(Senior) Graphic Designer - Packaging (m/w/d) at LIMITD by Wunderproducts GmbH

📍 Job Overview

Job Title: Senior Graphic Designer - Packaging (m/w/d)
Company: LIMITD by Wunderproducts GmbH
Location: Berlin, Germany
Job Type: FULL_TIME
Category: Marketing Operations / Creative Operations
Date Posted: August 08, 2025
Experience Level: Mid-Senior Level (2-5 years implied)
Remote Status: Hybrid

🚀 Role Summary

This role is central to the visual identity and market presence of LIMITD's brands, focusing heavily on packaging and point-of-sale (POS) marketing assets.
The position requires a blend of creative design expertise and practical application across digital and print channels, supporting brand growth and consumer engagement.
As a Senior Graphic Designer, you will contribute to visual trend research and the creation of compelling graphical content for social media, marketing campaigns, and corporate presentations.
The role demands proficiency in industry-standard design software and a solid understanding of print production requirements and emerging digital design fields like 3D and AR.

📝 Enhancement Note: Given the "Senior" title and the breadth of responsibilities, it's inferred that the ideal candidate will have a minimum of 2-5 years of professional experience in graphic design, with a strong emphasis on packaging and consumer goods. The hybrid work arrangement suggests a need for strong self-management and communication skills, balancing in-office collaboration with remote work.

📈 Primary Responsibilities

Lead the development and execution of all graphic assets, with a primary focus on packaging and POS marketing materials for the ROB’s, HEYYY, and EMYO brands.
Collaborate within a cross-functional team to conceptualize and finalize creative briefs, ensuring alignment with brand strategy and market trends.
Design and produce a variety of graphical assets for all relevant social media platforms, ensuring brand consistency and platform-specific optimization.
Create high-impact visual assets for marketing initiatives, including print collateral, digital advertisements, and promotional materials, managing the entire workflow from concept to final delivery.
Develop graphical assets for corporate and product presentations, translating complex information into visually engaging narratives.
Conduct research on emerging visual trends in design, marketing, and consumer behavior to inform creative strategies and product development.
Manage print production requirements, including pre-press preparation, color management, and ensuring quality control for all printed materials.
Support the creation of assets for digital channels, including web design elements, social media content, and potentially basic motion graphics.

📝 Enhancement Note: The emphasis on "packaging and POS marketing assets" indicates a critical need for understanding product lifecycle, retail environments, and consumer psychology related to visual presentation on shelves and in stores. The mention of "final implementation" and "print production" suggests responsibility for the end-to-end creative process, including vendor management or close collaboration with printers.

🎓 Skills & Qualifications

Education:

A completed university degree in Graphic Design, Media Design, Communication Design, or a comparable vocational training/apprenticeship.

Experience:

Extensive professional experience in digital design, with a proven track record in developing visually compelling assets for various marketing channels.
Demonstrated experience in marketing environments, understanding the technical and creative demands of different marketing platforms.
Proven ability to translate customer preferences and market trends into effective design solutions.
Strong understanding of product design principles, including "Dos and Don'ts" in consumer goods packaging.

Required Skills:

Advanced proficiency in Adobe Creative Suite, specifically Photoshop, InDesign, and Illustrator.
Expertise in managing print requirements and executing pre-press preparations for print projects.
Strong understanding of UI design principles and brand design aesthetics.
Excellent conceptualization skills with a keen eye for detail and visual hierarchy.
Ability to work effectively in a fast-paced startup environment, managing multiple projects simultaneously.
Exceptional teamwork and communication skills, with a positive attitude and sense of humor.
Proactiveness in taking responsibility and embracing new challenges.

Preferred Skills:

Foundational knowledge of motion design principles and software (e.g., After Effects).
Basic understanding of web design concepts and platforms (e.g., WordPress).
Familiarity with UI/UX design tools and methodologies (e.g., Figma).
Initial experience in 3D design (e.g., Blender) and Augmented Reality (AR) design (e.g., Spark AR).

📝 Enhancement Note: The requirement for both "digital design" and "print production" experience highlights the need for a versatile designer. The "Senior" designation implies a level of autonomy and the ability to guide junior designers or contribute strategically to brand visual direction. The "not all requirements" clause suggests that strong potential, motivation, and a good cultural fit can outweigh minor skill gaps, particularly in emerging areas like 3D/AR.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a range of graphic design work, with a significant emphasis on packaging design projects for consumer goods.
Demonstrations of successful POS marketing asset creation, illustrating understanding of retail environments and point-of-purchase strategies.
Examples of digital design application across social media platforms and marketing campaigns, highlighting adaptability to different channel requirements.
Visuals that illustrate proficiency in brand design, showcasing consistency and strategic application of brand guidelines.
Case studies or project examples that demonstrate the design process from concept development to final execution, including any print production considerations.

