Senior Graphic Designer - UK

📍 Job Overview

Job Title: Senior Graphic Designer

Company: BJAK

Location: London, England, United Kingdom

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design

Date Posted: March 27, 2026

Experience Level: 5-10 years

Remote Status: Remote (UK-based)

🚀 Role Summary

• Drive BJAK's visual brand identity and storytelling through high-impact design assets for marketing, web, and social media channels.

• Translate complex creative briefs into compelling, conversion-focused visuals that resonate with target audiences.

• Collaborate strategically with content, video, and performance marketing teams to ensure cohesive and impactful campaign execution.

• Leverage performance data and user feedback to iterate on designs, optimizing for engagement and effectiveness.

• Uphold and elevate design quality and brand consistency across all digital and physical touchpoints.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, implying a need for demonstrated design leadership, strategic thinking, and the ability to mentor junior team members. The focus on "conversion-driven visuals" and "performance marketing" indicates a strong link between creative output and measurable business outcomes, a key characteristic of operations-minded creative roles within a GTM function.

📈 Primary Responsibilities

• Develop a wide range of high-impact visual assets for marketing campaigns, social media platforms, website content, digital advertisements, and short-form motion graphics.

• Interpret and translate creative briefs into bold, on-brand visuals that are optimized for conversion and user engagement.

• Foster strong collaboration with content creators, video producers, and performance marketing specialists to ensure integrated and cohesive campaign delivery.

• Proactively adapt and optimize visual designs based on performance analytics, A/B testing results, and team feedback to maximize effectiveness.

• Maintain rigorous design quality standards and ensure consistent application of brand guidelines across all BJAK's brand touchpoints.

• Support product marketing initiatives by creating clear, compelling, and persuasive visual communications that highlight product value and features.

• Provide mentorship and guidance to junior designers, contributing to their professional development and the overall growth of the design team.

📝 Enhancement Note: The responsibilities suggest a proactive role in not just creating assets but also in strategic campaign ideation and optimization, aligning with GTM operations principles. The emphasis on "conversion-driven visuals" and "performance insights" points towards a need for analytical thinking within the design process.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for senior roles. Equivalent practical experience with a strong portfolio will also be considered.

Experience: 5–8 years of progressive experience in graphic design, motion design, or creative content production roles, with a proven track record of delivering high-quality creative work in fast-paced environments.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, composition, color theory, and typography.

• Strong portfolio showcasing clean execution, storytelling capabilities, and evidence of design leadership.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• High-level proficiency in motion design tools such as After Effects and Premiere Pro.

• Expertise in collaborative design platforms like Figma.

• Experience or a strong interest in leveraging AI tools for concept generation and content production.

• Ability to work at a rapid pace, iterate quickly on creative concepts, and consistently meet tight deadlines.

Preferred Skills:

• Experience in producing short-form advertisements and commercial visual assets.

• Exposure to performance marketing strategies and fast-paced startup environments.

• Basic knowledge of sound editing or visual effects (VFX).

• Familiarity with templating systems, visual asset management, and brand libraries for efficient workflow.

• Experience in mentoring junior designers.

📝 Enhancement Note: The requirement for proficiency in a broad suite of design and motion tools, including AI and collaborative platforms, highlights the modern demands on senior creatives. The emphasis on speed, iteration, and performance optimization aligns with the need for operational efficiency in a GTM context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio that clearly demonstrates clean execution, compelling storytelling, and leadership in design projects.

• Case studies highlighting the design process from brief to final output, showing problem-solving and strategic thinking.

• Examples of work that have driven measurable results, such as increased engagement, conversion rates, or brand awareness.

• Visuals that showcase adaptability across different platforms (web, social, ads, motion) and a strong understanding of brand systems.

Process Documentation:

• Demonstrate understanding of workflow optimization for creative asset production, from brief to delivery.

• Showcase methods for collaborating efficiently with cross-functional teams (content, marketing) to streamline campaign asset creation.

