Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Activate Talent

Location: Colombia

Job Type: Full-Time

Category: Marketing Operations / Creative Design

Date Posted: 2026-01-12

Experience Level: Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in defining and executing the visual brand strategy for a B2B SaaS company targeting sophisticated marketers.

• You will be responsible for creating high-impact visual assets that drive lead generation, product understanding, and customer conversion.

• The position requires a deep understanding of B2B SaaS marketing nuances and the ability to translate complex value propositions into compelling visuals.

• You will collaborate closely with Demand Generation, Product, Partnerships, and Customer Success teams to ensure brand consistency and marketing effectiveness across all channels.

📝 Enhancement Note: This role is positioned as a Senior Marketing Designer, implying a need for strategic thinking, independent execution, and the ability to mentor or guide junior design efforts if they arise. The emphasis on "visual voice of our brand in market" and "sophisticated B2B SaaS marketing assets" indicates a high level of creative and strategic responsibility, extending beyond typical graphic design tasks to encompass brand storytelling and conversion-focused design. The target audience being "marketers" means the design quality must meet a very high standard.

📈 Primary Responsibilities

• Design static ad templates for Meta, LinkedIn, and other paid channels, focusing on scroll-stopping visuals that communicate value instantly.

• Create premium-looking lead magnets (ebooks, guides, one-pagers) designed to convert prospects into customers.

• Develop compelling comparison visuals (e.g., before/after, without Shoplift vs. with Shoplift) that clearly articulate product value propositions.

• Design social proof assets, including testimonial formats and other forms of customer validation, optimized for various digital platforms.

• Build and maintain templated creative systems that ensure brand consistency across diverse campaigns while allowing for adaptable content.

• Design feature-specific landing pages that adhere to a "show, don't tell" philosophy, effectively communicating functionality and benefits.

• Create sales collateral, one-pagers, and partnership marketing materials that support business development and partner initiatives.

• Design recurring brand assets such as email headers and presentation templates, ensuring a cohesive visual identity.

• Extend and evolve the company's visual identity to support ongoing scaling efforts and market presence.

• Design product marketing materials that visually emphasize the excellence and key features of the SaaS application.

• Create motion graphics and dynamic visuals suitable for various web mediums, enhancing engagement and communication.

• Build and manage a library of reusable marketing assets to maintain consistent visual branding across all outputs.

📝 Enhancement Note: The responsibilities are heavily weighted towards demand generation, product marketing visualization, and brand extension. The emphasis on "converting prospects," "making value instantly clear," and "earning their attention" highlights a performance-oriented design approach. The requirement to "extend and evolve Shoplift's visual identity as we scale" suggests a strategic role in shaping the brand's future look and feel.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a senior-level creative role. Strong portfolio evidence can often substitute for formal education.

Experience: 5+ years of professional experience as a Marketing Designer or Brand Designer, with a significant focus on B2B SaaS environments.

Required Skills:

• Expert-level Figma proficiency: Demonstrated ability to build organized, scalable design systems and workflows within Figma.

• B2B SaaS Portfolio: A strong portfolio showcasing successful marketing design work specifically within the B2B SaaS sector.

• Brand Nuance Understanding: Deep comprehension of brand identity, differentiating between bold vs. loud, confident vs. gimmicky, and distinctive vs. chaotic.

• Template-Based Design Thinking: Proven ability to create flexible, reusable design templates and systems that can be adapted by others.

• English Proficiency: Excellent written and verbal communication skills for daily collaboration with a US-based team.

• Visual Storytelling: Ability to translate complex product features and value propositions into clear, compelling visual narratives.

• Conversion-Oriented Design: Understanding of how design elements impact user behavior and conversion rates in marketing contexts.

Preferred Skills:

• E-commerce/Shopify Experience: Familiarity with e-commerce platforms, particularly Shopify, and their design considerations.

• Conversion Optimization Tools: Experience with tools or principles related to conversion rate optimization (CRO).

• Motion Design/Animation Skills: Proficiency in creating animated graphics or motion design elements for digital marketing.

• Performance Marketing Acumen: Understanding of what makes digital advertisements effective and how design contributes to ad performance.

