Senior Digital Product Designer - Wholesale (f/m/d)

📍 Job Overview

Job Title: Senior Digital Product Designer - Wholesale (f/m/d)

Company: Decathlon Digital FR

Location: Lille, France (with options in Paris or Amsterdam)

Job Type: Full-Time

Category: Digital Product Design / UX/UI Design (with a strong focus on B2B Commerce and GTM Operations)

Date Posted: March 31, 2026

Experience Level: Mid-Senior (5-10 years)

Remote Status: Hybrid (2 days remote work per week)

🚀 Role Summary

• Spearhead the design and continuous improvement of a new digital ecosystem for Decathlon's Wholesale (B2B) business, impacting global growth.

• Drive product strategy and decision-making through deep user understanding, problem discovery, and solution exploration in a fast-paced, startup-like environment within a large organization.

• Collaborate closely with multidisciplinary teams (Product, Engineering, Business) to deliver impactful outcomes that go beyond mere feature delivery, focusing on business objectives and user needs.

• Contribute to the elevation of design practices across Decathlon Digital by actively participating in collaborative sessions and sharing expertise with peers.

• Develop and iterate on user-centric digital solutions, including B2B commerce platforms and sales/customer service tools, adhering to design systems and accessibility standards.

📝 Enhancement Note: While the title is "Senior Digital Product Designer," the responsibilities and context heavily lean into Go-To-Market (GTM) operations and business development. The role involves building a new digital ecosystem for B2B sales, which directly impacts revenue generation and customer acquisition strategies. This is not just about UI/UX but about designing the digital framework for a new business model, requiring a strong understanding of operational processes in B2B sales and commerce. The emphasis on "outcomes over outputs" and influencing strategy further solidifies its GTM operations alignment.

📈 Primary Responsibilities

• Lead the end-to-end design process for new digital products and features within the Wholesale (B2B) ecosystem, from initial research and ideation to high-fidelity prototyping and final UI.

• Conduct in-depth user research (qualitative and quantitative) to understand the needs, behaviors, and journeys of B2B clients and Decathlon account managers.

• Define and map user journeys, leveraging tools like Opportunity Solution Trees to identify and prioritize key opportunities for business impact.

• Design intuitive and efficient user interfaces for B2B commerce platforms, including assortment, pricing, order management, and self-service tools.

• Develop user-friendly sales and customer service tools that empower Decathlon account managers and enhance client interactions.

• Collaborate with product managers and engineers to translate business requirements and user needs into technically feasible and desirable design solutions.

• Prototype and iterate on design concepts rapidly, conducting usability testing and gathering feedback to ensure solutions are relevant, usable, and impactful.

• Ensure all designs adhere to Decathlon's design system, accessibility standards (WCAG), and best practices for digital product design.

• Actively influence product strategy, quarterly roadmaps, and daily tactics by providing data-driven design insights and recommendations.

• Champion a "growth mindset" within the team, fostering a culture of continuous learning, experimentation, and improvement.

• Contribute to cross-functional design critiques and collaborative sessions to share knowledge and elevate design standards across Decathlon Digital.

📝 Enhancement Note: The responsibilities highlight a strategic design role focused on business outcomes. The emphasis on "Problem Discovery," "Solution Discovery," and "influ