Senior Growth Designer / Landing Page Designer

📍 Job Overview

Job Title: Senior Growth Designer / Landing Page Designer Company: Freebird Location: Remote (Venezuela, Bolivarian Republic of) Job Type: FULL_TIME Category: Growth Marketing / Design Operations Date Posted: 2025-09-26 Experience Level: 5-10 years

🚀 Role Summary

• Spearhead the design and execution of high-converting landing pages to fuel rapid company growth.
• Leverage direct-response marketing principles and conversion psychology to optimize funnel performance.
• Drive iterative design improvements through a robust A/B testing and CRO framework.
• Foster seamless collaboration across marketing, creative, and development teams to ensure cohesive customer journeys.

📝 Enhancement Note: This role is explicitly positioned as a "direct-response growth marketer in designer’s clothing," indicating a strong emphasis on measurable performance outcomes and revenue generation rather than purely aesthetic design. The focus is on understanding the psychology behind conversions and applying it directly to landing page strategies.

📈 Primary Responsibilities

• Design, build, and continuously iterate on a variety of paid landing pages, including long-form sales pages, offer pages, listicles, advertorials, quizzes, and hybrid Product Detail Pages (PDPs).
• Translate direct-response principles, growth hypotheses, and offer framing into polished, conversion-focused user experiences that align with premium brand aesthetics.
• Implement conversion psychology tactics such as urgency, scarcity, risk reversal, price anchoring, and social proof to maximize page impact and drive desired user actions.
• Structure landing page narratives with a clear storytelling flow (problem → agitation → solution → proof → offer → CTA) to guide users effectively toward conversion.
• Rapidly design and deploy multiple design variations for A/B testing, prioritizing speed of iteration to accelerate learning and growth.
• Collaborate closely with CRO strategists, copywriters, and media buyers to develop hypotheses, design experiments, and analyze results to drive meaningful lifts in Conversion Rate (CVR), Average Order Value (AOV), and Return on Ad Spend (ROAS).
• Partner with paid media, retention, and product teams to ensure funnel cohesion and a consistent brand experience from initial ad click through to final conversion.
• Work effectively with developers and copywriters to bring landing page designs to life with pixel-perfect execution and attention to detail.

📝 Enhancement Note: The responsibilities emphasize a hands-on, execution-focused approach to landing page design within a performance marketing context. The role requires not just creative design skills but also a deep understanding of marketing funnels, conversion optimization, and data-driven decision-making to directly impact revenue.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating practical application of design and marketing principles is paramount. Equivalent professional experience and demonstrable results will be highly valued.

Experience: 5+ years of experience designing high-converting DTC/eCommerce landing pages, either from a brand or agency background.

Required Skills:

• Proven ability to design, build, and iterate on high-performing landing pages across diverse formats (long-form sales pages, offer pages, listicles, advertorials, quizzes, hybrid PDPs).
• Deep understanding of conversion psychology and direct-response marketing principles, with a proven track record of applying them to drive measurable results.
• Expertise in designing for paid traffic funnels with a focus on optimizing CVR, AOV, and ROAS.
• Strong grasp of consumer psychology and effective offer framing techniques within the eCommerce landscape.
• Demonstrated ability to work in a rapid-test, scrappy growth environment where iteration speed is critical to success.
• Proficiency in design tools such as Figma, and familiarity with landing page builders like Webflow or Unbounce.
• Excellent collaboration and communication skills to partner effectively with cross-functional teams.
• Ability to translate data insights and CRO strategy into compelling visual designs.

Preferred Skills:

• Familiarity with Shopify platform and its design capabilities.
• Experience with subscription funnel design and optimization.
• Experience working with developers to implement and test landing pages.
• Understanding of SEO best practices for landing pages.

📝 Enhancement Note: The emphasis on a "direct-response mindset" and a portfolio tied to "measurable performance outcomes" strongly suggests that candidates will be evaluated not just on their design aesthetics but on their ability to directly contribute to revenue growth through their design work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio or detailed case studies showcasing your best eCommerce/DTC landing page work.
• Direct links to live landing pages, funnels, or specific A/B tests you have designed and optimized, or high-fidelity mockups/screenshots if live links are not feasible.
• Clear documentation of the performance impact of your designs, including specific metrics such as CVR, AOV, ROAS, LTV, or other relevant Key Performance Indicators (KPIs).
• Examples demonstrating your ability to design for various landing page types (sales pages, advertorials, listicles, quizzes, hybrid PDPs) and funnel archetypes.

Process Documentation:

• Showcase a process for translating marketing briefs and growth hypotheses into actionable design concepts and wireframes.
• Illustrate your methodology for rapid iteration and A/B testing, including how you define test parameters and analyze results.
• Provide examples of how you integrate user psychology and direct-response principles into your design workflow.
• Demonstrate how you collaborate with copywriters, developers, and media buyers throughout the design and implementation lifecycle.

