Senior Graphic Designer (B2B), (Remote, Full-Time), EE

📍 Job Overview

Job Title: Senior Graphic Designer (B2B)

Company: Smart Working Solutions

Location: Remote (Bucharest, Tallinn, Warsaw, Kraków, Timisoara, Cluj Napoca)

Job Type: Full-Time, Remote

Category: Creative & Media / Marketing / Art & Design

Date Posted: October 27, 2025

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for developing and executing compelling B2B marketing visuals that drive engagement and conversion across the full funnel.

• You will be instrumental in shaping and evolving the Smart Working brand identity, ensuring consistency across all digital touchpoints and internal materials.

• The position requires a strong blend of creative design expertise and strategic thinking to translate business objectives into impactful visual stories.

• You will contribute significantly to the user experience of marketing websites and landing pages, ensuring a cohesive and high-quality design aesthetic.

• This role demands proactive creativity, a keen eye for detail, and the ability to manage multiple projects efficiently in a fast-paced, remote environment.

📝 Enhancement Note: While the job title is Graphic Designer, the responsibilities and requirements clearly indicate a B2B marketing focus, requiring a deep understanding of the sales funnel and lead generation through design. The emphasis on "visual storytelling" and "translating business goals into visual stories" points towards a strategic design role, not just execution.

📈 Primary Responsibilities

• Conceptualize and design a wide range of B2B marketing assets, including eBooks, white papers, sales decks, case studies, social media graphics, and video content.

• Develop and maintain the Smart Working brand identity across all marketing campaigns, digital platforms, and internal communications, ensuring visual consistency and brand integrity.

• Collaborate closely with marketing, content, product, and leadership teams to understand campaign objectives, target audiences, and key messaging, translating these into effective visual solutions.

• Contribute to the UX/UI design of marketing websites and landing pages, focusing on creating intuitive, engaging, and high-converting user experiences that align with brand guidelines.

• Establish and manage design systems, templates, and style guides to ensure scalability, consistency, and efficiency across all design outputs.

• Utilize data analytics and user feedback to iterate on designs, optimize creative performance, and inform future design strategies.

• Stay abreast of emerging design trends, particularly in AI-assisted design tools, B2B marketing best practices, and innovative visual storytelling techniques.

• Proactively bring original, bold visual ideas and creative solutions to projects, driving innovation and pushing the boundaries of visual communication.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet tight deadlines while maintaining a high standard of quality and attention to detail.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking beyond pure aesthetics. The emphasis on "full funnel," "engaging and convert," and "translating business goals" signifies that this role is integral to the GTM strategy, requiring an understanding of how design impacts business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Digital Media, or a related field is implied by the experience and portfolio requirements.

Experience: 5-7 years of dedicated experience as a Graphic Designer, with a significant portion focused on B2B, SaaS, or technology-centric environments.

Required Skills:

• B2B Design Expertise: Proven ability to create effective B2B marketing collateral, understanding the nuances of business-to-business communication and sales cycles.

• Comprehensive Portfolio: A robust portfolio showcasing a diverse range of B2B design work, including but not limited to:

  • Sales decks and pitch presentations
  • eBooks, white papers, and case studies
  • LinkedIn/social media campaign visuals
  • Brand identity systems and guidelines
  • UI/UX examples for web or landing pages

• Technical Proficiency:

  • Expert-level command of Figma for UI/UX and collaborative design.
  • Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects).
  • Familiarity with Canva for efficient asset creation.

• Visual Storytelling: Strong ability to translate complex ideas and business objectives into clear, compelling visual narratives that resonate with target audiences.

• Typography and Layout: Deep understanding of typographic principles, composition, and layout design for both print and digital mediums.

• Digital-First Design: Proficiency in designing for digital platforms, with an understanding of responsive design, web standards, and user experience best practices.

• Cross-functional Collaboration: Demonstrated experience working effectively with marketing, content creators, developers, and leadership teams.

• Project Management: Excellent organizational skills, with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced, remote setting.

• Proactive and Detail-Oriented: A self-starter with a keen eye for detail, ensuring high-quality output and meticulous execution.

Preferred Skills:

• Motion Graphics/Video: Experience in creating motion graphics or short-form video content to enhance engagement.

