Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: WorkMotion Location: Egypt Job Type: FULL_TIME Category: Graphic Design / Marketing Operations Date Posted: February 14, 2026 Experience Level: 5-10 Years Remote Status: Fully Remote

🚀 Role Summary

• Creative Design & Brand Stewardship: Responsible for conceptualizing and executing visually compelling designs across multiple digital and physical marketing channels, ensuring brand consistency and emotional resonance.
• Performance-Driven Visuals: Focus on creating advertising creatives and campaign assets that directly support marketing objectives, driving clicks, conversions, and brand recall.
• Technology & Automation Integration: Leverage AI tools and creative automation within design workflows to scale content production efficiently while maintaining a high-quality, human touch.
• Cross-Functional Collaboration: Work closely with performance marketing, content, and event teams to align design strategy with overall business goals and campaign objectives.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the responsibilities and required skills, particularly the emphasis on "digital campaigns, performance ads, social media, website, email marketing," and "digital ad performance," indicate a strong alignment with Marketing Operations and GTM (Go-To-Market) functions. The role requires not just aesthetic design but also a strategic understanding of how design impacts business outcomes and customer acquisition. The mention of AI tools and creative automation also points towards operational efficiency in content creation, a key aspect of Marketing Ops.

📈 Primary Responsibilities

• Design visually engaging and impactful graphics for digital marketing campaigns, performance advertisements, social media content, website assets, email marketing newsletters, and event booths.
• Collaborate closely with Performance Marketing, Content, and Event teams to translate strategic business objectives into compelling visual narratives that drive engagement and conversions.
• Maintain and evolve the company's visual identity, ensuring brand consistency and adherence to brand guidelines across all customer touchpoints and marketing collateral.
• Utilize AI tools (e.g., Midjourney) and creative automation plugins (e.g., Figma plugins) to enhance design workflows, scale content production efficiently, and explore innovative visual concepts.
• Analyze design performance metrics and user feedback to iterate on creative assets, optimizing for click-through rates, conversion rates, and brand recall.
• Translate complex campaign objectives and data insights into clear, emotionally resonant visual stories that connect with target audiences.
• Proactively stay updated on emerging design trends, visual communication best practices, and new creative technologies to inform design strategies.
• Own the end-to-end design process for assigned projects, from initial concept and brief interpretation to final delivery and asset management.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, typical of senior roles within GTM operations. The emphasis on "translating campaign objectives into compelling visual narratives" and "analyzing design performance metrics" suggests a need for data-informed design and an understanding of marketing funnel metrics, aligning with operations roles that bridge creative output and business results.

🎓 Skills & Qualifications

Education:

• Formal education in Graphic Design, Visual Communications, Fine Arts, or a related field is preferred but not strictly required if compensated by extensive experience and a strong portfolio.

Experience:

• 5+ years of professional graphic design experience, with a significant portion spent in fast-paced marketing environments or agencies focused on digital marketing.
• Proven track record of creating successful advertising creatives and branding for digital marketing campaigns, demonstrated through a comprehensive online portfolio.

Required Skills:

• Visual Storytelling Expertise: Ability to craft compelling visual narratives that evoke emotion and drive engagement across various platforms.
• Digital Marketing Design Proficiency: Deep understanding of design principles for digital campaigns, performance ads, social media, websites, and email marketing.
• Brand Identity Management: Skill in evolving and maintaining a strong visual identity, ensuring brand consistency across all touchpoints.
• Design Software Mastery: Expertise in industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• AI & Automation Tool Integration: Proficient in using AI art generators (e.g., Midjourney) and creative automation tools to enhance productivity and explore new design avenues.
• Understanding of Ad Performance: Knowledge of what drives clicks, conversions, and brand recall in digital advertising.
• Detail-Oriented & Organized: Exceptional attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously from concept to completion.
• Ownership & Accountability: Demonstrated ability to take full ownership of projects and drive them to successful delivery.
• English Proficiency: B2 level or higher in written and spoken English.

