(Senior) Graphic Designer - Packaging (m/w/d)

📍 Job Overview

Job Title: Senior Graphic Designer - Packaging (m/w/d) Company: LIMITD by Wunderproducts GmbH Location: Berlin, Germany Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: 2025-08-08 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and execution of packaging and Point-of-Sale (POS) marketing assets for multiple consumer brands within a fast-paced startup environment.
• Develop compelling graphic assets across digital and print channels, ensuring brand consistency and alignment with marketing strategies for Gen Z consumers.
• Collaborate with cross-functional teams to translate creative concepts into final, production-ready designs, adhering to technical and aesthetic requirements.
• Stay abreast of emerging visual trends in design, digital media, and consumer products to inform creative output and maintain brand relevance.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on "Packaging," "POS Marketing Assets," and "Brands for Gen Z" within a "startup environment" strongly indicates a role with significant go-to-market impact, requiring strategic visual communication and brand management. This bridges creative design with marketing and product operations.

📈 Primary Responsibilities

• Develop and implement all graphic assets, with a primary focus on packaging design and POS marketing materials (e.g., displays) for the brands ROB's, HEYYY, and EMYO, ensuring brand consistency and market appeal.
• Collaborate with internal teams on diverse projects, from initial concept ideation and mood board creation to final artwork execution and production readiness.
• Design and produce a wide array of graphic assets for all relevant social media platforms, ensuring optimal visual output for each channel and campaign.
• Manage the end-to-end design process for print collateral, including brochures, flyers, and promotional materials, with a strong understanding of print production and pre-press requirements.
• Create visual assets for internal and external presentations, including corporate branding elements and product storytelling visuals, to support business development and marketing initiatives.
• Design engaging social media content and marketing campaign assets that resonate with the target Gen Z audience, driving brand awareness and engagement.
• Conduct visual research to identify and integrate emerging design trends, competitor analyses, and customer preferences into creative strategies and asset development.

📝 Enhancement Note: The responsibilities highlight a need for end-to-end creative project management, from concept to final delivery, with a strong emphasis on brand-specific execution across various consumer touchpoints. This requires not only design skills but also an understanding of marketing objectives and production workflows.

🎓 Skills & Qualifications

Education:

• Completed degree in Graphic Design, Media Design, Communication Design, or a comparable qualification.

Experience:

• Proven track record of extensive experience in digital design, with a focus on marketing and consumer-facing products.
• Demonstrated experience in marketing environments, understanding the technical and creative demands of graphics across diverse marketing channels.
• Experience in packaging design, including understanding material properties, printing processes, and consumer interaction at the point of sale.
• Experience with print production workflows, including pre-press preparation, color management, and understanding of various printing techniques.

Required Skills:

• Proficiency in Adobe Creative Suite: Photoshop, InDesign, and Illustrator for creating high-quality graphic assets and packaging layouts.
• Strong understanding of brand design principles and the ability to translate brand guidelines into compelling visual assets.
• Excellent eye for detail and a strong sense of aesthetics, with a deep understanding of what makes effective (product) design, including common pitfalls ("Dos and Don'ts").
• Proficiency in creating graphics for various digital marketing channels, including social media platforms, web banners, and email marketing.
• Ability to interpret and implement client/brand preferences and customer insights into design solutions.

Preferred Skills:

• Experience with motion design tools like After Effects for creating animated graphics and social media video content.
• Basic knowledge of web design principles and platforms (e.g., WordPress), understanding how to create assets that fit web environments.
• Familiarity with UI/UX design principles and tools (e.g., Figma) for creating user-friendly interfaces and consistent digital experiences.
• Foundational knowledge in 3D design (e.g., Blender) and Augmented Reality (AR) design (e.g., Spark AR) for innovative marketing activations.
• Team-oriented mindset with strong communication skills and a positive attitude, especially in high-pressure or challenging situations.

