Senior Graphic Designer, Paid Media, DTC

📍 Job Overview

Job Title: Senior Graphic Designer, Paid Media, DTC

Company: Front Row Group

Location: San Diego, California, United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: April 17, 2026

Experience Level: 6+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic creative direction and execution for all paid media campaigns across diverse digital platforms, including Meta, TikTok, Google, and YouTube.

• Drive performance-first design decisions by translating complex data insights into actionable creative testing roadmaps and iteration strategies.

• Develop and oversee scalable Figma design systems and templates to ensure efficient, high-volume production of platform-native, conversion-focused assets.

• Directly manage, mentor, and provide clear performance-based feedback to a Paid Ad Graphic Designer, fostering a fast, collaborative, and results-oriented team culture.

• Utilize advanced proficiency in Adobe After Effects for high-impact motion design, and integrate AI tools to accelerate creative variation and production efficiency.

📝 Enhancement Note: This role is explicitly defined as a "Senior Graphic Designer, Paid Media, DTC" and is not a generalist design position. The focus is on performance-driven creative for direct-to-consumer (DTC) e-commerce growth, requiring a deep understanding of paid media platforms and conversion optimization principles. The emphasis on "performance-first" and "conversion-focused" indicates this role sits within a revenue-generating function, aligning it closely with Marketing Operations and Revenue Operations principles.

📈 Primary Responsibilities

• Spearhead the creative strategy and execution for paid media campaigns across all key digital advertising platforms (Meta, TikTok, Google, YouTube, emerging platforms), ensuring alignment with brand objectives and performance targets.

• Design and produce high-converting static and motion advertising assets, establishing and maintaining rigorous quality standards for the entire team.

• Translate campaign performance data (e.g., CTR, CPA, ROAS) into clear, data-informed creative testing roadmaps and iterative optimization strategies for continuous improvement.

• Guarantee all creative assets are platform-native, optimized for user engagement, and designed for scalability to support high-volume campaign deployment.

• Build, maintain, and oversee scalable Figma design systems and templates to streamline production workflows and ensure brand consistency across a multitude of assets.

• Directly manage, mentor, and provide constructive, performance-based feedback to a junior Paid Ad Graphic Designer, guiding their development and output quality.

• Oversee the distribution of workload, manage project timelines, and ensure the consistent delivery of high-quality creative output, fostering a culture of speed and collaboration.

• Lead the execution of motion design using Adobe After Effects for impactful video advertisements, focusing on engagement and conversion metrics.

• Proactively integrate and leverage AI tools within the creative process to enhance speed, generate diverse asset variations, and increase overall production efficiency.

• Continuously analyze and refine creative production workflows to significantly improve turnaround times and maximize creative output volume without compromising quality.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven decision-making and operational efficiency in creative production. This role is expected to not only create visually appealing assets but also to understand their direct impact on revenue and to optimize processes for scale, which are core tenets of Revenue Operations and Marketing Operations. The management aspect suggests leadership within a specialized creative operations function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is highly desirable, demonstrating foundational understanding in visual communication and design principles.

Experience: Minimum of 6 years of professional design experience, with a significant and demonstrable focus on creating creative assets specifically for paid media campaigns. This includes proven experience in leading creative strategy and execution for performance marketing initiatives.

Required Skills:

• Advanced proficiency in Figma, including extensive experience in building and managing scalable design systems and templates.

• Strong expertise in Adobe After Effects for creating performance-driven motion graphics and video ads.

• Deep understanding of direct-response design principles and best practices for paid advertising.

• Proven ability to translate performance data (e.g., A/B test results, engagement metrics) into actionable creative insights and testing strategies.

• Demonstrated experience in leading creative direction for paid media campaigns across major platforms (Meta, TikTok, Google, YouTube).

• Prior experience in managing, mentoring, or directly leading junior designers, providing constructive feedback and performance guidance.

• Ability to operate effectively in both strategic and tactical capacities within a fast-paced, high-output environment.

• Excellent communication, collaboration, and leadership skills, with the ability to articulate creative vision to diverse stakeholders.

Preferred Skills:

• Experience within the beauty, health, and wellness industries, understanding their unique creative nuances and consumer behaviors.

• Familiarity with other design and prototyping tools beyond Figma (e.g., Adobe Creative Suite beyond After Effects, Sketch).

• Understanding of e-commerce analytics platforms and how creative performance ties into broader business KPIs.

• Experience with A/B testing frameworks and methodologies for creative optimization.

• Basic knowledge of video editing principles beyond motion graphics.