Preferred Skills:

• Experience designing for B2B SaaS or HR tech audiences.
• Strong video experience, including understanding of video formats for social media and digital platforms.
• Motion design or video editing skills using software like After Effects or Premiere Pro.
• Prior experience working effectively in remote and multicultural teams.
• German language skills (beneficial for broader internal communication).

📝 Enhancement Note: The requirement for "5+ years of experience" and "proven expertise in visual storytelling, advertising creatives, and branding for digital marketing" with an "online portfolio required" are standard for senior design roles. The specific mention of "digital ad performance" and "AI tools" suggests a need for candidates who understand the operational impact of design beyond pure aesthetics, aligning with GTM and Marketing Operations functions. The "B2 level English" requirement is crucial for a global remote team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Visual Storytelling: Showcase projects where design effectively communicated a message, evoked emotion, or guided user action.
• Highlight Digital Campaign Success: Include examples of digital ad creatives, social media campaigns, or website designs that achieved measurable marketing objectives (e.g., increased CTR, conversions).
• Brand Consistency Examples: Present case studies illustrating the ability to maintain and evolve a brand's visual identity across diverse applications.
• Process & Tool Integration: Showcase projects where you utilized Figma, Adobe Creative Suite, and potentially AI tools to execute designs efficiently.
• ROI/Impact Focus: Where possible, provide context on the business impact or performance metrics associated with your designs.

Process Documentation:

• Workflow Design: Ability to articulate your design process from brief to final asset, including concept development, iteration, and feedback incorporation.
• Tool Utilization: Demonstrate understanding of how you leverage design tools and automation to streamline workflow and enhance output.
• Performance Analysis: Show how you incorporate an understanding of performance metrics into your design decisions and how you might track or analyze design effectiveness.

📝 Enhancement Note: For a Senior Graphic Designer role with strong ties to marketing operations, a portfolio should not only display aesthetic quality but also demonstrate an understanding of how design contributes to business goals. Emphasizing projects that show measurable impact and efficient use of tools like Figma and AI is crucial. The portfolio should implicitly or explicitly detail the candidate's process for translating marketing objectives into design solutions.

💵 Compensation & Benefits

Salary Range:

• Given the "Senior" title, 5+ years of experience, and a remote role based in Egypt, a competitive salary range for a Senior Graphic Designer in Egypt would typically fall between EGP 350,000 - EGP 600,000 per year. This estimate is based on industry benchmarks for senior creative roles in emerging markets, considering the cost of living in Egypt and the global nature of WorkMotion's operations.

Benefits:

• WorkFlex Program: Flexibility to work from anywhere, anytime, supporting a digital nomad lifestyle or comfortable home office setup.
• Well-Being Day: A dedicated full day off per period for personal recharge and mental health.
• Subsidised Gym Memberships: Financial support for fitness activities, promoting employee well-being.
• Training & Development Allowance: A budget allocated for continuous learning, skill enhancement, and professional growth.
• Annual Team Meetups: Opportunities for in-person connection and team building with colleagues globally.
• Global, Remote, and Thriving Environment: Be part of a diverse, international team spread across 26 countries.
• Equal Opportunity Employer: Commitment to fostering a diverse and inclusive workplace.

Working Hours:

• The role implies a standard full-time commitment, likely around 40 hours per week. While the WorkFlex program offers flexibility in where and when work is done, core operational hours will likely align with team collaboration needs and potentially be within 2 hours of the Central European Timezone (CET) as per the application note, suggesting availability during approximately 10:00 AM - 6:00 PM CET.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for senior graphic design roles in Egypt and the global remote nature of the company. Benefits are directly extracted from the job description. The working hours and timezone note are inferred from the application requirement about proximity to CET.