Process Documentation:

Applicants should be prepared to discuss their personal design workflow, from initial brief interpretation and concept ideation through to final asset delivery and production readiness.
The ability to articulate how they approach understanding client preferences and market trends to inform design decisions will be crucial.
Candidates should be ready to explain their process for managing print specifications and ensuring successful outcomes in print production.

📝 Enhancement Note: For a Senior role, the portfolio should not just display finished work but also the strategic thinking and process behind it. Evidence of managing projects from start to finish, including problem-solving and adapting to feedback, will be highly valued. A focus on how the candidate's designs have contributed to brand objectives or sales performance would be a significant advantage.

💵 Compensation & Benefits

Salary Range: Given the location (Berlin, Germany), the "Senior Graphic Designer - Packaging" title, and the provided benefits, a competitive salary range for this role in Berlin would typically fall between €45,000 and €65,000 per year. This estimate is based on industry benchmarks for experienced graphic designers in the German market, considering the company's startup nature and its focus on consumer products.

Benefits:

Fair Compensation Package with 28 vacation days per year.
Monthly lunch subsidy.
Public transport subsidy (ÖPNV-Zuschuss).
Urban Sports Club membership for fitness and wellness.
Flexible working hours with flextime options.
Home office opportunities, allowing for a hybrid work model.
Daily provision of fresh fruits, muesli, beverages, and snacks to support employee well-being.
Access to individual training and development opportunities for continuous professional growth.
Participation in team events and social activities, fostering a strong team spirit.

Working Hours:

The role operates on a full-time basis, likely around 40 hours per week, with flexible working hours and flextime options that allow for a degree of autonomy in scheduling.

📝 Enhancement Note: The inclusion of specific perks like a lunch subsidy, public transport support, and a sports club membership indicates a company culture that values employee well-being and work-life balance. The "fair compensation package" suggests a competitive offering within the startup ecosystem.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the fast-paced E-commerce and Consumer Goods sector, specifically focusing on influencer-driven product development for the Gen Z demographic in the German retail market. This context implies a dynamic, trend-aware, and digitally-native operational environment. Company Size: LIMITD is a growing startup, suggesting a dynamic, agile, and potentially less hierarchical structure than larger, established corporations. This environment often allows for greater individual impact and broader exposure to different business functions. Founded: Founded in 2020, LIMITD is a relatively young company, indicating a modern approach to business, a culture of innovation, and rapid growth as a core objective.

Team Structure:

The Graphic Designer will likely be part of a broader marketing or creative team, collaborating closely with brand managers, product developers, and social media specialists.
Reporting lines are expected to be relatively flat, common in startups, facilitating direct communication with decision-makers.
Cross-functional collaboration is key, requiring interaction with product, sales, and potentially operations teams to ensure visual assets align with overall business goals.

Methodology:

The company's success is built on leveraging influencer marketing and community engagement, suggesting a data-informed approach to product development and marketing campaigns.
Expect a focus on agility, rapid iteration, and a willingness to experiment with new marketing channels and creative formats.
Emphasis on authentic brand representation and building strong connections with the Gen Z target audience.

Company Website: https://www.limitd.de/

📝 Enhancement Note: The company's focus on influencer products and the Gen Z market suggests a culture that is trend-conscious, digitally savvy, and values authenticity. The startup environment implies a need for adaptability, proactive problem-solving, and a willingness to contribute beyond a strictly defined role.

📈 Career & Growth Analysis

Operations Career Level: This position is positioned as a Senior Graphic Designer, indicating a level of expertise and responsibility beyond entry-level roles. It suggests a capacity to handle complex projects independently, mentor junior team members (if applicable), and contribute to the strategic direction of visual branding. Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar leadership role within the company. The flat hierarchy typical of startups means direct access to management is probable. Operations Impact: The role directly impacts brand perception, product appeal on shelves, and marketing campaign effectiveness. Strong visual assets are critical for capturing consumer attention, driving sales, and building brand loyalty in a competitive market.

Growth Opportunities:

Skill Specialization: Potential to deepen expertise in packaging design, motion graphics, 3D visualization, or AR development based on project needs and personal interest.
Leadership Potential: As a senior member, there may be opportunities to lead design projects, mentor junior designers, or contribute to establishing design best practices within the company.
Brand Development: Involvement in the evolution of the visual identity for existing and new brands, offering significant impact on the company's growth trajectory.
Cross-Functional Learning: Opportunities to learn about product development, marketing strategy, and e-commerce operations through close collaboration with other departments.

📝 Enhancement Note: The "Senior" title, coupled with the startup environment, suggests a role with significant potential for growth and impact. Candidates should look for opportunities to expand their skill set and take on more responsibility as the company scales.

