Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: Bosta Location: Cairo, Egypt Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: January 20, 2026 Experience Level: Mid-Senior Level (4-7+ years) Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping Bosta's visual identity and brand perception through impactful graphic design, with a strong emphasis on digital platforms and marketing initiatives.
• The Senior Graphic Designer will be responsible for translating complex brand strategies and creative concepts into compelling visual narratives that resonate with target audiences across e-commerce and logistics sectors.
• A key focus will be on developing and maintaining a consistent and robust brand identity across all digital touchpoints, including social media, campaigns, and marketing collateral, ensuring brand integrity and recognition.
• This position requires a proactive approach to design, involving close collaboration with marketing, content, and creative teams to conceptualize and execute visually engaging content that drives brand awareness and engagement.

📝 Enhancement Note: While the original job description is for a Graphic Designer, this enhanced version frames it within the context of operations, specifically marketing operations and creative operations. This is due to the role's direct impact on brand consistency, campaign execution, and visual communication, which are critical operational functions for a growing e-commerce logistics company. The emphasis on translating brand strategies into visual outputs and collaborating with marketing teams highlights its operational significance.

📈 Primary Responsibilities

• Conceptualize, design, and execute high-quality, visually compelling graphics for a diverse range of applications, including branding assets, social media content, digital advertising campaigns, website visuals, and marketing collateral.
• Champion and meticulously maintain brand consistency across all visual communications, ensuring adherence to established brand guidelines, style guides, and visual identity standards.
• Translate marketing briefs, content strategies, and campaign objectives into engaging visual narratives that effectively communicate key messages and resonate with target demographics.
• Develop creative concepts and visual treatments for integrated marketing campaigns, working collaboratively with marketing, content, and product teams to ensure cohesive and impactful execution.
• Design dynamic and platform-specific social media graphics and assets that drive engagement, follower growth, and brand interaction across various social channels.
• Adapt and iterate on design concepts based on constructive feedback from stakeholders, performance analytics, and evolving creative direction to optimize visual impact and effectiveness.
• Proactively research and integrate emerging design trends, social media formats, and digital best practices into design solutions to keep Bosta's visual presence fresh and competitive.
• Collaborate closely with cross-functional teams, including content creators, digital marketers, and product managers, to ensure seamless integration of design elements into broader marketing and business initiatives.

📝 Enhancement Note: The responsibilities have been detailed to reflect the strategic and operational aspects of a senior design role within a company like Bosta. Emphasis is placed on the impact of design on brand strategy, campaign execution, and cross-functional collaboration, which are key operational considerations.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field, or equivalent practical experience demonstrating advanced design principles.

Experience:

• 4-7+ years of professional experience in graphic design, with a significant portion ideally gained within an agency setting or a fast-paced, multi-brand environment. This experience should demonstrate a proven track record in developing and executing successful visual campaigns.

Required Skills:

• Graphic Design Expertise: Masterful command of design principles, including layout, composition, typography, color theory, and visual hierarchy.
• Branding Systems: Deep understanding of brand development, brand identity systems, and the ability to maintain brand consistency across diverse platforms and applications.
• Digital & Social Media Design: Proven ability to create engaging and effective visual content tailored for social media platforms (e.g., Instagram, Facebook, LinkedIn, Twitter) and digital campaigns.
• Visual Storytelling: Strong aptitude for translating abstract concepts and brand narratives into compelling visual stories that connect with audiences.
• Adobe Creative Suite Proficiency: Advanced skills in Adobe Photoshop, Illustrator, and InDesign.
• Figma Proficiency: Demonstrable expertise in Figma for collaborative design, prototyping, and UI/UX elements.
• Collaboration & Communication: Excellent interpersonal and communication skills, with the ability to articulate design rationale, receive and incorporate feedback effectively, and work seamlessly within a team.
• Attention to Detail: Meticulous approach to design, ensuring accuracy, consistency, and adherence to brand standards and project requirements.

Preferred Skills:

• Motion Graphics/Animation: Experience with tools like Adobe After Effects or similar software for creating animated social content, explainer videos, or dynamic ad creatives.
• E-commerce/Tech Industry Experience: Familiarity with the design challenges and visual aesthetics common in the tech, e-commerce, or digital-first brand sectors.
• Content & Marketing Workflow Understanding: Familiarity with content creation pipelines, digital marketing strategies, and campaign execution processes.
• Cross-functional Collaboration: Experience working effectively with marketers, content creators, product teams, and other stakeholders to achieve shared objectives.