📝 Enhancement Note: The mandatory requirement for advanced Figma proficiency and experience building scalable design systems points to a need for operational efficiency and standardization in creative asset production, a key concern in Marketing Operations. The explicit mention of "direct-response design principles and paid media testing frameworks" underscores the performance-driven nature of this role, requiring a strategic understanding of how creative drives business outcomes, a critical aspect for candidates aiming for roles with operational impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase at least 2-3 detailed case studies demonstrating how your design strategy directly led to measurable improvements in paid media campaign performance (e.g., increased conversion rates, reduced CPA, higher ROAS). Quantify results with specific metrics.

• Figma Design Systems: Include examples or descriptions of Figma design systems or component libraries you have built or managed, highlighting their structure, scalability, and efficiency benefits for team collaboration and asset production.

• Motion Design Examples: Provide a selection of high-impact motion graphics or video ads created for paid media, emphasizing how motion was used to drive engagement and conversions.

• A/B Testing Examples: Illustrate instances where you designed multiple variations of an ad creative for A/B testing, explaining the rationale behind the variations and the insights gained from the test results.

Process Documentation:

• Workflow Optimization: Be prepared to discuss how you've streamlined creative production workflows for paid media, detailing specific process improvements you've implemented to increase speed, volume, and quality.

• Template Standardization: Demonstrate experience in creating and implementing standardized templates (especially within Figma) to ensure consistency and efficiency in asset generation for various platforms and campaign types.

• Data Integration into Creative: Explain your process for incorporating performance data and insights into the creative development lifecycle, from initial concept to final asset delivery and iteration.

📝 Enhancement Note: The emphasis on "performance-driven case studies" and "quantifying results with specific metrics" is crucial for operations roles. This indicates that evidence of direct business impact is highly valued. The requirement for demonstrating experience with "Figma design systems" and "template standardization" points to the need for an operational mindset focused on efficiency, scalability, and repeatable processes in creative production.

💵 Compensation & Benefits

Salary Range: $95,000 - $110,000 USD per year. This range is competitive for a Senior Graphic Designer role with specialized paid media expertise and leadership responsibilities in the San Diego, California, United States market. The upper end reflects the demand for strategic creative direction and team management in performance marketing.

Benefits:

• Competitive Paid Time Off (PTO) for work-life balance.

• High-quality health, visual, and dental care coverage for comprehensive well-being.

• Class Pass memberships, promoting an active and healthy lifestyle.

• Client product discounts, offering tangible value and access to leading brands.

• Bike membership, encouraging sustainable commuting and fitness.

• Regular social events, fostering team cohesion and a positive work environment.

Working Hours: A standard 40-hour work week is expected, with flexibility often provided given the fully remote nature of the role. However, the high-output environment and need for rapid iteration may require occasional adjustments to meet campaign deadlines and project demands.

📝 Enhancement Note: The salary range provided is a direct reflection of the market rate for a senior-level designer with specialized skills in performance marketing and leadership in a high-cost-of-living area like San Diego. The benefits package is typical for a full-time role, with a slight emphasis on wellness and lifestyle, which can be attractive to remote professionals. The mention of "high-output environment" suggests that while flexibility exists, performance and timely delivery are paramount, a common characteristic of operations-focused roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the e-commerce growth and digital marketing agency sector, specializing in the beauty, health, and wellness industries. This focus suggests a dynamic, trend-aware, and data-intensive environment where creative output is directly tied to consumer engagement and sales performance. The agency model implies client-centricity and a results-driven approach.

Company Size: With over 80 employees and $17M+ in revenue, Front Row Group is a mid-sized agency. This size typically offers a balance between the structure and resources of a larger organization and the agility and collaborative spirit of a smaller one. For operations professionals, this means potential for defined processes but also opportunities to influence and shape them.

Founded: While the founding date isn't provided, the company's established revenue and client roster (including well-known brands like Tatcha, Medik8, Jergens) indicate a company with a proven track record and a solid market position. This stability is attractive for operations roles that value long-term impact and process refinement.

Team Structure: The Paid Ad Creative team is described as operating at "high speed and high volume," producing "performance-driven assets that directly impact revenue growth." This suggests a specialized unit within the larger agency, likely composed of designers, motion artists, and potentially creative strategists, all focused on optimizing paid media creative. The reporting structure would likely involve this Senior Graphic Designer leading a small team and reporting to a Creative Director or Head of Paid Media.

Methodology: The company emphasizes a "unified, data-driven approach" and leverages "proprietary technology" and "shared knowledge and data to drive efficiency and performance." This indicates a strong reliance on analytics, performance metrics, and systematic optimization across all functions, including creative. Operations professionals will find this methodology aligns with best practices in GTM operations and marketing analytics.