• AI-Assisted Design: Exposure to or experience with AI-driven design tools to improve efficiency, explore new creative avenues, and experiment with visual concepts.

📝 Enhancement Note: The requirement for a "strong portfolio of B2B design work demonstrating a range of assets" is a critical indicator. Candidates should curate their portfolios to highlight projects that showcase strategic thinking, understanding of the B2B buyer journey, and measurable impact, not just aesthetic appeal.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B Marketing Asset Showcase: Your portfolio must prominently feature examples of B2B marketing collateral you've designed, demonstrating your understanding of lead generation, brand messaging, and conversion optimization. This includes sales decks, eBooks, white papers, and social campaign visuals.

• Brand Identity System Examples: Include projects where you've developed or significantly contributed to a brand's visual identity, showcasing your ability to create cohesive and scalable brand assets.

• UI/UX for Web/Landing Pages: Provide examples of your work on web interfaces or landing pages, highlighting user flow, visual hierarchy, and a commitment to a seamless user experience.

• Process Documentation of Key Projects: For 1-2 key projects, be prepared to discuss your design process, from initial brief and research to concept development, iteration, and final delivery. This demonstrates your strategic approach and problem-solving skills.

Process Documentation:

• Workflow Design & Optimization: Be ready to articulate how you approach design projects, from understanding client briefs and conducting user research to developing wireframes, mockups, and final assets. Highlight any processes you've implemented to streamline design workflows.

• System Implementation & Scalability: Discuss your experience with design systems, style guides, and templates. Demonstrate how you ensure brand consistency and allow for efficient scaling of design assets across various channels.

• Measurement & Performance Analysis: Be prepared to discuss how you measure the success of your designs. While direct ROI metrics might be challenging for a designer, focus on how your visuals contribute to engagement rates, click-through rates, or conversion improvements, and how you use data to inform design decisions.

📝 Enhancement Note: The emphasis on "process" and "systems" in a design role, especially in a B2B context, suggests that Smart Working Solutions values designers who can think strategically about their craft, not just execute tasks. Candidates should be ready to discuss their methodologies, problem-solving approaches, and how their designs contribute to broader business objectives.

💵 Compensation & Benefits

Salary Range: Based on the Senior Graphic Designer title, 5-7 years of experience, and the remote nature of the role across multiple European cities (Bucharest, Tallinn, Warsaw, Kraków, Timisoara, Cluj Napoca), a competitive salary range can be estimated.

• Estimated Salary Range: €40,000 - €60,000 per year.

Methodology: This estimate is derived from researching average salaries for Senior Graphic Designers in B2B/SaaS companies in these respective regions, considering the remote work arrangement which often allows for competitive compensation across a broader geographical market. The upper end reflects a stronger candidate with extensive B2B experience and advanced skills.

Benefits:

• Full-Time Remote Work: Enjoy the flexibility and work-life balance of a fully remote position.

• Long-Term Role: This is positioned as a stable, full-time, long-term opportunity, not a contract role.

• Global Community: Become part of a genuine, supportive global community of remote professionals.

• Growth & Development: Opportunities for personal and professional growth, with a focus on investing in employee success.

• High-Rated Workplace: Join one of the highest-rated workplaces on Glassdoor, indicating a positive and supportive company culture.

• Health & Well-being: While not explicitly detailed, companies of this nature typically offer comprehensive health insurance and wellness programs.

• Professional Development: Access to learning resources, potential for skill development in new design tools and methodologies.

Working Hours:

• Standard full-time hours, likely around 40 hours per week.

• The remote nature offers flexibility in scheduling, but core collaboration hours may be required to align with global teams.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for a Senior Graphic Designer with B2B experience in the specified European locations. The benefits highlight the company's commitment to remote work culture and employee well-being, which are key selling points for this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Remote Work Solutions / HRTech / Talent Acquisition

Company Size: The description implies a growing company that has successfully scaled to attract a significant number of remote professionals and is recognized on platforms like Glassdoor, suggesting a size that balances startup agility with established processes, likely in the range of 50-250 employees.

Founded: While the founding date isn't specified, the company's mission to "reimagine how the world works" and connect global talent suggests a modern, forward-thinking organization that likely emerged in the last decade to capitalize on the rise of remote work.

