Senior Graphic Designer - Web & Brand

📍 Job Overview

Job Title: Senior Graphic Designer - Web & Brand

Company: Rankings.io

Location: St. Louis, Missouri, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 09, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in enhancing the visual strategy and execution for client-facing digital assets, focusing on conversion-optimized web designs and robust brand identities.

• The Senior Graphic Designer will be instrumental in developing modern, high-impact visuals across websites, brand systems, social media, and digital marketing collateral.

• This position requires a strong ability to translate client goals into compelling visual narratives that drive engagement and conversions, leveraging both custom design and theme-based approaches.

• The role emphasizes collaboration within a fully remote, cross-functional team environment, requiring proactive ownership and a commitment to maintaining high design standards.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a specific emphasis on Web & Brand. The "Senior" designation implies a need for strategic thinking, mentorship capabilities, and a high degree of autonomy in design execution and process improvement, extending beyond pure execution. The focus on "conversion-optimized" and "client goals" indicates a direct link to revenue-generating activities, making this role critical for the company's GTM strategy.

📈 Primary Responsibilities

• Website & Landing Page Design: Develop visually engaging, user-friendly, and conversion-focused designs for websites and landing pages, adhering to best practices for grid layouts, engagement, and user experience. This includes creating custom designs from scratch and enhancing existing theme-based templates.

• Brand Identity Development: Create original logo designs, refine existing brand identities for law firms, and develop comprehensive brand guides that clearly define typography, color palettes, logo usage guidelines, and overall visual identity rules to ensure brand consistency.

• Digital Marketing & Social Media Assets: Design on-brand visuals, ad creatives, infographics, and social media graphics for both organic and paid campaigns that capture attention, reinforce client authority, and drive campaign performance.

• Visual Storytelling & Conversion Strategy: Utilize design, graphics, and messaging to effectively tell client stories and craft compelling visual calls-to-action that are expert-level in converting and differentiating clients in competitive markets.

• Cross-Functional Collaboration: Partner with Design Leadership, Project Management, Account Management, Development, SEO, and Social teams to ensure all creative deliverables are aligned with client expectations, campaign objectives, and performance insights, leveraging conversion-focused creative assets.

• Quality Control & Process Optimization: Maintain and elevate high standards of design excellence, ensuring consistency in systems and processes, and refining reusable design frameworks and templates for scalability and efficiency.

• Trend & Technology Integration: Stay current with design trends, UX/UI best practices, and emerging creative technologies, including AI design tools and workflows, to increase creative efficiency while upholding quality and innovation.

• Project Ownership & Deadline Management: Take full ownership of design deliverables, manage deadlines effectively in a fast-paced environment, and operate with a high level of initiative and proactive problem-solving.

📝 Enhancement Note: The responsibilities highlight a strong focus on conversion optimization, which is a key performance indicator in revenue operations and GTM strategies. The expectation to "elevate our theme library" suggests a role in productizing design assets for broader application, a common efficiency play in operations. The explicit mention of AI tools indicates a forward-thinking approach to design workflow efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent expertise and practical application of design principles is paramount.

Experience: 6+ years of dedicated experience in graphic design, web design, and brand design, with a preference for candidates who have agency experience.

Required Skills:

• Web Design Expertise: Proven ability to create conversion-optimized designs for digital platforms, including responsive websites, hero banners, and landing pages.

• Brand Design Proficiency: Senior-level knowledge in creating original logos and comprehensive brand identities, including the development of brand guides.

• Software Mastery: Expert proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).

• Conversion-Focused Design: Advanced understanding of Conversion Rate Optimization (CRO), User Experience (UX), User Interface (UI) principles, and visual hierarchy specifically for websites and landing pages.

• Social Media Graphics: Strong proficiency in creating compelling graphics for both paid social advertising and organic social media content.

• Image Editing & Optimization: Skill in editing and optimizing photography and graphics to complement website, video, and digital content.