📝 Enhancement Note: The application explicitly requires a portfolio that demonstrates "measurable performance outcomes." This means candidates should be prepared to present not just the visual design of their work, but also the data and results that prove its effectiveness in driving conversions and revenue.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Senior Growth Designer with 5-10 years of experience in a fully remote role, targeting U.S. preferences, a competitive market range would typically fall between $100,000 - $150,000 USD annually. This estimate considers factors like the company's DTC focus, growth stage, and the demand for specialized conversion design skills.

Benefits:

• Competitive compensation package.
• Performance bonus opportunities, directly linking compensation to impactful results.
• 401(k) with employer match, supporting long-term financial planning.
• Comprehensive health, dental, and vision insurance, covering essential medical needs.
• Unlimited Paid Time Off (PTO) and flexible work hours, promoting work-life balance and autonomy.
• Free company products, team discounts, and early access to new launches, fostering brand advocacy and engagement.

Working Hours: This is a FULL_TIME role, typically equating to 40 hours per week. However, the "flexible work hours" and "fully remote" nature suggest a focus on output and results rather than strict adherence to a 9-to-5 schedule, allowing for asynchronous collaboration.

📝 Enhancement Note: The "U.S. preferred, flexible timezone" for remote work, combined with a fully remote setup, suggests that candidates within the U.S. may receive priority or a slightly different compensation structure than those in other regions. The salary estimate is based on U.S. market benchmarks for similar senior-level design and growth roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, specifically in the grooming sector. This industry is characterized by a heavy reliance on performance marketing, digital channels, and a strong focus on customer acquisition and retention. Company Size: Freebird is described as a "nine-figure business" and among the "fastest-growing DTC brands," implying a scalable, well-funded, and rapidly expanding organization. While an exact employee count isn't provided, this suggests a company with established processes but still retaining a dynamic, growth-oriented culture. Founded: The founding date is not specified, but the company's rapid growth trajectory indicates a relatively modern, agile, and innovative approach to business.

Team Structure:

• The Growth Designer will likely be part of a performance marketing or growth team, working closely with media buyers, copywriters, CRO specialists, and potentially other designers.
• Collaboration is expected across paid media, retention, and product teams, indicating a cross-functional operational structure.
• Reporting likely goes up through a Head of Growth, VP of Marketing, or similar leadership role focused on driving customer acquisition and revenue.

Methodology:

• A "test-everything mentality," "relentless innovation," and focus on "high-converting funnels" point to a data-driven, experimental approach to growth.
• Emphasis on "bold creative" paired with performance marketing suggests a culture that balances brand identity with measurable results.
• The role's description as "direct-response growth marketer in designer’s clothing" signifies a culture that values tangible business impact above all else.

Company Website: myfreebird.com

📝 Enhancement Note: As a fast-growing DTC brand, Freebird likely fosters a culture of agility, experimentation, and a strong focus on measurable results. The ideal candidate will thrive in an environment where their design work directly contributes to business growth and can adapt quickly to evolving marketing strategies.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role, indicating a need for significant independent contribution, strategic thinking, and proven expertise. The "Senior Growth Designer" title suggests a focus on driving growth initiatives through design, rather than pure aesthetic or UX design. The role implies ownership and leadership within its domain.

Reporting Structure: The Senior Growth Designer will likely report to a Marketing Manager, Head of Growth, or a similar senior leader responsible for customer acquisition and revenue generation. They will collaborate extensively with peers in copywriting, media buying, and development.

Operations Impact: The core function of this role is to directly impact revenue through the design and optimization of high-converting landing pages and funnels. Success will be measured by improvements in key performance metrics like CVR, AOV, and ROAS, making this a high-impact position within the company's growth engine.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in direct-response marketing, conversion psychology, and advanced A/B testing methodologies specific to DTC e-commerce.
• Leadership Potential: As a senior member of the team, there's potential to mentor junior designers, lead design initiatives for new growth experiments, or even transition into a Growth Marketing or CRO strategy role.
• Strategic Influence: The role offers a chance to significantly influence the company's growth strategy by identifying and executing on new funnel ideas and optimization opportunities.
• Industry Exposure: Gain experience in a rapidly growing DTC company, learning best practices in performance marketing and e-commerce growth.

📝 Enhancement Note: This role offers a clear path for growth within performance marketing and design, particularly for individuals who excel at data-driven design and achieving measurable business outcomes. The "senior" designation implies a high degree of autonomy and responsibility.