Team Structure:

• Cross-Functional Teams: The role emphasizes collaboration with marketing, content, leadership, and potentially product/development teams, indicating a matrixed or project-based team structure common in agile environments.

• Remote-First Focus: The entire operational model is built around remote work, meaning all internal communication, collaboration, and team dynamics are designed for a distributed workforce.

• Specialized Roles: While collaborative, teams will house specialists such as graphic designers, marketers, content creators, and potentially HR or talent acquisition professionals focused on supporting the remote workforce.

Methodology:

• Data-Driven Design: The role requires using data and feedback to refine creative output, indicating a data-informed approach to marketing and design.

• Agile & Iterative: The fast-paced environment and emphasis on refining output suggest an agile methodology, where designs are developed iteratively based on feedback and performance metrics.

• Community-Centric: The company's mission and emphasis on building a "genuine community" suggest a culture that values connection, support, and collective growth among its remote employees.

Company Website: https://smartworking.io/

📝 Enhancement Note: Smart Working Solutions operates in the growing remote work and HR technology sector. Their culture is likely characterized by innovation, flexibility, and a strong emphasis on building a connected, distributed workforce. This is a key differentiator for potential employees.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer (B2B), indicating a mid-to-senior level position within the creative and marketing operations function. It requires significant independent work, strategic input, and the ability to mentor or guide junior designers if applicable. It's a role focused on execution and strategic contribution rather than management.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Manager, Creative Director, or Head of Marketing/Brand. They will collaborate closely with cross-functional teams but have a clear reporting line within the marketing or creative department.

Operations Impact: The Senior Graphic Designer plays a vital role in the Go-To-Market (GTM) strategy by creating visually compelling assets that:

• Drive Lead Generation: High-quality sales decks, eBooks, and landing pages directly influence lead capture and qualification.

• Enhance Brand Perception: Consistent and professional branding across all touchpoints builds trust and credibility with B2B clients.

• Support Sales Enablement: Effective sales collateral empowers the sales team to close deals more efficiently.

• Improve User Experience: Well-designed websites and landing pages contribute to higher engagement and conversion rates.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like UI/UX for SaaS, motion graphics, or AI-assisted design.

• Lead Design Roles: Potentially transition into a Creative Lead or Art Director role, managing design projects and teams.

• Cross-Functional Leadership: Apply design thinking and strategic visual communication skills to broader marketing strategy or product development initiatives.

• Mentorship: Guide and mentor junior designers within the growing remote team.

• Industry Expertise: Become a recognized expert in B2B design for the remote work or SaaS industry.

📝 Enhancement Note: The growth opportunities highlight that this is not just an execution role. Smart Working Solutions seems to value career progression and offers pathways for designers to expand their influence and skill set within the company's GTM and operational framework.

🌐 Work Environment

Office Type: Fully remote. The company operates on a remote-first model, meaning there are no physical offices for employees to commute to for daily work.

Office Location(s): While the job is remote, it is open to candidates located in or willing to work from:

• Bucharest, Romania

• Tallinn, Estonia

• Warsaw, Poland

• Kraków, Poland

• Timisoara, Romania

• Cluj Napoca, Romania

This suggests the company may have a distributed team presence in these regions, potentially for administrative or team-building purposes, but the role itself is remote regardless of these listed locations.

Workspace Context:

• Home Office Setup: Employees are expected to have a dedicated, productive home office environment conducive to focused design work and virtual collaboration.

• Digital Collaboration Tools: The workspace relies heavily on digital tools for communication (e.g., Slack, Zoom), project management (e.g., Asana, Trello), and design collaboration (e.g., Figma, Adobe Creative Cloud).

• Asynchronous Communication: Given the global remote nature, there's likely an emphasis on effective asynchronous communication, with clear documentation and well-defined project briefs to facilitate work across time zones.

Work Schedule:

• Full-time, likely around 40 hours per week.

• While core hours might exist for team syncs, there's inherent flexibility in a remote role, allowing individuals to structure their workday around peak productivity times, provided project deadlines and collaboration needs are met.

📝 Enhancement Note: The emphasis on a "remote-first world" and connecting "skilled professionals with outstanding global teams" indicates a mature understanding of remote work operations. Candidates should be comfortable with asynchronous communication, digital collaboration tools, and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio by the hiring team to assess basic qualifications and creative fit.

