Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: C3 Industries

Location: Ann Arbor, Michigan, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: March 27, 2026

Experience Level: Mid-Senior Level (5+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the conceptualization and visual execution of marketing campaigns for both retail promotions and consumer packaged goods (CPG) brands, ensuring alignment with strategic objectives and brand KPIs.

• Develop and design a wide range of creative assets across print and digital channels, including in-store displays, packaging, advertising materials, and digital signage, all while upholding rigorous brand standards.

• Provide guidance and direction to junior designers, fostering efficient campaign production and adherence to established creative processes and design systems.

• Collaborate closely with marketing, retail, and brand teams to translate campaign goals into compelling visual narratives that drive engagement and support business objectives.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with significant responsibility for campaign leadership and team guidance, indicating a need for strong conceptual thinking, execution skills, and mentorship capabilities within a fast-paced CPG and retail environment. The focus on both retail promotions and CPG brands suggests a need for versatility and a deep understanding of different marketing strategies.

📈 Primary Responsibilities

• Spearhead concept development and end-to-end visual execution for marketing campaigns, with a primary focus on High Profile retail promotional campaigns and secondary support for CPG brands such as Cloud Cover Cannabis, Galactic Cannabis, and Habitat Cannabis.

• Design and produce comprehensive creative assets across diverse channels, including retail promotions (in-store displays, digital signage, paid media, OOH), product packaging and updates, brand identity elements, marketing and advertising collateral, branded merchandise, environmental graphics, and digital content (social media, email, web).

• Develop creative assets that effectively support marketing communications, ensuring alignment with strategic priorities, campaign goals, and measurable Key Performance Indicators (KPIs).

• Maintain strict consistency with established brand identity, tone of voice, and visual systems across all design outputs and communication platforms.

• Contribute to the ongoing development and refinement of brand guidelines, design templates, and scalable design systems to ensure creative coherence and efficiency.

• Partner effectively with cross-functional teams including marketing, retail operations, digital marketing, and brand management to thoroughly understand campaign objectives and translate them into impactful visual solutions.

• Actively participate in campaign briefings and creative review sessions, contributing innovative ideas to enhance campaign impact and strengthen brand storytelling.

• Clearly articulate design rationale and ensure all creative solutions are directly aligned with specified business objectives and project requirements.

• Manage a concurrent portfolio of multiple design projects, ensuring high-quality output and adherence to all project deadlines and timelines.

• Utilize the company’s Project Management System to meticulously track and manage design tasks, ensuring timely and within-scope project delivery.

• Collaborate with stakeholders across various departments to gain a comprehensive understanding of project timelines, specific requirements, and overall priorities.

• Provide mentorship, guidance, and direction to supporting Graphic Designers in the detailed production build-out of campaigns and brand assets.

• Assist in maintaining optimized and efficient design workflows, ensuring that all production quality standards are consistently met and exceeded.

• Support the Design Director in upholding a high level of consistency in creative execution across the entire design team.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic creative leadership for retail promotions and CPG brands, requiring a robust understanding of both B2C retail marketing and CPG brand building. The emphasis on providing guidance to junior designers points to a need for leadership potential and experience in workflow management and quality control within a design operations context.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, specifically Adobe Illustrator, Adobe Photoshop, and Adobe InDesign, for professional design and production tasks.

• Demonstrated experience in developing and executing multi-channel marketing campaigns, encompassing both print and digital design applications.

• Strong foundational knowledge of typography, layout principles, color theory, and the application of brand systems to ensure visual consistency.

• Proven ability to manage multiple design projects simultaneously in a fast-paced, deadline-driven environment, maintaining high standards of quality and efficiency.

• Excellent communication skills, with the ability to clearly articulate design concepts and collaborate effectively with cross-functional teams and stakeholders.

• Experience working within project management systems (e.g., Asana, Trello, Monday.com) to track tasks, manage workflows, and ensure timely project completion.

Preferred Skills:

• Experience with Adobe Lightroom, Adobe Premiere Pro, and Adobe After Effects for advanced digital content creation and motion graphics.

