Senior Graphic Designer*in (m/w/d) mit Videography-Fokus

📍 Job Overview

Job Title: Senior Graphic Designer*in (m/w/d) mit Videography-Fokus

Company: MRP My Recruitment Partners Ltd. (representing PYNEMA)

Location: Munich, Bavaria, Germany

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: March 03, 2026

Experience Level: Mid-Senior Level (3-4+ years)

Remote Status: On-site (with regular on-site client shootings)

🚀 Role Summary

• Spearhead the visual identity and content creation for PYNEMA's e-commerce marketing efforts, with a strong emphasis on videography.

• Develop and execute high-quality video and content concepts for both performance-driven and brand campaigns, directly impacting client success.

• Drive innovative creative strategies by actively integrating and experimenting with AI tools in content creation workflows.

• Collaborate directly with a leading client base in the e-commerce sector, ensuring a consistently high visual standard and client satisfaction.

📝 Enhancement Note: This role is a critical "hands-on" creative position, not an oversight role. The emphasis on "regelmäßige Vor-Ort-Shootings bei Kunden" and direct client interaction indicates a need for strong field production skills and client-facing communication beyond typical agency roles. The mention of AI tools suggests a forward-thinking approach to creative production and efficiency.

📈 Primary Responsibilities

• Creative Concept Development: Conceptualize and develop compelling video and content strategies for performance marketing campaigns, brand building, and customer journey optimization.

• End-to-End Videography Production: Plan, execute, and manage on-site video and photo shoots at client locations, overseeing all aspects from pre-production to post-production (editing, sound, color grading).

• Visual Quality Assurance: Maintain and elevate PYNEMA's commitment to high visual standards across all client deliverables, ensuring brand consistency and aesthetic excellence.

• Client Relationship Management: Serve as a primary creative point of contact for clients, managing briefings, providing creative direction, and ensuring successful project completion.

• AI Integration & Innovation: Proactively research, test, and implement AI tools and technologies within creative workflows to enhance efficiency, generate new ideas, and optimize content creation processes.

• Performance-Oriented Creative Design: Translate client objectives, target audience insights, funnel logic, and Key Performance Indicators (KPIs) into visually effective and conversion-driving creative assets.

• Content Optimization & Evolution: Continuously analyze the performance of existing content formats and proactively develop new, innovative content approaches to meet evolving market demands and client goals.

• Cross-Functional Collaboration: Work closely with the internal performance marketing team and management to align creative strategies with overall marketing objectives and client success metrics.

📝 Enhancement Note: The responsibilities clearly indicate a need for a hybrid creative professional who can manage both the strategic conceptualization and the practical execution of visual content, with a significant focus on video. The integration of AI tools is a key differentiator for this role, suggesting that candidates who can demonstrate experience or a strong aptitude in this area will be highly valued.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Film Production, Visual Arts, Marketing, or a related field is typically expected for a role of this seniority. Equivalent practical experience will also be considered.

Experience: Minimum of 3-4 years of professional experience as a Graphic Designer, Creative Designer, or Videographer, preferably within an e-commerce, performance marketing, or agency environment.

Required Skills:

• Videography Expertise: Exceptional skills in video concept development, on-location shooting (lighting, sound, camera operation), and post-production editing.

• Photography Acumen: A strong understanding of photographic principles and the ability to capture high-quality still imagery.

• Creative Concepting & Storytelling: Proven ability to develop emotionally resonant, clear, and performance-focused creative concepts and narratives.

• AI Tool Proficiency: Active engagement with and practical application of AI tools for content creation, editing, automation, and workflow enhancement.

• Creative Production Management: Experience in planning, structuring, and executing creative production projects, including managing shoot logistics and post-production pipelines.

• Performance Marketing Understanding: A solid grasp of how creative assets contribute to conversion rates, brand building, and overall marketing performance.

• Client Communication & Management: Excellent verbal and written communication skills for effective client interaction, briefing, and feedback management.

• German Language Proficiency: C2 (Native/Bilingual) level.

