Senior Graphic Designer – Ecommerce & Digital Marketing

📍 Job Overview

Job Title: Senior Graphic Designer – Ecommerce & Digital Marketing

Company: ThreeSixty Group

Location: Irvine, California, United States

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: November 17, 2025

Experience Level: 5-10 years professional experience

Remote Status: Hybrid (4 days onsite, 1 day remote)

🚀 Role Summary

• Lead the end-to-end visual design strategy for product detail pages (PDPs), A+ Content, and Brand Stores across major ecommerce platforms, with a strong emphasis on Amazon.

• Drive the creation of high-impact digital marketing assets for social, display, and search advertising campaigns, directly contributing to conversion rate optimization (CRO) and performance marketing goals.

• Spearhead the integration and application of cutting-edge AI-driven image generation tools (e.g., Midjourney, Gemini, ChatGPT, Visual Electric) to enhance creative output, speed, and visual quality in design workflows.

• Serve as a senior creative resource, guiding junior designers and ensuring visual consistency and adherence to brand guidelines across a diverse portfolio of iconic brands within the CPG and retail sectors.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the responsibilities heavily lean into "Ecommerce Design Leadership" and "Digital Marketing," indicating a specialized role focused on driving sales and brand presence within online retail environments, rather than general branding or print design. The explicit mention of AI tools positions this as a forward-thinking role in creative operations.

📈 Primary Responsibilities

• Ecommerce Design Leadership: Conceptualize, design, and produce compelling Amazon PDPs, A+ Content, and Brand Store pages that drive conversion and maintain brand consistency, adhering to platform-specific best practices and image optimization standards.

• Retailer-Specific Asset Creation: Design and optimize product imagery and visual assets for multiple key online retail platforms including Walmart, Target, Costco, and others, ensuring assets meet each retailer's technical specifications and brand aesthetic requirements.

• Digital Marketing Campaign Creative: Develop visually engaging digital ad assets for social media, display networks, and search engine marketing (SEM) campaigns, collaborating closely with performance marketing teams to align creative with campaign objectives and target audiences.

• AI-Powered Visual Generation: Leverage advanced generative AI tools (ChatGPT, Gemini, Midjourney, Visual Electric) for ideation, content generation, and refinement of ecommerce and marketing visuals, aiming to improve efficiency and creative exploration.

• Performance Optimization & A/B Testing: Partner with performance marketing and ecommerce teams to design and execute A/B tests on creative assets, analyzing results to optimize designs for improved click-through rates (CTR), conversion rates, and overall campaign performance.

• Cross-Functional Brand Alignment: Collaborate with brand management, packaging design, and product development teams to ensure seamless visual integration and brand consistency across all consumer touchpoints, from product conception to online presentation.

• Mentorship and Guideline Enforcement: Provide creative direction and guidance to junior designers, fostering a collaborative environment, and actively contribute to the development and maintenance of comprehensive brand guidelines and design best practices across the ThreeSixty Group portfolio.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design skills with a strong focus on performance-driven ecommerce and digital marketing execution. The emphasis on AI tools suggests a need for adaptability and a proactive approach to integrating new technologies into design workflows, which is crucial for modern creative operations roles.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Expert Adobe Creative Suite Proficiency: Mastery of Photoshop, Illustrator, and InDesign for creating and manipulating high-fidelity digital assets.

• AI Image Generation Expertise: Demonstrated proficiency and practical application of AI image generation tools such as ChatGPT, Gemini, Midjourney, and Visual Electric for creative asset development and ideation.

• Ecommerce Platform Design: Deep understanding of Amazon PDP structure, A+ Content requirements, Brand Store best practices, and image optimization standards for major online retail platforms (Walmart, Target, Costco, etc.).

• Digital Marketing Creative: Proven ability to design effective digital ad assets for social media, display advertising, and SEM campaigns, with an understanding of platform-specific creative best practices.

• Visual Hierarchy & Typography: Strong command of visual hierarchy, layout design principles, typography, and color theory as applied to digital commerce and marketing contexts.

• Brand Consistency: Ability to maintain and enforce brand guidelines across diverse product categories and brands, ensuring a cohesive visual identity.

• Collaboration & Communication: Excellent verbal and written communication skills, with a demonstrated ability to collaborate effectively with cross-functional teams, including marketing, product, and ecommerce specialists.