• Familiarity with collaborative design and prototyping tools such as Figma.

• Proficiency in Microsoft PowerPoint for presentation development and stakeholder communication.

• Experience in developing and maintaining design systems and brand guideline documentation.

• A strong portfolio showcasing a breadth of work in campaign development, branding initiatives, and multi-channel marketing design.

📝 Enhancement Note: The requirement for advanced Adobe Creative Suite proficiency is critical for this role, along with demonstrated experience in both print and digital design. The preference for retail, agency, or CPG background suggests that candidates with experience in fast-paced, consumer-facing industries will be highly valued. The emphasis on project management systems and collaboration skills points to the need for strong operational awareness within the design function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio that clearly showcases a minimum of 5 years of professional graphic design experience, with a focus on campaign development, branding initiatives, and multi-channel marketing design executed in retail or CPG contexts.

• Include case studies that illustrate the complete design process from initial concept through final execution across various channels, highlighting problem-solving and strategic application of design principles.

• Present examples of both print and digital design work, showcasing versatility and an understanding of the unique requirements for each medium.

• Showcase experience in developing and maintaining brand identity elements, including logos, style guides, and templates, demonstrating a commitment to brand consistency and system thinking.

Process Documentation:

• Provide examples of how design projects were managed within a project management system, showcasing workflow tracking, task management, and adherence to timelines.

• Illustrate experience in contributing to or refining brand guidelines and design systems, demonstrating an understanding of scalable creative processes.

• Showcase the ability to articulate design rationale and the strategic thinking behind creative decisions, particularly in relation to campaign goals and KPIs.

• Include examples of how design outputs were adapted for different channels (e.g., in-store displays, digital ads, packaging), demonstrating an understanding of channel-specific requirements and production considerations.

📝 Enhancement Note: A strong portfolio is paramount for this role, and candidates should prepare to present case studies that detail their process, strategic thinking, and ability to deliver results across diverse marketing channels, particularly within the retail and CPG sectors. Demonstrating experience with project management systems and brand systems will be crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance for full-time staff, ensuring employee well-being.

• Life Insurance coverage to provide financial security for employees and their families.

• Short-term and Long-term Disability Insurance to offer income protection during unexpected health-related absences.

• Paid Time Off (PTO) to allow for rest, rejuvenation, and personal time.

• 401k retirement savings plan, offering a pathway to long-term financial planning.

Working Hours:

• This is a full-time position, typically requiring 40 hours per week. While the role is on-site, C3 Industries may offer some flexibility in daily start and end times, contingent upon business needs and team coordination.

📝 Enhancement Note: The salary range provided is an estimation based on industry standards for a Senior Graphic Designer role with specific experience requirements in Ann Arbor, MI. Actual compensation will be determined by the company based on candidate qualifications, experience, and internal equity. The benefits package is standard for full-time employees and includes robust health coverage and retirement planning options.

🎯 Team & Company Context

🏢 Company Culture

Industry: The cannabis industry is a rapidly evolving, highly regulated, and dynamic sector. C3 Industries operates within this space, focusing on both retail (High Profile Cannabis Shop) and consumer packaged goods (CPG brands like Cloud Cover Cannabis, Galactic Cannabis, Habitat Cannabis). This context implies a need for adaptability, strong compliance awareness, and a creative approach to marketing within unique market constraints.

Company Size: C3 Industries is a multi-state, vertically integrated cannabis company, indicating a significant operational footprint and a growing team. This size suggests a structured environment with opportunities for cross-functional collaboration but also potential for a fast-paced, demanding workflow.

Founded: While the founding date isn't specified, the company's multi-state presence and diverse brand portfolio suggest a company that has experienced substantial growth and established itself in the market. This growth trajectory often translates to a culture of innovation and continuous improvement.

Team Structure:

• The Design team likely operates within a larger Marketing or Creative department, reporting to a Design Director.

• The Senior Graphic Designer will play a key role in guiding supporting Graphic Designers, indicating a tiered structure within the design function.