Company Website: https://frontrowgroup.teamtailor.com

📝 Enhancement Note: The company's description as a "leading brands" partner for "ecommerce growth" and its specialization in "beauty, health, and wellness" are key indicators for operations professionals. This segment of the market is highly competitive and relies heavily on data-driven marketing and efficient operations to drive sales. The "high speed and high volume" production for "performance-driven assets" directly links this creative role to revenue generation, a core GTM operations concern.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior" and involves direct leadership and mentorship of at least one other designer. It's a critical individual contributor role with management responsibilities, focused on strategic creative direction for performance marketing. For an operations professional, this represents a significant step in managing specialized creative workflows and contributing directly to revenue targets.

Reporting Structure: The Senior Graphic Designer will likely report to a Director or VP of Creative, or potentially a Head of Paid Media, within the agency's structure. They will, in turn, manage a Paid Ad Graphic Designer. This structure allows for focused creative leadership with clear lines of accountability for performance outcomes.

Operations Impact: The role's direct responsibility for designing "high-converting static and motion assets" and leading "creative execution across all key platforms" means its output directly impacts key performance indicators (KPIs) such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and overall revenue generated from paid media channels. This is a direct link to revenue operations and GTM strategy execution.

Growth Opportunities:

• Leadership Expansion: Potential to grow into a Creative Director role for Paid Media, managing a larger team and broader creative strategy across multiple clients or service lines.

• Strategic Operations Development: Opportunity to refine and formalize creative operations processes, potentially leading initiatives to implement new tools or methodologies for greater efficiency and impact.

• Specialized Skill Deepening: Continued development in performance marketing creative, AI-driven design, and advanced motion graphics, becoming a recognized expert in the field.

• Cross-Functional Collaboration: Opportunity to work closely with media buyers, strategists, and account managers, gaining a holistic understanding of the e-commerce growth ecosystem.

📝 Enhancement Note: The growth opportunities highlight a clear path for advancement within creative operations and leadership, particularly for those who can demonstrate strong process management and impact on revenue-generating activities. The emphasis on "refining and formalizing creative operations processes" directly aligns with the career trajectory of operations professionals seeking to move into more strategic and managerial roles within specialized functions.

🌐 Work Environment

Office Type: The role is advertised as "TELECOMMUTE" and "Fully Remote," indicating that the primary work environment is home-based. The company also has office locations in NYC and San Diego, suggesting a hybrid or in-office option might be available for employees based near those hubs, though this specific role is remote.

Office Location(s): While the role is remote, the company has physical offices in NYC and San Diego. The specific address listed (840 Fifth Ave, San Diego, CA 92101) serves as a company hub rather than a requirement for this remote position.

Workspace Context:

• Remote Autonomy: As a fully remote position, this role offers significant autonomy in managing one's workspace and daily schedule, provided performance and collaboration needs are met.

• Digital Collaboration Tools: Expect to utilize a robust suite of digital collaboration tools (e.g., Slack, Zoom, Figma, Asana/Jira) to communicate with team members, share assets, and manage projects.

• Performance-Focused Culture: The environment is described as "fast-paced" and "high-output," indicating a culture that values efficiency, results, and proactive problem-solving. This is common in operations-heavy teams where speed and accuracy are critical.

• Client-Centricity: Working within an agency means the environment is heavily influenced by client needs and project demands, requiring adaptability and a strong client-service orientation.

Work Schedule: While a standard 40-hour work week is implied, the "high speed and high volume" nature of the Paid Ad Creative team suggests that flexibility and a willingness to adapt to campaign timelines and urgent requests are important. Remote work often allows for some flexibility in structuring the workday, but consistent availability during core business hours for collaboration is typically expected.

📝 Enhancement Note: The "Fully Remote" nature of this role is a key differentiator. For operations professionals, this implies a need for strong self-discipline, excellent digital communication skills, and the ability to manage projects and collaborate effectively without direct physical oversight. The company's physical locations suggest a potential for future in-person team events or optional office work, but the immediate expectation is remote contribution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Hiring Manager Interview: A more in-depth discussion with the hiring manager (likely a Creative Director or Head of Paid Media) focusing on your experience in paid media creative, leadership skills, and strategic thinking. Be prepared to discuss your approach to performance-driven design.

• Portfolio Review & Case Study Presentation: This is a critical step. You will be asked to present your portfolio, focusing on 2-3 key case studies that demonstrate your impact on paid media performance. Be ready to articulate your design process, the data you used, and the quantifiable results achieved.

• Skills Assessment/Creative Challenge: A practical exercise may be given, potentially involving designing a set of ad creatives for a hypothetical campaign or refining existing assets based on performance data. This will assess your Figma and After Effects skills, as well as your ability to think strategically under pressure.