• Illustrate how design processes are informed by performance metrics and user feedback loops for continuous improvement.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate strategic thinking, process efficiency, and the ability to deliver business impact, reflecting operational excellence in creative output.

💵 Compensation & Benefits

Salary Range: £50,000 – £70,000 per annum. This range is based on the provided information and aligns with senior creative roles in London, considering the company's industry and the applicant's experience level. Final compensation will be commensurate with the candidate's qualifications, skills, and relevant experience.

Benefits:

• Competitive salary package.

• Clear growth pathways into creative leadership roles within BJAK.

• Opportunity to own and create high-impact visuals that reach millions of users globally.

• Work within a fast-paced, innovative team that values smart design, experimentation, and efficient execution.

• Remote-friendly work environment, supporting BJAK's expansion in London.

Working Hours: The role is full-time, typically operating around 40 hours per week. While remote, a degree of flexibility is implied, with an expectation of availability during core UK business hours to facilitate collaboration with geographically dispersed teams and meet tight deadlines.

📝 Enhancement Note: The salary range is derived from the provided input. The benefits highlight career progression and impact, key motivators for senior professionals. The mention of "fast-moving team that values smart design, experimentation, and execution" suggests a culture that rewards efficiency and results-driven work, aligning with operations principles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on building superior application platforms, with a strong initial success in the insurance sector in Southeast Asia. BJAK is expanding into new use cases, increasingly integrating AI. This positions BJAK within a dynamic, growth-oriented tech landscape.

Company Size: BJAK operates with a "densely talented, highly motivated" team in a "very flat organization." While not explicitly stated, this suggests a mid-sized to growing startup environment where individual contributions have significant visibility and impact.

Founded: BJAK was founded with the mission of creating successful businesses and contributing positively to society through efficiency. The company has a track record of developing leading platforms, indicating a strong foundation in product development and market penetration.

Team Structure:

• The design team is part of a broader, flat organizational structure, implying direct collaboration with leadership and cross-functional teams.

• Designers are expected to be hands-on and contribute directly to company mission, working closely with marketing, content, and product teams.

Methodology:

• BJAK emphasizes engineering and product excellence, with a "no fluff" approach.

• Designs are expected to be "conversion-driven" and optimized based on "performance insights."

• The company is actively exploring AI integration into its product development and creative workflows.

• A culture of experimentation and iteration based on results is encouraged.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as lean, fast-paced, and results-oriented, common in high-growth tech companies. The emphasis on flat hierarchy and hands-on contribution is crucial for understanding how operations and creative functions integrate.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level signifies a high degree of autonomy and responsibility for key brand assets and campaigns. It requires not only excellent design execution but also strategic input, problem-solving, and the ability to guide junior team members. The role is instrumental in shaping the external perception and marketing effectiveness of BJAK.

Reporting Structure: While the organization is described as "very flat," a Senior Graphic Designer typically reports to a Creative Director, Head of Marketing, or a similar senior leadership role. They will work closely with various department heads, including Content and Performance Marketing, to ensure alignment and execution of GTM strategies.

Operations Impact: The Senior Graphic Designer's work directly impacts BJAK's Go-To-Market (GTM) effectiveness by creating visually compelling assets that drive user acquisition, engagement, and conversion. Their ability to translate brand strategy into actionable creative and optimize based on performance data makes them a critical component of the marketing operations engine.

Growth Opportunities:

• Creative Leadership: Clear pathways exist for growth into creative leadership positions, such as Creative Director or Head of Design, with opportunities to shape the overall brand vision.

• Skill Specialization: Deepen expertise in areas like motion design, AI-driven creative tools, or performance-based visual optimization.

• Cross-Functional Expertise: Develop a broader understanding of marketing operations, product marketing, and GTM strategies through close collaboration.

• Mentorship Development: Gain experience in team management and talent development through mentoring junior designers.

📝 Enhancement Note: The "growth pathways into creative leadership" and emphasis on "high-impact visuals seen by millions" suggest significant opportunities for career advancement and professional recognition within BJAK's expanding operations.