Methodology:

• Data-Driven Design: Creative output is expected to align with strategic priorities, campaign goals, and KPIs, suggesting a data-informed approach to design decisions and performance measurement.

• Agile Campaign Development: The need to manage multiple projects simultaneously in a fast-paced environment points to agile or iterative processes for campaign conceptualization, design, and execution.

• Brand System Management: A focus on brand guidelines, templates, and design systems indicates a commitment to systematic and scalable creative production.

Company Website: https://c3industries.breezy.hr

(Note: The provided URL appears to be a Breezy HR portal URL, not the main company website. A typical company website would be more like c3industries.com)

📝 Enhancement Note: The company operates in the regulated cannabis industry, which requires a unique blend of creative marketing acumen and adherence to strict compliance. The growth of C3 Industries across multiple states and brands suggests a dynamic environment where design plays a critical role in brand differentiation and customer engagement. Candidates should be prepared for a fast-paced, collaborative culture.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating a mid-to-senior level position. It requires at least 5 years of professional experience and involves not only individual design execution but also leadership responsibilities, such as guiding junior designers and contributing to design system refinement. This level suggests the individual will be expected to operate with a high degree of autonomy, make strategic design decisions, and contribute to the overall creative direction.

Reporting Structure: The Senior Graphic Designer will report to the Design Director. This structure implies mentorship and strategic oversight from the Design Director, while the Senior Designer is expected to manage day-to-day creative production and potentially provide direction to other designers on the team. Collaboration will be key with marketing, retail, brand, and digital teams.

Operations Impact: The Senior Graphic Designer's work directly impacts C3 Industries' revenue and brand perception through the creation of compelling retail promotions and CPG brand assets. Effective design drives customer engagement, supports sales initiatives, builds brand loyalty, and ensures consistent brand messaging across all touchpoints. The role is critical in translating marketing strategies into visually impactful campaigns that achieve business objectives and KPIs.

Growth Opportunities:

• Design Leadership: Potential advancement to Design Director or similar leadership roles within the creative department, managing larger teams and strategy.

• Specialization: Opportunities to deepen expertise in specific areas such as CPG packaging design, retail environmental graphics, or digital brand storytelling.

• Cross-Functional Movement: Potential to move into broader marketing or brand management roles, leveraging design expertise to inform marketing strategy and execution.

• Industry Expertise: Developing deep knowledge within the rapidly growing and evolving cannabis industry, becoming a go-to expert in cannabis branding and marketing design.

📝 Enhancement Note: This Senior Graphic Designer role offers a clear path for growth within a burgeoning industry. The combination of hands-on design, team guidance, and strategic input positions the candidate for future leadership opportunities, either within the design function or in broader marketing and brand roles within C3 Industries.

🌐 Work Environment

Office Type: The role is on-site in Ann Arbor, Michigan, indicating a traditional office-based work environment. This setting typically fosters direct collaboration, spontaneous idea sharing, and a consistent team presence, which is beneficial for creative teams.

Office Location(s): The primary work location is Ann Arbor, Michigan. This location serves as the company headquarters for C3 Industries.

Workspace Context:

• Collaborative Environment: The on-site nature of the role suggests an environment conducive to in-person collaboration with the Design Director, fellow designers, and cross-functional marketing and brand teams.

• Tools and Technology: Employees will have access to necessary design software (Adobe Creative Suite) and project management tools within a professional office setting.

• Team Interaction: Regular opportunities for face-to-face interaction with colleagues, fostering team cohesion and facilitating dynamic brainstorming sessions and project reviews.

Work Schedule: A standard full-time schedule of approximately 40 hours per week is expected, with the potential for some flexibility in daily start/end times. The on-site requirement ensures consistent availability for team meetings and collaborative work sessions during core business hours.

📝 Enhancement Note: The on-site requirement in Ann Arbor emphasizes a traditional office culture focused on in-person collaboration. This is often ideal for creative roles where spontaneous feedback, team synergy, and direct mentorship are highly valued. Candidates should be comfortable with a structured office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Interview: A session where you will present your portfolio, discuss your design process, and answer questions about your experience, particularly related to retail promotions, CPG branding, and campaign development. This will likely involve a discussion with the Design Director and potentially other members of the marketing/design team.