🌐 Work Environment

Office Type: Fully remote, with a preference for candidates able to work within U.S. time zones. This indicates a distributed team structure where communication and collaboration rely heavily on digital tools.

Office Location(s): While the job listing mentions Venezuela as a location, the "U.S. preferred, flexible timezone" for remote work suggests that candidates within the United States are the primary target. This implies that while the company may have operations or legal entities in various regions, the core remote team for this role is envisioned to be U.S.-based. The mention of Venezuela might indicate a broader remote hiring policy or a specific need for talent in that region, though the preference for U.S. time zones is a key qualifier.

Workspace Context:

• A fully remote environment requires strong self-discipline, time management, and proactive communication skills from team members.
• Expect to utilize a suite of digital collaboration and design tools (e.g., Figma, Slack, project management software) to interact with team members and execute tasks.
• Opportunities for collaboration will be primarily digital, requiring clear articulation of ideas and feedback through virtual channels.

Work Schedule: The role offers "Unlimited PTO & flexible work hours," indicating a results-oriented work culture where employees are trusted to manage their time effectively to meet business objectives. While the standard working hours are likely around 40 per week, the flexibility allows for adaptation to different time zones and personal schedules, provided that collaboration and timely delivery are maintained.

📝 Enhancement Note: The combination of "remote sole" work and "U.S. preferred, flexible timezone" for a role listed with a Venezuelan location creates a unique dynamic. Candidates should clarify their eligibility and expectations regarding time zone alignment and potential regional compensation differences. The emphasis on flexibility points to a trust-based culture focused on output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on your portfolio and case studies. Ensure they clearly demonstrate your ability to design high-converting landing pages and showcase measurable performance improvements (CVR, AOV, ROAS).
• Screening Call: Expect to discuss your experience, your approach to direct-response design, and your understanding of conversion psychology. Be prepared to elaborate on specific examples from your portfolio.
• Design Challenge/Case Study Presentation: You may be asked to present a detailed case study of a successful landing page or funnel you designed, explaining your strategic choices, the design process, and the resulting business impact. Alternatively, a practical design challenge might be given.
• Team/Stakeholder Interviews: Interviews with marketing leaders, copywriters, or media buyers to assess your collaboration style, communication skills, and ability to integrate with the existing team.
• Final Interview: Likely with a senior leader (e.g., Head of Growth, VP Marketing) to discuss strategic alignment, long-term vision, and cultural fit.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the design solutions implemented, and the specific, measurable results achieved (e.g., "Increased CVR by 15%," "Boosted AOV by $10").
• Showcase Process: Don't just show the final design; explain your thought process, the research undertaken, the hypotheses tested, and why you made specific design decisions.
• Highlight Direct Response: Focus on elements that demonstrate your understanding of direct-response marketing – offer framing, scarcity tactics, clear CTAs, persuasive storytelling, and trust-building elements.
• Tailor to Freebird: If possible, subtly tailor your portfolio presentation to highlight work that aligns with Freebird's DTC grooming niche and their emphasis on rapid growth and testing.

Challenge Preparation:

• Understand the Funnel: Be ready to discuss the entire customer journey from ad click to conversion and how your designs support each stage.
• Practice Articulation: Clearly explain your design rationale, focusing on how each element contributes to conversion goals and business objectives.
• Data-Driven Justification: Prepare to back up your design choices with data, user psychology principles, or A/B testing insights.

📝 Enhancement Note: The application explicitly states that "Applications without portfolios or relevant work examples will not be considered." This underscores the critical importance of a robust, results-oriented portfolio for this role. Candidates should prioritize showcasing quantifiable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma is explicitly mentioned as a preferred tool. Proficiency in other industry-standard design software is likely beneficial.
• Landing Page Builders: Familiarity with tools like Unbounce is a significant plus, indicating a need for hands-on experience in building and deploying pages quickly.
• Web Development Tools: Webflow is mentioned, suggesting comfort with or ability to learn more advanced website builders that offer greater design control and potentially custom code integration.

Analytics & Reporting:

• A/B Testing Platforms: Experience with tools for setting up, running, and analyzing A/B tests is crucial (e.g., Google Optimize, Optimizely, VWO).
• Web Analytics: Proficiency in tools like Google Analytics to understand user behavior, track conversions, and measure campaign performance.
• CRM & Sales Data: While not explicitly mentioned, understanding how landing page performance ties into CRM data (e.g., Salesforce, HubSpot) and sales metrics is important for demonstrating ROI.

CRM & Automation:

• E-commerce Platforms: Familiarity with Shopify is a preferred skill, indicating that the candidate should understand its ecosystem and design constraints/opportunities.
• Marketing Automation: Understanding how landing pages integrate with email marketing platforms or broader marketing automation workflows.