🎯 Team & Company Context

🏢 Company Culture

Industry: HR Technology (HR Tech) / Software as a Service (SaaS) Company Size: Mid-size to Large (implied by "global team of talented individuals spread across 26 countries" and the comprehensive platform offering). Founded: WorkMotion was founded in 2020, positioning it as a relatively young but rapidly growing company in the HR Tech space.

Team Structure:

• Marketing Team: The designer will be part of the Marketing Team, collaborating closely with performance marketing, content, and event specialists.
• Global, Distributed Team: Works within a remote-first, multicultural environment with colleagues in numerous countries.
• Cross-Functional Collaboration: Design work is integral to multiple departments, requiring strong collaboration with teams beyond marketing, such as product or sales enablement if needed.

Methodology:

• Data-Driven Design: Emphasis on creating visuals that are not only aesthetically pleasing but also performant and drive business outcomes.
• Agile & Iterative: Likely operates with agile principles, allowing for rapid iteration based on performance feedback and market changes.
• Technology-Forward: Proactive adoption of AI tools and automation to enhance efficiency and creativity.
• Work-Life Balance Focused: Cultural emphasis on employee well-being, as evidenced by the Well-Being Day and flexible work arrangements.

Company Website: WorkMotion.com

📝 Enhancement Note: The company is a modern HR Tech SaaS provider focused on global remote work enablement. This context is crucial for a designer, as it implies a need to understand B2B audiences, compliance, and the challenges of managing distributed teams. The company's recent founding suggests a dynamic, growth-oriented culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Graphic Designer," indicating a level of expertise and autonomy beyond junior or mid-level positions. It's a role focused on execution and strategic creative input within the marketing function, acting as a key contributor to the GTM strategy through visual communication.

Reporting Structure:

• The Senior Graphic Designer will likely report to a Marketing Manager, Head of Marketing, or potentially a Creative Lead within the Marketing team.
• Close collaboration with performance marketers, content creators, and event managers is expected.

Operations Impact:

• The designer's work directly impacts WorkMotion's brand perception, lead generation efforts, and customer acquisition cost by creating compelling marketing collateral and advertising creatives that drive engagement and conversions.
• By utilizing AI and automation, the role contributes to operational efficiency within the marketing department, enabling faster content production and wider campaign reach.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like performance ad creative optimization, motion graphics, or B2B SaaS branding.
• Leadership: Potentially grow into a Lead Graphic Designer or Art Director role, managing a team or setting creative direction.
• Cross-Functional Moves: Transition into roles with a stronger operational focus, such as Marketing Operations Specialist or Creative Operations Manager, leveraging design and process knowledge.
• Continuous Learning: Utilize the Training & Development Allowance to acquire new skills in emerging design technologies, video production, or marketing strategy.

📝 Enhancement Note: The "Senior" designation implies a significant level of responsibility and the potential for mentorship. Growth opportunities are likely to involve deepening creative expertise or moving towards management and operational oversight within the creative function.

🌐 Work Environment

Office Type: Fully Remote. The company emphasizes a "WorkFlex program" allowing employees to work from anywhere. Office Location(s): While the role is based in Egypt, the company operates globally with employees in 26 countries. The application note suggests candidates should be within 2 hours of the Central European Timezone (CET).

Workspace Context:

• Flexible Workspace: Employees have the freedom to choose their work environment, whether it's a home office, co-working space, or a location that inspires them.
• Digital Collaboration Tools: Reliance on project management software, communication platforms (like Slack or Teams), and cloud-based design tools (Figma) for seamless collaboration.
• Global Team Interaction: Opportunities to connect and collaborate with a diverse, international team, fostering a broad perspective.

Work Schedule:

• The role is full-time, approximately 40 hours per week.
• While flexible in location, the work schedule is expected to align with team collaboration needs and potentially core business hours, likely within a 2-hour window of CET (e.g., 10:00 AM - 6:00 PM CET), to facilitate real-time communication.