• Collaboration & Communication: Excellent interpersonal, communication, and collaboration skills, with the ability to thrive in remote, cross-functional teams and present ideas effectively to clients and internal stakeholders.

• Project & Time Management: Strong organizational skills with the ability to manage and deliver multiple projects simultaneously in a fast-paced, deadline-driven environment.

• Quality & Initiative: Exceptional attention to detail, strong file organization, design accuracy, and a proactive approach to driving improvements and taking ownership.

• AI Design Tool Familiarity: Experience with or a strong willingness to explore and leverage AI-based design tools for enhanced efficiency.

Preferred Skills:

• Motion Graphics: Proficiency in creating animated branded assets, video intros/outros, and transitions using After Effects or similar tools.

• Video Editing: Experience in editing raw footage into polished short-form video content for web and social media using Adobe Premiere, Final Cut Pro, or similar software.

• Art Direction: Ability to provide direction for photo and video shoots to align with client brands, themes, and differentiating factors.

• HTML5 Ad Design: Experience creating interactive ads using tools such as Google Web Designer or Adobe Animate.

📝 Enhancement Note: The combination of "6+ years of experience" and "Senior-level knowledge" clearly positions this as a mid-to-senior level role. The emphasis on CRO, UX/UI, and conversion is crucial for candidates to highlight in their applications, as these are directly tied to revenue generation and GTM effectiveness. The inclusion of AI tools as a required skill, even if for efficiency, points to the company's focus on modernizing workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Website Designs: Showcase examples of websites and landing pages designed with a clear focus on user experience, conversion goals, and measurable impact. Highlight specific design choices that contributed to increased engagement or conversions.

• Brand Identity Systems: Present comprehensive brand identity projects, including original logo designs, full brand guides (typography, color, usage rules), and examples of how these identities were applied across various marketing materials.

• Digital Marketing & Social Media Campaigns: Include examples of ad creatives, social media graphics (paid and organic), and infographics that demonstrate an understanding of platform best practices, visual storytelling, and campaign objectives.

• Problem/Solution Case Studies: For key projects, outline the client's challenge, your design approach, the solutions implemented, and the resulting outcomes or performance improvements (e.g., increased click-through rates, lead generation, brand recognition).

Process Documentation:

• Design Workflow Documentation: Be prepared to discuss your personal design workflow, from initial brief and conceptualization to final delivery and iteration, emphasizing how you maintain quality and efficiency.

• Collaboration & Feedback Integration: Demonstrate how you incorporate feedback from cross-functional teams and clients into your design process, showcasing your ability to manage constructive criticism and iterate effectively.

• System & Template Contribution: If applicable, showcase any experience in developing or contributing to reusable design systems, frameworks, or templates that improve scalability and consistency across projects.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. The emphasis here is not just on aesthetics but on the impact of the design. Candidates should be prepared to articulate the "why" behind their design decisions and quantify results wherever possible, aligning with the data-driven nature of operations roles. Demonstrating an understanding of process and efficiency in design is also key.

💵 Compensation & Benefits

Salary Range: Starting Salary of $80,000 USD per year.

Benefits:

• Health Insurance: 100% employer-paid health insurance coverage for employees.

• Paid Time Off: Unlimited Paid Time Off (PTO).

• Wellness: $100 Wellness Reimbursement Program and monthly wellness days.

• Retirement: 401(k) with a 3% employer match (SIMPLE IRA match is also mentioned, indicating potential structure variations or previous offerings, but 401k with match is current).

• Remote Work: Fully remote work environment, allowing for work from home.

Working Hours: The role implies a standard 40-hour work week, common for full-time positions, with the flexibility inherent in a remote work arrangement.

📝 Enhancement Note: The stated starting salary of $80,000 USD for a Senior Graphic Designer in the US is competitive, especially for a fully remote role. The benefits package is robust, particularly the 100% employer-paid health insurance and unlimited PTO, which are strong indicators of a company culture that values employee well-being and work-life balance. The mention of both SIMPLE IRA and 401(k) match might indicate a transition or dual offering but the core is the employer contribution to retirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing, specifically focusing on SEO and lead generation for personal injury law firms.

