Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Redial BPO

Location: Johannesburg, Gauteng, South Africa

Job Type: Full-Time

Category: Marketing & Creative Operations / Visual Design

Date Posted: February 20, 2026

Experience Level: Senior (5-8+ years)

Remote Status: On-site

🚀 Role Summary

• This is a strategic, senior-level visual design role focused on elevating a global B2B brand across multiple touchpoints.

• The position requires a candidate capable of leading design projects from conceptualization to final execution, influencing brand evolution.

• Key responsibilities include creating high-performing assets for digital marketing, web, events, and sales enablement, with a strong emphasis on B2B and corporate branding.

• The role demands expertise in maintaining and evolving a scalable brand system and guidelines, requiring a blend of creative vision and operational discipline.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the description emphasizes "Visual Design" and "Brand System" evolution, suggesting a role with a broader strategic scope than typical graphic design positions. The focus on B2B, digital assets, website UX/UI, and stakeholder management points towards a role deeply integrated with Go-To-Market (GTM) operations and marketing operations functions.

📈 Primary Responsibilities

• Lead the design and development of high-impact B2B digital and print assets, ensuring brand consistency and campaign effectiveness.

• Take ownership of corporate website visuals, including UX/UI direction, content updates, and ongoing optimization to enhance user experience and conversion rates.

• Create performance-driven visual assets for various digital channels, including LinkedIn, Meta, TikTok, landing pages, and email marketing campaigns, directly supporting lead generation and brand awareness efforts.

• Design compelling visuals for trade show booths, conference materials, and executive presentations, aligning with event objectives and corporate messaging.

• Support internal communications by developing branded visual content that reinforces company culture and strategic initiatives.

• Capture and edit photography and video content for events and storytelling purposes, contributing to richer B2B engagement and brand narrative.

• Maintain, evolve, and enforce brand guidelines and design systems to ensure a cohesive and scalable brand identity across all platforms.

• Collaborate effectively with cross-functional teams, including marketing, sales, and product, to translate business objectives into impactful visual solutions, and mentor junior talent or external vendors.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking in visual asset creation, emphasizing performance and stakeholder management, which are crucial in revenue operations and GTM contexts. The mention of "evolving brand system for scale" points to a role that contributes to operational efficiency by standardizing and optimizing design assets.

🎓 Skills & Qualifications

Education: While no specific educational requirements are listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a senior role. Equivalent practical experience will also be considered.

Experience: 5–8+ years of dedicated visual design experience with a proven track record in B2B, corporate, and multi-channel design environments.

Required Skills:

• Visual Design Expertise: Advanced proficiency in creating compelling digital and print assets, with a strong understanding of layout, typography, color theory, and visual hierarchy.

• B2B & Corporate Branding: Demonstrated experience in developing and maintaining brand identity for B2B organizations, understanding the nuances of corporate communications and sales enablement visuals.

• Digital Marketing Assets: Proven ability to design performance-driven assets for social media (LinkedIn, Meta, TikTok), landing pages, and email campaigns that align with marketing objectives.

• Website UX/UI: Solid understanding of web design principles, user experience (UX), and user interface (UI) design for corporate websites, with the ability to drive visual direction and updates.

• Event & Presentation Design: Experience in designing trade show booths, conference materials, and executive-level presentations that effectively communicate complex information.

• Brand System Management: Ability to maintain and evolve comprehensive brand guidelines and design systems to ensure consistency and scalability across an organization.

• Software Proficiency: Expert-level command of the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma.

• Photography & Video: Proficiency in capturing and editing photography and video, essential for event coverage and dynamic content creation.

• Stakeholder Management: Strong ability to manage multiple stakeholders, gather requirements, and incorporate feedback effectively.

• Communication: Professional English communication skills, both written and verbal, for clear collaboration and presentation.

Preferred Skills:

• Experience with animation and motion graphics for digital assets.

• Familiarity with A/B testing principles for visual assets.

• Basic understanding of HTML/CSS for web design context.

• Experience mentoring junior designers or managing external creative vendors.

📝 Enhancement Note: The experience level and specific tool requirements (Adobe CC, Figma) are standard for senior design roles. The emphasis on B2B, multi-channel assets, UX/UI, and stakeholder management suggests that candidates with experience in marketing operations or GTM support roles will be highly competitive.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-8 years of professional visual design work, with a clear emphasis on B2B and corporate projects.

• Demonstrate diverse multi-channel design capabilities, including digital marketing assets, website design, print collateral, and event materials.

• Include case studies or examples that highlight your approach to branding, typography, layout, and visual storytelling in a corporate context.

• Present examples of your work on website UX/UI direction and how you've contributed to improving user experience through visual design.