• English Language Proficiency: B2 (Upper Intermediate) level.

• Location: Residence in or near Munich for regular on-site client visits.

Preferred Skills:

• Experience with motion graphics and animation.

• Familiarity with CRM platforms and marketing automation tools for understanding campaign context.

• Knowledge of A/B testing principles for creative optimization.

• Experience in team leadership or mentoring junior creatives.

📝 Enhancement Note: The emphasis on AI affinity is a significant requirement. Candidates should be prepared to articulate specific AI tools they have used and how they have integrated them into their creative process to drive efficiency or improve output quality. The combination of high-level creative skills with practical, on-site production and client-facing abilities is key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Videography Projects: Showcase a range of video production work, including concept, execution, and final edited pieces, highlighting your role and contribution.

• Performance-Oriented Case Studies: Present projects where your creative work directly contributed to measurable business outcomes (e.g., increased conversion rates, improved engagement, stronger brand recall). Quantify results where possible.

• AI Integration Examples: If possible, include examples of how AI tools were used in your workflow, demonstrating innovation and efficiency gains.

• Client Collaboration Examples: Highlight projects where you managed client relationships, from initial briefing to final delivery, showcasing your communication and stakeholder management skills.

• Visual Design Range: Include examples of graphic design work that demonstrate versatility and an understanding of different brand aesthetics and marketing objectives.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical creative workflow, from concept ideation and client briefing to production planning, execution, and post-production.

• AI Workflow Integration: Detail how you approach integrating AI tools into your established creative processes, explaining the benefits and potential challenges.

• Performance Measurement: Demonstrate how you track and measure the success of your creative output, linking it back to client KPIs and business objectives.

📝 Enhancement Note: The portfolio is crucial for this role. It needs to demonstrate not just aesthetic skill but also strategic thinking, client management capability, and an understanding of performance marketing. The inclusion of AI integration in the portfolio will be a strong differentiator.

💵 Compensation & Benefits

Salary Range: Based on similar Senior Graphic Designer and Videographer roles in Munich, Germany, with 3-4+ years of experience and a focus on performance marketing and client interaction, a salary range of €50,000 - €65,000 per year is estimated. This range accounts for the specialized skills in videography, AI integration, and direct client-facing responsibilities.

Benefits:

• Monthly €50 subsidy for Urban Sports membership: Encourages an active and healthy lifestyle.

• Spenditcard: A flexible benefit card for various expenses (e.g., dining, shopping, travel).

• Investment in Personal Growth: Significant investment in team member development and further training.

• Team Events: Regular celebrations of success, fostering team spirit.

• Long-Term Client Contracts: Provides job security and stability.

Working Hours: Approximately 40 hours per week, with potential for flexibility based on project needs and client demands.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Munich, considering the required experience level and specialized skills. The benefits package, particularly the investment in personal growth and the Urban Sports subsidy, aligns with modern employee wellness and development initiatives. The explicit mention of "Fehlt dir etwas? Dann schreib uns in deiner Bewerbung" indicates a willingness to negotiate or tailor benefits for the right candidate.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, specifically E-commerce Marketing and Performance-Driven Creative Production.

Company Size: PYNEMA is a growing team of currently eight individuals, indicating a dynamic, agile, and potentially close-knit work environment.

Founded: The founding date is not specified, but the company is described as having "long-term customer contracts" and being "come to stay," suggesting a stable and established entity within its market.

Team Structure:

• Lean & Agile: A team of eight suggests a flat hierarchy with direct communication lines.

• Specialized Roles: Clear mention of "Performance-Marketing" and "Geschäftsführung" alongside the creative role indicates specialized functions.

• Collaborative Focus: The emphasis on "Teamspirit," "Gestaltungsspielraum," and working "füreinander" points to a highly collaborative and supportive culture.

• Cross-Functional Interaction: The Senior Graphic Designer will work closely with Performance Marketing and Management, requiring strong interdepartmental communication.