• Portfolio Presentation & Skills Assessment: A dedicated session where you present your portfolio, discuss key B2B projects, and articulate your design process. This may include case studies demonstrating problem-solving and strategic thinking.

• Cross-Functional Interview: An interview with potential collaborators from marketing, content, or other departments to assess your ability to work cross-functionally and understand business objectives.

• Cultural Fit & Values Interview: A discussion focused on your alignment with Smart Working's values (integrity, excellence, ambition) and your experience in a remote-first environment.

• Final Interview: Potentially with a senior leader (e.g., Head of Marketing, CEO) to discuss your strategic vision and long-term fit.

Portfolio Review Tips:

• Curate for B2B Impact: Select projects that clearly demonstrate your understanding of B2B marketing goals, sales cycles, and lead generation. Showcase how your designs contributed to business outcomes.

• Highlight Process, Not Just Polish: Be prepared to walk through your design process for 2-3 key projects. Explain your problem-solving approach, research methods, and how you iterated based on feedback or data.

• Quantify Achievements: Where possible, include metrics or qualitative results that showcase the impact of your designs (e.g., increased engagement, improved conversion rates, positive client feedback).

• Showcase Versatility: Demonstrate your ability to design across various formats – from complex eBooks and sales decks to concise social graphics and web elements.

• Tailor to Smart Working: Research Smart Working's current branding and marketing materials. Be ready to discuss how your skills and aesthetic align with or could enhance their visual identity.

Challenge Preparation:

• Design Challenge: You might be given a hypothetical B2B marketing challenge (e.g., design a landing page for a new feature, create a social media campaign for an eBook) to test your conceptualization, design execution, and strategic thinking under time constraints.

• Presentation Skills: Practice articulating your design choices clearly and concisely, focusing on the "why" behind your decisions and how they align with business goals.

• Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Creative Suite, and Canva, and potentially demonstrate a quick task within these tools.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, collaboration abilities, and cultural fit. Candidates should prepare to articulate their process and impact beyond just showcasing aesthetically pleasing work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, collaborative workflows, prototyping, and creating design systems. Expect to use it extensively for web assets, landing pages, and potentially interactive sales presentations.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Photoshop: For image editing, manipulation, and bitmap-based graphics.
  • InDesign: For layout design of long-form assets like eBooks, white papers, and reports.
  • After Effects: For motion graphics, animations, and video editing, which is a "nice to have" skill.

• Canva: Useful for quick asset creation, social media graphics, and potentially for less complex internal materials, indicating a need for efficiency alongside advanced tool proficiency.

Analytics & Reporting:

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): Understanding how marketing assets are used within a CRM context for lead nurturing and sales enablement is advantageous.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Awareness of how designed assets are deployed through these platforms for email campaigns and landing pages.

• Integration Tools: Not directly applicable to the designer's core function, but understanding how assets are integrated into websites and marketing platforms is useful.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The inclusion of Canva suggests a need for versatility and efficiency. Exposure to AI design tools is a plus, indicating the company's forward-thinking approach to design technology.

👥 Team Culture & Values

Operations Values:

• Integrity: Operating with honesty and transparency in all interactions and design work, ensuring that visuals accurately represent Smart Working's offerings and values.

• Excellence: A commitment to delivering high-quality, impactful design work that meets and exceeds expectations, pushing creative boundaries.

• Ambition: Proactively seeking opportunities to improve designs, contribute to business goals, and grow professionally within the remote-first environment.

• Community: Fostering a collaborative and supportive atmosphere, actively participating in team discussions, sharing knowledge, and helping colleagues succeed.

• Excellence in Remote Work: Embracing and contributing to the best practices of a remote-first organization, including effective communication, self-management, and proactive engagement.

Collaboration Style:

• Cross-Functional Partnership: Working closely with marketing, content, and leadership to ensure design aligns with strategic objectives and messaging.

• Feedback-Driven Iteration: Openness to constructive feedback from peers and stakeholders, using it to refine designs and improve outcomes.

• Knowledge Sharing: Actively sharing design insights, trends, and best practices with the wider team to elevate the collective design capability.