• Skills Assessment/Design Challenge: You may be asked to complete a small design exercise or case study relevant to the company's needs to evaluate your practical design skills, problem-solving abilities, and execution speed.

• Cross-Functional Interview: An interview with stakeholders from marketing, retail, or brand teams to assess your collaboration skills, understanding of business objectives, and ability to integrate design with broader company goals.

• Final Interview: Potentially a meeting with a senior leader to discuss cultural fit and overall alignment with C3 Industries' mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your experience in retail promotions, CPG branding, and multi-channel campaign development.

• Showcase Process: For each project, clearly articulate the brief, your role, your design process (ideation, concept development, execution), the challenges faced, and the final outcome (including any measurable results if available).

• Highlight Brand Consistency: Demonstrate your ability to work within and evolve brand systems, showing examples of how you maintained or enhanced brand identity across different applications.

• Emphasize Retail & CPG: Prioritize projects that align with C3 Industries' business, such as retail displays, packaging, promotional materials, and CPG brand assets.

• Prepare to Discuss: Be ready to verbally walk through your portfolio, explain your design choices, and answer questions about your technical skills and collaborative approach.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and constraints.

• Time Management: Allocate your time effectively for concepting, designing, and preparing your presentation.

• Articulate Rationale: Be prepared to clearly explain the strategic thinking behind your design decisions, just as you would in your portfolio review. Focus on how your design meets the project's goals.

📝 Enhancement Note: The interview process will heavily emphasize portfolio review and practical application. Candidates should prepare to demonstrate their strategic thinking, design process, and ability to execute high-quality creative assets relevant to C3 Industries' retail and CPG brands. A design challenge is likely, so practicing time-constrained design scenarios is advisable.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, illustrations, and complex layout elements.

• Adobe Photoshop: Critical for image manipulation, photo retouching, digital asset creation, and web graphics.

• Adobe InDesign: The primary tool for page layout, brochure design, print collateral, and multi-page documents.

Analytics & Reporting:

CRM & Automation:

Other Potentially Relevant Tools:

• Adobe Lightroom: For photo editing and management.

• Adobe Premiere Pro / After Effects: For motion graphics and video editing, which are increasingly important for digital campaigns.

• Figma: A popular tool for UI/UX design and prototyping, which may be used for digital assets or collaborative design workflows.

• Microsoft PowerPoint: For creating presentations and communicating design concepts to stakeholders.

• Project Management Systems: Such as Asana, Trello, or Monday.com, for tracking design tasks and project progress.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite (Illustrator, Photoshop, InDesign) is non-negotiable. Experience with additional Adobe tools like Lightroom, Premiere Pro, and After Effects, as well as collaborative tools like Figma, would be highly advantageous. Familiarity with project management systems is also a key requirement for workflow efficiency.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing high-quality, visually compelling design that elevates the brand and captures attention.

• Brand Consistency: Upholding and meticulously maintaining brand identity, tone, and visual systems across all creative outputs to ensure a cohesive customer experience.

• Collaboration & Partnership: Working effectively with cross-functional teams, actively listening to input, and contributing to shared goals through open communication and teamwork.

• Efficiency & Agility: Adapting to a fast-paced environment, managing multiple projects effectively, and utilizing efficient workflows to meet deadlines and deliver on business needs.

• Innovation & Adaptability: Embracing new design trends, technologies, and creative approaches while remaining adaptable to the evolving demands of the cannabis industry and market.

Collaboration Style:

• Cross-Functional Integration: The role requires strong collaboration with marketing, retail, brand, and digital teams, necessitating clear communication and a shared understanding of campaign objectives and business goals.

• Feedback & Iteration: A culture that encourages constructive feedback and iterative design processes to refine creative solutions and ensure they meet strategic requirements.

• Knowledge Sharing: Opportunities to share design best practices, insights, and emerging trends within the design team and across related departments.