🌐 Work Environment

Office Type: The role is described as "Remote-friendly" with a focus on BJAK's "London expansion." This suggests a hybrid or fully remote model, with potential for in-person collaboration at a London-based hub or co-working space as the team grows. The emphasis is on flexibility for UK-based talent.

Office Location(s): While the role is remote, BJAK is actively expanding its presence in London, suggesting that a physical presence or regular meetups in London may become available or are encouraged for team cohesion.

Workspace Context:

• A remote-first or hybrid work environment that prioritizes flexibility for UK-based employees.

• Access to cutting-edge design tools, including AI-powered software, fostering innovation and efficiency.

• Opportunities for close collaboration with marketing, content, and product teams, potentially through digital collaboration platforms and occasional in-person gatherings in London.

• A culture that values smart design, experimentation, and direct contribution to business objectives.

Work Schedule: Full-time, approximately 40 hours per week. While remote, the candidate is expected to be available during core UK business hours to ensure effective communication and collaboration with colleagues and stakeholders across different time zones, particularly for campaign execution and urgent requests.

📝 Enhancement Note: The remote-friendly nature, coupled with London expansion, suggests a modern work environment balancing flexibility with the need for team cohesion and strategic presence in a key market.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess design skills, experience, and alignment with BJAK's visual style and requirements.

• Portfolio Presentation & Discussion: A session where the candidate presents their portfolio, discussing key projects, design process, problem-solving approaches, and their impact. This is a crucial stage to evaluate design leadership and strategic thinking.

• Skills Assessment/Creative Challenge: Potentially a practical exercise or case study to evaluate design execution, speed, and ability to translate briefs into visuals, possibly incorporating AI tools.

• Team/Hiring Manager Interview: Discussions focused on cultural fit, collaboration style, mentorship experience, and understanding of BJAK's mission and market.

• Final Interview: May involve senior leadership to discuss strategic alignment and long-term career potential.

Portfolio Review Tips:

• Curate Strategically: Showcase 5-7 of your strongest, most relevant projects. Prioritize work demonstrating brand storytelling, conversion-driven design, and motion graphics.

• Highlight Process & Impact: For each project, clearly outline the brief, your role, the challenges, your creative process (including iteration based on feedback/data), and the measurable results achieved (e.g., engagement, conversion uplift).

• Demonstrate Leadership: Include examples where you've led design initiatives, mentored others, or influenced creative direction.

• Showcase Tool Proficiency: If possible, include examples where you've effectively used Adobe Creative Suite, Figma, motion tools, and especially AI tools.

• Tell a Story: Present your portfolio in a narrative format, guiding the reviewer through your journey and thought process. Be prepared to discuss your design philosophy and how you stay updated with trends.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's current visual identity, marketing campaigns, and target audience. Identify areas for potential creative enhancement.

• Practice Brief Interpretation: Be ready to tackle a creative brief under timed conditions. Focus on understanding the objective, target audience, and desired outcome.

• Embrace AI: If a challenge involves AI tools, be prepared to discuss your approach to using them for ideation, asset generation, or optimization.

• Articulate Your Rationale: For any design decisions made during a challenge, be prepared to explain the strategic reasoning behind them, linking them to business goals.

📝 Enhancement Note: The emphasis on portfolio presentation and creative challenges underscores the practical, results-oriented nature of this role within a GTM context. Candidates should prepare to demonstrate not just artistic skill but also strategic thinking and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for core graphic design and asset creation).

• Figma: For collaborative design, prototyping, and UI/UX elements.

• After Effects: For motion graphics, animation, and short-form motion content.

• Premiere Pro: For video editing and integrating motion graphics into video assets.

• Motion Tools: General proficiency with industry-standard animation and motion graphics software.

• AI Tools: Experience or keen interest in leveraging AI for concepting, asset generation, and workflow automation (e.g., Midjourney, DALL-E, Adobe Firefly, or similar).

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to understand design performance and inform iterations.

CRM & Automation:

• While not directly managing CRM, understanding how design assets integrate with marketing automation platforms and CRM systems for campaign deployment is beneficial.