Company Size: 150+ employees, indicating a mid-sized organization with established processes but still agile enough for significant impact.

Founded: 2014 (derived from company description context, suggesting a decade of experience and growth).

Team Structure:

• Design Team: Operates as a specialized unit within the broader marketing and client services structure. Likely includes Design Leadership, Project Management, and other designers.

• Cross-Functional Integration: Strong emphasis on collaboration with Project Management, Account Management, Development, SEO, and Social media teams to ensure holistic client success.

• Reporting: The Senior Graphic Designer will likely report to Design Leadership or a Creative Director, with direct collaboration across various departments.

Methodology:

• Data-Driven Design: Emphasis on conversion-optimized designs and leveraging performance insights to inform creative decisions.

• Agile Operations: Fast-paced environment where quality is maintained despite speed, suggesting efficient workflows and clear processes.

• Values-Driven Culture: Prioritizes growth, collaboration, and excellence, fostering an environment where high standards are met with high fulfillment.

• Remote-First Operations: All processes and communication are structured to support a fully remote workforce.

Company Website: www.rankings.io

📝 Enhancement Note: Rankings.io operates in a niche but highly competitive digital marketing space. The company culture is described as "drama-free," "excellent," and focused on outcomes, which is attractive to professionals seeking a results-oriented environment. The "150+ person team" size suggests that while established, it's not so large as to be bureaucratic, allowing for individual impact.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior Graphic Designer, indicating a level of expertise and responsibility beyond entry-level or mid-level positions. It suggests the candidate is expected to contribute strategically, mentor junior designers, and take ownership of significant projects.

Reporting Structure: The Senior Graphic Designer will report to Design Leadership (e.g., Creative Director or Head of Design) and will collaborate closely with Project Managers, Account Managers, and specialists in SEO, Development, and Social Media.

Operations Impact: The role directly impacts client acquisition and retention by creating high-converting website designs and strong brand identities. This design work is fundamental to the company's GTM strategy, as it directly influences client perception, lead generation, and ultimately, client success, which drives revenue.

Growth Opportunities:

• Leadership Development: Potential to move into Lead Designer, Art Director, or Design Manager roles as the team grows, with opportunities to mentor junior designers and shape design strategy.

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, advanced UX/UI, or even AI-driven design workflows.

• Cross-Functional Expertise: Gaining deeper knowledge of SEO, development, and social media strategies can broaden career options within agencies or even lead to roles focused on integrated marketing.

• Contribution to Design Systems: Opportunity to play a key role in evolving and maintaining the company's design frameworks and templates, impacting efficiency across the entire organization.

📝 Enhancement Note: The "Senior" title implies a pathway to leadership. Candidates should look for opportunities to demonstrate leadership potential, such as suggesting process improvements or mentoring junior team members during the interview process. The impact on revenue is direct through conversion optimization, a key metric for operations and GTM teams.

🌐 Work Environment

Office Type: Fully Remote. This role is designed to be performed from a home office, offering maximum flexibility.

Office Location(s): While the role is remote, the derived location of St. Louis, Missouri, United States, suggests a potential anchor or primary time zone alignment (America/Chicago) for team coordination. Remote work is permitted within the United States.

Workspace Context:

• Collaborative Digital Space: The work environment is primarily digital, relying on communication tools like Slack, Zoom, and project management software to foster collaboration among a distributed team.

• Technology & Tools: Access to and proficient use of industry-standard design software (Figma, Adobe Creative Suite) and potentially AI design tools is essential.

• Team Interaction: Opportunities for interaction occur through scheduled video calls, team meetings, and asynchronous communication channels, emphasizing clear and effective communication.

Work Schedule: While specific hours are not detailed, a standard 40-hour work week is implied for full-time employment. The remote nature allows for some flexibility in structuring the workday, provided deadlines are met and availability for core team collaborations is maintained.