Methodology:

• Values-Oriented: A strong emphasis on company values and quality in e-commerce marketing.

• Quality-First Approach: Commitment to high-quality content for leading clients.

• Performance-Driven: Creatives are designed as levers for conversion and brand building.

• Process-Oriented: Clear processes are in place, balanced with significant creative freedom.

• Data-Informed: Understanding of KPIs, funnel logic, and target audience insights guides creative output.

Company Website: https://pynema.de/

📝 Enhancement Note: PYNEMA appears to be a boutique agency or specialized marketing firm focused on delivering high-impact e-commerce solutions. The culture seems to blend a strong work ethic and focus on results with a supportive team environment and a commitment to employee growth.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer with a Videography focus. It implies a level of autonomy, expertise, and client-facing responsibility beyond a junior or mid-level position. It's a "hands-on" senior role, not a managerial one, but requires significant experience and initiative.

Reporting Structure: The role reports to the management team and collaborates closely with the performance marketing department. There is no disciplinary leadership responsibility mentioned for this position.

Operations Impact: The Senior Graphic Designer's work directly influences client success by creating high-converting creative assets for e-commerce performance marketing and brand campaigns. This impact is measured through KPIs, conversion rates, and client retention, making the role pivotal in driving revenue for PYNEMA's clients.

Growth Opportunities:

• Skill Specialization: Deepen expertise in videography, AI-driven content creation, and performance marketing creative strategies.

• Client Portfolio Expansion: Gain experience working with a diverse range of leading e-commerce brands.

• Creative Innovation: Opportunity to pioneer new creative approaches and integrate cutting-edge technologies like AI.

• Professional Development: Active investment in further training and development, as highlighted by the company's commitment to employee growth.

• Potential for Increased Project Ownership: As the team grows and processes evolve, there may be opportunities for greater project leadership within the creative domain.

📝 Enhancement Note: While this is not a management track role, the "Senior" title and the emphasis on client interaction and AI integration suggest significant growth potential within specialized creative domains. The company's stated commitment to investing in employee development is a strong indicator of growth opportunities.

🌐 Work Environment

Office Type: The job description mentions "regelmäßige Vor-Ort-Shootings bei Kunden" in and around Munich, indicating that the primary work environment will be a mix of client sites and potentially a central office for post-production, team meetings, and administrative tasks. The specific nature of the "PYNEMA" office is not detailed but is implied to be a collaborative workspace for the team of eight.

Office Location(s): Munich & surrounding areas for client shoots. The central PYNEMA office location is not explicitly stated but is implied to be in or accessible from Munich.

Workspace Context:

• Dynamic & Client-Centric: The work environment involves regular shifts between client premises and internal creative tasks, requiring adaptability.

• Technology-Rich: Access to necessary equipment and software for high-quality video production, editing, and AI-assisted content creation is implied.

• Collaborative Atmosphere: The small team size and emphasis on "Teamspirit" suggest an environment where open communication and mutual support are valued.

• Creative Freedom: Opportunities for independent work and creative exploration are emphasized.

Work Schedule: Standard full-time hours (approximately 40 hours/week), with the understanding that creative project deadlines and on-site client shoots may require flexibility.

📝 Enhancement Note: Candidates should be comfortable with a hybrid work setup that heavily involves travel to client sites for shooting, alongside dedicated time for editing and conceptualization. This is not a purely remote role, and on-site presence is critical for client engagement and production quality.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit CV, cover letter, and portfolio.

2. Initial Screening: Review of application and portfolio for alignment with requirements and desired experience.

3. First Interview (likely with Hiring Manager/Team Lead): Focus on background, experience, creative approach, understanding of performance marketing, and initial assessment of AI tool familiarity.

4. Creative Task/Case Study: A practical assignment or case study designed to evaluate your conceptual thinking, storytelling ability, and technical skills (e.g., editing a short video, developing a creative concept for a client brief). This may involve demonstrating AI tool usage.

