Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: Berkadia Location: Tampa, Florida, United States Job Type: Full-Time Category: Marketing / Creative & Media / Art & Design Date Posted: 2026-01-08 Experience Level: 5-10 Years Remote Status: Hybrid

🚀 Role Summary

• Drive creative excellence by developing visually compelling marketing materials and sales collateral for Investment Sales Producers.
• Strategically partner with internal stakeholders to translate business needs into effective, innovative design solutions.
• Ensure brand consistency and quality across all design outputs, adhering to established brand standards and guidelines.
• Manage multiple design projects concurrently, demonstrating strong organizational skills and adaptability in a dynamic environment.
• Contribute to a collaborative team atmosphere, leveraging a hybrid work model to foster partnership and performance.

📝 Enhancement Note: This role is positioned as a "Senior" Graphic Designer, indicating a need for advanced design expertise and strategic thinking beyond basic execution. The focus on partnership with Investment Sales Producers suggests a B2B environment within the commercial real estate sector.

📈 Primary Responsibilities

• Develop a comprehensive range of real estate marketing materials, including offering memorandums, business proposals, financial documents, brochures, flyers, postcards, and social media content.
• Design compelling graphics for diverse content types, such as text, numerical data, maps, and infographics, to enhance communication and engagement.
• Create and maintain organized design templates to streamline the collateral production process, improving efficiency and consistency.
• Present design concepts to stakeholders, proactively gather feedback, and implement revisions to meet project objectives and client expectations.
• Uphold Berkadia’s brand standards while simultaneously pushing creative boundaries to deliver innovative and impactful designs.
• Strategically utilize design elements like color palettes, photography, typography, and other visual components to create cohesive and aesthetically pleasing materials.
• Conduct thorough reviews of all design materials to ensure the highest level of quality, accuracy, and adherence to project requirements.
• Collaborate effectively with team members and various departments in a remote or hybrid work environment.
• Stay informed on current industry trends, emerging design best practices, and competitive landscape to maintain a cutting-edge approach.
• Undertake additional duties as assigned to support team and company objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, emphasizing the need for a designer who can not only create but also manage projects, gather feedback, and maintain brand integrity within a specific industry context (real estate investment sales).

🎓 Skills & Qualifications

Education: Bachelor's degree or equivalent experience in Graphic Design, Visual Arts, or a related field.

Experience: 5+ years of progressive experience in graphic design, with a demonstrated track record of developing marketing and sales collateral.

Required Skills:

• Expertise in core design software: Adobe InDesign, Photoshop, Illustrator, and Acrobat.
• Proficiency in presentation software, particularly Microsoft PowerPoint, for creating dynamic visual aids.
• Proven experience in editorial design and formatting for medium to long publications (e.g., offering memorandums).
• Ability to create design files optimized for both print and digital distribution.
• Strong understanding and application of brand standards and visual identity guidelines.
• Excellent organizational skills with a demonstrated ability to manage multiple projects, prioritize tasks, and adapt to shifting priorities.
• Effective communication and customer service skills for collaborating with stakeholders and gathering feedback.
• Proficiency in business tools such as Microsoft Teams, Word, and Excel.

Preferred Skills:

• Experience in the real estate or financial services industry, understanding specific collateral needs.
• Skill in designing graphics for data visualization, including maps and infographics.
• Familiarity with social media content creation and digital marketing design principles.
• A keen eye for detail and a commitment to producing high-quality, error-free work.
• Proactive and self-motivated with the ability to work independently and as part of a team.

📝 Enhancement Note: The emphasis on specific Adobe Creative Suite programs and PowerPoint, alongside editorial design experience for publications, points towards a need for a designer skilled in producing detailed, data-rich marketing materials common in financial services and real estate. The "Senior" title implies leadership potential and a strategic approach to design challenges.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A visually compelling portfolio showcasing a diverse range of creative and technical design abilities.
• Specific examples of marketing materials developed for B2B clients, particularly within the financial services or real estate sectors.
• Demonstrations of proficiency in creating collateral for both print and digital platforms, including offering memorandums, proposals, and brochures.
• Case studies or examples illustrating the design process from concept to final output, highlighting problem-solving and stakeholder collaboration.
• Evidence of ability to adhere to and creatively apply brand guidelines while developing innovative solutions.

Process Documentation:

• Examples of how design templates were created and maintained to streamline production workflows.
• Demonstrations of how design concepts were presented, feedback was incorporated, and revisions were managed.
• Portfolios should highlight an understanding of print production requirements and digital asset optimization.