📝 Enhancement Note: The extensive list of required tools, especially the inclusion of AI and collaborative platforms like Figma, indicates a modern and technologically advanced design operation at BJAK. Proficiency here is critical for efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Execution Excellence: A "no fluff" mentality, prioritizing efficient and impactful delivery of creative work.

• Data-Driven Design: A commitment to using performance insights and analytics to inform and optimize creative output.

• Continuous Improvement: Embracing experimentation, iteration, and learning from results to enhance design effectiveness.

• Collaboration & Ownership: Taking responsibility for one's work and fostering strong, cross-functional partnerships.

• Innovation: Exploring new visual directions and technologies, including AI, to push creative boundaries.

Collaboration Style:

• Cross-functional Integration: Designers work intimately with content, video, and performance marketing teams, acting as a core part of GTM strategy execution.

• Feedback Loops: Openness to constructive criticism and a proactive approach to incorporating feedback from various stakeholders to refine designs.

• Knowledge Sharing: A culture that encourages sharing best practices, new techniques, and learnings, especially within a flat organizational structure.

📝 Enhancement Note: The values and collaboration style highlight a performance-oriented, integrated team environment where creative professionals are expected to contribute strategically to business objectives, not just aesthetically.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The fast-paced environment requires delivering high-quality, impactful designs quickly and consistently under tight deadlines.

• Adapting to AI Integration: Staying ahead of the curve and effectively integrating new AI tools and workflows into the creative process.

• Driving Measurable Impact: Translating creative vision into tangible business results (conversions, engagement) and clearly demonstrating that impact.

• Maintaining Brand Consistency: Ensuring a cohesive brand identity across a rapidly expanding range of marketing channels and applications.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in leveraging AI for creative production and workflow automation.

• Performance Marketing Integration: Deepen understanding of performance marketing principles and how design directly influences campaign success.

• Creative Leadership Development: Structured pathways and mentorship for aspiring creative leaders.

• Industry Exposure: Potential to work on diverse projects for a growing tech company with global reach, offering broad experience.

📝 Enhancement Note: The challenges are framed around operational efficiency, technological adaptation, and measurable impact, all critical for success in a growth-focused GTM operation. The learning opportunities align with developing these advanced skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex creative brief into a highly effective marketing asset. What was your process, and what were the results?" (Focus on brief interpretation, execution, and impact metrics.)

• "How do you approach iterating on designs based on performance data or A/B test results? Can you provide an example?" (Demonstrate analytical thinking and optimization skills.)

Company & Culture Questions:

• "What excites you about BJAK's mission and our approach to technology and AI?" (Research BJAK's products, AI initiatives, and company values.)

• "How would you contribute to a fast-paced, 'no fluff' creative team?" (Align your work ethic with the described culture.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with your most impactful projects that demonstrate leadership and measurable results.

• Quantify Achievements: For each case study, clearly state the problem, your solution, and the quantifiable outcomes (e.g., "% increase in click-through rates," "X number of leads generated," "Y% improvement in engagement").

• Showcase AI Integration: If applicable, highlight projects where you utilized AI tools and explain the benefits to your workflow or the final output.

• Be Ready for Live Critiques: Prepare to discuss your design choices and rationale in detail, and be open to hypothetical design challenges or critiques.

📝 Enhancement Note: Preparing for these questions requires candidates to think about their work not just from a design perspective but also from an operational and strategic GTM standpoint, emphasizing measurable outcomes and efficient processes.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate conversion-driven design, motion graphics, AI tool usage, and measurable impact. Ensure case studies clearly articulate your process and results.

• Resume Optimization: Update your resume to emphasize quantifiable achievements, relevant software proficiency (especially AI tools), and experience in fast-paced, results-oriented environments. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and the business impact of your work. Prepare specific examples for behavioral questions and be ready to discuss your approach to creative challenges.

• Company Research: Thoroughly research BJAK, its mission, its products, its current marketing efforts, and its stance on AI. Understand their brand voice and visual identity to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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