📝 Enhancement Note: The mention of Figma, Webflow, and Unbounce points to a tech stack that prioritizes flexibility, speed, and direct control over landing page creation and optimization, allowing for rapid experimentation.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A relentless focus on driving business growth through experimentation, innovation, and data-driven decision-making.
• Performance-Oriented: Prioritizing measurable results and tangible impact on revenue and key business metrics.
• Customer-Centricity: Understanding consumer psychology and designing experiences that resonate with and convert the target audience.
• Agility & Speed: Embracing a fast-paced environment where rapid iteration and testing are key to success.
• Collaboration: Working effectively across teams to achieve shared goals and ensure cohesive customer journeys.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with copywriters, media buyers, CRO strategists, and developers, requiring clear communication and a shared understanding of goals.
• Data-Driven Feedback: Collaboration will likely involve sharing A/B test results, user feedback, and performance data to inform design decisions and iterations.
• Iterative Partnership: The process involves continuous feedback loops and collaborative problem-solving to optimize landing page performance.

📝 Enhancement Note: The company's emphasis on "test-everything mentality" and "relentless innovation" suggests a culture that values proactive contributions, willingness to experiment, and a data-informed approach to problem-solving within the growth and marketing functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: The primary challenge will be to create landing pages that are both visually appealing and on-brand, while aggressively driving conversions.
• Rapid Iteration Demands: The need for speed in testing means designs must be produced quickly, requiring efficient workflows and the ability to make swift decisions.
• Cross-Functional Alignment: Ensuring all stakeholders (media buyers, copywriters, developers) are aligned on test hypotheses, design requirements, and implementation timelines can be complex in a fast-paced environment.
• Data Interpretation: Effectively translating complex A/B test results and user behavior data into actionable design improvements.

Learning & Development Opportunities:

• Deep Dive into DTC Growth: Gain in-depth expertise in the nuances of DTC e-commerce growth strategies, funnel optimization, and performance marketing design.
• Mastering Conversion Psychology: Develop advanced skills in applying psychological principles to drive consumer behavior and optimize conversion rates.
• Advanced A/B Testing: Hands-on experience with sophisticated A/B testing methodologies and CRO strategies.
• Exposure to High-Growth Environment: Work within a dynamic, fast-growing company, offering exposure to scalable business operations and strategic decision-making.

📝 Enhancement Note: The challenges presented are inherent to high-growth, performance-driven roles. Successfully navigating these challenges will provide significant opportunities for professional development and career advancement within the growth marketing and design space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page for a new DTC product launch. What key elements would you focus on, and how would you measure success?" (Focus on funnel stages, conversion psychology, offer framing, and key metrics like CVR/AOV/ROAS.)
• "Walk us through a time you designed an A/B test for a landing page. What was the hypothesis, what did you design, what were the results, and what did you learn?" (Highlight your iterative process, data analysis skills, and ability to draw insights.)
• "How do you balance maintaining a strong brand aesthetic with the aggressive demands of direct-response marketing and rapid testing?" (Emphasize your ability to integrate brand guidelines with conversion-focused design elements.)

Company & Culture Questions:

• "What interests you about Freebird and our mission in the grooming industry?" (Research the company's products, mission, and recent growth.)
• "How do you approach collaboration with copywriters and media buyers when their goals might seem to conflict with design best practices?" (Demonstrate your ability to find solutions that benefit the overall growth objective.)
• "How do you stay updated on the latest trends in conversion design and performance marketing?" (Showcase your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each example, clearly outline the Problem, your Approach/Solution, and the Results (quantified wherever possible).
• Highlight Impact: Explicitly state the performance improvements achieved (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%", "Improved ROAS by Z%").
• Explain Your 'Why': Be ready to articulate the strategic reasoning behind your design choices, linking them back to conversion psychology, user behavior, or business objectives.
• Showcase Iteration: If possible, present examples of how you iterated on a design based on A/B test results or user feedback.

📝 Enhancement Note: Given the explicit requirement for a portfolio tied to performance outcomes, interview preparation should heavily focus on being able to articulate the business impact of your design work with specific data and strategic reasoning.

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📌 Application Steps

To apply for this Senior Growth Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features eCommerce/DTC landing page designs with a clear emphasis on measurable performance outcomes (CVR, AOV, ROAS). Include Figma links or detailed case studies with specific metric improvements.
• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in direct-response design, conversion psychology, A/B testing, and driving revenue growth for DTC brands. Use keywords from the job description.
• Prepare Your Narrative: Practice articulating your design process, your understanding of conversion psychology, and the business impact of your work. Be ready to discuss specific case studies in detail during interviews.
• Company Research: Familiarize yourself with Freebird's brand, products, and market position. Understand their target audience and how your design expertise can contribute to their continued growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.