Preferred / Nice-to-Have Skills:

• 3D Rendering Software: Experience with KeyShot or similar 3D rendering tools for product visualization and creating photorealistic product imagery.

• Motion Graphics/Video: Familiarity with motion graphics principles or experience adapting creative assets for short-form video content for digital advertising.

• Project Management: Strong organizational and project management skills, with the ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.

📝 Enhancement Note: The emphasis on AI tools and specific ecommerce platform knowledge (Amazon PDP, A+ Content) elevates this beyond a traditional graphic design role, requiring operations-level expertise in digital asset management and optimization for online retail performance. The preferred skills in 3D rendering and motion graphics suggest an evolving need for richer media assets in ecommerce.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Ecommerce Product Imagery: Showcase examples of product detail page (PDP) designs, including lifestyle imagery, feature callouts, and infographics, specifically for online retail platforms.

• AI-Generated Visuals: Include a section demonstrating the creative application of AI tools (Midjourney, Gemini, etc.) for generating ecommerce assets, marketing creative, or concept ideation, highlighting the workflow and refinement process.

• Digital Marketing Campaigns: Present a diverse range of digital ad creatives for social media, display, and search campaigns, showcasing an understanding of different platform requirements and A/B testing potential.

• Brand Storefront Design: Provide examples of designed Brand Store pages or similar digital storefront experiences, illustrating brand storytelling and product navigation.

• Process & Efficiency: Where possible, articulate the design process used for key projects, highlighting how efficiency was achieved, particularly through the use of AI or optimized workflows.

Process Documentation:

• Candidates are expected to articulate their design process, including:
  • Concept Ideation: How initial ideas are generated, especially when leveraging AI tools.
  • Asset Creation & Refinement: The steps involved in transforming concepts into polished, platform-ready assets.
  • Collaboration & Feedback Integration: How feedback from cross-functional teams is incorporated.
  • Optimization Strategies: How designs are adapted based on performance data or A/B testing outcomes.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It must clearly demonstrate not only aesthetic skill but also a deep understanding of ecommerce design principles, performance marketing creative, and the practical application of emerging AI technologies. The ability to articulate process and efficiency gains will be critical for demonstrating operational value.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: A competitive annual salary commensurate with experience and skills.

• Comprehensive Benefits Package: This typically includes health insurance (medical, dental, vision), life insurance, and disability coverage.

• Retirement Savings Plan: Likely includes a 401(k) plan, potentially with an employer match, to support long-term financial planning.

• Paid Time Off: Generous paid time off (PTO), including vacation days, sick leave, and paid holidays, to promote work-life balance.

• Employee Discounts: Potential for discounts on ThreeSixty Group's diverse brand portfolio (e.g., Sharper Image, FAO Schwarz).

• Professional Development: Opportunities for ongoing learning, training, and exposure to cutting-edge AI and design technologies.

Working Hours:

• Standard full-time hours, typically 40 hours per week. The hybrid model offers flexibility, with 4 days expected in the Irvine, CA office and 1 day remote.

📝 Enhancement Note: The salary range is estimated based on national averages for similar roles and adjusted for the Irvine, California location and the specific requirements including AI tool proficiency and ecommerce specialization. A comprehensive benefits package is standard for senior roles in the CPG/retail sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Packaged Goods (CPG) & Retail, with a strong focus on ecommerce and direct-to-consumer (DTC) brand building. The company operates across multiple verticals including technology, toys, home goods, and wellness through its acquired brands.

Company Size: The input data does not specify company size, but the acquisition of multiple established brands (MerchSource, Sharper Image, FAO Schwarz, Vornado) suggests a medium to large-sized organization with a significant operational footprint.

Founded: ThreeSixty Group was formed in 2011, building on the legacy of MerchSource (founded in 1999). The strategic acquisitions of Sharper Image (2016), FAO Schwarz (2018), and Vornado (2018) indicate a growth-oriented strategy focused on leveraging iconic brands in the modern retail landscape.

Team Structure:

• The role sits within a creative team, likely part of the broader marketing or ecommerce department.

• This team collaborates closely with marketing, content, product development, and ecommerce operations specialists.

• As a Senior Graphic Designer, this role will likely have some mentorship responsibilities over junior designers.

Methodology:

• Data-Driven Design: Emphasis on using consumer insights and performance data to inform design decisions and optimize creative for ecommerce conversion.

• Agile Creative Development: The fast-paced nature suggests an agile approach to content creation and asset deployment, especially for digital marketing and ecommerce.