📝 Enhancement Note: The qualifications have been detailed to reflect the seniority of the role and its specific requirements within a tech-forward company. "Operations" relevant skills like workflow understanding and cross-functional collaboration have been highlighted.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Branding Case Studies: Showcase a minimum of 2-3 comprehensive branding projects, detailing the design process from initial concept to final execution, including logo development, style guides, and application across various touchpoints.
• Social Media Campaign Examples: Present a collection of social media graphics and campaigns, illustrating adaptability across different platforms, audience engagement strategies, and measurable impact (if available).
• Digital Campaign Assets: Include examples of digital ads, website banners, landing page visuals, or other digital marketing assets that demonstrate a strong understanding of conversion-driven design.
• Process & Rationale Documentation: For each portfolio piece, provide a concise explanation of the design thinking, creative process, tools used (e.g., Adobe Creative Suite, Figma), and the rationale behind key design decisions, highlighting problem-solving and strategic application.

Process Documentation:

• Workflow Design: Demonstrate understanding of how design fits into broader marketing and content workflows, including brief interpretation, concept development, iteration cycles, and final asset delivery.
• Tool Proficiency Showcase: Explicitly mention and, where possible, visually demonstrate proficiency with core design tools (Adobe Creative Suite, Figma) and any relevant collaboration or project management tools used in a team environment.
• Brand Guideline Adherence: Illustrate the ability to strictly follow and apply existing brand guidelines, as well as the capacity to contribute to their evolution.

📝 Enhancement Note: The portfolio requirements are tailored to assess the candidate's ability to execute strategic design operations, not just creative output. This emphasizes process, rationale, and adherence to brand standards, which are critical in an operational context.

💵 Compensation & Benefits

Salary Range:

• Based on an analysis of similar Senior Graphic Designer roles in Cairo, Egypt, with 4-7+ years of experience in tech/e-commerce and agency backgrounds, the estimated annual salary range is between EGP 400,000 - EGP 700,000. This estimate accounts for the cost of living in Cairo and industry benchmarks for specialized creative roles.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage to support employee well-being.
• Paid Time Off: Generous vacation days, sick leave, and public holidays to ensure work-life balance.
• Professional Development Budget: Allocation for courses, workshops, conferences (e.g., design, marketing, tech trends) to foster continuous learning and skill enhancement.
• Team Building & Social Events: Opportunities for engagement and connection with colleagues through company-sponsored activities.
• Potential for Stock Options: For key roles in growth-stage companies like Bosta, equity participation may be offered.
• Access to Latest Design Tools & Technology: Ensuring designers have the necessary resources to perform at their best.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, Monday to Friday. While core hours are expected for collaboration and team alignment, there may be some flexibility depending on project deadlines and team needs, often managed through clear communication and efficient workflow planning.

📝 Enhancement Note: Salary range is an estimate based on market data for Cairo, Egypt, and the specified experience level for a Senior Graphic Designer in the tech/e-commerce sector. Benefits are typical for professional roles in growing companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Logistics & E-commerce Technology. Bosta operates at the intersection of logistics and e-commerce, a rapidly evolving sector driven by technological innovation and consumer demand for efficient delivery solutions. This environment demands agility, data-driven decision-making, and a strong focus on customer experience. Company Size: Bosta is a growing startup, likely employing between 50-250 individuals, indicating a dynamic and evolving organizational structure where individual contributions have a significant impact. This size suggests a culture that values initiative, adaptability, and cross-functional collaboration. Founded: Founded in 2017, Bosta is an established startup with several years of operational experience, past its initial incubation phase and focused on scaling its services and market presence. This history implies a degree of operational maturity while retaining the innovative spirit of a tech company.

Team Structure:

• The Senior Graphic Designer will likely be part of the Marketing or Creative department, reporting to a Marketing Manager, Creative Director, or Head of Marketing.
• This role will involve close collaboration with content creators, digital marketers, social media managers, and potentially product teams.
• The team structure is expected to be relatively flat, encouraging direct communication and swift decision-making processes, typical of a growing tech startup.

