Senior Graphic Designer (Employer Branding)

📍 Job Overview

Job Title: Senior Graphic Designer (Employer Branding)

Company: Arcadis

Location: Makati, Metro Manila, Philippines

Job Type: Full-time

Category: Marketing / Creative Operations

Date Posted: May 11, 2026

Experience Level: Mid-Senior Level (5-8+ years)

Remote Status: On-site

🚀 Role Summary

• Creative Content Strategy: Develop and execute high-quality, multi-channel creative content that effectively communicates Arcadis’ Employer Value Proposition (EVP) across global and regional talent markets. This role is pivotal in shaping the visual narrative of Arcadis as an employer of choice, directly impacting recruitment success and overall employer brand perception.

• Brand Consistency & Nuance: Ensure all creative output strictly adheres to global brand guidelines while incorporating thoughtful regional adaptations to resonate with diverse talent audiences, maintaining a cohesive and impactful employer brand identity.

• End-to-End Project Leadership: Manage assigned design projects from conception to completion, fostering strong partnerships with Talent Acquisition, Marketing & Communications, and regional teams to deliver integrated and impactful creative solutions.

• Design Expertise & Consultation: Serve as a subject matter expert in design and brand compliance, providing strategic guidance to stakeholders on creative feasibility, best practices, and optimal solutions that align with Arcadis’ recruitment and employer branding objectives.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the responsibilities and context clearly point towards a specialized role within Employer Branding, demanding a blend of creative execution and strategic alignment with Talent Acquisition and Marketing functions. The "Operations" aspect is derived from the need to manage and optimize creative output for recruitment marketing campaigns and employer brand initiatives, requiring process-driven execution and stakeholder coordination.

📈 Primary Responsibilities

• Translate Arcadis' purpose, values, and EVP into compelling, audience-relevant visual designs for global, regional, and Early Careers talent audiences across various digital and physical touchpoints.

• Produce high-quality creative assets for diverse channels including social media platforms, digital advertising, email marketing campaigns, video content, motion graphics, and event collateral.

• Maintain unwavering brand alignment and EVP-centric messaging across all creative deliverables, balancing global brand consistency with culturally relevant regional nuances.

• Lead the entire lifecycle of assigned design projects, from initial brief and concept development through to final asset delivery, collaborating closely with cross-functional teams.

• Act as a key brand and design consultant, advising internal stakeholders on design feasibility, brand adherence, and the most effective creative solutions to meet recruitment and employer branding goals.

• Design, update, and continuously optimize content for the careers website, prioritizing user experience (UX), accessibility standards, responsive performance across devices, and strict brand consistency.

• Implement thoughtful tracking mechanisms, such as UTM parameters, within design assets to support performance measurement and provide actionable insights into creative campaign effectiveness.

• Proactively stay abreast of emerging design trends, digital marketing innovations, and social media best practices to keep creative output fresh, relevant, and impactful, while actively sharing knowledge and fostering capability development within the team.

📝 Enhancement Note: The responsibilities emphasize a strategic approach to creative design, extending beyond mere execution to include brand strategy, stakeholder management, and performance analysis, which are core to operations roles focused on marketing and talent acquisition.

🎓 Skills & Qualifications

Education: [While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, Communications, or a related field is typically expected for a Senior Graphic Designer role.]

Experience:

• 5–8+ years of progressive experience in creative design and digital content production, with a strong focus on employer branding or recruitment marketing.

• Demonstrated success in delivering impactful creative content across digital platforms, video production, and integrated marketing campaigns.

Required Skills:

• Advanced Graphic Design Proficiency: Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visually compelling and on-brand assets.

• Video & Motion Graphics: Proven ability in video editing and motion graphics creation to produce engaging multimedia content for recruitment campaigns.

• Employer Branding Strategy: Deep understanding of how to translate an Employer Value Proposition (EVP) into effective visual communications that attract target talent.

• Brand Management & Compliance: Strong ability to interpret and apply brand guidelines consistently across diverse creative outputs and audiences.

• Cross-functional Collaboration: Excellent interpersonal and communication skills to effectively partner with Talent Acquisition, Marketing, Communications, and regional teams.