📝 Enhancement Note: The inclusion of "Senior" in the title, combined with the breadth of required and preferred software and design areas (digital, print, motion, web, UI/UX, 3D, AR), suggests a role that may involve some level of mentorship or leading design initiatives, even if not explicitly stated as a management position. The emphasis on adaptability and handling stress is crucial for a startup environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong range of packaging design projects that demonstrate an understanding of brand identity, consumer appeal, and production feasibility.
• Examples of digital marketing assets, including social media graphics, web banners, and ad creatives, highlighting design effectiveness across different platforms.
• Demonstration of print design capabilities, featuring projects like brochures, POS displays, or marketing collateral, with an emphasis on layout, typography, and print readiness.
• Case studies or project examples that illustrate the applicant's ability to translate creative briefs into impactful visual solutions, including any contributions to brand development or strategy.

Process Documentation:

• Showcase examples of workflow management for design projects, from initial brief to final asset delivery, including version control and feedback integration processes.
• Include examples of how design processes are adapted to meet specific marketing channel requirements (e.g., social media optimization, print pre-press).
• Demonstrate the ability to manage multiple projects concurrently, prioritizing tasks and meeting deadlines effectively in a dynamic environment.

📝 Enhancement Note: For a Graphic Designer role with a focus on packaging and marketing assets, a strong portfolio is paramount. It should not only display aesthetic skills but also practical application, understanding of production, and ability to align design with brand and market objectives. Providing examples of process and workflow management will differentiate candidates.

💵 Compensation & Benefits

Salary Range:

• Based on the "Senior" designation, location in Berlin, Germany, and the comprehensive skill set required, an estimated annual salary range for this role would be between €45,000 and €60,000. This range reflects typical compensation for experienced graphic designers in German metropolitan areas, considering the startup context and the specific demands of packaging and multi-channel marketing design.

Benefits:

• Fair Compensation Package: Competitive salary commensurate with experience and qualifications.
• Generous Paid Time Off: 28 vacation days per year to ensure work-life balance.
• Monthly Lunch Subsidy: Financial support for daily meals.
• Public Transport Subsidy: Contribution towards commuting costs.
• Urban Sports Club Membership: Access to a wide range of fitness and sports facilities.
• Flexible Working Hours: Options for flexible start and end times with a focus on achieving results.
• Home Office Options: Flexibility to work remotely, likely a hybrid model with a few days in the office per week.
• Daily Refreshments: Access to fresh fruit, muesli, drinks, and snacks in the office.
• Modern Workplace: A well-equipped office space in a desirable location.
• Individual Development Opportunities: Support for professional growth through training and development programs.
• Startup Atmosphere: Dynamic work environment with flat hierarchies and open feedback culture.
• Team Events: Regular social events and team-building activities to foster camaraderie.

Working Hours:

• Full-time employment, likely around 40 hours per week, with flexible working hours and home office options available.

📝 Enhancement Note: The benefits package is quite generous for a startup, emphasizing employee well-being and professional development. The salary estimate is based on industry benchmarks for graphic designers in Berlin with 2-5 years of experience, acknowledging the "Senior" title implies a solid foundation and potential for leadership.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• E-commerce, Consumer Packaged Goods (CPG), Influencer Marketing, Retail. LIMITD operates at the intersection of social media influence and traditional retail, creating products for Gen Z that are distributed through established grocery channels. This requires a blend of digital-native marketing understanding and CPG industry awareness.

Company Size:

• While not explicitly stated, the description of a "fast-growing startup" and "flat hierarchies" suggests a company that is likely in the small to medium-sized enterprise (SME) range, perhaps 50-150 employees. This environment fosters agility, direct impact, and close collaboration.

Founded:

• Founded in 2020, LIMITD is a relatively young company, indicating a modern, dynamic, and innovative culture. This youth also implies rapid growth, evolving processes, and a strong entrepreneurial spirit.

Team Structure:

• The graphic designer will likely be part of a broader marketing or creative team. This team may include other designers, marketing specialists, social media managers, and product development personnel.
• Reporting structure is likely to be to a Creative Lead, Marketing Manager, or Head of Marketing, within a flat hierarchy typical of startups.
• Cross-functional collaboration is expected with brand management, product development, sales, and digital marketing teams to ensure cohesive brand messaging and product launches.