📝 Enhancement Note: The fully remote nature with a timezone constraint is a key aspect. The emphasis on flexibility and global team interaction defines the work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and online portfolio to assess experience, skills, and alignment with the role's requirements, especially visual storytelling and digital marketing focus.
• Portfolio Presentation & Technical Interview: You will likely present your portfolio to the hiring team, discussing key projects, your design process, how you've driven results, and your experience with relevant tools (Adobe Suite, Figma, AI). Expect questions on your approach to visual storytelling, brand consistency, and performance-driven design.
• Behavioral & Cultural Fit Interview: Assess your ability to collaborate within a remote, multicultural team, your problem-solving skills, and how you align with WorkMotion's values (e.g., work-life balance, innovation).
• Final Interview: Potentially with a senior leader, focusing on strategic alignment and long-term fit within the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in visual storytelling, digital advertising creatives, and brand consistency. Prioritize examples relevant to B2B SaaS or HR Tech if possible.
• Context is Key: For each project, clearly articulate the objective, your role, the challenges you faced, your design process, the tools used, and the outcomes achieved (quantify results with metrics like CTR, conversion rates, engagement increases if possible).
• Showcase Tool Proficiency: Include examples that demonstrate your mastery of Adobe Creative Suite and Figma. If you've used AI tools creatively, highlight those projects as well.
• Tell a Story: Structure your presentation to tell a compelling narrative about your skills and impact, not just present a series of images.
• Address Performance: Be prepared to discuss how your designs contributed to marketing performance and business goals.

Challenge Preparation:

• Design Challenge: You might be given a small design task or a brief to create a concept for a specific campaign or asset. Focus on demonstrating your understanding of the brief, your creative problem-solving, and your ability to work efficiently within constraints.
• Process Explanation: Be ready to articulate your design process, how you approach creative briefs, and how you collaborate with stakeholders.
• Time Management: If a challenge is timed, practice managing your time effectively to deliver a polished outcome.

📝 Enhancement Note: The interview process is designed to assess both creative talent and operational understanding. A strong portfolio that highlights measurable impact and process efficiency is critical. The advice focuses on preparing for a presentation-driven interview and potential practical challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for professional graphic design).
• Figma: Critical for collaborative design, UI/UX aspects, and potentially prototyping, especially in a remote setting.
• AI Design Tools: Midjourney, DALL-E, or similar for concept generation and asset creation at scale.
• Creative Automation Platforms/Plugins: Tools that integrate with Figma or other design software to speed up asset creation or variation.

Analytics & Reporting:

• Familiarity with Analytics Platforms: While not a direct user, understanding how design impacts metrics in tools like Google Analytics, Meta Ads Manager, or internal marketing dashboards is beneficial.
• Data Visualization Tools: Ability to interpret data presented in dashboards (e.g., Looker, Tableau) to inform design.

CRM & Automation:

• Basic understanding of marketing platforms: Awareness of how visual assets are deployed in email marketing platforms (e.g., Mailchimp, HubSpot) or CRM systems.

📝 Enhancement Note: The emphasis on Figma, AI tools, and creative automation highlights WorkMotion's commitment to modern, efficient design workflows. Proficiency in these areas is key.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: Embracing new technologies like AI to drive creative output and operational efficiency.
• Data-Driven Decision Making: Using performance metrics to inform design choices and optimize campaigns.
• Work-Life Balance: Prioritizing employee well-being through flexible work and dedicated time off.
• Global Collaboration & Diversity: Fostering an inclusive environment where diverse perspectives are valued and contribute to success.
• Ownership & Accountability: Empowering individuals to take responsibility for their projects and drive them to completion.

Collaboration Style:

• Remote-First: Communication and collaboration are primarily digital, relying on asynchronous and synchronous tools.
• Cross-Functional Integration: Design is not siloed but deeply integrated with marketing strategy, content creation, and campaign execution.
• Feedback-Oriented: Openness to constructive feedback to continuously improve designs and processes.
• Proactive Communication: Essential for ensuring alignment and smooth project flow in a distributed team.