• Stakeholder Management: Proven ability to manage expectations, provide design consultation, and gain buy-in from various internal stakeholders.

• Digital Content Production: Experience in creating assets optimized for various digital channels, including social media, websites, and email.

• User Experience (UX) Design Principles: Understanding of UX best practices to ensure effective and engaging careers site content.

Preferred Skills:

• Figma Proficiency: Experience with collaborative design tools like Figma for team-based design workflows and prototyping.

• Web Design Optimization: Familiarity with careers site content optimization, including SEO principles, accessibility standards (WCAG), and responsive design techniques.

• UTM Parameter Implementation: Knowledge of how to incorporate tracking parameters within digital assets for performance analysis.

• Global Campaign Experience: Experience designing and adapting creative for international markets.

📝 Enhancement Note: The required skills highlight a blend of technical creative expertise and strategic communication abilities, indicating a need for an operations-minded designer who can manage complex projects and contribute to broader GTM (Go-To-Market) talent strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• EVP Visualization Case Studies: Showcase a minimum of 2-3 projects demonstrating how you translated an Employer Value Proposition (EVP) into compelling visuals for recruitment or employer branding initiatives. Highlight the target audience, creative strategy, and quantifiable impact.

• Multi-Channel Campaign Examples: Include examples of integrated campaigns across digital, social, video, and potentially print or event channels, illustrating your ability to maintain brand consistency and messaging across different mediums.

• Brand Guideline Application: Provide at least one project where you successfully adapted creative assets to adhere to strict brand guidelines while also incorporating regional nuances or specific audience targeting.

• Website/Digital Asset Optimization: Showcase examples of careers site content, landing pages, or digital ads where you focused on user experience, accessibility, and responsive design principles. Include before-and-after if possible.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for managing design projects from brief to final delivery, including stakeholder alignment, revision cycles, and quality control measures.

• Collaboration & Feedback Integration: Demonstrate how you incorporate feedback from multiple stakeholders and manage collaborative design processes, potentially referencing tools like Figma or project management software.

• Performance Measurement & Iteration: Explain how you have used data or performance insights (e.g., from UTM tracking) to inform design decisions or iterate on creative assets to improve effectiveness.

📝 Enhancement Note: For a senior role in employer branding, a portfolio is crucial. It needs to demonstrate not just creative skill but also strategic thinking and process management, aligning with the operational demands of consistent, impactful employer branding content.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-8+ years of experience in the Philippines, particularly in Metro Manila, the estimated annual salary range is PHP 1,200,000 - PHP 1,800,000. This range accounts for the specialized nature of employer branding, the seniority of the role, and the cost of living in a major business hub like Makati.

Benefits:

• Comprehensive Health Insurance: Likely includes medical, dental, and vision coverage for employees and potentially dependents.

• Retirement Savings Plan: Company-sponsored retirement or pension plan, possibly with employer matching contributions.

• Paid Time Off: Generous annual leave, sick leave, and public holiday allowances, potentially including additional paid days for specific occasions.

• Professional Development Opportunities: Budget for training, workshops, conferences, and access to online learning platforms to enhance design skills, stay current with trends, and potentially gain new certifications.

• Employee Assistance Program (EAP): Confidential counseling and support services for personal and work-related challenges.

• Performance Bonuses: Potential for annual bonuses based on individual and company performance.

• Commuting/Transportation Allowance: May be provided to support on-site work, given the role is not remote.

• Global Exposure: Opportunity to work on international projects and collaborate with teams across different regions.

Working Hours: Standard full-time working hours, typically 40 hours per week, Monday to Friday. While the role is on-site, Arcadis may offer some flexibility in start/end times, subject to team coordination and operational needs.

📝 Enhancement Note: Salary is estimated based on regional job market data for senior creative roles in the Philippines, factoring in Arcadis' stature as a global consultancy. Benefits are aligned with typical offerings for large multinational corporations in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Engineering and Consultancy Services (Natural and Built Assets). Arcadis operates at the intersection of sustainability, design, engineering, and consultancy, focusing on improving the quality of life through its projects. This industry context means a strong emphasis on innovation, long-term impact, and technical expertise.