• Brand Amplification: A core methodology involves enhancing and extending the reach of iconic brands through innovative product offerings and digital engagement strategies.

• Technology Integration: Proactive adoption of emerging technologies, particularly AI, to drive efficiency and creativity in content production.

Company Website: https://www.thethreesixtygroup.com/

📝 Enhancement Note: ThreeSixty Group's strategy of acquiring and revitalizing well-known brands implies a culture that values innovation, brand stewardship, and adaptability to evolving market trends, particularly in the digital and ecommerce space. The integration of AI tools aligns with a forward-thinking approach to creative operations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, acting as a specialist designer with leadership potential. It sits above Junior Designer roles and below Art Director or Creative Director positions. The role demands significant autonomy in execution and creative problem-solving.

Reporting Structure: The Senior Graphic Designer will report to a manager or director within the creative, marketing, or ecommerce department. They are expected to collaborate extensively with peers in performance marketing, content creation, and brand management.

Operations Impact: The role has a direct impact on revenue generation through the design of high-converting ecommerce product detail pages and effective digital marketing assets. Success in this role contributes to increased sales, improved brand perception online, and enhanced customer engagement across multiple digital retail channels. The optimization of design processes, particularly through AI integration, also impacts operational efficiency and cost-effectiveness of creative production.

Growth Opportunities:

• Leadership in AI Design: Opportunity to become a subject matter expert in AI-driven design within the organization, leading the charge on new workflows and tool adoption.

• Art Direction/Creative Direction: Potential to advance into roles with greater oversight of creative strategy, team management, and brand direction for specific brands or campaigns.

• Specialization: Further specialization in ecommerce UX/UI design, performance creative, or advanced 3D rendering and motion graphics.

• Cross-Brand Exposure: Continued opportunity to work with a diverse portfolio of established brands, building a broad and valuable resume in brand extension and ecommerce.

📝 Enhancement Note: This role offers a clear path for growth within creative operations, particularly for those who embrace and excel with new technologies like AI. The hybrid model and focus on iconic brands also contribute to a desirable work environment for experienced design professionals.

🌐 Work Environment

Office Type: Hybrid work model, requiring 4 days per week in the Irvine, CA office and allowing 1 day remote. This suggests a modern office setup designed to facilitate both focused individual work and collaborative team activities.

Office Location(s): Irvine, California. This location is part of the Orange County tech and business hub, offering a dynamic professional environment. Specific office amenities and accessibility details would need to be confirmed.

Workspace Context:

• Collaborative Hub: The 4-day onsite requirement indicates an office designed for team collaboration, brainstorming sessions, and in-person meetings with cross-functional partners. Expect shared workspaces, meeting rooms, and potentially creative studios.

• Technology-Rich Environment: As a company embracing AI and digital marketing, the workspace will likely be equipped with robust technology, including high-performance workstations, necessary software licenses (Adobe Creative Suite, AI tools), and reliable internet connectivity.

• Brand Immersion: Working closely with multiple iconic brands provides an inspiring environment, surrounded by product innovation and marketing efforts that aim to connect with diverse consumer demographics.

Work Schedule:

• The role is full-time, typically operating on a standard 40-hour work week. The hybrid arrangement offers a degree of flexibility, allowing for a better work-life balance by incorporating one remote day per week.

📝 Enhancement Note: The hybrid model is a key feature, balancing the need for in-person collaboration and team cohesion with the flexibility of remote work, which is becoming increasingly standard in creative and operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, salary expectations, and cultural fit.

• Portfolio Review & Technical Interview: A more in-depth session with the hiring manager and potentially other creative team members. This will involve a thorough review of the candidate's portfolio, focusing on ecommerce and AI-generated work. Expect questions about design process, problem-solving, and specific project details.

• Cross-Functional Interviews: Interviews with key stakeholders from marketing, ecommerce, or brand management teams to assess collaboration skills and understanding of business objectives.

• Skills Assessment/Creative Challenge: Candidates may be asked to complete a design challenge or a take-home assignment simulating a real-world task, such as creating an A+ Content layout for a specific product or generating AI-enhanced imagery for a campaign.

• Final Interview: Potentially a conversation with a senior leader (e.g., Creative Director, VP of Marketing) to finalize the decision and discuss role expectations.