• Marketing-Savvy Audience Design: Experience designing for sophisticated marketing professionals and a proven track record of capturing their attention.

• Visual Identity Extension: Experience in elaborating on and evolving an existing brand's visual identity.

📝 Enhancement Note: The "Must-haves" clearly indicate a need for practical, hands-on design skills (Figma), strategic brand understanding, and a portfolio that proves direct experience in B2B SaaS marketing design. The "Nice-to-haves" suggest areas where additional skills can provide a competitive advantage, particularly in performance marketing and e-commerce contexts, aligning with the company's likely customer base.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive B2B SaaS Case Studies: Showcase 3-5 in-depth case studies detailing your role, process, and impact on marketing campaigns for B2B SaaS products.

• Visual System Examples: Include examples of how you've built or utilized design systems, templates, or style guides to ensure brand consistency and efficiency.

• Conversion-Focused Design Examples: Highlight specific assets (ads, landing pages, lead magnets) where your design directly contributed to measurable conversion improvements or lead generation.

• Brand Nuance Demonstration: Provide examples that clearly illustrate your understanding of brand tone, differentiating between sophisticated boldness and mere loudness.

• Problem/Solution Presentation: For each case study, clearly articulate the marketing challenge, your design approach, the tools used (e.g., Figma), and the quantifiable results achieved.

Process Documentation:

• Workflow Design: Demonstrate an understanding of designing efficient workflows for asset creation, from brief to final delivery, especially within a remote, collaborative environment.

• Template Creation Methodology: Detail your approach to creating scalable and adaptable design templates that can be easily used by marketing teams for various campaign needs.

• Performance Measurement Integration: Explain how you incorporate feedback loops and performance data (e.g., A/B test results, conversion rates) into your design iterations and future asset creation.

📝 Enhancement Note: For a Senior Marketing Designer role, the portfolio is paramount. It needs to move beyond aesthetics to demonstrate strategic thinking, process efficiency, and a direct impact on marketing objectives. The emphasis on "template-based thinking" and "scalable systems" in Figma points to a need for organized, repeatable design solutions, not just one-off creative pieces.

💵 Compensation & Benefits

Salary Range: Given the Senior level, B2B SaaS focus, and remote nature in Colombia, a competitive salary range is expected. Based on industry benchmarks for Senior Marketing Designers in LATAM and remote roles servicing US markets, a range of $45,000 - $70,000 USD annually is a reasonable estimate. This range accounts for extensive experience, specialized skills, and the high-quality output demanded.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work-life balance and location independence within Colombia.

• Health Insurance: Comprehensive health benefits package, potentially including international coverage or a stipend for local plans.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, conferences, and access to design resources to enhance skills in areas like motion graphics or conversion optimization.

• Equipment Stipend: Allowance for home office setup or necessary hardware/software.

• Annual Performance Bonuses: Potential for bonuses tied to individual and company performance.

• 401(k) or Retirement Plan: Access to a retirement savings plan.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate collaboration with US-based teams (likely Eastern Time Zone). Occasional evening or early morning calls may be required.

📝 Enhancement Note: Salary estimation for remote roles serving US markets from Colombia requires considering both local cost of living and the value of the skill set to a US-based company. The provided range reflects typical compensation for senior-level creative talent with specialized B2B SaaS experience. Benefits are assumed to be competitive for a remote role targeting experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS (Software as a Service), specifically focused on e-commerce marketing and A/B testing solutions for brands.

Company Size: While not explicitly stated, the need for a Senior Marketing Designer and the mention of collaborating with "Demand Generation," "Product," "Partnerships," and "Customer Success" suggests a growing, well-established SaaS company likely in the Series B or C funding stage, with potentially 50-200 employees.

Founded: The company's founding date is not provided, but its focus on modern B2B SaaS marketing and its tagline suggest an innovative, possibly mid-to-late 2010s or early 2020s establishment.

Team Structure:

• The Senior Marketing Designer will likely report to the Head of Demand Generation or a Marketing Director.

• Close collaboration with Demand Generation specialists, copywriters, and potentially other designers or agencies.

• Cross-functional interaction with Product Marketing, Product Management, and Customer Success teams to gather insights and create aligned assets.