Methodology:

• The company's approach is driven by innovation, authenticity, and leveraging influencer power to define products for Gen Z. This translates to a data-informed, trend-aware, and customer-centric design methodology.
• Emphasis on agility and rapid iteration, common in startup environments, means designers must be adaptable and responsive to market feedback and evolving trends.
• Design processes will likely integrate feedback from influencers, marketing teams, and consumer insights to ensure product-market fit.

Company Website:

• https://www.limitd.de/

📝 Enhancement Note: Understanding LIMITD's position as a disruptor in traditional retail through influencer-driven products is key. The culture will be fast-paced, entrepreneurial, and focused on rapid growth and trend adoption, requiring designers to be proactive and adaptable.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned as a Senior Graphic Designer, indicating a mid-level to senior professional with 2-5 years of experience. It implies a need for independent work, a strong portfolio, and the ability to manage projects from concept to completion, potentially guiding junior team members or contributing to design strategy.

Reporting Structure:

• The Senior Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar leadership role within the marketing or brand department. The flat hierarchy of the startup means direct interaction with senior management and other department heads is probable.

Operations Impact:

• The graphic designer's work directly impacts the company's brand perception, product appeal, and market competitiveness, particularly for the Gen Z demographic. Effective packaging and POS marketing are critical for retail success and brand recognition. Their output influences sales performance and market penetration for brands like ROB's, HEYYY, and EMYO.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in packaging design, CPG branding, and multi-channel marketing asset creation. Exposure to diverse brand management and product launch cycles.
• Industry Exposure: Gain experience in the rapidly evolving influencer marketing and CPG sectors, understanding how digital trends translate into physical retail products.
• Leadership Potential: As a "Senior" role in a growing startup, there's potential to grow into a Lead Designer or Creative Director position, managing a design team and shaping the visual direction of multiple brands.
• Skill Diversification: Opportunities to develop skills in emerging areas like 3D and AR design, as mentioned in preferred qualifications, allowing for specialization and broader creative application.

📝 Enhancement Note: The "Senior" title in a startup suggests a significant opportunity for growth and direct impact. Candidates should look for roles where they can not only execute but also influence creative strategy and potentially mentor others as the company scales.

🌐 Work Environment

Office Type:

• The company offers a "Modern Workplace" in the "heart of Kreuzberg," Berlin, with good public transport connections. This suggests a vibrant, urban office environment conducive to creativity and collaboration. The mention of a "rooftop terrace" for team events hints at a more amenity-rich workspace.

Office Location(s):

• The primary office is located in Berlin, Germany. Kreuzberg is a well-known creative and dynamic district in Berlin, offering a stimulating environment.

Workspace Context:

• The workspace is designed to foster a "Start-Up-Atmosphäre" with "flat hierarchies" and an "open feedback culture." This implies an environment where collaboration is encouraged, ideas are readily shared, and team members work closely together.
• Access to necessary design tools and technology is implied by the "modern workplace" description.
• Opportunities for team interaction will be frequent, both through formal project collaboration and informal team events.

Work Schedule:

• "Flexible Working Hours" with "Gleitzeit" (flextime) and "Homeofficemöglichkeiten" (home office options) are provided. This allows for a degree of autonomy in managing one's workday, balancing personal needs with project demands, and contributing to a healthy work-life balance.

📝 Enhancement Note: The work environment is geared towards a collaborative, flexible, and modern startup culture. Candidates should expect an energetic atmosphere with opportunities for direct contribution and interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio by HR or a hiring manager to assess basic qualifications and creative fit.
• Creative/Technical Interview: A deeper dive into the candidate's portfolio, discussing design choices, process, and problem-solving approaches. This might involve a discussion about specific projects relevant to packaging and digital marketing.
• Team/Cultural Fit Interview: Meeting with potential team members or managers to assess collaboration style, personality, and alignment with the startup culture. This could include behavioral questions.
• Potential Design Challenge: A practical exercise or case study, either take-home or during the interview, to evaluate design skills, strategic thinking, and ability to meet specific briefs under time constraints. This could involve creating a concept for a new product line or a POS display.
• Final Interview: Potentially with a founder or senior leader to discuss overall fit, vision, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your packaging and marketing asset design skills, particularly those relevant to consumer brands and Gen Z.
• Showcase Process: For each project, briefly explain the brief, your design process, challenges faced, solutions implemented, and the final outcome. Include mockups showing the design in context (on shelves, on social media).
• Highlight Impact: Quantify results where possible (e.g., improved engagement, successful product launch). For packaging, focus on shelf appeal and brand recognition.
• Demonstrate Versatility: Include examples of work across digital, print, and potentially motion or 3D/AR if applicable.
• Tailor to LIMITD: Research LIMITD's existing brands (ROB's, HEYYY, EMYO) and tailor your presentation to show how your style and skills align with their aesthetic and target audience.