• Team/Cross-Functional Interviews: You may meet with other team members, including media buyers or account managers, to assess collaboration style and how you integrate creative with broader marketing strategies.

• Final Interview: Potentially with a senior leader to confirm overall fit and discuss long-term contributions.

Portfolio Review Tips:

• Structure Your Presentation: Organize your portfolio logically, perhaps by campaign type, platform, or impact. Clearly label each project with the client, your role, and the objectives.

• Focus on Impact: For each case study, clearly state the problem, your solution, your process, and the measurable results. Use visuals and data to tell a compelling story.

• Highlight Operations: Emphasize how you've improved efficiency, scaled production, or used data to inform design decisions. This is where you can connect your creative work to operational excellence.

• Demonstrate Tool Proficiency: Be ready to share your screen and walk through your Figma files, showcasing your design systems, templates, and workflow efficiency.

• Prepare for Questions: Anticipate questions about your decision-making process, how you handle feedback, your experience with AI tools, and your leadership style.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any creative challenge brief, identifying the core objectives, target audience, and key performance indicators.

• Think Strategically: Don't just design; explain why you're making certain design choices. Connect your creative decisions back to performance goals and data insights.

• Time Management: Practice completing design tasks within a given timeframe, as this is often a constraint in paid media.

• Platform Nuances: Be aware of the specific best practices and creative requirements for the platforms mentioned (Meta, TikTok, Google, YouTube).

📝 Enhancement Note: The emphasis on a portfolio review with "performance-driven case studies" and the potential for a "creative challenge" are strong indicators of how this role is evaluated. Operations professionals should prepare to not only showcase their design skills but also their ability to quantify impact, manage processes efficiently, and apply data-driven strategies, mirroring how their own operational contributions are measured.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory advanced proficiency. This will be the core tool for design system creation, template development, and collaborative asset production. Expect to demonstrate expertise in component libraries, auto layout, and efficient workflow management within Figma.

• Adobe After Effects: Strong expertise required for motion design and video ad creation. Proficiency in creating engaging animations, transitions, and dynamic visual effects for paid media is essential.

• Adobe Creative Suite (Beyond After Effects): While not explicitly detailed, proficiency in Photoshop and Illustrator is typically assumed for graphic design roles and will likely be necessary for asset preparation, image manipulation, and vector work.

Analytics & Reporting:

• Paid Media Platform Analytics: Familiarity with built-in analytics dashboards within Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube Ads is crucial for understanding campaign performance and informing creative iterations.

• Data Visualization Tools (Basic Understanding): While not a primary responsibility, an understanding of how data is presented in dashboards (e.g., Google Data Studio, Tableau, or client-specific reporting tools) can be beneficial for interpreting performance reports.

CRM & Automation:

• Project Management Software: Experience with tools like Asana, Jira, Trello, or Monday.com is likely expected for managing workloads, tracking tasks, and collaborating on project timelines.

• Communication & Collaboration Platforms: Proficiency in Slack and Zoom for daily communication, team meetings, and remote collaboration is standard.

📝 Enhancement Note: The explicit mention of "Figma" as mandatory and "advanced proficiency" highlights its central role in operationalizing creative production. This is a strong signal for candidates to showcase their ability to build and leverage design systems for efficiency and scalability, which are core operational concepts. The inclusion of "AI tools" indicates a forward-thinking approach to creative operations technology.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and directly contributing to revenue growth through creative optimization. Expect a culture that celebrates data-backed success and continuous improvement.

• Efficiency & Scalability: A commitment to developing streamlined workflows, utilizing templates, and leveraging technology (like Figma design systems and AI) to produce high volumes of creative assets quickly and consistently.

• Collaboration & Communication: A culture that values open communication, constructive feedback, and teamwork across creative, media buying, and account management functions to ensure cohesive campaign execution.

• Adaptability & Agility: The fast-paced nature of paid media and e-commerce requires a team that can quickly adapt to new trends, platform changes, and client needs, embracing iterative design processes.

• Data-Informed Creativity: A belief that creative decisions should be grounded in performance data, with a continuous cycle of testing, learning, and optimization.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with media buyers and strategists is essential to understand campaign objectives, target audiences, and performance feedback.

• Feedback Loops: An open environment for giving and receiving constructive feedback on creative work, aimed at improving performance and quality.

• Proactive Communication: Regular updates, clear articulation of design processes, and timely sharing of assets and insights are expected.

• Team Mentorship: A culture where senior team members actively mentor and guide junior colleagues, fostering professional development and knowledge sharing.