Methodology:

• Data-Driven Design: Emphasis on using performance data (conversion rates, engagement metrics) to inform and iterate on design choices.

• Agile Marketing Collaboration: Working closely with Demand Generation to respond quickly to campaign needs and market opportunities.

• "Show, Don't Tell" Philosophy: A core principle for communicating value through compelling visuals rather than just text.

• Brand Consistency & Evolution: Maintaining a strong, unified brand identity while allowing for creative growth and adaptation.

Company Website: activatetalent.com (This appears to be the recruitment agency's site; the actual company is "Shoplift" based on the description).

Company Website: [The company being hired for is Shoplift. Their website is likely shoplift.com or similar, but not directly provided in the input.]

📝 Enhancement Note: The description of the company culture ("bold, witty, and unapologetically different," "daring without being whimsical") is crucial. This isn't a stodgy corporate environment; it's one that values personality and distinctiveness. The target audience being "sophisticated marketers" implies a need for intelligent, well-crafted design that respects their expertise.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior Marketing Designer. It signifies a high level of individual contribution, strategic input, and the expectation of independent work with minimal supervision. A Senior Designer is expected to not only execute but also to influence design direction, mentor others (formally or informally), and contribute to the overall brand strategy.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Lead or Head of Demand Generation. This structure places the role directly within the go-to-market function, ensuring close alignment with campaign objectives and revenue-generating activities. While reporting to marketing, the role necessitates significant collaboration with Product and Customer Success, bridging creative execution with customer understanding.

Operations Impact: The designer's impact is directly tied to the effectiveness of marketing campaigns. High-quality, conversion-focused visual assets are critical for:

• Lead Generation: Attracting and capturing interest from target B2B SaaS customers.

• Brand Perception: Establishing credibility, sophistication, and differentiation in a competitive market.

• Sales Enablement: Providing sales teams with compelling collateral that supports their conversations.

• Customer Engagement: Enhancing understanding and retention through clear product visualization and communication.

The designer's work directly influences the efficiency of marketing spend and the conversion rates of various demand generation initiatives.

Growth Opportunities:

• Leadership in Design: Potential to become the lead designer or design manager as the company scales, guiding a team and shaping broader design strategy.

• Specialization: Deepen expertise in specific areas like motion graphics, advanced B2B SaaS branding, or performance marketing design.

• Cross-Functional Influence: Grow influence by understanding and contributing to product marketing, go-to-market strategy, and overall brand development.

• Industry Expertise: Become a recognized expert in designing for the B2B SaaS and e-commerce marketing sectors.

• Impactful Project Ownership: Lead major design initiatives for new product launches, rebranding efforts, or significant campaign overhauls.

📝 Enhancement Note: The "Senior" title implies more than just execution; it suggests a need for strategic thinking, problem-solving, and potentially mentorship. The growth opportunities should reflect a path beyond individual contribution, looking towards leadership or deeper specialization within the B2B SaaS marketing domain.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is home-based, requiring self-discipline and effective remote collaboration tools.

Office Location(s): The role is based in Colombia, but the remote nature means the designer can work from anywhere within the country. The company team is primarily US-based.

Workspace Context:

• Collaborative Digital Space: The primary workspace will be digital, relying heavily on communication platforms (e.g., Slack, Zoom) and project management tools.

• Design Tool Integration: Access to and proficiency with industry-standard design software, with a strong emphasis on Figma for collaborative design system development.

• Asynchronous Communication: The remote, cross-timezone nature necessitates strong asynchronous communication skills and clear documentation of design decisions and feedback.

• Team Interaction: While remote, opportunities for virtual team-building activities, brainstorming sessions, and regular check-ins will be crucial for integration and idea exchange.

Work Schedule: Approximately 40 hours per week. While fully remote, there's an expectation of availability for collaboration with US-based colleagues, likely requiring some flexibility to overlap with Eastern Time Zone working hours (e.g., 9 AM - 5 PM EST). This may involve occasional early morning or late afternoon calls.

📝 Enhancement Note: The remote aspect is central. The description should highlight the tools and communication strategies necessary for effective remote collaboration, especially across time zones, and how that impacts the daily work of a designer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio by a recruiter or hiring manager to assess basic qualifications and alignment with brand aesthetics.