📝 Enhancement Note: As a fully remote role, candidates should highlight their ability to self-manage, maintain productivity, and communicate effectively in a virtual setting. The mention of St. Louis as a derived location is important; candidates should confirm if there are any geographical restrictions within the US for remote employment.

📄 Application & Portfolio Review Process

Interview Process:

1. Human Resume Review: Initial screening by the Talent Acquisition team, emphasizing real people over AI. Focus on highlighting quantifiable achievements and relevant experience.

2. One-Way Video Interview: Candidates record answers to pre-set questions. Ensure a professional, well-lit, and distraction-free environment. Practice concise and impactful responses.

3. Live Zoom Interview: Discussion with Talent Acquisition and Hiring Manager. Be prepared to elaborate on your resume, portfolio, and how your skills align with the role's requirements, particularly conversion design and brand strategy.

4. Take-Home Project: A short, role-relevant project designed to assess practical skills and approach. Focus on delivering high-quality work within the defined scope and demonstrating your understanding of conversion-focused design.

5. Final Zoom Interview: Meeting with senior leadership to review the project, discuss feedback, and assess overall fit, goals, and long-term potential.

Portfolio Review Tips:

• Showcase Conversion Impact: Clearly articulate how your designs have driven business results (e.g., increased leads, better engagement rates). Use metrics and data whenever possible.

• Demonstrate Brand Strategy: Present comprehensive brand identity projects, illustrating your ability to develop cohesive and effective brand systems from concept to execution.

• Highlight Web & Landing Page Expertise: Feature examples that specifically showcase your skills in creating user-friendly, conversion-optimized web layouts, distinguishing between custom work and theme enhancements.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type (Web, Brand, Social) or by case study, with clear descriptions of your role, the problem, your solution, and the outcome.

• Tailor to the Role: Emphasize projects that align with Rankings.io's focus on personal injury law firms and conversion-driven digital marketing.

Challenge Preparation:

• Understand the Business: Research Rankings.io and the legal marketing industry. Understand their value proposition and client needs.

• Focus on Conversion: Be ready to discuss specific design elements and strategies that contribute to conversion optimization in web and digital assets.

• Articulate Your Process: Be prepared to walk through your design process for a specific project, detailing your decision-making, collaboration, and problem-solving approaches.

• Practice Presentation: Rehearse presenting your portfolio and take-home project clearly and concisely, anticipating questions about your design choices and their effectiveness.

📝 Enhancement Note: The interview process is multi-stage and thorough, including a video interview, a take-home project, and final interviews with senior leadership. Candidates should prepare to demonstrate not only creative skills but also strategic thinking, problem-solving abilities, and a strong understanding of conversion-driven design principles. The emphasis on "human resume review" suggests a company that values individual contributions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency required for collaborative interface design, prototyping, and component-based design systems.

• Adobe Creative Suite: Essential for graphic design, image editing, and brand asset creation. This includes Photoshop, Illustrator, and potentially InDesign for brand guides.

• AI Design Tools: Familiarity or willingness to use AI tools for efficiency (e.g., for idea generation, asset optimization, or workflow automation).

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer role's core functions, but understanding how designs integrate into marketing automation platforms or CRM-driven campaigns (e.g., email templates) can be a plus.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite as required tools is critical. Candidates must be able to demonstrate mastery. The inclusion of AI design tools signals a modern approach and a desire for efficiency gains in the creative process.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to high standards in all work, reflected in both design quality and client outcomes.

• Collaboration: A strong emphasis on teamwork and mutual support within a remote environment.

• Autonomy & Ownership: Empowering individuals to take initiative, manage their work, and drive results.

• Growth: A culture that prioritizes continuous learning and professional development.

• Results-Oriented: Focus on achieving measurable outcomes and client success through strategic design.

• "Drama-Free": A stated value indicating a professional, respectful, and efficient work environment.