📝 Enhancement Note: The "Operations Values" section emphasizes efficiency, scalability, and data-driven decision-making, which are fundamental to operations roles. For candidates, demonstrating alignment with these values through examples of process improvement, data utilization, and a focus on measurable outcomes will be key. The "Collaboration Style" highlights the need for strong interpersonal and communication skills, crucial for effective GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently producing high-quality, high-converting creative assets at a rapid pace to meet the demands of high-volume paid media campaigns.

• Creative Saturation: Developing innovative and engaging creative that stands out in increasingly crowded digital advertising spaces and avoids ad fatigue.

• Platform Evolution: Keeping pace with the constant changes and new features across various paid media platforms (Meta, TikTok, Google Ads, etc.) and adapting creative strategies accordingly.

• Data Interpretation for Creative: Effectively translating complex performance data into actionable creative insights that drive meaningful improvements, rather than just surface-level adjustments.

• Managing Remote Collaboration: Ensuring seamless collaboration, clear communication, and consistent output quality within a fully remote team environment.

Learning & Development Opportunities:

• Mastering Paid Media Creative: Deepening expertise in platform-specific creative best practices, A/B testing methodologies, and conversion-focused design principles.

• Advancing Motion Design Skills: Opportunities to refine motion graphics and video editing skills using advanced After Effects techniques for more impactful ad creative.

• AI Tool Integration: Becoming proficient in leveraging cutting-edge AI tools for creative ideation, asset generation, and workflow optimization.

• Leadership and Mentorship Development: Gaining experience in managing and mentoring a design team, developing leadership capabilities.

• Exposure to Diverse Brands: Working with a portfolio of clients across beauty, health, and wellness industries, gaining insights into different market dynamics and consumer behaviors.

📝 Enhancement Note: The identified challenges, such as "Balancing Speed and Quality" and "Platform Evolution," are common in dynamic operational environments. The growth opportunities, particularly in "AI Tool Integration" and "Leadership and Mentorship Development," align with the career progression interests of operations professionals seeking to expand their skillset and influence.

💡 Interview Preparation

Strategy Questions:

• How do you approach developing a creative strategy for a paid media campaign focused on direct-response goals? Provide examples of how you've used data to inform this strategy.

• Describe your process for creating and managing a scalable design system in Figma. What are the key benefits of such a system for a high-volume creative team?

• How do you translate performance metrics (e.g., CTR, CPA, ROAS) into specific creative iterations or testing hypotheses? Walk me through an example.

• What is your experience using AI tools in the creative process? Can you share an example of how AI helped you accelerate production or generate new creative concepts?

Company & Culture Questions:

• What attracts you to Front Row Group and our specialization in beauty, health, and wellness e-commerce?

• How do you foster a collaborative and performance-driven culture within a remote design team?

• Describe your leadership style and how you approach mentoring junior designers.

• How do you stay updated on the latest trends in paid media creative and digital advertising platforms?

Portfolio Presentation Strategy:

• Quantify Everything: For each case study, clearly present the objective, your role, the solution, and the measurable impact (e.g., "% increase in conversion rate," "$X reduction in CPA," "Y% lift in ROAS").

• Show, Don't Just Tell: Use compelling visuals of the creative assets you designed. For motion design, embed video examples.

• Walk Through Your Process: Explain your design thinking, how you used Figma for efficiency (design systems, templates), and how you incorporated performance data.

• Highlight Leadership: If applicable, mention how you guided junior team members or influenced creative direction.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, platform nuances, and your strategic rationale.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating both creative expertise and operational acumen. Candidates are encouraged to highlight their ability to use data, manage processes efficiently (e.g., Figma systems), and quantify their impact, which are critical for roles with a strong operations component. The strategy questions directly probe for experience in performance marketing and operational efficiency.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on the Front Row Group Teamtailor portal.

• Tailor Your Resume: Highlight your experience in paid media creative, direct-response design, performance marketing, and any leadership or mentorship roles. Use keywords from the job description, such as "Figma," "After Effects," "paid media," "conversion optimization," and "scalable design systems."

• Curate Your Portfolio: Select 2-3 strong case studies that explicitly demonstrate your impact on paid media performance, showcasing measurable results. Ensure your Figma design system work and motion design examples are clearly presented.

• Prepare Your Presentation: Practice walking through your portfolio and case studies, focusing on explaining your strategic thinking, design process, and the quantifiable outcomes of your work. Be ready to discuss your experience with AI tools and workflow optimization.

• Research the Company: Familiarize yourself with Front Row Group's clients, industry focus (beauty, health, wellness), and their emphasis on data-driven growth. Understand their agency model and client-centric approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.