Company Size: Over 34,000 employees globally. This large size indicates a well-established, structured organization with diverse departments and a significant global footprint. For operations roles, this means working within defined processes but also having opportunities for specialized contributions and navigating complex organizational structures.

Founded: Arcadis has a long history, tracing its roots back to the Netherlands in the late 19th century, evolving through mergers and acquisitions into its current global form. This rich heritage suggests a stable company with a strong foundation and a forward-looking vision.

Team Structure:

• Employer Branding & Talent Acquisition: This role likely sits within or closely collaborates with the Employer Branding team, which is part of larger Talent Acquisition or Human Resources functions.

• Reporting Structure: The Senior Graphic Designer will likely report to an Employer Branding Manager, Talent Acquisition Lead, or a Marketing Communications Manager.

• Cross-functional Collaboration: Close collaboration is expected with Talent Acquisition specialists, Marketing & Communications teams (both global and regional), and potentially project teams to gather authentic content.

Methodology:

• Data-Driven Creativity: While creative, the role is expected to be informed by data, such as candidate engagement metrics, career site analytics, and performance tracking (UTMs), to ensure creative efforts are effective.

• Agile Project Management: Design projects are likely managed using agile or iterative approaches, with regular check-ins and feedback loops to ensure timely delivery and alignment.

• Global-Local Alignment: A key operational methodology will be balancing global brand consistency with the need for localized creative execution to resonate with diverse talent pools.

Company Website: https://www.arcadis.com/

📝 Enhancement Note: Arcadis' industry and global scale suggest a professional, process-oriented environment where creativity must serve strategic business objectives, particularly in talent attraction and retention.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role. It demands a high level of autonomy, expertise, and the ability to lead projects independently. The focus is on applying advanced creative skills to achieve specific employer branding and recruitment outcomes, requiring strategic thinking beyond basic design execution.

Reporting Structure: The role reports into a management level within Talent Acquisition or Marketing & Communications. This provides exposure to strategic planning and allows for mentorship from experienced leaders in these fields.

Operations Impact: The Senior Graphic Designer’s work directly impacts Arcadis' ability to attract top talent by visually communicating its Employer Value Proposition. Effective employer branding creative can significantly influence candidate pipelines, reduce time-to-hire, and enhance the company's reputation as an employer. This role is critical to the operational success of recruitment marketing efforts.

Growth Opportunities:

• Specialization in Employer Branding: Deepen expertise in employer branding strategy, campaign development, and talent marketing, potentially leading to roles like Employer Branding Specialist or Manager.

• Creative Leadership: Transition into a Creative Lead or Art Director role within Marketing or Employer Branding, overseeing broader creative strategies and managing junior designers.

• Cross-functional Mobility: Opportunities to move into broader Marketing, Communications, or Talent Acquisition roles by leveraging understanding of recruitment marketing and stakeholder management.

• Global Project Exposure: Gain experience managing creative for global campaigns, offering a pathway to international roles or leading global initiatives.

• Skill Development: Continuous learning in emerging design tools, digital marketing trends, and UX/UI best practices through company-provided training and external resources.

📝 Enhancement Note: The "senior" designation and emphasis on strategic contributions suggest a clear growth path within Arcadis' operations, particularly in specialized marketing and HR functions.

🌐 Work Environment

Office Type: This is an on-site role, indicating a professional office environment within the Zuellig Building in Makati. The workspace is likely designed to foster collaboration and productivity.

Office Location(s): 12F Zuellig Building, Urdaneta, Makati, Metro Manila, Philippines. This location is a prime business district, offering excellent accessibility and proximity to amenities, which is advantageous for a daily commute.

Workspace Context:

• Collaborative Environment: The office setting likely encourages face-to-face interaction with colleagues from Talent Acquisition, Marketing, and potentially other departments, facilitating seamless collaboration on projects.

• Tools & Technology: Access to standard office equipment, high-speed internet, and potentially a dedicated creative suite or workstation equipped with necessary design software and hardware.

• Team Interaction: Regular opportunities for brainstorming sessions, project reviews, and informal discussions with team members to share ideas and solve challenges collectively.