Process Documentation:

• Provide examples of design processes used for campaign asset creation, from brief to final delivery, highlighting collaboration and iteration.

• Illustrate your workflow for website visual updates and UX/UI enhancements, including how you gather requirements and measure impact.

• Detail your approach to developing and implementing brand guidelines, including how you ensure consistent application across various touchpoints.

• Showcase how you manage the design process for events, from concept to execution and post-event material repurposing.

📝 Enhancement Note: The requirement for a portfolio is standard, but the emphasis on B2B, corporate branding, website UX/UI, and brand system evolution strongly suggests that candidates should highlight projects demonstrating strategic thinking and operational impact, not just aesthetic execution. This aligns with the expectations for operations-focused roles where process and scalability are key.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: ZAR 400,000 - ZAR 650,000 per annum (Gross)

• Explanation: This range is estimated based on industry benchmarks for Senior Graphic Designers in Johannesburg, South Africa, considering the specified experience level (5-8+ years), the on-site work arrangement, and the B2B corporate context. Factors such as the company's global presence (Redial BPO) and the strategic nature of the role (influencing brand evolution) support this estimation. Salary data from sources like Payscale, SalaryExpert, and local recruitment agencies for similar roles in Johannesburg were consulted.

Benefits:

• Law Benefits: This likely refers to statutory benefits mandated by South African labor law, which typically include:

  • Contributions to the Unemployment Insurance Fund (UIF).
  • Potential for paid time off (annual leave, sick leave, family responsibility leave) as per BCEA (Basic Conditions of Employment Act).
  • Compliance with minimum wage and working hour regulations.

• Competitive Salary: As indicated by the estimated range, reflecting the senior level and responsibilities.

• Opportunities for Advancement: Potential for professional development and career progression within the growing global company.

• Creative & Collaborative Environment: Working onsite with an international team.

• Brand Influence: The opportunity to shape and influence a global brand's visual identity.

Working Hours:

• Monday to Friday: 7:00 AM – 4:00 PM PST (Pacific Standard Time). This implies a timezone alignment with North America for collaboration purposes, which is unusual for a Johannesburg-based role.

• Days Off: Saturday and Sunday.

📝 Enhancement Note: The working hours are noted as PST, which is highly unusual for a role based in Johannesburg (which is typically UTC+2). This suggests a potential need for candidates to align with North American business hours, which could be a significant operational consideration. The "Law Benefits" are a standard component of employment in South Africa.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Process Outsourcing (BPO) - Redial BPO provides customer support, technical support, and other outsourced services to businesses globally. This industry is characterized by a focus on efficiency, scalability, and client satisfaction.

Company Size: While specific numbers aren't provided in the raw data, the description "Redial BPO is growing globally" and "expanding our marketing team" suggests a medium to large-sized organization with established international operations and a clear growth trajectory.

Founded: Not specified in the provided data.

Team Structure:

• The Senior Visual Designer will join an expanding marketing team, likely comprising specialists in digital marketing, content creation, and possibly communications.

• This role involves close collaboration with marketing and sales leadership, indicating a reporting structure that allows for direct influence on GTM strategies.

Methodology:

• Data-Driven Design: The role requires creating "performance-driven assets" for digital channels, implying a need to understand and utilize data to inform design decisions and measure impact.

• Brand System Development: A core aspect is maintaining and evolving a "brand system for scale," which points to a systematic, organized approach to design operations that prioritizes consistency and efficiency.

• Cross-Functional Collaboration: The emphasis on collaborating with marketing and sales leadership highlights a methodology that values integrated GTM efforts and alignment across departments.

Company Website: https://redial-bpo.com/ (derived from redialbpo.com)

📝 Enhancement Note: The BPO industry context implies a need for designers who can create clear, professional, and impactful communications that support client acquisition and retention. The emphasis on a "global brand" suggests the need for cultural sensitivity and adaptability in design. The PST working hours are a significant operational factor that needs to be considered by potential applicants.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a level of autonomy, project leadership, and expected expertise. It's a critical role within the marketing function, directly impacting brand perception and GTM effectiveness through visual communication.

Reporting Structure: The Senior Visual Designer will likely report to a Marketing Manager, Director of Marketing, or Head of Brand. Collaboration with sales leadership is also a key aspect, indicating cross-functional reporting or advisory relationships.

Operations Impact: The visual design output directly influences:

• Brand Perception: Shaping how Redial BPO is perceived in the competitive B2B market.

• Lead Generation: Creating assets for campaigns that drive traffic and conversions.

• Sales Enablement: Providing sales teams with professional collateral to close deals.

• Operational Efficiency: Developing a scalable brand system that streamlines future design efforts.

Growth Opportunities:

• Leadership: Potential to lead design initiatives, mentor junior team members, and manage vendor relationships, paving the way for a Design Manager or Art Director role.