Collaboration Style:

• Remote-First: Communication and collaboration are adapted for a distributed team, relying on digital tools and structured interactions.

• Cross-Functional Integration: Design team members work closely with other departments (Project Management, Account Management, SEO, Development, Social) to ensure cohesive strategies and deliverables.

• Feedback Loops: Openness to giving and receiving thoughtful creative direction and feedback is essential for iterative design and process improvement.

📝 Enhancement Note: The company's values, particularly "drama-free," "excellence," and "autonomy," are key indicators of the work environment. Candidates should be prepared to discuss how they embody these values in their daily work and interactions, especially within a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Working in a fast-paced, deadline-driven environment while maintaining high design standards and client expectations.

• Remote Collaboration: Effectively collaborating and communicating with a distributed team to ensure alignment and project success.

• Client-Specific Design: Adapting design approaches to meet the unique needs and branding requirements of diverse clients, particularly within the legal industry.

• Integrating New Technologies: Keeping pace with and effectively integrating new design tools and AI technologies into existing workflows without compromising quality.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in specialized areas like motion graphics, advanced UX/UI, or video editing, as outlined in the "nice to have" skills.

• Industry Exposure: Working with a variety of clients in the personal injury law sector provides deep exposure to a specific, high-impact market.

• Process Improvement: Contributing to the refinement of design systems and workflows, impacting overall team efficiency and scalability.

• Mentorship: Potential to mentor junior designers and gain leadership experience within a growing team.

📝 Enhancement Note: Candidates should approach challenges proactively, framing them as opportunities for skill development and problem-solving. Highlighting adaptability and a commitment to continuous learning will be beneficial.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a website or landing page specifically for conversion. What were the key elements you focused on, and what were the results?" (Focus on CRO, UX/UI, metrics)

• "Walk me through your process for developing a new brand identity for a client. How do you ensure it's unique, effective, and aligns with their business goals?" (Focus on brand strategy, research, execution)

• "How do you approach receiving and incorporating constructive feedback on your designs, especially from non-designers or cross-functional teams?" (Focus on collaboration, communication, adaptability)

• "Describe your experience with Figma and Adobe Creative Suite. Can you provide an example of a complex project where you leveraged these tools effectively?" (Focus on technical proficiency)

Company & Culture Questions:

• "What interests you about Rankings.io and our focus on serving personal injury law firms?" (Demonstrate research and genuine interest)

• "How do you contribute to a 'drama-free' and collaborative work environment, especially in a remote setting?" (Align with company values)

Portfolio Presentation Strategy:

• Structure by Impact: Organize your portfolio to highlight projects with quantifiable results, especially those related to conversion optimization and brand strength.

• Tell a Story: For each project, clearly articulate the client's challenge, your role, your design process, the solutions you implemented, and the measurable outcomes.

• Showcase Versatility: Demonstrate proficiency across web design, brand identity, and social media graphics.

• Highlight Technical Skills: Be ready to discuss your proficiency with Figma, Adobe Creative Suite, and any AI tools used.

• Prepare for the Take-Home Project: Treat this as a critical part of the interview; deliver polished, well-reasoned work that directly addresses the prompt.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, technical proficiency, and a strong understanding of conversion-driven design principles. Candidates should be ready to articulate their process and quantify their impact.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating conversion-optimized web design, comprehensive brand identity development, and effective social media graphics. Highlight case studies with quantifiable results and clearly articulate your design process and problem-solving approach for each.

• Resume Optimization: Ensure your resume clearly highlights 6+ years of relevant experience, expert-level proficiency in Figma and Adobe Creative Suite, and a strong understanding of CRO, UX/UI, and visual hierarchy. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your experience and design philosophy, focusing on conversion-driven strategies and collaborative problem-solving. Prepare to present your portfolio and discuss your approach to the take-home project.

• Company Research: Thoroughly research Rankings.io, their services, target market (personal injury law firms), and company culture. Understand their mission and values to articulate your alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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