Work Schedule: A typical 5-day work week (Monday-Friday) with standard office hours. While the role is on-site, Arcadis may offer some flexibility in daily start/end times, subject to team coordination and operational requirements to ensure effective project delivery and collaboration.

📝 Enhancement Note: The on-site requirement in a major business hub like Makati suggests an environment geared towards structured work, team collaboration, and professional development within a corporate setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and creative alignment with Arcadis' employer brand.

• First Interview (Hiring Manager/Recruiter): Discussion about your experience, skills, motivation for the role, and initial assessment of cultural fit. Be prepared to discuss your approach to employer branding design.

• Portfolio Presentation & Technical Interview: A dedicated session to present your portfolio, walking through key projects (especially those related to employer branding or EVP communication). Expect to discuss your design process, creative rationale, and how you handle challenges. This may involve a practical design exercise or case study.

• Stakeholder Interviews: Interviews with key stakeholders from Talent Acquisition, Marketing, and potentially other relevant departments to assess collaboration skills, strategic thinking, and ability to integrate into the team.

• Final Interview: Potentially with a senior leader to confirm fit and discuss overall career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that directly showcase your ability to create employer branding content and communicate an EVP. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the creative strategy, the challenges faced, your solutions, and the measurable outcomes or impact. Use data where possible.

• Showcase Process: Be prepared to discuss your design process, from brief interpretation and research to concept development, execution, and iteration. Highlight your problem-solving approach.

• Demonstrate Brand Acumen: Clearly show how you interpreted and applied brand guidelines, and how you adapted them for specific audiences or regional nuances.

• Highlight Collaboration: If possible, include examples that demonstrate your ability to work effectively with cross-functional teams or stakeholders.

Challenge Preparation:

• EVP Reimagining: Be ready for a hypothetical exercise where you might be asked to brainstorm creative concepts for Arcadis' EVP or a specific talent segment.

• Design Critique: Prepare to discuss your own work and potentially critique provided design examples, explaining your reasoning based on brand, audience, and effectiveness.

• Process & Workflow: Anticipate questions about how you manage multiple projects, prioritize tasks, and collaborate with non-designers.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential design challenges indicates a rigorous evaluation process focused on both creative talent and operational project management capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. Mastery of Photoshop, Illustrator, and InDesign is non-negotiable for asset creation and brand collateral development.

• Video Editing Software: Proficiency in tools like Adobe Premiere Pro, After Effects, or similar for creating engaging video and motion graphics content.

• Design Collaboration Tools: Experience with platforms like Figma is highly desirable for real-time collaboration, prototyping, and efficient workflow management with global teams.

Analytics & Reporting:

• Google Analytics / Web Analytics: Familiarity with how to interpret website traffic data, user behavior, and campaign performance metrics, especially for the careers site.

• UTM Parameter Knowledge: Understanding of how to implement and track UTM parameters within digital assets to measure the effectiveness of specific campaigns and channels.

• Social Media Analytics: Ability to interpret performance data from social media platforms to inform content strategy.

CRM & Automation:

• CRM (e.g., Salesforce, Workday): While not a direct user, understanding how design assets integrate with CRM systems for talent management and outreach is beneficial.

• Marketing Automation Platforms (e.g., Marketo, HubSpot): Awareness of how visual content is used within email marketing and campaign automation workflows.

• Content Management Systems (CMS): Experience updating content on web platforms, particularly careers sites, using a CMS.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and video editing is fundamental. Experience with collaborative tools like Figma and an understanding of analytics for performance measurement are key operational requirements for this senior role.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven Impact: Arcadis emphasizes delivering sustainable solutions and improving quality of life. Operations professionals are expected to connect their work to this larger purpose, ensuring that employer branding efforts attract individuals who align with these values.

• Curiosity & Innovation: The company fosters an environment where curious minds collaborate to solve complex challenges. This translates to a culture where exploring new design approaches, digital trends, and creative solutions is encouraged.

• Empowerment & Inclusion: Arcadis strives to be an employer of choice by empowering individuals and valuing diversity, inclusion, and belonging. This means creating inclusive visuals and messaging that resonate with a broad spectrum of talent.