Methodology:

• Data-Informed Design: Designs are expected to be informed by marketing objectives, audience insights, and performance data where applicable, moving beyond purely aesthetic considerations.
• Agile Creative Process: Design projects will likely follow an agile methodology, involving iterative development, feedback loops, and rapid adaptation to changing requirements and market trends.
• Brand-Centric Operations: A core methodology is the consistent application and evolution of Bosta's brand identity across all customer touchpoints, ensuring a unified and professional brand experience.

Company Website: https://bosta.co/

📝 Enhancement Note: This section provides context on Bosta's industry, size, and founding history, inferring the likely team structure, operational methodologies, and culture relevant to a Senior Graphic Designer role within a logistics tech startup.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level position. It requires not only strong technical design skills but also the ability to lead design projects, mentor junior designers (if applicable), and contribute strategically to brand development and marketing campaigns. The "senior" title suggests an expectation of autonomy, problem-solving, and ownership.

Reporting Structure: The Senior Graphic Designer typically reports to a Marketing Manager, Creative Director, or Head of Marketing. This reporting line places the role within the broader marketing and communications function, highlighting its strategic importance in visual storytelling and brand representation.

Operations Impact: The Senior Graphic Designer's work directly impacts Bosta's brand perception, customer acquisition, and market positioning. High-quality, consistent visual assets are critical for:

• Brand Credibility: Establishing trust and professionalism with e-commerce clients and end-customers.
• Marketing Effectiveness: Driving engagement, click-through rates, and conversion rates for digital campaigns.
• Customer Experience: Creating a visually appealing and intuitive user journey across digital platforms.
• Competitive Differentiation: Standing out in a crowded logistics and e-commerce market.

Growth Opportunities:

• Team Leadership: Potential to grow into a Lead Graphic Designer or Art Director role, managing a creative team and overseeing larger design initiatives.
• Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, UI/UX design for marketing platforms, or brand strategy.
• Cross-Functional Expertise: Gaining broader experience in marketing strategy, content development, and campaign management by working closely with other departments.
• Impactful Project Ownership: Leading significant design projects for key campaigns or brand overhauls, gaining valuable experience and recognition within the company.

📝 Enhancement Note: This analysis frames the Senior Graphic Designer role within an operational career path, emphasizing its impact on business objectives and outlining potential growth trajectories within a startup environment.

🌐 Work Environment

Office Type: Bosta is described as an e-commerce provider leveraging technology, implying a modern, likely open-plan office environment that fosters collaboration and innovation. The Cairo location suggests a professional office setting typical of tech companies in major urban centers.

Office Location(s): The role is based in Cairo, Egypt. This central location likely provides access to a vibrant professional ecosystem and talent pool. Specifics regarding office amenities or accessibility would need to be confirmed directly.

Workspace Context:

• Collaborative Hub: The workspace is designed to encourage interaction and idea-sharing among team members, facilitating seamless collaboration between design, marketing, and content teams.
• Technology-Rich Environment: Employees will have access to industry-standard hardware and software, including powerful workstations and licenses for Adobe Creative Suite and Figma, supporting efficient creative production.
• Dynamic Startup Culture: The environment is expected to be fast-paced and adaptive, with opportunities for designers to contribute to a wide range of projects and influence visual direction.

Work Schedule: The standard full-time schedule (likely Monday-Friday, 40 hours/week) is designed to align with team operations and client needs. While core hours are important for collaboration, a degree of flexibility may be offered, managed through clear communication and efficient workflow practices to ensure project deadlines are met without compromising work-life balance.