📝 Enhancement Note: For a Senior Graphic Designer role, especially in a structured environment like Berkadia, a portfolio is crucial. It needs to go beyond just showcasing aesthetic appeal; it must demonstrate process, problem-solving, and the ability to deliver according to specific business needs and brand guidelines.

💵 Compensation & Benefits

Salary Range: Given the Senior Graphic Designer title, 5+ years of experience, and location in Tampa, Florida, a competitive salary range is estimated to be between $75,000 - $100,000 annually. This estimate is based on industry benchmarks for senior creative roles in major Florida metropolitan areas, considering the company's industry (financial services/real estate) and the hybrid work arrangement.

Benefits:

• Monthly paid volunteer hours and donation matching, supporting community engagement.
• Access to Employee Resource Groups (ERGs) for professional development and networking.
• Comprehensive fertility and family planning services.
• Up to 12 weeks of fully paid parental leave.
• Robust mental health care, including free counseling sessions.
• Generous tuition reimbursement to support continuous learning and skill development.
• Pet insurance discounts for employees' furry companions.
• Additional benefits and perks as part of a comprehensive employee package.

Working Hours:

• Standard full-time position, typically around 40 hours per week.
• The hybrid work arrangement may offer some flexibility in scheduling, with a balance of in-office and remote work days.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for senior graphic designers in a market like Tampa, FL, with consideration for the company's industry and size. Detailed benefits are provided, aligning with a company culture that values employee well-being and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Commercial Real Estate Services & Technology. Berkadia operates within the complex and fast-paced commercial real estate (CRE) sector, providing financing, investment sales, and servicing solutions. This industry demands precision, strategic thinking, and strong visual communication to represent high-value assets and complex financial transactions.

Company Size: Berkadia is a significant player in the CRE market, indicating a structured corporate environment with established processes, cross-functional teams, and opportunities for career progression. The company has a substantial employee base, suggesting a culture that supports growth and development.

Founded: While the founding date isn't explicitly provided, Berkadia has established itself as a prominent firm in the CRE space, implying a history of growth and adaptation within the industry. This longevity suggests a stable and experienced organization.

Team Structure:

• The Graphic Designer will likely be part of a marketing or creative services department, working closely with other marketing professionals, sales producers, and potentially operations teams.
• Reporting structure is likely to a Marketing Manager or Director, with direct collaboration with Investment Sales Producers.
• Cross-functional collaboration is key, involving communication with sales, finance, and potentially technology teams to ensure accuracy and brand consistency in all materials.

Methodology:

• Design work will likely follow a structured project management approach, involving briefs, concept development, stakeholder reviews, revisions, and final asset delivery.
• Emphasis on data-driven design, where visuals effectively communicate complex financial and real estate data.
• Workflow optimization through the creation and utilization of design templates and adherence to brand guidelines.

Company Website: https://www.berkadia.com/

📝 Enhancement Note: Understanding Berkadia's position in the CRE industry is crucial for a graphic designer. The role requires translating complex financial and property data into clear, compelling visual narratives that support high-stakes investment sales. The company culture appears to value innovation, people, and professional growth.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior Graphic Designer," placing it at an experienced professional level. It signifies a move beyond entry-level or mid-level design tasks to strategic design contributions, project management, and potentially mentorship of junior designers. The focus is on developing effective solutions and partnering with business units.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Manager or Director of Marketing. They will work closely with Investment Sales Producers, acting as a key support resource for their marketing collateral needs. This structure allows for both departmental oversight and direct client-facing collaboration within the company.

Operations Impact: The graphic designer's output directly impacts Berkadia's brand perception and the effectiveness of its sales efforts. High-quality, professional marketing materials are essential for attracting investors and closing deals in the competitive commercial real estate market. The designer's ability to present complex information clearly and persuasively contributes significantly to the sales pipeline and revenue generation.

Growth Opportunities:

• Specialization: Deepen expertise in real estate marketing design, data visualization, or digital marketing collateral.
• Leadership: Potential to mentor junior designers, lead specific design projects, or take on more strategic design responsibilities within the marketing department.
• Skill Expansion: Develop skills in areas such as motion graphics, advanced data visualization tools, or UX/UI design principles relevant to internal platforms.
• Cross-functional Movement: Transition into broader marketing roles or project management positions within Berkadia, leveraging their understanding of sales enablement and creative processes.