Challenge Preparation:

• Understand the Brand: Familiarize yourself thoroughly with LIMITD's brands, their target audience (Gen Z), and their market positioning.
• Analyze Competitors: Research competitor packaging and marketing materials in the CPG space for similar demographics.
• Focus on Practicality: If given a design challenge, consider not just aesthetics but also production feasibility, cost-effectiveness, and shelf impact.
• Articulate Strategy: Be prepared to explain the rationale behind your design decisions, linking them to marketing objectives and consumer behavior.

📝 Enhancement Note: Candidates should prepare to not only present visually stunning work but also articulate the strategic thinking and problem-solving behind their creative choices. Demonstrating an understanding of the CPG/retail environment and the specific target audience is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Photoshop: Essential for image editing, digital asset creation, and mockups.
  • InDesign: Critical for packaging layouts, brochures, and print collateral, requiring strong typography and layout skills.
  • Illustrator: Necessary for vector graphics, logos, and detailed illustrations used in packaging and branding.
• After Effects: (Preferred) For creating dynamic motion graphics, animated social media content, and video elements.

Analytics & Reporting:

• While not directly a designer's tool, understanding how design performance is measured (e.g., social media engagement metrics, website traffic from campaigns) is beneficial. Familiarity with analytics dashboards might be a plus.

CRM & Automation:

• Not directly relevant to the designer's core tools, but awareness of how marketing automation and CRM systems are used to deliver campaigns can inform design asset creation for those channels.

Other Potential Tools:

• Figma: (Preferred) For UI/UX design, prototyping, and collaborative design workflows.
• Blender: (Preferred) For 3D modeling and rendering, especially for product visualization and AR content.
• Spark AR: (Preferred) For creating augmented reality filters and experiences for social media.
• WordPress: (Preferred) Basic understanding for creating web-optimized graphics.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. The preferred skills in After Effects, Figma, Blender, and Spark AR indicate a forward-thinking company that values multi-disciplinary design capabilities and wants to leverage emerging technologies in their marketing efforts.

👥 Team Culture & Values

Operations Values:

• Innovation & Authenticity: Embracing new ideas and approaches, particularly those that resonate genuinely with the Gen Z audience.
• Customer-Centricity: Designing with the end consumer (Gen Z) and influencer partners in mind, ensuring products and marketing are appealing and relevant.
• Agility & Adaptability: Thriving in a fast-paced startup environment, being able to pivot quickly based on market feedback or new trends.
• Collaboration & Teamwork: Working effectively across departments and with team members, fostering an open and supportive environment.
• Proactivity & Ownership: Taking initiative, responsibility for projects, and a willingness to tackle challenges head-on.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with marketing, product development, and potentially influencer management teams to ensure visual assets align with overall brand strategy and campaign goals.
• Open Feedback Culture: An environment where constructive feedback is regularly exchanged, contributing to continuous improvement of both designs and processes.
• Knowledge Sharing: Team members are encouraged to share insights, best practices, and learnings to collectively enhance creative output and efficiency.

📝 Enhancement Note: The company culture emphasizes speed, innovation, and a strong connection with its target audience. Designers are expected to be proactive collaborators who can contribute to a dynamic and evolving brand landscape.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Trends: Keeping pace with fast-changing visual trends, social media platform updates, and Gen Z consumer preferences.
• Brand Consistency Across Multiple Lines: Maintaining distinct yet cohesive visual identities for ROB's, HEYYY, and EMYO, ensuring each brand's unique appeal.
• Balancing Creativity with Production Demands: Delivering high-quality creative work under tight deadlines typical of a fast-growing startup and retail cycles.
• Integrating New Technologies: Effectively incorporating 3D and AR design into marketing strategies, requiring learning and adaptation.