📝 Enhancement Note: C3 Industries likely values a culture of creative excellence, rigorous brand stewardship, and strong collaborative partnerships. Candidates should demonstrate an ability to work effectively in a fast-paced, evolving industry while maintaining high standards for design quality and brand consistency.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Industry Regulations: The cannabis industry is highly regulated, which can impose unique constraints on marketing and design. Adapting creative strategies to comply with these regulations will be a key challenge.

• Balancing Multiple Brands: Simultaneously managing design needs for distinct CPG brands (Cloud Cover, Galactic, Habitat) and a retail network (High Profile) requires strong organizational skills and the ability to shift brand voices and aesthetics effectively.

• Fast-Paced Environment: The dynamic nature of the cannabis market and a growing company often means tight deadlines and the need to produce high-quality work quickly.

• Maintaining Brand Cohesion: Ensuring a consistent and compelling brand message across numerous touchpoints and campaigns, while also allowing for creative differentiation, can be a complex balancing act.

Learning & Development Opportunities:

• Cannabis Industry Expertise: Deepen knowledge of the specific marketing strategies, consumer behaviors, and regulatory landscape within the cannabis sector.

• Advanced Design Skills: Opportunities to hone skills in areas such as motion graphics, packaging innovation, or digital experience design through project exposure and professional development.

• Leadership Development: Gaining experience in mentoring junior designers, contributing to design strategy, and potentially taking on project management responsibilities.

• Industry Trends: Staying abreast of the latest design trends, marketing technologies, and best practices relevant to both the cannabis industry and the broader CPG/retail sectors.

📝 Enhancement Note: This role offers the chance to develop specialized expertise in a high-growth, complex industry. Candidates will face challenges related to regulation and brand management but will have ample opportunities for professional growth and skill enhancement in design leadership and industry-specific marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual concept for a new retail promotion campaign, from brief to final execution." (Preparation: Focus on your ideation, sketching, stakeholder feedback, and iteration process, using a relevant portfolio example.)

• "How do you ensure brand consistency across multiple channels and for different brands, especially within a regulated industry like cannabis?" (Preparation: Discuss your approach to brand guidelines, design systems, and how you adapt messaging while maintaining core brand identity.)

Company & Culture Questions:

• "What excites you about working in the cannabis industry, and specifically for C3 Industries?" (Preparation: Research C3's brands, mission, and recent news. Connect your passion for design with the company's goals and industry potential.)

• "How do you approach providing guidance and feedback to junior designers?" (Preparation: Discuss your mentorship style, emphasizing constructive criticism, skill development, and fostering a collaborative team environment.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your solution, and the outcome.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and highlights your best work effectively. Use high-quality images and concise text.

• Highlight Impact: For each project, articulate how your design contributed to the client's or company's objectives (e.g., increased sales, improved brand recognition, better customer engagement).

• Technical Proficiency: Be ready to discuss the specific tools and techniques you used and demonstrate your understanding of print and digital production requirements.

📝 Enhancement Note: Prepare to articulate your design process, strategic thinking, and problem-solving skills through your portfolio. Demonstrating an understanding of C3 Industries' brands, the cannabis industry, and your ability to lead and collaborate will be key to success.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application, including your resume and a link to your online portfolio, through the provided Breezy HR portal.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to retail promotions, CPG brand development, and multi-channel marketing campaigns, showcasing your ability to work within brand guidelines and deliver impactful creative solutions.

• Resume Optimization: Ensure your resume clearly details your 5+ years of experience, specific software proficiencies (especially Adobe Creative Suite), and any experience in retail, agency, or CPG environments. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on telling the story behind each project, articulating your design process, and explaining the strategic rationale and impact of your work. Be ready to discuss your experience with brand systems and project management.

• Company Research: Thoroughly research C3 Industries, its brands (Cloud Cover Cannabis, Galactic Cannabis, Habitat Cannabis), and its retail presence (High Profile Cannabis Shop). Understand their market position, target audience, and any recent campaigns or news to demonstrate genuine interest and preparedness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.