📝 Enhancement Note: The "Senior" title implies a path for growth from execution to strategic contribution. The role's impact on sales enablement and revenue is significant, offering opportunities for career advancement within Berkadia's established structure.

🌐 Work Environment

Office Type: Berkadia operates with a hybrid work model, indicating a blend of in-office collaboration and remote work flexibility. This suggests a modern office environment designed to facilitate teamwork and focused individual work.

Office Location(s): The role is based in Tampa, Florida. While specific office addresses are not listed, Berkadia has multiple locations, suggesting a well-established physical presence that supports its hybrid work structure. Employees in Tampa can expect to work from a designated Berkadia office on designated days.

Workspace Context:

• The hybrid environment likely promotes a balance between collaborative brainstorming sessions in the office and focused design work from home.
• Access to industry-standard design software and technology will be provided, likely through company-issued hardware or secure remote access.
• Opportunities for in-person interaction with colleagues and stakeholders will exist on office days, fostering team cohesion and direct communication.

Work Schedule:

• Standard full-time employment, typically 40 hours per week.
• The hybrid arrangement allows for flexibility in structuring the work week, balancing in-office days with remote days as per company policy. This structure supports efficient workflow management for design projects.

📝 Enhancement Note: The hybrid work model is a key feature, requiring candidates to be comfortable with a blend of remote and in-office collaboration. The Tampa location places the role within a growing economic hub.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.
• Hiring Manager Interview: Discussion about your experience, design philosophy, and how you align with Berkadia's culture and needs.
• Technical/Portfolio Review: A deep dive into your portfolio, discussing specific projects, your design process, problem-solving approaches, and technical skills in design software. Be prepared to explain your creative decisions and the impact of your work.
• Stakeholder Interview: Potential interview with Investment Sales Producers or other key stakeholders to assess collaboration and communication skills.
• Final Interview: May involve a discussion with senior leadership or HR to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in editorial design, B2B marketing collateral (especially for finance/real estate), and your proficiency with InDesign, Photoshop, Illustrator, and PowerPoint.
• Highlight Process: For each selected project, be ready to articulate the brief, your creative process, challenges encountered, how you incorporated feedback, and the final outcome or impact.
• Quantify Impact: If possible, use metrics to demonstrate the success of your designs (e.g., improved engagement, successful deal closings attributed to marketing materials).
• Brand Adherence: Showcase examples where you successfully adhered to brand guidelines while still delivering creative and effective designs.
• Digital & Print: Ensure your portfolio includes examples relevant to both print (offering memorandums) and digital (social media) outputs.

Challenge Preparation:

• Be prepared for a potential design challenge. This might involve creating a sample piece of collateral based on a provided brief or critiquing existing marketing materials.
• Focus on demonstrating your ability to quickly understand requirements, apply brand standards, and produce a high-quality, relevant design.
• Practice articulating your design rationale clearly and concisely, as if presenting to a stakeholder.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Candidates should prepare to discuss their creative process, technical skills, and ability to collaborate effectively within a corporate environment. A design challenge is a strong possibility for a senior creative role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Adobe InDesign: Essential for layout, editorial design, and creating multi-page documents like offering memorandums.
  • Adobe Photoshop: Crucial for image editing, manipulation, and creating digital graphics.
  • Adobe Illustrator: Used for logo design, vector graphics, icons, and complex illustrations.
  • Adobe Acrobat: For PDF creation, editing, and ensuring print-ready files.
• Microsoft Office Suite:
  • PowerPoint: Critical for creating presentations, pitch decks, and visual proposals.
  • Word: For creating document content and ensuring text formatting consistency.
  • Excel: Potentially for basic data visualization or understanding financial documents.
• Collaboration Tools:
  • Microsoft Teams: For communication, team collaboration, and remote meetings.

Analytics & Reporting: While not a primary tool for graphic design, understanding how design impacts engagement metrics (e.g., on social media) could be beneficial. Basic familiarity with analytics dashboards might be helpful.

CRM & Automation: Not directly applicable to the graphic designer's core function, but understanding how marketing materials are distributed and tracked within a CRM could provide context.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and Microsoft PowerPoint is paramount. The ability to integrate these tools to create comprehensive marketing packages for sales is key. Familiarity with collaboration platforms like Teams is also expected given the hybrid environment.