Learning & Development Opportunities:

• Specialized Skill Development: Deepen expertise in packaging design, CPG branding, and digital marketing asset creation.
• Industry Conferences & Certifications: Potential opportunities to attend design or marketing industry events to stay current and expand networks.
• Mentorship & Leadership: As a senior member in a growing team, opportunities to mentor junior designers and contribute to leadership discussions regarding creative direction.
• Exposure to Diverse Media: Working across a wide range of media, from print and digital to emerging AR/3D applications, offering broad creative development.

📝 Enhancement Note: This role offers significant opportunities for growth by tackling modern marketing challenges and developing skills in cutting-edge design applications, all within a supportive startup environment.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How would you approach designing packaging for a new product launch aimed at Gen Z, considering the brand identity of [mention one of their brands] and the competitive retail landscape?" (Prepare to discuss your process, target audience insights, and visual strategy.)
• Collaboration & Stakeholder Management: "Describe a time you had to balance creative vision with feedback from multiple stakeholders (e.g., marketing, product, influencers). How did you manage conflicting opinions and ensure a successful outcome?" (Focus on communication, compromise, and strategic alignment.)
• Problem-Solving: "Imagine a new social media platform requires a specific aspect ratio and animation style that is new to you. How would you approach learning and executing this design task effectively?" (Highlight your learning process, adaptability, and problem-solving methodology.)

Company & Culture Questions:

• Company Operations Culture: "What attracts you to working for a startup like LIMITD, and how do you see your design skills contributing to our mission of revolutionizing retail with influencer products?" (Research their mission, brands, and recent activities.)
• Team Dynamics: "How do you prefer to collaborate with marketing and product teams? Describe your ideal working relationship with these departments." (Emphasize proactive communication and understanding of their goals.)
• Operations Impact Measurement: "How do you measure the success of your design work, particularly for packaging and social media campaigns? Can you provide an example?" (Think about metrics like brand recall, engagement rates, shelf appeal, or conversion rates.)

Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation with a clear introduction, project overview, design process, challenges, solutions, and final outcomes.
• Visual Storytelling: Use mockups and context shots to show how your designs function in their intended environment (e.g., product on a shelf, social media post in a feed).
• Highlight Key Skills: Explicitly mention how each project demonstrates your proficiency in Photoshop, InDesign, Illustrator, and any other relevant tools.
• Quantify Impact: Whenever possible, include data or metrics that show the effectiveness of your designs. If direct metrics aren't available, discuss the strategic intent behind your design choices and how they were intended to drive specific outcomes.
• Be Enthusiastic: Show your passion for design, the brands, and the opportunity to contribute to LIMITD's growth.

📝 Enhancement Note: Interviewers will be looking for not only technical design skills but also strategic thinking, a strong understanding of branding and marketing, and cultural fit. Preparing specific examples that demonstrate these qualities will be key.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on join.com.
• Portfolio Customization: Ensure your portfolio prominently features your strongest packaging and marketing asset design work, tailored to consumer brands and the Gen Z demographic. Prioritize projects that showcase your versatility across digital and print media.
• Resume Optimization: Update your resume to highlight relevant experience, specific design software proficiency (Adobe Creative Suite, and any preferred tools), and quantifiable achievements in previous roles. Use keywords from the job description like "packaging," "POS marketing," "brand design," and "digital assets."
• Interview Preparation: Practice articulating your design process, strategic thinking, and how your work aligns with brand objectives. Prepare specific examples for behavioral questions and be ready to discuss your portfolio in detail. Research LIMITD's brands and market strategy thoroughly.
• Company Research: Gain a deep understanding of LIMITD's mission, their influencer partnerships, and their target audience. Be prepared to discuss why you are a good fit for their startup culture and their specific approach to product development and marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.