📝 Enhancement Note: This section paints a picture of the physical and cultural work environment, emphasizing collaboration, technology, and the dynamic nature of a startup, which are relevant considerations for a designer's day-to-day operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in Bosta.
• Portfolio Review & Technical Interview: A dedicated session with the hiring manager or a senior member of the creative team to review the candidate's portfolio. This will involve discussing design rationale, creative process, problem-solving approaches, and technical proficiency. Expect questions about specific projects and how they align with Bosta's brand and market.
• Creative Challenge/Assignment: Candidates may be given a design task or brief to complete within a set timeframe. This assesses practical skills, ability to interpret briefs, and execution under pressure. The task might involve designing social media assets or adapting existing branding.
• Team/Cross-functional Interview: An opportunity to meet with potential collaborators from marketing, content, or other departments. This assesses communication skills, teamwork, and ability to integrate into the broader operational workflow.
• Final Interview: A discussion with a senior leader (e.g., Head of Marketing, CEO) to finalize the decision, discuss role expectations, compensation, and company vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in branding, social media, and digital campaigns, aligning with Bosta's industry and target audience.
• Tell a Story: For each project, clearly articulate the problem, your role, the creative process, the tools used, the solutions, and the outcomes or impact. Use case study format.
• Highlight Process: Demonstrate your understanding of design thinking, iteration, and how you translate briefs into visual solutions. Show sketches, mood boards, or early concepts if appropriate.
• Showcase Versatility: Include examples that demonstrate your ability to work across different styles, brand tones, and platforms.
• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., engagement rates for social media, conversion rates for ads).
• Technical Clarity: Ensure your portfolio is well-organized, easy to navigate, and uses high-quality mockups or presentations of your work.

Challenge Preparation:

• Understand Bosta: Research Bosta's current branding, marketing campaigns, and social media presence. Identify their target audience and competitive landscape.
• Anticipate Brief Type: Prepare for a challenge that likely involves creating visual assets for social media, digital ads, or adapting existing brand elements for a new campaign.
• Focus on Brand Alignment: Ensure any creative output strongly reflects Bosta's brand guidelines and messaging.
• Efficiency & Clarity: Practice delivering clear, concise explanations of your creative choices and process within a limited timeframe.

📝 Enhancement Note: This section provides a detailed roadmap for the application process, including specific preparation strategies tailored to a Senior Graphic Designer role at a company like Bosta, emphasizing portfolio presentation and handling design challenges.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating a wide range of print and digital assets.
• Figma: Critical for collaborative design, prototyping, and creating responsive digital assets, especially for web and app interfaces.
• Adobe After Effects (Preferred): For creating motion graphics, animated social media content, and dynamic video elements.

Collaboration & Project Management:

• Project Management Software: Familiarity with tools like Asana, Trello, Jira, or Monday.com, which Bosta likely uses to manage marketing projects and track design requests.
• Communication Platforms: Proficiency in Slack or Microsoft Teams for real-time team communication and collaboration.
• Cloud Storage & Sharing: Experience with Google Drive, Dropbox, or similar platforms for asset management and file sharing.

Brand Management & Asset Libraries:

• Digital Asset Management (DAM) Systems: Potential exposure to DAM systems for organizing and distributing brand assets.
• Brand Guideline Platforms: Understanding of how to access and apply brand guidelines, which may be stored digitally.

Analytics & Reporting (for design impact):

• Social Media Analytics: Familiarity with interpreting basic social media metrics (engagement, reach, impressions) to inform design decisions.
• Web Analytics Tools (e.g., Google Analytics): Understanding how website design elements contribute to user behavior and conversion rates.

📝 Enhancement Note: This section details the expected technology stack for a Senior Graphic Designer role, focusing on core design software and relevant operational tools used in marketing and project management environments.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value driving all efforts, ensuring that design decisions ultimately enhance the customer experience and support Bosta's mission to provide efficient delivery solutions.
• Innovation & Agility: Embracing new technologies, design approaches, and market trends to stay ahead in the fast-paced logistics and e-commerce sectors. This translates to a willingness to experiment and adapt quickly.
• Collaboration & Transparency: Fostering an environment where ideas are shared openly, feedback is constructive, and teams work together seamlessly to achieve common goals.
• Data-Driven Decision Making: Utilizing insights from marketing performance, user feedback, and market research to inform design strategies and optimize visual impact.
• Efficiency & Impact: Focusing on delivering high-quality design work that not only looks good but also drives tangible business results and operational efficiency.

Collaboration Style:

• Cross-Functional Integration: The design team is deeply integrated with marketing, content, and product teams, working collaboratively on campaigns and initiatives from concept to execution.
• Iterative Feedback Loops: A culture that encourages regular feedback sessions and design critiques to refine work and ensure alignment with project objectives and brand standards.
• Knowledge Sharing: Encouraging team members to share insights, new techniques, and best practices, fostering a continuous learning environment within the creative function.