👥 Team Culture & Values

Operations Values:

• Excellence: Commitment to delivering high-quality, error-free design work that upholds professional standards and contributes to business success.
• Innovation: Encouraging creative thinking and the development of novel design solutions that capture attention and effectively communicate complex information.
• Partnership: Fostering strong collaborative relationships with Investment Sales Producers and internal teams to ensure design solutions meet business objectives.
• People Matter: Valuing employee well-being, professional growth, and a supportive work environment, as evidenced by comprehensive benefits and development opportunities.
• Integrity: Adhering to brand standards, ethical design practices, and professional conduct in all interactions and deliverables.

Collaboration Style:

• Proactive Communication: Engaging with stakeholders early and often to understand needs, present concepts, and gather feedback.
• Team-Oriented: Working collaboratively within the marketing team and with sales producers to achieve shared goals.
• Feedback Integration: Openness to constructive criticism and the ability to translate feedback into design improvements.
• Knowledge Sharing: Willingness to share design insights, techniques, and best practices with colleagues.

📝 Enhancement Note: Berkadia's stated values (Excellence, People Matter, Innovation) should be reflected in the designer's approach. The emphasis on partnership with sales producers highlights the importance of strong interpersonal and communication skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Data: Effectively visualizing intricate financial data and real estate market information into easily digestible and appealing graphics.
• Balancing Brand Consistency with Creativity: Adhering strictly to brand guidelines while still producing innovative and engaging designs.
• Managing Stakeholder Expectations: Navigating feedback from various stakeholders, some of whom may have differing opinions on design.
• Meeting Tight Deadlines: Producing high-quality work within demanding timelines common in sales and finance environments.
• Adapting to Evolving Trends: Staying current with design trends and technologies while ensuring designs remain professional and industry-appropriate.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools.
• Industry-Specific Design Workshops: Learning about best practices for marketing in the commercial real estate and financial services sectors.
• Portfolio Building: Continued development of a strong portfolio through impactful projects that showcase strategic design thinking.
• Mentorship: Potential to learn from experienced marketing leaders or senior team members within Berkadia.
• Cross-functional Exposure: Gaining insights into sales processes and financial products to better inform design strategies.

📝 Enhancement Note: Candidates should be prepared to discuss how they handle common design challenges, particularly those related to data visualization and stakeholder management in a corporate setting. The growth opportunities suggest a company that invests in its employees' continuous development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to present a complex financial or data-heavy concept visually. How did you approach it, and what was the outcome?" (Focus on your process for data visualization and stakeholder communication).
• "How do you balance maintaining strict brand guidelines with the need for creative innovation in your designs?" (Highlight your understanding of brand integrity and creative problem-solving).
• "Walk me through a project where you received significant stakeholder feedback. How did you manage the feedback, and what was the final result?" (Demonstrate your collaboration, revision, and client-management skills).
• "How do you prioritize your workload when managing multiple design projects with competing deadlines?" (Showcase your organizational and time-management abilities).

Company & Culture Questions:

• "What interests you about Berkadia and the commercial real estate industry?" (Research Berkadia's recent deals, market position, and company values).
• "How do you see your role contributing to the success of our Investment Sales Producers?" (Connect your design skills to sales enablement and revenue generation).
• "Describe your experience working in a hybrid or remote team environment." (Highlight your adaptability, communication, and self-management skills).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story: the challenge, your approach, the solution, and the result.
• Focus on Relevance: Emphasize projects that align with Berkadia's needs – B2B collateral, financial data, real estate marketing.
• Technical Proficiency: Be ready to discuss the software and techniques used.
• Brand Awareness: Show how you've applied brand guidelines effectively in past roles.
• Conciseness: Present your strongest work efficiently, respecting the interviewer's time.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, problem-solving, and a solid understanding of both design principles and the business context of commercial real estate marketing. Tailoring your portfolio and answers to Berkadia's specific needs will be key.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Greenhouse.
• Tailor Your Resume: Highlight experience with B2B marketing collateral, specific design software (InDesign, Photoshop, Illustrator, PowerPoint), editorial design, and any experience in finance or real estate. Quantify achievements where possible.
• Curate Your Portfolio: Ensure your portfolio prominently features relevant projects, clearly demonstrating your skills in creating sophisticated marketing materials for corporate clients. Include examples that showcase your ability to handle data visualization and adhere to brand standards.
• Prepare Your Narrative: Be ready to discuss your design process, how you handle feedback, and your experience working in hybrid environments during interviews.
• Research Berkadia: Understand the company's services, market position, recent news, and core values to articulate your interest and how you align with their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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