• Proactive Communication: Maintaining clear and consistent communication within a remote setting, ensuring all stakeholders are informed about project progress and potential challenges.

📝 Enhancement Note: The company's stated values (Integrity, Excellence, Ambition) combined with their remote-first mission shape the expected culture. Designers should be self-motivated, collaborative, and committed to high-quality output within a distributed team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Effectively translating Smart Working's mission and marketing goals into compelling visuals that also adhere to brand guidelines and resonate with a B2B audience.

• Adapting to a Remote-First Workflow: Mastering asynchronous communication, self-discipline, and digital collaboration tools to maintain productivity and team connection across different time zones.

• Staying Ahead of Design Trends & Technology: Continuously learning and integrating new design tools (especially AI) and B2B marketing strategies to keep Smart Working's visual identity fresh and effective.

• Managing Multiple Stakeholders & Projects: Juggling diverse requests from various departments while maintaining design quality and meeting deadlines in a fast-paced environment.

Learning & Development Opportunities:

• Mastery of AI Design Tools: Gaining expertise in leveraging AI tools to enhance creative workflows, generate new ideas, and improve design efficiency.

• Deep Dive into B2B SaaS Marketing: Developing a specialized understanding of design principles and strategies specific to the SaaS and B2B technology sectors.

• Motion Graphics & Video Design: Expanding skill set into animation and video creation to produce more dynamic marketing content.

• UI/UX Specialization: Further developing expertise in user interface and user experience design for web and digital products.

• Brand Strategy Contribution: Growing from asset creation to contributing more significantly to overarching brand strategy and visual identity development.

📝 Enhancement Note: The challenges are typical for a senior role in a dynamic, remote environment. The growth opportunities are well-defined, indicating a company that invests in its employees' development and offers clear pathways for career advancement within the operations and creative functions.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a sales deck for a new remote work solution aimed at enterprise clients, considering the key stages of the B2B sales funnel?" (Focus on understanding objectives, audience, and flow.)

• "Describe a time you had to translate complex technical information or business goals into a visually simple and engaging format. What was your process?" (Highlight problem-solving and visual storytelling skills.)

Company & Culture Questions:

• "What excites you about Smart Working's mission to reimagine how the world works and how would your design skills contribute to that vision?" (Show research and alignment with company values.)

• "How do you foster collaboration and maintain strong working relationships with remote colleagues and cross-functional teams?" (Demonstrate remote work best practices and teamwork.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly state the objective, the challenge, your role and process, the solution, and the outcome/impact.

• Focus on B2B Application: Emphasize how your designs addressed specific B2B needs, supported sales efforts, or drove business metrics.

• Showcase Your Process: Be ready to discuss your design thinking, research, and iteration stages. This is crucial for a senior role.

• Highlight Tool Proficiency: Be prepared to discuss your experience with Figma, Adobe Suite, and any AI tools you've used.

• Engage and Ask Questions: Show genuine interest in Smart Working's goals and challenges. Ask insightful questions about their marketing strategy, target audience, and design team structure.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, B2B marketing understanding, and remote collaboration skills, in addition to design proficiency. Candidates should be ready to quantify their impact and articulate their process with clarity.

📌 Application Steps

To apply for this Senior Graphic Designer position:

1. Submit Your Application: Navigate to the provided Lever job posting link and complete the application form. Ensure all required fields are filled accurately.

2. Curate Your Portfolio: Select your strongest B2B design projects that align with the responsibilities outlined. Prioritize work that demonstrates your ability to create assets for sales enablement, lead generation, and brand building within a tech/SaaS context. Be prepared to discuss your process for 2-3 key pieces.

3. Optimize Your Resume: Tailor your resume to highlight your 5-7 years of B2B/SaaS design experience, proficiency in Figma and Adobe Creative Suite, and any experience with motion graphics or AI design tools. Use keywords from the job description.

4. Prepare Your Narrative: Rehearse your answers to common interview questions, focusing on how you translate business goals into visual strategies, your collaborative approach in a remote setting, and your understanding of B2B marketing dynamics.

5. Research Smart Working Solutions: Thoroughly explore their website, brand presence, and any available company reviews (like Glassdoor). Understand their mission, values, and current design aesthetic to articulate how you can contribute to their vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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