing Designer in Tel Aviv would likely fall between ₪350,000 - ₪550,000 annually, with potential for bonuses and equity.
  • Methodology: This estimate is derived from industry benchmarks for senior design roles in the Israeli tech sector, factoring in the company's growth stage, the demand for specialized performance marketing design skills, and the cost of living in Tel Aviv. Navan, as a well-funded company in the travel tech space, aims to attract top talent, warranting a salary at the upper end of typical ranges.

Benefits:

• Comprehensive health insurance plan (medical, dental, vision).

• Generous paid time off (vacation, sick leave, holidays).

• Opportunities for professional development, including training, conferences, and workshops.

• Potential for stock options or equity in a rapidly growing company.

• A vibrant and collaborative work environment with regular team events and social activities.

Working Hours:

• Standard full-time work week, typically 40 hours, with flexibility to accommodate project deadlines and team collaboration needs. The on-site requirement suggests a structured workday within the company's office hours.

📝 Enhancement Note: Salary ranges are estimates based on industry averages for similar roles and locations. Specific compensation will depend on the candidate's experience, qualifications, and negotiation. Given Navan's status as a prominent tech company, benefits are expected to be competitive.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology / SaaS (Software as a Service)

Company Size: Navan (formerly TripActions) is a rapidly growing company, having achieved "unicorn" status and significant funding. It is considered a large startup or a scale-up company, indicating a dynamic and fast-paced environment with established processes but still retaining entrepreneurial agility.

Founded: 2015

Company Description: Navan is a leading all-in-one travel, corporate card, and expense management platform designed to simplify business travel and expense management for companies of all sizes. They leverage AI and a user-centric approach to provide a seamless experience for travelers and administrators.

Team Structure:

• The Senior Marketing Designer will likely be part of the broader Marketing team, potentially within a dedicated Growth Marketing or Brand Marketing function.

• This role will report to a Marketing Design Lead, Creative Director, or Head of Marketing, with close collaboration with Product Marketing Managers and Performance Marketing Specialists.

Methodology:

• Navan operates on a data-driven, test-and-learn methodology, especially within its growth and marketing functions. This means designs are expected to be hypothesis-driven and continuously optimized based on performance data.

• Agile development principles are likely applied, fostering iterative design cycles and rapid deployment of creative assets.

• Emphasis is placed on building scalable systems and processes to support rapid growth and expansion of product offerings.

Company Website: https://www.navan.com/

📝 Enhancement Note: Navan's culture is characterized by rapid growth, innovation, and a strong focus on user experience and performance. The marketing team, in particular, is likely highly data-oriented and results-driven, requiring designers to be adaptable and analytical.

📈 Career & Growth Analysis

Operations Career Level: Senior Marketing Designer. This level implies significant autonomy, the ability to mentor junior designers, and a direct impact on strategic marketing initiatives. The role is expected to contribute not just to execution but also to the strategic direction of visual marketing efforts.

Reporting Structure: Typically reports to a Marketing Design Manager, Creative Director, or Head of Marketing. Will work closely with Growth Marketing, Product Marketing, and Content teams.

Operations Impact: The Senior Marketing Designer's work will directly influence key business outcomes, including user acquisition, conversion rates, brand perception, and customer engagement for Navan's AI-powered travel product. Their designs will be instrumental in communicating value, driving adoption, and ultimately contributing to revenue growth.

Growth Opportunities:

• Leadership Path: Potential to grow into a Lead Marketing Designer, Art Director, or Managerial role within the design or marketing team, overseeing larger projects or teams.

• Specialization: Opportunity to deepen expertise in performance marketing design, brand strategy, or explore adjacent fields like product design or UX/UI.

• Strategic Contribution: Influence the overall design strategy and direction for new product launches and major marketing campaigns.

• Industry Exposure: Gain experience in the rapidly evolving travel tech and AI product landscapes.