• Strategic Influence: Deeper involvement in GTM strategy and brand evolution, contributing to higher-level marketing decisions.

• Skill Expansion: Opportunities to refine skills in UX/UI, video production, and performance-driven design, potentially specializing in areas with high operational impact.

• Global Brand Exposure: Experience working with a growing international brand, offering exposure to diverse markets and marketing challenges.

📝 Enhancement Note: The growth path suggests moving beyond pure execution into strategic design leadership, a common trajectory for senior operations-adjacent roles in marketing. The impact on sales enablement and lead generation directly ties this role into revenue operations.

🌐 Work Environment

Office Type: On-site at Redial BPO's Johannesburg office. The description mentions "Constantia Office Park Corner 14th Avenue, Hendrik Potgieter Rd, Weltevredenpark, Roodepoort, 1709, South Africa," indicating a professional office park setting.

Office Location(s): Johannesburg, South Africa.

Workspace Context:

• Collaborative Environment: Described as a "creative and collaborative international team," suggesting an open and interactive workspace designed to foster teamwork.

• Tools & Technology: Access to industry-standard design software (Adobe CC, Figma) and potentially other marketing and collaboration tools.

• Team Interaction: Opportunities for regular interaction with marketing and sales leadership, as well as potential mentorship of junior designers.

Work Schedule:

• Monday–Friday: 7:00 AM – 4:00 PM PST. This is a critical detail, as it requires the employee to work during North American business hours, despite being physically located in Johannesburg. This implies a significant time commitment adjustment and potential overlap with local non-work hours.

📝 Enhancement Note: The on-site requirement in Johannesburg is standard, but the PST working hours are highly unusual and require careful consideration. This arrangement suggests a strong emphasis on real-time collaboration with North American teams, which is a key operational factor for this role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with B2B design requirements.

• Portfolio Review & Case Study: Candidates will likely present their portfolio, discussing specific projects, design process, challenges, and outcomes. This may involve a design exercise or case study related to Redial BPO's brand or marketing needs.

• Stakeholder Interviews: Meetings with marketing and sales leadership to assess strategic thinking, collaboration skills, and cultural fit.

• Technical Assessment: Possibly a practical design test or a deeper dive into software proficiency and problem-solving capabilities.

• Final Interview: Discussion with senior management to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Curate for B2B & Corporate: Select projects that specifically demonstrate your experience in B2B environments, corporate branding, and multi-channel campaigns.

• Highlight Process & Strategy: For each project, clearly articulate the problem, your approach, the tools used, your role, and the measurable results or impact. Focus on how your design strategy addressed business objectives.

• Showcase Brand System Work: Include examples of how you've developed or maintained brand guidelines and design systems, emphasizing scalability and consistency.

• Demonstrate UX/UI and Performance: Include examples of website design or digital assets where you influenced UX/UI or created performance-driven outcomes.

• Prepare for Case Study: Be ready to discuss how you would approach a B2B design challenge for Redial BPO, considering their industry, target audience, and brand goals.

Challenge Preparation:

• Design Exercise: Anticipate a task that may involve creating a visual asset for a specific campaign, updating website visuals, or refining a brand element. Focus on efficiency, brand adherence, and strategic thinking.

• Time Management: Practice working under timed conditions, as design challenges often have strict deadlines.

• Presentation Skills: Be prepared to present your work clearly and concisely, explaining your design decisions and their strategic rationale to a non-design audience if necessary.

📝 Enhancement Note: The portfolio review for this role will heavily focus on strategic application of design skills within a B2B context, emphasizing brand consistency, operational scalability, and impact on GTM efforts. The PST working hours might also be probed during interviews regarding how the candidate manages this arrangement.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite, including Photoshop (image editing, digital assets), Illustrator (vector graphics, logos, icons), InDesign (print layout, presentations), and potentially After Effects (motion graphics, video editing).

• Figma: Critical for collaborative design, UI/UX prototyping, and maintaining design systems.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics to understand website performance and inform UX/UI design decisions.

• Social Media Analytics: Understanding how to interpret data from platforms like LinkedIn, Meta, and TikTok to optimize campaign asset performance.

• CRM/Marketing Automation Platforms: While not a direct tool, understanding how design assets integrate with platforms like Salesforce, HubSpot, or Marketo can be beneficial for campaign design.

CRM & Automation:

• Website CMS: Experience with Content Management Systems (e.g., WordPress, Drupal) for website updates.

• Project Management Software: Familiarity with tools like Asana, Trello, or Jira for managing design workflows and collaborating with teams.

📝 Enhancement Note: Proficiency in Adobe CC and Figma is non-negotiable. Understanding how design assets perform and integrate within broader marketing and sales technology stacks (CRM, analytics) adds significant value for operations-aligned roles.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce original and impactful visual solutions that push brand boundaries.