Portfolio Review Tips:

• Curate for Relevance: Prioritize work that directly showcases ecommerce design (PDPs, A+ Content), digital marketing creative, and your application of AI tools.

• Tell a Story: For each project, articulate the problem, your role, the process (especially AI integration), the solution, and the results (if measurable, e.g., increased conversion, engagement).

• Highlight AI Workflow: Clearly demonstrate how you use AI tools – not just the final output, but the ideation, prompting, refinement, and integration stages.

• Showcase Versatility: Include examples that demonstrate your ability to adapt to different brand aesthetics and platform requirements.

• Prepare for Technical Questions: Be ready to discuss software proficiency, design best practices for various platforms, and your understanding of AI's capabilities and limitations in creative workflows.

Challenge Preparation:

• Understand the Brief: If given a take-home challenge, thoroughly read and understand the objectives, target audience, and any constraints.

• Focus on Strategy: Demonstrate not just design execution, but the strategic thinking behind your creative choices. How does your design drive conversion or meet marketing goals?

• Simulate Real-World Conditions: If time is limited, practice working efficiently and producing high-quality assets under pressure, as you would in a fast-paced agency or in-house environment.

• Presentation Readiness: Prepare a concise and clear presentation of your challenge work, highlighting your process and rationale.

📝 Enhancement Note: The emphasis on AI tools and ecommerce performance means the portfolio review and any creative challenges will heavily scrutinize the candidate's ability to translate creative vision into tangible business results within a digital retail context. Demonstrating a structured approach to AI integration and performance optimization will be key.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign. These are foundational for all visual asset creation.

• AI Image Generation Platforms: Extensive experience with tools like Midjourney, Gemini, ChatGPT (for ideation and text-to-image prompts), and Visual Electric is a core requirement. Understanding prompt engineering and iterative refinement is crucial.

• 3D Rendering Software (Preferred): Familiarity with KeyShot or similar tools for creating high-quality product visualizations and mockups.

• Motion Graphics Software (Preferred): Experience with Adobe After Effects or similar for creating animated assets for digital ads or product showcases.

Ecommerce & Digital Marketing Platforms:

• Amazon Seller Central / Vendor Central: Understanding of the interface for uploading and managing PDP content, A+ Content, and Brand Stores.

• Digital Advertising Platforms: Familiarity with the creative requirements and best practices for platforms like Meta Ads Manager (Facebook/Instagram), Google Ads (Display & Search), and potentially others like Pinterest Ads or TikTok Ads.

• Content Management Systems (CMS): General understanding of how digital assets are managed and deployed online.

Collaboration & Project Management Tools:

• Project Management Software: Likely experience with tools such as Asana, Trello, Jira, or Monday.com for managing design tasks and workflows.

• Communication Platforms: Proficiency in Slack, Microsoft Teams, or similar for daily team communication and collaboration.

• Cloud Storage & File Sharing: Experience with Google Drive, Dropbox, or similar for asset management and sharing.

📝 Enhancement Note: The explicit mention of AI image generation tools is a significant differentiator, requiring candidates to be proficient not just in design software but also in leveraging generative AI for creative output. This highlights a modern approach to creative operations that prioritizes efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding the consumer and creating designs that resonate and drive engagement and conversion in the online space.

• Innovation & Adaptability: Embracing new technologies like AI to push creative boundaries and improve efficiency; willingness to learn and adapt to evolving digital marketing and ecommerce trends.

• Collaboration & Transparency: A culture that values teamwork, open communication, and constructive feedback among cross-functional teams to achieve shared business goals.

• Brand Stewardship: A deep respect for and commitment to upholding the integrity and appeal of iconic brands like Sharper Image and FAO Schwarz.

• Results-Oriented: A drive to deliver designs that not only look good but also achieve measurable business outcomes, such as increased sales and improved marketing ROI.

Collaboration Style:

• Cross-Functional Partnership: The role requires close collaboration with marketing, ecommerce, product, and brand teams. Expect regular joint meetings, feedback sessions, and integrated project planning.

• Design as a Service: The creative team likely operates in a service-oriented model, supporting various business units with their design needs, requiring strong client management and communication skills.

• Feedback Integration: A culture that encourages constructive criticism and the iterative improvement of designs based on input from various stakeholders and performance data.

• Knowledge Sharing: Encouragement of sharing best practices, new techniques (especially with AI), and insights across the creative team and with other departments.