🌐 Work Environment

Office Type: The company describes a "modern workplace" in the heart of Kreuzberg, Berlin, implying a contemporary, well-equipped office space. Office Location(s): The primary office is located in Berlin, Germany, noted for good public transport connections.

Workspace Context:

The workspace is designed to foster a "Start-Up-Atmosphäre" with flat hierarchies and an open feedback culture, encouraging collaboration and direct communication.
The environment provides daily provisions like fresh fruit, muesli, drinks, and snacks, contributing to a comfortable and productive atmosphere.
Opportunities for team events and social gatherings, including lunches and rooftop events, suggest a strong emphasis on team cohesion and a positive work culture.

Work Schedule:

Flexible working hours with flextime options are offered, allowing employees to manage their schedules within a full-time framework. This flexibility is conducive to balancing personal needs with project deadlines and collaborative requirements.

📝 Enhancement Note: The emphasis on a positive and collaborative startup atmosphere, combined with flexible working hours and office amenities, indicates a workplace that values employee well-being and productivity. Proximity to public transport in Kreuzberg is a practical advantage for employees commuting to the office.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely a brief call or video interview to assess basic qualifications, cultural fit, and motivation.
Portfolio Review: A dedicated session to present and discuss your design portfolio, focusing on relevant packaging and marketing asset examples. Be prepared to articulate your design process, choices, and the impact of your work.
Skills Assessment/Challenges: Potentially a design task or case study related to packaging or POS materials to evaluate practical skills, problem-solving abilities, and creative approach under timed conditions.
Team/Hiring Manager Interview: Deeper dive into experience, work style, and how you would contribute to the team and company culture. This stage may also involve discussing your approach to trends and brand development.

Portfolio Review Tips:

Curate Selectively: Focus on projects that best demonstrate your packaging design, POS marketing asset creation, and digital marketing graphics. Quality over quantity.
Showcase Process: For key projects, include a brief overview of the brief, your conceptualization process, design iterations, and final rationale. Highlight problem-solving steps.
Quantify Impact (if possible): If you have data on how your designs influenced engagement, sales, or brand perception, include it. Even qualitative feedback is valuable.
Highlight Versatility: Ensure your portfolio shows breadth across different platforms (print, digital, social) and demonstrates your ability to adapt to different brand styles.
Prepare a Walkthrough: Be ready to guide the interviewer through your portfolio, explaining your role and contributions for each piece.

Challenge Preparation:

Understand the Brief: Carefully read any design challenge brief, paying attention to objectives, target audience, and constraints.
Time Management: Practice completing design tasks within realistic timeframes, simulating interview conditions.
Brand Alignment: If given a specific brand, research their existing visual identity and marketing to ensure your proposed designs are cohesive and on-brand.
Presentation: Prepare to present your work clearly and concisely, explaining your design decisions and rationale.

📝 Enhancement Note: The company's statement about valuing potential over strict adherence to all requirements suggests that a strong, well-reasoned portfolio and a clear demonstration of enthusiasm and cultural fit can be highly influential. Be prepared to discuss your understanding of the Gen Z market and influencer-driven brands.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential proficiency expected in Photoshop, InDesign, and Illustrator for all core design tasks, particularly packaging and print collateral.
Adobe After Effects: Foundational knowledge is preferred for motion design elements, which can enhance social media content and presentations.

Analytics & Reporting:

While not explicitly mentioned for this role, a general understanding of how design impacts marketing performance metrics (e.g., engagement rates, conversion rates) is beneficial.

CRM & Automation:

Familiarity with web design platforms like WordPress is a plus for website asset integration.
Experience with UI/UX design tools such as Figma is preferred for collaborative design workflows and digital asset creation.
Initial experience with 3D design software (e.g., Blender) and AR design platforms (e.g., Spark AR) is a bonus, indicating a forward-thinking approach to creative assets.

📝 Enhancement Note: The core requirement is mastery of Adobe Creative Suite for print and digital design. The preferred skills in motion, web, UI/UX, 3D, and AR indicate the company's interest in a designer who can contribute to a modern, multi-channel visual strategy and potentially explore innovative formats.

👥 Team Culture & Values

Operations Values:

Innovation & Authenticity: The company's foundation in influencer products for Gen Z suggests a value placed on creative originality, genuine connection with audiences, and staying ahead of trends.
Collaboration & Feedback: With "flat hierarchies" and an "open feedback culture," expect an environment where ideas are shared freely, and constructive criticism is welcomed to improve work and processes.
Agility & Responsibility: As a startup, there's an emphasis on taking ownership of tasks, adapting quickly to changes, and actively contributing to the company's fast-paced growth.
Efficiency & Quality: While agile, there's also a need for high-quality output, especially in branding and packaging, implying a drive for both speed and excellence in design execution.