• Portfolio Presentation & Design Challenge: A more in-depth review of the portfolio, likely involving a presentation of selected case studies. This may be followed by a practical design challenge or exercise designed to assess Figma proficiency, brand understanding, and problem-solving skills related to B2B SaaS marketing.

• Cross-Functional Interviews: Interviews with key stakeholders from Demand Generation, Product Marketing, or other relevant teams to evaluate collaboration skills, understanding of marketing objectives, and cultural fit.

• Final Interview: Potentially with a senior leader (e.g., Head of Marketing, CEO/Founder) to discuss strategic vision, leadership potential, and overall alignment with company goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest B2B SaaS marketing design projects. Prioritize those that demonstrate conversion impact, sophisticated branding, and template-based system thinking.

• Tell a Story: For each project, clearly outline the brief, the challenge, your design process, the tools used (especially Figma), and the tangible results achieved (e.g., increased CTR, lead volume, improved brand perception). Quantify impact wherever possible.

• Showcase Figma Systems: Include examples of well-organized Figma files, component libraries, or design systems that highlight your ability to build scalable and maintainable assets.

• Demonstrate Brand Nuance: Be ready to discuss how you interpreted and applied the brand's unique personality (bold, witty, sophisticated) in your designs.

• Prepare for "Show, Don't Tell": Be ready to walk through how your visuals communicate value effectively without relying on lengthy explanations.

Challenge Preparation:

• Figma Proficiency: Be ready to demonstrate advanced Figma skills, including auto-layout, components, variants, and prototyping. Practice building a small, scalable asset system quickly.

• Brand Interpretation: If a challenge involves a hypothetical campaign, be prepared to articulate how you would translate the company's brand voice into visual elements.

• Marketing Context: Understand the core challenges of B2B SaaS marketing and how design contributes to lead generation and conversion.

• Problem-Solving: Approach any design challenge with a clear methodology, focusing on understanding the objective, proposing solutions, and justifying your design decisions.

📝 Enhancement Note: The emphasis on a "portfolio demonstrating marketing design work that shows personality and sophistication" and the mention of "brand recognizes brand" means the review process will be highly discerning. Candidates must prepare to showcase not just aesthetic skill but strategic marketing insight and a deep understanding of the target audience.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including UI/UX for landing pages, asset creation, and building scalable design systems. Expert-level proficiency is a must.

• Adobe Creative Suite: Photoshop and Illustrator for image manipulation, vector graphics, and asset preparation.

• Motion Graphics Software (Nice-to-have): Adobe After Effects, Principle, or similar for creating animated visuals and motion graphics.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: Familiarity with web analytics platforms to understand user behavior and campaign performance data.

• Data Visualization Tools (Basic Familiarity): Understanding how design can effectively present data from tools like Tableau, Looker, or company-specific dashboards.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Understanding of how email templates and campaign assets are implemented within these systems.

• CMS Platforms (e.g., WordPress, Webflow): Experience designing for or collaborating on content management systems for landing pages and web assets.

• Project Management Tools (e.g., Asana, Jira, Trello): Proficiency in using these tools for task management, collaboration, and workflow tracking.

📝 Enhancement Note: Figma is highlighted as a critical tool, indicating a modern, collaborative design workflow. The "nice-to-haves" in motion design and performance marketing suggest the company is looking for a designer who can contribute to more dynamic and data-informed campaigns.

👥 Team Culture & Values

Operations Values:

• Boldness & Wit: Embracing a distinctive brand personality that is daring and intelligent, not afraid to be different.

• Sophistication & Nuance: Valuing high-quality, well-crafted design that resonates with a discerning, expert audience (marketers).

• Data-Driven Decision Making: Using performance metrics and feedback to inform design strategy and iterations.

• Collaboration & Transparency: Working openly with cross-functional teams, sharing progress, and providing constructive feedback.

• Efficiency & Scalability: Creating design solutions that are not only effective but also reusable and adaptable for long-term growth.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with Demand Generation, Product Marketing, and other teams to understand campaign goals and gather insights.

• Feedback-Oriented: Open to receiving and providing constructive criticism to elevate the quality of work.