📝 Enhancement Note: This section elaborates on the company's values and collaboration style, translating them into actionable expectations for a Senior Graphic Designer, highlighting how operational values influence creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Maintaining Bosta's core brand identity while continuously pushing creative boundaries to capture audience attention in a dynamic market.
• Managing Multiple Projects & Stakeholders: Effectively prioritizing and managing design requests from various departments, each with unique needs and deadlines, within a fast-paced startup environment.
• Adapting to Evolving Digital Trends: Staying current with the rapid pace of change in social media formats, digital advertising, and design technology to ensure Bosta's visual communication remains relevant and effective.
• Translating Complex Logistics Concepts Visually: Finding creative ways to communicate the intricacies of Bosta's technology-driven logistics solutions in an easily understandable and engaging manner for diverse audiences.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in motion graphics (After Effects), 3D rendering, or specialized design software relevant to future needs.
• Brand Strategy Workshops: Involvement in strategic discussions and workshops that enhance understanding of brand development and marketing strategy.
• Industry Conferences & Webinars: Access to attend relevant design, marketing, and tech conferences (online or in-person) to gain new insights and network.
• Mentorship & Leadership Development: Potential for mentorship from senior creative leaders or opportunities to mentor junior designers, developing leadership capabilities.

📝 Enhancement Note: This section identifies potential challenges inherent in the role and company context, framing them as opportunities for skill development and professional growth, which is crucial for operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business objective into a compelling visual design. What was your process, and what was the outcome?" (Focus on process, rationale, and impact.)
• "How do you ensure brand consistency across multiple platforms and campaigns, especially when working with different teams or stakeholders?" (Highlight collaboration, process, and attention to detail.)
• "Walk us through a social media campaign you designed. What were the goals, your design approach, and how did you measure its success?" (Emphasize strategic thinking and results-orientation.)

Company & Culture Questions:

• "Based on your research, what do you think of Bosta's current visual branding? What opportunities do you see for improvement or evolution?" (Demonstrate research and critical thinking.)
• "How do you approach receiving and incorporating feedback on your designs, especially when it conflicts with your initial vision?" (Assess adaptability and collaborative spirit.)
• "Describe your experience working in a fast-paced startup environment. How do you manage priorities and deliver high-quality work under pressure?" (Evaluate resilience and operational efficiency.)

Portfolio Presentation Strategy:

• Start with Impact: Begin your presentation with your strongest, most relevant projects (e.g., branding, social media campaigns).
• Structure Each Project: For each piece, clearly outline:
  • The Client/Context (Bosta or similar)
  • The Objective/Problem
  • Your Role & Responsibilities
  • The Design Process (Concept, Ideation, Iteration)
  • Tools & Techniques Used
  • The Solution & Key Design Elements
  • The Outcome/Impact (Metrics, client satisfaction)
• Connect to Bosta: Explicitly explain how your skills and experience align with Bosta’s needs, industry, and visual identity.
• Be Prepared for Questions: Anticipate questions about your design choices, problem-solving, and how you'd approach specific Bosta design challenges.
• Showcase Figma/Adobe Proficiency: Be ready to discuss your workflow and specific features you leverage in these tools.

📝 Enhancement Note: This preparation guide offers specific questions and strategies tailored to a Senior Graphic Designer interview, focusing on operational aspects like process, collaboration, and impact, in addition to creative skills.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Lever link.
• Curate Your Portfolio: Select and organize your strongest projects, focusing on branding, social media, and digital campaigns relevant to Bosta's e-commerce logistics sector. Ensure clear case studies with process and outcome details.
• Tailor Your Resume: Highlight experience with Adobe Creative Suite, Figma, branding, social media design, and any e-commerce or tech industry exposure. Quantify achievements where possible.
• Prepare Your Presentation: Practice walking through your portfolio, articulating your design process, rationale, and impact concisely and compellingly. Be ready to discuss your approach to Bosta's brand.
• Research Bosta: Thoroughly understand Bosta's mission, services, current branding, and market position. Identify key visual elements and potential areas for creative input.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---