5. Second Interview (potentially with Management/Founders): Deeper dive into strategic thinking, client management approach, cultural fit, and discussion of growth aspirations.

6. Final Decision: Offer extended to the selected candidate.

Portfolio Review Tips:

• Showcase Video Skills Prominently: Ensure your portfolio heavily features your videography work, from concept to final edit.

• Quantify Impact: For case studies, clearly state the project goals, your role, the creative solution, and the measurable results (e.g., conversion rate increase, engagement metrics). Use specific numbers.

• Highlight AI Integration: If you have examples of using AI tools to streamline your workflow, enhance creativity, or achieve specific results, include them and explain the process.

• Demonstrate Client Communication: Be ready to walk through projects that involved direct client interaction, explaining how you managed feedback and ensured client satisfaction.

• Tailor to Performance Marketing: Frame your work in the context of performance goals – how did your creative drive conversions or achieve specific KPIs?

• Conciseness is Key: Organize your portfolio for easy navigation and highlight your strongest, most relevant work upfront.

Challenge Preparation:

• Anticipate Creative Briefs: Be prepared to receive a hypothetical client brief and develop a concept, storyboard, or even a short script within a given timeframe.

• Focus on Storytelling: Practice articulating the narrative and emotional arc of your video concepts.

• AI Tool Familiarity: Be ready to discuss which AI tools you use or would use for specific tasks (e.g., scriptwriting assistance, image generation, video editing enhancements) and why.

• Technical Proficiency: Be prepared to discuss your editing software and workflow, and potentially demonstrate basic editing skills if required.

• Client-Centric Mindset: Frame your solutions around client needs and objectives.

📝 Enhancement Note: The emphasis on client interaction and performance marketing means the interview process will likely assess not just creative talent but also business acumen and client-facing professionalism. The AI component is a significant factor and should be addressed proactively in both the portfolio and interview.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve (proficiency expected).

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• AI Content Creation Tools: Tools for script generation, image generation (e.g., Midjourney, DALL-E), video editing assistance, voiceover generation, music composition (specific tools may vary, but familiarity with emerging AI tech is key).

• Project Management Tools: (Likely used internally) e.g., Asana, Trello, Jira, or similar for workflow management.

Analytics & Reporting:

• Familiarity with understanding analytics dashboards (e.g., Google Analytics, social media platform analytics) to inform creative decisions and measure performance.

CRM & Automation:

• While not directly managing CRM, understanding how creative assets are deployed within CRM and marketing automation systems (e.g., for email campaigns, ad platforms) is beneficial.

• Familiarity with ad platforms like Meta Ads, Google Ads for understanding creative requirements.

📝 Enhancement Note: Proficiency in industry-standard creative software is a given. The critical differentiator here is the demonstrated ability and willingness to integrate AI tools into the workflow. Candidates should be prepared to discuss their experience with a variety of AI platforms relevant to creative production.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A core value, evident in the pursuit of high-quality content and client satisfaction.

• Customer Focus: Dedication to serving leading clients with "high-quality content" and "direct customer interaction."

• Team Spirit & Collaboration: Emphasis on mutual support, working "füreinander," and celebrating successes together.

• Innovation & Growth: Commitment to personal development and embracing new technologies like AI.

• Performance & Results: Creatives are viewed as "hebel" (levers) for conversion and brand building.

• Proactivity & Ownership: Encouragement of independent work, initiative, and solution-oriented approaches.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with Performance Marketing and Management is essential.

• Direct Client Engagement: Proactive and clear communication with clients is a key aspect of the role.

• Feedback Culture: Likely an environment where constructive feedback is exchanged to drive continuous improvement.

• Shared Success: Team events and a focus on collective achievements foster a collaborative spirit.

📝 Enhancement Note: The culture appears to be a blend of high performance and strong team camaraderie. Candidates who thrive in environments where they can take ownership, collaborate closely, and continuously learn will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Demands: Creating art that also drives measurable business results requires strategic thinking and adaptability.

• On-site Client Production Logistics: Managing shoots at various client