Collaboration Style:

Expect a hands-on, collaborative approach where designers work closely with marketing, product, and brand teams.
Open communication channels and a willingness to share work-in-progress for feedback are likely encouraged.
The team values a positive attitude, a sense of humor, and the ability to remain calm and productive during challenging periods.

📝 Enhancement Note: The company culture appears to be a blend of typical startup dynamism with a strong focus on creative output and brand building. A candidate who thrives in collaborative, fast-paced environments and is comfortable with direct feedback will likely fit well.

⚡ Challenges & Growth Opportunities

Challenges:

Rapid Pace & Evolving Trends: Keeping up with fast-changing visual trends relevant to Gen Z and the influencer space requires continuous learning and adaptation.
Brand Consistency Across Channels: Maintaining a cohesive visual identity across diverse platforms (packaging, social media, web, POS) can be complex.
Balancing Creative Vision with Practical Constraints: Integrating innovative design ideas with production limitations, brand guidelines, and budget considerations.
Startup Environment Demands: The need to be adaptable, self-motivated, and potentially handle a broad range of tasks as the company grows.

Learning & Development Opportunities:

Skill Expansion: Opportunities to gain experience in newer design fields like 3D, AR, and advanced motion graphics.
Brand Strategy Input: Contribute to the strategic development of brand visual identities and marketing campaigns.
Industry Exposure: Work within a successful influencer-product startup, gaining insights into e-commerce, retail, and digital marketing.
Mentorship: Potential to learn from experienced team members or mentors within a supportive startup ecosystem.

📝 Enhancement Note: The primary growth opportunity lies in becoming a key player in shaping the visual identity of rapidly growing brands. The challenges are typical of a dynamic startup, requiring a proactive and adaptable mindset.

💡 Interview Preparation

Strategy Questions:

"Describe your process for developing packaging designs for a new consumer product targeting Gen Z." (Focus on understanding the target audience, market trends, and brand messaging.)
"How do you ensure brand consistency across different marketing channels, from print packaging to social media graphics?" (Highlight your understanding of brand guidelines and multi-channel strategy.)
"Walk us through a challenging design project where you had to balance creative vision with technical or production constraints. What was your approach and the outcome?" (Demonstrate problem-solving skills and resilience.)
"How do you stay updated with visual design trends, particularly those relevant to youth culture and social media?" (Show your proactive learning and industry awareness.)
"Describe your experience with print production and pre-press requirements. What steps do you take to ensure a successful print run?" (Detail your technical knowledge for physical products.)

Company & Culture Questions:

"What excites you about LIMITD and our mission to revolutionize retail with influencer products?" (Show genuine interest and alignment with the company's vision.)
"How do you handle constructive criticism or feedback on your designs?" (Illustrate your openness to collaboration and improvement.)
"Describe your ideal work environment and how you contribute positively to team dynamics." (Emphasize your fit with the startup culture.)
"How do you prioritize tasks and manage your workload in a fast-paced environment?" (Demonstrate organizational and time management skills.)

Portfolio Presentation Strategy:

Narrative is Key: For each project, tell a story: the challenge, your approach, your role, the solution, and the impact.
Focus on Relevance: Prioritize projects that showcase packaging, POS, and digital marketing assets for consumer brands.
Showcase Process, Not Just Polish: Include sketches, mood boards, or early concepts to illustrate your thinking.
Highlight Technical Skills: Briefly explain the software and techniques used, especially for print-ready files.
Be Prepared for Questions: Anticipate questions about your design choices, target audience considerations, and collaboration with stakeholders.

📝 Enhancement Note: Emphasize your understanding of the Gen Z market and the unique aspects of influencer-driven product branding. Be ready to discuss how your creative contributions directly support business objectives like brand visibility and sales.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application via the provided link on join.com.
Portfolio Customization: Tailor your portfolio to prominently feature your strongest packaging design, POS marketing assets, and social media graphics. Highlight projects that demonstrate your understanding of consumer goods and the Gen Z demographic.
Resume Optimization: Ensure your resume clearly articulates your experience with digital design, print production, and key software proficiency (Photoshop, InDesign, Illustrator). Use keywords from the job description and quantify achievements where possible.
Interview Preparation: Practice discussing your design process, highlighting specific examples from your portfolio that align with the responsibilities outlined. Be ready to articulate your passion for LIMITD's brands and mission.
Company Research: Familiarize yourself with LIMITD's brands (ROB’s, HEYYY, EMYO) and their current marketing efforts. Understand their position in the market and what makes their influencer-product strategy unique.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

(Senior) Graphic Designer - Packaging (m/w/d)