📝 Enhancement Note: This role offers a clear path for career progression within a high-growth tech company. The emphasis on performance and strategy means that successful candidates can leverage this experience to move into more senior or specialized design leadership roles.

🌐 Work Environment

Office Type: Navan emphasizes an on-site work environment, fostering collaboration, team cohesion, and a vibrant company culture. The office is likely modern, designed to encourage interaction and innovation.

Office Location(s): Tel Aviv, Israel. This location is a global hub for technology and innovation, offering a dynamic professional ecosystem.

Workspace Context:

• The workspace is expected to be collaborative, with open-plan areas and meeting rooms designed for brainstorming and cross-functional teamwork.

• Access to industry-standard design tools and technology, including high-performance workstations and relevant software licenses.

Work Schedule:

• A standard full-time schedule is expected, with the potential for some flexibility to meet project demands. The on-site nature means adherence to typical office hours and team synchronization.

📝 Enhancement Note: The on-site requirement suggests that Navan values in-person collaboration and the spontaneous idea generation that occurs within a shared physical workspace. This is common in fast-paced, innovative tech environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Interview: A session with the hiring manager and potentially other designers to present your portfolio, discuss your approach to performance marketing design, and walk through key case studies. Expect questions about your process, decision-making, and impact.

• Design Challenge/Exercise: A practical exercise, potentially a take-home assignment or a live design problem, to assess your design skills, problem-solving abilities, and how you approach a specific marketing challenge relevant to Navan.

• Cross-Functional Interviews: Meetings with stakeholders from Product Marketing, Growth Marketing, or Content teams to evaluate your collaboration skills and understanding of broader marketing objectives.

• Final Interview: Potentially with a senior leader in Marketing or a VP, focusing on strategic thinking, leadership potential, and overall cultural alignment.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the problem you solved, your process, and most importantly, the measurable results (e.g., "Increased landing page conversion rate by 15%," "Reduced CPA by 10%").

• Tell a Story: Structure your case studies like a narrative: challenge, solution, outcome. Explain your rationale and the thinking behind your design decisions.

• Highlight Performance: Emphasize your experience with performance marketing, A/B testing, and conversion optimization. Show how you've used data to inform and improve your designs.

• Show Brand Versatility: Include examples that demonstrate your ability to work within or adapt to different brand guidelines, showcasing both creative excellence and brand consistency.

• Keep it Concise: Focus on your strongest, most relevant work. Tailor your presentation to highlight skills and projects most aligned with Navan's needs for performance and AI-driven products.

Challenge Preparation:

• Be prepared to think on your feet and articulate your design process clearly.

• Understand Navan's product and target audience (business travelers, companies).

• Consider how you would approach designing for an AI-powered product and how to communicate its benefits visually.

• Practice presenting your work concisely and confidently, focusing on impact and strategy.

📝 Enhancement Note: The interview process is designed to assess not only design talent but also strategic thinking, collaboration, and the ability to drive measurable business results. A strong portfolio with quantifiable outcomes is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly probable given industry trends and collaborative nature), Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch.

• Prototyping Tools: Figma's built-in prototyping, InVision, Principle, or similar for interactive mockups and user flow visualization.

• Collaboration Platforms: Slack, Microsoft Teams for day-to-day communication.

• Project Management: Jira, Asana, Trello, or similar for tracking design tasks and project workflows.

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics, Amplitude, or Mixpanel to understand user behavior and campaign performance.

CRM & Automation:

• While not a direct CRM role, understanding how marketing assets integrate with CRM systems (like Salesforce) and marketing automation platforms (like HubSpot, Marketo) is beneficial for context.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern tech design roles. Experience with performance analytics and A/B testing tools is crucial for this specific role due to its performance-centric nature.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on measurable results, data-informed decisions, and continuous optimization to achieve business objectives.

• User-Centric: Designing with a deep understanding of the user's needs, pain points, and journey, especially for business travelers.

• Collaborative: Fostering a team environment where ideas are shared openly, and cross-functional partnerships are valued.