📝 Enhancement Note: The culture values innovation, efficiency, and employee well-being, aligning with modern tech company ethos. Collaboration is key, especially in a remote, global setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Global Campaigns: Ensuring unified visual identity across diverse markets and platforms with varying cultural nuances.
• Balancing AI-Generated Content with Human Creativity: Leveraging AI for scale without sacrificing originality, emotional depth, or brand integrity.
• Adapting to Rapidly Evolving Digital Marketing Trends: Staying ahead of new platforms, ad formats, and consumer engagement strategies.
• Effective Collaboration in a Fully Remote, Distributed Team: Overcoming potential communication barriers and time zone differences.
• Demonstrating ROI of Design: Clearly articulating the business impact of creative assets in a performance-driven marketing environment.

Learning & Development Opportunities:

• Advanced AI & Automation Training: Exploring cutting-edge AI tools and automation techniques for design.
• Motion Graphics & Video Production: Developing skills in video editing and animation for richer content.
• Performance Marketing Design Specialization: Deepening expertise in creating creatives optimized for specific ad platforms and conversion goals.
• B2B SaaS/HR Tech Design: Gaining specialized knowledge of industry-specific design challenges and audience needs.
• Leadership Development: Opportunities to mentor junior designers or lead creative projects.

📝 Enhancement Note: The challenges are typical for senior roles in dynamic, global tech companies, emphasizing adaptation and results. Growth opportunities are aligned with industry trends and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex marketing objective into a compelling visual design. What was your process and what was the outcome?" (Focus on your process, problem-solving, and results).
• "How do you ensure brand consistency across multiple campaigns and platforms, especially when working remotely?" (Highlight your organizational skills, brand guidelines adherence, and communication strategies).
• "Walk us through a project where you used AI or automation tools to enhance your design workflow. What were the benefits and any limitations?" (Showcase your tech-savviness and efficiency-driven approach).
• "How do you approach designing creatives for performance-driven advertising? What metrics do you consider most important?" (Demonstrate your understanding of marketing funnel and ROI).

Company & Culture Questions:

• "What excites you about WorkMotion's mission and our focus on enabling global remote work?" (Research WorkMotion's values and product).
• "How do you thrive in a remote, multicultural work environment?" (Share experiences and strategies for effective remote collaboration).
• "How do you balance creative innovation with business objectives and deadlines?" (Illustrate your ability to be both creative and results-oriented).

Portfolio Presentation Strategy:

• Storytelling Framework: For each project, use a STAR method (Situation, Task, Action, Result) or similar framework to clearly explain your contribution and impact.
• Metric-Focused: Wherever possible, include specific metrics that demonstrate the success of your designs (e.g., "increased CTR by X%", "led to Y% more conversions").
• Process Explanation: Be ready to detail your end-to-end design process, including how you interpret briefs, ideate, iterate, and finalize assets.
• Tool Demonstration: Be prepared to speak confidently about your proficiency with Adobe Creative Suite, Figma, and any AI tools used.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative skill, strategic thinking, operational efficiency, and cultural fit, with a strong emphasis on quantifiable results and process.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit Your Application: Apply through the provided link on Workable.
• Optimize Your Resume: Tailor your resume to highlight your 5+ years of experience in graphic design, specifically mentioning experience with digital marketing, performance ads, branding, Adobe Creative Suite, and Figma. Use keywords from the job description.
• Curate Your Portfolio: Ensure your online portfolio is up-to-date, showcases your best work relevant to digital campaigns and visual storytelling, and includes project details with quantifiable results where possible. Be ready to present it.
• Prepare for Technical & Behavioral Interviews: Practice articulating your design process, how you use tools, how you drive performance, and how you collaborate in a remote setting. Research WorkMotion's mission and values.
• Understand the Timezone Constraint: Be aware of the requirement to be within 2 hours of the Central European Timezone (CET) and how this might impact your daily work schedule.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.