📝 Enhancement Note: The company's acquisition strategy suggests a culture that values both heritage and progress. For operations professionals, this means a balance of established brand integrity and a forward-looking approach to technology and market engagement.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the fast-changing advancements in generative AI tools and effectively integrating them into production workflows while maintaining quality and brand consistency.

• Balancing Speed and Quality: The demands of ecommerce and digital marketing require quick turnarounds for assets; the challenge is to maintain high creative quality and brand integrity under tight deadlines.

• Cross-Brand Consistency: Managing visual identity across a diverse portfolio of well-known brands, each with its own legacy and audience, while also adhering to specific retailer platform requirements.

• Performance Optimization: Translating creative vision into designs that demonstrably improve conversion rates and marketing ROI, requiring a data-informed approach.

• AI Ethics and IP: Navigating the evolving landscape of AI-generated content, including copyright, intellectual property, and ethical considerations.

Learning & Development Opportunities:

• AI Design Specialization: Deep dive into prompt engineering, AI workflow optimization, and emerging AI creative tools, potentially becoming a go-to expert within the company.

• Ecommerce UX/UI: Develop a deeper understanding of user experience and user interface design principles specific to online retail and conversion optimization.

• Performance Marketing Creative: Gain insights into data analytics, A/B testing methodologies, and how design directly impacts key performance indicators (KPIs) in digital advertising.

• Brand Strategy: Expand knowledge of brand management and how to effectively extend iconic brands into new product categories and digital channels.

• Industry Trends: Access to training, conferences, and resources related to digital design, ecommerce trends, and AI in creative industries.

📝 Enhancement Note: The challenges presented are directly tied to the cutting-edge nature of the role, particularly its emphasis on AI. Successfully navigating these challenges offers significant opportunities for professional growth and skill development in high-demand areas of creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating an Amazon A+ Content page for a new product. How would you leverage AI tools in this process?" (Focus on structured approach, AI integration stages, and optimization for conversion.)

• "Walk us through a digital marketing campaign where your creative assets significantly impacted performance. What was your role, your design strategy, and how did you measure success?" (Prepare a case study highlighting data, A/B testing, and measurable ROI.)

Company & Culture Questions:

• "What interests you about ThreeSixty Group and our portfolio of brands like Sharper Image and FAO Schwarz?" (Research the company's history, brand strategies, and recent news. Connect your passion for design with their mission.)

• "How do you approach collaboration with non-creative teams, such as marketing or product development, to ensure design aligns with business objectives?" (Provide examples of successful cross-functional partnerships and your communication style.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your specific contribution, the tools used (highlighting AI), your design rationale, and the outcome.

• Quantify Impact: Where possible, use metrics (e.g., conversion rate lift, CTR improvement, engagement increase) to demonstrate the effectiveness of your designs.

• Showcase AI Workflow: Don't just show the final image; briefly explain your prompting process, how you iterated on AI outputs, and how you refined them with traditional design tools.

• Be Prepared for Technical Deep Dives: Expect questions about specific software features, design principles, and your understanding of ecommerce platform requirements.

• Enthusiasm for Brands: Convey genuine excitement about working with iconic brands and contributing to their online presence.

📝 Enhancement Note: Interview preparation should heavily emphasize the candidate's ability to blend creative artistry with data-driven decision-making and technological innovation, particularly concerning AI tools and ecommerce performance. A strong portfolio that clearly articulates these capabilities will be critical.

📌 Application Steps

To apply for this Senior Graphic Designer – Ecommerce & Digital Marketing position:

• Submit Your Application: Utilize the provided link on ThreeSixty Group's BambooHR careers portal.

• Tailor Your Resume: Ensure your resume highlights experience in ecommerce design, digital marketing creative, AI tool proficiency, and any project management or leadership responsibilities. Use keywords from the job description.

• Curate Your Portfolio: Prepare a digital portfolio that specifically showcases your most relevant work in ecommerce product imagery, A+ Content, digital ads, and your application of AI tools for creative asset generation. Organize it logically and include case studies with quantifiable results where possible.

• Craft a Compelling Cover Letter: Briefly explain your interest in ThreeSixty Group and this specific role, emphasizing your unique qualifications in ecommerce design and AI-driven creative.

• Prepare for the Interview Process: Familiarize yourself with the company's brands and recent marketing efforts. Be ready to discuss your design process, problem-solving approach, and your experience with AI tools in detail. Practice presenting your portfolio and any potential creative challenge.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.