• Proactive Communication: Maintaining clear and consistent communication, especially in a remote, asynchronous environment.

• Shared Ownership: Contributing to a collective effort to build a strong brand and drive marketing success.

📝 Enhancement Note: The company's stated values (bold, witty, distinct) are key. The designer needs to embody these traits while maintaining a professional, high-quality output that appeals to expert marketers. This balance is crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Personality with Marketing Objectives: Creatively expressing a bold, witty brand while ensuring designs effectively drive conversions and communicate value to a sophisticated audience.

• Maintaining Brand Consistency Across Diverse Assets: Ensuring a unified visual identity across a wide range of marketing materials (ads, lead magnets, landing pages, sales collateral) created for different channels and purposes.

• Designing for a Discerning Audience: Creating marketing materials that genuinely impress and capture the attention of experienced marketers who understand design and branding themselves.

• Remote Collaboration Across Time Zones: Effectively communicating, collaborating, and receiving feedback from US-based colleagues while working remotely in Colombia.

• Adapting to Rapid Campaign Needs: Quickly designing and iterating on assets to support fast-paced marketing campaigns and evolving market demands.

Learning & Development Opportunities:

• Advanced B2B SaaS Design Techniques: Deepening expertise in visual storytelling, conversion-focused design, and brand system development within the SaaS context.

• Motion Graphics & Animation: Developing skills in creating dynamic visual content for enhanced engagement.

• Performance Marketing Insights: Gaining a better understanding of how design impacts ad performance and conversion rates.

• E-commerce Design Principles: Learning best practices for designing within e-commerce ecosystems, if applicable to the company's customer base.

• Strategic Brand Development: Contributing to the evolution of the company's visual identity and brand strategy as the company scales.

📝 Enhancement Note: Highlighting potential challenges and corresponding growth opportunities provides a realistic view of the role and demonstrates how the company supports employee development. The core challenge lies in merging creative distinctiveness with performance-driven marketing goals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting lead magnet for a B2B SaaS product. What elements are critical?" (Focus on workflow, target audience consideration, visual hierarchy, and CTA design).

• "How would you approach designing ad templates for LinkedIn and Meta that capture the attention of experienced marketers, aligning with our brand's bold and witty personality?" (Discuss A/B testing ideas, visual hooks, brand integration, and audience segmentation).

Company & Culture Questions:

• "How do you interpret our brand tagline: 'A/B Testing Doesn't Have to be a Pain in the SaaS'? How would you translate this into visual design?" (Show your understanding of wit, SaaS context, and brand personality).

• "What does 'brand recognizes brand' mean to you in the context of marketing design, especially for a B2B SaaS company?" (Discuss your appreciation for high-quality design and peer recognition).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly define the problem, your solution (design process), and the results. Use slides to guide the audience.

• Highlight Figma Mastery: Be prepared to show examples of your Figma files, design systems, or component libraries to demonstrate your organizational and technical skills.

• Focus on Impact: Quantify results whenever possible. If exact numbers aren't available, discuss the intended impact and how the design supported it.

• Showcase Brand Nuance: Be ready to articulate how you captured the company's specific brand personality in your work.

• Engage Your Audience: Be conversational, ask clarifying questions, and be open to feedback during the presentation.

📝 Enhancement Note: Preparing for specific types of questions helps candidates anticipate what the company is looking for. The focus here is on strategic thinking, brand understanding, and demonstrating a results-oriented design approach relevant to B2B SaaS marketing.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight your strongest B2B SaaS marketing design projects. Emphasize case studies that demonstrate conversion optimization, sophisticated branding, and the creation of scalable design systems in Figma.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of relevant experience, proficiency in Figma and other design tools, and any experience with B2B SaaS, performance marketing, or e-commerce. Use keywords from the job description.

• Prepare Your Narrative: Practice presenting 2-3 key portfolio projects, focusing on the "show, don't tell" philosophy, quantifying results, and explaining how you captured the brand's unique personality. Be ready to discuss your template-based design approach.

• Company Research: Familiarize yourself with the company's current marketing efforts, brand voice, and target audience. Understand the core value proposition of their "Shoplift" product and how design supports it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.