• Innovative: Embracing new technologies (like AI) and creative approaches to solve complex problems and stay ahead in the market.

• Agile & Iterative: A willingness to adapt quickly, test hypotheses, and iterate based on feedback and performance data.

Collaboration Style:

• Open communication and transparency are likely key, especially with the on-site requirement.

• A proactive approach to seeking feedback and providing constructive input to colleagues.

• Emphasis on shared ownership of campaign success, bridging the gap between design and marketing outcomes.

• Regular design critiques and brainstorming sessions to foster collective problem-solving.

📝 Enhancement Note: Navan's culture likely mirrors that of other successful, fast-growing tech companies: a blend of ambitious goals, a focus on impact, and a belief in the power of collaboration and data. The marketing team, in particular, will be highly aligned with revenue and growth objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The constant need to innovate creatively while ensuring designs meet stringent performance metrics and conversion goals.

• Rapid Iteration: Working in a fast-paced, test-and-learn environment requires agility and the ability to produce high-quality work quickly.

• Evolving Brand Identity: Contributing to the shaping of a brand for a new, AI-powered product requires strategic thinking and adaptability.

• Cross-Functional Alignment: Ensuring design vision is understood and supported by various departments with potentially different priorities.

Learning & Development Opportunities:

• Deepen expertise in performance marketing design, conversion rate optimization (CRO), and data-driven creative strategies.

• Gain hands-on experience with AI-driven product design and the unique challenges it presents.

• Expand knowledge of the travel tech industry and its evolving landscape.

• Opportunities to contribute to significant product launches and marketing campaigns for a well-funded, high-growth company.

• Potential for mentorship from senior design and marketing leaders.

📝 Enhancement Note: This role is ideal for a designer who thrives in dynamic environments, enjoys the challenge of optimizing for performance, and is eager to contribute to the growth of a cutting-edge product.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing campaign that significantly impacted conversion rates. What was your process, and what were the key results?" (Prepare a detailed case study with metrics.)

• "How do you approach balancing creative expression with the need for data-driven performance optimization in your designs?" (Discuss your methodology for A/B testing and using analytics.)

• "Imagine you need to design a landing page for a new AI feature in our travel product. What would be your initial steps, and how would you ensure it converts?" (Outline your strategic approach, target audience considerations, and design elements.)

• "How would you contribute to or evolve an existing brand system for a new product line?" (Discuss your understanding of design systems and brand consistency.)

Company & Culture Questions:

• "What interests you about Navan and our AI-powered travel experience?" (Research Navan's mission, product, and recent news.)

• "How do you stay updated on the latest trends in digital marketing design and AI technology?" (Showcase your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Lead with Impact: Start each case study by stating the core objective and the quantifiable results achieved.

• Articulate the 'Why': Clearly explain the problem you were solving, your strategic approach, and the rationale behind your design choices.

• Showcase Process: Briefly walk through your workflow, including research, ideation, iteration, and testing.

• Highlight Performance Metrics: Emphasize how your designs directly contributed to business goals (e.g., increased CTR, lower CPA, higher conversion rates).

• Be Ready for Questions: Anticipate questions about your decision-making, challenges faced, and how you'd handle hypothetical scenarios.

📝 Enhancement Note: Be prepared to discuss specific metrics and demonstrate how your design work directly contributed to business outcomes. Your portfolio should be your primary tool for showcasing this capability.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the Navan careers portal via the provided link.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 high-impact case studies demonstrating your experience in performance marketing design, conversion optimization, and successful collaboration in a tech environment. Quantify all results.

• Resume Optimization: Ensure your resume clearly highlights your years of experience, specific skills in performance marketing design, familiarity with relevant tools (Figma, Adobe Suite), and any experience with AI products or the travel industry. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and the measurable impact of your work. Prepare to discuss your understanding of Navan's product and target audience.

• Company Research: Thoroughly research Navan's mission, product offerings, recent news, and company culture to demonstrate genuine interest and strategic alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.