• Excellence & Quality: A commitment to high standards in their work, ensuring that all deliverables, including creative assets, are of the highest quality and reflect Arcadis' professional standing.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers work closely with recruiters, marketers, and communications specialists. Open communication and a partnership approach are key.

• Feedback-Oriented: A culture that values constructive feedback to refine creative work and ensure alignment with strategic goals. Designers are expected to provide input and receive feedback professionally.

• Knowledge Sharing: Encouragement to share insights on design trends, new tools, and best practices with the team and broader Arcadis community.

📝 Enhancement Note: Arcadis' stated values suggest an operational culture that blends a strong sense of purpose with a commitment to professional excellence, innovation, and inclusive collaboration, all of which are critical for an effective employer branding function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Consistency with Regional Nuance: A constant operational challenge is ensuring brand integrity across diverse markets while making creative feel locally relevant and appealing to distinct talent pools.

• Translating Complex Concepts into Visuals: Effectively communicating Arcadis' technical expertise, sustainability focus, and unique EVP through compelling visual narratives can be challenging.

• Keeping Pace with Digital Trends: The rapidly evolving landscape of digital design, social media, and video content requires continuous learning and adaptation to maintain relevance.

• Managing Diverse Stakeholder Expectations: Aligning design output with the varied needs and perspectives of Talent Acquisition, Marketing, Communications, and regional teams requires strong communication and negotiation skills.

Learning & Development Opportunities:

• Advanced Creative Skill Development: Access to training and workshops on new design software, animation techniques, UX/UI design, and digital marketing trends.

• Employer Branding Strategy: Opportunities to learn more about talent acquisition strategies, candidate journey mapping, and employer branding best practices through internal resources and collaboration.

• Global Project Management: Gaining experience in managing creative projects for international campaigns, understanding global market nuances, and working with diverse teams.

• Mentorship: Potential to be mentored by senior leaders in design, marketing, or talent acquisition, aiding in career progression and skill enhancement.

📝 Enhancement Note: The challenges highlight the need for a proactive, adaptable, and strategically minded designer who can navigate complex operational requirements and leverage growth opportunities for continuous development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach translating Arcadis' core values and sustainability mission into a visual campaign for attracting early-career engineers?" (Focus on your strategic thinking and understanding of the EVP.)

• "Describe your process for ensuring brand consistency across multiple digital channels and regional markets for an employer branding initiative." (Highlight your operational approach to brand management.)

Company & Culture Questions:

• "What do you know about Arcadis' employer brand, and how would you enhance it visually?" (Demonstrate your research and strategic vision.)

• "How do you ensure inclusivity and diversity in your design work?" (Align with Arcadis' commitment to EDI&B.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the objective, your role, the challenge, your creative solution, and the measurable results. Use a consistent framework.

• Quantify Impact: Whenever possible, use data to demonstrate the success of your designs (e.g., increased engagement, click-through rates, improved candidate quality).

• Showcase Process & Tools: Be ready to discuss the tools you used (e.g., Adobe Suite, Figma) and your workflow, especially how you handled feedback and revisions.

• Tailor to Arcadis: Briefly explain why your selected projects are relevant to Arcadis and this specific role, highlighting how you can contribute to their employer branding goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic design thinking, operational process management, and a clear understanding of employer branding principles within a corporate context.

📌 Application Steps

To apply for this Senior Graphic Designer (Employer Branding) position:

• Submit your application through the Arcadis careers portal via the provided link.

• Portfolio Customization: Tailor your portfolio to prominently feature 3-5 of your strongest projects related to employer branding, EVP communication, or recruitment marketing. Ensure these examples showcase your ability to work with brand guidelines and create multi-channel content.

• Resume Optimization: Update your resume to highlight your 5-8+ years of relevant experience, emphasizing skills in Adobe Creative Suite, video editing, employer branding, and stakeholder management. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, creative rationale, and the impact of your work. Prepare to discuss specific case studies from your portfolio and how you would approach challenges at Arcadis.

• Company Research: Thoroughly research Arcadis, its mission, values, current employer brand messaging, and recent projects. Understand their industry and target talent pools to better align your responses and portfolio with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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