• Collaboration & Teamwork: Working effectively with cross-functional teams, sharing ideas, and supporting colleagues.

• Efficiency & Scalability: A focus on creating design systems and assets that can be easily scaled and maintained, contributing to operational effectiveness.

• Data-Driven Decision Making: Utilizing performance metrics and user feedback to inform design choices and demonstrate impact.

• Professionalism & Excellence: Delivering high-quality work on time, with meticulous attention to detail.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, sales, and potentially product teams to ensure design aligns with business objectives and user needs.

• Feedback-Oriented: Open to constructive criticism and iterative design processes, using feedback to refine creative output.

• Knowledge Sharing: Willingness to share design expertise, mentor junior talent, and contribute to a culture of continuous learning within the team.

📝 Enhancement Note: The company culture appears to value a blend of creative output and operational discipline, essential for a role that supports global GTM efforts. The emphasis on a "creative and collaborative international team" highlights the importance of adaptability and strong interpersonal skills.

⚡ Challenges & Growth Opportunities

Challenges:

• PST Working Hours: Adapting to a 7:00 AM - 4:00 PM PST schedule from Johannesburg is a significant challenge, requiring a substantial shift in personal routine and potentially impacting work-life balance.

• Global Brand Evolution: Balancing the need for a cohesive global brand identity with the specific requirements of different B2B markets and campaign objectives.

• Performance Metrics: Translating creative vision into measurable business outcomes and demonstrating ROI for design efforts.

• Cross-Cultural Communication: Effectively collaborating with international teams across different time zones and cultural contexts.

Learning & Development Opportunities:

• Advanced Design Skills: Deepening expertise in UX/UI, motion graphics, or performance-driven design through hands-on project experience.

• Brand Strategy: Gaining a more profound understanding of brand architecture, positioning, and strategic marketing initiatives.

• Leadership Development: Opportunities to mentor junior designers and potentially lead design projects or teams.

• Industry Exposure: Working within the BPO industry provides insights into diverse client needs and business operations.

📝 Enhancement Note: The primary challenge lies in the unconventional PST working hours. Growth opportunities are strong for those looking to move into strategic design leadership within a global B2B context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design project from concept to completion for a B2B client. What were the key challenges, and how did you ensure the final assets met business objectives?" (Focus on process, problem-solving, and outcome)

• "How would you approach evolving Redial BPO's brand system to ensure consistency across digital, web, and event materials globally?" (Focus on strategic thinking, scalability, and operational discipline)

• "Walk us through a B2B campaign you designed. How did you tailor the visuals for specific channels like LinkedIn or landing pages, and what was the impact?" (Focus on performance-driven design and channel specificity)

Company & Culture Questions:

• "What interests you about Redial BPO and the BPO industry, and how do you see your design skills contributing to our growth?" (Focus on research and alignment)

• "How do you see yourself fitting into a collaborative, international team, especially given the unique PST working hours for this role?" (Focus on adaptability and cultural fit)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your role and approach, the solution, and the measurable results or impact.

• Strategic Rationale: For each piece, explain why you made certain design decisions and how they support the project's objectives. Connect visuals to business goals.

• Process Showcase: Be prepared to discuss your design process, including research, ideation, iteration, and collaboration.

• Brand System Emphasis: Highlight any work related to brand guidelines, style guides, or design systems, demonstrating your understanding of operational consistency.

• Conciseness: Be mindful of time; focus on your strongest, most relevant B2B and corporate projects.

📝 Enhancement Note: Interview preparation should heavily emphasize strategic design thinking, B2B context, and operational considerations like brand system scalability and performance measurement. The PST working hours are a critical point to address.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Breezy HR link.

• Curate Your Portfolio: Select and organize your strongest B2B and corporate design projects that showcase your expertise in digital assets, web visuals, event design, and brand system development. Ensure your portfolio is easily accessible, preferably via a dedicated website or a well-structured PDF.

• Tailor Your Resume: Highlight your 5-8+ years of experience, emphasizing achievements related to brand evolution, performance-driven assets, and cross-functional collaboration. Use keywords from the job description, such as "B2B," "visual design," "brand system," "UX/UI," "Adobe CC," and "Figma."

• Prepare for the PST Schedule: Be ready to discuss your ability and willingness to work the specified Monday-Friday, 7:00 AM - 4:00 PM PST schedule from Johannesburg. This is a crucial aspect of the role's operational requirements.

• Research Redial BPO: Understand their services, target audience, current marketing efforts, and the BPO industry landscape. This will help you tailor your application and interview responses to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The unusual PST working hours for a Johannesburg-based role are a key factor to confirm.